HOME Top Market Reports Mobile Money Market by Transaction Mode (NFC/Smartcard, SMS, Mobile Apps), Nature of Payment (Person to Person, Person to Business, Business to Person, and Business to Business), Location, Type of Purchase, Industry & Region - Global Forecast to 2021

Mobile Money Market by Transaction Mode (NFC/Smartcard, SMS, Mobile Apps), Nature of Payment (Person to Person, Person to Business, Business to Person, and Business to Business), Location, Type of Purchase, Industry & Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: July 2016
Report Code: TC 3260

 

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The mobile money market size is estimated to grow from USD 21.15 Billion in 2016 to USD 112.29 Billion by 2021, at an estimated Compound Annual Growth Rate (CAGR) of 39.64% from 2016 to 2021. In the current scenario, the adoption of digital financial transaction has increased which has given a thrust to the demand of mobile money. The objectives of the report are to define, describe, and forecast the market on the basis of transaction mode, nature of payment, location, type of purchase, vertical, and region, to provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges), to track and analyze the market scenario on the basis of technological developments, product launches, and mergers & acquisitions and to forecast the market size of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The base year considered for the study is 2015 and the market size is forecast from 2016 to 2021.

The research methodology used to estimate and forecast the mobile money market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments which are then verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure:

mobile money market

To know about the assumptions considered for the study, download the pdf brochure

The mobile money market ecosystem comprises vendors, such as Vodafone Group Plc, Gemalto, FIS, Google Inc., Mastercard Incorporated, Bharti Airtel Limited, Orange S.A., Monitise Plc, Mahindra Comviva, and PayPal. Further, the report also includes key innovators such as Carta WorldWide, Strands, Western Union, and Cellum who provide mobile money services to end users to cater to their requirements and transaction needs.

Key Target Audience

  • Mobile Network Operators (MNOs)
  • Banks
  • Payment processing agents
  • Payment gateway providers
  • Payment platform providers
  • Mobile subscribers
  • Customers (banked and unbanked)

Scope of the Report

The mobile money market report is broadly segmented into the following transaction mode, nature of payment, location, type of purchase, vertical, and region.

Global Market, By Transaction Mode

  • NFC/Smart card
  • Direct mobile billing
  • Mobile web/WAP payments
  • SMS
  • STK/USSD
  • Mobile apps
  • IVRS
  • Others (Wi-Fi, QR codes, and Bluetooth)

Global Market, By Nature of Payment

  • Person to person
  • Person to business
  • Business to person
  • Business to business

Global Market, By Location of Payment

  • Remote payments
  • Proximity payments

Global Market, By Type of Purchase

  • Airtime transfer and top-ups
  • Money transfers and payments
  • Merchandise and coupons
  • Travel and ticketing
  • Digital products

Global Market, By Vertical

  • BFSI
  • Telecom and IT
  • Media and entertainment
  • Healthcare
  • Retail
  • Travel and hospitality
  • Transportation and logistics
  • Energy and utilities
  • Others

Global Market, By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the APAC market into countries contributing 75% to the regional market size
  • Further breakdown of the North American market into countries contributing 75% to the regional market size
  • Further breakdown of the Latin American market into countries contributing 75% to the regional market size
  • Further breakdown of the MEA market into countries contributing 75% to the regional market size
  • Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5).

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitation
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 35)
    4.1 Attractive Market Opportunities in the Mobile Money Market
    4.2 Market By Transaction Mode
    4.3 Market By Nature of Payment and Region
    4.4 Market Potential
    4.5 Mobile Money Regional Market
    4.6 Lifecycle Analysis, By Region, 2016

