HOME Top Market Reports Oral Care/Oral Hygiene Market by Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening, Breath Freshener, Fixative), Distribution Channel (Consumer Store, Drug Store, Online) - Global Forecast to 2022

Oral Care/Oral Hygiene Market by Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening, Breath Freshener, Fixative), Distribution Channel (Consumer Store, Drug Store, Online) - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: June 2017
Report Code: MD 5362

 

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The global oral care/oral hygiene market was valued at USD 43.31 Billion in 2017 and is expected to grow at a CAGR of 4.5% during the forecast period (2017–2022) to reach USD 53.97 Billion by 2022. The growing awareness regarding oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products are driving the market growth.

Objectives of the study:

  • To define, describe, and forecast the global oral care market on the basis of product, distribution channel and region
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contributions to the overall market
  • To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
  • To forecast the size of the oral care market with respect to five main regions—North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa
  • To profile the key players in the market and comprehensively analyze their core competencies
  • To track and analyze competitive developments such as research and development activities; joint ventures; alliances; mergers and acquisitions; new product/technology developments; and agreements and partnerships of the leading players in the global oral care market

Research Methodology

Top-down and bottom-up approaches were used to validate the size of the global oral care/oral hygiene market and estimate the size of other dependent submarkets. Various secondary sources such as associations (Including International Federation of Dental Educators and Associations (IFDEA), International Association for Orthodontics (IAO), FDI World Dental Federation, American Dental Association (ADA), American Dental Hygienists Association (ADHA), Council of European Dentists (CED), Indian Dental Association (IDA), and Australian Dental Industry Association (ADIA) ), directories, industry journals, databases, and annual reports of the companies have been used to identify and collect information useful for the study ofthis market. Primary sources such as experts from both supply and demand sides have been interviewed to obtainand validateinformationas well as to assess dynamics of this market. The breakdown of profiles of primaries is shown in the figure below:

Oral Care/Oral Hygiene Market

To know about the assumptions considered for the study, download the pdf brochure

The major players in the global oral care/oral hygiene market are Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.), Unilever plc (U.K.), Glaxosmithkline plc (U.K.), GC Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Lion Corporation (Japan), 3M Company (U.S.), Dr. Fresh LLC. (U.S.), Ivoclar Vivadent AG (Germany), Henkel KgaA (Germany), Jordan AS (Denmark), Panasonic Corporation (Japan), Sunstar Suisse S.A. (Switzerland), Church & Dwight Co., Inc. (U.S.), Dentaid (U.S.), Kao Corporation (Japan), LG Household & Health Care Ltd. (Japan), Dabur India Ltd. (India), Himalaya (India), Patanjali Ayurved Ltd. (India), Supersmile (U.S.) Ranir, LLC. (U.S.), Young Innovations, Inc. (U.S.), and Ultradent Products, Inc. (U.S.)

Target Audience:

  • Dental product manufacturers & distributors
  • Dental R&D institutes
  • Government associations and dental practitioners
  • Market research and consulting firms
  • Venture capitalists and investors

Scope of the Report:

The research report categorizes the oral care/oral hygiene market into the following segments and subsegments:

Oral Care/Oral Hygiene Market, by Product

  • Toothpastes
    • Pastes
    • Gels
    • Powders
    • Polishes
  • Toothbrushes And Accessories
    • Toothbrushes
      • Manual Toothbrushes
      • Electric Toothbrushes
      • Battery-powered Toothbrushes
    • Replacement Toothbrush Heads
  • Mouthwashes/Rinses
    • Non-medicated Mouthwashes
    • Medicated Mouthwashes
  • Dental Accessories/Ancillaries
    • Dental Flosses
    • Breath Fresheners
    • Cosmetic Dental Whitening Products
    • Dental Water Jets
  • Denture Products
    • Fixatives
    • Other Denture Products
  • Dental Prosthesis Cleaning Solutions

Oral Care/Oral Hygiene Market, by Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

