HOME Top Market Reports Application Virtualization Market by Types (ERP, CRM, Hypervisor Security), Platform (OS and Software Development Virtualization), Technology, Service (Integration, Professional Services), End User, Vertical & Regions - Global Forecast to 2020

Application Virtualization Market by Types (ERP, CRM, Hypervisor Security), Platform (OS and Software Development Virtualization), Technology, Service (Integration, Professional Services), End User, Vertical & Regions - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: August 2015
Report Code: TC 3681

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Application virtualization involves the process of deploying applications virtually on a virtualization layer and this virtualized layer replaces the part of the runtime environment. The virtualized applications are deployed in such a manner that they access virtual resource. The application virtualization helps to run different versions of the same application at the same time side by side. The other benefits of virtualizing applications include decrease in administration costs, enhanced security, and easy operating system migrations.

The application virtualization market is driven by leading players such as Microsoft Corporation, Symantec Corporation, VMware, Inc., Citrix Systems, Inc., and Red Hat, Inc. They have adopted both organic as well as inorganic growth strategies to increase their market shares in the highly competitive application virtualization market. The prominent companies providing application virtualization solutions are developing new products or enhancing their offerings to satisfy the increasing customer demand. This strategy has enabled these companies to validate the technology and attract new customers and retain old ones by enriching their experience. This helped the companies to increase their revenue as these new products provide a competitive edge.

The report covers the overall structure of the market (applications, platforms, technologies, services, end users, and verticals) and provides premium insights that can help application virtualization software providers, technology providers, third-party providers, and Original Equipment Manufacturers (OEMs) to identify the need and growth of the application virtualization market. The report analyzes the growth rate and penetration of application virtualization across all the major regions.

Furthermore, the report also includes an extensive analysis of the key players in the application virtualization space with their profiles, product and service portfolio, key strategies, and recent developments. The report provides insights into major market drivers, restraints, opportunities, challenges, global adoption trends, and key issues in the application virtualization market.

Scope of the Report

The research report categorizes the market to forecast the revenues and analyze the trends in each of the following sub-market:

On the basis of application, platform, and technology

  • Application
  • Platform
  • Technology

On the basis of end user

  • SMBs
  • Enterprises

On the basis of vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • Telecom and IT
  • Automotive
  • Academia and Research
  • Retail
  • Manufacturing
  • Government

On the basis of regions

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Table of Contents

1 Introduction (Page No. - 18)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.1 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumption and Limitation
           2.4.1 Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 32)

4 Premium Insights (Page No. - 36)
    4.1 Attractive Market Opportunities in the Market
    4.2 Application Virtualization Overall Market 2015 vs 2020
    4.3 Application Virtualization Market
    4.4 Global Market, 2015
    4.5 Life Cycle Analysis, By Region
    4.6 Market Investment Scenario
    4.7 Regional Adoption Scenario: Application

5 Market Overview (Page No. - 42)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Application, Technology, and Platform
           5.2.2 By Service
           5.2.3 By End User
           5.2.4 By Vertical
           5.2.5 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rise in Adoption of Third Platform Technology By Smbs
                    5.3.1.2 Rising Demand for High Bandwidth Data Services
           5.3.2 Restraints
                    5.3.2.1 Application Security
                    5.3.2.2 Application Isolation
           5.3.3 Opportunities
                    5.3.3.1 Increasing Demand for Virtualization
                    5.3.3.2 Smbs are Populating the Growth of Cloud-Based Technology
           5.3.4 Challenges
                    5.3.4.1 End-Users are Still in Dark About Application Virtualization Technologies

