HOME Top Market Reports Analytics as a Service Market by Solution (Financial Analytics, Risk Analytics, Customer Analytics), Services, Analytics Type (Prescriptive, Predictive), Deployment Model, Organization Size, Verticals, and Regions - Global Forecast to 2021

Analytics as a Service Market by Solution (Financial Analytics, Risk Analytics, Customer Analytics), Services, Analytics Type (Prescriptive, Predictive), Deployment Model, Organization Size, Verticals, and Regions - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: June 2016
Report Code: TC 3568

 

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The analytics-as-a-service market size is estimated to grow from USD 4.76 Billion in 2016 to USD 23.49 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 37.6% from 2016 to 2021. The report segments the market into solutions, service, analytics types, organization size, deployment model, verticals, and regions. Major growth drivers of the market include increased ability of technologies to process huge workload through cloud, business intelligence maturation, and lower cost of ownership.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the global analytics-as-a-service market on the basis of solutions, services, analytics types, organization size, deployment model, verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). The report aims to strategically analyze micro markets with respect to individual growth trends, future prospects, and contribution to the total market. The report attempts to forecast the market size with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report strategically profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as joint ventures, Mergers and Acquisitions (M&A), new product developments, and Research & Development (R&D) activities in the market.

The research methodology used to estimate and forecast the market begins with capturing data on key vendor’s revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global analytics-as-a-service market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and sub-segments. The breakdown of profiles of primary is depicted in the below figure:

Analytics as a Service Market

To know about the assumptions considered for the study, download the pdf brochure

The analytics-as-a-service ecosystem comprises vendors, such as, IBM (U.S.), Oracle Corporation (U.S.), Computer Science Corporation (CSC), Hewlett-Packard Enterprise (U.S.), Google Incorporation (U.S.), SAS Institute, Amazon Web Services (U.S.), EMC (U.S), Gooddata (U.S.), and Microsoft Corporation (U.S.). Other stakeholders of the analytics-as-a-service market include application design and software developers, system integrators, IT service providers, consulting service provider, managed service provider, telecom operator, market research and consulting firms, and cloud service provider.

The Target Audiences of the analytics-as-a-service market report are:

  • IT Services Providers
  • Consulting Services Providers
  • Network Service Providers
  • Cloud Services Providers
  • Internet Services Providers (ISPs)
  • Enterprises
  • End-Users

 “Study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report

The research report categorizes the analytics-as-a-service market to forecast the revenues and analyze the trends in each of the following sub-segments:

By Solution

  • Financial analytics
  • Risk analytics
  • Customer analytics
  • Marketing analytics
  • Sales analytics
  • Web and social analytics
  • Supply chain analytics
  • Network analytics
  • Others

By Service

  • Consulting
  • Managed Services
  • Support and Maintenance

By Analytics Type

  • Predictive
  • Prescriptive
  • Diagnostic
  • Descriptive

By Deployment Model

  • Public cloud
  • Private cloud
  • Hybrid cloud

By Organization Size

  • Small and medium size business
  • Large Enterprises

By Industry Vertical

  • BFSI
  • Retail and wholesale
  • Government
  • Healthcare and life sciences
  • Manufacturing
  • Telecommunication and IT
  • Energy and utility
  • Travel and hospitality
  • Transportation and logistics
  • Media and entertainment
  • Others

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America analytics-as-a-service market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in Analytics-as-a-Service Market
    4.2 Market Share of Top Three Solutions and Regions
    4.3 Lifecycle Analysis, By Region
    4.4 Market Investment Scenario
    4.5 Analytics-as-a-Service Market : Top Three Verticals

