HOME Top Market Reports Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America) - Global Forecast to 2020

Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America) - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: October 2015
Report Code: TC 3811

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Mobile anti-malware solutions provide protection to mobile devices against unwanted short message services, applications, push messages, malware, viruses, spyware, Trojans, and others that access information without the users’ knowledge. Malware attacks are one of the most sophisticated challenges of cyber security. These threats discover and exploit vulnerabilities and then use such identified vulnerabilities for further invasion into a mobile network. Mobile anti-malware provides full life-cycle protection against zero-day and phishing threats with a comprehensive in-depth defense framework.

This report covers the mobile anti-malware market by operating system, organization size, vertical, and region. The report also analyzes market sizes and revenue forecasts across different regions as well as industry verticals. North America is expected to have the largest market size during the forecast period. Asia-Pacific is expected to emerge and offer high growth opportunities during the forecast period. A few high-growth markets are described below:

  • BFSI sector: BFSI is expected to possess the maximum revenue generating potential among other industry verticals.
  • SMBs: SMBs are expected to grow at the highest CAGR from 2015 to 2020, due to the increasing need for a deep down understanding of the potential targeted attacks.

Major players in this market include Symantec, Sophos, McAfee, Avast Software, AVG Technologies, and Bitdefender.

MarketsandMarkets expects the mobile anti-malware market size to grow from USD 2.50 Billion in 2015 to USD 5.70 Billion by 2020, at a CAGR of 18.0% from 2015 to 2020.

Target audience

  • Antivirus and Anti-Malware Vendors
  • Value Added Resellers (VARs)
  • Service Providers and Distributors
  • Smartphones Manufacturers

Scope of the Report

The research report segments the mobile anti-malware market to the following submarkets:

By Operating System:

  • Android OS
  • Apple OS
  • Windows OS
  • BlackBerry OS
  • Others

By Organization size:

  • SMBs
  • Large Enterprises

By Vertical:

  • BFSI
  • Public/ Government
  • Healthcare
  • Retail
  • Media and Entertainment
  • Utilities
  • Telecom and IT
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East and Africa
  • Latin America

Available Customizations

MarketsandMarkets offers the following customizations for the report:

Geographic Analysis:

  • Breakdown of the North American market
  • Breakdown of the European market
  • Breakdown of the Asia-Pacific market
  • Breakdown of the Middle East & Africa market
  • Breakdown of the Latin American market

Company Profiles:

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Limitations
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities in the Mobile Anti-Malware Market
    4.2 Market, By Operating System
    4.3 Market, By Vertical and Region
    4.4 Market Potential
    4.5 Life Cycle Analysis, By Region 2015

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Evolution of Mobile Anti-Malware Market
    5.3 Market Segmentation
           5.3.1 By Operating System
           5.3.2 By Organization Size
           5.3.3 By Vertical
           5.3.4 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Adoption of Byod Policies Among Organizations
                    5.4.1.2 Increasing Malware Attacks on Smartphones
           5.4.2 Restraints
                    5.4.2.1 Lack of Awareness and Training
                    5.4.2.2 High Level of Encryption in New Mobile Applications
           5.4.3 Opportunities
                    5.4.3.1 Increasing Smartphones Market
           5.4.4 Challenges
                    5.4.4.1 Evolving Mobile Malware Threats

6 Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Strategic Benchmarking

7 Mobile Anti-Malware Market Analysis, By Operating System (Page No. - 42)
    7.1 Introduction
    7.2 Android OS
    7.3 Apple OS
    7.4 Windows OS
    7.5 Blackberry OS
    7.6 Others

8 Mobile Anti-Malware Market Analysis, By Organization Size (Page No. - 48)
    8.1 Introduction
    8.2 SMB
    8.3 Large Enterprise

9 Mobile Anti-Malware Market Analysis, By Vertical (Page No. - 52)
    9.1 Introduction
    9.2 Banking, Financial Services and Insurance (BFSI)
    9.3 Healthcare
    9.4 Retail
    9.5 Media and Entertainment
    9.6 Public/Government
    9.7 Telecom and IT
    9.8 Utilities
    9.9 Others

