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Mobile Money Market: (Mobile Payments, Mobile Remittance, Mobile Banking & Mobile Commerce) - Advanced Technologies, Value Chain, Adoption Trends & Worldwide Market Forecasts (2013–2018)

By: marketsandmarkets.com
Publishing Date: February 2013
Report Code: TC 1782

The growth in mobile telecommunication services and ubiquitous availability of mobile phones are creating unexplored business opportunities not only for the mobile operators, but to a range of other industry participants. Mobile phones are known to transfer information, where as Mobile money enables it to transfer cash from one entity to another, it acts as an alternate payment method to transfer cash/ credit/ check and make financial transactions with the mobile phone. The success of M-PESA, which was launched in 2007 in Kenya and other African regions, has made the operators to focus on this market.

The mobile money ecosystem comprises of telecom operators, mobile money platform providers, financial institutions, regulators, payment processors and money transfer agents. The market is benefiting exponential growth due to various factors such as availability of mobile phones and considerable rate of people have a little or no access to banks in underdeveloped regions. The mobile operators who are looking for an opportunity and the financial institutions who are aiming for the financial inclusion compliment the growth of this market.

The research report on the mobile money market is aimed at exploring the current and future growth potential of mobile money in terms of mobile payments and remittances, mobile banking and mobile commerce over the period of 2013 – 2018. It discusses in detail about its ecosystem, value chain, key drivers, restraints and the opportunities available in this segment and also about the deployment technologies and regulatory trends.

This report by MarketsandMarkets is the first to analyze the revenue opportunity in mobile money across all the participants in the mobile money ecosystem. We have estimated the total mobile payments in terms of transaction value, forecast of total mobile money users and how many of them will be active users over the period 2013 – 2018. The report also provides a split among different business verticals such as Banking and Financial services, Telecommunications, Media & Entertainment, Hospitality, Consumer goods and Retail and other allied segments across geographies.

The revenue opportunity in the mobile money market is forecasted based on the transaction mode (NFC/ Smart cards, Direct operator billing, Mobile Web / WAP, SMS and others), based on payment location (Remote payments, Proximity payments), Based on nature of Payments (Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B) and based on type of purchases (Air time transfers & Top Ups, Money Transfers and Mobile Payments, Merchandise & coupons, Travel Ticketing & Food, Digital products purchases). All these forecasts are segmented based on major geographies such as North America, Europe, Asia-Pacific, Middle-East & Africa and Latin America. It also highlights the key industry players in this market, along with a detailed competitive landscape.

MarketsandMarkets have also profiled leading players of this industry with their recent developments and other strategic industry activities. Key players profiled include Aepona, Comviva, C-SAM, Don River, eServ Global Ltd, Gemalto, Google, LUUP, MasterCard, mFoundry, Monitise, Moremagic, Obopay, PayPal, Sybase, UTIBA,Vesta, Visa Inc, XIUS and Yellow Pepper. A competitive landscape which discusses about the recent mergers & acquisitions, joint ventures and collaborations and venture capital trends are also mentioned in the report.

Scope of the Report

As mentioned this is the first report to present the revenue opportunity in the Mobile Money market. This research report categorizes the global market for forecasting the revenues and analyzing the trends in each of the following sub-markets:

Mobile Payments (Transaction Values) based on business verticals :

By Banking and Financial services
By Telecommunications
By Media & entertainment
By Hospitality
By Consumer goods & Retail
By Other business verticals

Mobile Money Revenues –
On the basis of Transaction modes

By NFC / Smartcards
By Direct mobile billing
By Mobile web / WAP
By SMS
By STK / USSD
By Other transaction modes

On the basis of Nature of Payments:

By Person to Person (P2P)
By Person to Business (P2B)
By Business to Person (B2P)
By Business to Business (B2B)

On the basis of Location

By Remote Payments
By Proximity Payments

On the basis of Types of Purchases

By Air time transfer & Top up
By Money Transfer & Payments
By Merchandise & Coupons
By Travel ticketing & Food
By Digital Products

And all these above segments are classified under five major geographies such as
On the basis of geography

North America (NA)
Europe (EU)
Middle-East Africa (MEA)
Asia-Pacific (APAC)
Latin America (LA)

This report provides 114 market tables and 65 figures covering all sub-segments and micro-markets.

