HOME Top Market Reports Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019

Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019

By: marketsandmarkets.com
Publishing Date: February 2015
Report Code: TC 3143

 

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The viewer’s get the liberty to request immediate access to video content on their personal computers and televisions through video on demand. It involves all those service providers across the globe that makes content available to consumers. There are many players involved such as TV providers, movie studios, retailers and technological outfits. A wide array of video programming is offered by VoD including sports, entertainment, educational programs, and films. Television is always considered as a broadcasted technology, whereas VOD is provided as a unicast transmission.

VOD has a great potential to be a successful revenue generator and supports the cable operators and content providers to increase profits and satisfy customers. This report on the video on demand market will help the cable operators to decide if VOD makes any financial sense for their own cable system and make a profitable investment.

The VOD research is a comprehensive study of the global market for video on demand solutions. The report forecasts the revenues and trends for VOD in the following sub-markets:

On the basis of Solutions:

  • Pay TV Video On Demand
  • Internet Protocol Television (IPTV)
  • Over the Top Service (OTT)

On the basis of Applications:

  • Entertainment
  • Education and Training
  • Network Video Kiosks
  • Online Commerce
  • Digital Libraries

On the basis of Delivery Technologies:

  • Transactional Video On Demand (TVOD)
  • Subscription Video On Demand (SVOD)
  • Near Video On Demand (NVOD)
  • Others

On the basis of Verticals:

  • Academia and Government
  • Banking, Financial Services and Insurance (BFSI)
  • Consumer goods and Retail
  • Healthcare
  • Manufacturing
  • Hospitality
  • Telecom and IT
  • Media and Entertainment
  • Transport and Logistics
  • Others

On the basis of Geography:

  • North America (NA)
  • Europe
  • Middle East and Africa (MEA)
  • Asia Pacific (APAC)
  • Latin America (LA)

Table of Contents 
 
1 Introduction (Page No. - 14)
 
   1.1 Objectives of the Study
   1.2 Market Definition
   1.3 Market Scope
        1.3.1 Markets Covered
        1.3.2 Years
   1.4 Currency
   1.5 Limitations
   1.6 Stakeholders
 
2 Research Methodology (Page No. - 18) 
   2.1 Research Data
        2.1.1 Secondary Data
               2.1.1.1 Key Data from Secondary Sources
        2.1.2 Primary Data
               2.1.2.1 Key Data from Primary Sources
               2.1.2.2 Key Industry Insights
  2.2 Market Size Estimation
       2.2.1 Bottom-Up Approach
       2.2.2 Top-Down Approach
  2.3 Market Breakdown and Data Triangulation
       2.3.1 Assumptions

3 Executive Summary (Page No. - 25) 
   3.1 VOD Market across Various Regions

4 Premium Insights (Page No. - 28) 
   4.1 Attractive Market Opportunities in VOD Market
   4.2 VOD Market, By Solution, 2014
   4.3 VOD Delivery Technologies Market
   4.4 VOD Regional Market
   4.5 Lifecycle Analysis, By Region, 2014

5 Market Overview (Page No. - 32)
   5.1 Introduction
   5.2 Evolution
   5.3 Market Segmentation
        5.3.1 VOD Market
        5.3.2 by Solution
        5.3.3 by Application
        5.3.4 by Delivery Technology
        5.3.5 by Vertical
        5.3.6 by Region
   5.4 Market Dynamics
        5.4.1 Drivers
               5.4.1.1 VOD as A Differentiator in the Extremely Competitive Pay-TV Market
               5.4.1.2 Improved Customer Viewing Experience
               5.4.1.3 VOD as the Greatest Revenue Generator for Cable Operators and Content Providers
        5.4.2 Restraints
               5.4.2.1 Difficulty in Achieving Negotiable Content Licensing
               5.4.2.2 Low CAPACity of Set-Top Boxes
        5.4.3 Opportunities
               5.4.3.1 Increasing Bandwidth Saving By New Streaming Schemes
               5.4.3.2 Web-Based Media Helps In Increasing the Number of Viewers For VOD
               5.4.3.3 Integration of A Wide Array Of Services In The VOD Market
        5.4.4 Challenge
               5.4.4.1 Video Piracy Concern Is a Major Hindrance