5 Mobile Money Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Transaction Mode
           5.3.2 By Nature of Payment
           5.3.3 By Location
           5.3.4 By Type of Purchase
           5.3.5 By Industry
           5.3.6 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increased Use of Mobile Devices Among Users and Technological Advancements
                    5.4.1.2 Indispensable Requirement to Have Ubiquitous Access to Financial Solutions
                    5.4.1.3 Rising Use of Non-Cash Payments
                    5.4.1.4 Creation of New Business Avenues for Stakeholders
                    5.4.1.5 Evolving Demographic Needs Across Regions
                    5.4.1.6 Rising Use of Mobile Money Services Across Businesses
           5.4.2 Restraints
                    5.4.2.1 Prevailing Data Security Apprehensions
                    5.4.2.2 Lack of Awareness About the Benefits Related to Mobile Money Services
                    5.4.2.3 Interoperability Issues During Switch to New Handsets
           5.4.3 Opportunities
                    5.4.3.1 Bridging the Virtual Financial World With Reality
                    5.4.3.2 Enhanced Flexibility Provisions Among the Mobile Money Services
                    5.4.3.3 NFC Taking Mobile Money to A New Level
                    5.4.3.4 Increase in Support From Public Authorities
           5.4.4 Challenges
                    5.4.4.1 Diversified Regulations and Policies Present Across Regions
                    5.4.4.2 Improper Network Coverage

6 Mobile Money Market: Industry Trends (Page No. - 50)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Mobile Money Technologies and Regulatory Trends
           6.3.1 Technologies and Platforms
                    6.3.1.1 Radio Frequency Identification (RFID)
                    6.3.1.2 Near Field Communication (NFC)
                    6.3.1.3 Digital and Mobile Wallets
                    6.3.1.4 Mobile Web/Wap Payments
                    6.3.1.5 Short Messaging Service/Premium Rate Short Messaging Service (SMS/PSMS)
                    6.3.1.6 Unstructured Supplementary Services Data (USSD)
                    6.3.1.7 SIM Tool Kit (STK)/J2me/Brew
           6.3.2 Current Regulations and Strategic Initiatives
                    6.3.2.1 Anti-Money Laundering/Combating Financing of Terrorism (AML/CFT)
                    6.3.2.2 Payment Service Directive (PSD)
                    6.3.2.3 Single Euro Payments Area (SEPA)
                    6.3.2.4 GSM Association
                    6.3.2.5 Consultative Group to Assist the Poor (CGAP)
                    6.3.2.6 Know Your Customer (KYC)
                    6.3.2.7 Credit Card Accountability Responsibility and Disclosure (Card) Act
    6.4 Mobile Money Service Provider Business Models
           6.4.1 Operator-Centric Model
           6.4.2 Bank-Centric Model
           6.4.3 Collaboration Model

7 Mobile Money Market Analysis, By Transaction Mode (Page No. - 57)
    7.1 Introduction
    7.2 Near Field Communication/Smart Cards
    7.3 Direct Mobile Billing
    7.4 Mobile Web/Wap Payments
    7.5 Short Message Service
    7.6 SIM Toolkit/Unstructured Service Supplementary Data
    7.7 Mobile Applications (Apps)
    7.8 Interactive Voice Response System
    7.9 Others

8 Mobile Money Market Analysis, By Nature of Payment (Page No. - 66)
    8.1 Introduction
    8.2 Person to Person
    8.3 Person to Business
    8.4 Business to Person
    8.5 Business to Business

9 Mobile Money Market Analysis, By Location (Page No. - 71)
    9.1 Introduction
    9.2 Remote Payments
    9.3 Proximity Payments

10 Mobile Money Market Analysis, By Type of Purchase (Page No. - 75)
     10.1 Introduction
     10.2 Airtime Transfer and Top Up
     10.3 Money Transfers and Payments
     10.4 Merchandise and Coupons
     10.5 Travel and Ticketing
     10.6 Digital Products

11 Mobile Money Transaction Value Market Analysis, By Industry (Page No. - 82)
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance
     11.3 Telecom and IT
     11.4 Media and Entertainment
     11.5 Healthcare
     11.6 Retail
     11.7 Travel and Hospitality
     11.8 Transportation and Logistics
     11.9 Energy and Utilities
     11.10 Others

