HOME Top Market Reports Business Intelligence and Analytics Software Market by Segment (BI platforms, CPM Suite, Advanced and Predictive Analytics, Content Analytics, Analytics Application), by Services, by Deployment Mode, by Org. Size, by Verticals, by Regions - Global Forecast to 2020

Business Intelligence and Analytics Software Market by Segment (BI platforms, CPM Suite, Advanced and Predictive Analytics, Content Analytics, Analytics Application), by Services, by Deployment Mode, by Org. Size, by Verticals, by Regions - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: April 2015
Report Code: TC 3327

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Business intelligence and analytics software has rapidly gained traction in the market and is considered to be the fastest growing industry in IT. Organizations are in dire need of tools that streamline their business process by quickly analyzing, optimizing, and managing the exponential increase in data. All these functionalities are encompassed within a single console which lets organizations analyze the right data at right time and helps to understand the behavior and changing preferences of customer and monitor the performance of each and every resource of the organization. Hence the usage of these tools is ubiquitously seen across all the industry vertical. BFSI and retail are capturing maximum of the market, whereas healthcare, and media and entertainment are rapidly gaining traction in the market. Moreover players are showing their differentiating competencies by introducing specific solutions and applications to focus on the need and demand of particular department or process. This has ramped up the interest of organizations in investing this business optimizing tools.

The proliferation of business intelligence and analytics software is significant in large enterprises; however, small and medium organizations are also looking for investing in this software as the benefit associated with it encourages its adoption. However the popularity of cloud deployment options has given enormous benefits to the SMB’s and significantly increased their adoption rate. In the years to come, this trend is anticipated to continue leveraging software providers to offer more innovative solution with intelligent and smart dashboards with distinctive feature to cater the emerging need of self-service analytics. Customer analytics, social media analytics, predictive analytics, and embedded BI are some other growth pointers in this market which is shifting vendor’s interest towards delivering these needs. On the other hand certain restraints such as data integration and most importantly lack of skilled and knowledgeable personnel’s for optimizing the effectiveness of tools hinder its market growth. Hence the demand for BI and analytics training will continue to increase. Along with this, analysis of need and finding right data for analysis, are some other challenges being faced by the vendors.

Business intelligence and analytics software market is growing due to evolving trend such as data proliferation, increasing competition, cloud deployment. Additionally due to rapid surge in mobile device users the trend of mobile BI solutions and applications is rapidly gaining pace. These trends are well-nurtured and implemented in the tool and are also incorporated in various mobile apps, thereby encouraging the overall adoption of talent management software. Moreover, this market unfolds various opportunities such as partnerships and collaboration, mergers and acquisitions by the developed players for exploring new product lines. Thus, taking into account all these pointers, the market is estimated to further grow substantially in the upcoming years.

The report spans the overall structure of the business intelligence and analytics market and provides premium insights that can help software providers, cloud providers, third-party providers, and business service providers to identify the need of Small and Medium Businesses (SMBs). The report analyzes the growth rate and penetration of business intelligence and analytics software across all the major regions.

The global business intelligence and analytics software market research report is segmented on the basis of segment and services, organization size, deployment types, industry verticals, and regions. The BI and analytics segments include BI platforms, CPM suites, advanced and predictive analytics, content analytics, and analytics application. The services are segmented as professional services, and managed services. Further, the deployment type is categorized into on-premises and on- cloud. The organization size is segmented into small medium businesses and large enterprises. In addition, the report classifies the industry verticals as BFSI, healthcare, IT and telecom, energy and power, retail, manufacturing, education, government, media & entertainment and others.

Furthermore, the report also includes an extensive analysis of the key players in the business intelligence and analytics software space with their profiles, strategies, and developments. The report also provides insights into major market drivers, restraints, opportunities, challenges, global adoption trends, and key issues in the software market.

Scope of the Report

The research report categorizes the Business Intelligence and Analytics Software market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of segment and services:

  • Segment
    • Business Intelligence (BI) Platforms
    • Corporate Performance Management (CPM) Suite
    • Advanced and Predictive Analytics
    • Content Analytics
    • Analytics Application
  • Services
    • Professional Services
    • Managed Services

On the basis of deployment modes:

  • On-premise
  • Cloud

On the basis of organization size:

  • Small Medium Business (SMB’s)
  • Large enterprises

On the basis of verticals:

  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • IT & Telecom
  • Retail
  • Manufacturing
  • Education
  • Government
  • Energy and Power
  • Media & Entertainment
  • Others (transport & logistics, and hospitality)

