HOME Top Market Reports Mobile CDN Market by Type (Video CDN and Non-Video CDN), by Solution (Network Acceleration, Traffic Management, Reporting, Analytics, and Monitoring, Transcoding and Digital Rights Management and Data Security) - Global Forecast to 2020

Mobile CDN Market by Type (Video CDN and Non-Video CDN), by Solution (Network Acceleration, Traffic Management, Reporting, Analytics, and Monitoring, Transcoding and Digital Rights Management and Data Security) - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: August 2015
Report Code: TC 3696

 

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A mobile Content Delivery Network/Content Distribution Network (CDN) is a network of servers, systems, computers, or devices across the Internet that is delivered on the mobile devices. The content offered to the end users can be on any type of wireless, portable, and mobile devices. Similar to traditional CDN, the purpose of mobile CDN is to deliver the content to the end users with high availability and high performance. In addition, mobile CDN can be used to optimize the content delivery on the smart devices in case of limited network capacity and lower device resolution.

Mobile CDN has evolved to overcome the inherent limitations of the Internet in terms of user perceived Quality of Service (QoS) when accessing web content. A CDN replicates content from the origin server to cache servers, scattered over the globe, in order to deliver content to end users in a reliable and timely manner from nearby optimal surrogates. These contents are further delivered to the end users on their smart devices so that they can access and share the content irrespective of location.

Akamai Technologies, AT&T, Ericsson, Internap Corporation, Level 3 Communications, ChinaCache, Limelight Networks, CDNetworks, Highwinds, and PeerApp are the active vendors in the mobile CDN market. These vendors offer mobile CDN solutions and services on cloud, catering to numerous verticals such as advertising, education, gaming, government, healthcare, media and entertainment, retail and wholesale, and others. The report provides global market trends, overall adoption scenario, competitive landscape, the key drivers, restraints, opportunities, and challenges of this market. The report aims at estimating the current market size and the future growth potential of this market across different verticals and regions.

MarketsandMarkets has segmented the global mobile CDN market on the basis of type, solution and service, organization size, vertical, and region.

By Type:

This market has been segmented on the basis of type into video CDN and non-video CDN.

By Solution:

This market has been segmented on the basis of solution into network acceleration; traffic management; reporting, analytics, and monitoring; transcoding and digital rights management; and data security.

By Service:

This market has been segmented on the basis of service into professional service and support and maintenance service.

By Organization Size:

This market has been segmented on the basis of organization size into Small and Medium-Sized Businesses (SMBs) and large enterprises.

By Vertical:

This market has been segmented on the basis of vertical into advertising, education, gaming, government, healthcare, media and entertainment, retail and wholesale, and others.

By Region:

This market has been segmented on the basis of region into North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Mobile CDN Market
    4.2 Life Cycle Analysis, By Region
    4.3 Product Growth Matrix

5 Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rising Number of Smart Devices
                    5.3.1.2 Increasing Adoption of Bring Your Own Device
                    5.3.1.3 Proliferation of Rich Media Files
           5.3.2 Restraints
                    5.3.2.1 Constant Monetization of Mobile Sites
                    5.3.2.2 Unreliable Connectivity and Latency Issues
           5.3.3 Opportunities
                    5.3.3.1 Growing Video Content Over the Internet
                    5.3.3.2 Need to Deliver Fast Mobile Web Access
           5.3.4 Challenges
                    5.3.4.1 Delivering High Quality of Service
                    5.3.4.2 Pricing Pressure
    5.4 Technological Overview
           5.4.1 Traditional Streaming
           5.4.2 Adaptive Streaming
           5.4.3 Progressive Downloading

6 Industry Trends (Page No. - 41)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Ecosystem
    6.4 Strategic Benchmarking

7 Mobile CDN Market Analysis, By Type (Page No. - 45)
    7.1 Introduction
    7.2 Video CDN
    7.3 Nonvideo CDN

8 Mobile CDN Market Analysis, By Solution and Service (Page No. - 49)
    8.1 Introduction
    8.2 Mobile CDN Solution
           8.2.1 Network Acceleration
           8.2.2 Traffic Management
           8.2.3 Reporting, Analysis, and Monitoring
           8.2.4 Transcoding and Digital Rights Management
           8.2.5 Data Security
    8.3 Mobile CDN Service
           8.3.1 Professional Service
           8.3.2 Support and Maintenance Service

9 Mobile CDN Market Analysis, By Organization Size (Page No. - 58)
    9.1 Introduction
    9.2 Small and Medium Business
    9.3 Large Enterprise

