HOME Top Market Reports Video On Demand (VOD) Market By Solutions (Pay TV, OTT, IPTV), By Delivery (TVOD, SVOD, NVOD), By Applications (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries) Global Advancements, Market Forecasts and Analysis (2013-2018)

Video On Demand (VOD) Market By Solutions (Pay TV, OTT, IPTV), By Delivery (TVOD, SVOD, NVOD), By Applications (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries) Global Advancements, Market Forecasts and Analysis (2013-2018)

By: marketsandmarkets.com
Publishing Date: December 2013
Report Code: TC 1481

 

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Video on Demand (VOD) is considered to be an interactive technology that enables the subscribers to view programming in real-time and even download programs to watch them later. VOD service is provided by various big and small service providers comprising of those who offer triple-play service. The pay-tv operators have largely improved on their revenues by adopting VOD in their product portfolio. Educational institutions, hotel industry, and hospitals are widely embracing VOD service as it helps in enhancement of their presentations, improvement of patient experience of care, and collecting information to manage the patient's pain. In the coming years, VOD is likely to become common as Fiber-to-the-Home (FTTH) services.

Video on Demand market has also been going through an addition to numerous old and new VOD contents. However, limitation in availability of content could be a major challenge to the growth of this market. In the VOD market report, MarketsandMarkets segments the Video on Demand market on the basis of solutions, delivery technologies, applications, verticals, and regions.

The Video on Demand market is segmented on the basis of solutions comprising of pay-TV VOD, Internet Protocol Television (IPTV), Over-the-Top (OTT) services. The VOD service providers and content owners not only wants to deliver this content to each of the platforms in a limited timeframe, but also desire to fulfill the specific performance needs for respective streaming formats. The leaders in the VOD market are investing in acquisitions and new technologies to enrich their existing product portfolio and address the increasing demand across a wide range of academic and corporate users.

VOD providers mainly use data centers which are comprised of various inputs, outputs, and storage mediums specifically for encoding, decoding, storing, and delivering video content via cable, broadcast, and telecom networks. These video servers have high processing power and real-time streaming capabilities, and offer various other application features such as branding, integrating graphics, and inserting live inputs and advertisements. The adoption of VOD applications is also analyzed for the end-users based on different verticals such as academia and government, Banking, Financial Services, and Insurance (BFSI), consumer goods and retail, healthcare, manufacturing households, telecom and IT, media and entertainment, and transport and logistics.

The introduction of IPTV has further accelerated the adoption of VOD within the entertainment environment framework. The report also analyzes the Video on Demand market for the regions of North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

MarketsandMarkets has assumed certain factors related to economy, technological development, investment, market saturation, and government regulations among others for market sizing and forecasting.

Table Of Contents
 
1 Introduction (Page No. - 24)
   1.1 Key Take-Away
   1.2 Report Description
   1.3 Markets Covered
   1.4 Stakeholders
   1.5 Research Methodology
       1.5.1 Key Data Points
       1.5.2 Data Triangulation and Market Forecasting
   1.6 Forecast Assumptions

2 Executive Summary (Page No. - 30)
   2.1 Abstract
   2.2 Overall Market Size

3 Market Overview (Page No. - 33)
   3.1 Market Definition
   3.2 Market Evolution
   3.3 Market Segmentation
   3.4 Market Dynamics
       3.4.1 Drivers
             3.4.1.1 VoD as A Differentiator in the Extreme Competitive Pay-Tv Market
             3.4.1.2 Improves Customer Viewing Experience and Offering Them Lifetime Value
             3.4.1.3 VoD Is the Greatest Revenue Generator For Cable Operators and Content Providers
       3.4.2 Restraints
             3.4.2.1 Difficulty in Achieving Negotiable Content Licensing
             3.4.2.2 Low Capacity of Set-Top Boxes
             3.4.2.3 Video Piracy Concerns Is the Major Hindrance
       3.4.3 Opportunities
             3.4.3.1 increasing Bandwidth Saving By New Streaming Schemes
             3.4.3.2 internet Based On Media Helps in Increasing the Number of Viewer’s Enabling VoD
             3.4.3.3 Integration of Wide Array of Services in the VoD Market
       3.4.4 Impact Analysis of DROS
   3.5 Value Chain
   3.6 VoD Architecture
       3.6.1 Centralized Video Architecture
       3.6.2 Distributed Video Architecture
       3.6.3 Hybrid Video Architecture

