Attack Surface Management Market

Attack Surface Management Market - Industry Analysis, Demand & Size

The global attack surface management market size was valued at USD 0.9 billion in 2024 and is expected to grow at a CAGR of 29.3% from 2024 to 2029. The revenue forecast for 2029 is projected to reach $3.3 billion. The base year for estimation is 2023, and the historical data spans from 2024 to 2029.

The core goal of attack surface management (ASM) is enabling organizations to comprehend their entire attack surface comprehensively. Through ongoing identification and monitoring of these potential entry points, organizations can proactively address vulnerabilities, thereby substantially mitigating overall security risks. ASM entails continuously monitoring, remediating, and diminishing all security risks within an organization's attack surface. The ultimate objective of ASM is to keep the attack surface minimal to reduce the number of options hackers have to breach a network perimeter. It is the ongoing process of identifying, analyzing, prioritizing, and mitigating the cybersecurity risks and potential weaknesses that make up an organization's attack surface.

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Attack Surface Management Market Dynamics

Driver: Rise in companies’ digital footprints

The burgeoning digital footprint of organizations is a double-edged sword. While unlocking new opportunities and fostering innovation, it simultaneously expands the attack surface – the sum of all possible cyberattack entry points. This includes websites, mobile apps, cloud deployments, social media presences, and the ever-growing Internet of Things (IoT) devices landscape. This exponential growth creates a complex IT environment with numerous blind spots, making it difficult for organizations to keep track of all their assets and identify potential vulnerabilities. A report by Tenable in 2023 found that 25 of India's most prominent companies possessed over 300,000 internet-facing assets. IoT Analytics estimates that over 14.6 billion connected IoT devices will be globally by the end of 2024. According to the ESG Research Report on Security Hygiene and Posture Management, “Nearly seven in ten (69%) organizations admit that they have experienced at least one cyber-attack that started by exploiting an unknown, unmanaged, or poorly managed internet-facing asset. Additionally, organizations with the most IT assets and, subsequently, the most significant attack surfaces were almost twice as likely to experience several of these cyber-attacks.

Attack Surface Management (ASM) is a critical solution in this scenario. By continuously monitoring and visualizing the entire attack surface, ASM tools empower organizations to discover and manage external assets used by remote workforces and shadow IT. This comprehensive view allows for proactively identifying weaknesses that attackers might exploit. Furthermore, ASM solutions stay ahead of the curve by continuously monitoring for evolving threats and newly discovered vulnerabilities, providing organizations with the necessary intelligence to fortify their defenses and keep a step ahead of cybercriminals in today's dynamic digital landscape.

Restraint: Integration and complexity of the environment

A primary restraint in the attack surface management market Attack surface management solutions needs to integrate seamlessly with existing cybersecurity tools and technologies, such as vulnerability scanners, SIEM platforms, and endpoint protection systems. However, integrating disparate systems can be complex and time-consuming, mainly if they use different protocols, data formats, or APIs. Organizations may encounter compatibility issues, data silos, and interoperability challenges when attempting to integrate attack surface management solutions into their existing infrastructure. Many organizations operate in complex and heterogeneous IT environments, consisting of legacy systems, cloud infrastructure, IoT devices, and third-party applications. Managing the attack surface in such environments can be challenging due to the diverse nature of assets, technologies, and configurations. As a result, organizations may need help implementing comprehensive attack surface management solutions that cover all aspects of their infrastructure.

Opportunity: The convergence of ASM with other security capabilities

There is a trend of attack surface management (ASM) converging and potentially merging with other security capabilities. For instance, convergence with Extended Detection and Response (XDR), Both ASM and XDR, aims to provide a holistic view of an organization's security posture. ASM focuses on identifying and managing the attack surface, while XDR focuses on detecting and responding to security incidents across various sources. As technology evolves, these functionalities might become increasingly integrated, offering a single platform for managing attack surfaces and responding to threats. Combining functionalities can streamline security operations and reduce the number of security tools needed, leading to greater efficiency and cost savings. The integration provides a more comprehensive view of the security landscape, providing a clearer picture of potential threats and vulnerabilities across the entire attack surface. CrowdStrike, a leader in cloud-delivered protection of endpoints, cloud workloads, identity, and data, acquired Reposify, which provides an external attack surface management (EASM) platform that scans the internet for exposed assets of an organization to detect and eliminate risk from vulnerable and unknown assets before attackers can exploit them.

Challenges: Balancing security and operational efficiency

Maintaining a resilient and agile organization is essential to balancing security and operational efficiency. While stringent security measures are necessary to protect against cyber threats, they should not impede productivity or hinder innovation. Organizations must balance implementing adequate security controls and enabling employees to perform their tasks efficiently. This may involve adopting user-friendly security solutions, training and awareness programs to educate employees about best practices, and establishing clear policies and procedures for managing security risks. Additionally, integrating security into the development and deployment process can help minimize disruptions and ensure security considerations are embedded throughout the organization's operations.

