HOME Top Market Reports Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020

Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020

By: marketsandmarkets.com
Publishing Date: July 2015
Report Code: TC 3599

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The mobile money solutions provide the opportunity for easy financial transactions to mobile users in remote locations, even to those customers who do not have a bank account. The mobile money solutions can be tailored to suite the different needs of the mobile users and can be conveniently used to facilitate location-based payments such as remote and proximity payments. Presently, mobile money solutions are broadly being adopted by the users to tactfully enable secured financial transactions. Also, mobile money services are being enhanced with security features such as biometrics and embedded passwords among various others to safeguard the user against privacy breaches, frauds, and threats of financial losses. Further, the escalating demand for finer mobile money transfers and payments has enabled the mobile money solution vendors such as Mobile Network Operators (MNOs), banks, and payment processing agents to offer exclusively customized mobile money solutions precisely suiting the needs of the users. Thus, mobile money plays the most critical role in enabling secure, convenient, and easy financial transactions for the users.

Mobile money services are prominently still accessed through SIM ToolKit (STK)/Unstructured Supplementary Service Data (USSD) by the users. The mobile subscribers also widely leverage the usage of mobile money solutions through the transaction modes of Short Messaging Service (SMS), direct mobile billing, mobile web/Wireless Application Protocol (WAP) payments, and Near Field Communication (NFC). This has in turn also revolutionized the businesses and market outreach for the chief stakeholders in the mobile money ecosystem, which include MNOs, financial institutions such as banks, payment processing agents, and payment platform providers, as it provided them with increase in revenue potentials. Further, besides providing users with an enhanced experience, mobile money has also leveraged the stakeholders to retain customers, reduce subscriber churn, and allure new customers.

Increase in mobile devices among the users, rise in interoperability, and creation of new business stream for the stakeholders are some of the factors driving the adoption of mobile money services in Africa. However, security concerns and insufficient knowledge about mobile money services are some of the factors hindering the growth of the mobile money market. Moreover, the provision of enhanced flexibility among the mobile money services offers new opportunities to the Africa mobile money service providers, while tough regulations and policies present across various African countries still stands as a challenge faced by the vendors.

The report spans the overall structure of the Africa mobile money market and provides premium insights that can help mobile money service providers such as MNOs, banks, payment processing agents, payment platform providers, and budding and independent mobile payment solution providers to identify the needs of the customers and mobile subscribers.

This report analyzes Africa adoption trends, future growth potential, key drivers, restraints, opportunities, challenges, and best practices in the mobile money market. The report also examines growth potential market sizes and revenue forecasts across different countries.

Scope of the report:

The Africa mobile money market is a broad study of the African market and forecasts the market sizes and trends in the following sub-segments.

Africa Mobile Money Market Size, by Transaction Mode:

  • NFC/smart cards
  • Direct mobile billing
  • Short Messaging Services (SMS)
  • STK/USSD
  • Others (Interactive Voice Response (IVR), Bluetooth, Wi-Fi, JRME, BREW, and other in-store mobile applications)

Africa Mobile Money Market Size, by Nature of Payments:

  • Person to person
  • Person to business
  • Business to person
  • Business to business

Africa Mobile Money Market Size, by Location:

  • Remote payments
  • Proximity payments

Africa Mobile Money Market Size, by Type of Purchase:

  • Airtime transfers and top-ups
  • Money transfers and payments
  • Merchandise and coupons
  • Travel and ticketing
  • Digital products

Africa Mobile Money Market Size, by Country:

  • South Africa
  • Kenya
  • Tanzania
  • Zimbabwe
  • Uganda
  • Angola
  • Zambia
  • DRC
  • Namibia
  • Mauritius
  • Mozambique
  • Malawi
  • Madagascar
  • Others (Ghana, Rwanda, Botswana, and Lesotho)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Key Industry Insights
    2.4 Market Size Estimation
           2.4.1 Bottom-Up Approach
           2.4.2 Top-Down Approach
    2.5 Market Breakdown and Data Triangulation
    2.6 Research Assumptions and Limitations
           2.6.1 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities in Africa Mobile Money Market
    4.2 Market: Transaction Modes
    4.3 Market Size, By Nature of Payment, 2015
    4.4 Africa Mobile Money Market (2020)
    4.5 Product Growth Matrix, 2015