TABLE OF CONTENTS

1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 FORECAST ASSUMPTIONS
1.6 RESEARCH METHODOLOGY

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW
3.1 MARKET DEFINITION – MOBILE MONEY
3.2 EVOLUTION OF MOBILE MONEY
      3.2.1 SUCCESS OF M-PESA
      3.2.2 MOBILE MONEY – AN IMMATURE BUSINESS IN OTHER EMERGING ECONOMIES
            3.2.2.1 BEHAVIORAL MODIFICATION
            3.2.2.2 DRIVE PROMOTION ACTIVITIES BASED ON SEGMENTS
            3.2.2.3 PARTNERSHIP & INTEROPERABILITY – A MAIN CONCERN
3.3 MARKET SEGMENTATION
3.4 OVER ALL MARKET SIZE – MOBILE MONEY REVENUES
3.5 VALUE CHAIN ANALYSIS ON MOBILE MONEY
3.6 MARKET DYNAMICS
      3.6.1 DRIVERS
            3.6.1.1 UBIQUITY OF MOBILE PHONES AND MORE UN BANKED POPULATION IN EMERGING ECONOMIES
            3.6.1.2 NEW AVENUE FOR MOBILE OPERATORS TO CURTAIL COSTS AND INCREASE REVENUE OPPORTUNITY
            3.6.1.3 BETTER LEVERAGE OF EXISTING INFRASTRUCTURE
            3.6.1.4 WIDER ACCESSIBILITY ACROSS VARIOUS TRANSACTION MODES
            3.6.1.5 GROWTH IN MONEY REMITTANCE AND CONSUMER’S INTEREST IN POSSESSING FORMAL FINANCIAL SERVICES
      3.6.2 RESTRAINTS
            3.6.2.1 CONSUMERS PSYCHOLOGY OF MOBILE MONEY
            3.6.2.2 INTEROPERABILITY A MAJOR CONCERN
            3.6.2.3 REGULATORY DIFFERENCES ACROSS BORDERS
            3.6.2.4 SECURITY CONCERNS
            3.6.2.5 FRAUD/MONEY LAUNDERING RISKS
      3.6.3 OPPORTUNITIES
            3.6.3.1 CHANGE THE FATE OF ECONOMY – FINANCIAL INCLUSION
            3.6.3.2 INCREASING BUSINESS SUSTAINABILITY
            3.6.3.3 ENHANCING CUSTOMER SATISFACTION
3.7 IMPACT ANALYSIS OF DROS
3.8 MOBILE MONEY ECOSYSTEM
      3.8.1 MOBILE NETWORK OPERATORS
      3.8.2 BANKS & FINANCIAL INSTITUTIONS
      3.8.3 MOBILE MONEY PLATFORM PROVIDERS
      3.8.4 PAYMENT PROCESSORS
      3.8.5 HANDSET MANUFACTURERS
      3.8.6 REGULATORS & STANDARD BODIES

4 MOBILE MONEY TECHNOLOGIES & REGULATORY TRENDS
4.1 INTRODUCTION
4.2 TECHNOLOGIES & PLATFORMS
      4.2.1 RADIO FREQUENCY IDENTIFICATION
      4.2.2 NEAR FIELD COMMUNICATION (NFC)
      4.2.3 DIGITAL & MOBILE WALLETS (MWALLET)
      4.2.4 MOBILE WEB PAYMENTS (WAP)
      4.2.5 SMS/PRSMS
      4.2.6 UNSTRUCTURED SUPPLEMENTARY SERVICES DATA (USSD)
      4.2.7 SIM TOOL KIT (STK)/J2ME/BREW
4.3 CURRENT REGULATIONS & STRATEGIC INITIATIVES
      4.3.1 ANTI-MONEY LAUNDERING (AML)/COMBATING FINANCING OF TERRORISM
      4.3.2 EU PAYMENT SERVICE DIRECTIVE (PSD)
      4.3.3 SINGLE EURO PAYMENTS AREA (SEPA)
      4.3.4 GSM ASSOCIATION
      4.3.5 CONSULTATIVE GROUP TO ASSIST THE POOR (CGAP)
      4.3.6 KNOW YOUR CUSTOMER (KYC)
      4.3.7 CREDIT CARD ACCOUNTABILITY RESPONSIBILITY & DISCLOSURE (CARD) ACT

5 MOBILE MONEY – IS THE OPPORTUNITY REALLY BIG?
5.1 MOBILE PHONES FORECAST: IMPACT ON MOBILE MONEY
5.2 SMARTPHONES – A STRONG PUSH IN THE MOBILE PHONES LANDSCAPE
5.3 GROWING DEMAND FOR CONTACTLESS PAYMENT MARKET & NFC TECHNOLOGY – A FORECAST

6 MOBILE PAYMENTS – EVOLVING AS INEVITABLE & A STANDARD TRANSACTION MODE FOR PAYMENTS
6.1 MOBILE MONEY IS CERTAINLY A MAINSTREAM BUSINESS FOR OPERATORS
6.1.1 MARKET SIZE FORECAST OF TOTAL MOBILE MONEY USERS
6.2 MOBILE MONEY TRANSACTION VALUES – GAINING MOMENTUM
6.2.1 MARKET SIZE FORECAST – TOTAL VALUE OF MOBILE MONEY TRANSACTIONS

7 MOBILE MONEY – MARKET SIZE & FORECAST, BY VERTICAL SEGMENTS
7.1 MOBILE PAYMENTS – CONTRIBUTION FROM DIFFERENT BUSINESS VERTICALS
7.2 BANKING & FINANCIAL SERVICES
      7.2.1 OVERVIEW
      7.2.2 MARKET SIZE AND FORECAST
7.3 TELECOMMUNICATION
      7.3.1 OVERVIEW
      7.3.2 MARKET SIZE AND FORECAST
7.4 MEDIA AND ENTERTAINMENT
      7.4.1 OVERVIEW
      7.4.2 MARKET SIZE AND FORECAST
7.5 HOSPITALITY
      7.5.1 OVERVIEW
      7.5.2 MARKET SIZE AND FORECAST
7.6 CONSUMER GOODS & RETAIL
      7.6.1 OVERVIEW
      7.6.2 MARKET SIZE AND FORECAST
7.7 OTHER VERTICALS
      7.7.1 OVERVIEW
      7.7.2 MARKET SIZE AND FORECAST