6 Industry Trends (Page No. - 50)
    6.1 Value Chain
    6.2 Strategic Benchmarking

7 Application Virtualization Market Analysis, By Application, Platform, and Technology (Page No. - 52)
    7.1 Introduction
    7.2 Application
           7.2.1 Application Security Virtualization
           7.2.2 Business Function-As-A-Service
                    7.2.2.1 Enterprise Resource Planning
                    7.2.2.2 Customer Relationship Management
                    7.2.2.3 Supply Chain Management
                    7.2.2.4 Content Management System
                    7.2.2.5 Digital Asset Management
                    7.2.2.6 Others
           7.2.3 Virtual Application Management
                    7.2.3.1 Application Server Monitoring
                    7.2.3.2 Database Monitoring
                    7.2.3.3 System Management
                    7.2.3.4 End User Monitoring
                    7.2.3.5 Enterprise Application Monitoring
                    7.2.3.6 Middleware/Portal Monitoring
    7.3 Platform
           7.3.1 Operating System Virtualization
           7.3.2 Analytical Framework Virtualization
           7.3.3 Software Development Kit Virtualization
           7.3.4 Hypervisor Platform
           7.3.5 Virtualized X86 Platform
    7.4 Technology
           7.4.1 File I/O Redirection
           7.4.2 Registry Redirection
           7.4.3 Component Object Model Isolation
           7.4.4 Dot Net Isolation
           7.4.5 Service Isolation
           7.4.6 Application Isolation
           7.4.7 Driver Isolation

8 Application Virtualization Market Analysis, By Service (Page No. - 77)
    8.1 Introduction
    8.2 Application Integration
           8.2.1 Application Programming Interface (API)
           8.2.2 Application Enhancement
    8.3 Support and Maintenance
           8.3.1 Infrastructure Security
           8.3.2 Service Life Cycle Management (Includes Training and Education)
    8.4 Professional Service
           8.4.1 Development Outsourcing Service
           8.4.2 IT Consulting

9 Application Virtualization Market Analysis, By End User (Page No. - 88)
    9.1 Introduction
    9.2 Small and Medium Business
    9.3 Enterprise

10 Application Virtualization Market Analysis, By Vertical (Page No. - 93)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Healthcare
     10.4 Telecom and IT
     10.5 Automotive
     10.6 Academia and Research
     10.7 Retail
     10.8 Manufacturing
     10.9 Government

11 Geographic Analysis (Page No. - 104)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 144)
     12.1 Overview
     12.2 Competitive Situation and Trends
     12.3 New Product Launches
     12.4 Mergers and Acquisitions
     12.5 Partnerships/Collaborations/New Synergies
     12.6 Business Expansions
     12.7 Venture Funding

13 Company Profiles (Page No. - 151)
(Overview, Financial*, Products & Services, Strategy, and Developments)
     13.1 Microsoft Corporation
     13.2 Symantec Corporation
     13.3 Vmware, Inc.
     13.4 Citrix Systems, Inc.
     13.5 Red Hat, Inc.
     13.6 Oracle Corporation
     13.7 Dell Inc.
     13.8 Ncomputing
     13.9 Google
     13.10 SAP SE

*Details Might Not Be Captured in Case of Unlisted Companies

14 Appendix (Page No. - 177)
     14.1 Discussion Guide
     14.2 Introducing RT: Real-Time Market Intelligence
     14.3 Available Customizations
     14.4 Related Reports


List of Tables (131 Tables)

