HOME Research Insight Product Launches are the Key Strategy Adopted by Leading Market Players to Foster their Growth in the Global Environmental Monitoring Market



Product Launches are the Key Strategy Adopted by Leading Market Players to Foster their Growth in the Global Environmental Monitoring Market


The key players in the environmental monitoring market are focused on various strategies such as product launches and enhancements, strategic acquisitions, geographic expansions, and collaborations to increase their market shares in the global market. Product launches and enhancements were the key strategies adopted by industry players to achieve growth in the environmental monitoring market. These strategies were majorly adopted by Agilent Technologies, Inc. (U.S.), Danaher Corporation (U.S.), Honeywell International, Inc. (U.S.), Siemens AG (Germany), Thermo Fisher Scientific Inc. (U.S.), TE Connectivity Ltd. (Switzerland), General Electric Company (U.S.), and Emerson Electric Co. (U.S.). Apart from product launches and enhancements, a number of leading players have also adopted strategic acquisitions as a key strategy to strengthen their presence in the global market.

As of 2015, Agilent Technologies, Inc. (U.S.), Danaher Corporation (U.S.), Honeywell International Inc. (U.S.), Siemens AG (Germany), Thermo Fisher Scientific Inc. (U.S.), TE Connectivity Ltd. (Switzerland), General Electric Company (U.S.), Emerson Electric Co. (U.S.), Teledyne Technologies Inc. (U.S.), and Merck KGaA (Germany)are some key players operating in the global environmental monitoring market.

Agilent Technologies, Inc. (U.S.), held the leading position in the environmental monitoring market in 2015, owing to its robust product portfolio of environmental monitoring products as well as its strong geographic presence across major markets. The company primarily focuses on development and commercialization of advanced environmental monitoring products as its key growth strategy to sustain its leadership position in the global environmental monitoring market. In line with this strategy, the company has launched numerous environmental monitoring products in the last three years. These include the 8900 Triple Quadrupole ICP-MS system, the Agilent Arsine/Phosphine GC/MS Analyzer, Agilent Water Screener GC/MS Analyzer, Agilent 5110 Inductively Coupled Plasma-Optical Emission Spectrometer, Agilent Q-TOF Mass Spectrometry System, 7200B Quadrupole Time-of-flight Gas Chromatography Mass Spectrometer (GC/MS) System, Agilent 5100 ICP-OES, Agilent 6495 LC/MS Triple Quadrupole System, and 4300 Handheld Fourier transform infrared (FTIR) spectrometer.

Danaher Corporation (U.S.) held the second position in the environmental monitoring market in 2015. This is mainly due to the strong water quality testing and analysis product portfolio of the company in the global environmental monitoring market. The company has primarily adopted product launches and enhancements as its key growth strategy to strengthen its position in the global environmental monitoring market. In line with this strategy, the company launched various products such as TrojanUVTelos water analyzer and purifier, Pocket Pro and Pocket Pro+ water testers, and DR 900 handheld colorimeter. Additionally, the company also adopted acquisition as a strategy to strengthen its product portfolio and expand its share in the global market. For instance, in May 2015, the company acquired Pall Corporation (U.S.), a global supplier and manufacturer for separation, filtration, and purification products of contaminated air, water, and gas samples. The company also acquired Aguas Industriales Ltda. (Chile) in June 2014 and BioTector Analytical Systems, Ltd., (Ireland) in April 2014, to further strengthen its product offerings and geographic presence.

Majority of the leading players involved in environment monitoring market prefer product launches and enhancements as their key growth strategy, to achieve desired market growth. During 2013-2016, prominent product manufacturers such as Agilent Technologies, Inc., Danaher Corporation, Honeywell International Inc., and Siemens AG adopted product launches as their key strategy to strengthen their product portfolios and to address the unmet needs of their customers by providing innovative environmental monitoring products.

Related Reports:

Environmental Monitoring Market by Product (Monitor (Fixed, Portable), Sensor (Analog, Digital), and Software), Sampling Method (Intermittent, Continuous, Active, Passive), Application (Particulate Matter, Air, Gas, Water, Soil, Noise) - Forecast to 2021

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