8 MOBILE MONEY – REVENUES FORECAST
8.1 MOBILE MONEY REVENUE METRICS
8.2 MOBILE MONEY REVENUES – MARKET SIZE & FORECAST

9 MOBILE MONEY REVENUES – CLASSIFICATION, BY SEGMENTS
9.1 MOBILE REVENUES BY TRANSACTION MODES
      9.1.1 NFC/SMARTCARDS
            9.1.1.1 OVERVIEW
            9.1.1.2 MARKET SIZE AND FORECAST
      9.1.2 DIRECT MOBILE BILLING
            9.1.2.1 OVERVIEW
            9.1.2.2 MARKET SIZE AND FORECAST
      9.1.3 MOBILE WEB/WAP PAYMENTS
            9.1.3.1 OVERVIEW
            9.1.3.2 MARKET SIZE AND FORECAST
      9.1.4 SHORT MESSAGE SREVICES (SMS)
            9.1.4.1 OVERVIEW
            9.1.4.2 MARKET SIZE AND FORECAST
      9.1.5 STK/USSD
            9.1.5.1 OVERVIEW
            9.1.5.2 MARKET SIZE AND FORECAST
      9.1.6 OTHER TRANSACTION MODES
            9.1.6.1 OVERVIEW
            9.1.6.2 MARKET SIZE AND FORECAST
9.2 MOBILE REVENUES BY NATURE OF PAYMENTS
      9.2.1 PERSON TO PERSON
            9.2.1.1 OVERVIEW
            9.2.1.2 MARKET SIZE AND FORECAST
      9.2.2 PERSON TO BUSINESS
            9.2.2.1 OVERVIEW
            9.2.2.2 MARKET SIZE AND FORECAST
      9.2.3 BUSINESS TO PERSON
            9.2.3.1 OVERVIEW
            9.2.3.2 MARKET SIZE AND FORECAST
      9.2.4 BUSINESS TO BUSINESS
            9.2.4.1 OVERVIEW
            9.2.4.2 MARKET SIZE AND FORECAST
9.3 MOBILE REVENUES BY LOCATION
      9.3.1 REMOTE PAYMENTS
            9.3.1.1 OVERVIEW
            9.3.1.2 MARKET SIZE AND FORECAST
      9.3.2 PROXIMITY PAYMENTS
            9.3.2.1 OVERVIEW
            9.3.2.2 MARKET SIZE AND FORECAST
9.4 MOBILE REVENUES BY TYPES OF PURCHASES
      9.4.1 AIRTIME TRANSFER & TOP UPS
            9.4.1.1 OVERVIEW
            9.4.1.2 MARKET SIZE AND FORECAST
      9.4.2 MONEY TRANSFERS & PAYMENTS
            9.4.2.1 OVERVIEW
            9.4.2.2 MARKET SIZE AND FORECAST
      9.4.3 MERCAHNDISE & COUPONS
            9.4.3.1 OVERVIEW
            9.4.3.2 MARKET SIZE AND FORECAST
      9.4.4 TRAVEL & TICKETING
            9.4.4.1 OVERVIEW
            9.4.4.2 MARKET SIZE AND FORECAST
      9.4.5 DIGITAL PRODUCTS
            9.4.5.1 OVERVIEW
            9.4.5.2 MARKET SIZE AND FORECAST

10 MOBILE MONEY REVENUES – GEOGRAPHIC ANALYSIS
   10.1 MOBILE MONEY REVENUES – BASED ON GEOGRAPHIES
        10.1.1 INTRODUCTION
   10.2 NORTH AMERICA
        10.2.1 MARKET SIZE AND FORECAST
   10.3 EUROPE
        10.3.1 MARKET SIZE AND FORECAST
   10.4 ASIA PACIFIC
        10.4.1 MARKET SIZE AND FORECAST
   10.5 MIDDLE EAST & AFRICA
        10.5.1 MARKET SIZE AND FORECAST
   10.6 LATIN AMERICA
        10.6.1 MARKET SIZE AND FORECAST

11 MOBILE MONEY SERVICE PROVIDER BUSINESS MODELS
   11.1 OVERVIEW
   11.2 OPERATOR CENTRIC MODEL
        11.2.1 APPROACH
        11.2.2 FAB ANALYSIS
        11.2.3 EXAMPLES
   11.3 BANK CENTRIC MODEL
        11.3.1 APPROACH
        11.3.2 FAB ANALYSIS
        11.3.3 EXAMPLES
   11.4 COLLABORATION MODEL
        11.4.1 APPROACH
        11.4.2 FAB ANALYSIS
        11.4.3 EXAMPLES

12 COMPETITIVE LANDSCAPE
   12.1 OVERVIEW
   12.2 JOINT VENTURES & COLLABORATIONS
   12.3 VENTURE CAPITAL FUNDING
   12.4 MERGERS & ACQUISTIONS (M&A)