5 Analytics-as-a-Service Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Solution
           5.2.2 By Service
           5.2.3 By Analytics Type
           5.2.4 By Deployment Model
           5.2.5 By Orgnaization Size
           5.2.6 By Vertical
           5.2.7 By Region
    5.3 Evolution
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increased Ability of Technologies to Process Huge Workload Through Cloud
                    5.4.1.2 Business Intelligence Maturation
                    5.4.1.3 Lower Cost of Ownership
           5.4.2 Restraints
                    5.4.2.1 Data Security and Availability Issues
                    5.4.2.2 Complex Analytical Workflow
           5.4.3 Opportunities
                    5.4.3.1 Increased Usage of Machine Generated Data
                    5.4.3.2 Growing Demand of Mobile Devices for Analytics
                    5.4.3.3 Increase in the Amount of Data Across Various Verticals
           5.4.4 Challenges
                    5.4.4.1 Data Diversity
                    5.4.4.2 Lack of Analytical Knowledge

6 Analytics-as-a-Service Market: Industry Trends (Page No. - 45)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Technology Trends and Standards
           6.3.1 Standard and Guidelines for Cloud
                    6.3.1.1 Cloud Standard Customer Council (CSCC)
                    6.3.1.2 Cloud Security Alliance (CSA)
                    6.3.1.3 Fair Credit Reporting Act
    6.4 Strategic Benchmarking

7 Analytics-as-a-Service Market Analysis, By Component (Page No. - 49)
    7.1 Introduction
    7.2 Solutions
           7.2.1 Financial Analytics
                    7.2.1.1 Major Applications
                               7.2.1.1.1 Asset and Liability Management
                               7.2.1.1.2 Budgetary Control Management
                               7.2.1.1.3 General Ledger Management
                               7.2.1.1.4 Payables and Receivables Management
                               7.2.1.1.5 Profitability Management
                               7.2.1.1.6 Others
           7.2.2 Risk Analytics
                    7.2.2.1 Major Applications
                               7.2.2.1.1 Cyber Risk Management
                               7.2.2.1.2 Operational Risk Management
                               7.2.2.1.3 Credit and Market Risk Management
           7.2.3 Customer Analytics
                    7.2.3.1 Major Applications
                               7.2.3.1.1 Customer Segmentation and Clustering
                               7.2.3.1.2 Customer Behavior Analysis
                               7.2.3.1.3 Loyalty and Customer Experience Management
           7.2.4 Marketing Analytics
                    7.2.4.1 Major Applications
                               7.2.4.1.1 Marketing Campaign Monitoring
                               7.2.4.1.2 Predictive Modeling
                               7.2.4.1.3 Yield Management
                               7.2.4.1.4 Product Or Service Development Strategies
           7.2.5 Sales Analytics
                    7.2.5.1 Major Applications
                               7.2.5.1.1 Sales Lifecycle Management
                               7.2.5.1.2 Sales Reps Efficiency Optimization
           7.2.6 Web and Social Media Analytics
                    7.2.6.1 Major Applications
                               7.2.6.1.1 Social Media Management
                               7.2.6.1.2 Search Engine Optimization
                               7.2.6.1.3 Performance Monitoring
           7.2.7 Supply Chain Analytics
                    7.2.7.1 Major Applications
                               7.2.7.1.1 Supply Chain Planning and Procurement
                               7.2.7.1.2 Sales and Operations Planning
                               7.2.7.1.3 Distribution and Logistics Optimization
                               7.2.7.1.4 Inventory Optimization
                               7.2.7.1.5 Manufacturing Analysis
           7.2.8 Network Analytics
                    7.2.8.1 Major Applications
                               7.2.8.1.1 Intelligent Network Optimization
                               7.2.8.1.2 Traffic Management
           7.2.9 Others
    7.3 Services
           7.3.1 Consulting Services
           7.3.2 Managed Services
           7.3.3 Support and Maintenance Services

8 Analytics-as-a-Service Market Analysis, By Analytics  Type (Page No. - 71)
    8.1 Introduction
    8.2 Predictive Analytics
    8.3 Prescriptive Analytics
    8.4 Diagnostic Analytics
    8.5 Descriptive Analytics

9 Analytics-as-a-Service Market Analysis, By Deployment Model (Page No. - 79)
    9.1 Introduction
    9.2 Public Cloud
    9.3 Private Cloud
    9.4 Hybrid Cloud