Attack Surface Management Market Ecosystem

By vertical, the BFSI segment is to account for a larger market size during the forecast period.

The financial services industry faces severe cyber threats from handling sensitive data, necessitating robust attack surface management (ASM). Recent ASM developments for BFSI focus on compliance with regulations like PCI DSS and FFIEC, aiding the automation of regulatory processes. Data security enhancements include GDPR and CCPA compliance features, enabling better data protection and discovery. ASM solutions integrate with Cloud Security Posture Management (CSPM) tools for comprehensive cloud security while addressing third-party risk management by assessing vendor attack surfaces and integrating with vendor risk management platforms. Machine learning enhances threat detection, while automation streamlines security operations, bolstering the BFSI sector's resilience against cyber threats.

By Offering the solutions segment to account for a larger market size during the forecast period

The attack surface management (ASM) market is experiencing a surge of innovation as solutions adapt to the complexities of modern IT environments. Recent advancements focus on three key areas: enhanced discovery and inventory, improved vulnerability management, and advanced threat detection and response. ASM solutions now offer agentless discovery and continuous monitoring and prioritize vulnerabilities based on contextual factors. They integrate with vulnerability scanners for a comprehensive view and utilize machine learning for threat detection, automating incident response. Additionally, user behavior analytics help identify insider threats while integration with security tools and automation streamline security operations for businesses.

By deployment mode, the cloud segment to grow at a higher CAGR during the forecast period

As businesses move their operations to the cloud, they need effective cloud-based attack surface management (ASM) solutions. These tools are scalable and flexible, adapting to the growing cloud attack surfaces without requiring hefty initial investments. They seamlessly integrate with cloud-native security tools like Cloud Security Posture Management (CSPM) and Cloud Workload Protection Platforms (CWPP), offering a unified view of security across the cloud environment.

By region, North America will have the largest market size during the forecast period.

The North American market for Attack Surface Management (ASM) solutions stands out as mature and dominant globally, commanding the largest market share. The North American Attack Surface Management market, encompassing the US and Canada, is rapidly expanding, driven by key industry players offering technology solutions and heightened efforts to enhance online security. The region faces a significant cyberattack threat, with the US reporting the highest data breach costs globally. Businesses are investing in advanced technologies like risk assessment frameworks and threat intelligence platforms to counter rising cyber threats. Government initiatives like CISA in the US and Cyber Secure certification in Canada support cybersecurity efforts. Stringent regulations compel businesses to bolster their defenses, prompting the development of innovative AI and ML tools for risk detection. Collaboration between governments and corporations fosters a more resilient cybersecurity ecosystem, driving market growth.

Key Market Players

Palo Alto Networks (US), IBM (US), Microsoft (US), Cisco (US), Google Cloud (US), Trend Micro (Japan), Qulays (US), Tenable (US), CrowdStrike (US), Rapid7 (US), Bitsight (US), SecurityScorecard (US), CyCognito (US), Bugcrowd (US) are some of the key players operating in the global Attack Surface Management market.

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Scope of the Report

The study categorizes the identity verification market by component, type, organization size, deployment mode, application, vertical, and region.

By Offering

• Solutions
• Services

By Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

By Deployment Mode

• Cloud
• On-Premises

Vertical

• BFSI
• Retail & eCommerce
• Government & Defense
• IT & ITeS
• Energy & Utilities
• Education
• Other Verticals

Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

Recent Development

• In December 2022, Palo Alto Networks launched Cortex Xpanse Active Attack Surface Management (Xpanse Active ASM), offering automated tools for quickly detecting and fixing internet-connected risks. With Active Discovery, Learning, and Response features, Xpanse empowers security teams to take proactive measures against cyber threats, ensuring efficient risk management.
• In November 2023, Palo Alto Networks acquired Talon Cyber Security, recognized for its Enterprise Browser technology. When integrated with Prisma SASE, this solution safeguards business applications on every device, guaranteeing smooth user interactions while preserving privacy. Following the acquisition, Talon's founders will continue to lead their teams under the Palo Alto Networks umbrella.
• In June 2022, IBM acquired Randori, a Boston-based company specializing in attack surface management (ASM) and offensive cybersecurity solutions. Randori's technology helps pinpoint and rank vulnerable external-facing assets, which complements IBM's Hybrid Cloud strategy and strengthens its AI-powered cybersecurity offerings. This acquisition demonstrates IBM's dedication to improving cybersecurity capabilities in response to the rising tide of cyber threats.
• In August 2021, Microsoft acquired RiskIQ, a prominent figure in global threat intelligence and attack surface management. This move aims to strengthen customers' defenses against the constantly evolving landscape of cyber threats. Given the growing dependence on cloud and hybrid environments, RiskIQ's internet visibility and threat intelligence proficiency are expected to enrich Microsoft's security portfolio significantly. By integrating RiskIQ's solutions with Microsoft's cloud-native security tools, customers will have improved capabilities to safeguard their digital assets and mount more efficient responses to cyberattacks.

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