4 Video On Demand Market Size and Forecast By Solutions (Page No. - 42)
   4.1 Introduction
   4.2 Pay-Tv VoD
       4.2.1 Introduction
       4.2.2 Market Size and Forecast By Verticals
       4.2.3 Market Size and Forecast By Regions
       4.2.4 Cable TV Service
             4.2.4.1 Overview
             4.2.4.2 Market Size and Forecast By Regions
       4.2.5 DTH Service
             4.2.5.1 Overview
             4.2.5.2 Market Size and Forecast By Regions
   4.3 Over-the-Top (OTT) Videos
       4.3.1 Overview
       4.3.2 Market Size and Forecast By Verticals
       4.3.3 Market Size and Forecast By Regions
   4.4 Internet Protocol Television (IPTV)
       4.4.1 Overview
       4.4.2 Market Size and Forecast By Verticals
       4.4.3 Market Size and Forecast By Regions

5 Video On Demand Market Size and Forecast By Applications (Page No. - 64)
   5.1 Introduction
   5.2 Entertainment
       5.2.1 Overview
       5.2.2 Market Size and Forecast By Regions
   5.3 Education and Training
       5.3.1 Overview
       5.3.2 Market Size and Forecast By Regions
   5.4 Network Video Kiosks
       5.4.1 Overview
       5.4.2 Market Size and Forecast By Regions
   5.5 Online Commerce
       5.5.1 Overview
       5.5.2 Market Size and Forecast By Regions
   5.6 Digital Libraries
       5.6.1 Overview
       5.6.2 Market Size and Forecast By Regions

6 Video On Demand Market Size and Forecast By Delivery Technologies (Page No. - 77)
   6.1 Introduction
   6.2 Transactional Video On Demand (TVOD)
       6.2.1 Overview
       6.2.2 Market Size and Forecast By Verticals
       6.2.3 Market Size and Forecast By Regions
   6.3 Subscription Video on Demand (SVOD)
       6.3.1 Overview
       6.3.2 Market Size and Forecast By Verticals
       6.3.3 Market Size and Forecast By Regions
   6.4 Near Video on Demand (NVoD)
       6.4.1 Overview
       6.4.2 Market Size and Forecast By Verticals
       6.4.3 Market Size and Forecast By Regions
   6.5 Others
       6.5.1 Overview
       6.5.2 Market Size and Forecast By Verticals
       6.5.3 Market Size and Forecast By Regions

7 Video On Demand Market Size and Forecast By Verticals (Page No. - 96)
   7.1 Introduction
   7.2 Academia and Government
       7.2.1 Overview
       7.2.2 Market Size and Forecast By Solutions
       7.2.3 Market Size and Forecast By Regions
   7.3 Banking, Financial Services, and Insurance (BFSI)
       7.3.1 Overview
       7.3.2 Market Size and Forecast By Solutions
       7.3.3 Market Size and Forecast By Regions
   7.4 Consumer Goods and Retail
       7.4.1 Overview
       7.4.2 Market Size and Forecast By Solutions
       7.4.3 Market Size and Forecast By Regions
   7.5 Healthcare
       7.5.1 Overview
       7.5.2 Market Size and Forecast By Solutions
       7.5.3 Market Size and Forecast By Regions
   7.6 Manufacturing
       7.6.1 Overview
       7.6.2 Market Size and Forecast By Solutions
       7.6.3 Market Size and Forecast By Regions
   7.7 Households
       7.7.1 Overview
       7.7.2 Market Size and Forecast By Solutions
       7.7.3 Market Size and Forecast By Regions
   7.8 Telecom and It
       7.8.1 Overview
       7.8.2 Market Size and Forecast By Solutions
       7.8.3 Market Size and Forecast By Regions
   7.9 Media and Entertainment
       7.9.1 Overview
       7.9.2 Market Size and Forecast By Solutions
       7.9.3 Market Size and Forecast By Regions
   7.1 Transport and Logistics
       7.10.1 Overview
       7.10.2 Market Size and Forecast By Solutions
       7.10.3 Market Size and Forecast By Regions