10 Geographic Analysis (Page No. - 62)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 77)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Launches
             11.2.2 New Alliances, Contracts, Partnerships, and Agreements
             11.2.3 Mergers and Acquisitions
             11.2.4 Expansions
             11.2.5 Supplier Overview

12 Company Profiles (Page No. - 82)
(Overview, Financial*, Products & Services, Strategy, and Developments)
     12.1 Symantec Corporation
     12.2 Sophos
     12.3 Mcafee
     12.4 Avast Software S.R.O.
     12.5 AVG Technologies
     12.6 Malwarebytes Corporation
     12.7 Bitdefender
     12.8 ESET, Spol. S.R.O.
     12.9 Lookout, Inc.
     12.10 Kaspersky Lab

*Details Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 100)
     13.1 Other Developments
     13.2 Discussion Guide
     13.3 Insights of Industry Experts
     13.4 Introducing RT: Real-Time Market Intelligence
     13.5 Related Reports


List of Tables (47 Tables)

Table 1 Mobile Anti-Malware Market Size and Growth, 2013–2020 (USD Million, Y-O-Y %)
Table 2 Market: Analysis of Drivers
Table 3 Market: Analysis of Restraints
Table 4 Market: Analysis of Opportunities
Table 5 Market: Analysis of Challenges
Table 6 Market Size, By Operating System, 2013–2020 (USD Million)
Table 7 Android OS: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Apple OS: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Windows OS: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Blackberry OS: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Market Size, By Organization Size, 2013–2020 (USD Million)
Table 13 SMB: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Large Enterprise: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Market Size, By Vertical, 2013–2020 (USD Million)
Table 16 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 17 Healthcare: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Media and Entertainmant: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Public/Government: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Telecom and IT: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Utilities: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 24 Mobile Anti-Malware Market Size, By Region, 2013–2020 (USD Million)
Table 25 North America: Market Size, By Operating System, 2013–2020 (USD Million)
Table 26 North America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 27 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 28 Europe: Market Size, By Operating System, 2013–2020 (USD Million)
Table 29 Europe: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 30 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 31 Asia-Pacific: Market Size, By Operating System, 2013–2020 (USD Million)
Table 32 Asia-Pacific: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 33 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
Table 34 Middle East and Africa: Market Size, By Operating System, 2013–2020 (USD Million)
Table 35 Middle East and Africa: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 36 Middle East and Africa: Market Size, By Vertical, 2013–2020 (USD Million)
Table 37 Latin America: Market Size, By Operating System, 2013–2020 (USD Million)
Table 38 Latin America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 39 Latin America: Mobile Anti-Malware Market Size, By Vertical, 2013–2020 (USD Million)
Table 40 New Product Launches, 2015
Table 41 New Alliances, Contracts, Partnerships, and Agreements, 2015
Table 42 Mergers and Acquisitions, 2014–2015
Table 43 Expansions, 2015
Table 44 New Product Launches, 2012–2015
Table 45 New Alliances, Contracts, Partnerships, and Agreements, 2012–2015
Table 46 Mergers and Acquisitions, 2012–2015
Table 47 Expansions, 2012–2015


List of Figures (39 Figures)

Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Android OS Segment Estimated to Have the Largest Share of the Market During the Forecast Period
Figure 7 Large Enterprises Segment is Expected to Lead the Market During the Forecast Period
Figure 8 BFSI is Estimated to Be the Market Leader for the Market Throughout the Forecast Period
Figure 9 North America is Expected to Lead the Market in 2015
Figure 10 Proliferation of Digital Technologies Provides Opportunities for Mobile Anti-Malware Solution Vendors
Figure 11 Android OS Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 12 BFSI Vertical and Asia-Pacific Estimated to Grow at the Highest CAGR From 2015 to 2020
Figure 13 Asia-Pacific to Grow at the Highest CAGR From 2015 to 2020
Figure 14 Asia-Pacific to Witness the Highest Growth From 2015 to 2020
Figure 15 Mobile Anti-Malware Market Evolution
Figure 16 Market Segmentation: By Operating System
Figure 17 Market Segmentation: By Organization Size
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 21 Market: Value Chain
Figure 22 New Product Launches is the Most Popular Strategy Adopted By Major Players Operating in The Market
Figure 23 Android OS is Expected to Dominate the Operating System Market During the Forecast Period
Figure 24 SMB is Expected to Grow at the Highest CAGR From 2015 to 2020
Figure 25 Mobile Anti-Malware is Expected to Witness A High Rate of Adoption From the BFSI Sector in the Next 5 Years
Figure 26 North America has the Largest Market Size During the Forecast Period
Figure 27 Asia-Pacific and Middle East and Africa Attractive Destinations for Mobile Anti-Malware Market
Figure 28 Regional Snapshot: Asia-Pacific is Emerging as A New Market for Mobile Anti-Malware
Figure 29 North America Market Snapshot
Figure 30 Asia-Pacific: Android OS Market is Expected to Have the Largest Market Size
Figure 31 Companies Adopted New Product Launches as the Key Growth Strategy Over the Last 4 Years
Figure 32 Market Evaluation Framework: New Product Launches has Fueled Growth During the Period 2013–2015
Figure 33 Mobile Anti-Malware Vendors
Figure 34 Symantec Corporation: Company Snapshot
Figure 35 Symantec Corporation: SWOT Analysis
Figure 36 Sophos: SWOT Analysis
Figure 37 Mcafee: SWOT Analysis
Figure 38 Avast: SWOT Analysis
Figure 39 AVG Technologies: SWOT Analysis

The digital space is continuously evolving along with the increasing dependence on digital devices. Over a decade ago, the usage of mobile phones surpassed that of personal computers. Moreover, technologies such as cloud and Internet of Things (IoT) are deeply penetrating the IT space, defining the future of the cyber world, making digital information more distributed than ever. In the past few years, there have been increasing cases of malware attacks across the globe, driving the growth of the market. A high rate of internet penetration and increasing dependency on it for communication has gained the attention of cybercriminals and hackers. Therefore, there has been a surge in internet-related crimes against banks, financial institutes, retail, and media & entertainment. The banking Trojan is one of the most dangerous malware as it involves high monetary benefits. The increase in the number of attacks can be linked to the popularity and adoption of smartphones which has roughly contributed towards the spread of mobile malware. The mobile anti-malware market is expected to experience significant growth during the forecast period.

The scope of this report covers the mobile anti-malware market by operating system, organization size, vertical, and region. Increase adoption of BYOD policies and malware attacks on smartphones are the main drivers of the market. With the emergence of mobile anti-malware solutions to mitigate the zero-day vulnerabilities, the market has a huge opportunity to grow during the forecast period.

The mobile anti-malware solutions are being increasingly adopted in various verticals, such as government; Banking, Financial Services, and Insurance (BFSI); and telecom and IT which have led to growth of the market globally. The BFSI sector is expected to dominate the market, contributing the largest market share during the forecast period. The market is also projected to witness growth in the government, telecom and IT, and retail sectors during the forecast period.

North America is expected to hold the largest market share and dominate the market from 2015 to 2020. Asia-Pacific offers potential growth opportunities, as organizations are turning towards mobile anti-malware solution providers to defend against sophisticated attacks.

The major vendors in this market are Symantec, Sophos, McAfee, Avast Software, AVG Technologies, Malwarebytes Corporation, Bitdefender, ESET, Lookout, and Kaspersky. These players adopted various strategies such as new product developments, mergers, partnerships, collaborations, and business expansions to cater to the needs of the market.

The mobile anti-malware market size is expected to grow from USD 2.50 Billion in 2015 to USD 5.70 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 18.0% from 2015 to 2020. The table given and Y-O-Y growth rate from 2015 to 2020.

Mobile Anti-Malware Market

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