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 Market, By Transaction Mode
           5.3.2 Market, By Nature of Payment
           5.3.3 Market, By Location
           5.3.4 Market, By Type of Purchase
           5.3.5 Africa Mobile Money Market, By Country
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increase in Mobile Penetration
                    5.4.1.2 Creation of New Revenue Stream for the Stakeholders
                    5.4.1.3 Rise in Interoperability
           5.4.2 Restraints
                    5.4.2.1 Security Concerns
           5.4.3 Opportunities
                    5.4.3.1 Demand for Mobile Money Services Across Businesses
                    5.4.3.2 Enhanced Flexibility Provisions Among the Mobile Money Services
           5.4.4 Challenges
                    5.4.4.1 Tough Regulations and Policies Present Across Countries
                    5.4.4.2 Insufficient Knowledge About Mobile Money Services

6 Industry Trends (Page No. - 45)
    6.1 Introduction
    6.2 Value Chain Analysis Functional Application of Mobile Money
    6.3 Strategic Benchmarking
    6.4 Porter’s Five Forces Analysis
           6.4.1 Threat From New Entrants
           6.4.2 Threat From Substitutes
           6.4.3 Bargaining Power of Suppliers
           6.4.4 Bargaining Power of Buyers
           6.4.5 Intensity of Competitive Rivalry
    6.5 Mobile Money Technologies and Regulatory Trends
           6.5.1 Technologies and Platforms
                    6.5.1.1 Radio Frequency Identification
                    6.5.1.2 Near Field Communication
                    6.5.1.3 Digital and Mobile Wallets
                    6.5.1.4 Mobile Web/Wap Payments
                    6.5.1.5 SMS/Prsms
                    6.5.1.6 Unstructured Supplementary Services Data
                    6.5.1.7 Sim Tool KIT/J2ME/BREW
           6.5.2 Current Regulations and Strategic Initiatives
                    6.5.2.1 Anti-Money Laundering/Combating Financing of Terrorism
                    6.5.2.2 Payment Service Directive
                    6.5.2.3 Single Euro Payments Area
                    6.5.2.4 Gsm Association
                    6.5.2.5 Consultative Group to Assist the Poor
                    6.5.2.6 Know Your Customer
                    6.5.2.7 Credit Card Accountability Responsibility and Disclosure Act
    6.6 Mobile Money Service Provider Business Models
           6.6.1 Operator-Centric Model
           6.6.2 Bank-Centric Model
           6.6.3 Collaboration Model

7 Africa Mobile Money Market Analysis, By Segment (Page No. - 56)
    7.1 Introduction
    7.2 Market Analysis, By Transaction Mode
           7.2.1 Introduction
           7.2.2 NFC/Smart Cards
           7.2.3 Direct Mobile Billing
           7.2.4 Mobile Web/Wap Payments
           7.2.5 Short Message Service (SMS)
           7.2.6 STK/USSD
           7.2.7 Others
    7.3 Africa Mobile Money Market Analysis, By Nature of Payment
           7.3.1 Introduction
           7.3.2 Person-To-Person
           7.3.3 Person-To-Business
           7.3.4 Business-To-Person
           7.3.5 Business-To-Business
    7.4 Mobile Money Market Analysis, By Location
           7.4.1 Introduction
           7.4.2 Remote Payments
           7.4.3 Proximity Payments
    7.5 Africa Mobile Money Market Analysis, By Type of Purchase
           7.5.1 Introduction
           7.5.2 Airtime Transfer and Top-UPS
           7.5.3 Money Transfers and Payments
           7.5.4 Merchandise and Coupons
           7.5.5 Travel and Ticketing
           7.5.6 Digital Products

