HOME Research Insight IBM and Twitter Entered into a Partnership, Where IBM by Using its Cloud-Based Analytics Can Understand the Customers in the Insights-as-a-Service Market



IBM and Twitter Entered into a Partnership, Where IBM by Using its Cloud-Based Analytics Can Understand the Customers in the Insights-as-a-Service Market


The Insights-as-a-Service market is expected to grow from USD 1.16 Billion in 2016 to USD 3.33 Billion by 2021, at a high Compound Annual Growth Rate (CAGR) of 23.5%, owing to enhance the existing market offerings and increasing focus on pricing and promotions.

The major players in the Insights-as-a-Service include Oracle Corporation (California, U.S.), Accenture Plc  (Dublin, Ireland), International Business Machines Corporation (New York, U.S.), Capgemini (Paris, France), Deloitte Touche Tohmatsu Limited (New York, U.S.), Dell EMC (Massachusetts, U.S.), NTT Data Corporation (Tokyo, Japan), GoodData (California, U.S.), Zephyr Health (California, U.S.), and SmartFocus (London, U.K.). These players have adopted various growth strategies such as, expansions, acquisitions, partnerships, joint ventures & collaborations, and new product launches. Partnerships and new product launches were the two major strategies adopted by these players to achieve a strong foothold in the Insights-as-a-Service market.

In October 2014, IBM and Twitter entered into a partnership, where IBM by using its cloud-based analytics can understand the customers and the market in a better way by gaining insights from the customer database provided by Twitter. In September 2014, IBM launched Watson analytics to provide businesses with strong predictive and analytics tools, which can help them gain insights into their business activities and take efficient decisions accordingly. The clients can use these insights to run their businesses smoothly and efficiently. 

In February 2015, Deloitte entered into a partnership with Cloudera to work on delivering clients actionable insights into huge data sets by using Cloudera’s enterprise data hub. These analytics capabilities can help clients analyse information gained and take important business changing decisions based on it. In October 2016, Deloitte launched the advanced analytics solution for supply chain operations to help clients gain real time predictive insights. The special focus on supply chain operations related activities of a business can help clients make more informed decisions faster.

The Insights-as-a-Service market research report analyses global adoption trends, future growth potentials, key drivers, vendor portfolio analysis, restraints, opportunities, and value chain in this market.

Related Reports:

Insights-as-a-Service Market by Application (Revenue Cycle Management, Governance, Risk & Compliance, Customer Life Cycle Management), Type, Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2021

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