HOME Top Market Reports Near Field Communication (NFC) Market: Global Forecast & Analysis (2011 - 2016) - Products (NFC Chip, Micro SD Card, Integrated SIM, Reader & Middleware), Applications (Mobile Payment, Ticketing, Booking, Data Sharing, Access Control, Non-Payment, Infotainment, Advertisement)

Near Field Communication (NFC) Market: Global Forecast & Analysis (2011 - 2016) - Products (NFC Chip, Micro SD Card, Integrated SIM, Reader & Middleware), Applications (Mobile Payment, Ticketing, Booking, Data Sharing, Access Control, Non-Payment, Infotainment, Advertisement)

By: marketsandmarkets.com
Publishing Date: June 2013
Report Code: SE 1731

 

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Near Field Communication technology has been around since the last few years but hit the market just in 2010. Till 2009, this technology was undergoing pilot testing phase. There is a lot of research being carried out in this field and several prototypes were made for various products and applications. The applications include mobile payment, access control, ticketing, data sharing, and advertisements. The numbers of products commercially available as of today are limited, but the market will witness an immense growth in the products and applications for NFC technology in the years to come.

The research report deals with the current trends in the Near Field products and applications market as well as the expected trends with respect to the same. The life cycle of the NFC market is discussed with its future trends. The report is segmented on the basis of products, applications, technology, and geography.

In 2011, only 5% of the total mobile phones were NFC-enabled; it is estimated that in the next five years, i.e. by 2016, this number will rise to approximately 46%. This hints towards rapid adoption of technology and the increasing application of technology in mobiles. As more number of products is made available, the market will see the growth in verticals such as retail, ticketing, and smart advertisement application.

The NFC market is almost evenly distributed amongst North America, Europe, and APAC. North America and Europe are the major contributors to the NFC chips market with combined share of more than 60%. APAC is fast catching up and had almost one fourth of the share of the total chips market in 2011. APAC is the fastest growing region. This high growth of the market in APAC is attributed to the countries such as Japan, China, and South Korea. These countries were amongst the early adopters of technology. Currently, the Near Field application market constitutes a smaller group of players. As the market for these applications will grow, it is expected that more number of industry players will increase their involvement.

The growth of the applications market is expected to be exponential with the revenue growth from $7,686 million in 2011 to $34,515 million by 2016, at an estimated CAGR of 35% from 2011 to 2016. The most attractive of all the segments is the mobile payments segment; followed by the ticketing and access control. The major players that provide chips and controllers for the Near Field Communication products are NXP Semiconductors (U.S.), Broadcom (U.S.), and Renesas (Japan).

Scope of the report

This “Near Field Communication” market research report categorizes the global market on the basis of them being used in different products, applications, and the technology being used to view the augmented image, geographical analysis, forecasting revenue, and analyzing trends in the market.

On the basis of products
The product market is segmented into five broad categories; namely: chips, tags, readers, SIM/UICC cards, and micro SD cards.

On the basis of applications
The application market is segmented into six major parts. These applications are mobile payments, ticketing, booking, data sharing, service, and access control. These major applications are further divided in to sub-segments. The market trend for these applications is discussed.

On the basis of geography

  • North America
  • Europe
  • Asia-Pacific
  • ROW

Each section will provide market data, market drivers, trends and opportunities, key players, and competitive outlook. It will also provide market tables for covering the sub-segments and micro-markets. In addition, the report provides more than 30 company profiles covering the sub-segments such as overview, products & services, financials, and developments.

TABLE OF CONTENTS

1 INTRODUCTION 
  1.1 KEY TAKE-AWAYS 
  1.2 REPORT DESCRIPTION 
  1.3 MARKETS COVERED 
  1.4 STAKEHOLDERS 
  1.5 RESEARCH METHODOLOGY 
      1.5.1 MARKET SIZE 
      1.5.2 KEY DATA POINTS FROM SECONDARY SOURCES 
      1.5.3 KEY DATA POINTS FROM PRIMARY SOURCES 
      1.5.4 ASSUMPTIONS MADE 
      1.5.5 LIST OF COMPANIES COVERED DURING THE REPORT 
 