12 Geographic Analysis (Page No. - 92)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 115)
     13.1 Overview
     13.2 Competitive Situations and Trends
             13.2.1 Partnerships, Agreements, and Collaborations
             13.2.2 Mergers and Acquisitions
             13.2.3 New Product Launches

14 Company Profiles (Page No. - 122)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     14.1 Introduction
     14.2 Vodafone Group PLC
     14.3 Gemalto
     14.4 Mastercard Incorporated
     14.5 Google Inc.
     14.6 Fidelity National Information Services, Inc.
     14.7 Bharti Airtel Limited
     14.8 Orange S.A.
     14.9 Monitise PLC
     14.10 Mahindra Comviva
     14.11 Paypal PTE. Ltd.

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Innovators (Page No. - 158)
     15.1 Cellum
             15.1.1 Business Overview
     15.2 Strands, Inc.
             15.2.1 Business Overview
     15.3 Carta Worldwide
             15.3.1 Business Overview
     15.4 Western Union Holdings, Inc.
             15.4.1 Business Overview

16 Appendix (Page No. - 161)
     16.1 Recent Developments
             16.1.1 Partnerships, Agreements, and Collaborations
             16.1.2 Mergers and Acquisitions
             16.1.3 New Product Launches
     16.2 Discussion Guide
     16.3 Introducing RT: Real-Time Market Intelligence
     16.4 Available Customizations
     16.5 Related Reports


List of Tables (67 Tables)

Table 1 Global Mobile Money Market Size and Growth Rate, 2016–2021 (USD Billion, Y-O-Y %)
Table 2 Global Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 3 NFC/Smart Cards: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Direct Mobile Billing: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Mobile Web/Wap Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Short Message Service: Market Size, By Region, 2014–2021 (USD Million)
Table 7 SIM Toolkit/Unstructured Service Supplementary Data: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Mobile Apps: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Interactive Voice Response System: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Global Mobile Money Market Size, By Nature of Payment, 2014–2021 (USD Billion)
Table 12 Person to Person: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Person to Business: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Business to Person: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Business to Business: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Global Mobile Money Market Size, By Location, 2014–2021 (USD Billion)
Table 17 Remote Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Proximity Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Global Mobile Money Market Size, By Type of Purchase, 2014–2021 (USD Billion)
Table 20 Airtime Transfer and Top Up: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Money Transfers and Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Merchandise and Coupons: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Travel and Ticketing: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Digital Products: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Global Mobile Money Transaction Value Market Size, By Industry, 2014–2021 (USD Billion)
Table 26 Banking, Financial Services, and Insurance: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 27 Telecom and IT: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 28 Media and Entertainment: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 29 Healthcare: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 30 Retail: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 31 Travel and Hospitality: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 32 Transportation and Logistics: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 33 Energy and Utilities: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 34 Other Industries: Mobile Money Transaction Market Size, By Region, 2014–2021 (USD Billion)
Table 35 Global Mobile Money Market Size, By Region, 2014–2021 (USD Billion)
Table 36 Global Mobile Money Transaction Value, By Region, 2014–2021 (USD Billion)
Table 37 North America: Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 38 North America: Market Size, By Nature of Payment, 2014–2021 (USD Million)
Table 39 North America:  Market Size, By Location, 2014–2021 (USD Million)
Table 40 North America: Market Size, By Type of Purchase, 2014–2021 (USD Million)
Table 41 North America: Mobile Money Transaction Value, By Industry Vertical, 2014–2021 (USD Billion)
Table 42 Europe: Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 43 Europe: Market Size, By Nature of Payment, 2014–2021 (USD Million)
Table 44 Europe: Market Size, By Location, 2014–2021 (USD Million)
Table 45 Europe: Market Size, By Type of Purchase, 2014–2021 (USD Million)
Table 46 Europe: Mobile Money Transaction Value, By Industry Vertical, 2014–2021 (USD Billion)
Table 47 Asia-Pacific: Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 48 Asia-Pacific: Market Size, By Nature of Payment, 2014–2021 (USD Million)
Table 49 Asia-Pacific: Market Size, By Location, 2014–2021 (USD Million)
Table 50 Asia-Pacific: Market Size, By Type of Purchase, 2014–2021 (USD Million)
Table 51 Asia-Pacific: Mobile Money Transaction Value, By Industry Vertical, 2014–2021 (USD Billion)
Table 52 Middle East and Africa: Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 53 Middle East and Africa: Market Size, By Nature of Payment, 2014–2021 (USD Million)
Table 54 Middle East and Africa: Mobile Money Market Size, By Location, 2014–2021 (USD Million)
Table 55 Middle East and Africa: Market Size, By Type of Purchase, 2014–2021 (USD Million)
Table 56 Middle East and Africa: Mobile Money Transaction Value, By Industry Vertical, 2014–2021 (USD Billion)
Table 57 Latin America: Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By Nature of Payment, 2014–2021 (USD Million)
Table 59 Latin America: Market Size, By Location, 2014–2021 (USD Million)
Table 60 Latin America: Market Size, By Type of Purchase, 2014–2021 (USD Million)
Table 61 Latin America: Mobile Money Transaction Value, By Industry Vertical, 2014–2021 (USD Billion)
Table 62 Partnerships, Agreements, and Collaborations, 2015–2016
Table 63 Mergers and Acquisitions, 2014–2015
Table 64 New Product Launches, 2015–2016
Table 65 Partnerships, Agreements, and Collaborations, 2013–2015
Table 66 Mergers and Acquisitions, 2013–2014
Table 67 New Product Launches, 2013


