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3. IBM (US) and Microsoft (US) are Leading Players in the Data Discovery Market

The global data discovery market size to grow from USD 7.0 billion in 2020 to USD 14.4 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.6% during the forecast period. Various factors such as the growing need to discover sensitive structured and unstructured data, increasing investments in data privacy with evolving regulations, growing adoption of cloud-based data discovery solutions to improve security compliance and governance within data and the growing importance of data utilization during COVID-19 scenario among organizations are expected to drive the adoption of the data discovery market.

Data discovery involves identifying and locating sensitive or regulated data to adequately protect it or securely remove it. Data discovery involves auditing sensitive or regulated information, including confidential or proprietary data as well as protected data such as Personally Identifiable Information (PII) or electronic protected health information (ePHI). Data discovery enables security teams to identify this information to protect it and ensure its confidentiality, integrity, and availability. It involves the collection and evaluation of data from various sources and is often used to understand trends and patterns in the data. Data discovery, usually associated with Business Intelligence (BI), helps inform business decisions by bringing together disparate, siloed data sources to be analyzed.

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Some of the key players operating in the data discovery market include IBM (US), Microsoft (US), Oracle (US), Salesforce (US), SAS Institute (US), Google (US), AWS (US), Micro Focus (UK), MicroStrategy (US), Cloudera (US), PKWARE (US), Alteryx (US), Thales (France), Spirion (US), Egnyte (US), Netwrix (US), Varonis (US), Digital Guardian (US), Nightfall (US), Securiti (US), DataGrail (US), Dathena (Singapore), BigID (US), Explorium (US), 1touch.io (US), Congruity360 (US), and Concentric (US). These data discovery vendors have adopted various organic and inorganic strategies to sustain their positions and increase their market shares in the global data discovery market.

IBM was founded in 1911 and is headquartered in New York, US. The company is a multinational technology and consulting corporation that offers infrastructure, hosting, and consulting services. As of December 31, 2019, IBM’s total employee strength, including that of its wholly owned subsidiaries, was 352,600. The company operates through five major business segments: cognitive solutions, global business services, technology services and cloud platforms, systems, and global financing. It offers industry solutions, system services, IT infrastructure, resiliency services, and financing. IBM is one of the top vendors in the data discovery market, as it provides a strong portfolio of solutions and services in the market. IBM offers smart data discovery solutions that help businesses to gain a deeper understanding of data with easy-to-use analytics. The company provides solutions to various industry verticals, including IT, healthcare and life sciences, government, telecom, automobile, manufacturing, fast-moving consumer goods, chemicals and petroleum, electronics, energy and power, media and entertainment, mining, retail, BFSI, travel and transportation, and education. It has presence in more than 175 countries in North America, Europe, APAC, MEA, and Latin America.

Microsoft was founded in 1975 and is headquartered in Washington, US. The company develops software, services, devices, and solutions to compete in the era of intelligent cloud and intelligent edge. With continuous investments on a mix-reality cloud, Microsoft enables its customers to digitalize their business processes. The company’s offerings include cloud-based solutions that provide customers with software, platforms, content, and deliver solution support and consulting services for its clients. Its product offerings include Operating Systems (OS), cross-device productivity applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. Microsoft works on three pillars: privacy, cybersecurity, and responsible AI to provide tools and frameworks for its customers to drive policy change. The company is known to invest in data centers and other hybrid and edge infrastructure to enhance its services offerings. Microsoft offers Azure Information Protection (AIP), Microsoft Power BI Desktop, and Data Discovery and Classification solutions for data discovery market.  The company caters to a wide range of verticals, including finance and insurance, manufacturing and retail, energy and utilities, media and entertainment, public sector, healthcare, and IT and telecommunications. It has a geographical presence in more than 190 countries across North America, APAC, Latin America, MEA, and Europe.

Related Reports:

Data Discovery Market by Component, Functionality, Organization Size, Deployment Mode, Application, Vertical (BFSI, Healthcare and Life Sciences, Telecommunications and IT, Manufacturing), and Region - Global Forecast to 2025

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