Oral Care/Oral Hygiene Market, by Region

  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe (RoE)
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific (RoAPAC)
  • North America
    • U.S.
    • Canada
  • Latin America
  • Middle East & Africa

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of the product portfolios of each company

Geographic Analysis

  • Further breakdown of the Rest of Asia-Pacific oral care market into New Zealand, South Korea, and other Asia-Pacific countries
  • Further breakdown of the Latin American oral care market into Brazil, Mexico, and other Latin American countries
  • Further breakdown of the Rest of Europe oral care market into Belgium, Russia, the Netherlands, and other European countries

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Approach
           2.1.1 Secondary Sources
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Sources
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Market Share Estimation
    2.5 Assumptions for the Study

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 37)
    4.1 Oral Care: Market Snapshot
    4.2 Oral Care Market Size, By Type, 2017 vs 2022
    4.3 Geographic Snapshot: Oral Care Market (2016)
    4.4 Oral Care Market: Geographic Mix
    4.5 Oral Care Market: Developing vs Developed Countries (2017–2022)

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Market Drivers
                    5.2.1.1 Growing Awareness on Oral Hygiene
                    5.2.1.2 Technological Advancements in Oral Care Products
                    5.2.1.3 Rising Incidence of Dental Caries and Other Periodontal Diseases
           5.2.2 Market Restraints
                    5.2.2.1 Competitive Pricing Pressure Faced By Prominent Players
           5.2.3 Market Opportunities
                    5.2.3.1 Untapped Emerging Markets
                    5.2.3.2 Increasing Online Purchase of Oral Care Products
           5.2.4 Market Challenges
                    5.2.4.1 High Dependence on Retail Stores

6 Oral Care/Oral Hygiene Market, By Product (Page No. - 47)
    6.1 Introduction
    6.2 Toothpastes
           6.2.1 Pastes
           6.2.2 Gels
           6.2.3 Powders
           6.2.4 Polishes
    6.3 Toothbrushes and Accessories
           6.3.1 Toothbrushes
                    6.3.1.1 Manual Toothbrushes
                    6.3.1.2 Electric Toothbrushes
                    6.3.1.3 Battery-Powered Toothbrushes
           6.3.2 Replacement Toothbrush Heads
    6.4 Mouthwashes/Rinses
           6.4.1 Non-Medicated Mouthwashes
           6.4.2 Medicated Mouthwashes
    6.5 Dental Accessories/Ancillaries
           6.5.1 Dental Flosses
           6.5.2 Breath Fresheners
           6.5.3 Cosmetic Dental Whitening Products
           6.5.4 Dental Water Jets
    6.6 Denture Products
           6.6.1 Fixatives
           6.6.2 Other Denture Products
    6.7 Dental Prosthesis Cleaning Solutions

7 Oral Care/Oral Hygiene Market, By Distribution Channel (Page No. - 79)
    7.1 Introduction
    7.2 Consumer Stores
    7.3 Retail Pharmacies
    7.4 Online Distribution
    7.5 Dental Dispensaries

8 Oral Care/Oral Hygiene Market, By Region (Page No. - 86)
    8.1 Introduction
    8.2 Europe
           8.2.1 U.K.
           8.2.2 Germany
           8.2.3 France
           8.2.4 Italy
           8.2.5 Spain
           8.2.6 Rest of Europe
    8.3 Asia-Pacific
           8.3.1 China
           8.3.2 Japan
           8.3.3 India
           8.3.4 Australia
           8.3.5 Rest of Asia-Pacific
    8.4 North America
           8.4.1 U.S.
           8.4.2 Canada
    8.5 Latin America
    8.6 Middle East and Africa

9 Competitive Landscape (Page No. - 167)
    9.1 Market Share Analysis
    9.2 Vendor Dive Overview
           9.2.1 Vanguards
           9.2.2 Innovators
           9.2.3 Dynamic Players
           9.2.4 Emerging Players
    9.3 Competitive Benchmarking
           9.3.1 Business Strategies Adopted By Major Players in the Oral Care Market (26 Companies)
           9.3.2 Analysis of Product Portfolio of Major Players in the Oral Care Market (26 Companies)