Table 1 Global Application Virtualization Market Size, 2013–2020 (USD Million)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Application Virtualization Market Size, By Application, Platform, and Technology, 2013–2020 (USD Million)
Table 7 Application: Market Size, By Application Type, 2013–2020 (USD Million)
Table 8 Application: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Application Security Virtualization: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Business Function-As-A-Service: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Enterprise Resource Planning: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Customer Relationship Management: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Supply Chain Management: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Content Management System: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Digital Asset Management: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 17 Virtual Application Management: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Application Server Monitoring: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Database Monitoring: Market Size, By Region, 2013–2020 (USD Million)
Table 20 System Management: Market Size, By Region, 2013–2020 (USD Million)
Table 21 End User Monitoring: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Enterprise Application Monitoring: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Middleware/Portal Monitoring: Application Virtualization Market Size, By Region, 2013–2020 (USD Million)
Table 24 Platform: Market Size, By Region, 2013–2020 (USD Million)
Table 25 Operating System Virtualization: Market Size, By Region, 2013–2020 (USD Million)
Table 26 Analytical Framework Virtualization: Market Size, By Region, 2013–2020 (USD Million)
Table 27 Software Development Kit Virtualization: Market Size, By Region, 2013–2020 (USD Million)
Table 28 Hypervisor Platform: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Virtualized X86 Platforms: Market Size, By Region, 2013–2020 (USD Million)
Table 30 Technology: Application Virtualization Market Size, By Region, 2013–2020 (USD Million)
Table 31 File I/O Redirection: Market Size, By Region, 2013–2020 (USD Million)
Table 32 Registry Redirection: Market Size, By Region, 2013–2020 (USD Million)
Table 33 Com Isolation: Market Size, By Region, 2013–2020 (USD Million)
Table 34 Dot Net Isolation: Market Size, By Region, 2013–2020 (USD Million)
Table 35 Service Isolation: Market Size, By Region, 2013–2020 (USD Million)
Table 36 Application Isolation: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Driver Isolation: Market Size, By Region, 2013–2020 (USD Million)
Table 38 Application Virtualization Market Size, By Service, 2013–2020 (USD Million)
Table 39 Application Integration: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Application Programming Interface: Market Size, By Region, 2013–2020 (USD Million)
Table 41 Application Enhancement: Market Size, By Region, 2013–2020 (USD Million)
Table 42 Support and Maintenance: Market Size, By Region, 2013–2020 (USD Million)
Table 43 Infrastructure Security: Market Size, By Region, 2013–2020 (USD Million)
Table 44 Service Life Cycle Management (Includes Training and Education): Market Size, By Region, 2013–2020 (USD Million)
Table 45 Professional Service: Market Size, By Region, 2013–2020 (USD Million)
Table 46 Development Outsourcing Services: Market Size, By Region, 2013–2020 (USD Million)
Table 47 IT Consulting: Market Size, By Region, 2013–2020 (USD Million)
Table 48 Application Virtualization Market Size, By End User, 2013–2020 (USD Million)
Table 49 Small and Medium Business: Market Size, By Region, 2013–2020 (USD Million)
Table 50 Enterprise: Market Size, By Region, 2013–2020 (USD Million)
Table 51 Application Virtualization Market Size, By Vertical, 2013–2020 (USD Million)
Table 52 Banking, Financial Services, and Insurance: Market Size, By Region, 2013–2020 (USD Million)
Table 53 Healthcare: Market Size, By Region, 2013–2020 (USD Million)
Table 54 Telecom and IT: Market Size, By Region, 2013–2020 (USD Million)
Table 55 Automotive: Market Size, By Region, 2013–2020 (USD Million)
Table 56 Academia and Research: Market Size, By Region, 2013–2020 (USD Million)
Table 57 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 58 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 59 Government: Market Size, By Region, 2013–2020 (USD Million)
Table 60 Application Virtualization Market Size, By Region, 2013–2020 (USD Million)
Table 61 Asia-Pacific is Expected to Grow at the Fastest Rate From 2015 to 2020
Table 62 North America:Market Size, By Type, 2013–2020 (USD Million)
Table 63 North America: Market Size, By Application, Platform, and Technology, 2013–2020 (USD Million)
Table 64 North America: Market Size, By Application, 2013–2020 (USD Million)
Table 65 North America: Market Size, By Bfaas, 2013–2020 (USD Million)
Table 66 North America: Market Size, By Virtual Application Management, 2013–2020 (USD Million)
Table 67 North America: Market Size, By Platform, 2013–2020 (USD Million)