2 EXECUTIVE SUMMARY 
 
3 MARKET OVERVIEW 
  3.1 EVOLUTION OF NFC SYSTEM 
  3.2 SEGMENTATION OF NFC MARKET 
  3.3 INDUSTRY LIFECYCLE 
  3.4 PRICE TRENDS 
      3.4.1 NFC CHIPS 
  3.5 MARKET SHARE ANALYSIS 
  3.6 PORTER’S FIVE FORCES ANALYSIS FOR NFC INDUSTRY 
      3.6.1 ENTRY BARRIERS 
      3.6.2 THREAT FROM SUBSTITUTES 
      3.6.3 RIVALS 
      3.6.4 BUYER'S POWER 
      3.6.5 SUPPLIERS’ POWER 
  3.7 MARKET DYNAMICS 
      3.7.1 DRIVERS 
            3.7.1.1 Best user experience amongst contactless card technologies 
            3.7.1.2 Increase in NFC-enabled mobile phones 
            3.7.1.3 Silicon is getting smaller, cheaper, and power efficient (ultimate cost-effective product) 
      3.7.2 RESTRAINTS 
            3.7.2.1 Disagreement amongst players in value chain 
            3.7.2.2 Proprietary standards 
      3.7.3 OPPORTUNITIES 
            3.7.3.1 Retail applications 
            3.7.3.2 Increased connectivity amongst devices 
  3.8 BURNING ISSUE 
      3.8.1 NOT AN END–TO-END TECHNOLOGY FOR MOBILE PAYMENT 
  3.9 WINNING IMPERATIVES 
      3.9.1 STRATEGIC ALLIANCE ACROSS VALUE CHAIN 
  3.10 VALUE CHAIN 
      3.10.1 NFC EQUIPMENT 
      3.10.2 MOBILE PHONE (SMARTPHONE) 
      3.10.3 TELECOM OPERATOR 
      3.10.4 MOBILE PAYMENT GATEWAY/TRUSTED SERVICE MANAGERS 
      3.10.5 BANK/CREDIT CARD (COMPANY) 
 
4 TECHNOLOGY OVERVIEW 
  4.1 INTRODUCTION 
  4.2 NFC STANDARDS 
 
5 PRODUCTS MARKET 
  5.1 OVERVIEW 
  5.2 NFC CHIPS 
  5.3 NFC TAGS 
  5.4 NFC READERS 
  5.5 NFC MICRO SD CARDS 
  5.6 NFC SIM/UICC CARDS 
 