*Top 26 Companies Analysed for This Study are - Colgate-Palmolive Company (U.S.), the Procter & Gamble Company (U.S.), Unilever PLC (U.K.), Glaxosmithkline PLC (U.K.), GC Corporation (Japan), Koninklike Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Lion Corporation (Japan), 3M Company (U.S.), Dr. Fresh LLC. (U.S.), Ivoclar Vivadent AG (Germany), Henkel KGaA (Germany), Jordan as (Denmark), Panasonic Corporation (Japan), Sunstar Suisse S.A. (Switzerland), Church & Dwight Co., Inc. (U.S.), Dentaid (U.S.), Kao Corporation (Japan), Lg Household & Health Care Ltd. (Japan), Dabur India Ltd. (India), Himalaya (India), Patanjali Ayurved Ltd. (India), Supersmile (U.S.) Ranir, LLC. (U.S.), Young Innovations, Inc. (U.S.), and Ultradent Products, Inc. (U.S.)

10 Company Profiles (Page No. - 173)
(Overview, Products and Services, Financials, Strategy & Development)*
     10.1 Colgate-Palmolive Company
     10.2 The Procter & Gamble Company
     10.3 Glaxosmithkline PLC
     10.4 Unilever PLC
     10.5 Koninklijke Philips N.V.
     10.6 Johnson & Johnson
     10.7 GC Corporation
     10.8 Dr. Fresh, LLC
     10.9 3M Company
     10.10 Lion Corporation
     10.11 Church & Dwight Co., Inc.
     10.12 Sunstar Suisse S.A.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 215)
     11.1 Insights of Industry Experts
     11.2 Discussion Guide
     11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.4 Introducing RT: Real-Time Market Intelligence
     11.5 Available Customizations
     11.6 Related Reports
     11.7 Author Details


List of Tables (218 Tables)

