HOME › Top Market Reports › Cloud Backend-as-a-service (BaaS)/ Mobile BaaS (MBaaS) Market - Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2012 – 2017)

Cloud Backend-as-a-service (BaaS)/ Mobile BaaS (MBaaS) Market - Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2012 – 2017)

By: marketsandmarkets.com
Publishing Date: October 2012
Report Code: TC 1277

Backend as a Service (BaaS) is a middleware service which is similar to ‘Platform as a Service’. In BaaS, the application developer outsources the creation of backend, server side programming and the development of server side code blocks to a third party service provider called a BaaS provider. In addition to this, BaaS providers provide data storage, ready to integrate features like push notifications, social media integration, Application usage analytics, User management, SDK , APIs, etc. BaaS provides several advantages to it users like reduction in the development time and deployment time to market; reduction in complexities and redundancies of the application development process; minimal initial investment required for application development.

The Backend as a Service (BaaS) market research report covers computing platforms, vertical segments, end users types, geographical analysis, worldwide trends, market forces, technology & market roadmaps, business models, adoption factors, and company profiles for key industry players in the BaaS market space.

MARKETS COVERED

This research report categorizes the global for BaaS for forecasting the revenues and analyzing the trends in each of the following sub markets:

On the basis of computing platforms:

Mobile platforms
Tablet platforms
Web platforms

On the basis of vertical segments

Entertainment applications
Enterprise applications
Other mobile applications

On the basis of end-users:

Enterprises
Small and medium Businesses
Small office/ Home office

On the basis of geography

North America (NA)
Europe (EU)
Middle-East Africa (MEA)
Asia-Pacific, Including Japan (APAC)
Latin America (LA)

TABLE OF CONTENTS

1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 FORECAST ASSUMPTIONS
1.6 RESEARCH METHODOLOGY

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW
3.1 MARKET DEFINITION – BAAS
3.2 EVOLUTION OF BAAS
3.3 MARKET SEGMENTATION
3.4 OVERALL MARKET SIZE
3.5 MARKET DYNAMICS
      3.5.1 DRIVERS
            3.5.1.1 Demand for Rapid Time to Develop & Deploy
            3.5.1.2 Smartphone Adoption
      3.5.2 RESTRAINTS
            3.5.2.1 Ability to Address Security & Performance Needs
            3.5.2.2 Challenges in Vendor Selection
      3.5.3 OPPORTUNITIES
            3.5.3.1 Growth in Mobile Applications
            3.5.3.2 Mobile Game Developers
            3.5.3.3 Cloud Service Providers
            3.5.3.4 Freelance Developers
3.6 IMPACT ANALYSIS OF DROS

4 BAAS: ECOSYSTEM INFRASTRUCTURE & REQUIREMENTS
4.1 BAAS INFRASTRUCTURE & REQUIREMENTS
4.2 BAAS ECOSYSTEM
      4.2.1 MOBILE HANDSET OEMS
      4.2.2 MOBILE SDK PROVIDERS
      4.2.3 MOBILE SERVICES COMPANIES
      4.2.4 MOBILE ENTERPRISE APPLICATION PLATFORM (MEAP)
      4.2.5 PLATFORM AS A SERVICE (PAAS) PROVIDERS
      4.2.6 INFRASTRUCTURE AS A SERVICE (IAAS) PROVIDERS
      4.2.7 WIRELESS SERVICE PROVIDERS

5 BAAS: MARKET SIZE, ANALYSIS & FORECAST, BY COMPUTING PLATFORMS
5.1 MOBILE PLATFORMS
      5.1.1 OVERVIEW
      5.1.2 MARKET SIZE AND FORECAST
5.2 TABLET PLATFORMS
      5.2.1 OVERVIEW
      5.2.2 MARKET SIZE AND FORECAST
5.3 WEB PLATFORMS
      5.3.1 OVERVIEW
      5.3.2 MARKET SIZE AND FORECAST

6 BAAS: MARKET SIZE, ANALYSIS & FORECAST, BY APPLICATIONS
6.1 ENTERTAINMENT APPLICATIONS
      6.1.1 OVERVIEW
      6.1.2 MARKET SIZE AND FORECAST
6.2 ENTERPRISE APPLICATIONS
      6.2.1 OVERVIEW
      6.2.2 MARKET SIZE & FORECAST
6.3 OTHER MOBILE APPLICATIONS
      6.3.1 OVERVIEW
      6.3.2 MARKET SIZE AND FORECAST

