HOME Research Insight New Product Launch is the Key Strategy Adopted by Industry Players Operational in the Global DC-DC Converters Market



New Product Launch is the Key Strategy Adopted by Industry Players Operational in the Global DC-DC Converters Market


DC-DC converters are used in a variety of applications, including power supply for personal computers & laptops, office equipment, spacecraft power systems, telecommunication equipment such as spectrums, smartphones and mobile devices which are powered by batteries, automotive spare parts, among other electronic devices. The global DC-DC converters market is expected to grow from USD 3.46 Billion in 2016 to USD 3.94 Billion by 2021, at a CAGR of 2.66% during the forecast period 2016 to 2021. Growing demand for electronic goods across the world is boosting the growth of the global DC-DC converters market.

Key players operational in the global DC-DC converters market include General Electric (GE) (U.S.), Ericsson (Sweden), Texas Instruments (U.S.), Murata Manufacturing Co., Ltd. (Japan), and Delta Electronics, Inc. (Taiwan), among others. New product launch is the key strategy adopted by industry players operational in the global DC-DC converters market. Market players are focusing on entering new markets by launching technologically-advanced and cost-effective products. Their core competencies include a better product portfolio and investment in R&D activities.

General Electric (GE) (U.S.), Delta Electronics (U.K.), Ericsson (Sweden), and Texas Instruments (U.S.) are the top companies operational in the global DC-DC converters market globally. Among these, Ericsson and General Electric have a wide geographical reach.

General Electric (GE) (U.S) is a leading supplier of DC-DC converters. The company has a strong focus on R&D and invests approximately USD 5.2 Billion every year, which helps it to innovate technologically advanced products. Its global presence is expected to help the company to expand its customer base across diverse geographies. Strategic alliances offer strong growth opportunities to the company, especially in terms of entering new markets or launching new products and services. The company focuses on new product development to increase its product portfolio. In March 2016, GE’s Critical Power business introduced a new product, Barracuda-series TM QBVE094A0S10R7. It is a 1000-Watt (W) DC-DC bus converter, which provides the highest power density and lowest cost-per-rated-watt in a quarter-brick solution. The new product offers additional 20% power than the old 800-W solutions.

Ericsson (Sweden) is a provider of communication technology and services. Its primary focus is to expand into new areas with innovative technologies. Therefore, the company spends approximately 15% of its total revenue on R&D to expand and develop innovative products in accordance with varying market trends. Ericsson has a strong market position in the telecom and network management domains. It is focused on the new product development strategy to increase its product offerings. In March 2016, Ericsson launched a low profile 12V DC-DC converter. The new converter has excellent thermal capabilities, and Ericsson’s new HRR (Hybrid Regulated Ratio) technology for high power conversion.

Related Reports:

Global DC-DC Converters Market by Application, Output Number, Input Voltage, Output Voltage, Output Power, Sales Channel, Form Factor, Product Type and Region - Forecast to 2021

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