8 Video On Demand Market Size and Forecast By Regions (Page No. - 133)
   8.1 Introduction
   8.2 Parfait Chart
   8.3 North America (NA)
       8.3.1 Overview
       8.3.2 Market Size and Forecast By Solutions
       8.3.3 Market Size and Forecast By Delivery Technologies
       8.3.4 Market Size and Forecast By Applications
       8.3.5 Market Size and Forecast By Verticals
   8.4 Asia-Pacific (APAC)
       8.4.1 Overview
       8.4.2 Market Size and Forecast By Solutions
       8.4.3 Market Size and Forecast By Delivery Technologies
       8.4.4 Market Size and Forecast By Applications
       8.4.5 Market Size and Forecast By Verticals
   8.5 Europe
       8.5.1 Overview
       8.5.2 Market Size and Forecast By Solutions
       8.5.3 Market Size and Forecast By Delivery Technologies
       8.5.4 Market Size and Forecast By Applications
       8.5.5 Market Size and Forecast By Verticals
   8.6 Middle East and Africa (MEA)
       8.6.1 Overview
       8.6.2 Market Size and Forecast By Solutions
       8.6.3 Market Size and Forecast By Delivery Technologies
       8.6.4 Market Size and Forecast By Applications
       8.6.5 Market Size and Forecast By Verticals
   8.7 Latin America (LA)
       8.7.1 Overview
       8.7.2 Market Size and Forecast By Solutions
       8.7.3 Market Size and Forecast By Delivery Technologies
       8.7.4 Market Size and Forecast By Applications
       8.7.5 Market Size and Forecast By Verticals

9 Video On Demand Market Landscape (Page No. - 175)
   9.1 Competitive Landscape
       9.1.1 Ecosystem and Roles
       9.1.2 Portfolio and Comparison
   9.2 End-User Landscape
       9.2.1 Market Opportunity Analysis
       9.2.2 End-User Analysis
             9.2.2.1 Global Set-Top Box Market Is Expected Experience A Significant Growth
             9.2.2.2 Targeted Advertising Getting More Pervasive
             9.2.2.3 Multiscreen Video Market Is Growing Steadily

10 Company Profiles (Overview, Products and Services, Financials, Strategy & Development)* (Page No. - 184)
   10.1 Akamai Technologies
   10.2 Alcatel-Lucent
   10.3 Arris Group
   10.4 AT&T
   10.5 Avaya
   10.6 Cisco
   10.7 Concurrent
   10.8 Ericsson
   10.9 Fujitsu
   10.10 Harmonic
   10.11 Huawei Technologies
   10.12 Level 3 Communications
   10.13 Polycom
   10.14 SeaChange International
   10.15 ZTE Corporation
   10.16 Key Innovators
         10.16.1 Anevia
         10.16.2 Ateme
         10.16.3 Avid Technology
         10.16.4 Blackarrow
         10.16.5 Broadpeak
         10.16.6 Edgeware
         10.16.7 Kontiki
         10.16.8 Minerva Networks
         10.16.9 Mobitv
         10.16.10 Nativ.Tv
         10.16.11 Octoshape
         10.16.12 Telestream
         10.16.13 Thomson Video Networks
         10.16.14 Utstarcom
         10.16.15 Vision247
         10.16.16 Wowza Media Systems

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

Appendix (Page No. - 241)
  Mergers and Acquisitions (M&A)
  Venture Capital (Vc) Funding
  Social Reach


List Of Tables (90 Tables)

