HOME Research Insight Cisco Systems, Inc. is one of the Dominant Players in the Software-Defined Wide Area Network (SD-WAN) Market



Cisco Systems, Inc. is one of the Dominant Players in the Software-Defined Wide Area Network (SD-WAN) Market


Software-Defined Wide Area Network (SD-WAN) is an emerging technology, which is used to access the branch offices from central network and to connect with the data centers which are separated by distance. SD-WAN technology is cost-effective, reliable, flexible, and easy to access. It delivers products and solutions, such as secure connectivity, WAN optimization, NetScaler, and central controller. Cisco Systems, Inc., Citrix Systems, Inc., Aryaka Networks, Inc., CloudGenix, Inc., Ecessa Corporation, Silver Peak Systems, Inc., VeloCloud, Viptela, Inc., Elfiq Networks, Inc., Peplink, and Versa Networks are some of the key players in the SD-WAN market. The companies are adopting the new product launches strategy to increase their market share and market penetration. Besides, the companies are also following inorganic strategies, such as partnerships, collaborations, and acquisitions.

Cisco Systems, Inc. is one of the dominant players in the SD-WAN market. The core competence of Cisco Systems is one of the trusted brands worldwide. The company is an innovating player in the SD-WAN market, which develops new products and updates existing products, as well. The company maintains its position in the SD-WAN market by acquisition, partnership, and strategic alliances. In January 2016, Cisco Systems entered into a partnership with British Telecom (BT), a British multinational telecommunications services company and together, launched BT Connect Intelligence IWAN.

Citrix Systems is another key market player catering to the SD-WAN market. The company’s core strategy is new product launches, while it also actively incorporates inorganic strategies, such as technological relationships with Microsoft and Intel. The company also focuses on developing innovative technologies and expanding its footprints in new regions to capture more market share and maintain its global competitive position through the Citrix Service Provider Program. The company updates it exiting products, such as NetScaler and additionally maintains technological relationships with companies, such as Microsoft and Intel. In March 2016, the company launched CloudBridge Enterprise Edition, which is an integration of SD-WAN and WAN optimization to form a single device which is unified using the management interface.

Related Reports:

Software-Defined Wide Area Network (SD-WAN) Market by Component (Virtual Appliances, Physical Appliances and Hybrid), Deployment Type (On-Premises and Cloud), Technology Service (Managed and Professional), Vertical, and Region - Global Forecast to 2021

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