7 BAAS: MARKET SIZE, ANALYSIS & FORECAST, BY END-USERS
7.1 ENTERPRISES
      7.1.1 OVERVIEW
      7.1.2 MARKET SIZE AND FORECAST
7.2 SMALL AND MEDIUM BUSINESSES
      7.2.1 OVERVIEW
      7.2.2 MARKET SIZE AND FORECAST
7.3 SMALL OFFICE / HOME OFFICE
      7.3.1 OVERVIEW
      7.3.2 MARKET SIZE AND FORECAST

8 BAAS MARKET SIZE, ANALYSIS & FORECAST, BY GEOGRAPHIES
8.1 NORTH AMERICA
      8.1.1 OVERVIEW
      8.1.2 MARKET SIZE & FORECAST
8.2 EUROPE
      8.2.1 OVERVIEW
      8.2.2 MARKET SIZE & FORECAST
8.3 ASIA PACIFIC
      8.3.1 OVERVIEW
      8.3.2 MARKET SIZE & FORECAST
8.4 MIDDLE EAST AND AFRICA
      8.4.1 OVERVIEW
      8.4.2 MARKET SIZE & FORECAST
8.5 LATIN AMERICA
      8.5.1 OVERVIEW
      8.5.2 MARKET SIZE & FORECAST

9 BAAS: MODELS, APPROACHES & CONSIDERATIONS
9.1 CURRENT TRENDS & APPROACHES
      9.1.1 MOBILE APP DEVELOPMENT & TIME TO MARKET
      9.1.2 SMALL APPLICATIONS AS A START
      9.1.3 TRADITIONAL IT MAPPING INTO CLOUD
      9.1.4 PRICING TRENDS
9.2 ROADMAPS AND FUTURE CONSIDERATIONS
      9.2.1 SUSTAINIBILITY IN BAAS
      9.2.2 FEATURES & USER ADOPTION
      9.2.3 STARTUPS AND NECESSARY PLATFORMS
      9.2.4 BAAS LEADERSHIP

10 COMPETITIVE LANDSCAPE
   10.1 COMPETITIVE ECOSYSTEM
   10.2 FEATURE COMPARISON
   10.3 MERGERS & ACQUISTIONS
   10.4 VENTURE CAPITAL FUNDING