On the basis of regions

  • North America (NA)
  • Europe (EU)
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America (LA)

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Market Size Estimation
    2.2 Market Breakdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data From Secondary Sources
           2.3.2 Key Data From Primary Sources
           2.3.3 Assumptions
           2.3.4 Key Industry Insights

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities 
    4.2 Business Intelligence and Analytics Software Market: Technological Shift
    4.3 Global BI and Analytics Software Market Size, By Organization Size (2015–2020)
    4.4 Global BI and Analytics Software Market
    4.5 Industry Vertical Growth Matrix
    4.6 Healthcare and Media and Entertainment Are the Top Revenue Generating Verticals in BI and Analytics Software Market During the Forecast Period
    4.7 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Segment
           5.3.2 By Service
           5.3.3 By Deployment Mode
           5.3.4 By Organization Size
           5.3.5 By Vertical
           5.3.6 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Escalating Demand of Cloud-Based Deployment
                    5.4.1.2 Popularity of Mobile BI and Analytics
                    5.4.1.3 High Competition Across Businesses
                    5.4.1.4 Increasing Data Volume
                    5.4.1.5 Availability of Functional Specific BI and Analytics Solutions
           5.4.2 Restraints
                    5.4.2.1 Budget Constraints in SMBS
                    5.4.2.2 Lack of Skilled and Proficient Workforce
           5.4.3 Opportunities
                    5.4.3.1 Future Need Lies in Embedded Bi
                    5.4.3.2 Emergence of Social BI and Analytics
           5.4.4 Challenges
                    5.4.4.1 Lack of Integration
                    5.4.4.2 Poor Communication and Implementation
           5.4.5 Key Trend
                    5.4.5.1 Location-Based Intelligence

6 Industry Trends (Page No. - 47)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat From New Entrants
           6.3.2 Threat From Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry

7 Business Intelligence and Analytics Software Market Analysis, By Segment (Page No. - 52)
    7.1 Introduction
    7.2 Segment
           7.2.1 Business Intelligence (Bi) Platform
           7.2.2 Corporate Performance Management (CPM) Suite
           7.2.3 Advanced and Predictive Analytics
           7.2.4 Content Analytics
           7.2.5 Analytics Application

8 BI and Analytics Software Market Analysis, By Service (Page No. - 60)
    8.1 Introduction
    8.2 Professional Services
    8.3 Managed Services

9 BI and Analytics Software Market Analysis, By Deployment Mode (Page No. - 64)
    9.1 Introduction
    9.2 On-Demand/Cloud
    9.3 On-Premise

10 BI and Analytics Software Market Analysis, By Organization Size (Page No. - 68)
     10.1 Introduction
     10.2 Small and Medium Businesses (SMBS)
     10.3 Large Enterprises

11 Business Intelligence and Analytics Software Market Analysis, By Vertical (Page No. - 72)
     11.1 Introduction
     11.2 BFSI
     11.3 Energy and Power
     11.4 Education
     11.5 Government
     11.6 Healthcare
     11.7 Media and Entertainment
     11.8 Manufacturing
     11.9 Retail
     11.10 IT and Telecom
     11.11 Others

12 Geographic Analysis (Page No. - 85)
     12.1 Introduction
     12.2 North America (NA)
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa (MEA)
     12.6 Latin America (LA)

13 Competitive Landscape (Page No. - 105)
     13.1 Overview
     13.2 Market Share Analysis, Bi, and Analytics Software Market
     13.3 Competitive Situation and Trends
             13.3.1 New Product Launches
             13.3.2 Mergers and Acquisitions
             13.3.3 Partnerships and Collaborations

14 Company Profile (Page No. - 117)
(Overview, Products & Services, Strategies & Insights, Developments and MNM View)*
     14.1 Introduction
     14.2 IBM Corporation
     14.3 Information Builders
     14.4 Microsoft Corporation
     14.5 Microstrategy
     14.6 Oracle Corporation
     14.7 SAP AG
     14.8 SAS Institute, Inc.
     14.9 Tableau Software, Inc.
     14.10 Qlik Technologies, Inc.
     14.11 Tibco Software
*Details on Overview, Products & Services, Strategies & Insights, Developments and MNM View Might Not be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 148)
     15.1 Industry Experts
     15.2 Discussion Guide
     15.3 Introducing RT: Real-Time Market Intelligence
     15.4 Available Customizations
     15.5 Related Reports


List of Tables (67 Tables)