10 Mobile CDN Market Analysis, By Vertical (Page No. - 62)
     10.1 Introduction
     10.2 Advertising
     10.3 Education
     10.4 Gaming
     10.5 Government
     10.6 Healthcare
     10.7 Media and Entertainment
     10.8 Retail and Wholesale
     10.9 Others

11 Geographic Analysis (Page No. - 77)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Latin America
     11.6 Middle East and Africa

12 Competitive Landscape (Page No. - 93)
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 New Product Launches
             12.2.2 Partnerships, Agreements, and Collaborations
             12.2.3 Mergers and Acquisitions

13 Company Profiles (Page No. - 102)
     13.1 Introduction
     13.2 Akamai Technologies
             13.2.1 Business Overview
             13.2.2 Solutions and Services
             13.2.3 Recent Developments
             13.2.4 MnM View
                        13.2.4.1 Key Strategies
                        13.2.4.2 SWOT Analysis
     13.3 AT&T
             13.3.1 Business Overview
             13.3.2 Solutions and Services
             13.3.3 Recent Developments
             13.3.4 MnM View
                        13.3.4.1 Key Strategies
                        13.3.4.2 SWOT Analysis
     13.4 Ericsson
             13.4.1 Business Overview
             13.4.2 Solutions and Services
             13.4.3 Recent Developments
             13.4.4 MnM View
                        13.4.4.1 Key Strategies
                        13.4.4.2 SWOT Analysis
     13.5 Internap Corporation
             13.5.1 Business Overview
             13.5.2 Solutions
             13.5.3 Recent Developments
             13.5.4 MnM View
                        13.5.4.1 Key Strategies
                        13.5.4.2 SWOT Analysis
     13.6 Level 3 Communications
             13.6.1 Business Overview
             13.6.2 Solutions and Services
             13.6.3 Recent Developments
             13.6.4 MnM View
                        13.6.4.1 Key Strategies
                        13.6.4.2 SWOT Analysis
     13.7 Chinacache
             13.7.1 Business Overview
             13.7.2 Solutions and Services
             13.7.3 Recent Developments
     13.8 Limelight Networks
             13.8.1 Business Overview
             13.8.2 Solutions
             13.8.3 Recent Developments
     13.9 CDNetworks
             13.9.1 Business Overview
             13.9.2 Solutions
             13.9.3 Recent Developments
     13.10 Highwinds
             13.10.1 Business Overview
             13.10.2 Solutions
             13.10.3 Recent Developments
     13.11 Peerapp
             13.11.1 Business Overview
             13.11.2 Solutions and Services
             13.11.3 Recent Developments
     13.12 Other Key Innovators
             13.12.1 Chinanetcenter
             13.12.2 Edgecast Networks
             13.12.3 Fastly
             13.12.4 Jet-Stream

14 Appendix (Page No. - 125)
     14.1 Excerpts From Industry Experts
     14.2 Discussion Guide
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customization
     14.5 Related Reports


List of Tables (70 Tables)