11 COMPANY PROFILES
   11.1 API O MAT
        11.1.1 OVERVIEW
        11.1.2 FEATURES AND SERVICE OFFERINGS
        11.1.3 PUSH FOR BAAS
        11.1.4 ANALYST INSIGHT
   11.2 APIGEE
        11.2.1 OVERVIEW
        11.2.2 FEATURES AND SERVICE OFFERINGS
        11.2.3 PUSH FOR BAAS
        11.2.4 ANALYST INSIGHT
   11.3 APPCELERATOR
        11.3.1 OVERVIEW
        11.3.2 FEATURES AND SERVICE OFFERINGS
        11.3.3 PUSH FOR BAAS
        11.3.4 ANALYST INSIGHT
   11.4 APPMOBI
        11.4.1 OVERVIEW
        11.4.2 FEATURES AND SERVICE OFFERINGS
        11.4.3 PUSH FOR BAAS
        11.4.4 ANALYST INSIGHT
   11.5 APPLE
        11.5.1 OVERVIEW
        11.5.2 FEATURES AND SERVICE OFFERINGS
        11.5.3 PUSH FOR BAAS
        11.5.4 ANALYST INSIGHT
   11.6 APPLICASA
        11.6.1 OVERVIEW
        11.6.2 FEATURES AND SERVICE OFFERINGS
        11.6.3 PUSH FOR BAAS
        11.6.4 ANALYST INSIGHT
   11.7 APSTRATA
        11.7.1 OVERVIEW
        11.7.2 FEATURES AND SERVICE OFFERINGS
        11.7.3 PUSH FOR BAAS
        11.7.4 ANALYST INSIGHT
   11.8 AWESOME API LLC
        11.8.1 OVERVIEW
        11.8.2 FEATURES AND SERVICE OFFERINGS
        11.8.3 PUSH FOR BAAS
        11.8.4 ANALYST INSIGHT
   11.9 BAASBOX
        11.9.1 OVERVIEW
        11.9.2 FEATURES AND SERVICE OFFERINGS
        11.9.3 PUSH FOR BAAS
        11.9.4 ANALYST INSIGHT
   11.10 BUDDY PLATFORM INC
         11.10.1 OVERVIEW
         11.10.2 FEATURES AND SERVICE OFFERINGS
         11.10.3 PUSH FOR BAAS
         11.10.4 ANALYST INSIGHT
   11.11 CLOUDMINE
         11.11.1 OVERVIEW
         11.11.2 FEATURES AND SERVICE OFFERINGS
         11.11.3 PUSH FOR BAAS
         11.11.4 ANALYST INSIGHT
   11.12 DEPLOYD
         11.12.1 OVERVIEW
         11.12.2 FEATURES AND SERVICE OFFERINGS
         11.12.3 PUSH FOR BAAS
         11.12.4 ANALYST INSIGHT
   11.13 FEEDHENRY LLC
         11.13.1 OVERVIEW
         11.13.2 FEATURES AND SERVICE OFFERINGS
         11.13.3 PUSH FOR BAAS
         11.13.4 ANALYST INSIGHT
   11.14 FIREBASE
         11.14.1 OVERVIEW
         11.14.2 FEATURES AND SERVICE OFFERINGS
         11.14.3 PUSH FOR BAAS