6 APPLICATIONS MARKET 
  6.1 INTRODUCTION 
  6.2 PAYMENT (TRANSACTION) 
      6.2.1 MOBILE COMMERCE/BANKING (SHOPPING THROUGH DEBIT/CREDIT CARD) 
      6.2.2 POINT OF SALE 
      6.2.3 MARKET DYNAMICS 
            6.2.3.1 Drivers 
                    6.2.3.1.1 Running a more efficient business 
                    6.2.3.1.2 Securing the business 
            6.2.3.2 Restraints 
                    6.2.3.2.1 Lack of Point of Sales (POS) infrastructure 
            6.2.3.3 Opportunity 
                    6.2.3.3.1 Growth in retail 
      6.2.4 PEER-TO-PEER 
      6.2.5 MARKET DRIVERS 
            6.2.5.1 Drivers 
                    6.2.5.1.1 Time saving 
                    6.2.5.1.2 Acceptance by consumer 
            6.2.5.2 Restraints 
                    6.2.5.2.1 New system installations required (infrastructure) 
            6.2.5.3 Opportunities 
                    6.2.5.3.1 Penetration in PC/laptop market 
  6.3 TICKETING 
      6.3.1 RAIL, METRO & BUS TICKETS 
      6.3.2 AIRLINE TICKETS & BOARDING PASSES 
            6.3.2.1 Passenger check-in 
            6.3.2.2 Baggage check-in 
      6.3.3 MARKET DRIVERS 
            6.3.3.1 Drivers 
                    6.3.3.1.1 Paperless operations 
                    6.3.3.1.2 Reliability 
            6.3.3.2 Restraints 
                    6.3.3.2.1 Uncertain utilization factor 
            6.3.3.3 Opportunities 
                    6.3.3.3.1 Increase in air-traffic & usage of e-ticket 
 6.4 BOOKING 
      6.4.1 TAXI 
      6.4.2 HOTEL 
      6.4.3 ENTERTAINMENT & EVENTS 
      6.4.4 MARKET DYNAMICS 
            6.4.4.1 Drivers 
                    6.4.4.1.1 Replacement market 
            6.4.4.2 Restraints 
                    6.4.4.2.1 Security 
            6.4.4.3 Opportunities 
                    6.4.4.3.1 Healthcare 
  6.5 DATA SHARING 
      6.5.1 SOCIAL NETWORKING 
      6.5.2 DOWNLOAD/SHARING (MUSIC, GAMES, APPLICATIONS ETC) 
      6.5.3 MARKET DRIVERS 
            6.5.3.1 Drivers 
                    6.5.3.1.1 Large population engaged in social networking 
                    6.5.3.1.2 Selective branding 
            6.5.3.2 Restraints 
                    6.5.3.2.1 Limited storage space on NFC tag 
  6.6 SERVICE 
      6.6.1 IDENTIFICATION 
      6.6.2 LOYALTY – MEMBERSHIPS 
      6.6.3 SMART ADVERTISEMENT 
      6.6.4 MARKET DRIVERS 
            6.6.4.1 Drivers 
                    6.6.4.1.1 Impulsive buying 
            6.6.4.2 Restraints 
                    6.6.4.2.1 Tampering of smart posters 
  6.7 ACCESS CONTROL 
      6.7.1 PHYSICAL ACCESS (DOOR LONG IN) 
      6.7.2 TIME & ATTENDANCE 
      6.7.3 MARKET DRIVERS 
            6.7.3.1 Drivers 
                    6.7.3.1.1 Keyless access 
  6.8 NFC TAGS APPLICATION 
      6.8.1 NON PAYMENT 
      6.8.2 INFOTAINMENT 
      6.8.3 SMART ADVERTISEMENT 
      6.8.4 CHECK-IN (ACCESS CONTROL/PHYSICAL ACCESS) 
      6.8.5 MARKET DRIVERS 
            6.8.5.1 Drivers 
                    6.8.5.1.1 User-friendly 
                    6.8.5.1.2 Improves communication 
                    6.8.5.1.3 Improves customer service 
            6.8.5.2 Restraints 
                    6.8.5.2.1 Smart poster tag susceptible to tampering 
                    6.8.5.2.2 Exposure to malicious threats 
            6.8.5.3 Opportunities 
                    6.8.5.3.1 Air baggage handling 
 
7 GEOGRAPHIC ANALYSIS 
  7.1 INTRODUCTION 
  7.2 NORTH AMERICA 
  7.3 EUROPE 
  7.4 ASIA-PACIFIC 
  7.5 REST OF THE WORLD 
 
8 COMPETITIVE LANDSCAPE 
  8.1 MERGERS & ACQUISITIONS 
  8.2 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS/ CONTRACTS 
  8.3 NEW PRODUCTS 
  8.4 OTHERS 
 
