HOME Top Market Reports Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020

Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: February 2016
Report Code: TC 2648

 

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MarketsandMarkets estimates the global social media analytics market to grow from USD 1.60 Billion in 2015 to USD 5.40 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.6%. The year 2014 has been considered as the base year while the forecast period is 2015-2020. The report segments the market into types, services, applications, deployment models, organization size, verticals, and regions. Major growth drivers of this market include the growing number of users on social media platforms, greater focus on market and competitive intelligence, and increasing spending on analytics.

Research Methodology:

Top-down and bottom-up approaches were used to estimate and validate the size of the global market and to estimate the size of various other dependent submarkets in the overall social media analytics market. The key players in the market were identified through secondary research and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders. All percentage splits and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the markets are covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. The breakdown of profiles of primary discussion participants is depicted in the below figure:

Social Media Analytics Market

Extensive interviews with key people such as CEOs, VPs, directors, and executives were conducted.

Industry Ecosystem:

  • The social media analytics ecosystem comprises analytics vendors, such as Oracle, IBM, Adobe Systems, Salesforce, SAP SE, SAS Institute, Tableau Software, NetBase Solutions, GoodData, and various others; service providers; system integrators; and enterprises. Other stakeholders of the social media analytics market include analytics service providers, mobile application providers, consulting service providers, consulting service providers, IT service providers, resellers, telecom operators, enterprise users, and technology providers.

Scope of the Report:

The social media analytics market research report categorizes the global market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Types:

  • Solution
  • Services

On the basis of Services:

  • Support and Maintenance
  • Consulting Services
  • Training and Education

On the basis of Applications:

  • Customer Segmentation and Targeting
  • Multichannel Campaign Management
  • Competitor Benchmarking
  • Customer Behavioral Analysis
  • Marketing Measurement
  • Others

On the basis of Deployment Models:

  • On-Premise
  • On-Demand

On the basis of Organization size:

  • SMEs
  • Large Enterprises

On the basis of Verticals:

  • BFSI
  • Retail
  • Telecommunications and IT
  • Utilities
  • Heavy Engineering
  • Government
  • Transportation and Logistics
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Others

On the basis of Regions:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East & Africa (MEA)
  • Latin America

Available Customizations

  • With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

      Product Analysis

      • Product matrix, which gives a detailed comparison of product portfolio of each company

      Geographic Analysis

      • Further breakdown of the North American market into the U.S. and Canada
      • Further breakdown of the APAC market into South Korea, India, China, and others

      Company Information

      • Detailed analysis and profiling of additional market players (up to five)

      Also early buyers will receive 10% customization on the social media analytics market report or other related report. Under customization, further segmentation of regions into different countries can be provided.

    • Table of Contents

      1 Introduction (Page No. - 15)
          1.1 Objectives of the Study
          1.2 Market Definition
          1.3 Market Scope
                 1.3.1 Markets Covered
                 1.3.2 Years Considered in the Report
          1.4 Currency
          1.5 Limitations
          1.6 Stakeholders

      2 Research Methodology (Page No. - 18)
          2.1 Research Data
                 2.1.1 Secondary Data
                          2.1.1.1 Key Data From Secondary Sources
                 2.1.2 Primary Data
                          2.1.2.1 Key Data From Primary Sources
                          2.1.2.2 Key Industry Insights
                          2.1.2.3 Breakdown of Primary Interviews
          2.2 Market Size Estimation
                 2.2.1 Bottom-Up Approach
                 2.2.2 Top-Down Approach
          2.3 Market Breakdown and Data Triangulation
          2.4 Research Assumptions

      3 Executive Summary (Page No. - 26)

      4 Premium Insights (Page No. - 30)
          4.1 Attractive Market Opportunities in the Social Media Analytics Market
          4.2 Market Share Across Various Regions
          4.3 Market By Vertical and Region
          4.4 Life Cycle Analysis, By Region, 2015