10 Analytics-as-a-Service Market Analysis, By Organization Size (Page No. - 84)
     10.1 Introduction
     10.2 Small and Medium Businesses
     10.3 Large Enterprises

11 Analytics-as-a-Service Market Analysis, By Vertical (Page No. - 88)
     11.1 Introduction
     11.2 Banking, Financial Services and Insurance
     11.3 Retail and Wholesale
     11.4 Government
     11.5 Healthcare and Life Sciences
     11.6 Manufacturing
     11.7 Telecommunication and It
     11.8 Energy and Utility
     11.9 Travel and Hospitality
     11.10 Transportation and Logistics
     11.11 Media and Entertainment
     11.12 Others

12 Geographic Analysis (Page No. - 114)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa (MEA)
     12.6 Latin America

13 Competitive Landscape (Page No. - 135)
     13.1 Overview
     13.2 Portfolio Comparison
     13.3 Competitive Situation and Trends
             13.3.1 New Product Launches
             13.3.2 Partnerships, Collaborations, and Agreements
             13.3.3 Acquisitions

14 Company Profiles (Page No. - 148)
     14.1 Introduction
     14.2 IBM Corporation
             14.2.1 Business Overview
             14.2.2 Products Offered
             14.2.3 Recent Developments
             14.2.4 MnM View
                        14.2.4.1 Key Strategies
                        14.2.4.2 SWOT Analysis
     14.3 Oracle Corporation
             14.3.1 Business Overview
             14.3.2 Products Offered
             14.3.3 Recent Developments
             14.3.4 MnM View
                        14.3.4.1 Key Strategies
                        14.3.4.2 SWOT Analysis
     14.4 Computer Science Corporation (CSC)
             14.4.1 Business Overview
             14.4.2 Products Offered
             14.4.3 Recent Developments
             14.4.4 MnM View
                        14.4.4.1 Key Strategies
                        14.4.4.2 SWOT Analysis
     14.5 Hewlett-Packard Enterprise (HPE)
             14.5.1 Business Overview
             14.5.2 Products Offered
             14.5.3 Recent Developments
             14.5.4 MnM Views
                        14.5.4.1 Key Strategies
                        14.5.4.2 SWOT Analysis
     14.6 SAS Institute
             14.6.1 Business Overview
             14.6.2 Products Offered
             14.6.3 Recent Developments
             14.6.4 MnM View
                        14.6.4.1 Key Strategies
                        14.6.4.2 SWOT Analysis
     14.7 Google, Inc.
             14.7.1 Business Overview
             14.7.2 Products Offered
             14.7.3 Recent Developments
     14.8 Amazon Web Services (AWS)
             14.8.1 Business Overview
             14.8.2 Products Offered
             14.8.3 Recent Developments
     14.9 EMC Corporation
             14.9.1 Business Overview
             14.9.2 Products Offered
             14.9.3 Recent Developments
     14.10 Gooddata Corporation
             14.10.1 Business Overview
             14.10.2 Products Offered
             14.10.3 Recent Developments
     14.11 Microsoft Corporation
             14.11.1 Business Overview
             14.11.2 Services Offered
             14.11.3 Recent Developments
     14.12 Other Major Vendors
             14.12.1 Bigml, Inc.
             14.12.2 Cloudera, Inc.
             14.12.3 Hitachi, Ltd.
             14.12.4 Guavus, Inc.
             14.12.5 1010data, Inc.

15 Appendix (Page No. - 179)
     15.1 Key Insights From Industry Experts
     15.2 Discussion Guide
     15.3 Introducing RT: Real-Time Market Intelligence
     15.4 Available Customization
     15.5 Related Reports


List of Tables (91 Tables)