Table 68 North America: Market Size, By Technology, 2013–2020 (USD Billion)
Table 69 North America: Market Size, By Service, 2013–2020 (USD Million)
Table 70 North America: Market Size, By Application Integration, 2013–2020 (USD Million)
Table 71 North America: Market Size, By Support and Maintenance, 2013–2020 (USD Million)
Table 72 North America: Market Size, By Professional Service, 2013–2020 (USD Million)
Table 73 North America: Market Size, By End User, 2013–2020 (USD Million)
Table 74 North America: Application Virtualization Market Size, By Vertical, 2013–2020 (USD Million)
Table 75 Europe: Market Size, By Type, 2013–2020 (USD Million)
Table 76 Europe: Market Size, By Application, Platform, and Technology, 2013–2020 (USD Million)
Table 77 Europe: Market Size, By Application, 2013–2020 (USD Million)
Table 78 Europe: Market Size, By Bfaas, 2013–2020 (USD Million)
Table 79 Europe: Market Size, By Virtual Application Management, 2013–2020 (USD Million)
Table 80 Europe: Market Size, By Platform, 2013–2020 (USD Million)
Table 81 Europe: Market Size, By Technology, 2013–2020 (USD Million)
Table 82 Europe: Market Size, By Service, 2013–2020 (USD Million)
Table 83 Europe: Market Size, By Application Integration, 2013–2020 (USD Million)
Table 84 Europe: Market Size, By Support and Maintenance, 2013–2020 (USD Million)
Table 85 Europe: Market Size, By Professional Service, 2013–2020 (USD Million)
Table 86 Europe: Market Size, By End User, 2013–2020 (USD Million)
Table 87 Europe: Application Virtualization Market Size, By Vertical, 2013–2020 (USD Million)
Table 88 Asia-Pacific: Market Size, By Application, Platform, and Technology, 2013–2020 (USD Million)
Table 90 Asia-Pacific: Market Size, By Application, 2013–2020 (USD Million)
Table 91 Asia-Pacific: Market Size, By Bfaas, 2013–2020 (USD Million)
Table 92 Asia-Pacific: Market Size, By Virtual Application Management, 2013–2020 (USD Million)
Table 93 Asia-Pacific: Market Size, By Platform, 2013–2020 (USD Million)
Table 94 Asia-Pacific: Market Size, By Technology, 2013–2020 (USD Million)
Table 95 Asia-Pacific: Market Size, By Service, 2013–2020 (USD Million)
Table 96 Asia-Pacific: Market Size, By Application Integration, 2013–2020 (USD Million)
Table 97 Asia-Pacific: Market Size, By Support and Maintenance, 2013–2020 (USD Million)
Table 98 Asia-Pacific: Market Size, By Professional Service, 2013–2020 (USD Million)
Table 99 Asia-Pacific: Market Size, By End User, 2013–2020 (USD Million)
Table 100 Asia-Pacific: Application Virtualization Market Size, By Vertical, 2013–2020 (USD Million)
Table 101 Middle East and Africa: Market Size, By Type, 2013–2020 (USD Million)
Table 102 Middle East and Africa: Market Size, By Application, Platform, and Technology, 2013–2020 (USD Million)
Table 103 Middle East and Africa: Market Size, By Application, 2013–2020 (USD Million)
Table 104 Middle East and Africa: Market Size, By Bfaas, 2013–2020 (USD Million)
Table 105 Middle East and Africa: Market Size, By Virtual Application Management, 2013–2020 (USD Million)
Table 106 Middle East and Africa: Market Size, By Platform, 2013–2020 (USD Million)
Table 107 Middle East and Africa: Market Size, By Technology, 2013–2020 (USD Million)
Table 108 Middle East and Africa: Market Size, By Service, 2013–2020 (USD Million)
Table 109 Middle East and Africa: Market Size, By Application Integration, 2013–2020 (USD Million)
Table 110 Middle East and Africa: Market Size, By Support and Maintenance, 2013–2020 (USD Million)
Table 111 Middle East and Africa: Market Size, By Professional Service, 2013–2020 (USD Million)
Table 112 Middle East and Africa: Market Size, By End User, 2013–2020 (USD Million)
Table 113 Middle East and Africa: Market Size, By Vertical, 2013–2020 (USD Million)
Table 114 Latin America: Market Size, By Type, 2013–2020 (USD Million)
Table 115 Latin America: Market Size, By Application, Platform, and Technology, 2013–2020 (USD Million)
Table 116 Latin America: Market Size, By Application, 2013–2020 (USD Million)
Table 117 Latin America: Market Size, By Bfaas, 2013–2020 (USD Million)
Table 118 Latin America: Market Size, By Virtual Application Management, 2013–2020 (USD Million)
Table 119 Latin America: Market Size, By Platform, 2013–2020 (USD Million)
Table 120 Latin America: Market Size, By Technology, 2013–2020 (USD Million)
Table 121 Latin America: Market Size, By Service, 2013–2020 (USD Million)
Table 122 Latin America: Market Size, By Application Integration, 2013–2020 (USD Million)
Table 123 Latin America: Market Size, By Support and Maintenance, 2013–2020 (USD Million)
Table 124 Latin America: Market Size, By Professional Service, 2013–2020 (USD Million)
Table 125 Latin America: Market Size, By End User, 2013–2020 (USD Million)
Table 126 Latin America: Application Virtualization Market Size, By Vertical, 2013–2020 (USD Million)
Table 127 New Product Launches2015
Table 128 Mergers and Acquisitions, 2013–2015
Table 129 Partnerships/Collaborations/New Synergies, 2013–2015
Table 130 Business Expansions, 2013–2015
Table 131 Venture Funding, 2013–2015