8 Geographic Analysis (Page No. - 80)
    8.1 Introduction
    8.2 South Africa
    8.3 Kenya
    8.4 Zambia
    8.5 Zimbabwe
    8.6 Tanzania
    8.7 Uganda
    8.8 Angola
    8.9 Madagascar
    8.10 Namibia
    8.11 Democratic Republic of the Congo (DRC)
    8.12 Mauritius
    8.13 Malawi
    8.14 Mozambique
    8.15 Others

9 Competitive Landscape (Page No. - 114)
    9.1 Overview
    9.2 Competitive Situation & Trends
           9.2.1 Agreements, Partnerships, & Joint Ventures
           9.2.2 New Product Launches
           9.2.3 Mergers & Acquisitions

10 Company Profiles (Page No. - 121)
     10.1 Airtel
             10.1.1 Business Overview
             10.1.2 Services Offered
             10.1.3 Recent Developments
             10.1.4 MnM View
                    10.1.4.1 SWOT Analysis
                    10.1.4.2 Key Strategies
     10.2 Orange S.A.
             10.2.1 Business Overview
             10.2.2 Services Offered
             10.2.3 Recent Developments
             10.2.4 MnM View
                    10.2.4.1 SWOT Analysis
                    10.2.4.2 Key Strategies
     10.3 Mobile Telephone Networks (MTN)
             10.3.1 Business Overview
             10.3.2 Services Offered
             10.3.3 Recent Developments
             10.3.4 MnM View
                    10.3.4.1 SWOT Analysis
                    10.3.4.2 Key Strategies
     10.4 Vodacom
             10.4.1 Business Overview
             10.4.2 Services Offered
             10.4.3 Recent Developments
             10.4.4 MnM View
                    10.4.4.1 SWOT Analysis
                    10.4.4.2 Key Strategies
     10.5 Safaricom Limited
             10.5.1 Business Overview
             10.5.2 Services Offered
             10.5.3 Recent Developments
             10.5.4 MnM View
                    10.5.4.1 SWOT Analysis
                    10.5.4.2 Key Strategies
     10.6 Econet Wireless
             10.6.1 Business Overview
             10.6.2 Products and Services Offered
             10.6.3 Recent Developments
             10.6.4 MnM View
                    10.6.4.1 Key Strategies
     10.7 Tigo (Millicom)
             10.7.1 Business Overview
             10.7.2 Services Offered
             10.7.3 Recent Developments
             10.7.4 MnM View
                    10.7.4.1 Key Strategies
     10.8 Zantel
             10.8.1 Business Overview
             10.8.2 Services Offered
             10.8.3 Recent Developments
             10.8.4 MnM View
                    10.8.4.1 Key Strategies
     10.9 MCEL - Mozambique Mobile
             10.9.1 Business Overview
             10.9.2 Services Offered
             10.9.3 Recent Developments
             10.9.4 MnM View
                    10.9.4.1 Key Strategies
     10.10 Unitel
             10.10.1 Business Overview
             10.10.2 Services Offered
             10.10.3 MnM View
                    10.10.3.1 Key Strategies
     10.11 Movitel
             10.11.1 Business Overview
             10.11.2 Services Offered
             10.11.3 MnM View
                    10.11.3.1 Key Strategies

11 Appendix (Page No. - 144)
     11.1 Discussion Guide
     11.2 Introducing RT: Real Time Market Intelligence
     11.3 Available Customizations
     11.4 Related Reports


List of Tables (87 Tables)