List of Figures (56 Figures)

Figure 1 Mobile Money Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Mobile Money Market Size, By Transaction Mode (2016 and 2021): Mobile Apps Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size, By Nature of Payment (2016 and 2021)
Figure 8 Market Size, By Location (2016 and 2021)
Figure 9 Market Size, By Type of Purchase (2016 and 2021)
Figure 10 Market Size, By Vertical (2016 and 2021): Retail Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 11 Market Size, Regional Snapshot (2016 and 2021): APAC is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Global Mobile Money Market Share, 2016: Middle East and Africa is Estimated to Hold the Largest Market Share in 2016
Figure 13 Rising Use of Mobile Money Services and Non-Cash Payments is Driving the Mobile Money Market
Figure 14 Mobile Apps Segment is Expected to Grow With the Highest CAGR as Compared to Other Transaction Modes
Figure 15 Middle East and Africa is Estimated to Hold the Largest Share in the Market (2016)
Figure 16 Asia-Pacific is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 17 Asia-Pacific Market to Grow With the Highest Rate as Compared to Other Regions
Figure 18 Regional Lifecycle: Asia-Pacific is Estimated to Grow at the Highest Growth Rate, 2016
Figure 19 Managing Bulk Payments and Micro-Finance Services to Play A Key Role in the Market
Figure 20 Market Segmentation: By Transaction
Figure 21 Market Segmentation: By Nature of Payment
Figure 22 Market Segmentation: By Location
Figure 23 Market Segmentation: By Type of Purchase
Figure 24 Market Segmentation: By Industry
Figure 25 Market Segmentation: By Region
Figure 26 Mobile Money Market: Drivers, Restraints, Opportunities, and Challenges
Figure 27 Mobile Money Value Chain Analysis: Major Role Played By Payment Platform Providers
Figure 28 Mobile Apps Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 29 Person to Business Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 30 Proximity Payment is Expected to Have the Highest CAGR During the Forecast Period
Figure 31 Merchandise and Coupons is the Fastest Growing Purchase Type in the Market
Figure 32 Retail Industry is the Fastest Growing Industry Vertical in the Market
Figure 33 Asia-Pacific is Expected to Surpass Middle East and Africa to Lead the Market By 2021
Figure 34 Regional Snapshot: Asia-Pacific is Emerging as A New Hotspot
Figure 35 North America: Market Snapshot
Figure 36 Asia-Pacific: Market Snapshot
Figure 37 Middle East and Africa: Market Snapshot
Figure 38 Companies Adopted the Strategy of Partnership, Agreement, and Collaboration as the Key Growth Strategy From 2013 to 2016
Figure 39 Market Evaluation Framework
Figure 40 Battle for Market Share: the Strategy of Partnership, Agreement, and Collaboration Was the Key Strategy Adopted By Key Players in the Mobile Money Market During 2013–2016
Figure 41 Geographic Revenue Mix of Top 5 Market Players
Figure 42 Vodafone Group PLC: Company Snapshot
Figure 43 Vodafone Group PLC: SWOT Analysis
Figure 44 Gemalto: Company Snapshot
Figure 45 Gemalto: SWOT Analysis
Figure 46 Mastercard Incorporated: Company Snapshot
Figure 47 Mastercard Incorporated: SWOT Analysis
Figure 48 Google Inc.: Company Snapshot
Figure 49 Google Inc.: SWOT Analysis
Figure 50 Fidelity National Information Services, Inc.: Company Snapshot
Figure 51 FIS: SWOT Analysis
Figure 52 Bharti Airtel Limited: Company Snapshot
Figure 53 Orange S.A.: Company Snapshot
Figure 54 Monitise PLC: Company Snapshot
Figure 55 Mahindra Comviva: Company Snapshot
Figure 56 Paypal PTE Ltd.: Company Snapshot