      5 Social Media Analytics Market Overview (Page No. - 32)
          5.1 Introduction
          5.2 Market Segmentation
                 5.2.1 By Type
                 5.2.2 By Service
                 5.2.3 By Application
                 5.2.4 By Deployment Model
                 5.2.5 By Organization Size
                 5.2.6 By Vertical
                 5.2.7 By Region
          5.3 Market Dynamics
                 5.3.1 Drivers
                          5.3.1.1 Growing Number of Users On Social Media Platforms
                          5.3.1.2 Increased Focus On Market and Competitive Intelligence
                          5.3.1.3 Increased Spending Over Analytics
                 5.3.2 Restraints
                          5.3.2.1 Complex Analytical Workflow
                 5.3.3 Opportunities
                          5.3.3.1 Increasing Cloud Adoption Trends
                          5.3.3.2 High Adoption Rate in SMES
                 5.3.4 Challenges
                          5.3.4.1 Lack of Transformation From Legacy Architecture
                          5.3.4.2 Lack of Skilled Expertise

      6 Social Media Analytics Market: Industry Trends (Page No. - 41)
          6.1 Introduction
          6.2 Value Chain Analysis
          6.3 Porter’s Five Forces Analysis
                 6.3.1 Threat of New Entrants
                 6.3.2 Threat From Substitutes
                 6.3.3 Bargaining Power of Suppliers
                 6.3.4 Bargaining Power of Buyers
                 6.3.5 Intensity of Competitive Rivalry
          6.4 Strategic Benchmarking
                 6.4.1 Strategic Benchmarking: Product Development, and Enhancement
                 6.4.2 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements

      7 Market Analysis, By Type (Page No. - 47)
          7.1 Introduction
          7.2 Solution
          7.3 Service
                 7.3.1 Support and Maintenance
                 7.3.2 Consulting Service
                 7.3.3 Training and Education

      8 Market Analysis, By Application (Page No. - 53)
          8.1 Introduction
          8.2 Customer Segmentation and Targeting
          8.3 Multichannel Campaign Management
          8.4 Competitor Benchmarking
          8.5 Customer Behavioral Analysis
          8.6 Marketing Measurement
          8.7 Other Applications

      9 Social Media Analytics Market Analysis, By Deployment Model (Page No. - 60)
          9.1 Introduction
          9.2 On-Premise
          9.3 On-Demand/Cloud

      10 Market Analysis, By Organization Size (Page No. - 64)
           10.1 Introduction
           10.2 Small and Medium Enterprises (SMES)
           10.3 Large Enterprises

      11 Social Media Analytics Market Analysis, By Vertical (Page No. - 68)
           11.1 Introduction
           11.2 Banking, Financial Services and Insurance (BFSI)
           11.3 Telecommunications and It
           11.4 Retail
           11.5 Healthcare and Life Sciences
           11.6 Government
           11.7 Heavy Engineering
           11.8 Media and Entertainment
           11.9 Utilities
           11.10 Transportation and Logistics
           11.11 Travel and Hospitality
           11.12 Others

      12 Geographic Analysis (Page No. - 86)
           12.1 Introduction
           12.2 North America
           12.3 Europe
           12.4 Asia-Pacific (APAC)
           12.5 Middle East & Africa
           12.6 Latin America

      13 Competitive Landscape (Page No. - 105)
           13.1 Overview
           13.2 Competitive Situation and Trends
                   13.2.1 New Product Launches and Enhancements
                   13.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
                   13.2.3 Mergers and Acquisitions
                   13.2.4 Integration and Expansion

      14 Company Profiles (Page No. - 114)
      (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
           14.1 Introduction
           14.2 Oracle Corporation
           14.3 IBM Corporation
           14.4 Salesforce.Com Inc.
           14.5 Adobe Systems, Inc.
           14.6 SAS Institute
           14.7 Crimson Hexagon
           14.8 SAP SE
           14.9 Tableau Software
           14.10 Gooddata
           14.11 Netbase Solutions, Inc.
           14.12 Hootsuite Media, Inc.

      *Details On Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

      15 Key Innovators (Page No. - 145)
           15.1 Sysomos, Inc.
           15.2 Tracx
           15.3 Attensity
           15.4 Brandwatch

      16 Appendix (Page No. - 147)
           16.1 Discussion Guide
           16.2 Introducing RT: Real-Time Market Intelligence
           16.3 Available Customization
           16.4 Related Reports


      List of Tables (89 Tables)