13 COMPANY PROFILES
   (OVERVIEW, PRODUCTS & SERVICES, STRATEGY & INSIGHT)*
   13.1 AEPONA
   13.2 COMVIVA
   13.3 C-SAM
   13.4 DONRIVER
   13.5 ESERVGLOBAL LTD.
   13.6 GEMALTO
   13.7 GOOGLE
   13.8 LUUP
   13.9 MASTER CARD
   13.10 MFOUNDRY
   13.11 MONITISE
   13.12 MOREMAGIC- AN OBERTHUR TECHNOLOGIES COMPANY
   13.13 OBOPAY
   13.14 PAYPAL – AN EBAY COMPANY
   13.15 SYBASE – A SAP COMPANY
   13.16 UTIBA
   13.17 VESTA
   13.18 VISA INC. - FUNDAMO
   13.19 XIUS
   13.20 YELLOW PEPPER
   *DETAILS ON OVERVIEW, PRODUCTS & SERVICES, STRATEGY & INSIGHT MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.

LIST OF TABLES

TABLE 1 GLOBAL MOBILE MONEY REVENUES FORECAST,2013 – 2018 ($BILLION)
TABLE 2 GLOBAL REVENUES- MARKET SIZE AND FORECAST, 2013 – 2018 ($BILLION)
TABLE 3 GLOBAL MOBILE PHONES INSTALLED BASE FORECAST, 2013 – 2018 (MILLION UNITS)
TABLE 4 GLOBAL MOBILE PHONES – UNIT SHIPMENTS FORECAST, 2013 – 2018 (MILLION UNITS)
TABLE 5 GLOBAL SMART PHONES - INSTALLED BASE FORECAST (2013 - 2018) MILLION UNITS
TABLE 6 GLOBAL SMARTPHONES UNIT SHIPMENTS & FORECAST,2013 – 2018 (MILLION UNITS)
TABLE 7 GLOBAL NFC ENABLED HANDSETS – INSTALLED BASE FORECAST,2013 – 2018 (MILLION UNITS)
TABLE 8 GLOBAL NFC ENABLED HANDSETS – UNITS SHIPMENT FORECAST,2013 – 2018 (MILLION UNITS)
TABLE 9 TOTAL MOBILE MONEY USERS – GLOBAL FORECAST,2013 – 2018 IN MILLION
TABLE 10 ACTIVE MOBILE MONEY USERS – GLOBAL FORECAST,2013 – 2018 IN MILLION
TABLE 11 TOTAL VALUE OF MOBILE MONEY TRANSACTIONS – GLOBAL FORECAST, 2013 – 2018 ($BILLION)
TABLE 12 MOBILE MONEY TRANSACTION VALUE MARKET SIZE AND REVENUE FORECAST, BY GEOGRAPHY, 2013 – 2018 IN BILLION
TABLE 13 MOBILE MONEY TRANSACTION VALUE (Y-O-Y %) GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 14 MOBILE PAYMENTS FORECAST – BY BUSINESS VERTICALS,2013 – 2018 ($BILLION)
TABLE 15 MOBILE PAYMENTS FORECAST – BY BUSINESS VERTICALS, (Y-O-Y %) GROWTH – 2014 – 2018
TABLE 16 BANKING AND FINANCE VERTICAL MOBILE PAYMENTS FORECAST,BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 17 BANKING AND FINANCIAL VERTICAL, MOBILE PAYMENTS (Y-O-Y %) GROWTH, BY GEOGRAPHY,2014 – 2018
TABLE 18 TELECOMMUNICATION VERTICAL MOBILE PAYMENT FORECAST,BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 19 TELECOMMUNICATION VERTICAL (Y-O-Y %) GROWTH, BY GEOGRAPHY, 2014 – 2018
TABLE 20 MEDIA AND ENTERTAINMENT VERTICAL MOBILE PAYMENTS FORECAST, BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 21 MEDIA AND ENTERTAINMENT VERTICAL (Y-O-Y %) GROWTH,BY GEOGRAPHY, 2014 – 2018
TABLE 22 HOSPITALITY VERTICAL MOBILE PAYMENTS FORECAST,BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 23 HOSPITALITY VERTICAL (Y-O-Y %) GROWTH, BY GEOGRAPHY,2014 – 2018
TABLE 24 CONSUMER GOODS AND RETAIL VERTICAL MOBILE PAYMENTS FORECAST, BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 25 CONSUMER GOODS AND RETAIL VERTICAL (Y-O-Y %) GROWTH,BY GEOGRAPHY, 2014 – 2018
TABLE 26 OTHER VERTICAL MOBILE PAYMENTS FORECAST, BY GEOGRAPHY,2013 – 2018 ($BILLION)
TABLE 27 OTHER VERTICAL (Y-O-Y %) GROWTH, BY GEOGRAPHY, 2014 – 2018
TABLE 28 GLOBAL REVENUES- MARKET SIZE AND FORECAST, 2013 – 2018 ($BILLION)
TABLE 29 REVENUE FORECAST SEGMENT BASED ON TRANSACTION MODES, 2013 – 2018 ($BILLION)
TABLE 30 REVENUE SEGMENTS FORECAST Y-O-Y % GROWTH BASED ON TRANSACTION MODES, 2014 – 2018
TABLE 31 NFC/SMART CARD BASED TRANSACTIONS MARKET SIZE & REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 32 NFC/SMART CARD REVENUE FORECAST (Y-O-Y %) GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 33 DIRECT MOBILE BILLING TRANSACTION MARKET SIZE AND REVENUE FORECAST - BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 34 DIRECT MOBILE BILLING REVENUE FORECAST (Y-O-Y%), 2014 – 2018