Table 1 Recent Launches of Advanced Toothbrushes
Table 2 Growing Awareness on Oral Hygiene to Drive the Global Oral Care Market During the Forecast Period
Table 3 Competitive Pricing Pressure Faced By Prominent Players May Hinder the Growth of the Oral Care Market
Table 4 Per Capita Consumption of Toothpastes, By Country, 2014
Table 5 Rising Income Levels in Emerging Countries
Table 6 Untapped Emerging Markets Offer Significant Growth Opportunities for Players in the Market
Table 7 High Dependence on Retail Stores: A Major Challenge for Market Players
Table 8 Global Oral Care Market Size, By Product, 2015–2022 (USD Billion)
Table 9 Global Oral Care Market Size, By Country, 2015–2022 (USD Billion)
Table 10 Major Brands of Toothpastes
Table 11 Global Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 12 Global Toothpastes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 13 Global Pastes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 14 Global Gels Market Size, By Country/Region, 2015–2022 (USD Million)
Table 15 Global Powders Market Size, By Country/Region, 2015–2022 (USD Million)
Table 16 Global Polishes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 17 Global Toothbrushes and Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 18 Global Toothbrushes and Accessories Market Size, By Country/Region, 2015–2022 (USD Million)
Table 19 Major Brands of Toothbrushes
Table 20 Global Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 21 Global Toothbrushes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 22 Global Manual Toothbrushes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 23 Global Electric Toothbrushes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 24 Global Battery-Powered Toothbrushes Market Size, By Country/Region, 2015–2022 (USD Million)
Table 25 Global Replacement Toothbrush Heads Market Size, By Country/Region, 2015–2022 (USD Million)
Table 26 Major Brands of Mouthwashes/Rinses
Table 27 Global Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 28 Global Mouthwashes/Rinses Market Size, By Country/Region, 2015–2022 (USD Million)
Table 29 Global Non-Medicated Mouthwashes/Rinses Market Size, By Country/Region, 2015–2022 (USD Million)
Table 30 Global Medicated Mouthwashes/Rinses Market Size, By Country/Region, 2015–2022 (USD Million)
Table 31 Global Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 32 Global Dental Accessories/Ancillaries Market Size, By Country/Region, 2015–2022 (USD Million)
Table 33 Global Dental Flosses Market Size, By Country/Region, 2015–2022 (USD Million)
Table 34 Global Breath Fresheners Market Size, By Country/Region, 2015–2022 (USD Million)
Table 35 Global Cosmetic Dental Whitening Products Market Size, By Country/Region, 2015–2022 (USD Million)
Table 36 Global Dental Water Jets Market Size, By Country/Region, 2015–2022 (USD Million)
Table 37 Global Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 38 Global Denture Products Market Size, By Country/Region, 2015–2022 (USD Million)
Table 39 Global Denture Fixatives Market Size, By Country/Region, 2015–2022 (USD Million)
Table 40 Global Other Denture Products Market Size, By Country/Region, 2015–2022 (USD Million)
Table 41 Global Dental Prosthesis Cleaning Solutions Market Size, By Country/Region, 2015–2022 (USD Million)
Table 42 Global Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Billion)
Table 43 Global Oral Care Market Size for Consumer Stores, 2015–2022 (USD Million)
Table 44 Global Oral Care Market Size for Retail Pharmacies, 2015–2022 (USD Million)
Table 45 Global Oral Care Market Size for Online Distribution, 2015–2022 (USD Million)
Table 46 Global Oral Care Market Size for Dental Dispensaries, 2015–2022 (USD Million)
Table 47 Global Oral Care Market Size, By Region, 2015–2022 (USD Billion)
Table 48 Spending on Oral Healthcare Services in Europe, By Country (Eur Billion)
Table 49 Europe: Oral Care Market Size, By Country, 2015–2022 (USD Million)
Table 50 Europe: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 51 Europe: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 52 Europe: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 53 Europe: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 54 Europe: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 55 Europe: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 56 Europe: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 57 Europe: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 58 Number of Dental Professionals in the U.K.
Table 59 Macroindicators for the Oral Care Market in the U.K.
Table 60 Major Oral Care Brands in the U.K.
Table 61 U.K.: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 62 U.K.: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 63 U.K.: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 64 U.K.: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 65 U.K.: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 66 U.K.: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 67 U.K.: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 68 U.K.: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 69 Macroindicators for the Oral Care Market in Germany
Table 70 Major Oral Care Brands in Germany
Table 71 Number of Dental Professionals in Germany
Table 72 Germany: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 73 Germany: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 74 Germany: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 75 Germany: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 76 Germany: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 77 Germany: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 78 Germany: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 79 Germany: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 80 Number of Dental Practitioners in France
Table 81 Macroindicators for the Oral Care Market in France
Table 82 Major Oral Care Brands in France
Table 83 France: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 84 France: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 85 France: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 86 France: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 87 France: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 88 France: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 89 France: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 90 France: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 91 Number of Dental Professionals in Italy
Table 92 Macroindicators for the Oral Care Market in Italy
Table 93 Major Oral Care Brands in Italy
Table 94 Italy: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 95 Italy: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 96 Italy: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 97 Italy: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 98 Italy: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 99 Italy: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 100 Italy: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 101 Italy: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 102 Number of Dental Professionals in Spain
Table 103 Macroindicators for the Oral Care Market in Spain
Table 104 Major Oral Care Brands in Spain
