HOME Top Market Reports Wireless Audio Device Market by Technology (AirPlay, Bluetooth, Wi-Fi), Application (Consumer and Home Application, Broadcast, Gaming, and Special Applications), Product & by Geography - Analysis & Forecast to 2014 - 2020

Wireless Audio Device Market by Technology (AirPlay, Bluetooth, Wi-Fi), Application (Consumer and Home Application, Broadcast, Gaming, and Special Applications), Product & by Geography - Analysis & Forecast to 2014 - 2020

By: marketsandmarkets.com
Publishing Date: December 2014
Report Code: SE 3050

 

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Wireless technology is beneficial for the overall growth of the global semiconductor and electronics industry. The wireless technology is mainly used in audio device and audio streaming device to get the music streaming. The device which used this wireless technology to play different audios is called wireless audio device. These devices are sound bar, wireless speaker system, integrated audio system, standalone products among others. The wireless audio devices are of low powered and reasonable in cost.  The high adoption of innovation technology solution and continuous innovation are major driver of wireless audio device market.

The product market for wireless audio device is divided into sound bars, wireless speakers systems, headsets and microphone, and others. The other segment includes power amplifier, radio tuner, A/V controller.

The report provides the profile of all major companies in the wireless audio device market. The report also provides the competitive landscape of the key players, which indicates the growth strategy of the market. It also covers the entire value chain for the market from the raw material supplier to the end user. Along with the value chain, this report also offers an in-depth view on the product, application, and technology; and also the drivers and restraints for wireless audio device market. The market for wireless audio device is estimated to reach $24.52 billion by 2020, at a CAGR of 25.23% from 2014 to 2020.

The report also provides the market dynamics like drivers, restraints, and opportunities. Apart from the market segmentation, the report also includes the critical market data and qualitative information for each product type along with the qualitative analysis, such as the Porter’s five force analysis, value chain analysis, regulation related to the wireless audio device industry, and market crackdown analysis.

The report includes the company profile and market share analysis of major industry players including Bose Corporation (U.S.), DEI Holdings Inc. (U.S.), Harman International, Inc. (U.S.), Koninklijke Philips N.V. (The Netherlands), Sennheiser Electronic GmBH (Germany), Shure (U.S.), Sony Corporation (Japan), Vizio, Inc. (U.S.), VOXX International Corporation (U.S.), Apple, Inc. (U.S.) The detailed explanation of the different market segments is given below:

Market by product:
The product market for wireless audio device is segmented into sound bar, wireless speakers system, headphone and microphone, and others which include power amplifier, radio tuner, A/V controller.

Market by technology:
The technologies for wireless audio device are AirPlay, Bluetooth, Wi-Fi, and others. The other market includes SKAA technology.

Market by application:
The major applications of the wireless audio device market are seen in consumer and home application, commercial, automotive, and special application. The special application market is consisting of defence and security.

Market by geography:
The market is segmented by geography into four different regions; namely North America, Europe, APAC, and the Rest of world. These regions are further sub-segmented into countries level such as Americas is segmented in U.S., Canada, Mexico and other countries. Similarly Europe, Asia-Pacific and RoW market is also sub-segmented on the basis of their respective countries.

Table of Contents 
 
1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Secondary Data
           2.1.1 Key Data From Secondary Sources
    2.2 Primary Data
           2.2.1 Key Data From Primary Sources
           2.2.2 Key Industry Insights
           2.2.3 Breakdown of Primaries
    2.3 Factor Analysis
           2.3.1 Introduction
           2.3.2 Demand Side Analysis
                    2.3.2.1 Growth in World Population
                    2.3.2.2 Growth in GDP of Developing vs. Developed Countries
                    2.3.2.3 Growth in Smartphone Adoption
           2.3.3 Supply Side Analysis
                    2.3.3.1 Spectrum Available for the Wireless Audio Transmitter
                    2.3.3.2 Requirement of the Single Wireless Audio Standard
    2.4 Market Size Estimation
           2.4.1 Bottom-Up Approach
           2.4.2 Top-Down Approach
    2.5 Market Breakdown & Data Triangulation
    2.6 Research Assumptions and Limitations
           2.6.1 Assumptions
           2.6.2 Limitations

