HOME Research Insight Product Launches Was The Major Growth Strategy Adopted By Players Operating In The Global Particle Counters Market



Product Launches Was The Major Growth Strategy Adopted By Players Operating In The Global Particle Counters Market


The particle counters market is highly fragmented with players such as Particle Measuring Systems (U.S.), Beckman Coulter (U.K.), RION Co., Ltd. (Japan), Lighthouse Worldwide Solutions (U.S.), TSI (U.S.), and Climet Instruments Company (U.S.).

Product launches, expansions, acquisitions, agreements, partnerships, and joint ventures were the major strategies adopted by key players to achieve growth in this market. Product launches accounted for 31.9% of the total strategies adopted by the players in this market. The key players that adopted this strategy are Particle Measuring Systems (U.S.), Beckman Coulter (U.S.), RION Co., Ltd. (Japan), TSI Incorporated (U.S.), and Merck KGaA (Germany). For instance, in December 2016, Beckman Coulter introduced HIAC PODS+ liquid particle counter comprising advanced features for the early detection of minute contaminants. This product introduction has broadened the company’s portfolio of liquid particle counters.

Agreements and partnerships accounted for 10.6 % of the overall strategic developments in the particle counters market from 2013 to 2016. Players adopted these strategies to expand their product portfolios and customer base, and fortify their sales channels. The key players that adopted these strategies were Particle Measuring Systems (U.S.), Climet Instruments Company (U.S.), and Particle Plus (U.S.). For instance, in October 2015, Particle Measuring Systems partnered with Critical Certification Pty Ltd. (Australia). Under this partnership, Critical Certification Pty Ltd. will represent the complete line of PMS products in Australia. In June 2015, Particle Measuring Systems entered into a distribution agreement with Link Lab (Greece). Under this agreement, Link Lab will distribute PMS products and services in Greece. This agreement provided customers direct contact to the manufacturer, expedited services, and enhanced customer support.

Acquisitions accounted for 10.6% of the total strategic developments in the particle counters market from 2013 to 2016. Players adopted this strategy to strengthen their existing product portfolios. The key players that adopted these strategies were Particle Measuring Systems (U.S.), TSI Incorporated (U.S.), Merck KGaA (U.S.), and Particle Plus (U.S.). For instance, in November 2016, TSI Inc. acquired MSP Corporation (U.S.), an instrumentation and equipment company. This acquisition enhanced TSI’s product portfolio and expanded its business in the U.S.

Expansions accounted for 8.5% of the total strategic developments in the particle counters market from 2013 to 2016. Players adopted this strategy to strengthen their networks, increase their global presence, enhance customer experience, and improve relationships with customers. The key players that adopted these strategies were Beckman Coulter (U.S.), Lighthouse Worldwide Solutions (U.S.), and Merck KGaA (U.S.). For instance, in July 2016, Merck initiated the construction of Multi-faceted Life Science Campus in Burlington, Massachusetts, U.S. The new campus is expected to be ready by the second half of 2017. The 280,000-square-foot facility is expected to include a customer collaboration laboratory, training center, and office space.

Related Reports:

Particle Counters Market by Product (Airborne Particle Counters, Liquid Particle Counters), Application (Cleanroom Monitoring, Contamination Monitoring of Liquids), and End User (Healthcare Industry, Semiconductor Industry) - Global Forecast to 2021

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