9 COMPANY PROFILES 
  9.1 AMERICAN EXPRESS COMPANY 
      9.1.1 OVERVIEW 
      9.1.2 PRODUCTS & SERVICES 
      9.1.3 FINANCIALS 
      9.1.4 STRATEGY 
      9.1.5 DEVELOPMENTS 
  9.2 AT&T INC. 
      9.2.1 OVERVIEW 
      9.2.2 PRODUCTS & SERVICES 
      9.2.3 FINANCIALS 
      9.2.4 STRATEGY 
      9.2.5 DEVELOPMENTS 
  9.3 BARCLAYS 
      9.3.1 OVERVIEW 
      9.3.2 PRODUCTS & SERVICES 
      9.3.3 FINANCIALS 
      9.3.4 STRATEGY 
      9.3.5 DEVELOPMENTS 
  9.4 BROADCOM CORP 
      9.4.1 OVERVIEW 
      9.4.2 PRODUCTS & SERVICES 
      9.4.3 FINANCIALS 
      9.4.4 STRATEGY 
      9.4.5 DEVELOPMENTS 
  9.5 DEVICEFIDELITY, INC 
      9.5.1 OVERVIEW 
      9.5.2 PRODUCTS & SERVICES 
      9.5.3 FINANCIALS 
      9.5.4 STRATEGY 
      9.5.5 DEVELOPMENTS 
  9.6 GEMALTO NV 
      9.6.1 OVERVIEW 
      9.6.2 PRODUCTS & SERVICES 
      9.6.3 FINANCIALS 
      9.6.4 STRATEGY 
      9.6.5 DEVELOPMENTS 
  9.7 GOOGLE, INC. 
      9.7.1 OVERVIEW 
      9.7.2 PRODUCTS & SERVICES 
      9.7.3 FINANCIALS 
      9.7.4 STRATEGY 
      9.7.5 DEVELOPMENTS 
  9.8 IDENTIVE GROUP, INC. 
      9.8.1 OVERVIEW 
      9.8.2 PRODUCTS & SERVICES 
      9.8.3 FINANCIALS 
      9.8.4 STRATEGY 
      9.8.5 DEVELOPMENTS 
  9.9 INFINEON TECHNOLOGIES AG 
      9.9.1 OVERVIEW 
      9.9.2 PRODUCTS & SERVICES 
      9.9.3 FINANCIALS 
      9.9.4 STRATEGY 
      9.9.5 DEVELOPMENTS 
  9.10 INGENICO SA 
      9.10.1 OVERVIEW 
      9.10.2 PRODUCTS & SERVICES 
      9.10.3 FINANCIALS 
      9.10.4 STRATEGY 
      9.10.5 DEVELOPMENTS 
  9.11 INSIDE SECURE 
      9.11.1 OVERVIEW 
      9.11.2 PRODUCTS & SERVICES 
      9.11.3 FINANCIALS 
      9.11.4 STRATEGY 
      9.11.5 DEVELOPMENTS 
  9.12 MASTERCARD INC. 
      9.12.1 OVERVIEW 
      9.12.2 PRODUCTS & SERVICES 
      9.12.3 FINANCIALS 
      9.12.4 STRATEGY 
      9.12.5 DEVELOPMENTS 
  9.13 NOKIA OYJ 
      9.13.1 OVERVIEW 
      9.13.2 PRODUCTS & SERVICES 
      9.13.3 FINANCIALS 
      9.13.4 STRATEGY 
      9.13.5 DEVELOPMENTS 
  9.14 NTT DOCOMO, INC. 
      9.14.1 OVERVIEW 
      9.14.2 PRODUCTS & SERVICES 
      9.14.3 FINANCIALS 
      9.14.4 STRATEGY 
      9.14.5 DEVELOPMENTS 
  9.15 NXP SEMICONDUCTORS 
      9.15.1 OVERVIEW 
      9.15.2 PRODUCTS & SERVICES 
      9.15.3 FINANCIALS 
      9.15.4 STRATEGY 
      9.15.5 DEVELOPMENTS 
  9.16 PAYPAL LTD. 
      9.16.1 OVERVIEW 
      9.16.2 PRODUCTS & SERVICES 
      9.16.3 FINANCIALS 