TABLE 35 MOBILE WEB/WAP TRANSACTION MARKET SIZE AND REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 36 MOBILE WEB/WAP PAYMENTS REVENUE FORECAST (Y-O-Y%),2014 – 2018
TABLE 37 SMS BASED TRANSACTIONS MARKET SIZE AND REVENUE FORECAST, BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 38 SMS BASED TRANSACTIONS REVENUE FORECAST (Y-O-Y%),2014 – 2018
TABLE 39 STK/USSD TRANSACTIONS MARKET SIZE AND REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 40 STK/USSD TRANSACTIONS REVENUE FORECAST (Y-O-Y%),2014 – 2018
TABLE 41 OTHER TRANSACTION MODES MARKET SIZE AND REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 42 OTHER TRANSACTIONS REVENUE FORECAST (Y-O-Y%), 2014 – 2018
TABLE 43 MOBILE MONEY REVENUE FORECAST SEGMENTS BASED ON NATURE OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 44 MOBILE MONEY REVENUE SEGMENT FORECAST Y-O-Y% GROWTH BASED ON NATURE OF PAYMENTS, 2014 – 2018
TABLE 45 PERSON TO PERSON PAYMENTS MARKET REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 46 PERSON TO PERSON REVENUE FORECAST (Y-O-Y%) 2014 – 2018
TABLE 47 PERSON TO BUSINESS PAYMENTS MARKET REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 48 BUSINESS TO PERSON REVENUE FORECAST (Y-O-Y%), 2014 – 2018
TABLE 49 BUSINESS TO PERSON PAYMENTS MARKET REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 50 PERSON TO BUSINESS REVENUE FORECAST (Y-O-Y%), 2014 – 2018
TABLE 51 BUSINESS TO BUSINESS PAYMENTS MARKET REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 52 BUSINESS TO BUSINESS REVENUE FORECAST (Y-O-Y %) 2014 – 2018
TABLE 53 REVENUE FORECAST SEGMENTS BASED ON LOCATION, 2013 – 2018 ($BILLION)
TABLE 54 MOBILE MONEY REVENUE SEGMENTS FORECAST (Y-O-Y %) GROWTH BASED ON LOCATION, 2014 – 2018
TABLE 55 REMOTE PAYMENTS MARKET REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 56 REMOTE PAYMENTS MARKET Y-O-Y% GROWTH – BY GEOGRAPHY,2014 – 2018
TABLE 57 PROXIMITY PAYMENT MARKET REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 58 PROXIMITY PAYMENTS MARKET Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 59 REVENUE FORECAST SEGMENTS BASED ON TYPES OF PURCHASES, 2013 – 2018 ($BILLION)
TABLE 60 REVENUE SEGMENTS FORECAST (Y-O-Y %) GROWTH BASED ON TYPES OF PURCHASES, 2014 – 2018
TABLE 61 AIR TIME TRANSFER & TOP UP SEGMENT REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 62 AIR TIME TRANSFERS AND TOP UP REVENUES Y-O-Y GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 63 MONEY TRANSFERS & PAYMENTS SEGMENT REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 64 MONEY TRANSFERS & PAYMENTS REVENUES Y-O-Y GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 65 MERCHANDISE & COUPONS SEGMENT REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 66 MERCHANDISE & COUPONS REVENUES Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 67 TRAVEL & TICKETING SEGMENT REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 68 TRAVEL & TICKETING REVENUES Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 69 DIGITAL PRODUCTS SEGMENT REVENUE FORECAST – BY GEOGRAPHY, 2013 – 2018 ($BILLION)
TABLE 70 DIGITAL PRODUCT REVENUES Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
TABLE 71 MOBILE MONEY MARKET REVENUE, BY GEOGRAPHY,2013 – 2018 ($BILLION)
TABLE 72 MOBILE MONEY Y-O-Y GROWTH BY GEOGRAPHY,2014 – 2018 (Y-O-Y%)
