HOME Research Insight New Product Launches are some of the Significant Strategies Adopted by the Players to Grow in the Mobile Virtualization Market



New Product Launches are some of the Significant Strategies Adopted by the Players to Grow in the Mobile Virtualization Market


The flourishing mobile device industry has recently begun to exploit the benefits of virtualization. Majority of employees prefer carrying their personal mobile devices to work and use them for work related activities. In addition, increasing need to isolate personal and work data is driving the adoption of mobile virtualization. The mobile virtualization market is projected to reach USD 5.68 Billion by 2021, at a CAGR of 21.3% during the forecast period.

Vendors in the mobile virtualization market include International Business Machine Corporation (U.S.), Oracle Corporation (U.S.), VMWare, INC. (U.S.), CA Technologies, INC. (U.S.), Microsoft Corporation, INC. (U.S.), Citrix System (U.S.), AT&T Inc. (U.S.), Harman International Industries, Inc. (U.S.), BlackBerry Limited (Canada), and Cellrox Pvt. Ltd. (Israel). Market players have adopted different strategies to enhance their presence globally and expand their market shares. Partnerships, collaborations, agreement, acquisitions, and new product launches are some of the significant strategies adopted by the players to grow in the mobile virtualization market. IBM, Citrix Systems Ltd., VMWare, Harman International Industries, and Microsoft Corporation have adopted these strategies to expand their product portfolio.

VMWare is one of the leading players in the mobile virtualization market. The company has adopted both organic as well as inorganic strategies to enhance its presence in the global market. The company has forged partnerships and strategic alliances with local as well as global players. The company has also expanded its strategic partnership with IBM by integrating IBM Cloud with Horizon Air to make critical data and apps available on any device. This would enable Horizon Air customers to take advantage of additional features, such as speed, scalability, and security of cloud-hosted desktop and application services via IBM cloud. Moreover, there are other companies too that have adopted organic strategies to sustain their competitive position in the mobile virtualization market. Harman International Industries, Inc. is another major leading provider of mobile virtualization. Harman International Industries, Inc. acquired Red Bend Software (Israel), a leading provider of software and device management technology, over-the-air (OTA) software, and virtualization technology. This acquisition has enabled Harman International Industries to strengthen the company’s position in the automotive software industry, specifically in the connected car segment.

Citrix Systems, Inc. is another major provider of mobile virtualization. Citrix Systems is a multinational software company that provides networking, application, server, and virtualization. Citrix is a leading provider of application virtualization solutions, mobility management, networking, and software as a service. The company operates globally through its subsidiaries in California and Massachusetts, and has development centers in the U.K., Canada, Germany, Denmark, India, and Australia. In January 2015, Citrix announced enhancements to its products, XenApp and XenDesktop. The enhancements and features include optimization pack for Lync, director session recording, and XenServer 6.5. These enhancements are fulfilling Citrix’s vision of delivering enhanced user experience.

Related Reports:

Mobile Virtualization Market by Technology (Hypervisor, Application Containers, and Mobile Device Management), Organization Size (Large, and SMEs), Vertical (Retail, Media & Entertainment, Energy & Utility, BFSI, IT & Telecom) - Global Forecast to 2021

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