      9.16.4 DEVELOPMENTS 
  9.17 PROXAMA LTD 
      9.17.1 OVERVIEW 
      9.17.2 PRODUCTS & SERVICES 
      9.17.3 FINANCIALS 
      9.17.4 STRATEGY 
      9.17.5 DEVELOPMENTS 
  9.18 RENESAS ELECTRONICS CORP. 
      9.18.1 OVERVIEW 
      9.18.2 PRODUCTS & SERVICES 
      9.18.3 FINANCIALS 
      9.18.4 STRATEGY 
      9.18.5 DEVELOPMENTS 
  9.19 RESEARCH IN MOTION LTD. 
      9.19.1 OVERVIEW 
      9.19.2 PRODUCTS & SERVICES 
      9.19.3 FINANCIALS 
      9.19.4 STRATEGY 
      9.19.5 DEVELOPMENTS 
  9.20 SAMSUNG ELECTRONICS CO., LTD. 
      9.20.1 OVERVIEW 
      9.20.2 PRODUCTS & SERVICES 
      9.20.3 FINANCIALS 
      9.20.4 STRATEGY 
      9.20.5 DEVELOPMENTS 
  9.21 SANDISK CORP. 
      9.21.1 OVERVIEW 
      9.21.2 PRODUCTS & SERVICES 
      9.21.3 FINANCIALS 
      9.21.4 STRATEGY 
      9.21.5 DEVELOPMENTS 
  9.22 SONY CORP. 
      9.22.1 OVERVIEW 
      9.22.2 FINANCIALS 
      9.22.3 STRATEGY 
      9.22.4 DEVELOPMENTS 
  9.23 ST MICROELECTRONICS N.V 
      9.23.1 OVERVIEW 
      9.23.2 PRODUCTS & SERVICES 
      9.23.3 FINANCIALS 
      9.23.4 STRATEGY 
      9.23.5 DEVELOPMENTS 
  9.24 TEXAS INSTRUMENTS 
      9.24.1 OVERVIEW 
      9.24.2 PRODUCTS & SERVICES 
      9.24.3 FINANCIALS 
      9.24.4 STRATEGY 
      9.24.5 DEVELOPMENTS 
  9.25 TOSHIBA CORPORATION 
      9.25.1 OVERVIEW 
      9.25.2 PRODUCTS & SERVICES 
      9.25.3 FINANCIALS 
      9.25.4 STRATEGY 
      9.25.5 DEVELOPMENTS 
  9.26 TYFONE INC. 
      9.26.1 OVERVIEW 
      9.26.2 PRODUCTS & SERVICES 
      9.26.3 FINANCALS 
      9.26.4 STRATEGY 
      9.26.5 DEVELOPMENTS 
  9.27 VERIFONE SYSTEMS, INC. 
      9.27.1 OVERVIEW 
      9.27.2 PRODUCTS & SERVICES 
      9.27.3 FINANCIALS 
      9.27.4 STRATEGY 
      9.27.5 DEVELOPMENTS 
  9.28 VERIZON COMMUNICATIONS, INC. 
      9.28.1 OVERVIEW 
      9.28.2 PRODUCTS & SERVICES 
      9.28.3 FINANCIALS 
      9.28.4 STRATEGY 
      9.28.5 DEVELOPMENT 
  9.29 VISA INC. 
      9.29.1 OVERVIEW 
      9.29.2 PRODUCTS & SERVICES 
      9.29.3 FINANCIALS 
      9.29.4 STRATEGY 
      9.29.5 DEVELOPMENTS 
  9.30 VIVOTECH, INC. 
      9.30.1 OVERVIEW 
      9.30.2 PRODUCTS & SERVICES 
      9.30.3 FINANCIALS 
      9.30.4 STRATEGY 
      9.30.5 DEVELOPMENTS 
  9.31 WATCHDATA TECHNOLOGIES PTE LTD. 
      9.31.1 OVERVIEW 
      9.31.2 PRODUCTS & SERVICES 
      9.31.3 FINANCIALS 
      9.31.4 STRATEGY 
      9.31.5 DEVELOPMENTS  
  