Table 1 Video On Demand (VOD): Market Size, By Regions, 2013-2018 ($Billion)
Table 2 Video On Demand Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Table 3 VOD: OTT Versus IPTV
Table 4 Video On Demand (VOD): Market Size, By Solutions, 2013-2018 ($Billion)
Table 5 Video On Demand (VOD): Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Table 6 VOD: DTH Service Versus Cable TV
Table 7 VOD: Market Size, By Pay-Tv VoD, 2013-2018 ($Billion)
Table 8 Pay-Tv VOD, Market Size, By Verticals, 2013-2018 ($Billion)
Table 9 Pay-Tv VOD, Market Size, By Regions, 2013-2018 ($Billion)
Table 10 Cable TV Service, Market Size, By Regions, 2013-2018 ($Billion)
Table 11 DTH Service, Market Size, By Regions, 2013-2018 ($Billion)
Table 12 OTT Videos, Market Size, By Verticals, 2013-2018 ($Billion)
Table 13 OTT Videos, Market Size, By Regions, 2013-2018 ($Billion)
Table 14 IPTV, Market Size, By Verticals, 2013-2018 ($Billion)
Table 15 IPTV, Market Size, By Regions, 2013-2018 ($Billion)
Table 16 Video On Demand Market Size, By Applications, 2013-2018 ($Billion)
Table 17 VOD: Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Table 18 Entertainment, Market Size, By Regions, 2013-2018 ($Billion)
Table 19 Education and Training, Market Size, By Regions, 2013-2018 ($Billion)
Table 20 Network Video Kiosks, Market Size, By Regions, 2013-2018 ($Billion)
Table 21 Online Commerce, Market Size, By Regions, 2013-2018 ($Billion)
Table 22 Digital Libraries, Market Size, By Regions, 2013-2018 ($Billion)
Table 23 VOD: Market Size, By Delivery Technologies, 2013-2018 ($Billion)
Table 24 Delivery Technologies, Market Growth, 2013-2018 (Y-O-Y %)
Table 25 TVOD, Market Size, By Verticals, 2013-2018 ($Billion)
Table 26 TVOD, Market Size, By Regions, 2013-2018 ($Billion)
Table 27 SVOD, Market Size, By Verticals, 2013-2018 ($Billion)
Table 28 SVOD, Market Size, By Regions, 2013-2018 ($Billion)
Table 29 NVOD, Market Size, By Verticals, 2013-2018 ($Billion)
Table 30 NVOD, Market Size, By Regions, 2013-2018 ($Billion)
Table 31 Others, Market Size, By Verticals, 2013-2018 ($Billion)
Table 32 Others, Market Size, By Regions, 2013-2018 ($Billion)
Table 33 Video On Demand Market Size, By Verticals, 2013-2018 ($Billion)
Table 34 VOD: Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Table 35 Academia and Government, Market Size, By Solutions, 2013-2018 ($Billion)
Table 36 Academia and Government, Market Size, By Regions, 2013-2018 ($Billion)
Table 37 BFSI, Market Size, By Solutions, 2013-2018 ($Billion)
Table 38 BFSI, Market Size, By Regions, 2013-2018 ($Billion)
Table 39 Consumer Goods and Retail, Market Size, By Solutions, 2013-2018 ($Billion)
Table 40 Consumer Goods and Retail, Market Size, By Regions, 2013-2018 ($Billion)
Table 41 Healthcare, Market Size, By Solutions, 2013-2018 ($Billion)
Table 42 Healthcare, Market Size, By Regions, 2013-2018 ($Billion)
Table 43 Manufacturing, Market Size, By Solutions, 2013-2018 ($Billion)
Table 44 Manufacturing, Market Size, By Regions, 2013-2018 ($Billion)
Table 45 Households, Market Size, By Solutions, 2013-2018 ($Billion)