3 Executive Summary (Page No. - 30)
 
4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities for the Wireless Audio Device
    4.2 Market – Top Three Product Segments
    4.3 Market in the Asia-Pacific Region
    4.4 Asia-Pacific is Expected to Emerge as the Fastest Growing Market at A CAGR of 26.74%
    4.5 Wireless Audio Device Market: Application (2020)
    4.6 Developed Vs Developing Nations
    4.7 Global Market: Consumer & Home and Commercial Sectors (2020)
    4.8 Life Cycle Analysis of the Market, By Geography

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Market, By Product
           5.2.2 Market, By Technology
           5.2.3 Wireless Audio Device Market, By Application
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Requirement for Mobility
                    5.3.1.2 High Expenditure on Semiconductor for Wireless Devices
                    5.3.1.3 Advancements in Technologies
                    5.3.1.4 the Growing Demand of Infotainment Services
                    5.3.1.5 Introduction of New Innovative Devices
           5.3.2 Restraints
                    5.3.2.1 Compliance Issues in Operating Frequency
                    5.3.2.2 Negative Health Effects on Children and Other User Groups
           5.3.3 Opportunities
                    5.3.3.1 Growth in the Sound Bar Market in the Emerging Regions
                    5.3.3.2 Consumer Application Increases the Use of Wireless Devices
                    5.3.3.3 Increasing Opportunities in the Hospitality and Leisure Sector
                    5.3.3.4 Huge Growth Potential in the Middle Eastern Market
           5.3.4 Challenge
                    5.3.4.1 Issues in Delivering High Quality Audio
           5.3.5 Winning Imperative
                    5.3.5.1 the Increasing Options of Connectivity Technologies Are Changing the Trend in the Wireless Audio Device Market

6 Industry Analysis (Page No. - 48)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Supply Chain Analysis
           6.3.1 Key Influencers
    6.4 Industry Trends
    6.5 Porter’s Five Forces Model
           6.5.1 Threat of New Entrants
           6.5.2 Threat of Substitutes
           6.5.3 Bargaining Power of Buyers
           6.5.4 Bargaining Power of Suppliers
           6.5.5 Intensity of Rivalry
    6.6 Strategic Benchmarking

7 Wireless Audio Device Market, By Product (Page No. - 59)
    7.1 Introduction
    7.2 Sound Bars
    7.3 Wireless Speaker Systems
           7.3.1 Bluetooth Speakers
           7.3.2 Speaker Adapters
           7.3.3 Dedicated Speaker Docks
    7.4 Wireless Headsets & Microphones
    7.5 Other Products

8 Wireless Audio Device Market, By Technology (Page No. - 70)
    8.1 Introduction
           8.1.1 Specification Comparison for Various Technologies
           8.1.2 Compatibility With Different Operating Systems (OS)
    8.2 Airplay
    8.3 Bluetooth
    8.4 WI-FI
    8.5 Others (Skaa, Play-Fi, Sonos, and Rf and Ir)
           8.5.1 Skaa
           8.5.2 Play- Fi
           8.5.3 Sonos
           8.5.4 Rf and Ir

9 Wireless Audio Device Market, By Application (Page No. - 79)
    9.1 Introduction
    9.2 Consumer and Home Application
    9.3 Commercial Application
    9.4 Automotive Application
    9.5 Other (Security and Defense)