 
LIST OF TABLES 
 
TABLE 1 GLOBAL NFC MARKET REVENUE, BY APPLICATIONS, 2011 – 2016 ($MILLION) 
TABLE 2 GLOBAL NFC MARKET, BY APPLICATIONS, 2011 – 2016 (MILLION UNITS) 
TABLE 3 REVENUE ($MILLION) & MARKET SHARE OF NFC READER MANUFACTURERS, 2010 
TABLE 4 WIRELESS COMMUNICATION TECHNOLOGY COMPARISON TABLE 
TABLE 5 WIRELESS COMMUNICATION OPERATIONAL COMPARISON TABLE 
TABLE 6 COMPARISON OF VARIOUS NFC STANDARDS 
TABLE 7 GLOBAL NFC CHIP MARKET REVENUE, BY PRODUCT TYPES, 2010 – 2016 ($MILLION) 
TABLE 8 GLOBAL NFC CHIP SHIPMENTS, BY PRODUCT TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 9 NFC CHIPS MARKET REVENUE BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 10 NFC CHIPS SHIPMENTS, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 11 GLOBAL NFC TAGS MARKET REVENUE, BY APPLICATIONS, 2010 – 2016 ($MILLION) 
TABLE 12 GLOBAL NFC TAGS SHIPMENTS, BY APPLICATIONS, 2010 – 2016 (MILLION UNITS) 
TABLE 13 NFC TAGS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 14 NFC TAGS SHIPMENTS, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 15 NFC READERS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 16 NFC READERS SHIPMENTS, BY GEOGRAPHY, 2010 – 2016 (THOUSAND UNITS) 
TABLE 17 NFC SD MICRO CARDS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 18 NFC SD CARDS SHIPMENT, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 19 NFC SIM CARDS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 20 NFC SIM CARD SHIPMENTS, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 21 NFC MOBILE PAYMENT MARKET REVENUE, BY GEOGRAPHY, 2011 – 2016 ($MILLION) 
TABLE 22 GLOBAL NFC MOBILE PAYMENT MARKET REVENUE, BY APPLICATIONS 2011-2016 ($MILLION) 
TABLE 23 NFC MARKET REVENUE, BY GEOGRAPHY, 2011 – 2016 ($MILLION) 
TABLE 24 NFC MARKET FOR TICKETING FOR MOBILE APPLICATION, BY GEOGRAPHY, 2011 – 2016 ($MILLION) 
TABLE 25 NFC MARKET BY MOBILE PAYMENT APPLICATION OF BOOKING, BY GEOGRAPHY, 2011 – 2016 ($MILLION) 
TABLE 26 NFC SERVICE APPLICATIONS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 27 NFC ACCESS CONTROL APPLICATIONS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 28 GLOBAL NFC TAG MARKET REVENUE, BY APPLICATIONS, 2010 – 2016 ($MILLION) 
TABLE 29 GLOBAL NFC TAG MARKET SHIPMENTS, BY APPLICATIONS, 2010 – 2016 (MILLION) 
TABLE 30 NON PAYMENT NFC TAG MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 31 GLOBAL NFC TAG MARKET SHIPMENTS, BY APPLICATIONS, 2010 – 2016 (MILLION UNITS ) 
TABLE 32 NFC TAG MARKET REVENUE, OF INFOTAINMENT, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 33 GLOBAL NFC TAG MARKET OF INFOTAINMENT, BY APPLICATIONS, 2010 – 2016 (MILLION UNITS)
TABLE 34 SMART POSTER NFC TAG MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 35 NFC TAG MARKET BY SHIPMENT, OF SMART POSTER (ADVERTISEMENT), BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 36 NFC TAG MARKET REVENUE, OF CHECK–IN, BY GEOGRAPHY, 2010 – 2016 ($MILLION) 
TABLE 37 NFC TAG MARKET BY SHIPMENT, OF CHECK-IN, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 38 NFC MARKET, BY GEOGRAPHY, 2011 – 2016 ($MILLION) 
TABLE 39 NORTH AMERICA: NFC MARKET REVENUE, BY PRODUCTS, 2010 – 2016 ($MILLION) 
TABLE 40 NORTH AMERICA: NFC TAG MARKET REVENUE, BY PRODUCTS, 2010 – 2016 (MILLION UNITS) 
TABLE 41 EUROPE: NFC MARKET REVENUE, BY PRODUCTS, 2010 – 2016 ($MILLION) 
TABLE 42 EUROPE: NFC TAG MARKET REVENUE, BY PRODUCTS, 2010 – 2016 (MILLION UNITS) 
TABLE 43 APAC: NFC TAG MARKET REVENUE, BY PRODUCTS, 2010 – 2016 ($MILLION) 
TABLE 44 APAC: NFC TAG MARKET REVENUE, BY PRODUCTS, 2010 – 2016 (MILLION UNITS) 
TABLE 45 MERGERS & ACQUISITIONS 
TABLE 46 COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT VENTURE 
TABLE 47 NEW PRODUCTS 
TABLE 48 OTHERS 
TABLE 49 AMEX: MARKET REVENUE, BY BUSINESS SEGMENTS, 2009 – 2010 ($MILLION) 
TABLE 50 BARCLAYS: MARKET REVENUE, 2009 – 2010 ($MILLION) 
TABLE 51 MASTERCARD: TOTAL REVENUE, 2009 – 2010 ($MILLION) 
TABLE 52 TOSHIBA: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 – 2011 ($MILLION) 
TABLE 53 VISA: MARKET REVENUE, 2010 – 2011 ($MILLION) 
 
