Organic & Inorganic

The automotive industry has been facing environmental challenges, growing urbanization and shifting customer behavior, which appeals for fundamental new approaches to future mobility and these problems are becoming universal in nature which in turn leads to innovation in terms of product and its offerings. Also due to availability of information directly to the customers and due to intense competition that is existing in the market that has direct effect on the customers in terms of choice which indeed results to price sensitivity and increase in terms of after sales service to the customers. The automotive OEM has been practicing a lot of strategies to survive, retain and regain the customers. At large the companies are adopting new product development strategy, by either augmenting the existing product or completely innovating a new product that meets the ever increasing customer wants. The companies are also trying to expand in the developing countries like India where there is huge scope, to ensure that the market share is not affected and they can still survive with profit in the market in comparison to its competitors. There are companies that follow expansion strategy for their existing product line to cater the vast customer base and reduce the service delivery time. The automotive OEM will have to continuously innovate in terms of technology in future because people have started looking primarily for technical specification in the product while they are making buying decisions. The companies located in European and North American region looks at Asia-Oceania as big market for expansion; specifically countries like India, China and Japan at large, due availability of technology, Cheap labor and abundance of raw materials.

This report classifies and defines the automobile OEM Growth strategies that are adopted by top Automotive OEM. It also facilitates the qualitative insights about the types of OEM Growth strategies that are prevalent.