10 Wireless Audio Device Market, By Geography (Page No. - 96)
     10.1 Introduction
     10.2 North America
            10.2.1 U.S.
            10.2.2 Canada
            10.2.3 Mexico
     10.3 Europe
            10.3.1 Germany
            10.3.2 U.K.
            10.3.3 France
            10.3.4 Spain
            10.3.5 Rest of Europe
     10.4 APAC
            10.4.1 Japan
            10.4.2 China
            10.4.3 Australia
            10.4.4 India
            10.4.5 Rest of Asia Pacific
     10.5 Rest of the World (ROW)
            10.5.1 Israel
            10.5.2 Middle East

11 Competitive Landscape (Page No. - 116)
     11.1 Overview
     11.2 Market Share Analysis, Wireless Audio Device Market
     11.3 Competitive Situation and Trends
            11.3.1 New Product Launches
            11.3.2 Agreements, Partnerships, Collaborations, and Joint Ventures
            11.3.3 Mergers and Acquisitions
            11.3.4 Othere Developments

12 Company Profiles (Page No. - 123)
     (Overview, Products and Services, Financials, Strategy & Development)* 
     12.1 Introduction
     12.2 Apple Inc.
     12.3 Bose Corporation
     12.4 DEI Holdings Inc.
     12.5 Harman International Inc
     12.6 Koninklijke Philips N.V.
     12.7 Sennheiser Electronic GMBH & Co. KG
     12.8 Shure Incorporated
     12.9 Sony Corporation
     12.10 Vizio, Inc.
     12.11 Voxx International

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies. 

13 Appendix (Page No. - 159)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports
 
 
List of Tables (75 Tables) 
  