List of Figures (70 Figures)

Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews: By Company, By Designation, and By Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown and Data Triangulation
Figure 6 North America is Expected to Hold the Largest Market Share in 2015 and Asia-Pacific is Estimated to Grow at the Fastest Rate During the Forecast Period
Figure 7 Application Virtualization Market
Figure 8 Market Size, 2015–2020 (USD Million)
Figure 9 Attractive Market Opportunities in the Market
Figure 10 Asia-Pacific is Growing at the Highest CAGR During the Forecast Period
Figure 11 Application Virtualization Market, 2013–2020
Figure 12 Retail is Expected to Hold the Largest Market Share Among the Verticals in 2015
Figure 13 Life Cycle Analysis of the Market, By Region
Figure 14 Market Investment Scenario: Application Virtualization
Figure 15 Asia-Pacific is Expected to Exhibit the Highest Adoption Rate of Application During the Forecast Period
Figure 16 Market Segmentation: By Application, Platform and Technology,
Figure 17 Market Segmentation: By Service
Figure 18 Market Segmentation: By End User
Figure 19 Market Segmentation: By Vertical
Figure 20 Market Segmentation: By Region
Figure 21 Market Dynamics
Figure 22 Application Virtualization: Value Chain Analysis
Figure 23 New Product Launch is the Key Strategy Adopted By the Market Players.
Figure 24 Application is Expected to Lead the Market Among Application, Platform, and Technology During the Forecast Period
Figure 25 Application Market Size, By Application, 2015–2020 (USD Million)
Figure 26 Application Market Size, By Region, 2015–2020 (USD Million)
Figure 27 Platform Market Size, By Region, 2015–2020 (USD Million)
Figure 28 Technology Market Size, By Region, 2015–2020 (USD Million)
Figure 29 Support and Maintenance is Expected to Grow at the Fastest Rate Among Service Market During the Forecast Period
Figure 30 Application Integration Market Size, By Region, 2015–2020 (USD Million)
Figure 31 Support and Maintenance Market Size, By Region, 2015–2020 (USD Million)
Figure 32 Professional Service Market Size, By Region, 2015–2020 (USD Million)
Figure 33 Application Virtualization Market Size, By End User, 2015–2020 (USD Million)
Figure 34 Small and Medium Business Market Size, By Region, 2015–2020 (USD Million)
Figure 35 Enterprise Market Size, By Region, 2015–2020 (USD Million)
Figure 36 Application Virtualization Market Size, By Vertical, 2015–2020 (USD Million)
Figure 37 Banking, Financial Services, and Insurance Market Size, By Region, 2015–2020 (USD Million)
Figure 38 Healthcare Market Size, By Region, 2015–2020 (USD Million)
Figure 39 Telecom and IT Market Size, By Region, 2015–2020 (USD Million)
Figure 40 Automotive Market Size, By Region, 2015–2020 (USD Million)
Figure 41 Academia and Research Market Size, By Region, 2015–2020 (USD Million)
Figure 42 Retail Market Size, By Region, 2015–2020 (USD Million)
Figure 43 Manufacturing Market Size, By Region, 2015–2020 (USD Million)
Figure 44 Government Market Size, By Region, 2015–2020 (USD Million)
Figure 45 Asia-Pacific: an Attractive Destination for the Application Virtualization Market, 2015–2020
Figure 46 Regional Snapshot: Asia-Pacific Market as A Hotspot During 2015–2020
Figure 47 North America:Application Virtualization Market
Figure 48 North America: Services Market is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 49 Europe: Market Size, By Type, 2015–2020 (USD Million)
Figure 50 Asia Pacific :Market Evaluation
Figure 51 Asia-Pacific: Market Size, By Type, 2015–2020 (USD Million)
Figure 52 Middle East and Africa: Market Size, By Type, 2015–2020 (USD Million)
Figure 53 Latin America: Application Virtualization Market Size, By Type, 2015–2020 (USD Million)
Figure 54 Companies Adopted Growth Strategies Such as New Product Launches and Mergers and Acquisitions From 2013 to 2015
Figure 55 Red Hat, Inc. and Vmware, Inc. Grew at the Fastest Pace From 2010 to 2014
Figure 56 Market Evaluation Framework
Figure 57 Battle for Market Share: New Product Launch and Enhancement is the Key Strategy Adopted By Companies
Figure 58 Microsoft Corporation: Company Snapshot
Figure 59 Microsoft Corporation: SWOT Analysis
Figure 60 Symantec Corporation: Company Snapshot
Figure 61 Symantec Corporation: SWOT Analysis
Figure 62 Vmware, Inc.: Company Snapshot
Figure 63 Vmware, Inc.: SWOT Analysis
Figure 64 Citrix Systems, Inc.: Company Snapshot
Figure 65 Citrix Systems, Inc.: SWOT Analysis
Figure 66 Red Hat, Inc.: Company Snashot
Figure 67 Red Hat, Inc.: SWOT Analysis
Figure 68 Oracle Corporation: Company Snapshot
Figure 69 Google: Company Snapshot
Figure 70 SAP SE: Company Snapshot