         11.14.4 ANALYST INSIGHT
   11.15 FLURRY INC
         11.15.1 OVERVIEW
         11.15.2 FEATURES AND SERVICE OFFERINGS
         11.15.3 PUSH FOR BAAS
         11.15.4 ANALYST INSIGHT
   11.16 KINVEY
         11.16.1 OVERVIEW
         11.16.2 FEATURES AND SERVICE OFFERINGS
         11.16.3 PUSH FOR BAAS
         11.16.4 ANALYST INSIGHT
   11.17 KUMULOS CLOUDY VENTURES
         11.17.1 OVERVIEW
         11.17.2 FEATURES AND SERVICE OFFERINGS
         11.17.3 PUSH FOR BAAS
         11.17.4 ANALYST INSIGHT
   11.18 METEOR DEVELOPMENT GROUP
         11.18.1 OVERVIEW
         11.18.2 FEATURES AND SERVICE OFFERINGS
         11.18.3 PUSH FOR BAAS
         11.18.4 ANALYST INSIGHT
   11.19 MICROSOFT
         11.19.1 OVERVIEW
         11.19.2 FEATURES AND SERVICE OFFERINGS
         11.19.3 PUSH FOR BAAS
         11.19.4 ANALYST INSIGHT
   11.2 MOBDB LLC
         11.20.1 OVERVIEW
         11.20.2 FEATURES AND SERVICE OFFERINGS
         11.20.3 PUSH FOR BAAS
         11.20.4 ANALYST INSIGHT
   11.21 NETMERA
         11.21.1 OVERVIEW
         11.21.2 FEATURES AND SERVICE OFFERINGS
         11.21.3 PUSH FOR BAAS
         11.21.4 ANALYST INSIGHT
   11.22 PARSE
         11.22.1 OVERVIEW
         11.22.2 FEATURES AND SERVICE OFFERINGS
         11.22.3 PUSH FOR BAAS
         11.22.4 ANALYST INSIGHT
   11.23 PCPHASE
         11.23.1 OVERVIEW
         11.23.2 FEATURES AND SERVICE OFFERINGS
         11.23.3 PUSH FOR BAAS
         11.23.4 ANALYST INSIGHT
   11.24 PROXOMO SOFTWARE
         11.24.1 OVERVIEW
         11.24.2 FEATURES AND SERVICE OFFERINGS
         11.24.3 PUSH FOR BAAS
         11.24.4 ANALYST INSIGHT
   11.25 SCOTTYAPP
         11.25.1 OVERVIEW
         11.25.2 FEATURES AND SERVICE OFFERINGS
         11.25.3 PUSH FOR BAAS
         11.25.4 ANALYST INSIGHT
   11.26 SENCHA INC
         11.26.1 OVERVIEW
         11.26.2 FEATURES AND SERVICE OFFERINGS
         11.26.3 PUSH FOR BAAS
         11.26.4 ANALYST INSIGHT
   11.27 STACKMOB
         11.27.1 OVERVIEW
         11.27.2 FEATURES AND SERVICE OFFERINGS
         11.27.3 PUSH FOR BAAS
         11.27.4 ANALYST INSIGHT