Table 1 Mobility Requirement is the Prominent Driver for the Wireless Audio Device Market
Table 2 Compliance Issues in the Operating Frequency Affects the Market
Table 3 Wireless Audio Device Manufacturers Can Leverage the Growth Opportunity in the Middle Eastern Market
Table 4 Manufacturers Are Facing Challenges in Delivering High Quality Audio
Table 5 Connectivity Technology Providers Are the Game Changers for the Market
Table 6 Some of the Prominent Companies in the Market
Table 7 Global Wireless Audio Device Market Size, By Type, 2013 – 2020 ($Million)
Table 8 Sound Bar Market Size, By Technology, 2013 – 2020 ($Million)
Table 9 Sound Bar Market Size , By Application, 2013 – 2020 ($Million)
Table 10 Market Size, By Technology, 2013 – 2020 ($Million) 
Table 11 Wireless Speaker System Market Size, By Application, 2013 – 2020 ($Million) 
Table 12 Speaker Adapter System Market Size, By Technology, 2013 – 2020 ($Million) 
Table 13 Dedicated Speaker Docks Market Size, By Technology, 2013 – 2020 ($Million) 
Table 14 Wireless Headsets & Microphones Market Size, By Technology,   2013 – 2020 ($Million) 
Table 15 Wireless Headsets & Microphones Market Size, By Application, 2013 – 2020 ($Million) 
Table 16 Other Wireless Audio Device Market Size, By Technology, 2013 – 2020 ($Million) 
Table 17 Other Market Size, By Application, 2013 – 2020 ($Million) 
Table 18 Overview of the Technical Capabilities of the Wireless Connectivity Technologies
Table 19 Compatibility of Audio Systems With Different Operating Systems
Table 20 Global Market Size, By Technology, 2013 – 2020 ($Million) 
Table 21 Global Airplay Market Size, By Type, 2013 – 2020 ($Million) 
Table 22 Global Airplay Market Size for Wireless Speaker System, By Type, 2013 – 2020 ($Million) 
Table 23 Global Bluetooth Market Size, By Type, 2013 – 2020 ($Million) 
Table 24 Global Bluetooth Market Size for the Wireless Speaker System, By Type, 2013 – 2020 ($Million) 
Table 25 Global WI-FI Market Size, By Type, 2013 – 2020 ($Million) 
Table 26 Global WI-FI Market Size for the Wireless Speaker System, By Type, 2013 – 2020 ($Million) 
Table 27 Global Other Technology Market Size for the Wireless Audio Device, By Type, 2013 – 2020 ($Million) 
Table 28 Global Other Technology Market Size for the Wireless Speaker System,  By Type, 2013 – 2020 ($Million)
Table 29 Global Wireless Audio Device Market Size, By Application, 2013 – 2020 ($Billion) 
Table 30 Consumer &Home Application Market Size, By Type, 2013 – 2020 ($Million)
Table 31 Global Market Size for Consumer & Home Application, By Region, 2013 – 2020 ($Million)
Table 32 North America Market Size for Consumer & Home Application, By Country, 2013 – 2020 ($Million)
Table 33 Europe Market Size for Consumer & Home Application, By Country, 2013 – 2020 ($Million)
Table 34 APAC Market Size for Consumer & Home Application, By Country, 2013 – 2020 ($Million)
Table 35 ROW Market Size for Consumer & Home Application, By Country, 2013 – 2020 ($Million)
Table 36 Commercial Market Size, By Type, 2013 – 2020 ($Million)
Table 37 Global WireleMarket Size for Commercial Application, By Region, 2013 – 2020 ($Million)
Table 38 North America Market Size for Commercial Application, By Country, 2013 – 2020 ($Million)
Table 39 Europe Market Size for Commercial Application, By Country, 2013 – 2020 ($Million)
Table 40 APAC Market Size for Commercial Application, By Country, 2013 – 2020 ($Million) 
Table 41 ROW Market Size for Commercial Application, By Country, 2013 – 2020 ($Million) 
Table 42 Automotive Application Market Size By Type, 2013 – 2020 ($Million)
Table 43 Global Market Size for Automotive Application, By Region, 2013 – 2020 ($Million) 
Table 44 North America Market Size for Automotive Application, By Country, 2013 – 2020 ($Million)
Table 45 Europe Market Size for Automotive Application, By Country, 2013 – 2020 ($Million) 
Table 46 APAC Market Size for Automotive Application, By Country, 2013 – 2020 ($Million) 
Table 47 ROW Market Size for Automotive Application, By Country, 2013 – 2020 ($Million) 
Table 48 Other Application Market Size, By Type, 2013 – 2020 ($Million)
Table 49 Global Market Size for Other Applications, By Region, 2013 – 2020 ($Million) 
Table 50 North American Market Size, By Application, 2013 – 2020 ($Million) 
Table 51 North American Market Size, By Country, 2013 – 2020 ($Million) 
Table 52 U.S. Wireless Audio Device Market Size, By Application, 2013 – 2020 ($Million) 
Table 53 Canadian Market Size, By Application, 2013 – 2020 ($Million) 
Table 54 Mexican Wireless Audio Devicemarket Size, By Application, 2013 – 2020 ($Million) 
Table 55 European Market Size, By Application, 2013 – 2020 ($Million) 
Table 56 European Wireless Audio Devicemarket Size, By Country, 2013 – 2020 ($Million) 
Table 57 German Market Size, By Application, 2013 – 2020 ($Million) 
Table 58 U.K.Wireless Audio Device Market Size, By Application, 2013 – 2020 ($Million) 
Table 59 French  Market Size, By Application, 2013 – 2020 ($Million) 
Table 60 Spanish Market Size, By Application, 2013 – 2020 ($Million) 
Table 61 Other Wireless Audio Devices Market Size, By Application, 2013 – 2020 ($Million) 
Table 62 APAC Market Size, By Application, 2013 – 2020 ($Million) 
Table 63 APAC Wireless Audio Device market Size, By Country, 2013 – 2020 ($Million) 
Table 64 Japan Market Size, By Application, 2013 – 2020 ($Million) 
Table 65 Chinese Market Size, By Application, 2013 – 2020 ($Million) 
Table 66 Australian Market Size, By Application, 2013 – 2020 ($Million) 
Table 67 Indian Market Size, By Application, 2013 – 2020 ($Million) 
Table 68 Other Countries Market Size, By Application, 2013 – 2020 ($Million) 
Table 69 ROW Market Size, By Application, 2013 – 2020 ($Million) 
Table 70 ROW Market Size, By Country, 2013 – 2020 ($Million) 
Table 71 Israeli Wireless Audio Device Market Size, By Application, 2013 – 2020 ($Million) 
Table 72 The Middle Eastern & African Market Size, By Application, 2013 – 2020 ($Million) 
Table 73 New Product Launches, 2011 - 2014
Table 74 Agreements, Partnerships, Collaborations, and Joint Ventures, 2011-2014 
Table 75 Mergers and Acquisitions, 2012-2014
 