Table 1 Africa Mobile Money Market: Assumptions
Table 2 Market Size and Growth Rate, 2015–2020 ($Million, Y-O-Y %)
Table 3 Drivers: Impact Analysis
Table 4 Restraints: Impact Analysis
Table 5 Opportunities: Impact Analysis
Table 6 Challenges: Impact Analysis
Table 7 Africa Mobile Money Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 8 NFC/Smart Cards: Market Size, By Country, 2013–2020 ($Million)
Table 9 Direct Mobile Billing: Market Size, By Country, 2013–2020 ($Million)
Table 10 Mobile Web/Wap Payments: Market Size,By Country, 2013 – 2020 ($Million)
Table 11 SMS: Market Size, By Country, 2013–2020 ($Million)
Table 12 STK/USSD: Market Size, By Country, 2013–2020 ($Million)
Table 13 Others: Market Size, By Country, 2013–2020 ($Million)
Table 14 Africa Mobile Money Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 15 Person-To-Person: Market Size, By Country, 2013–2020 ($Million)
Table 16 Person-To-Business: Market Size, By Country, 2013–2020 ($Million)
Table 17 Business-To-Person: Market Size, By Country, 2013–-2020 ($Million)
Table 18 Business-To-Business: Market Size, By Country, 2013–2020 ($Million)
Table 19 Africa Mobile Money Market Size, By Location, 2013–2020 ($Million)
Table 20 Remote Payments: Market Size, By Country, 2013–2020 ($Million)
Table 21 Proximity Payments: Market Size, By Country, 2013–2020 ($Million)
Table 22 Africa Mobile Money Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 23 Airtime Transfer and Top-UPS: Market Size,By Country, 2013–2020 ($Million)
Table 24 Money Transfers and Payments: Market Size,By Country, 2013–2020 ($Million)
Table 25 Merchandise and Coupons: Market Size,By Country, 2013–2020 ($Million)
Table 26 Travel and Ticketing: Market Size, By Country, 2013–2020 ($Million)
Table 27 Digital Products: Africa Mobile Money Market Size, By Country, 2013–2020 ($Million)
Table 28 Africa Mobile Money, By Country, 2013–2020 ($Million)
Table 29 South Africa: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 30 South Africa: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 31 South Africa: Market Size, By Location, 2013–2020 ($Million)
Table 32 South Africa: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 33 Kenya: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 34 Kenya: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 35 Kenya: Market Size, By Location, 2013–2020 ($Million)
Table 36 Kenya: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 37 Zambia: Africa Mobile Money Market Size, By Transaction Mode, 2013 – 2020 ($Million)
Table 38 Zambia: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 39 Zambia: Market Size, By Location, 2013–2020 ($Million)
Table 40 Zambia: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 41 Zimbabwe: Market Size, By Transaction Mode,  2013–-2020 ($Million)
Table 42 Zimbabwe: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 43 Zimbabwe: Market Size, By Location, 2013–2020 ($Million)
Table 44 Zimbabwe: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 45 Tanzania: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 46 Tanzania: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 47 Tanzania: Market Size, By Location, 2013–2020 ($Million)
Table 48 Tanzania: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 49 Uganda: Africa Mobile Money Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 50 Uganda: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 51 Uganda: Market Size, By Location, 2013–2020 ($Million)
Table 52 Uganda: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 53 Angola: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 54 Angola: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 55 Angola: Market Size, By Location, 2013–2020 ($Million)
Table 56 Angola: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 57 Madagascar: Africa Mobile Money Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 58 Madagascar: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 59 Madagascar: Market Size, By Location, 2013–2020 ($Million)
Table 60 Madagascar: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 61 Namibia: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 62 Namibia: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 63 Namibia: Market Size, By Location, 2013–2020 ($Million)
Table 64 Namibia: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 65 DRC: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 66 DRC: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 67 DRC: Market Size, By Location, 2013–2020 ($Million)
Table 68 DRC: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 69 Mauritius: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 70 Mauritius: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 71 Mauritius: Market Size, By Location, 2013–2020 ($Million)
Table 72 Mauritius: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 73 Malawi: Africa Mobile Money Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 74 Malawi: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 75 Malawi: Market Size, By Location, 2013–2020 ($Million)
Table 76 Malawi: Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 77 Mozambique: Market Size, By Transaction Mode  2013–2020 ($Million)
Table 78 Mozambique: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 79 Mozambique: Market Size, By Location, 2013–2020 ($Million)
Table 80 Mozambique: Market Size, By Type of Purchase, 2013 – 2020 ($Million)
Table 81 Others: Market Size, By Transaction Mode, 2013–2020 ($Million)
Table 82 Others: Market Size, By Nature of Payment, 2013–2020 ($Million)
Table 83 Others: Market Size, By Location, 2013 – 2020 ($Million)
Table 84 Others: Africa Mobile Money Market Size, By Type of Purchase, 2013–2020 ($Million)
Table 85 Agreements, Partnerships, & Joint Ventures, 2012-2015
Table 86 New Product Launches, 2012-2015
Table 87 Mergers & Acquisitions, 2012-2015


