HOME Top Market Reports Social TV Market [Social EPG, Content Discovery, Social Analytics, Social Curation, AD Platforms]: Global Advancements, Ecosystem, Business Models, Technology Roadmap, Worldwide Market Forecasts & Analysis (2012 2017)

Social TV Market [Social EPG, Content Discovery, Social Analytics, Social Curation, AD Platforms]: Global Advancements, Ecosystem, Business Models, Technology Roadmap, Worldwide Market Forecasts & Analysis (2012 2017)

By: marketsandmarkets.com
Publishing Date: October 2012
Report Code: TC 1279

Discount on Reports  

  Speak to Analyst Enquiry Before Buying
Analyst Briefing  
purchase report
download pdf  request for customisation


Social TV Market is set to take the television industry by storm as television manufacturers are betting big money in this technology.  There exists a diversity of players in the Social TV ecosystem, as the industry is open to experiments and is witnessing many a tie-ups between broadcasters and social networking companies. While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space.

Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions. Many media and tech companies such as Hearst, Time Warner, BSkyB, and Google are backing several Social TV startups, with huge investments. This report provides insights on the social TV market, key market players, future scope, drivers, restraints and challenges of the market. The report also analyzes global adoption trends and future growth potential across different geographies.

This study estimates the global market of Social TV by the end of 2017. This market research study provides detailed qualitative and quantitative analysis of the global Social TV market. The report provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the enterprise mobility market. The market is further segmented and forecasted for major geographic regions, North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America. The competitive scenario and market share of the top players in the Social TV market is discussed in detail. The top players of the industry are profiled in detail with their recent developments and other strategic industry activities.

Key Take-Aways

  • Analysis of the Social TV market with emphasis on hardware/Smart TV, Technology & Platforms and End users solutions.
  • Analysis of the Social TV Ecosystems with its future prospects.
  • Forecast the revenues of the global Social TV market and its various submarkets with respect to five main geographies of North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
  • Analyze the opportunities for the stakeholders through study of the competitive landscape in the Social TV market.
  • Gain insights on core competencies and key growth strategies of companies in the Social TV market.
  • Track and analyze the competitive developments such as Venture funding, emerging startups, and mergers and acquisitions in the global Social TV industry

MARKETS COVERED

This Social TV market research report categorizes the global market on the basis of hardware/Smart TV, Technology & Platforms and End users solutions and geography; forecasting volumes and revenues and analyzing trends in each of the submarkets:

On the basis of Hardware:

This market is segmented on the basis of both volume and value across geography.

On the basis of Technology & Platform

This market is segmented on the basis of Social EPG/Content discovery, Ad Production, Ad Serving platform, Social Curation & Syndication, Content detection/matching, General Social Analytics, Meta data supplier, Social TV Analytics, and Sharing Technology.

On the basis of End Users Technologies

This market is classified into Social Gaming/Interaction, Social Rewards, Social Discussion, Social Check-in, Remote Control Application, and TV Specific Social Network.

On the basis of Geography:

Geography is classified into North America, Europe, Middle East and Africa, Asia-Pacific (APAC), and Latin America.

STAKEHOLDERS

  • Social Networking companies
  • Smart TV manufacturers
  • Content developers
  • Advertising agencies
  • Middleware providers
  • Second screen apps provider
  • Data analytics company

TABLE OF CONTENTS    
    
1 INTRODUCTION   

  1.1 KEY TAKE-AWAYS   
  1.2 REPORT DESCRIPTION   
  1.3 MARKETS COVERED   
  1.4 STAKEHOLDERS   
  1.5 RESEARCH METHODOLOGY   
      1.5.1 MARKET SIZE   
      1.5.2 KEY DATA POINTS FROM PRIMARY SOURCES   
      1.5.3 KEY DATA POINTS FROM SECONDARY SOURCES   
    