Table 46 Households, Market Size, By Regions, 2013-2018 ($Billion)
Table 47 Telecom and It, Market Size, By Solutions, 2013-2018 ($Billion)
Table 48 Telecom and It, Market Size, By Regions, 2013-2018 ($Billion)
Table 49 Media and Entertainment, Market Size, By Solutions, 2013-2018 ($Billion)
Table 50 Media and Entertainment, Market Size, By Regions, 2013-2018 ($Billion)
Table 51 Transport and Logistics, Market Size, By Solutions, 2013-2018 ($Billion)
Table 52 Transport and Logistics, Market Size, By Regions, 2013-2018 ($Billion)
Table 53 NA, Market Size, By Solutions, 2013-2018 ($Billion)
Table 54 NA, Market Size, By Delivery Technologies, 2013-2018 ($Billion)
Table 55 NA, Market Size, By Applications, 2013-2018 ($Billion)
Table 56 NA, Market Size, By Verticals, 2013-2018 ($Billion)
Table 57 APAC, Market Size, By Solutions, 2013-2018 ($Billion)
Table 58 APAC, Market Size, By Delivery Technologies, 2013-2018 ($Billion)
Table 59 APAC, Market Size, By Applications, 2013-2018 ($Billion)
Table 60 APAC, Market Size, By Verticals, 2013-2018 ($Billion)
Table 61 Europe, Market Size, By Solutions, 2013-2018 ($Billion)
Table 62 Europe, Market Size, By Delivery Technologies, 2013-2018 ($Billion)
Table 63 Europe, Market Size, By Applications, 2013-2018 ($Billion)
Table 64 Europe, Market Size, By Verticals, 2013-2018 ($Billion)
Table 65 MEA, Market Size, By Solutions, 2013-2018 ($Billion)
Table 66 MEA, Market Size, By Delivery Technologies, 2013-2018 ($Billion)
Table 67 MEA, Market Size, By Applications, 2013-2018 ($Billion)
Table 68 MEA, Market Size By Verticals, 2013-2018 ($Billion)
Table 69 LA, Market Size, By Solutions, 2013-2018 ($Billion)
Table 70 LA, Market Size, By Delivery Technologies, 2013-2018 ($Billion)
Table 71 LA, Market Size, By Applications, 2013-2018 ($Billion)
Table 72 LA, Market Size, By Verticals, 2013-2018 ($Billion)
Table 73 Akamai Technologies: Revenue, 2012-2013 ($Million)
Table 74 Alcatel-Lucent: Revenue, By Business Segments, 2011-2012 ($Million)
Table 75 Arris Group: Revenue, By Business Segments, 2011-2012 ($Million)
Table 76 AT&T: Revenue, By Business Segments, 2011-2012 ($Million)
Table 77 At&T: Revenue By Subscribers, 2011-2012 ($Thousands)
Table 78 Avaya: Revenue, By Regions, 2011-2012 ($Million)
Table 79 Cisco: Revenue, By Business Segments, 2011-2012 ($Million)
Table 80 Concurrent: Revenue, By Regions, 2012-2013 ($Thousands)
Table 81 Ericsson: Revenue, By Business Segments, 2011-2012 ($Million)
Table 82 Fujitsu: Revuenue, By Business Segments, 2011-2012 ($Million)
Table 83 Harmonic: Revenue, By Business Segments, 2011-2012 ($Million)
Table 84 Huawei Technologies: Revenue, By Business Segments, 2011-2012 ($Million)
Table 85 Level 3 Communications: Revenue, By Business Segments, 2011-2012 ($Million)
Table 86 Polycom: Revenue, By Regions, 2011-2012 ($Million)
Table 87 SeaChange International: Revenue, By Regions, 2011-2012 ($Million)
Table 88 ZTE Corporation: Revenue, By Business Segments, 2011-2012 ($Million)
Table 89 VOD: Mergers and Acquisitions (M&A)
Table 90 VOD: Venture Capital (VC) Funding
 