List of Figures (39 Figures)

Figure 1 Africa Mobile Money Market Segmentation
Figure 2 Market Stakeholders
Figure 3 Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Breakdown Data Triangulation Approach
Figure 7 STK/USSD to Lead the Africa Mobile Money Market in the Transaction Mode Segment
Figure 8 Person-To-Person Transaction to Lead the Market in the Nature of Payments Segment During the Forecast Period
Figure 9 Money Transfers and Payments Will Lead the Market in the Type of Purchase Segment By 2020
Figure 10 Emerging Economies Offer Attractive Market Opportunities in the Africa Mobile Money Market
Figure 11 STK/USSD is Expected to Hold the Highest Market Share Among All the Transaction Modes (2015)
Figure 12 Business to Business and Business to Person to Grow With High Rates Among the Nature of Payments Segments in the Market
Figure 13 Mozambique Mobile Money Market to Grow With the Highest CAGR During the Forecast Period
Figure 14 Africa Mobile Money Market, Growth Matrix
Figure 15 Mobile Wallets to Play A Key Role in the Mobile Money Market
Figure 16 Increase in Mobile Penetration is One of the Factors Driving This Market
Figure 17 Africa Mobile Money Market, Value Chain Analysis: Major Role Played By Payment Platform Providers
Figure 18 Porter’s Five Forces Analysis (2015): Expansive Set of Players is Increasing the Competition in the Industry
Figure 19 Mobile Web/Wap Payments are Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Business-To-Person is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Emerging Transaction Modes Such as NFC and Smart Cards are Propelling the Growth of Proximity Payments in the Africa Mobile Money Market
Figure 22 Airtime Transfer and Top-UPS are Expected to Have the Largest Market Size Among All Purchase Types
Figure 23 Kenya is Expected to Have the Largest Market Size in the Africa Mobile Money Market During the Forecast Period
Figure 24 Geographic Snapshot – Mozambique is Emerging as A New Hot Spot
Figure 25 Mozambique Market Snapshot
Figure 26 Companies Adopted Partnerships, Agreements, and Joint Ventures as the Key Growth Strategy Over the Last Four Years
Figure 27 Market Evaluation Framework, 2013-2015
Figure 28 Battle for Market Share: Partnerships, Agreements, and Joint Ventures Was the Key Strategy
Figure 29 Bharti Airtel Limited: Company Snapshot
Figure 30 Airtel: SWOT Analysis
Figure 31 Orange S.A.: Company Snapshot
Figure 32 Orange S.A.: SWOT Analysis
Figure 33 MTN: Company Snapshot
Figure 34 MTN: SWOT Analysis
Figure 35 Vodacom Group: Company Snapshot
Figure 36 Vodacom: SWOT Analysis
Figure 37 Safaricom: Company Snapshot
Figure 38 Safaricom: SWOT Analysis
Figure 39 Econet Wireless: Company Snapshot

The mobile money market in Africa has competently established itself as one of the fastest growing markets globally and is expected to exhibit a growth of 39.2% between 2015 and 2020. With mobile phone becoming a consistent communication and content access medium, mobile money services are becoming highly popular among the people. From its onset in the year 2007, mobile money has evolved from providing payment transactions though Short Messaging Services (SMS) and Systems Tool Kit (STK)/Unstructured Supplementary Service Data (USSD) to the more contemporary Near Field Communication (NFC)/smart card transactions. Moreover, the person-to-person nature of payment continues to be the most widely used payment method in mobile money services, while both remote payments and proximity payments remain as broadly used location-based payments. In addition, the widespread acceptance of mobile money services across various countries, the large number of mobile users, and the increased convenience of faster monetary transactions over mobile phones are the primary reasons for the growth of the market in Africa.