      Table 1 Social Media Analytics Market Size and Growth, 2013-2020, (USD Million, Y-O-Y %)
      Table 2 Market Size, By Type, 2013–2020 (USD Million)
      Table 3 Solution: Market Size, By Region, 2013–2020 (USD Million)
      Table 4 Service: Market Size, 2013–2020 (USD Million)
      Table 5 Support and Maintenance: Market Size, By Region, 2013–2020 (USD Million)
      Table 6 Consulting Service: Market Size, By Region, 2013–2020 (USD Million)
      Table 7 Training and Education: Market Size, By Region, 2013–2020 (USD Million)
      Table 8 Social Media Analytics Market Size, By Application, 2013–2020 (USD Million)
      Table 9 Customer Segmentation and Targeting: Market Size, By Region, 2013–2020 (USD Million)
      Table 10 Multichannel Campaign Management: Market Size, By Region, 2013–2020 (USD Million)
      Table 11 Competitor Benchmarking: Market Size, By Region, 2013–2020 (USD Million)
      Table 12 Customer Behavioral Analysis: Market Size, By Region, 2013–2020 (USD Million)
      Table 13 Marketing Measurement: Market Size, By Region, 2013–2020 (USD Million)
      Table 14 Other Applications: Market Size, By Region, 2013–2020 (USD Million)
      Table 15 Social Media Analytics Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 16 On-Premise: Market Size, By Region, 2013–2020 (USD Million)
      Table 17 On-Demand: Market Size, By Region, 2013–2020 (USD Million)
      Table 18 Market Size, By Organization Size, 2013–2020 (USD Million)
      Table 19 SMES: Market Size, By Region, 2013–2020 (USD Million)
      Table 20 Large Enterprises: Market Size, By Region, 2013–2020 (USD Million)
      Table 21 Social Media Analytics Market Size, By Vertical, 2013–2020 (USD Million)
      Table 22 Banking Financial Services and Insurance: Market Size, By Type, 2013–2020 (USD Million)
      Table 23 Banking Financial Services and Insurance: Market Size, By Service, 2013–2020 (USD Million)
      Table 24 Banking Financial Services and Insurance: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 25 Telecommunications and It: Market Size, By Type, 2013–2020 (USD Million)
      Table 26 Telecommunications and It: Market Size, By Service, 2013–2020 (USD Million)
      Table 27 Telecommunications and It: Market Size, By Deployemnt Model, 2013–2020 (USD Million)
      Table 28 Retail: Market Size, By Region, 2013–2020 (USD Million)
      Table 29 Retail: Market Size, By Service, 2013–2020 (USD Million)
      Table 30 Retail: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 31 Healthcare and Life Sciences: Market Size, By Type, 2013-2020 (USD Million)
      Table 32 Healthcare and Life Sciences: Market Size, By Service, 2013–2020 (USD Million)
      Table 33 Healthcare and Life Sciences: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 34 Government: Market Size, By Type, 2013–2020 (USD Million)
      Table 35 Government: Market Size, By Service, 2013–2020 (USD Million)
      Table 36 Government: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 37 Heavy Engineering: Market Size, By Type, 2013–2020 (USD Million)
      Table 38 Heavy Engineering: Market Size, By Service, 2013–2020 (USD Million)
      Table 39 Heavy Engineering: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 40 Media and Entertainment: Market Size, By Type, 2013–2020 (USD Million)
      Table 41 Media and Entertainment: Market Size, By Service, 2013–2020 (USD Million)
      Table 42 Media and Entertainment: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 43 Utilities: Social Media Analytics Market Size, By Type, 2013–2020 (USD Million)
      Table 44 Utilities: Market Size, By Service, 2013–2020 (USD Million)