 
List of Figures (74 Figures) 
 
Figure 1 Wireless Audio Device Market Covered
Figure 2 Research Methedology
Figure 3 Population Growth in Region (2008 Vs 2012)
Figure 4 Growth in GDP of Developing vs. Developed Countries
Figure 5 Growth in Smartphone Users (2012-2017)
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Assumptions of the Research Study
Figure 9 Limitations of the Study
Figure 10 Wireless Audio Device Market, By Application, 2020
Figure 11 Wireless Audio Device Application Market Snapshot (2014-2020): Market for Commercial Application is Expected to Grow at A High CAGR Figure 12 Market: 2013
Figure 13 Wireless Audio Device Technology Market Snapshot (2014-2020): the Bluetooth Technology Held the Largest Market Size
Figure 14 Consumer & Home Application Market Size, By Product (2014-2020): the Wireless Speaker System Held the Largest Market Size
Figure 15 Huge Demand of Wireless Audio Devices in Consumer and Commercial Sector
Figure 16 Wireless Speaker System to Grow at the Fastest Rate Among the Top Three Products in the Market
Figure 17 The Consumer & Home Application Captured the Maximum Share in the Emerging Asia-Pacific Market
Figure 18 In APAC, Japan is Estimated to Emerge as the Fastest Growing Market
Figure 19 The Consumer & Home Segment Will Continue to Dominate the North American Market in the Next Six Years
Figure 20 Developing Markets to Grow Faster Than the Developed Ones
Figure 21 The Commercial Segment Has A Promising Future in the Emerging Economies of the APAC Region
Figure 22 Wireless Audio Device Market Segmentation: By Product
Figure 23 Market Segmentation: By Technology
Figure 24 Market Segmentation: By Application
Figure 25 The Increasing Adoption of Portable Devices is the Main Driver
Figure 26 Value Chain Analysis
Figure 27 Supply Chain of the Major Players in the Market
Figure 28 Key Industry Trends in the Market
Figure 29 Porter’s Five Forces Analysis
Figure 30 Porter’s Five Forces Analysis for the Market
Figure 31 Threats of New Entrants
Figure 32 Threats of Substitutes
Figure 33 Bargaining Power of Buyers
Figure 34 Bargaining Power of Suppliers
Figure 35 Intensity of Rivalry
Figure 36 Strategic Benchmarking: Expansion of Product Portfolio
Figure 37 Wireless Audio Device: Components
Figure 38 Wireless Audio Device Market Segmentation, By Product
Figure 39 The Wireless Speaker System is Expected to Grow at A Higher Rate By 2020 
Figure 40 Market Segmentation, By Technology
Figure 41 The Bluetooth Technology is Expected to Grow at A Higher Rate When Compared to Other Wireless Technologies
Figure 42 Market Segmentation, By Application
Figure 43 The Consumer & Home Application Holds the Largest Market Share
Figure 44 The Wireless Speaker Systems Are Growing With the Highest CAGR
Figure 45 All the Products for the Commercial Application Are Expected to Grow at A Double Digit CAGR
Figure 46 Wireless Speaker Systems Are Growing With an Impressive CAGR for the Automotive Application
Figure 47 Sound Bars Hold the Largest Market Size
Figure 48 Geographic Snapshot (2014)- the Rapidly Growing Markets Are Emerging as the New Hot Spots
Figure 49 Country-Wise Growth for the Wireless Audio Device Applications Segment
Figure 50 The North American Market Snapshot: Demand Will Be Driven By the Requirement of Luxury Lifestyle
Figure 51 Asia-Pacific Market Snapshot — Japan is the Most Lucrative Market
Figure 52 Companies Adopted Product Innovation as the Key Growth Strategy Over the Last Three Years (2011-2014)
Figure 53 Apple, Inc. and Harman International, Inc. Grew at the Fastest Rate From 2010 to 2014
Figure 54 Wireless Audio Device Market Share, By Key Player, 2013
Figure 55 Market Evaluation Framework- the Significant Product Development Has Fuelled the Growth and Innovation
Figure 56 Battle for the Market Share: New Product Launches Was the Key Strategy
Figure 57 Geographic Revenue Mix of the Top Five Market Players
Figure 58 Competitive Benchmarking of the Key Market Players: Apple, Inc. Emerged as the Champion Due to Its Innovative Products in the  Market
Figure 59 Apple Inc.: Business Overview
Figure 60 Apple Inc. SWOT Analysis
Figure 61 Bose Corporation: Business Overview
Figure 62 Bose Corporation: SWOT Analysis
Figure 63 DEI Holdings Inc.: Business Overview
Figure 64 Harman International Inc.: Business Overview
Figure 65 Harman Industries International: SWOT Analysis
Figure 66 Koninklijke Philips N.V: Business Overview
Figure 67 Sennheiser Electronic GMBH & Co. KG: Business Overview
Figure 68 Sennheiser Electronic GMBH & Co. KG: SWOT Analysis
Figure 69 Shure Incorporated: Business Overview
Figure 70 Sony Corporation: Business Overview
Figure 71 Sony Corporation: SWOT Analysis
Figure 72 Vizio Inc. : Business Overview
Figure 73 Voxx International: Business Overview
Figure 74 Voxx International: SWOT Analysis

