HOME Research Insight BASF SE (Germany) and Bayer AG (Germany) are Leading Players in Rodenticides Market



BASF SE (Germany) and Bayer AG (Germany) are Leading Players in Rodenticides Market


The rodenticides industry has many players (small, medium, and large); however, the industry is dominated by a few, which include BASF SE (Germany), Bayer AG (Germany), Syngenta (Switzerland), Rentokil Initial Plc (U.K.), and UPL Limited (India). Other players in this market include Neogen Corporation (U.S.), Bell Laboratories Inc. (U.S.), Liphatech, Inc. (U.S.), Impex Europa S.L. (Spain), and SenesTech, Inc. (U.S.), which collectively accounted for a major part of the rodenticides market. New product launches and acquisitions were the preferred growth strategies in this market. These strategies were adopted for better market penetration, to expand product portfolio, and to reach new potential markets.

BASF SE (Germany)

BASF SE offers a broad portfolio of sustainable products, which offer certainty and flexibility, increase efficiency and profit potential, and have the ability to expand and grow. The BASF rodenticides product portfolio provides smart solutions for rodent management to maintain a safe, clean, and healthy environment. In May, 2013, the company started a new formulation and production plant in China that would ensure effective distribution of crop protection products including rodenticides throughout the Asia-Pacific region.

BASF focuses on geographic expansion, especially in the emerging markets of Asia-Pacific and Africa. It leverages on its strong R&D capabilities for the development of new products to cater to the needs of modern agriculture. The company simultaneously launched and obtained registration for their products, thereby penetrating the large consumer base markets of several regions. It entered into collaborative contracts with many companies and acquired licensed contracts with partners to strengthen its rodenticides product portfolio.

Bayer AG (Germany)

Bayer AG is a leading player in the rodenticides industry and offers a wide range of products for rodent control. It is involved in the development, manufacture, and distribution of products in the healthcare, nutrition, and high-tech materials sectors. It operates through subgroups, namely, healthcare, crop science, and material science. The healthcare subgroup consists of the pharmaceuticals and consumer health segments. The pest management division of the company offers a wide product portfolio for rodenticides baits. In 2014, the company launched Racumin Foam, a new rodenticide in a unique foam application. This product was launched to tackle increasing rat and mouse manifestations.

Bayer AG has sales and distribution networks in over 120 countries. Germany, France, India, Brazil, and the U.S. are some of its key locations. The company’s subsidiaries include Bayer CropScience Holding SA Lyon (France), Bayer CropScience Limited Cambridge (U.K.), Bayer CropScience NV Diegem (Belgium), Bayer CropScience S.r.l (Italy), and Bayer Australia Limited (Australia).

Related Reports:

Rodenticides Market by Type (Non-Anticoagulant, Anticoagulant), End User (Agricultural Fields, Warehouses, Pest Control Companies, Urban Centers, Household Consumers), Mode of Application (Pellets, Sprays, Powders), and Region - Global Forecast to 2022

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