  
List Of Figures (80 Figures)
 
Figure 1 Video On Demand Market: Stakeholders
Figure 2 VOD Market: Data Triangulation and Market Forecasting
Figure 3 VOD: Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 4 VOD Market: Market Evolution
Figure 5 Video On Demand Market: Market Segmentation
Figure 6 VOD Market: Impact Analysis of DROS
Figure 7 VOD Market: Value Chain
Figure 8 VOD: Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 9 VOD: Market Growth, By Pay-Tv VoD, 2013-2018 (Y-O-Y %)
Figure 10 Pay-Tv VOD, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 11 Pay-Tv VOD, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 12 Cable TV Service, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 13 DTH Service, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 14 OTT Videos, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 15 OTT Videos, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 16 IPVT, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 17 IPVT, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 18 VOD: Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Figure 19 Entertainment, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 20 Education and Training, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 21 Network Video Kiosks, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 22 Online Commerce, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 23 Digital Libraries, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 24 Delivery Technologies, Market Growth, 2013-2018 (Y-O-Y %)
Figure 25 TVOD, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 26 TVOD, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 27 SVoD, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 28 SVOD, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 29 NVOD, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 30 NVOD, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 31 Others, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 32 Others, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 33 Video On Demand Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 34 Academia and Government, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 35 Academia and Government, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 36 BFSI, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 37 BFSI, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 38 Consumer Goods and Retail, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 39 Consumer Goods and Retail, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 40 Healthcare, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 41 Healthcare, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 42 Manufacturing, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 43 Manufacturing, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 44 Households, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 45 Households, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 46 Telecom and It, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 47 Telecom and It, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 48 Media and Entertainment, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 49 Media and Entertainment, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 50 Transport and Logistics, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 51 Transport and Logistics, Market Growth, By Regions, 2013-2018 (Y-O-Y %)
Figure 52 VOD: Parfait Chart
Figure 53 NA, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 54 NA, Market Growth, By Delivery Technologies, 2013-2018 (Y-O-Y %)
Figure 55 NA, Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Figure 56 NA, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 57 APAC, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 58 APAC, Market Growth, By Delivery Technologies, 2013-2018 (Y-O-Y %)
Figure 59 APAC, Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Figure 60 APAC, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 61 Europe, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 62 Europe, Market Growth, By Delivery Technologies, 2013-2018 (Y-O-Y %)
Figure 63 Europe, Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Figure 64 Europe, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 65 MEA, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 66 MEA, Market Growth, By Delivery Technologies, 2013-2018 (Y-O-Y %)
Figure 67 MEA, Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Figure 68 MEA, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 69 LA, Market Growth, By Solutions, 2013-2018 (Y-O-Y %)
Figure 70 LA, Market Growth, By Delivery Technologies, 2013-2018 (Y-O-Y %)
Figure 71 LA, Market Growth, By Applications, 2013-2018 (Y-O-Y %)
Figure 72 LA, Market Growth, By Verticals, 2013-2018 (Y-O-Y %)
Figure 73 Video On Demand Market Ecosystem and Roles
Figure 74 VOD: Portfolio Comparison
Figure 75 VOD: Opportunity Plot
Figure 76 Set-Top Boxes: Market Size, 2013-2018 ($Billion)
Figure 77 VOD: Online Advertising, Market Size, 2013-2018 ($Billion)
Figure 78 VOD: Mobile Advertising, Market Size, 2013-2018 ($Billion)
Figure 79 VOD: Average Viewing Hours of Multiscreen Devices
Figure 80 VOD: Social Reach

Back in times, the smaller films just had hopes that a limited theatrical release in big cities far away from multiplexes would increase their revenue. VOD has completely evolved the concept and now not just the urban crowd but each and every place is their market. Video on Demand is a rapidly changing field. The wide array of hardware set-ups has drastically reformed the consumer habits. The collaboration between hardware and services are bringing on-demand experience into the living rooms of the people where comfort, space and quality of the video are given huge importance. People are watching videos on their phones, tablets, and computers as much as they do on televisions or theatres.

The networks are placing more content on video on demand. The shows on VOD either have the same commercials that are there in the broadcasted version throughout or at slightly fewer spots. The industries are offered a way to put larger percentage of content on-demand, with targeted advertising and lower ad load. Thus, the main driver for this market is convenience such as one account registration, one subscription, and one user interface.

Video on Demand technology is designed in such a manner that it meets the needs of hotels, hospitals, residential areas, aviation sector and also cruise ships. A large number of enterprise applications such as video libraries, employee training and in store digital signage are served to these sectors. In most countries, internet video on demand is used by larger number of VOD service providers. The main reason for this is that the market entrance on the internet is much easier than any other platform.

In the coming years it is expected that VOD market would expand towards IPTV and subscription. Hence, understanding the goals, expectations and attitudes of audiences is very important for designing a successful interactive experience.

MarketsandMarkets forecasts the Video on Demand market to grow from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5% during the forecast period. The overall size of VOD market equals to the sum of the revenues of various solutions being adopted by end users.

The table below highlights the revenue trend for Video on Demand market, by regions. NA is expected to grow from $21.08 billion in 2013 to $45.25 billion in 2013, at a CAGR of 16.5% during the forecast period.

Video on Demand (VOD): Market Size, 2013 – 2018 ($Billion, Y-O-Y %)

Video On Demand (VOD) Market

Source: MarketsandMarkets Analysis

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