Table 105 Spain: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 106 Spain: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 107 Spain: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 108 Spain: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 109 Spain: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 110 Spain: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 111 Spain: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 112 Spain: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 113 RoE: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 114 RoE: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 115 RoE: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 116 RoE: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 117 RoE: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 118 RoE: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 119 RoE: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 120 RoE: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 121 Asia-Pacific: Oral Care Market Size, By Country, 2015–2022 (USD Million)
Table 122 Asia-Pacific: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 123 Asia-Pacific: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 124 Asia-Pacific: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 125 Asia-Pacific: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 126 Asia-Pacific: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 127 Asia-Pacific: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 128 Asia-Pacific: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 129 Asia-Pacific: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 130 Per Capita Consumption of Toothpastes, By Country, 2014
Table 131 Import of Oral and Dental Hygiene Products, By Country, 2011–2015 (USD Million)
Table 132 Macroindicators for the Oral Care Market in China
Table 133 China: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 134 China: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 135 China: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 136 China: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 137 China: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 138 China: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 139 China: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 140 China: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 141 Macroindicators for the Oral Care Market in Japan
Table 142 Japan: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 143 Japan: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 144 Japan: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 145 Japan: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 146 Japan: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 147 Japan: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 148 Japan: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 149 Japan: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 150 Macroindicators for the Oral Care Market in India
Table 151 India: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 152 India: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 153 India: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 154 India: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 155 India: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 156 India: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 157 India: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 158 India: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 159 Australia: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 160 Australia: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 161 Australia: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 162 Australia: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 163 Australia: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 164 Australia: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 165 Australia: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 166 Australia: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 167 RoAPAC: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 168 RoAPAC: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 169 RoAPAC: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 170 RoAPAC: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 171 RoAPAC: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 172 RoAPAC: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 173 RoAPAC: Dental Accessories/Ancillaries Market Size, By Type, 2015–2022 (USD Million)
Table 174 RoAPAC: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 175 North America: Oral Care Market Size, By Country, 2015–2022 (USD Million)
Table 176 North America: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 177 North America: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 178 North America: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 179 North America: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 180 North America: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 181 North America: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 182 North America: Dental Accessories/Ancillaries Market Size, Byproduct, 2015–2022 (USD Million)
Table 183 North America: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 184 Growing Number of Dental Practices to Drive the Oral Care Market in the U.S.
Table 185 Macroindicators for the Oral Care Market in the U.S.
Table 186 U.S.: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 187 U.S.: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 188 U.S.: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 189 U.S.: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 190 U.S.: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 191 U.S.: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 192 U.S.: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 193 U.S.: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 194 Macroindicators for the Oral Care Market in Canada
Table 195 Canada: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 196 Canada: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 197 Canada: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 198 Canada: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 199 Canada: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 200 Canada: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 201 Canada: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 202 Canada: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 203 Latin America: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 204 Latin America: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 205 Latin America: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 206 Latin America: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 207 Latin America: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 208 Latin America: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 209 Latin America: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 210 Latin America: Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)
Table 211 Middle East and Africa: Oral Care Market Size, By Product, 2015–2022 (USD Million)
Table 212 Middle East and Africa: Toothpastes Market Size, By Type, 2015–2022 (USD Million)
Table 213 Middle East and Africa: Toothbrushes & Accessories Market Size, By Product, 2015–2022 (USD Million)
Table 214 Middle East and Africa: Toothbrushes Market Size, By Type, 2015–2022 (USD Million)
Table 215 Middle East and Africa: Mouthwashes/Rinses Market Size, By Type, 2015–2022 (USD Million)
Table 216 Middle East and Africa: Denture Products Market Size, By Type, 2015–2022 (USD Million)
Table 217 Middle East and Africa: Dental Accessories/Ancillaries Market Size, By Product, 2015–2022 (USD Million)
Table 218 Middle East and Africa : Oral Care Market Size, By Distribution Channel, 2015–2022 (USD Million)