2 EXECUTIVE SUMMARY   
    
3 MARKET OVERVIEW   

  3.1 MARKET DEFINITION   
  3.2 EVOLUTION OF SOCIAL TV   
  3.3 THE ROLE OF FACEBOOK AND TWITTER IN SOCIAL TV   
  3.4 SOCIAL TV ECOSYSTEM   
      3.4.1 EXPANDING ECOSYSTEM   
      3.4.2 FUTURE OF SOCIAL TV ECOSYSTEM   
  3.5 MOVING FROM TV TO SECOND SCREEN   
  3.6 MARKET DYNAMICS   
      3.6.1 DRIVERS   
            3.6.1.1 Benefit for all in the ecosystem   
            3.6.1.2 Increasing user adoption of second screen   
            3.6.1.3 Continuously increasing social networking audience   
            3.6.1.4 Growing advertising platform   
            3.6.1.5 Big guns investing in Social TV   
      3.6.2 RESTRAINTS   
            3.6.2.1 Fear, Uncertainty and doubt of audience   
            3.6.2.2 Content authentication and validation   
      3.6.3 OPPORTUNITIES   
            3.6.3.1 Huge funding for social TV startups   
            3.6.3.2 To be a part of growing Ecosystem   
  3.7 WINNING IMPERATIVES   
      3.7.1 USER SPECIFIC AND PERSONALIZED CONTENT   
      3.7.2 CONTENT AVAILABILITY AS AND WHEN REQUIRED   
  3.8 BURNING ISSUES   
      3.8.1 LACK OF AWARENESS   
    
4 TRENDS & FORECASTS FOR SOCIAL TV & RELATED AREAS   
  4.1 TV APPS MARKET   
  4.2 SOCIAL CONVERSATIONS & INTERACTIONS AROUND TV   
  4.3 SMARTPHONES & TABLETS ADOPTION   
  4.4 USE CASES FOR TV VIEWERSHIP VIA TABLETS   
  4.5 SOCIAL TV - VIEWERS ENGAGEMENT MEDIUMS   
  4.6 VIEWERS & FAVORITE SHOWS ON SOCIAL MEDIA   
    
5 SOCIAL TV MARKET BY HARDWARE   
  5.1 SMART TV/SOCIAL TV   
      5.1.1 OVERVIEW   
      5.1.2 MARKET SIZE & FORECAST   
            5.1.2.1 Global Smart TV unit shipment forecast   
            5.1.2.2 Global Smart TV average price forecast   
            5.1.2.3 Global Smart TV market forecast   
  5.2 CONNECTED DEVICES   
      5.2.1 MARKET SIZE & FORECAST   
            5.2.1.1 Global TV sets connected to internet   
                    5.2.1.1.1 Connected sets   
                    5.2.1.1.2 Pay TV set top box   
                    5.2.1.1.3 Retail set top box   
                    5.2.1.1.4 Gaming console   
                    5.2.1.1.5 Blu-ray player   
    
6 SOCIAL TV MARKET BY TECHNOLOGIES & PLATFORMS   
  6.1 INTRODUCTION   
      6.1.1 OVERVIEW   
      6.1.2 MARKET SIZE & FORECAST   
  6.2 SOCIAL EPG/CONTENT DISCOVERY   
      6.2.1 OVERVIEW   
      6.2.2 MARKET SIZE & FORECAST   
  6.3 AD PRODUCTION   
      6.3.1 OVERVIEW   
      6.3.2 MARKET SIZE & FORECAST   
  6.4 AD SERVING PLATFORMS   
      6.4.1 OVERVIEW   
      6.4.2 MARKET SIZE & FORECAST   
  6.5 SOCIAL CURATION & SYNDICATION   
      6.5.1 OVERVIEW   
      6.5.2 MARKET SIZE & FORECAST   
  6.6 GENERAL SOCIAL ANALYTICS   
      6.6.1 OVERVIEW   
      6.6.2 MARKET SIZE & FORECAST   
  6.7 CONTENT DETECTION MATCHING   
      6.7.1 OVERVIEW   
      6.7.2 MARKET SIZE & FORECAST   
  6.8 META DATA SUPPLIERS   
      6.8.1 OVERVIEW   
      6.8.2 MARKET SIZE & FORECAST   
  6.9 SOCIAL TV ANALYTICS   
      6.9.1 OVERVIEW   
      6.9.2 MARKET SIZE & FORECAST   
  6.10 SHARING TECHNOLOGIES   
      6.10.1 OVERVIEW   
      6.10.2 MARKET SIZE & FORECAST   
  6.11 OTHERS   
      6.11.1 OVERVIEW   
      6.11.2 MARKET SIZE & FORECAST   
    
