HOME Top Market Reports Cloud/Mobile Backend as a Service (BaaS) Market by Service Type (Data and Application Integration, Identity and Access Management, Usage Analytics, Professional Service , and Support and Maintenance Service) - Global Forecast to 2020

Cloud/Mobile Backend as a Service (BaaS) Market by Service Type (Data and Application Integration, Identity and Access Management, Usage Analytics, Professional Service , and Support and Maintenance Service) - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: February 2016
Report Code: TC 1277

 

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The Backend as a Service (BaaS) market size is estimated to grow from USD 1.32 Billion in 2015 to USD 28.10 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 84.2%. The report aims at estimating the market size and future growth potential of Backend as a Service market across different segments, such as service type, operating system, organization size, vertical, and region. The base year considered for the study is 2014 and the forecast period is from 2015 to 2020. The increased adoption of cloud-based applications, proliferation of apps and mobile devices, demand for rapid deployment and development, and increase in the demand for BaaS service types by end-user, SME, and the large enterprise is expected to play a key role in fueling the growth of the BaaS market during the forecast period.

The research methodology used to estimate and forecast the Backend as a Service market begins with capturing data from key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global BaaS market from the revenue of key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments. The breakdown of profiles of primary is depicted in the below figure:

Cloud/Mobile Backend As A Service (BAAS) Market

The key vendors providing BaaS services are:

  • Data Integration: Kony, Kinvey, CloudMine, IBM, and others.
  • Identity and Access Management: Built.IO Backend, Oracle, AnyPresence, Appcelerator, and others.
  • Usage Analytics: Kill Corporation, Kony, CloudMine, IBM, and others.
  • Professional Service: Cloudmine, Kinvey, AnyPresence, Appcelerator, IBM, Oracle, and others.
  • Support and Maintenance: Cloudine, Kony, IBM, Oracle, and others.

Target Audience

  • Cloud Service Providers
  • Handset Original Equipment Manufacturers
  • Infrastructure as Service providers
  • Mobile Enterprise Application Platform Providers
  • Mobile Services Companies
  • Mobile Software Development Kit providers
  • Software developers
  • Software as Service providers
  • Wireless Service Providers

Scope of the Report

The market study covers the Backend as a Service market on the basis of service types, types of operating systems, organization size, verticals, and regions.

By Service Type:

  • Data and application integration
  • Identity and access management
  • Usage analytics
  • Support and maintenance Service
  • Professional services

By Operating System:

  • Android
  • iOS
  • Others (Blackberry and Window OS)

By Organization Size:

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By Vertical:

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunication and IT
  • Healthcare
  • Retail and Wholesale
  • Manufacturing
  • Media, Entertainment and Gaming
  • Public sector and utilities
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customization as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America BaaS market
  • Further breakdown of the Europe BaaS market
  • Further breakdown of the APAC BaaS market
  • Further breakdown of the MEA BaaS market
  • Further breakdown of the Latin America BaaS market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumption and Limitation

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities in BaaS Market
    4.2 Backend as A Service Market: Market Share of the Top Four Solutions and Verticals
    4.3 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increased Adoption of Mobile Phones and Smart Devices
                    5.3.1.2 Demand for Rapid Deployment and Development
           5.3.2 Restraints
                    5.3.2.1 High Cost of Initial Investment
                    5.3.2.2 Lack of Security
           5.3.3 Opportunities
                    5.3.3.1 Growth in Mobile Applications and Increase in Mobile Game Developers
                    5.3.3.2 High Adoption Rate in SMES
           5.3.4 Challenges
                    5.3.4.1 Stiff Competition in the Mobile Applications Market

6 Industry Trends (Page No. - 36)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Ecosystem
           6.3.1 Mobile Sdk Providers
           6.3.2 Mobile Service Companies
           6.3.3 Mobile Enterprise Application Platform (Meap)
           6.3.4 Paas Providers
           6.3.5 Iaas Providers
    6.4 Strategic Benchmarking

7 Backend as a Service Market Analysis, By Service Type (Page No. - 41)
    7.1 Introduction
    7.2 Data and Application Integration
    7.3 Identity and Access Management
    7.4 Usage Analytics
    7.5 Professional Services
    7.6 Support and Maintenance

8 Backend as a Service Market Analysis, By Organization Size (Page No. - 50)
    8.1 Introduction
    8.2 Small and Medium Enterprises
    8.3 Large Enterprise

9 Backend as a Service Market Analysis, By Operating System (Page No. - 54)
    9.1 Introduction
    9.2 Android
    9.3 IOS
    9.4 Others

10 Backend as a Service Market Analysis, By Vertical (Page No. - 59)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Telecommunication and IT
     10.4 Retail and Wholesale
     10.5 Healthcare
     10.6 Media, Entertainment, and Gaming
     10.7 Manufacturing
     10.8 Public Sector and Utilities
     10.9 Others