Table 1 Global Business Intelligence and Analytics Software Market, 2015–2020 ($Billion, Y-O-Y %)
Table 2 Market Size, By Segment and Service, 2013–2020 ($Billion)
Table 3 Market Size, By Segment, 2013–2020 ($Billion)
Table 4 Market Size, By Region, 2013–2020 ($Million)
Table 5 CPM Suite: Market Size, By Region, 2013–2020 ($Million)
Table 6 Advanced and Predictive Analytics: Market Size, By Region, 2013–2020 ($Million)
Table 7 Content Analytics: Market Size, By Region, 2013–2020 ($Million)
Table 8 Analytics Application: Market Size, By Region, 2013–2020 ($Million)
Table 9 Business Intelligence and Analytics Software Market Size, By Service, 2013–2020 ($Billion)
Table 10 Professional Services: Market Size, By Region, 2013–2020 ($Million)
Table 11 Managed Services: Market Size, By Region, 2013–2020 ($Million)
Table 12 Business Intelligence and Analytics Software Market Size, By Deployment Mode, 2013–2020 ($Billion)
Table 13 On-Demand/Cloud: Market Size, By Region, 2013–2020 ($Million)
Table 14 On-Premise: Market Size, By Region, 2013–2020 ($Million)
Table 15 BI and Analytics Software Market Size, By Organization Size, 2013–2020 ($Billion)
Table 16 SMBS: Market Size, By Region, 2013–2020 ($Million)
Table 17 Large Enterprises: Market Size, By Region, 2013–2020 ($Million)
Table 18 Business Intelligence and Analytics Software Market Size, By Vertical, 2013–2020 ($Billion)
Table 19 BFSI: Market Size, By Organization Size, 2013–2020 ($Million)
Table 20 BFSI: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 21 Energy and Power: Market Size, By Organization Size, 2013–2020 ($Million)
Table 22 Energy and Power: Market Size, By Deploymentmode, 2013–2020 ($Million)
Table 23 Education: Market Size, By Organization Size, 2013–2020 ($Million)
Table 24 Education: Market Size, By Deploymentmode, 2013–2020 ($Million)
Table 25 Government: Market Size, By Organization Size, 2013–2020 ($Million)
Table 26 Government: Market Size, By Deployment Type, 2013–2020 ($Million)
Table 27 Healthcare: Market Size, By Organization Size, 2013–2020 ($Million)
Table 28 Healthcare: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 29 Media and Entertainment: Market Size, By Organization Size, 2013–2020 ($Million)
Table 30 Media and Entertainment: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 31 Manufacturing: Market Size, By Organization Size, 2013–2020 ($Million)
Table 32 Manufacturing: Market Size, By Deployment Mode 2013–2020 ($Million)
Table 33 Retail: Market Size, By Organization Size, 2013–2020 ($Million)
Table 34 Retail: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 35 IT and Telecom: Market Size, By Organization Size, 2013–2020 ($Million)
Table 36 IT and Telecom: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 37 Others: Market Size, By Organization Size, 2013–2020 ($Million)
Table 38 Others: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 39 Business Intelligence and Analytics Software Market Size, By Region, 2013–2020 ($Billion)
Table 40 NA: Market Size, By Vertical, 2013–2020 ($Million)
Table 41 NA: Market Size, By Segment, 2013–2020 ($Million)
Table 42 NA: Market Size, By Service, 2013–2020 ($Million)
Table 43 NA: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 44 NA: Market Size, By Organization Size, 2013–2020 ($Million)
Table 45 Europe: Market Size, By Vertical, 2013–2020 ($Million)
Table 46 Europe: Market Size, By Segment, 2013–2020 ($Million)
Table 47 Europe: Market Size, By Service, 2013–2020 ($Million)
Table 48 Europe: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 49 Europe: Market Size, By Organization Size, 2013–2020 ($Million)
Table 50 APAC: Market Size, By Vertical, 2013–2020 ($Million)
Table 51 APAC: Market Size, By Segment, 2013–2020 ($Million)
Table 52 APAC: Market Size, By Service, 2013–2020 ($Million)
Table 53 APAC: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 54 APAC: Market Size, By Organization Size, 2013–2020 ($Million)
Table 55 MEA: Market Size, By Vertical, 2013–2020 ($Million)
Table 56 MEA: Market Size, By Segment, 2013–2020 ($Million)
Table 57 MEA: Market Size, By Service, 2013–2020 ($Million)
Table 58 MEA: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 59 MEA: Market Size, By Organization Size, 2013–2020 ($Million)
Table 60 LA: Market Size, By Vertical, 2013–2020 ($Million)
Table 61 LA: Market Size, By Segment, 2013–2020 ($Million)
Table 62 LA: Market Size, By Service, 2013–2020 ($Million)
Table 63 LA: Market Size, By Deployment Mode, 2013–2020 ($Million)
Table 64 LA: Market Size, By Organization Size, 2013–2020 ($Million)
Table 65 New Product Launches, 2012–2015
Table 66 Mergers and Acquisitions, 2012–2015
Table 67 Partnerships and Collaborations, 2013–2014