7 SOCIAL TV MARKET BY END USER APPLICATIONS   
  7.1 INTRODUCTION   
      7.1.1 OVERVIEW   
      7.1.2 MARKET SIZE & FORECAST   
  7.2 SOCIAL GAMING/INTERACTION   
      7.2.1 OVERVIEW   
      7.2.2 MARKET SIZE & FORECAST   
  7.3 SOCIAL REWARDS   
      7.3.1 OVERVIEW   
      7.3.2 MARKET SIZE & FORECAST   
  7.4 SOCIAL DISCUSSIONS   
      7.4.1 OVERVIEW   
      7.4.2 MARKET SIZE & FORECAST   
  7.5 SOCIAL CHECK-INS   
      7.5.1 OVERVIEW   
      7.5.2 MARKET SIZE & FORECAST   
  7.6 REMOTE CONTROL APPLICATIONS   
      7.6.1 OVERVIEW   
      7.6.2 MARKET SIZE & FORECAST   
  7.7 TV - SPECIFIC SOCIAL NETWORKS   
      7.7.1 OVERVIEW   
      7.7.2 MARKET SIZE & FORECAST   
    
8 GEOGRAPHIC ANALYSIS   
  8.1 INTRODUCTION   
  8.2 NORTH AMERICA   
      8.2.1 OVERVIEW   
      8.2.2 MARKET SIZE & FORECAST   
  8.3 EUROPE   
      8.3.1 OVERVIEW   
      8.3.2 MARKET SIZE & FORECAST   
  8.4 ASIA-PACIFIC   
      8.4.1 OVERVIEW   
      8.4.2 MARKET SIZE & FORECAST   
  8.5 LATIN AMERICA   
      8.5.1 OVERVIEW   
      8.5.2 MARKET SIZE & FORECAST   
  8.6 MIDDLE EAST & AFRICA   
      8.6.1 OVERVIEW   
      8.6.2 MARKET SIZE & FORECAST   
    
9 COMPETITIVE LANDSCAPE   
  9.1 MERGERS & ACQUISITIONS   
  9.2 JOINT VENTURES & COLLABORATION   
  9.3 NEW PRODUCT DEVELOPMENTS   
  9.4 VENTURE CAPITAL FUNDING   
  9.5 EMERGING STARTUPS   
    