TABLE 73 NORTH AMERICA MARKET REVENUE, BY TRANSACTION MODES, 2013 – 2018 ($BILLION)
TABLE 74 REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY TRANSACTION MODES, 2014 – 2018
TABLE 75NORTH AMERICA MARKET REVENUE, BY LOCATION OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 76 REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
TABLE 77 NORTH AMERICA MARKET REVENUE, BY NATURE OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 78 REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY NATURE OF PAYMENTS, 2014 – 2018
TABLE 79 NORTH AMERICA MARKET REVENUE BY TYPES OF PURCHASE, 2013 – 2018 ($BILLION)
TABLE 80 REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY TYPES OF PURCHASE, 2014 – 2018
TABLE 81 EUROPE MARKET REVENUE, BY TRANSACTION MODES, 2013 – 2018 ($BILLION)
TABLE 82 REVENUE Y-O-Y% : EUROPE MARKET,BY TRANSACTION MODES, 2014 – 2018
TABLE 83 EUROPE MARKET REVENUE, BY LOCATION OF PAYMENTS, 2013 - 2018 ($BILLION)
TABLE 84 REVENUE Y-O-Y%: EUROPE MARKET BY LOCATION OF PAYMENTS, 2014 – 2018
TABLE 85 EUROPE MARKET REVENUE BY NATURE OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 86 REVENUE Y-O-Y%: EUROPE MARKET, BY NATURE OF PAYMENTS, 2014 – 2018
TABLE 87 EUROPE MARKET REVENUE, BY TYPES OF PURCHASE, 2013 – 2018 ($BILLION)
TABLE 88 REVENUE Y-O-Y%: EUROPE MARKET, BY TYPES OF PURCHASE, 2014 – 2018
TABLE 89 ASIA PACIFIC MARKET REVENUE BY TRANSACTION MODES, 2013 – 2018 ($BILLION)
TABLE 90 REVENUE Y-O-Y%: ASIA PACIFIC MARKET,BY TRANSACTION MODES, 2014 – 2018
TABLE 91 ASIA PACIFIC MARKET REVENUE BY LOCATION OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 92 REVENUE Y-O-Y%: ASIA PACIFIC MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
TABLE 93 ASIA PACIFIC MARKET REVENUE, BY NATURE OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 94 REVENUE Y-O-Y%: ASIA PACIFIC MARKET, BY NATURE OF PAYMENTS, 2014 – 2018
TABLE 95 ASIA PACIFIC MARKET REVENUE BY TYPES OF PURCHASE, 2013 – 2018 ($BILLION)
TABLE 96 REVENUE Y-O-Y%: ASIA PACIFIC MARKET, BY TYPES OF PURCHASE, 2014 – 2018
TABLE 97 MIDDLE EAST & AFRICA MARKET REVENUE,BY TRANSCATION MODES, 2013 – 2018 ($BILLION)
TABLE 98 REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY TRANSACTION MODES, 2014 – 2018
TABLE 99 MIDDLE EAST & AFRICA MARKET REVENUE,BY LOCATION OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 100 REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
TABLE 101 MIDDLE EAST & AFRICA MARKET REVENUE,BY NATURE OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 102 MOBILE MONEY REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY NATURE OF PAYMENTS, 2014 – 2018
TABLE 103 MIDDLE EAST & AFRICA MARKET REVENUE, BY TYPES OF PURCHASE, 2013 – 2018 ($BILLION)
TABLE 104 REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY TYPES OF PURCHASE, 2014 – 2018
TABLE 105 LATIN AMERICA MARKET REVENUE, BY TRANSACTION MODES, 2013 – 2018 ($BILLION)
TABLE 106 REVENUE Y-O-Y%: LATIN AMERICA MARKET,BY TRANSACTION MODES, 2014 – 2018
TABLE 107 LATIN AMERICA MARKET REVENUE, BY LOCATION OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 108 MOBILE MONEY REVENUE Y-O-Y%: LATIN AMERICA MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
TABLE 109 LATIN AMERICA MARKET REVENUE, BY NATURE OF PAYMENTS, 2013 – 2018 ($BILLION)
TABLE 110 MOBILE MONEY REVENUE Y-O-Y%: LATIN AMERICA MARKET,BY NATURE OF PAYMENTS, 2014 – 2018
TABLE 111 LATIN AMERICA MARKET REVENUE, BY TYPES OF PURCHASE, 2013 – 2018 ($BILLION)
TABLE 112 MOBILE MONEY REVENUE Y-O-Y%: LATIN AMERICA MARKET, BY TYPES OF PURCHASE, 2014 – 2018