      Table 45 Utilities: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 46 Transportation and Logistics: Market Size, By Type, 2013–2020 (USD Million)
      Table 47 Transportation and Logistics: Market Size, By Service, 2013–2020 (USD Million)
      Table 48 Transportation and Logistics: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 49 Travel and Hospitality: Market Size, By Btype, 2013–2020 (USD Million)
      Table 50 Travel and Hospitality: Market Size, By Service, 2013–2020 (USD Million)
      Table 51 Travel and Hospitality: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 52 Others: Market Size, By Type, 2013–2020 (USD Million)
      Table 53 Others: Market Size, By Service, 2013–2020 (USD Million)
      Table 54 Others: Market Size, By Deployment Model, 2013–2020 (USD Million)
      Table 55 Global Social Media Analytics Market Size, 2013-2020 (USD Million)
      Table 56 North America: Market Size, By Type, 2013-2015 (USD Million)
      Table 57 North America: Market Size, By Service, 2013-2020 (USD Million)
      Table 58 North America: Market Size, By Application, 2013-2020 (USD Million)
      Table 59 North America: Market Size, By Deployment Model, 2013-2020 (USD Million)
      Table 60 North America: Market Size, By Organization Size, 2013-2020 (USD Million)
      Table 61 North America: Market Size, By Vertical, 2013–2020 (USD Million)
      Table 62 Europe: Market Size, By Type, 2013-2020 (USD Million)
      Table 63 Europe: Market Size, By Service, 2013-2020 (USD Million)
      Table 64 Europe: Market Size, By Application, 2013-2020 (USD Million)
      Table 65 Europe: Market Size, By Deployment Model, 2013-2020 (USD Million)
      Table 66 Europe: Market Size, By Organization Size, 2013-2020 (USD Million)
      Table 67 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
      Table 68 Asia-Pacific: Social Media Analytics Market Size, By Type, 2013-2020 (USD Million)
      Table 69 Asia-Pacific: Market Size, By Service, 2013-2020 (USD Million)
      Table 70 Asia-Pacific: Market Size, By Application, 2013-2020 (USD Million)
      Table 71 Asia-Pacific: Market Size, By Deployment Model, 2013-2020 (USD Million)
      Table 72 Asia-Pacific: Market Size, By Organization Size, 2013-2020 (USD Million)
      Table 73 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
      Table 74 Middle East & Africa: Market Size, By Type, 2013-2020 (USD Million)
      Table 75 Middle East & Africa: Market Size, By Service, 2013-2020 (USD Million)
      Table 76 Middle East & Africa: Market Size, By Application, 2013-2020 (USD Million)
      Table 77 Middle East & Africa: Market Size, By Deployment Model, 2013-2020 (USD Million)
      Table 78 Middle East & Africa: Market Size, Organization Size, 2013-2020 (USD Million)
      Table 79 Middle East & Africa: Market Size, By Vertical 2013-2020 (USD Million)
      Table 80 Latin America: Social Media Analytics Market Size, By Type, 2013-2020 (USD Million)
      Table 81 Latin America: Market Size, By Service, 2013-2020 (USD Million)
      Table 82 Latin America: Market Size, By Application, 2013-2020 (USD Million)
      Table 83 Latin America: Market Size, By Deployment Model, 2013-2020 (USD Million)
      Table 84 Latin America: Market Size, By Organization Size, 2013-2020 (USD Million)
      Table 85 Latin America: Market Size, By Vertical, 2013-2020 (USD Million)
      Table 86 New Product Launches and Enhancements, 2013-2015
      Table 87 Agreements, Partnerships, Collaborations, and Joint Ventures, 2013-2015
      Table 88 Mergers and Acquisitions, 2013–2015
      Table 89 Integration and Business Expansion