10 COMPANY PROFILES   
  10.1 AIRTIME   
      10.1.1 OVERVIEW   
      10.1.2 PRODUCTS & SERVICES   
      10.1.3 PUSH FOR SOCIAL TV   
      10.1.4 ANALYST INSIGHT   
  10.2 APPLE TV   
      10.2.1 OVERVIEW   
      10.2.2 PRODUCTS & SERVICES   
      10.2.3 PUSH FOR SOCIAL TV   
      10.2.4 ANALYST INSIGHT   
  10.3 BLUEFIN LABS   
      10.3.1 OVERVIEW   
      10.3.2 PRODUCTS & SERVICES   
      10.3.3 PUSH FOR SOCIAL TV   
      10.3.4 ANALYST INSIGHT   
  10.4 BOXEE   
      10.4.1 OVERVIEW   
      10.4.2 PRODUCTS & SERVICES   
      10.4.3 PUSH FOR SOCIAL TV   
      10.4.4 ANALYST INSIGHT   
  10.5 CONNECTV   
      10.5.1 OVERVIEW   
      10.5.2 PRODUCTS & SERVICES   
      10.5.3 PUSH FOR SOCIAL TV   
      10.5.4 ANALYST INSIGHT   
  10.6 DIJIT   
      10.6.1 OVERVIEW   
      10.6.2 PRODUCTS & SERVICES   
      10.6.3 PUSH FOR SOCIAL TV   
      10.6.4 ANALYST INSIGHT   
  10.7 FACEBOOK   
      10.7.1 OVERVIEW   
      10.7.2 PRODUCTS & SERVICES   
      10.7.3 PUSH FOR SOCIAL TV   
      10.7.4 ANALYST INSIGHT   
  10.8 GETGLUE   
      10.8.1 OVERVIEW   
      10.8.2 PRODUCTS & SERVICES   
      10.8.3 PUSH FOR SOCIAL TV   
      10.8.4 ANALYST INSIGHT   
  10.9 GOOGLE   
      10.9.1 OVERVIEW   
      10.9.2 PRODUCTS & SERVICES   
      10.9.3 PUSH FOR SOCIAL TV   
      10.9.4 ANALYST INSIGHT   
  10.10 GRACE NOTE   
      10.10.1 OVERVIEW   
      10.10.2 PRODUCTS & SERVICES   
      10.10.3 PUSH FOR SOCIAL TV   
      10.10.4 ANALYST INSIGHT   
  10.11 OOYALA   
      10.11.1 OVERVIEW   
      10.11.2 PRODUCTS & SERVICES   
      10.11.3 PUSH FOR SOCIAL TV   
      10.11.4 ANALYST INSIGHT   
  10.12 ROKU   
      10.12.1 OVERVIEW   
      10.12.2 PRODUCTS & SERVICES   
      10.12.3 PUSH FOR SOCIAL TV   
      10.12.4 ANALYST INSIGHT   
  10.13 ROVI   
      10.13.1 OVERVIEW   
      10.13.2 PRODUCTS & SERVICES   
      10.13.3 PUSH FOR SOCIAL TV   
      10.13.4 ANALYST INSIGHT   
  10.14 SNAPPY TV   
      10.14.1 OVERVIEW   
      10.14.2 PRODUCTS & SERVICES   
      10.14.3 PUSH FOR SOCIAL TV   
      10.14.4 ANALYST INSIGHT   
  10.15 SOCIAL GUIDE   
      10.15.1 OVERVIEW   
      10.15.2 PRODUCTS & SERVICES   
      10.15.3 PUSH FOR SOCIAL TV   
      10.15.4 ANALYST INSIGHT   
  10.16 TRENDRR TV   
      10.16.1 OVERVIEW   
      10.16.2 PRODUCTS & SERVICES   
      10.16.3 PUSH FOR SOCIAL TV   
      10.16.4 ANALYST INSIGHT   
  10.17 TELLYBUG   
      10.17.1 OVERVIEW   
      10.17.2 PRODUCTS & SERVICES   
      10.17.3 PUSH FOR SOCIAL TV   
      10.17.4 ANALYST INSIGHT   
  10.18 TV GUIDE   
      10.18.1 OVERVIEW   
      10.18.2 PRODUCTS & SERVICES   
      10.18.3 PUSH FOR SOCIAL TV   
      10.18.4 ANALYST INSIGHT   
  10.19 TWITTER   
      10.19.1 OVERVIEW   
      10.19.2 PRODUCTS & SERVICES   
      10.19.3 PUSH FOR SOCIAL TV   
      10.19.4 ANALYST INSIGHT   
  10.2 VIGGLE   
      10.20.1 OVERVIEW   
      10.20.2 PRODUCTS & SERVICES   
      10.20.3 PUSH FOR SOCIAL TV   
      10.20.4 ANALYST INSIGHT   
  10.21 YOUTOO SOCIAL TV   
      10.21.1 OVERVIEW   
      10.21.2 PRODUCTS & SERVICES   
      10.21.3 PUSH FOR SOCIAL TV   
      10.21.4 ANALYST INSIGHT   
  10.22 YUME   
      10.22.1 OVERVIEW   
      10.22.2 PRODUCTS & SERVICES   
      10.22.3 PUSH FOR SOCIAL TV   
      10.22.4 ANALYST INSIGHT   
  10.23 ZEEBOX   
      10.23.1 OVERVIEW   
      10.23.2 PRODUCTS & SERVICES   
      10.23.3 PUSH FOR SOCIAL TV   
      10.23.4 ANALYST INSIGHT   
  10.24 OTHER KEY INNOVATORS   
      10.24.1 AUDIBLEMAGIC   
      10.24.2 AVAIL-TVN   
      10.24.3 BUDDY TV   
      10.24.4 CLIPSYNC   
      10.24.5 CRIMSONHEXAGON   
      10.24.6 EXMACHINA   
      10.24.7 FLINGO   
      10.24.8 LEANIN   
      10.24.9 LEXALYTICS   
      10.24.10 MASS RELAVANCE   
      10.24.11 MEDIA   
      10.24.12 MONTEROSA   
      10.24.13 MISO   
      10.24.14 MY.TV   
      10.24.15 NETWORKEDINSIGHTS   
      10.24.16 NUMOTE   
      10.24.17 SCREACH   
      10.24.18 SOFTEL   
      10.24.19 THECHANNER   
      10.24.20 TVTAK   
      10.24.21 TWEET TV   
      10.24.22 UMAMI   
      10.24.23 VIDBLOGGER   
      10.24.24 WATCHWITH   
      10.24.25 WIO   
      10.24.26 YAP TV   
      10.24.27 YIDIO   
    