LIST OF TABLES

TABLE 1 FORECAST ASSUMPTIONS
TABLE 2 GLOBAL BAAS MARKET REVENUE, 2012 – 2017 ($MILLION)
TABLE 3 GLOBAL BAAS MARKET REVENUE, 2012 – 2017 ($MILLION)
TABLE 4 IMPACT ANALYSIS OF DROS ON THE BAAS MARKET
TABLE 5 GLOBAL BAAS MARKET SIZE & FORECAST, BY COMPUTING PLATFORMS, 2012 – 2017 ($MILLION)
TABLE 6 GLOBAL BAAS MARKET, BY COMPUTING PLATFORM PROPORTIONS, 2012 – 2017 (%)
TABLE 7 GLOBAL BAAS MARKET: Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012 – 2017 (%)
TABLE 8 GLOBAL SMARTPHONES UNIT SHIPMENTS & FORECAST, 2012 – 2017 (MILLION UNITS)
TABLE 9 BAAS MOBILE PLATFORMS MARKET SIZE & FORECAST, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 10 GLOBAL BAAS MARKET, BY MOBILE PLATFORMS, BY GEOGRAPHY PROPORTIONS, 2012 – 2017 (%)
TABLE 11 GLOBAL BAAS MARKET: Y-O-Y GROWTH OF MOBILE PLATFORMS, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 12 GLOBAL TABLETS UNIT SHIPMENT MARKET, 2012 – 2017 (MILLION UNITS)
TABLE 13 BAAS TABLET PLATFORMS MARKET SIZE & FORECAST, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 14 BAAS TABLET PLATFORMS MARKET, Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 15 BAAS WEB PLATFORMS MARKET SIZE & FORECAST, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 16 BAAS WEB PLATFORMS MARKET, Y-O-Y GROWTH BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 17 GLOBAL BAAS MARKET SIZE & FORECAST, BY VERTICAL SEGMENTS, 2012 – 2017 ($MILLION)
TABLE 18 GLOBAL BAAS MARKET, BY VERTICAL SEGMENT PROPORTIONS, 2012 – 2017 (%)
TABLE 19 GLOBAL BAAS MARKET, Y-O-Y GROWTH, BY VERTICALS, 2012 – 2017 (%)
TABLE 20 BAAS MARKET SIZE & FORECAST, BY ENTERTAINMENT APPLICATIONS, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 21 BAAS MARKET, BY ENTERTAINMENT APPLICATIONS, BYGEOGRAPHY PROPORTION, 2012 – 2017 (%)
TABLE 22 BAAS MARKET, BY ENTERTAINMENT APPLICATIONS, Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 23 BAAS MARKET SIZE & FORECAST, BY ENTERPRISE APPLICATIONS, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 24 BAAS MARKET, BY ENTERPRISE APPLICATIONS Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 25 BAAS MARKET SIZE & FORECAST, BY OTHER MOBILE APPLICATIONS, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 26 BAAS MARKET, BY OTHER MOBILE APPLICATIONS Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 27 GLOBAL BAAS MARKET SIZE & FORECAST BY END-USERS, 2012 – 2017 ($MILLION)
TABLE 28 GLOBAL BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 29 GLOBAL BAAS MARKET Y-O-Y GROWTH, BY END-USERS, 2012 – 2017 (%)
TABLE 30 BAAS MARKET SIZE & FORECAST, BY ENTERPRISES, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 31 BAAS MARKET, BY ENTERPRISES, BY GEOGRAPHY PROPORTIONS, 2012 – 2017 (%)
TABLE 32 BAAS MARKET, BY ENTERPRISES Y-0-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 33 BAAS MARKET SIZE & FORECAST, BY SMALL AND MEDIUM BUSINESSES, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 34 BAAS MARKET, BY SMALL AND MEDIUM BUSINESSES Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 35 BAAS MARKET SIZE AND FORECAST, BY SMALL OFFICE / HOME OFFICE, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 36 BAAS MARKET BY SOHO, Y-O-Y GROWTH BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 37 BAAS MARKET SIZE & FORECAST BY GEOGRAPHIES, 2012 – 2017 ($MILLION)
TABLE 38 BAAS MARKET PROPORTION, BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 39 BAAS MARKET, Y-O-Y GROWTH BY GEOGRAPHY, 2012 – 2017 (%)
TABLE 40 NORTH AMERICA BAAS MARKET SIZE & FORECAST, BY COMPUTING PLATFORMS, 2012 – 2017 ($MILLION)
TABLE 41 NORTH AMERICA BAAS MARKET, BY COMPUTING PLATFORM PROPORTIONS, 2012 – 2017 (%)
TABLE 42 NORTH AMERICA BAAS MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012 – 2017 (%)