MarketsandMarkets forecasts the mobile money market size to grow from USD 21.15 Billion in 2016 to USD 112.29 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 39.64% from 2016 to 2021. Technological advancement in mobile devices, indispensable requirement to have ubiquitous access to financial solutions, rising use of non-cash payments, creation of new business avenues for stakeholders, evolving demographic needs across regions, rising use of mobile money services across businesses are some of the driving forces in the market.

The scope of this report covers the mobile money market by location, type of purchase, vertical, transaction mode, nature of payment, and region. Mobile apps segment in transaction modes is expected to have the largest market share, due to its easy operability and customization facilities.

Person to person segment, under nature of payments, is expected to have largest market share during the forecast period 2016–2021 as the payment services, provided by banks, offer their customers with heightened convenience, immediate withdraws and deposits, and facilitate instant money transfers through any mobile device and Mobile Network Operator (MNO).

By location, remote payments dominate the mobile money market and account for the largest market share. The reason being this type of payment usually makes use of premium SMS, mobile web/WAP, STK/USSD, browser, and mobile applications and can be processed over a subscriber’s mobile phone bill, prepaid payments, and debit or credit card payments. These payments are convenient for consumers as they can be conducted through any type of mobile phone, ranging from a basic handset to smartphones.

Airtime Transfer and top ups segment, under types of purchases, is expected to have the largest market share during the forecast period 2016–2021. This is due to the fact that airtime transfers are easy; users just have to select a top up amount and airtime transfer is done. The other reason is that it is safe to use and an instant way of payment.

mobile money market

Asia-Pacific is expected to hold the largest market share as well as to grow with the highest CAGR in the mobile money market in the forecast period 2016–2021. This is because of the large-scale acceptance of mobile money services by the users along with the escalating advancements in regulations and technologies benefitting all the stakeholders present in the mobile money ecosystem in this region, along with the presence of the vast number of mobile subscribers in this region.

However, prevailing data security apprehensions, interoperability among devices, and lack of content awareness about the benefits related to mobile money services act as restraining factors for the market.

The major vendors in the mobile money market include Vodafone Group Plc, Gemalto, FIS, Google Inc., Mastercard Incorporated, Bharti Airtel Limited, Orange S.A., Monitise Plc, and Mahindra Comviva. These players adopted various strategies such as new product launches, partnerships, agreements, collaborations, mergers & acquisitions, and business expansions to cater to the needs of the market. The report also includes key innovators in the market, such as Carta Worlwide, Cellum, Western Union, and Strands.

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