List of Figures (58 Figures)

Figure 1 Business Intelligence and Analytics Software Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Business Intelligence and Analytics Software Market Size, By Vertical (2015–2020)
Figure 7 Global BI and Analytics Software Market Size, By Segment (2015–2020)
Figure 8 Global BI and Analytics Software Market Share, 2015
Figure 9 The BI and Analytics Software Market is Witnessing SiGNIficant Growth During the Forecast Period
Figure 10 Significant Shift From On-Premises to Cloud Solutions
Figure 11 the BI and Analytics Software Market is Quite Promising for the SMBS in the Forecast Period
Figure 12 Advanced and Predictive Analytics Segment and Healthacare Vertical Hold the Maximum Growth Prospect in the Forcast Period
Figure 13 Market Size of the Industry Verticals in the Global BI and Analytics Software Market (2015)
Figure 14 APAC Region is Expected to Gain SiGNIficant Traction During the Growth Stage
Figure 15 Evolution of BI and Analytics Software Market
Figure 16 Business Intelligence and Analytics Software Market Segmentation: By Software
Figure 17 Market Segmentation: By Service
Figure 18 Market Segmentation: By Deployment Mode
Figure 19 Market Segmentation: By Organization Size
Figure 20 Market Segmentation: By Vertical
Figure 21 Market Segmentation: By Region
Figure 22 Continuous Increase in Big Data and Popularity of Cloud-Based Solutions Will Drive the Market of BI and Analytics Software
Figure 23 Impact Analysis of Drivers in the BI and Analytics Software Market
Figure 24 Impact Analysis of Restraints in the BI and Analytics Software Market
Figure 25 Impact Analysis of Opportunities in the BI and Analytics Software Market
Figure 26 Impact Analysis of Challenges in the BI and Analytics Software Market
Figure 27 Value Chain Analysis
Figure 28 Porter’s Five Forces Analysis, 2015
Figure 29 BI Platform to Continue to be the Lead Segment in the Overall BI and Analytics Software Market Till 2020
Figure 30 Managed Services is Witnessing a Rapid Growth During the Forecast Period
Figure 31 Cloud Solutions Have the Larger Share in the BI and Analytics Software Market
Figure 32 Business Intelligence and Analytics Software Market is Dominated By Large Enterprises While SiGNIficant Adoption is Expected From SMBS
Figure 33 The Global BI and Analytics Software Market is Dominated By BFSI and Retail Industries
Figure 34 Geographic Snapshot: APAC is Emerging as a New Hotspot for BI and Analytics Software Vendors
Figure 35 Geographic Snapshot (2015–2020): Rapid-Growth is Expected From Emerging Regions Such as APAC and LA
Figure 36 APAC: an Attractive Destination for the BI and Analytics Software Market
Figure 37 NA Market Snapshot: BI Platform is Expected to Contribute the Maximum to the Market Size in 2015
Figure 38 APAC is One of the Fastest Growing Regions in the BI and Analytics Software Market
Figure 39 Companies Adopted New Product Launches and Enhancements as the Key Growth Strategy Over the Last 3 Years
Figure 40 Global Business Intelligence and Analytics Software Market Share, By Key Player, 2014
Figure 41 Area-Chart Showing Historical CAGR of Top 5 Players
Figure 42 Market Evaluation Framework
Figure 43 Battle for Market Share: New Product Launch and Product Enhancement Was the Key Strategy
Figure 44 Geographic Revenue Mix of the Top 5 Market Players
Figure 45 IBM Corporation: Company Snapshot
Figure 46 SWOT Analysis: IBM Corporation
Figure 47 Microsoft Corporation: Company Snapshot
Figure 48 SWOT Analysis: Microsoft Corporation
Figure 49 Microstrategy: Company Snapshot
Figure 50 Oracle Corporation: Company Snapshot
Figure 51 SWOT Analysis: Oracle Corporation
Figure 52 SAP AG: Company Snapshot
Figure 53 SWOT Analysis: SAP AG
Figure 54 SAS Institute, Inc.: Company Snapshot
Figure 55 SWOT Analysis: SAS Institute, Inc.
Figure 56 Tableau Software, Inc.: Company Snapshot
Figure 57 Qlik Technologies, Inc.: Company Snapshot
Figure 58 Business Overview: Tibco Software