11 Geographic Analysis (Page No. - 71)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 The Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 89)
     12.1 Overview
     12.2 Competitive Situation and Trends
     12.3 New Product Launches
     12.4 Mergers and Acquisitions
     12.5 Partnerships and Collaborations

13 Company Profiles (Page No. - 94)
     13.1 Introduction
     13.2 Oracle Corporation
             13.2.1 Business Overview
             13.2.2 Products and Services Offered
             13.2.3 Recent Developments
             13.2.4 MnM View
                        13.2.4.1 Key Strategies
                        13.2.4.2 SWOT Analysis
     13.3 IBM Corporation
             13.3.1 Business Overview
             13.3.2 Products and Services Offered
             13.3.3 Recent Developments
             13.3.4 MnM View
                        13.3.4.1 Key Strategies
                        13.3.4.2 SWOT Analysis
     13.4 Microsoft Corporation
             13.4.1 Business Overview
             13.4.2 Services Offered
             13.4.3 Recent Developments
             13.4.4 MnM View
                        13.4.4.1 Key Strategies
                        13.4.4.2 SWOT Analysis
     13.5 Anypresence
             13.5.1 Business Overview
             13.5.2 Solutions Offered
             13.5.3 Recent Developments
     13.6 Appcelerator
             13.6.1 Business Overview
             13.6.2 Products Offered
             13.6.3 Recent Developments
     13.7 Built.Io Backend
             13.7.1 Business Overview
             13.7.2 Products, Solutions, and Services Offered
             13.7.3 Recent Developments
     13.8 KII Corporation
             13.8.1 Business Overview
             13.8.2 Products and Services Offered
             13.8.3 Recent Developments
     13.9 Cloudmine
             13.9.1 Business Overview
             13.9.2 Services Offered
             13.9.3 Recent Developments
     13.10 Kony
             13.10.1 Business Overview
             13.10.2 Products and Services Offered
             13.10.3 Recent Developments
             13.10.4 Key Strategies
     13.11 Kinvey
             13.11.1 Business Overview
             13.11.2 Products and Services Offered
             13.11.3 Recent Developments
             13.11.4 Key Strategies

14 Appendix (Page No. - 115)
     14.1 Excerpts From Industry Experts
     14.2 Discussion Guide
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customization
     14.5 Related Reports


List of Tables (64 Tables)

Table 1 Cloud/Mobile Backend as a Service Market Size and Growth Rate, 2013–2020 (USD Billion, Y-O-Y %)
Table 2 BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 3 Data and Application Integration: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 4 Data and Application Integration: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 5 Identity and Access Management: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 6 Identity and Access Management: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 7 Usage Analytics: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 8 Usage Analytics: BaaS Market Size, By Region, 2013-2020 (USD Million)
Table 9 Professional Service: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 10 Professional Service: Backend as a Service Market Size, By Region, 2013–2020 (USD Million)
Table 11 Support and Maintenance: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 12 Support and Maintenance: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 13 BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 14 Small and Medium Enterprise: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 15 Large Enterprise: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 16 BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 17 Android: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 18 IOS: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 19 Others: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 20 Backend as a Service Market Size, By Vertical, 2013–2020 (USD Million)
Table 21 Banking, Financial Services, and Insurance: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 22 Banking, Financial Services, and Insurance: BaaS Market Size, By Region, 2013-2020 (USD Million)
Table 23 Telecommunication and IT: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 24 Telecommunication and IT: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 25 Retail and Wholesale: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 26 Retail and Wholesale: BaaS Size, By Region, 2013–2020 (USD Million)
Table 27 Healthcare: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 28 Healthcare: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 29 Media, Entertainment, and Gaming: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 30 Media, Entertainment, and Gaming: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 31 Manufacturing: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 32 Manufacturing: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 33 Public Sector and Utilities: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 34 Public Sector and Utilities: Backend as a Service Market Size, By Region, 2013–2020 (USD Million)
Table 35 Others: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 36 Others: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 37 BaaS Market Size, By Region, 2015–2020 (USD Million)
Table 38 North America: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 39 North America: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 40 North America: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 41 North America: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 42 North America: BaaS Market Size, By Country, 2013–2020 (USD Million)
Table 43 U.S.: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 44 U.S.: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 45 U.S.: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 46 Europe: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 47 Europe: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 48 Europe: Backend as a Service Market Size, By Operating System, 2013–2020 (USD Million)
Table 49 Europe: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 50 Asia-Pacific: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 51 Asia-Pacific: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 52 Asia-Pacific: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 53 Asia-Pacific: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 54 Middle East and Africa: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 55 Middle East and Africa: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 56 Middle East and Africa: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 57 Middle East and Africa: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 58 Latin America: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 59 Latin America: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 60 Latin America: Backend as a Service Market Size, By Operating System, 2013–2020 (USD Million)
Table 61 Latin America: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 62 New Product Launches, 2014–2015
Table 63 Mergers and Acquisitions, 2014–2015
Table 64 Partnerships and Collaborations, 2014–2015


List of Figures (43 Figures)