A wireless audio system offers connectivity, expandability, flexibility, and convenience. It makes audio playback by using a handheld device. Wireless audio systems provide advantages over wired ones same as wireless devices such as smartphones are better than wired devices. The wireless audio devices provide audio signals wirelessly not the power signals. The wireless audio devices can be powered with power cables or batteries or depending on the design. Wireless audio devices uses wireless platforms such as Bluetooth, Radio frequency, Infrared, Wi-Fi, SKAA and Airplay for the streaming of music from audio enabled devices to wireless output system.

The persistent rise of portable devices like multimedia players, smartphones, and tablets has helped drive up the demand for audio devices especially in APAC and Middle East region. This has forced the audio industry to adapt to the changing trends in consumers' media consumption habits. The industry is rapidly evolving by integrating wireless connectivity across host of devices such as sound bars, microphone, headphones, speaker docks, and home theater in a box (HTIB) systems. This report presents the future of the wireless audio device market and industry from both technical and market-oriented perspectives with techno-market oriented roadmaps till 2020. This report describes the market trends, drivers, restraints, and opportunities of the market and forecasts the market till 2020, based on technology, product types, applications, and geography. In geography, the report covers North Americas, Europe, Asia-Pacific, and RoW (Rest of the World).

Some of the key players in the wireless audio device market includes Bose Corporation (U.S.), DEI Holdings Inc. (U.S.), Harman International, Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), Sennheiser Electronic GmbH (Germany), Shure (U.S.), Sony Corporation (Japan), Vizio, Inc. (U.S.), VOXX International Corporation (U.S.), Apple, Inc. (U.S.).

Wireless Audio Device Market

Source: MarketsandMarkets Analysis

The wireless audio device market is expected to grow to $24.52 billion by 2020, at an estimated CAGR of 25.23% from 2014 to 2020. Furthermore, the advancement in wireless audio devices is expected to provide an impetus to the growth in the market. Wireless technology has made successful inroads across all product segments of consumer electronics and broadcast industry has been a major benefiter of the same.

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