The Business Intelligence and Analytics Software Market has undergone transformation changes since its inception. Started with the concept of storing increasing volume of data, it has shifted towards analyzing and interpretation of data into actionable information. Today’s uncertain and highly volatile business environment demands strategic and tactical decision making at every stage of business process. Moreover the proliferation of data and increasing data sources has significant contribution in making BI and analytics software market highly competitive. Decision making is required at every step of business activity and for a wise and good decision making good analytics processing and models are required. The capabilities of BI tools such as easy data collection, assimilation and classification promote smarter decisions, and actionable insights. Similarly, analytics tools such as OLAP, data mining, data profiling, and others facilitates various process by giving what if scenario analysis that helps in segregating information from huge volume of data. These tools have unprecedented role ubiquitously in all the functional units such as marketing and sales, financial management, security, logistics, project management, and various others. Hence analytics plays unprecedented role in the cripple less business operations and provides easy integration to any CRM and ERP tools to present holistic view to organization data.

The imperativeness of this tool is high in all the industry verticals. Moreover the capability of delivering domain specific and custom built BI and analytics applications such as retail customer analytics, financial services value-at-risk analysis, inventory analysis and financial performance analysis, fraud detection in healthcare, and many others. This facilitates the adoption of these specialized tools ubiquitously in all industries. Growth of specified data discovery vendors such as Tableau, Microstratyegy, Tibco software are high in demand due to their capability to deliver innovative data discovery tools owing to the shifting customer interest in self-service analytics.

The availability of BI and analytics solutions on cloud makes these solutions affordable to SMB’s. Increasing competition, evolving big data, and increasing demand of cloud based solutions are some of the factors driving Business Intelligence and Analytics Software Market. Along with this, mobile will continue to be the high priority segment with the rapid proliferation of smart phones and devices. Customer analytics, social media analytics predictive analytics, embedded BI are some of the growth pointers in this market which is shifting vendor’s interest towards delivering these needs. Lack of skilled and proficient workforce is the biggest challenge faced by the organizations in correct implementation of the tools. Hence the demand for BI and analytics training will continue to increase. Along with this, analysis of need and finding right data for analysis, are some other challenges being faced by the vendors.

The Business Intelligence and Analytics Software Market is reaching to maturation as large BI and analytics vendors are continuously acquiring small vendors to drive BI revenue growth. But still this market will continue to increase due to the enormous advantages offered by the tools which facilitate its adoption in SMB’s gradually. Across the regions, NA already has established BI and analytics market with extensive implications across its diverse organizations. NA and Europe both are tending towards maturation; however APAC is the middle phase of growth and are significantly showcasing a rise in the adoption considerations of BI and analytics software.

The Business Intelligence and Analytics Software Market remains competitive due to the emergence of niche players such as MicroStrategy, Qlik Technologies, Information Builders, Tableau Software, among others. Companies such as Oracle, SAS, Microsoft, IBM, and SAP are the key players and holds significant percentage in total BI and analytics software market. These players along with the others present in the market are expected to develop more advanced and user-friendly solutions in order to create notable market traction during the forecast period.

Talking about the market landscape, there are large numbers of start-ups evolving every year; but these players are acquired by big players in the market such as Oracle, IBM, Microsoft, SAP, and SAS in order to enrich their product portfolio. Hence, the market is quite driven with various mergers and acquisitions activities in the past 5 years and they are not going to stop in the near future. As the market is expanding, BI and analytics software will evolve and innovate in the near future. Many vendors are showing their competencies by focusing on innovations. Along with the software providers, there are many niche players gaining prominent position in the market by introducing advance solutions such as innovative visual data tools, location based intelligence and thus making this market more competitive.

The table given below highlights the market size and Year-Over-Year (Y-O-Y) growth rate of the global BI and analytics software market. The global Business Intelligence and Analytics Software Market is expected to grow from $17.90 Billion in 2015 to $26.78 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 8.4%. The global BI and analytics software market is expected to exhibit a Y-O-Y growth rate of 5.61% for the period 2014-2015.

Business Intelligence and Analytics Software Market

Source: MarketsandMarkets Analysis

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