     
    
LIST OF TABLES     
    

TABLE 1 SOCIAL TV MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($BILLION)   
TABLE 2 GLOBAL SOCIAL TV MARKET, BY TYPE, 2012 2017 ($BILLION)   
TABLE 3 SOCIAL TV ECOSYSTEM, 2012   
TABLE 4 TV APPLICATIONS MARKET, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 5 TV APPLICATIONS MARKET PROPORTION, BY GEOGRAPHY, 2012 2017 (%)   
TABLE 6 TOP SMART TV APPLICATION COMPARISON   
TABLE 7 SOCIAL INTERACTION ON SOCIAL TV, BY GEOGRAPHY, 2012 2017 (MILLION)   
TABLE 8 FREQUENCY OF USING SECOND SCREEN SIMULTANEOUSLY WHILE WATCHING TV, 2012   
TABLE 9 SMART PHONE SHIPMENT, BY GEOGRAPHY, 2012 2017 (MILLION UNITS)   
TABLE 10 TABLET PC SHIPMENT, BY GEOGRAPHY, 2012 2017 (MILLION UNITS)   
TABLE 11 USE OF TABLET WHILE WATCHING TV   
TABLE 12 AGE DEMOGRAPHIC: SIMULTANEOUS TV & TABLET USES   
TABLE 13 GENDER DEMOGRAPHIC: SIMULTANEOUS TV & TABLET USES   
TABLE 14 COMMUNICATING WITH FRIENDS WHILE WATCHING TV   
TABLE 15 TV VIEWERS TALK ABOUT THE SHOW, 2011 2012   
TABLE 16 SMART TV UNIT SHIPMENT, BY GEOGRAPHY, 2012 2017 (MILLION UNITS)   
TABLE 17 SMART TV UNIT SHIPMENT PROPORTION, BY GEOGRAPHY, 2012 2017 (%)   
TABLE 18 GLOBAL SMART TV MARKET AVERAGE UNIT PRICE   
TABLE 19 SMART TV MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($BILLION)   
TABLE 20 GLOBAL TV SET CONNECTED TO INTERNET, 2012 2017 (MILLION UNIT)   
TABLE 21 GLOBAL TV SET CONNECTED TO INTERNET PROPORTION, BY DEVICES, 2012 2017 (%)   
TABLE 22 TV SET CONNECTED TO INTERNET VIA CONNECTED SETS, BY GEOGRAPHY, 2012 2017 (MILLION UNIT)   
TABLE 23 TV SET CONNECTED TO INTERNET VIA PAY TV STB, BY GEOGRAPHY, 2012 2017 (MILLION UNIT)   
TABLE 24 TV SET CONNECTED TO INTERNET VIA RETAIL STB, BY GEOGRAPHY, 2012 2017 (MILLION UNIT)   
TABLE 25 TV SET CONNECTED TO INTERNET VIA GAME CONSOLE, BY GEOGRAPHY, 2012 2017 (MILLION UNIT)   
TABLE 26 TV SET CONNECTED TO INTERNET VIA BLU-RAY, BY GEOGRAPHY, 2012 2017 (MILLION UNIT)   
TABLE 27 SOCIAL TV TECHNOLOGY & PLATFORM MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($BILLION)   
TABLE 28 SOCIAL TV TECHNOLOGY & PLATFORM MARKET PROPORTION, BY GEOGRAPHY, 2012 2017 (%)   
TABLE 29 GLOBAL SOCIAL TV TECHNOLOGY & PLATFORM MARKET REVENUE, 2012 2017 ($BILLION)   
TABLE 30 SOCIAL EPG/CONTENT DISCOVERY MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 31 AD PRODUCTION MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 32 AD SERVING PLATFORM MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 33 SOCIAL CURATION & SYNDICATION MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 34 GENERAL SOCIAL ANALYTICS MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 35 CONTENT DETECTION/MATCHING MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 36 META DATA SUPPLIER MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 37 SOCIAL TV ANALYTICS MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 38 SHARING TECHNOLOGY MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 39 OTHER TECHNOLOGY & PLATFORM MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 40 SOCIAL TV END-USERS MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 41 SOCIAL TV END-USERS MARKET PROPORTION, BY GEOGRAPHY, 2012 2017 (%)   