TABLE 43 NORTH AMERICA BAAS MARKET SIZE & FORECAST, BY VERTICAL SEGMENTS, 2012 – 2017 ($MILLION)
TABLE 44 NORTH AMERICABAAS MARKET, BY VERTICAL SEGMENT PROPORTIONS, 2012 – 2017 (%)
TABLE 45 NORTH AMERICA BAAS MARKET, Y-O-Y GROWTH, BY VERTICAL SEGMENTS, 2012 – 2017 (%)
TABLE 46 NORTH AMERICA BAAS MARKET SIZE & FORECAST, BY END-USERS, 2012 – 2017 ($MILLION)
TABLE 47 NORTH AMERICA BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 48 NORTH AMERICA BAAS MARKET, Y-O-Y GROWTH, BY END-USER SEGMENTS, 2012 – 2017 (%)
TABLE 49 EUROPE BAAS MARKET SIZE & FORECAST, BY COMPUTING PLATFORMS, 2012 – 2017 ($MILLION)
TABLE 50 EUROPE BAAS MARKET, BY COMPUTING PLATFORM PROPORTIONS, 2012 – 2017 (%)
TABLE 51 EUROPE BAAS MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012 – 2017 (%)
TABLE 52 EUROPE BAAS MARKET SIZE & FORECAST, BY VERTICAL SEGMENTS, 2012 – 2017 ($MILLION)
TABLE 53 EUROPE BAAS MARKET, BY VERTICAL SEGMENT PROPORTIONS, 2012 – 2017 (%)
TABLE 54 EUROPE BAAS MARKET, Y-O-Y GROWTH BY VERTICAL SEGMENTS, 2012 – 2017 (%)
TABLE 55 EUROPE BAAS MARKET SIZE & FORECAST, BY END-USERS, 2012 – 2017 ($MILLION)
TABLE 56 EUROPE BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 57 EUROPE BAAS MARKET, Y-O-Y GROWTH, BY END-USERS, 2012 – 2017 (%)
TABLE 58 APAC BAAS MARKET SIZE & FORECAST, BY COMPUTING PLATFORMS, 2012 – 2017 ($MILLION)
TABLE 59 APAC BAAS MARKET, BY COMPUTING PLATFORM PROPORTIONS, 2012 – 2017 (%)
TABLE 60 APAC BAAS MARKET, Y-O-Y BY COMPUTING PLATFORMS, 2012 – 2017 (%)
TABLE 61 APAC BAAS MARKET SIZE & FORECAST, BY VERTICAL SEGMENTS, 2012 – 2017 ($MILLION)
TABLE 62 APAC BAAS MARKET, BY VERTICAL SEGMENT PROPORTIONS, 2012 – 2017 (%)
TABLE 63 APAC BAAS MARKET, Y-O-Y GROWTH BY VERTICAL SEGMENTS, 2012 – 2017 (%)
TABLE 64 APAC BAAS MARKET SIZE & FORECAST, BY END-USERS, 2012 – 2017 ($MILLION)
TABLE 65 APAC BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 66 APAC BAAS MARKET, Y-O-Y GROWTH, BY END-USERS, 2012 – 2017 (%)
TABLE 67 MEA BAAS MARKET SIZE & FORECASTBY COMPUTING PLATFORMS, 2012 – 2017 ($MILLION)
TABLE 68 MEA BAAS MARKET, BY COMPUTING PLATFORM PROPORTIONS, 2012 – 2017 (%)
TABLE 69 MEA BAAS MARKET, Y-O-Y GROWTH BY COMPUTING PLATFORMS, 2012 – 2017 (%)
TABLE 70 MEA BAAS MARKET SIZE & FORECAST BY VERTICAL SEGMENTS, 2012 – 2017 ($MILLION)
TABLE 71 MEA BAAS MARKET, BY VERTICAL SEGMENT PROPORTIONS, 2012 – 2017 (%)
TABLE 72 MEA BAAS MARKET: Y-O-Y GROWTH, BY VERTICAL SEGMENT, 2012 – 2017 (%)
TABLE 73 MEA BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 74 MEA BAAS MARKET SIZE & FORECAST BY END-USERS, 2012 – 2017 ($MILLION)
TABLE 75 MEA BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 76 MEA BAAS MARKET: Y-O-Y GROWTH BY END-USERS, 2012 – 2017 (%)
TABLE 77 LATIN AMERICA BAAS MARKET SIZE & FORECAST, BY COMPUTING PLATFORMS, 2012 – 2017 ($MILLION)
TABLE 78 LATIN AMERICA BAAS MARKET, BY COMPUTING PLATFORM PROPORTIONS, 2012 – 2017 (%)
TABLE 79 LATIN AMERICA BAAS MARKET, Y-O-Y GROWTH BY COMPUTING PLATFORMS, 2012 – 2017 (%)
TABLE 80 LATIN AMERICA BAAS MARKET SIZE & FORECAST, BY VERTICAL SEGMENTS, 2012 – 2017 ($MILLION)
TABLE 81 LATIN AMERICA BAAS MARKET BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 82 LATIN AMERICA BAAS MARKET, Y-O-Y GROWTH, BY VERTICAL SEGMENTS, 2012 – 2017 (%)
TABLE 83 LATIN AMERICA BAAS MARKET SIZE & FORECAST, BY END-USERS, 2012 – 2017 ($MILLION)
TABLE 84 LATIN AMERICA BAAS MARKET, BY END-USER PROPORTIONS, 2012 – 2017 (%)
TABLE 85 LATIN AMERICA BAAS MARKET, Y-O-Y GROWTH BY END-USERS, 2012 – 2017 (%)
TABLE 86 COMPARISON OF FEATURES PROVIDED BAAS PROVIDERS
TABLE 87 IMPACT ANALYSIS OF MERGERS & ACQUISITIONS IN BAAS MARKET
TABLE 88 VC FUNDING IN BAAS MARKET