Table 1 Analytics-as-a-Service Market Size and Growth Rate, 2014–2021 (USD Billion, Y-O-Y %)
Table 2 Analytics-as-a-Service, By Component, 2014–2021 (USD Billion)
Table 3 Market Size, By Solution, 2014–2021 (USD Million)
Table 4 Financial Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Risk Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Customer Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Marketing Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Sales Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 9 Web and Social Media Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 10 Supply Chain Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 11 Network Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 12 Others: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 13 Analytics-as-a-Service Market Size, By Service, 2014–2021 (USD Million)
Table 14 Consulting Services: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Support and Maintenance Services: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Analytics-as-a-Service Market Size, By Type, 2014–2021 (USD Billion)
Table 18 Predictive Analytics: Market Size, By Vertical, 2014–2021 (USD Million)
Table 19 Prescriptive Analytics : Market Size, By Vertical, 2014–2021 (USD Million)
Table 20 Diagnostic Analytics: Market Size, By Vertical, 2014–2021 (USD Million)
Table 21 Descriptive Analytics: Market Size, By Vertical, 2014–2021 (USD Million)
Table 22 Analytics-as-a-Service Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 23 Public Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Private Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Hybrid Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Analytics-as-a-Service Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 27 Small and Medium Businesses: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Analytics-as-a-Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 30 BFSI: Market Size, By Component, 2014–2021 (USD Million)
Table 31 BFSI: Market Size, By Solution, 2014–2021 (USD Million)
Table 32 BFSI: Market Size, By Service, 2014–2021 (USD Million)
Table 33 Retail and Wholesale: Market Size, By Component, 2014–2021 (USD Million)
Table 34 Retail and Wholesale: Market Size, By Solution, 2014–2021 (USD Million)
Table 35 Retail and Wholesale: Market Size, By Service, 2014–2021 (USD Million)
Table 36 Government: Market Size, By Component, 2014–2021 (USD Million)
Table 37 Government: Market Size, By Solution, 2014–2021 (USD Million)
Table 38 Government: Market Size, By Service, 2014–2021 (USD Million)
Table 39 Healthcare and Life Sciences: Market Size, By Component, 2014–2021 (USD Million)
Table 40 Healthcare and Life Sciences: Market Size, By Solution, 2014–2021 (USD Million)
Table 41 Healthcare and Life Sciences: Market Size, By Service, 2014–2021 (USD Million)
Table 42 Manufacturing: Market Size, By Component, 2014–2021 (USD Million)
Table 43 Manufacturing: Market Size, By Solution, 2014–2021 (USD Million)
Table 44 Manufacturing: Market Size, By Service, 2014–2021 (USD Million)
Table 45 Telecommunication and It: Market Size, By Component, 2014–2021 (USD Million)
Table 46 Telecommunication and It: Market Size, By Solution, 2014–2021 (USD Million)
Table 47 Telecommunication and It: Market Size, By Service, 2014–2021 (USD Million)
Table 48 Energy and Utility: Analytics-as-a-Service Market Size, By Component, 2014–2021 (USD Million)
Table 49 Energy and Utility: Market Size, By Solution, 2014–2021 (USD Million)
Table 50 Energy and Utility: Market Size, By Service, 2014–2021 (USD Million)
Table 51 Travel and Hospitality: Market Size, By Component, 2014–2021 (USD Million)
Table 52 Travel and Hospitality: Market Size, By Solution, 2014–2021 (USD Million)
Table 53 Travel and Hospitality: Market Size, By Service, 2014–2021 (USD Million)
Table 54 Transportation and Logistics: Market Size, By Component, 2014–2021 (USD Million)
Table 55 Transportation and Logistics: Market Size, By Solution, 2014–2021 (USD Million)
Table 56 Transportation and Logistics: Market Size, By Service, 2014–2021 (USD Million)
Table 57 Media and Entertainment: Market Size, By Component, 2014–2021 (USD Million)
Table 58 Media and Entertainment: Market Size, By Solution, 2014–2021 (USD Million)
Table 59 Media and Entertainment: Market Size, By Service, 2014–2021 (USD Million)
Table 60 Others : Market Size, By Component, 2014–2021 (USD Million)
Table 61 Others : Market Size, By Solution, 2014–2021 (USD Million)
Table 62 Others : Market Size, By Service, 2014–2021 (USD Million)
Table 63 Analytics-as-a-Service Market Size, By Region, 2014-2021 (USD Billion)
Table 64 North America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 65 North America: Market Size, By Solution, 2014-2021 (USD Million)
Table 66 North America: Market Size, By Service, 2014-2021 (USD Million)
Table 67 North America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 68 North America: Market Size, By Type, 2014-2021 (USD Million)
Table 69 Europe: Analytics-as-a-Service Market Size, By Organization Size , 2014-2021 (USD Million)
Table 70 Europe: Market Size, By Solution, 2014-2021 (USD Million)
Table 71 Europe: Market Size, By Service, 2014-2021 (USD Million)
Table 72 Europe: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 73 Europe: Market Size, By Type, 2014-2021 (USD Million)
Table 74 Asia-Pacific: Market Size, By Organization Size , 2014-2021 (USD Million)
Table 75 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million)
Table 76 Asia-Pacific: Market Size, By Service, 2014-2021 (USD Million)
Table 77 Asia-Pacific: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 78 Asia-Pacific: Market Size, By Type, 2014-2021 (USD Million)
Table 79 Middle East and Africa: Market Size, By Organization Size , 2014-2021 (USD Million)
Table 80 Middle East and Africa: Market Size, By Solution, 2014-2021 (USD Million)
Table 81 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million)
Table 82 Middle East and Africa: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 83 Middle East and Africa: Market Size, By Type, 2014-2021 (USD Million)
Table 84 Latin America: Market Size, By Organization Size , 2014-2021 (USD Million)
Table 85 Latin America: Market Size, By Solution, 2014-2021 (USD Million)
Table 86 Latin America: Market Size, By Service, 2014-2021 (USD Million)
Table 87 Latin America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 88 Latin America: Analytics-as-a-Service Market Size, By Type, 2014-2021 (USD Million)
Table 89 New Product Launches, 2011–2016
Table 90 Partnerships, Collaborations, and Agreements, 2011–2016
Table 91 Acquisitions, 2013–2016