Table 1 Mobile CDN Market Size and Growth, 20132020 (USD Billion, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Mobile CDN Market Size, By Type , 20132020 (USD Million)
Table 7 Video CDN: Market Size, By Region, 20132020 (USD Million)
Table 8 Nonvideo CDN: Market Size, By Region, 20132020 (USD Million)
Table 9 Market Size, By Solution and Service, 20132020 (USD Million)
Table 10 Market Size, By Solution, 20132020 (USD Million)
Table 11 Network Acceleration: Market Size, By Region, 20132020 (USD Million)
Table 12 Traffic Management: Market Size, By Region, 20132020 (USD Million)
Table 13 Reporting, Analytics, and Monitoring: Market Size, By Region, 20132020 (USD Million)
Table 14 Transcoding and Digital Rights Management: Market Size, By Region, 20132020 (USD Million)
Table 15 Data Security: Market Size, By Region, 20132020 (USD Million)
Table 16 Mobile CDN Market Size, By Service, 20132020 (USD Million)
Table 17 Professional Service: Market Size, By Region, 20132020 (USD Million)
Table 18 Support and Maintenance Service: Market Size, By Region, 20132020 (USD Million)
Table 19 Mobile CDN Market Size, By Organization Size, 20132020 (USD Million)
Table 20 Small and Medium Business: Market Size, By Region, 20132020 (USD Million)
Table 21 Large Enterprise: Market Size, By Region, 20132020 (USD Million)
Table 22 Mobile CDN Market Size, By Vertical, 20132020 (USD Million)
Table 23 Advertising: Market Size, By Type, 20132020 (USD Million)
Table 24 Advertising: Market Size, By Solution, 20132020 (USD Million)
Table 25 Advertising: Market Size, By Service, 20132020 (USD Million)
Table 26 Education: Market Size, By Type, 20132020 (USD Million)
Table 27 Education: Market Size, By Solution, 20132020 (USD Million)
Table 28 Education: Market Size, By Service, 20132020 (USD Million)
Table 29 Gaming: Market Size, By Type, 20132020 (USD Million)
Table 30 Gaming: Market Size, By Solution, 20132020 (USD Million)
Table 31 Gaming: Market Size, By Service, 20132020 (USD Million)
Table 32 Government: Mobile CDN Market Size, By Type, 20132020 (USD Million)
Table 33 Government: Market Size, By Solution, 20132020 (USD Million)
Table 34 Government: Market Size, By Service, 20132020 (USD Million)
Table 35 Healthcare: Market Size, By Type, 20132020 (USD Million)
Table 36 Healthcare: Market Size, By Solution, 20132020 (USD Million)
Table 37 Healthcare: Market Size, By Service, 20132020 (USD Million)
Table 38 Media and Entertainment: Market Size, By Type, 20132020 (USD Million)
Table 39 Media and Entertainment: Market Size, By Solution, 20132020 (USD Million)
Table 40 Media and Entertainment: Market Size, By Service, 20132020 (USD Million)
Table 41 Retail and Wholesale: Market Size, By Type, 20132020 (USD Million)
Table 42 Retail and Wholesale: Market Size, By Solution, 20132020 (USD Million)
Table 43 Retail and Wholesale: Market Size, By Service, 20132020 (USD Million)
Table 44 Others: Mobile CDN Market Size, By Type, 20132020 (USD Million)
Table 45 Others: Market Size, By Solution, 20132020 (USD Million)
Table 46 Others: Market Size, By Service, 20132020 (USD Million)
Table 47 Mobile CDN Market Size, By Region, 20132020 (USD Million)
Table 48 North America: Market Size, By Vertical, 20132020 (USD Million)
Table 49 North America: Market Size, By Type, 20132020 (USD Million)
Table 50 North America: Market Size, By Solution, 20132020 (USD Million)
Table 51 North America: Market Size, By Service, 20132020 (USD Million)
Table 52 Europe: Mobile CDN Market Size, By Vertical, 20132020 (USD Million)
Table 53 Europe: Market Size, By Type, 20132020 (USD Million)
Table 54 Europe: Market Size, By Solution, 20132020 (USD Million)
Table 55 Europe: Market Size, By Service, 20132020 (USD Million)
Table 56 Asia-Pacific: Mobile CDN Market Size, By Vertical, 20132020 (USD Million)
Table 57 Asia-Pacific: Market Size, By Type, 20132020 (USD Million)
Table 58 Asia-Pacific: Market Size, By Solution, 20132020 (USD Million)
Table 59 Asia-Pacific: Market Size, By Service, 20132020 (USD Million)
Table 60 Latin America: Market Size, By Vertical, 20132020 (USD Million)
Table 61 Latin America: Market Size, By Type, 20132020 (USD Million)
Table 62 Latin America: Market Size, By Solution, 20132020 (USD Million)
Table 63 Latin America: Mobile CDN Market Size, By Service, 20132020 (USD Million)
Table 64 Middle East and Africa: Market Size, By Vertical, 20132020 (USD Million)
Table 65 Middle East and Africa: Market Size, By Type, 20132020 (USD Million)
Table 66 Middle East and Africa: Market Size, By Solution, 20132020 (USD Million)
Table 67 Middle East and Africa: Market Size, By Service, 20132020 (USD Million)
Table 68 New Product Launches, 20122015
Table 69 Partnerships and Collaborations, 20122015
Table 70 Mergers and Acquisitions, 20122015


List of Figures (41 Figures)