TABLE 42 GLOBAL SOCIAL TV END-USERS MARKET REVENUE, 2012 2017 ($MILLION)   
TABLE 43 SOCIAL GAMING/INTERACTION MARKET REVENUE, BY GEOGRAPHY, 2012-2017 ($MILLION)   
TABLE 44 SOCIAL REWARDS MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 45 SOCIAL DISCUSSION MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 46 SOCIAL CHECK-IN MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 47 REMOTE CONTROL APPLICATION MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 48 TV SPECIFIC SOCIAL NETWORK MARKET REVENUE, BY GEOGRAPHY, 2012 2017 ($MILLION)   
TABLE 49 NORTH AMERICA: SOCIAL TV MARKET REVENUE, BY TYPES, 2012 2017 ($BILLION)   
TABLE 50 NORTH AMERICA: SOCIAL TV MARKET PROPORTION, BY TYPE, 2012 2017 (%)   
TABLE 51 NORTH AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
TABLE 52 NORTH AMERICA: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 2017 ($MILLION)   
TABLE 53 NORTH AMERICA: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 2017 ($MILLION)   
TABLE 54 EUROPE: SOCIAL TV MARKET REVENUE, 2012 2017 ($BILLION)   
TABLE 55 EUROPE: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 2017 (%)   
TABLE 56 EUROPE: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
TABLE 57 EUROPE: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 2017 ($MILLION)   
TABLE 58 EUROPE: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 2017 ($MILLION)   
TABLE 59 APAC: SOCIAL TV MARKET REVENUE, 2012 2017 ($BILLION)   
TABLE 60 APAC: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 2017 (%)   
TABLE 61 APAC: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
TABLE 62 APAC: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 2017 ($MILLION)   
TABLE 63 APAC: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 2017 ($MILLION)   
TABLE 64 LATIN AMERICA: SOCIAL TV MARKET REVENUE, 2012 2017 ($BILLION)   
TABLE 65 LATIN AMERICA: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 2017 (%)   
TABLE 66 LATIN AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
TABLE 67 LATIN AMERICA: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 2017 ($MILLION)   
TABLE 68 LATIN AMERICA: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 2017 ($MILLION)   
TABLE 69 MIDDLE EAST & AFRICA SOCIAL TV MARKET REVENUE, 2012 2017 ($BILLION)   
TABLE 70 MIDDLE EAST & AFRICA: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 2017 (%)   
TABLE 71 MIDDLE EAST & AFRICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
TABLE 72 MIDDLE EAST & AFRICA: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 2017 ($MILLION)   
TABLE 73 MIDDLE EAST & AFRICA: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 2017 ($MILLION)   
TABLE 74 MERGERS & ACQUISITIONS, 2010 2012   
TABLE 75 JOINT VENTURES & COLLABORATION, 2010 2012   
TABLE 76 NEW PRODUCT DEVELOPMENTS, 2010 2012   
TABLE 77 VENTURE CAPITAL FUNDING   
TABLE 78 EMERGING STARTUPS   
    