Today, the extensive usage of mobile phones has redefined people’s lifestyle. The ease of availability of feature-rich mobile phones, supplemented with enhanced network connectivity, has expansively enhanced the functionalities of the mobile device. The prominent development in mobile device usage is the access to financial services over the mobile phone. These financial services are popularly referred to as “mobile money” and have been instrumental in revolutionizing the mobile industry. With regards to mobile money, the mobile device has evolved from merely a communication device to a financial payment and monetary transaction medium.

Mobile money can be understood as a financial service which provides mobile phone users visibility and accessibility to their monetary transactions over their mobile phones. With mobile phones becoming an integral part in the lives of people, the advent of financial solutions on mobile has helped users make faster financial transactions and enhance their overall monetary activities. Mobile money services primarily include transferring funds, sending and receiving money, making bill payments, depositing and withdrawing money, sending and receiving remittances, recharging top-ups, making airtime transfers, paying insurance premiums, purchasing movie and travel tickets, paying in-store merchants, and shopping online. Hence, the multitude of advantageous mobile money service provisions leveraged by users has led to the widespread adoption of these financial services.

The emergence of mobile money services has also opened new business potentials for the chief stakeholders present in the mobile money ecosystem, which include MNOs, financial institutes such as banks, payment processing agents, and payment platform providers, among others. These services have broadly expanded the product portfolios for these stakeholders and have also been influential in boosting their revenues and market foothold in different markets. With the mounting usage of mobile money services by both banked and unbanked customers, these solutions have been chiefly responsible for diversifying and expanding their customer base across different regions and industrial verticals. Hence, the mobile money service in turn has been highly influential in empowering the business value and success rate for these stakeholders.

The proliferation of mobile devices among users, the indispensable requirement to have ubiquitous access to financial solutions, creation of new business avenues for the stakeholders, evolving demographic needs across Africa, and the increasing use of mobile money services across businesses are some of the factors driving the adoption of mobile money services. However, prevailing data security apprehensions, lack of awareness related to mobile money services, on-going switch to new handsets, and interoperability among devices are some of the factors hindering the growth of the mobile money market. While bridging the virtual world with reality and providing enhanced flexibility among mobile money services offer new opportunities to the mobile money service providers; diversified policies and regulations present across various countries pose as challenges for vendors.

The major vendors involved in the Africa mobile money market are Airtel, MTN, MCEL, TIGO, Orange S.A, Unitel, Safaricom, Econet Wireless, Zantel, Vodacom, and Movitel. The key strategies used by these vendors include partnerships and acquisitions to increase their market share and reach in the Africa mobile money market.

The threat from new entrants is low for the existing suppliers in the mobile money market, mainly because of the scope of increasing business revenues that the mobile money services offer to the budding vendors venturing into this market. However, the prevailing mobile money vendors face a low-to-moderate threat from substitute products as mobile money is fast gaining preference by the users, when compared to the existing traditional banking services. The presence of limited differentiation in mobile money product offerings in the market gives the suppliers a low bargaining power, whereas end users such as mobile subscribers and banked and unbanked customers have a higher bargaining power.

The study helps to understand the structure of the Africa mobile money ecosystem and is intended to help mobile money service providers, namely, MNOs, banks, payment processing agents, and payment platform providers to serve their customers better. The overall market size in this study has been defined as the direct revenues that are being generated by MNOs, banks, and agents in the form of transaction fees and subscription fees charged to the customers. The overall Africa mobile money market size has been further segmented into transaction mode, nature of payment, location, and type of purchase.

The Africa mobile money market is expected to grow from $2.73 Billion in 2015 to $14.27 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 39.2% during the forecast period from 2015 to 2020.

Africa Mobile Money Market, 2015–2020 ($Billion, Y-O-Y %)

Africa Mobile Money Market

Source: Expert Interviews, Secondary Literature, and MarketsandMarkets Analysis

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