The most serious concern of today’s IT industries is to minimize the maintenance cost and maximize productivity. To achieve this, it is important for an industry to optimally use its resources. There are diverse operating systems available in the market with their own set of operating environment, features, file system, registry, support to the applications, etc. This prevents the use of an application developed considering a specific operating system to be executed on another. To use such applications one need to switch among the operating systems that support the application. This is a very tedious task for the user. Application virtualization is the solution to this problem. It allows the execution of an application under a non-native operating system. It acts as an interface between the two.

Application virtualization basically translates the machine code of the application written according to its native operating system into the machine code of the non-native operating system where it is intended to be executed by the user. At the core of application virtualization, there are four important modules: input/output interface, graphics interface, hardware interface, and library functions interface. The main drivers of the market include the adoption of third platform among SMBs, decrease in administering cost of IT systems, licensing & support policies, and increase in speed & efficiency.

The global application virtualization market has been segmented on the basis of applications, platforms, technologies, services, end users, verticals, and regions. The types of applications are application security virtualization, business function as a service, and virtual application management; the platform types include native platform virtualization and full platform virtualization, and the technology types include file I/O redirection, registry redirection, com isolation, dot net isolation, service isolation, application isolation, and driver isolation. The services that are covered in this report are application integration, support and maintenance, and professional services. The report covers SMBs and enterprises as end users of this particular market. The verticals that use the application virtualization solutions extensively are Banking, Financial Services, and Insurance (BFSI), healthcare, telecom & IT, automotive, academia & research, retail, manufacturing, and government. The market has further been segmented into five regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America.

The key players of this market are Microsoft Corporation, Symantec Corporation, VMware, Inc., Citrix Systems, Inc., and Red Hat, Inc. The global application virtualization market is expected to grow from USD 1.3 Billion in 2015 to USD 2.6 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 14.9% from 2015 to 2020.

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