LIST OF FIGURES

FIGURE 1 BAAS: MARKET SEGMENT SEGMENTATION
FIGURE 2 GLOBAL BAAS MARKET REVENUE, 2012 – 2017 (Y-O-Y %)
FIGURE 3 ECOSYSTEM OF THE BAAS MARKET
FIGURE 4 GLOBAL BAAS MARKET: Y-O-Y GROWTH BY COMPUTING PLATFORMS, 2012 – 2017 (%)
FIGURE 5 GLOBAL SMARTPHONES MARKET, Y-O-Y GROWTH, 2012 – 2017 (%)
FIGURE 6 GLOBAL BAAS MARKET: Y-O-Y GROWTH OF MOBILE PLATFORMS, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 7 GLOBAL TABLETS MARKET, Y-O-Y GROWTH IN UNIT SHIPMENTS, 2012 – 2017 (%)
FIGURE 8 BAAS TABLET PLATFORM MARKET, BY GEOGRAPHY, 2012 – 2017, Y-O-Y (%)
FIGURE 9 BAAS WEB PLATFORMS MARKET, Y-O-Y GROWTH RATE, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 10 GLOBAL BAAS MARKET, Y-O-Y GROWTH BY VERTICAL SEGMENTS, 2012 – 2017 (%)
FIGURE 11 BAAS MARKET, BY ENTERTAINMENT APPLICATIONS Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 12 BAAS MARKET, BY ENTERPRISE APPLICATIONS Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 13 BAAS MARKET, BY OTHER MOBILE APPLICATIONS Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 14 GLOBAL BAAS MARKET Y-O-Y GROWTH, BY END-USERS, 2012 – 2017 (%)
FIGURE 15 BAAS MARKET, BY ENTERPRISES MARKET Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 16 BAAS MARKET, BY SMALL AND MEDIUM BUSINESSES Y-O-Y GROWTH, BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 17 BAAS MARKET BY SOHO Y-O-Y GROWTH BY GEOGRAPHY, 2012 – 2017 (%)
FIGURE 18 BAAS MARKET, Y-O-Y GROWTH RATE, BY GEOGRAPHY, 2012 – 2017 (Y-O-Y %)
FIGURE 19 NORTH AMERICA BAAS MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012- 2017 (%)
FIGURE 20 NORTH AMERICA BAAS MARKET, Y-O-Y GROWTH, BY VERTICAL SEGMENTS, 2012 – 2017 (%)
FIGURE 21 NORTH AMERICA BAAS MARKET, Y-O-Y GROWTH BY END-USER SEGMENTS, 2012 – 2017 (%)
FIGURE 22 EUROPE BAAS MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012- 2017 (%)
FIGURE 23 EUROPE BAAS MARKET, Y-O-Y GROWTH, BY VERTICAL SEGMENTS, 2012 – 2017 (%)
FIGURE 24 EUROPE BAAS MARKET, Y-O-Y GROWTH, BY END-USERS, 2012 – 2017 (%)
FIGURE 25 APAC BAAS MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORM, 2012 - 2017 (%)
FIGURE 26 APAC BAAS MARKET, Y-O-Y GROWTH, BY VERTICAL SEGMENTS, 2012 – 2017 ( %)
FIGURE 27 APAC BAAS MARKET, Y-O-Y GROWTH, BY END-USERS, 2012 – 2017 (Y-O-Y %)
FIGURE 28 MEA BAAS MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012 – 2017 (%)
FIGURE 29 MEA BAAS MARKET, Y-O-Y GROWTH, BY VERTICAL SEGMENTS, 2012 – 2017 (%)
FIGURE 30 MEA BAAS MARKET: Y-O-Y GROWTH BY END-USERS, 2012 – 2017 (%)
FIGURE 31 LATIN AMERICA MARKET, Y-O-Y GROWTH, BY COMPUTING PLATFORMS, 2012- 2017 (%)
FIGURE 32 LATIN AMERICA BAAS MARKET, Y-O-Y GROWTH BY VERTICAL SEGMENTS, 2012 – 2017 (%)
FIGURE 33 LATIN AMERICA BAAS MARKET, Y-O-Y GROWTH END-USERS, 2012 – 2017 (%)
FIGURE 34 TRADITIONAL IT SERVICES MAPPED TO CLOUD IT SERVICES
FIGURE 35 COMPETITIVE ECOSYSTEM IN BAAS MARKET

Backend as a service (BaaS) is a new cloud computing service offered to minimize the complexity and time taken by the app developers to build their application. The service offers hardware to host the code and software to develop the front end of the application with the backend being readily available with rich features. The most common features offered in this service are: SDKs and code samples for different operating systems; APIs library for geolocation, chat, push and email notifications, user and content management, versioning, REST API; Analytics and Metrics; Security.

The BaaS market is populated mostly by startups at present. To note, both Apple and Microsoft also provide this service in the form of iOS cloud and Windows Azure. There have been a handsome number of acquisitions, mergers and partnerships in this market to compete for the technology and market leadership. Also many venture capitalists and angel investors have seeded in the startups due to huge potential of this market. The major driving factors of this market are demand for rapid time to develop and deploy, speed of smart phone adoption and other minor factors are growing number of app developers and app users around the globe. The restraints for this market are ability to address the security and performance needs and vendor selection.

In this report, the Backend as a Service market has been segmented to understand and estimate the market opportunity for Computing Platforms, Application Verticals and End Users. In each of these segments respectively Mobile platform, Entertainment Applications, small and medium businesses hold the major market share from 2012 to 2017. Geographical analysis of this market rendered interesting forecasts: North America has the major market share of this market revenue followed by Europe; Asia Pacific witnessed constant growth in terms of revenue from 2012 to 2017. Asia pacific is expected to overtake Europe’s market share in 2016-2017 due to established nature of Europe’s market and late traction in the Asia Pacific market. The global BaaS market by revenues is estimated to grow from $91.3 million in 2012 to $7.7 billion in 2017. This represents a compound annual growth rate (CAGR) of 104% from 2012 to 2017. The BaaS market is set to witness a year-on year (Y-O-Y) growth from 137% from 2012 to 2013 and trace down to 85% between 2016 and 2017.

Global Backend As A Service Market Revenue 2012 – 2017 ($Million)