  
LIST OF FIGURES 
 
FIGURE 1 COMPANIES COVERED DURING THE REPORT 
FIGURE 2 Y-O-Y GROWTH OF NFC MARKET REVENUE, 2011 – 2016 
FIGURE 3 EVOLUTION OF NFC TECHNOLOGY 
FIGURE 4 MAJOR SEGMENTATION OF NFC 
FIGURE 5 SEGMENTATION OF NFC, BY PRODUCTS 
FIGURE 6 SEGMENTATION OF NFC, BY APPLICATIONS 
FIGURE 7 NFC INDUSTRY LIFECYCLE 
FIGURE 8 PRICE TREND FOR NFC PRODUCTS, 2010 – 2016 
FIGURE 9 FUTURE PRICE TREND OF NFC CHIP 
FIGURE 10 PRICES OF VARIOUS NFC CHIPS 
FIGURE 11 PRICES OF VARIOUS NFC READERS 
FIGURE 12 PRICES OF VARIOUS NFC READERS 
FIGURE 13 MARKET SHARE OF KEY PLAYERS OF NFC CHIP MARKET, 2010 
FIGURE 14 MARKET SHARE OF KEY PLAYERS OF NFC READER MARKET, 2010 
FIGURE 15 PORTER’S FIVE FORCES MODEL 
FIGURE 16 IMPACT ANALYSIS 
FIGURE 17 IMPACT ANALYSIS 
FIGURE 18 NFC STANDARDS RELATIONSHIP MATRIX 
FIGURE 19 NFC MOBILE PAYMENT SYSTEM 
FIGURE 20 NFC DATA TRANSFER SYSTEM 
FIGURE 21 INSIDE SECURE, INTEL, & MASTERCARD ALLIANCE 
FIGURE 22 STAKEHOLDER’S STRUCTURE, ISIS MOBILE WALLET 
FIGURE 23 VALUE CHAIN OF NFC 
FIGURE 24 COMPARISON OF COVERAGE AREA FOR DIFFERENT WIRELESS COMMUNICATION TECHNOLOGIES 
FIGURE 25 WIRELESS TECHNOLOGY MATRIX 
FIGURE 26 COMPARISON OF VARIOUS CONTACTLESS PAYMENT METHODS 
FIGURE 27 Y-O-Y GROWTH OF NFC CHIP MARKET REVENUE, 2011 – 2016 
FIGURE 28 NFC TAG COMMUNICATION BLOCK DIAGRAM 
FIGURE 29 Y-O-Y GROWTH OF NFC TAGS MARKET REVENUE, 2011 – 2016 
FIGURE 30 MARKET POTENTIAL MATRIX, TAG APPLICATIONS VS. GEOGRAPHY, 2011 
FIGURE 31 MARKET POTENTIAL MATRIX, TAG APPLICATIONS VS. GEOGRAPHY, 2016 
FIGURE 32 Y-O-Y GROWTH OF NFC READER MARKET REVENUE, 2011 – 2016 
FIGURE 33 NFC ENABLED SD CARD BLOCK DIAGRAM 
FIGURE 34 EXPECTED NFC SD CARDS LIFECYCLE 
FIGURE 35 Y-O-Y GROWTH OF NFC MICRO SD CARDS MARKET REVENUE, 2011 – 2016 
FIGURE 36 Y-O-Y GROWTH OF NFC SIM CARD MARKET REVENUE, 2011 – 2016 
FIGURE 37 MOBILE PAYMENT PROCESS THROUGH NFC 
FIGURE 38 OPERATING SYSTEM OF POINT OF SALE 
FIGURE 39 PEER-TO-PEER PAYMENT SYSTEM 
FIGURE 40 WORLDWIDE CUSTOMER ACCEPTANCE OF MOBILE PAYMENTS IN DEVELOPING MARKETS 
FIGURE 41 NFC TICKETING APPLICATIONS 
FIGURE 42 TRAIN TICKET BOOKING PROCEDURE THROUGH NFC 
FIGURE 43 AIRLINE TICKET BOOKING THROUGH NFC 
FIGURE 44 INCREASE IN PASSENGERS OF AIRLINES 
FIGURE 45 PROCESS FLOW DIAGRAM FOR ACCESSING WEBPAGE USING NFC 
FIGURE 46 DATA SHARING APPLICATION OF NFC 
FIGURE 47 CUSTOMER-PROMOTER INTERACTION USING SMART POSTERS 
FIGURE 48 NFC APPLICATIONS 
FIGURE 49 OPERATION OF NFC SMART POSTERS 
FIGURE 50 YEAR WISE REVENUE OF GEMALTO NV 
FIGURE 51 YEAR WISE REVENUE OF IDENTIVE GROUP, INC 
FIGURE 52 BREAK UP OF REVENUE OF IDENTIVE GROUP, 2010 
FIGURE 53 YEAR WISE REVENUE OF INGENICO 
FIGURE 54 YEAR WISE REVENUE OF NOKIA 
FIGURE 55 BREAK UP OF SEGMENTAL REVENUES OF NOKIA, 2010 
FIGURE 56 FINANCIAL ANALYSIS OF NXP SEMICONDUCTORS 
FIGURE 57 PRODUCTS & SERVICES OF RENESAS 
FIGURE 58 GLOBAL PERCENT SHARE OF RENESAS’S MCU BUSINESS 
FIGURE 59 PERCENT SPLIT OF REVENUE GENERATED FROM RENESAS’S BUSINESS UNITS, 2010 
FIGURE 60 YEAR WISE REVENUE OF RESEARCH IN MOTION 
FIGURE 61 SONY’S BUSINESS SEGMENT WISE BREAK UP, 2011 
FIGURE 62 YEAR WISE REVENUE OF ST MICROELECTRONICS 
FIGURE 63 SEGMENTAL REVENUE OF ST MICROELECTRONICS 
FIGURE 64 YEAR WISE REVENUE OF TEXAS INSTRUMENTS

