HOME Research Insight Prominent Players Adopted Various Strategies Such as Partnerships/Agreements/Collaborations, New Product Developments, and Mergers and Acquisitions to Sustain and Gain a Higher Market Position in the Hybrid Cloud Landscape



Prominent Players Adopted Various Strategies Such as Partnerships/Agreements/Collaborations, New Product Developments, and Mergers and Acquisitions to Sustain and Gain a Higher Market Position in the Hybrid Cloud Landscape


The cloud computing environment among the enterprises has undergone huge transformation due to the advent of hybrid cloud solutions. A hybrid cloud is a type of deployment model that uses the combination of both private and public cloud. The hybrid cloud provides benefits of scalability and cost-effectiveness without exposing critical applications and data. In addition, it is the most-efficient cloud computing solution that can be moved across multiple platforms within a secure environment. The global hybrid cloud market is projected to reach USD 91.74 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 22.5% from 2016 to 2021.

The hybrid cloud market has gained traction due to the growing demand of organizations for agile, scalable, and cost effective cloud computing solutions, rising need of standards for interoperability between cloud services and existing systems, increasing demand to avoid vendor lock-in, and increasing digital services and their application. Vendors such as Hewlett-Packard; Microsoft Corporation; IBM Corporation; Cisco Systems; Equinix, Inc.; Oracle Corporation; VMware, Inc., Citrix Systems, Inc.; Rackspace, Inc.; and Amazon Web Services, Inc.  are a few of the prominent players offering solutions in this market space.

Prominent players adopted various strategies such as partnerships/agreements/collaborations, new product developments, and mergers and acquisitions to sustain and gain a higher market position in the hybrid cloud landscape. For example, IBM and VMware announced a strategic partnership aimed at helping companies take better advantage of the cloud services. The two companies would benefit by providing advanced solutions for hybrid cloud deployment model along with capacity expansion, disaster recovery, data center consolidation, and others. Similarly, HP announced to extend its partnership with Microsoft Azure as a public cloud partner for HPE customers to provide integrated hybrid cloud deployments while using HP’s services and infrastructure for Microsoft’s hybrid cloud offerings. The report studies the major strategies adopted by the leading players in this market. Most of the top vendors have adopted partnerships/collaborations/agreements as their key strategy to sustain the competitive advantage and expand their businesses. The report also highlights the strategic acquisitions, collaborations, expansions, and developments of the leading players in this market that help drive innovations and offer incremental value to the customers. For instance, IBM announced its expansion of hybrid cloud capabilities to China with the help of Bluemix Local, which enables companies to build apps and deploy them across cloud private, public, and on-premises environment.

Related Reports:

Hybrid Cloud Market by Solution (Cloud Management and Orchestration, Disaster Recovery, Security and Compliance, and Hybrid Hosting), by Service (Professional Services and Managed Services), by Service Model (IaaS, PaaS, and SaaS) - Global Forecast to 2021

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