Figure 1 Mobile CDN Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Mobile CDN Market Size, 20152020 (USD Million)
Figure 8 Market Snapshot on the Basis of Solutions (2015 vs 2020)
Figure 9 Market Snapshot on the Basis of Services (20152020)
Figure 10 Market Snapshot of Regions Covered (2015)
Figure 11 Lucrative Growth Prospects in the Mobile CDN Market
Figure 12 Mobile CDN Market: Market Share of Solutions and Verticals
Figure 13 Life Cycle Analysis, By Region (2015): APAC is Expected to Enter the Exponential Growth Phase Soon
Figure 14 Data Security is Expected to Have High Growth Rate During the Forecast Period (20152020)
Figure 15 Evolution of Mobile CDN
Figure 16 Mobile CDN Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Market: Value Chain Analysis
Figure 18 Market: Ecosystem
Figure 19 Strategic Benchmarking: Mobile CDN Market
Figure 20 Video CDN has the Highest Market Size and the Trend is Expected to Continue
Figure 21 Solution Segment has the Highest Market Size and the Trend is Expected to Continue During the Forecast Period
Figure 22 Support and Maintenance Service has the Highest Market Size and the Trend is Expected to Continue During the Forecast Period
Figure 23 SMBS Segment is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 24 Media and Entertainment Vertical has the Highest Market Size and the Trend is Expected to Continue During the Forecast Period
Figure 25 APAC is Expected to Have the Highest Growth Rate From 2015 to 2020
Figure 26 Geographic Snapshot (2015): Rapid Growth Markets are Emerging as New Spots
Figure 27 North America Snapshot: Early Adoption of Smart Technologies to Drive Higher Adoption in the Market
Figure 28 Asia-Pacific Market Snapshot: Increase in Population and Smart Devices Driving the Growth in This Region
Figure 29 Companies Adopted Mergers and Acquisition as the Key Growth Strategy Over the Last 3 Years
Figure 30 Area-Chart Showing Historical CAGR of Top Players
Figure 31 Product Portfolio Comparison
Figure 32 Market Evaluation Framework
Figure 33 Battle for Market Share: New Product Launch and Product Enhancement Was the Key Strategy in the Mobile CDN Market
Figure 34 Geographic Revenue Mix of Top Market Players
Figure 35 Company Snapshot: Akamai Technologies
Figure 36 Company Snapshot: AT&T
Figure 37 Company Snapshot: Ericsson
Figure 38 Company Snapshot: Internap Corporation
Figure 39 Company Snapshot: Level 3 Communications
Figure 40 Company Snapshot: Chinacache
Figure 41 Company Snapshot: Limelight Networks

Mobile Content Delivery Network (CDN) has changed the way the content providers deliver the content and the way users experience the content on the smart devices such as Android-based smartphones, Windows-based smartphones, iPods, iPads, iPhones, laptops, tablets, phablets, smart watches, and others. The average mobile page has 46 different components, further providing the mobile CDN solution and service providers huge opportunities to make changes and reduce latency. The mobile-optimized CDN enables the providers to reach more number of devices and deliver the content and reduce the expenses and complexities that were incurred while deploying the fixed broadband line in a particular region. The mobile users are expecting the same quality and experience they get on the wired devices such as pdf files, video streaming, online gaming, applications, e-commerce, images, and others.

Mobile CDN solutions have many benefits such as reliable delivery of content to the customers anytime, anywhere, and at any device; reduction of buffer and load times to improve the end user experience; control access and referral privileges to ensure the content is received by the right audience; and certainty that traffic is managed during peak times.

Mobile CDN can be deployed to optimize bandwidth, to provide greater resilience, and to help scale up front-end applications. It can be used to reduce the volume of traffic that has to transit the Internet and to localize traffic with ISP networks. Major drivers of mobile CDN are growing demand for smart devices, increasing adoption of Bring Your Own Device (BYOD) across industry verticals, and proliferation of rich media content. Mobile CDN market faces challenges such as delivering Quality of Service (QoS) and increasing pricing pressure. Major factors that are restraining the growth of the market are constant monetization of mobile sites and unreliable connectivity and latency issues. Mobile CDN vendors see emergent opportunities for the higher adoption of mobile CDN due to the factors such as growing video content over the Internet and increasing need to deliver fast mobile web access.

Mobile CDN solutions are used widely by major industry verticals globally, such as advertising, education, gaming, government, healthcare, media and entertainment, retail and wholesale, and others. Globally, mobile CDN adoption is increasing due to the growing demand of smart devices in APAC and Latin American regions.

Major vendors that offer mobile CDN solutions and services globally are Akamai Technologies (U.S.), AT&T (U.S.), Level 3 Communications (U.S.), Ericsson (Sweden), Internap Corporation (U.S.), and others. These vendors offer different type of mobile CDN solutions such as network acceleration; traffic management; reporting, analysis, and monitoring; transcoding and digital rights management; and data security. They also offer various services such as professional services and support and maintenance services.

Mobile CDN Market

The table given above highlights the global mobile CDN market size from 2015 to 2020. The market is expected to grow from USD 2.11 Billion in 2015 to USD 13.40 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 44.7%. The global market is further segmented on the basis of type, solution and service, organization size, vertical, and region.

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