Near Field Communication technology is an extended version of RFID technology. It is a short range, lower frequency technology primarily designed to carry out basic communication amongst devices. It operates at the frequency of 13.56 MHz and accessible from a maximum distance of about 10 cm. At present, standards are being established; but in 2011, there were no fixed standards for the products. This variation in standards is the major point of concern for Near Field market.

The Near Field Communication applications include mobile payments, ticketing, booking, data sharing, service, and access control. Of all the applications, the most promising application one is mobile payment. Mobile payment application of the technology is expected to witness an exponential rise due to the best user’s experience offered. Growing number of NFC-enabled phones is contributing to the cause. Almost all the applications of the technology can be availed using these mobile phones.

The Near Field Communication market is segmented on the basis of products, geography, and applications. The market, on the basis of products, is segmented into five different types that contribute to the market. They are: chips, tags, readers, SIM/UICC cards, and micro SD cards. The application market is segmented into six major applications as mentioned above. These applications are further divided into sub segments. Apart from mobile payments, ticketing and smart posters are the applications showing high potential.

The major companies that design and develop the NFC products and applications are spread across various verticals. Chips are supplied by NXP Semiconductors (U.S.), Broadcom (U.S.), and Renesas (Japan). Products such as tags, readers, micro SD cards, and solutions are supplied by Gemalto (France), Identive Group (U.S.), Sony (Japan), and VeriFone (U.S.).

Near Field Communication Market, NFC Market
Source: MarketsandMarkets Analysis

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