LIST OF FIGURES

FIGURE 1 ACTIVE MOBILE MONEY USERS VS TOTAL MOBILE MONEY USERS – GLOBAL FORECAST ( 2013 – 2018)
FIGURE 2 GLOBAL MOBILE MONEY REVENUES (Y-O-Y%), 2014 – 2018
FIGURE 3 MARKET SEGMENTATION – MOBILE MONEY REVENUES
FIGURE 4 GLOBAL MOBILE MONEY REVENUES (Y-O-Y%), 2014 – 2018
FIGURE 5 VALUE CHAIN ANALYSIS – MOBILE MONEY
FIGURE 6 DRIVERS & RESTRAINTS – MOBILE MONEY
FIGURE 7 IMPACT ANALYSIS OF DRO’S IN THE MOBILE MONEY MARKET
FIGURE 8 MOBILE MONEY ECOSYSTEM
FIGURE 9 MOBILE PHONES – TOTAL INSTALLED BASE VS UNIT SHIPMENTS – GROWTH FORECAST, 2013 – 2018 (MILLION UNITS)
FIGURE 10 SMARTPHONES – TOTAL INSTALLED BASE VS UNIT SHIPMENTS – GROWTH FORECASTS, 2013 – 2018 IN MILLION UNITS
FIGURE 11 NFC ENABLED PHONES – TOTAL INSTALLED BASE VS UNIT SHIPMENTS – GROWTH FORECAST, 2013 – 2018 IN MILLION UNITS
FIGURE 12 TOTAL MOBILE MONEY USERS (Y-O-Y%) – GLOBAL FORECAST,2014 – 2018
FIGURE 13 ACTIVE USERS VS TOTAL MOBILE MONEY USERS – GLOBAL FORECAST, 2013 – 2018
FIGURE 14 TRANSACTION VALUE (Y-O-Y %) GROWTH – GLOBAL FORECAST, 2014 – 2018
FIGURE 15 TRANSACTION VALUE (Y-O-Y %) GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 16 MOBILE PAYMENTS FORECAST – BY BUSINESS VERTICALS, (Y-O-Y %) GROWTH – 2014 – 2018
FIGURE 17 BANKING AND FINANCIAL VERTICAL, MOBILE PAYMENTS (Y-O-Y %) GROWTH, BY GEOGRAPHY, 2014 – 2018
FIGURE 18 TELECOMMUNICATION VERTICAL (Y-O-Y %) GROWTH, BY GEOGRAPHY, 2014 – 2018
FIGURE 19 MEDIA AND ENTERTAINMENT VERTICAL (Y-O-Y %) GROWTH,BY GEOGRAPHY, 2014 – 2018
FIGURE 20 HOSPITALITY VERTICAL (Y-O-Y %) GROWTH, BY GEOGRAPHY,2014 – 2018
FIGURE 21 CONSUMER GOODS AND RETAIL VERTICAL (Y-O-Y %) GROWTH,BY GEOGRAPHY,2014 – 2018
FIGURE 22 OTHER VERTICALS (Y-O-Y %) GROWTH, BY GEOGRAPHY, 2014 – 2018
FIGURE 23 GLOBAL MOBILE MONEY REVENUES (Y-O-Y%), 2014 – 2018
FIGURE 24 MOBILE MONEY REVENUE SEGMENTS FORECAST Y-O-Y GROWTH BASED ON TRANSACTION MODES, 2014 – 2018
FIGURE 25 NFC/SMART CARD REVENUE FORECAST (Y-O-Y%), 2014 – 2018
FIGURE 26 DIRECT MOBILE BILLING REVENUE FORECAST (Y-O-Y%), 2014 – 2018
FIGURE 27 MOBILE WEB/WAP PAYMENTS REVENUE FORECAST (Y-O-Y%),2014 – 2018
FIGURE 28 SMS BASED TRANSACTIONS REVENUE FORECAST (Y-O-Y%),2014 – 2018
FIGURE 29 STK/USSD TRANSACTIONS REVENUE FORECAST (Y-O-Y%),2014 – 2018
FIGURE 30 OTHER TRANSACTIONS REVENUE FORECAST (Y-O-Y%), 2014 – 2018
FIGURE 31 MOBILE MONEY REVENUE SEGMENT FORECAST Y-O-Y% GROWTH BASED ON NATURE OF PAYMENTS, 2014 – 2018
FIGURE 32 PERSON TO PERSON REVENUE FORECAST (Y-O-Y%) 2014 – 2018
FIGURE 33 BUSINESS TO PERSON REVENUE FORECAST (Y-O-Y%), 2014 – 2018
FIGURE 34 PERSON TO BUSINESS REVENUE FORECAST (Y-O-Y%), 2014 – 2018
FIGURE 35 BUSINESS TO BUSINESS REVENUE FORECAST (Y-O-Y%) 2014 – 2018
FIGURE 36 EXAMPLES OF PROXIMITY VS REMOTE TRANSACTIONS BASED ON VALUES
FIGURE 37 MOBILE MONEY REVENUE SEGMENTS FORECAST (Y-O-Y %) GROWTH BASED ON LOCATION, 2014 – 2018
FIGURE 38 REMOTE PAYMENTS MARKET Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 39 PROXIMITY PAYMENTS MARKET Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 40 MOBILE MONEY REVENUE SEGMENTS FORECAST (Y-O-Y %) GROWTH BASED ON TYPES OF PURCHASES, 2014 – 2018
FIGURE 41 AIR TIME TRANSFERS AND TOP UP REVENUES Y-O-Y GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 42 MONEY TRANSFERS & PAYMENTS REVENUES Y-O-Y GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 43 MERCHANDISE & COUPONS REVENUES Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 44 TRAVEL & TICKETING REVENUES Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 45 DIGITAL PRODUCT REVENUES Y-O-Y% GROWTH – BY GEOGRAPHY, 2014 – 2018
FIGURE 46 MOBILE MONEY Y-O-Y GROWTH BY GEOGRAPHY,2014 – 2018 (Y-O-Y%)
FIGURE 47 REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY TRANSACTION MODES, 2014 – 2018
FIGURE 48 MOBILE MONEY REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
FIGURE 49 REVENUE Y-O-Y%: NORTH AMERICA MARKET,BY NATURE OF PAYMENTS, 2014 – 2018
FIGURE 50 MOBILE MONEY REVENUE Y-O-Y% : NORTH AMERICA MARKET,BY TYPES OF PURCHASE, 2014 – 2018
FIGURE 51 NEY REVENUE Y-O-Y%: EUROPE MARKET, BY TRANSACTION MODES, 2014 – 2018
FIGURE 52 MOBILE MONEY REVENUE Y-O-Y%: EUROPE MARKET BY LOCATION OF PAYMENTS, 2014 – 2018
FIGURE 53 REVENUE Y-O-Y%: EUROPE MARKET BY NATURE OF PAYMENTS, 2014 – 2018
FIGURE 54 REVENUE Y-O-Y% : EUROPE MARKET, BY TYPES OF PURCHASE, 2014 – 2018
FIGURE 55 REVENUE Y-O-Y%: ASIA PACIFIC MARKET,BY TRANSACTION MODES, 2014 – 2018
FIGURE 56 REVENUE Y-O-Y%: ASIA PACIFIC MARKET, BY LOCATION OF PAYMENTS, 2014 – 2018
FIGURE 57 REVENUE Y-O-Y%: ASIA PACIFIC MARKET, BY NATURE OF PAYMENTS, 2014 – 2018
FIGURE 58 REVENUE Y-O-Y%: ASIA PACIFIC MARKET, BY TYPES OF PURCHASE, 2014 – 2018
FIGURE 59 REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY TRANSACTION MODES, 2014 – 2018
FIGURE 60 REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
FIGURE 61 MOBILE MONEY REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY NATURE OF PAYMENTS, 2014 – 2018
FIGURE 62 REVENUE Y-O-Y%: MIDDLE EAST & AFRICA MARKET,BY TYPES OF PURCHASE, 2014 – 2018
FIGURE 63 REVENUE Y-O-Y%: LATIN AMERICA MARKET,BY TRANSACTION MODES, 2014 – 2018
FIGURE 64 MOBILE MONEY REVENUE Y-O-Y%: LATIN AMERICA MARKET,BY LOCATION OF PAYMENTS, 2014 – 2018
FIGURE 65 REVENUE Y-O-Y%: LATIN AMERICA MARKET,BY NATURE OF PAYMENTS, 2014 – 2018
FIGURE 66 REVENUE Y-O-Y%: LATIN AMERICA MARKET, BY TYPES OF PURCHASE, 2014 – 2018
FIGURE 67 FACTORS AFFECTING RIGHT BUSINESS MODEL FOR MOBILE MONEY ACROSS GEOGRAPHIES