      List of Figures (51 Figures)

      Figure 1 Social Media Analytics Market: Research Design
      Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
      Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
      Figure 4 Market Size Estimation Methodology: Top-Down Approach
      Figure 5 Data Triangulation
      Figure 6 Social Media Analytics Market is Poised to Witness Growth in the Global Market for the Period 2015-2020
      Figure 7 Consulting Services has the Highest Market Size and the Trend is Expected to Continue Throughout the Forecast Period
      Figure 8 Marketing Measurement is Expected to Have the Highest CAGR From 2015 to 2020
      Figure 9 On-Premise Deployment has the Highest Market Share in the Year 2015
      Figure 10 Adoption of Social Media Analytics is Expected to Increase at the Highest CAGR in SMES During the Forecast Period
      Figure 11 Lucrative Market Prospects in the Social Media Analytics Market
      Figure 12 North America Accounts for the Largest Market Share in the Market in 2015
      Figure 13 Retail By Vertical and North America By Region are Expected to Dominate the Market
      Figure 14 Asia-Pacific to Witness Exponential Growth During 2015-2020
      Figure 15 Social Media Analytics Market: By Type
      Figure 16 Market: By Application
      Figure 17 Market: By Deployment Model
      Figure 18 Market: By Organization Size
      Figure 19 Market: By Vertical
      Figure 20 Market: By Region
      Figure 21 Growing Number of Social Media Users is the Major Driving Factor
      Figure 22 Value Chain Analysis
      Figure 23 Porter’s Five Forces Analysis
      Figure 24 Strategic Benchmarking: Product Development and Enhancements
      Figure 25 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements
      Figure 26 Services are Expected to Have the Highest CAGR During the Forecast Period
      Figure 27 Marketing Measurement is Expected to Grow at the Highest CAGR During the Forecast Period
      Figure 28 Cloud Deployment Model is Expected to Go at A Higher CAGR During the Forecast Period
      Figure 29 SMES are Expected to Have Higher CAGR During the Forecast Period
      Figure 30 Healthcare and Life Sciences Segment is Expected to Grow at the Highest CAGR During the Forecast Period
      Figure 31 Geographic Snapshot: the Market in Asia-Pacific is Estimated to Grow at the Highest CAGR in the Social Media Analytics Market
      Figure 32 North America is Projected to Have the Largest Market Size in the Social Media Analytics Market
      Figure 33 North America Market Snapshot: Large Enterprises are Expected to Have the Largest Market Size in 2015
      Figure 34 Asia-Pacific Market Snapshot: Asia-Pacific is Expected to Be the Fastest-Growing Regions in 2015
      Figure 35 Companies Adopted New Product Launches and Partnerships and Agreements as the Key Growth Strategies of the Last Three Years
      Figure 36 Social Media Analytics Market Evaluation Framework
      Figure 37 Battle for Market Share: New Product Launch and Enhancement Was the Key Strategy in the Growth of the Market
      Figure 38 Geographic Revenue Mix of the Top 5 Market Players
      Figure 39 Oracle Corporation: Company Snapshot
      Figure 40 Oracle Corporation: SWOT Analysis
      Figure 41 IBM Corporation: Company Snapshot
      Figure 42 IBM Corporation: SWOT Analysis
      Figure 43 Salesforce.Com Inc.: Company Snapshot
      Figure 44 Salesforce.Com Inc.: SWOT Analysis
      Figure 45 Adobe Systems, Inc.: Company Snapshot
      Figure 46 Adobe Systems, Inc.: SWOT Analysis
      Figure 47 SAS Institute: Company Snapshot
      Figure 48 SAS Institute: SWOT Analysis
      Figure 49 Crimson Hexagon: SWOT Analysis
      Figure 50 SAP SE: Company Snapshot
      Figure 51 Tableau Software: Company Snapshot

      The social media analytics market size is expected to grow from USD 1.60 Billion in 2015 to USD 5.40 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.6% during the forecast period. Major growth drivers of the market include the growing number of users on social media platforms, greater focus on market and competitive intelligence, and increasing spending on analytics. There are a lot of new opportunities are expected to shape the future of the market such as increasing cloud adoption trends and high adoption rate in SMEs.

      Among applications, customer behavioral analysis is expected to have the largest market share in 2015 while marketing measurement is expected to grow at the highest CAGR from 2015 to 2020. Financial firms are delving deeper into social media analytics to realize faster time to value and to improve operational performance and decision outcomes.

      The global market has been segmented on the basis of regions into North America, Asia-Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America, to provide a region-specific analysis in the report. The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because in the developed economies of the U.S. and Canada, there is a high focus on innovations obtained from research and development and technology. The APAC region is expected to be fastest-growing region in the social media analytics market. The growth in this region is primarily driven by the growing awareness about social media and mobile technologies among the enterprises. Many APAC countries such as China, India, Japan, Singapore, and Korea are investing heavily in cost-effective analytics solutions and services.

      Social Media Analytics Market

      The social media analytics market faces challenges such as lack of transition from legacy architecture and lack of skilled expertise. Factors such as complex analytical workflow are expected to limit the market growth. Organizations need to define different business rules for managing different data formats coming from various social media platforms and blogs. For example, some of the data might be in the form of text, while others may be in the form of images and videos. To be able to generate valuable insights from the business data coming from various social medial platforms, social media analytics solutions need to be more flexible in nature to become accustomed to all this potential inconsistency.

      Major vendors that offer social media analytics solutions and services globally are IBM Corporation (U.S.), SAS Institute (U.S.), Oracle Corporation (U.S.), Salesforce (U.S.), and Adobe Systems (U.S.). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the social media analytics market.

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