List of Figures (54 Figures)

Figure 1 Analytics-as-a-Service Market: Market Segmentation
Figure 2 Analytics-as-a-Service Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Analytics-as-a-Service Market: Assumptions
Figure 8 Top Three Segments for Analytics-as-a-Service Market, 2016–2021
Figure 9 North America is Estimated to Hold the Largest Market Share in 2016
Figure 10 Growth Trend of Analytics-as-a-Service Market (2016–2021)
Figure 11 Geographic Lifecycle Analysis (2016): Asia-Pacific Market is Increasing With the Highest Growth Rate
Figure 12 Market Investment Scenario: Asia-Pacific Rise as the Best Opportunity Market for Investment in the Next 5 Years
Figure 13 BFSI is Estimated to Hold the Largest Market Size in 2016
Figure 14 Analytics-as-a-Service Market: By Solution
Figure 15 Market: By Service
Figure 16 Market: By Analytics Type
Figure 17 Market: By Deployment Model
Figure 18 Market: By Organization Size
Figure 19 Market: By Vertical
Figure 20 Market: By Region
Figure 21 Market: Evolution
Figure 22 Analytics-as-a-Service: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Analytics-as-a-Service Market: Value Chain Analysis
Figure 24 Strategic Benchmarking: Analytics-as-a-Service Market
Figure 25 Solution Component is Expected to Have the Largest Market Size in 2016
Figure 26 Analytics-as-a-Service Solution is Expected to Have the Largest Market Size in 2016
Figure 27 Consulting Services Segment has the Highest Market Size and the Trend is Expected to Continue
Figure 28 Descriptive Analytics Segment is Expected to Hold the Largest Market Share in 2016
Figure 29 Hybrid Cloud Deployment Model is Expected to Hold the Largest Market Share in 2016
Figure 30 Large Enterprises Segment is Expected to Hold the Largest Market Share in 2016
Figure 31 BFSI Vertical is Expected to Hold the Largest Market Share Among Verticals in the Analytics-as-a-Service Market in 2016
Figure 32 North America is Expected to Have the Largest Market Size in 2016
Figure 33 North America Analytics-as-a-Service Market Snapshot
Figure 34 Asia-Pacific Analytics-as-a-Service Market Snapshot
Figure 35 Companies Adopted New Product Launch as the Key Growth Strategy Over the Period of 2011–2016
Figure 36 Analytics-as-a-Service Market: Portfolio Comparison
Figure 37 Market Evaluation Framework
Figure 38 Battle for Market Share: Partnerships, Collaborations, and Agreements Was the Key Strategy Adopted By Top Players in the Market
Figure 39 Geographic Revenue Mix of Top Market Players
Figure 40 IBM Corporation: Company Snapshot
Figure 41 IBM Corporation: SWOT Analysis
Figure 42 Oracle Corporation: Company Snapshot
Figure 43 Oracle Corporation: SWOT Analysis
Figure 44 Computer Science Corporation (CSC): Company Snapshot
Figure 45 Computer Science Corporation (CSC): SWOT Analysis
Figure 46 Hewlett-Packard Enterprises (HPE): Company Snapshot
Figure 47 Hewlett-Packard Enterprise (HPE): SWOT Analysis
Figure 48 SAS Institute: Company Snapshot
Figure 49 SAS Institute: SWOT Analysis
Figure 50 Google, Inc.: Company Snapshot
Figure 51 Amazon Web Services: Company Snapshot
Figure 52 EMC Corporation: Company Snapshot
Figure 53 Gooddata Corporation: Company Snapshot
Figure 54 Microsoft Corporation: Company Snapshot

