HOME Research Insight New Product Launches and Partnerships, Agreements & Collaborations are the Key Strategies Adopted by Leading Market Players



New Product Launches and Partnerships, Agreements & Collaborations are the Key Strategies Adopted by Leading Market Players


New product launches and partnerships, agreements & collaborations are the key strategies adopted by market players to gain traction in the bioplastics & biopolymers market. These strategies accounted for 28.3% of all the growth strategies adopted by market players between 2012 and 2016. NatureWorks LLC (U.K.), a leading market player, has adopted partnerships, agreements &collaborations and new product launches as its primary growth strategies. Companies also adopted the strategy of mergers, acquisitions & joint venture to expand their regional reach. This approach accounted for 23.9% of all the growth strategies adopted by market players during the above-mentioned period. Expansions accounted for 19.6% of all the growth strategies followed by market players in the bioplastics & biopolymers market.

Europe was the most active regions, in terms of strategic initiatives undertaken between 2012 and 2016. New product launches and partnerships, agreements & collaborations were the most favored strategy in Europe. Companies such as BASF SE (Germany), Corbion NV (Netherlands), Metabolix, Inc. (U.S.), and Plantic Technologies PLC (Australia) made several partnerships, agreements & collaborations and launched new products to serve customers more efficiently and increase their market shares.

Major manufacturers, including BASF SE (Germany), Bio-on S.p.A. (Italy), NatureWorks LLC (U.K.), Metabolix Inc. (U.S.), Meredian Holdings Group Inc. (Washington), Plantic Technologies PLC (Australia), have been profiled in this report. These companies have adopted both, organic and inorganic growth strategies such as expansion, mergers, acquisitions & joint ventures, partnerships, agreements & collaborations, and new product launches to strengthen their foothold in the bioplastics & biopolymers market.

Plantic Technologies PLC (Australia), Bio-on S.p.A.(Italy), Indorama Ventures Public Limited Company (Thailand), and NatureWorks LLC (U.K.) accounted for the largest share of all the development activities in the market. The company follows dynamic growth strategies, focusing on new product launches, expansions, and agreements & joint ventures to increase its presence in Europe and RoW. In 2014, Indorama Venture Public Company Limited acquired Performance Fibers in China Synergies with HVA business. While NatureWorks LLC collaborated with 3Dom Filament Limited to license the use of Ingeo brand name and logo for manufacturing filaments in 3D printing industry. By adopting these strategies, the market players tried to gain competitive advantage by enhancing their regional footprint and helped to widen their application area.

Bio-on S.p.A. has gained a strong foothold in the bioplastics & biopolymers market. It is focusing on organic growth and has enhanced its product portfolio through various growth strategies, such as expansions and joint ventures, to meet the growing demand from customers. Bio-on S.p.A. has created the first material to team paper and bioplastics designed for food packaging. Recently, Bio-on S.p.A. collaborated with Italeri S.p.A., a manufacturer of scale models. Bio-on S.p.A. created the worlds first facility for developing and making MINERV PHAs bioplastics. By adopting these strategies, the market player tried to gain competitive advantage by enhancing their regional footprint as well as expanding the scope for bioplastics & biopolymers markets.

Related Reports:

Bioplastics & Biopolymers Market by Type (Bio-PE, Bio-PET, PLA, Starch Blends, Biodegradable polyesters, Regenerated Cellulose and PHA), Application (Packaging, Bottles, Agriculture), and by Region - Trends & Forecast to 2021

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