List of Figures (38 Figures)

Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Bottom-Up Approach
Figure 4 Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Global Oral Care Market Size, By Product, 2017 vs 2022 (USD Billion)
Figure 7 Global Toothbrushes & Accessories Market Size, By Product, 2017 vs 2022 (USD Billion)
Figure 8 Global Toothbrushes Market Size, By Type, 2017 vs 2022 (USD Billion)
Figure 9 Global Dental Accessories Market Size, By Product, 2017 vs 2022 (USD Billion)
Figure 10 Global Oral Care Market Size, By Distribution Channel, 2017 vs 2022 (USD Billion)
Figure 11 Geographic Snapshot: Global Oral Care Market
Figure 12 Product Launches—Major Growth Strategy Adopted By Top Players
Figure 13 Untapped Emerging Markets Provide Growth Opportunities for the Oral Care Market
Figure 14 Toothpastes Segment to Dominate the Oral Care Market During the Forecast Period
Figure 15 U.S. Dominated the Oral Care Market in 2016
Figure 16 Asia-Pacific to Register the Highest Growth Rate During the Forecast Period
Figure 17 Developing Countries to Register Higher Growth in the Forecast Period
Figure 18 Oral Care Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Geographic Snapshot (2016): Oral Care Market in China to Register the Highest CAGR During the Forecast Period
Figure 20 Europe: Oral Care Market Snapshot
Figure 21 Asia-Pacific Oral Care Market Snapshot
Figure 22 North America: Oral Care Market Snapshot
Figure 23 Global Oral Care Market Share Analysis, By Key Player, 2016
Figure 24 Global Toothpaste Market Share Analysis, By Key Player, 2016
Figure 25 Global Mouthwash Market Share Analysis, By Key Player, 2016
Figure 26 MnM Dive-Vendordcomparison Matrix: Oral Care Market
Figure 27 Colgate-Palmolive Company: Company Snapshot (2016)
Figure 28 The Procter & Gamble Company: Company Snapshot (2016)
Figure 29 Glaxosmithkline PLC: Company Snapshot (2016)
Figure 30 Unilever PLC: Company Snapshot (2016)
Figure 31 Koninklijke Philips N.V.: Company Snapshot (2016)
Figure 32 Johnson & Johnson: Company Snapshot (2016)
Figure 33 3M Company: Company Snapshot (2016)
Figure 34 Lion Corporation: Company Snapshot (2016)
Figure 35 Church & Dwight Co, Inc.: Company Snapshot (2016)
Figure 36 Sunstar Suisse S.A.: Company Snapshot (2016)
Figure 37 Knowledge Store Snapshot
Figure 38 Knowledge Store: Healthcare Industry Snapshot

The global oral care/oral hygiene market is projected to reach USD 53.97 Billion by 2022 from USD 43.31 Billion in 2017, at a CAGR of 4.5%. The growth of this market is majorly driven by the growing awareness regarding oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products.

The report analyzes the global oral care market by product, distribution, and region. On the basis of product, the toothpaste segment accounted for the largest share in 2016, owing to the huge adoption of toothpaste to maintain good oral hygiene, avoid dental diseases, and for post-surgical procedures. Based on the distribution channel, the global oral care market is categorized into consumer stores, retail pharmacies, online distribution, and dental dispensaries. In 2016, the consumer stores segment accounted for the largest share of the market; this is primarily attributed to high dependence of manufacturers on retail stores as they are the immediate customers.

Geographically, the global oral care market is segmented into Europe, Asia-Pacific, North America, Latin America, and the Middle East & Africa. Europe holds the largest share of this market, however, the Asia-Pacific region is expected to witness the highest CAGR during the forecast period of 2017 to 2022. The growth of this segment can be attributed to the large population, rising incidence of dental caries, increasing awareness of dental hygiene, and rising disposable incomes in Asia Pacific countries.

Oral Care/Oral Hygiene Market

The emergence of local players in developing markets such as India, China, and Brazil is increasing the pressure on global players. These local/regional players offer oral care products at lower and discounted prices as compared to global players, thus creating pricing pressure on the global players. This adversely affects the profit margins of the global players, especially in emerging markets.

Colgate-Palmolive Company dominated the global oral care market in 2016. The company offers a wide range of products, including toothbrushes and toothpaste, dental floss, mouthwashes, and other oral pharmaceutical products for dentists, oral health professionals, and consumers in over 200 countries across the globe. The company emphasizes on increasing its market presence through product innovation, enhancement, and product launches.

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