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3. Google (US) and Microsoft (US) are leading players in Indoor Location Market

The indoor location market is projected to grow from USD 10.9 billion in 2023 to USD 29.8 billion by 2028, at a CAGR of 22.3% during the forecast period. The market providers are being encouraged to improve the capabilities of their indoor location hardware, systems, and software as a result of the growing need for location analytics.

The major vendors covered in the indoor location market include  Zebra Technologies (US), Cisco (US), Google (US), Microsoft (US), HPE (US), Apple (US), Esri (US), Acuity Brands(US), Inpixon(US), HERE Technologies (US), HID Global (US), CenTrak (US), Sonitor (Norway), Ubisense (UK), infsoft (Germany), Polaris Wireless (US), Quuppa (Finland), Securitas Healthcare (US), Navigine (US), Blueiot (China), Kontakt.io (US), AiRISTA (US), InnerSpace (Canada), Syook (India), Oriient (Israel), Navenio (England), Situm (Spain), Pozyx (Belgium), Azitek (Portugal), and Mapxus (China). These players have adopted various growth strategies, such as partnerships, business expansions, agreements, collaborations, and new product launches, to expand their presence in the indoor location market.

To know about the assumptions considered for the study download the pdf brochure

Google's product innovations help increase the use of its services, and the company is one of the most recognized brands in the world. Its core products and platforms include Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube, and each of them has over one billion active users every month. Google has built a platform in the cloud and invests in infrastructure, security, data management, analytics, and AI. The company's global clientele is spread across verticals, such as automotive, BFSI, retail and eCommerce, education, energy, engineering, entertainment, environment, food, beverage, government, healthcare, manufacturing, media, telecommunications and IT, transportation, and travel & hospitality. As more digital experiences are being built in the cloud, the company's cloud products focus on helping enterprises of all sizes take advantage of the latest technologies and efficiently run their businesses. Google invests in Android mobile OS, Chrome browser, Chrome OS, and Daydream Virtual Reality (VR) platforms. In the indoor location market, the company offers Google indoor map solution, enabling users to have a better navigation facility for buildings or indoor sites. Using its Tango 3D sensing computer vision technology, Google has worked on a detailed indoor location positioning service.

Microsoft develops software, services, devices, and solutions to compete in the era of the intelligent cloud. Microsoft helps its clients digitalize their business processes with increased investments in the mix-reality cloud. Cloud-based solutions from the business allow customers access to software, platforms, and content. Operating Systems (OS), cross-device productivity apps, servers, business solution apps, desktop and server administration tools, and video games are among its product offerings. The company develops tools and frameworks for its customers to support policy change based on three pillars: privacy, cybersecurity, and responsible AI. To improve its service offerings, it focuses on making investments in data centres and other hybrid and edge infrastructure. In the indoor location market, Microsoft offers the Path Guide solution that enables users to locate specific places in a building when the GPS signal is lost.

Related Reports:

Indoor Location Market by Component (Hardware, Solutions, and Services), Technology (BLE, UWB, Wi-Fi, RFID), Application (Emergency Response Management, Remote Monitoring, Predictive Asset Maintenance), Vertical and Region - Global Forecast to 2028

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