     
LIST OF FIGURES    
    
FIGURE 1 GLOBAL TV APPLICATIONS MARKET, 2012 2017 ($MILLION)   
FIGURE 2 SOCIAL INTERACTION ON SOCIAL TV, 2012 2017 (MILLION)   
FIGURE 3 FREQUENCY OF USING SECOND SCREEN SIMULTANEOUSLY WHILE WATCHING TV, 2012   
FIGURE 4 NORTH AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
FIGURE 5 EUROPE: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
FIGURE 6 APAC: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
FIGURE 7 LATIN AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)   
FIGURE 8 MIDDLE EAST & AFRICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 2017 (MILLION UNIT)

Social TV is concept which has vested interests in loads of people, including second screen Apps providers, Smart TV manufacturers, content providers, middleware providers, advertising agencies, and most importantly consumers. Television viewers are currently looking for something interesting to watch and get opinions from their friends and family. Social TV plays an important role during the decision making phase when viewers want to search and chose content from various sources. Social TV enable the viewers to chat during the television program as it is broadcasted and provides them with various statistics about movies, videos, programs, sports events, games, actors etc. Social networks enable viewers to socialize virtually around television.

Television viewers are able to personalize the television experience by analyzing various statistics provided by Social TV. Viewers are provided with a wide variety of choices from content discovery applications, check-in applications, and social programming application. On the driving technologies and demand from TV viewer social TV market is expected to reach $256.44 billion by 2017.

Global Social TV market revenue, by Geography, 2012-2017 ($Billion)

Region

2012

2013

2014

2015

2016

2017

CAGR% (2012-2017)

North America

XX

XX

XX

XX

XX

XX

XX

Europe

XX

XX

XX

XX

XX

XX

XX

APAC

XX

XX

XX

XX

XX

XX

XX

Latin America

XX

XX

XX

XX

XX

XX

XX

Middle East & Africa

XX

XX

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

XX

XX

 Source: MarketsandMarkets Analysis

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.

Global Social TV market, by Type, 2012-2017 ($Billion)

Type

2012

2013

2014

2015

2016

2017

CAGR% (2012-2017)

Hardware/Smart TV

XX

XX

XX

XX

XX

XX

XX

Technology & Platform

XX

XX

XX

XX

XX

XX

XX

End Users

XX

XX

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

XX

XX

Source: MarketsandMarkets Analysis

The Hardware/Smart TV segment accounted for the largest share; i.e. 97.6% of the overall Social TV market at $147.58 billion in 2012. This segment is expected to reach $243.76 billion by 2017, at a CAGR of 10.6% from 2012 to 2017.

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit http://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement

Connect With Us

Follow us on LinkedIn  Follow us on Facebook   Follow us on Twitter 
Live Chat Support


US : 1-888-600-6441
UK : 44-800-368-9399

Search reports