The analytics-as-a-service market is estimated to grow from USD 4.76 Billion in 2016 to USD 23.49 Billion by 2021, at a high Compound Annual Growth Rate (CAGR) of 37.6% during the forecast period. Analytics-as-a-service solutions and services are gaining a significant importance among the corporates due to increased ability of technologies to process huge workload through cloud, business intelligence maturation, and lower cost of ownership. Hence, the adoption of analytics-as-a-service solutions and services in various industries is increasing, which is one of the major growth factors of the market.

The report provides detailed insights into the global analytics-as-a-service market, which is segmented by solutions, services, deployment model, organization size, analytics types, vertical, and region. The solutions segment holds higher market share and is gaining significant importance among corporates as companies are majorly deploying analytics-as-a-service solutions in order to analyze the data being generated in an organization.

In terms of services, consulting services is to dominate the analytics-as-a-service market and expected to contribute the largest market share, whereas managed services to grow at the highest rate during the forecast period. Hybrid cloud deployment model has been adopted more as compare to private and public cloud. Due to data security and privacy concerns, companies are using hybrid cloud approach as it lets the organizations to keep the data confidential with private cloud, as well as accessible with public cloud.

Among analytic types, descriptive analytics have shown highest market share as it allows the organizations to learn from past behaviours and understand how they might influence future outcomes. Moreover, BFSI industry have shown highest market share in vertical segment as the industry is harnessing the power of analytics-as-a-service to better understand their customer and accordingly update their services.

Analytics as a Service Market

The report covers all the major aspects of the analytics-as-a-service market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The market in North America is expected to hold the largest share of the market. The APAC region is projected to have great opportunities in this market and would grow at the highest CAGR by 2021. This is due to the massive growth of data through various channels such as social media, mobile computing, and IoT in this region.

However, data security & availability issues and increasing complexities of analytical workflow are acting as the restraining factors for the market. There are still few organizations stuck with the on-premise solutions because of its affordability and preservice of data confidentiality. Hence, most of the organizations are reluctant to move their organizational data to cloud. Moreover, the analytical work flow includes lots of complex process. It could be data identification, data preparation, setting parameters, defining business rules, execution, data modelling, and visualization. Hence analytics-as-a-service vendors are innovating with their product portfolio to manage this obstacle of handling complexity.

Most of the vendors have adopted agreements, collaborations, and partnerships as its key strategy to enhance its client base and customer experience. For, instances, in October 2014, IBM Corporation and Twitter partnered to enhance the integration of the expansive data of Twitter with IBM Analytics services on cloud. New product development has also been adopted by top players to innovate in this market space. For example, In October 2015, Oracle launched Oracle Analytics, an expanded set of analytics.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

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