Mobile Money opportunity is majorly driven by two factors, the world’s un banked population and the ubiquity of mobile phones across all kinds of people. Based on a recent study by the World Bank more than 2.5 billion of people across the world do not have an access to formal financial services and the major chunk is from the developing and under developed countries. On the other side the mobile phones which are seen as a device only for the upper crust has been changed, and it has become a necessity now which is used for more reasons than its purpose. The number of people who uses mobile phones are increasing at a fast pace, as we forecast the installed base of total mobile phones is around 5.3 billion worldwide by 2013. This opens up the potential for Mobile Money, which uses Mobile phones to make financial transactions.

The mobile money market will offer a rewarding opportunity for the people in its ecosystem both in the near future and over the long term. While talking about its ecosystem, it constitutes of many industries such as mobile network operators, banks and financial institutions, payment processors, mobile money platform providers, handset manufacturers, etc. because of its fragmented nature of the market. It is complex to divide the market in different segments, but majorly its portfolio can be divided into three segments such as Mobile Payments and Air time transfer, Mobile Banking and Mobile Commerce market.

The revenue potential in each of the segments is huge and each segment offers different opportunities in various geographies. The mobile banking has a vital role to play in developing and underdeveloped geographies which constitutes of more on banked and under banked population. The mobile commerce market targets developed countries as a replacement to carry cash, credit cards and offer more convenient shopping experience. The mobile payment and air time transfer segment which holds the major share in the total mobile money market includes all bill payments, remittances, etc. focusing on both developed and underdeveloped countries.

This report by MarketsandMarkets is the first to analyze the revenue opportunity in mobile money across all the participants in the mobile money ecosystem. The total mobile payments in terms of transaction value are forecasted to touch One trillion mark by 2018, it is expected to grow from US $234.4 Billion to US $1399.7 Billion over the period of 2013 – 2018. The total mobile money users across the world are estimated at 288.2 million users by 2013 to touch 2.7 billion users by 2018, whereas the active users will grow from 75.9 million users to 1.35 billion users over the same period ( 2013 – 2018).

Active Mobile Money Users Vs Total Users – Global Forecast ( 2013 – 2018)

mobile money market users
Source:MarketsandMarkets

From this huge user base, the revenues through mobile money for all the participants in the ecosystem (including Direct and Indirect revenues) is estimated at US $13.8 Billion by 2013 to reach US $278.9 Billion by 2018 at the compounded annual growth rate (CAGR) of 82.4%.

Global Mobile Money Market Revenues - Forecast 2013 – 2018 (In $ Billion)

mobile money market table

Source: MarketsandMarkets

Global Mobile Money Revenues (Y-O-Y%), 2014 – 2018

mobile money market revenues

Source:MarketsandMarkets

The revenue figure shows the unparalleled opportunity available for mobile money market and it is surely deserving a place as a mainstream business in the telecommunication industry, who enjoys the major benefit in the ecosystem. This report also analyzes the revenue opportunity in the mobile money market based on the transaction mode ( NFC/ Smart cards, Direct operator billing, Mobile Web / WAP, SMS and others), based on payment location ( Remote payments, Proximity payments), Based on nature of Payments ( Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B) and based on type of purchases ( Air time transfers & Top Ups, Money Transfers and Mobile Payments, Merchandise & coupons, Travel Ticketing & Food, Digital products purchases).

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