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3. Strategies Adopted by the Players in the Global Electronics Ceramics & Electrical Ceramics Market between 2012 and 2016

New product launches, mergers & acquisitions, and expansions & investments are the key strategies adopted by industry players to achieve growth in the global electronics ceramics & electrical ceramics market between 2012 and 2016. Increasing industrial and technological advancements have created a demand for efficient plastic products with excellent physical properties such as high-temperature stability, hardness, and low thermal expansion. Thus various end-use industries have focused on the use of electronics ceramics & electrical ceramics, leading to a rise demand for these products. These aspects have encouraged companies to adopt strategies such as new product launches, expansions, mergers & acquisitions, and agreements. Some of the key players, such as Coors Tek Inc. (U.S.), Kyocera Corporation (Japan), Ceram Tec GmbH (Germany), Morgan Advanced Materials plc. (U.K.), and Ceradyne Inc. (U.S.), have adopted these strategies to develop their businesses, globally. These strategies also accounted for a significant share of the overall growth strategies adopted by the players in the global electronics ceramics & electrical ceramics market between 2012 and 2016.

Coors Tek, Inc. is a leading player in the global electronics ceramics & electrical ceramics market. The company, as a major ceramics manufacturer, aims to strengthen its market position and become one of the most innovative companies in the world. The company has adopted acquisition and expansion as a part of its growth strategy. In 2015, the company acquired Pegasor Oy (Finland), a sensor manufacturing company which will expand its solutions in the sensor market and also strengthen its global presence.

Kyocera Corporation is the largest ceramics & ceramic components producer in the world. As a part of its business strategy, Kyocera Corporation focuses on manufacturing and research. The company focuses on high quality products by employing the latest state of art technology and continuously improving the efficiency of its operations. Kyocera Corporation places high importance on attracting, developing and retaining a skilled workforce. The company is focusing on new product development. In 2016, it developed a multilayer ceramic capacitor for telecommunication equipment such as the mobile phone. This capacitor doubles the capacitance of the conventional capacitor while maintaining the same size and also provides greater device functionality.

Key companies, such as are Ceram Tec GmbH (Germany), Kyocera Corporation (Japan), Morgan Advanced Materials plc. (U.K.), Rauschert Steinbach GmbH (Germany), Mantec Technical Ceramics Ltd. (U.K.), Coors Tek, Inc. (U.S.), ENrG Inc. (U.S.), Ceradyne, Inc. (U.S.), McDanel Advanced Ceramic Technologies (U.S.), and NGK Spark Plug Co., Ltd. (Japan) are the most active players in the global electronics ceramics & electrical ceramics market.

Related Reports:

Electronics Ceramics & Electrical Ceramics Market by Material (Alumina, Silica, Zirconia), Product (Monolithic Ceramics, Ceramic Matrix Composites), End-Use Industry (Home Appliances, Power Grids, Medical Devices), and Region - Global Forecast to 2021

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