Figure 1 BaaS: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown and Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 BaaS Market Size, 2015–2020 (USD Billion)
Figure 8 Backend as a Service Market, By Service Type (2015 vs 2020)
Figure 9 BaaS Market, By Operating System (2015–2020)
Figure 10 North America is Expected to Hold the Largest Market Share of the BaaS Market in 2015
Figure 11 Lucrative Growth Prospects in the BaaS Market Due to the Increasing Adoption of Smartphones
Figure 12 BaaS: Market Share of Solutions and Verticals
Figure 13 Lifecycle Analysis, By Region (2015): Asia-Pacific is Expected to Enter the Growth Phase in the Coming Years
Figure 14 Market Dynamics
Figure 15 BaaS Market: Value Chain Analysis
Figure 16 BaaS: Ecosystem
Figure 17 Strategic Benchmarking: BaaS Market
Figure 18 Data and Application Integration is Estimated to Have the Largest Market Size During the Forecast Period
Figure 19 Large Enterprises Segment is Estimated to Have the Largest Market Size During the Forecast Period
Figure 20 Android is Estimated to Have the Largest Market Size During the Forecast Period
Figure 21 Retail and Wholesale Vertical is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 22 North America is Estimated to Have the Largest Market Size During the Forecast Period
Figure 23 Asia-Pacific: an Attractive Destination for Backend as a Service Market, 2015–2020
Figure 24 North America Snapshot: Growth Will Be Driven Due to the Tremendous Increase in the Number of Mobile Applications and Mobile App Developers
Figure 25 Asia-Pacific Market Snapshot
Figure 26 Companies Adopted New Product Launches as the Key Growth Strategy From 2014 to 2015
Figure 27 Product Portfolio Comparison of the Top Five Companies
Figure 28 Battle for Market Share: New Product Launch and Development is the Key Strategy
Figure 29 Geographic Revenue Mix of Top Market Players
Figure 30 Oracle Corporation: Company Snapshot
Figure 31 Oracle Corporation: SWOT Analysis
Figure 32 IBM Corporation: Company Snapshot
Figure 33 IBM Corporation: Company Snapshot
Figure 34 IBM Corporation: SWOT Analysis
Figure 35 Microsoft Corporation: Company Snapshot
Figure 36 Microsoft Corporation: SWOT Analysis
Figure 37 Anypresence: Company Snapshot
Figure 38 Appcelerator: Company Snapshot
Figure 39 Built.Io: Company Snapshot
Figure 40 KII Corporation: Company Snapshot
Figure 41 Cloudmine: Company Snapshot
Figure 42 Kony: Company Snapshot
Figure 43 Kinvey: Company Snapshot

MarketsandMarkets forecast the Backend as a Service (BaaS) market size to grow from USD 1.32 Billion in 2015 to USD 28.10 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 84.2%. The BaaS is a middleware service which is very similar to platform as a service cloud computing service model. However, BaaS is different from platform as a service in the way that BaaS provides higher level abstraction to the developers. Over the passage of time, it has been observed that due to the proliferation of apps and mobile devices, the enterprises are developing enterprise applications to improve customer satisfaction and boost employee productivity.

Usage Analytics segment among the services type is gaining huge traction and is growing at a high CAGR during the forecast period. The BaaS vendors provide analytics capabilities, such as monitoring active users, active devices, events, API calls, and storage. This service type comprises push notifications, location, beacons, emails, and SMS. The analytics dashboard enables the mobile app developers to track the usage of app and take control to deliver superior experiences across all devices and platforms.

Android and others segment comprising Windows and Blackberry is expected to grow at a high growth rate during the forecast period. The android operating system is open source software and many of the leading smartphone manufacturers are developing android supporting applications as these apps are user-friendly and easy to operate. The others segment, comprising Windows and Blackberry, provides high security features. Therefore majority of the business professionals use these smartphones.

Manufacturing industry vertical is expected to gain maximum share by 2020 due to the increasing adoption of BaaS service types. The key factor responsible for accelerating the Backend as a Service market space is due to the Internet of Things (IoT) technology where all the devices are connected with each other in the form of sensors further creating numerous opportunities for the service providers to cater to the manufacturing industry worldwide.

Cloud/Mobile Backend As A Service (BAAS) Market

North America is expected to have the largest market share and will dominate the Backend as a Service market from 2015 to 2020 owing to various innovations through research and development and technology and increasing demand for business flexibility and agility. The BaaS market is expected to experience huge growth in Asia-Pacific (APAC) due to improved technology, cost efficiency, scalability, and improved productivity.

Major factors that are restraining the growth of the Backend as a Service market are lack of security and high initial cost of investment. The major vendors in the mobile BaaS market include Microsoft, IBM Corporation, Oracle Corporation, Kony, Kinvey, AnyPresence, Appcelerator, Built.IO Backend, CloudMine, and KII Corporation. These players adopted various strategies such as new product launches, mergers and acquisitions, partnerships, collaborations, agreements, and business expansions to expand their product portfolios and increase their global footprint in the BaaS market.

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