6 Industry Trends (Page No. - 41) 
   6.1 Introduction
   6.2 Value Chain Analysis
   6.3 Porter’s Five Forces Analysis
        6.3.1 Threat of New Entrants
        6.3.2 Threat of Substitutes
        6.3.3 Bargaining Power of Suppliers
        6.3.4 Bargaining Power of Buyers
        6.3.5 Intensity of Competitive Rivalry
 
7 Global VOD Market Analysis, By Solution (Page No. - 45) 
   7.1 Introduction
   7.2 Pay-TV VOD
        7.2.1 Cable TV Service
        7.2.2 Direct To Home (DTH) Service
   7.3 Over-The-Top (OTT) Services
   7.4 Internet Protocol Television (IPTV)

8 Global VOD Market Analysis, By Application (Page No. - 56) 
   8.1 Introduction
   8.2 Entertainment
   8.3 Education and Training
   8.4 Network Video Kiosks
   8.5 Online Commerce
   8.6 Digital Libraries
 
9 Global VOD Market Analysis, By Delivery Technology (Page No. - 62) 
   9.1 Introduction
   9.2 Transactional Video on Demand (TVOD)
   9.3 Subscription Video on Demand (SVOD)
   9.4 Near-Video on Demand (NVOD)
   9.5 Others

10 Global VOD Market Analysis, By Vertical (Page No. - 71) 
    10.1 Introduction
    10.2 Academia and Government
    10.3 Banking, Financial Services, And Insurance (BFSI)
    10.4 Consumer Goods and Retail
    10.5 Healthcare
    10.6 Manufacturing
    10.7 Hospitality
    10.8 Telecom and It
    10.9 Media and Entertainment
    10.10 Transport and Logistics
    10.11 Other Industry Verticals

11 Geographic Analysis (Page No. - 85) 
    11.1 Introduction
    11.2 North America (NA)
    11.3 Europe
    11.4 Asia-Pacific (APAC)
    11.5 Middle East and Africa (MEA)
    11.6 Latin America (LA)

12 Competitive Landscape (Page No. - 102) 
    12.1 Overview
    12.2 Competitive Situation and Trends
    12.3 New Product Developments, 2012-2015
          12.3.1 Agreements, Partnerships, and Collaborations
          12.3.2 Mergers and Acquisitions
 
 
13 Company Profile (Page No. - 112) 
(Overview, Products & Services, Strategies & Insights, Developments and MNM View)* 
   13.1 Introduction
   13.2 Alcatel-Lucent
   13.3 Fujitsu
   13.4 ZTE Corporation
   13.5 Ericsson
   13.6 Huawei Technologies
   13.7 Akamai Technologies, Inc.
   13.8 Avaya
   13.9 Level 3 Communications
   13.10 AT&T
   13.11 Cisco
*Details On Overview, Products & Services, Strategies & Insights, Developments And MNM View Might Not Be Captured In Case Of Unlisted Companies. 
14 Appendix (Page No. - 142) 
    14.1 Discussion Guide
    14.2 Introducing RT: Real Time Market Intelligence
    14.3 Available Customizations
    14.4 Related Reports
 
 
List Of Tables (78 Tables)   
 
 
Table 1 VOD Market: Assumptions
Table 2 VOD Market Size and Growth Rate, 2012–2019 ($Million, Y-O-Y %)
Table 3 VOD As A Differentiator In The Extremely Competitive Pay-TV Market Is Propelling The Growth Of VOD Market
Table 4 Difficulty in Achieving Negotiable Content Licensing Is Hampering the Growth Of The VOD Market
Table 5 Web-Based Media Helps In Increasing the Number Of Viewers For VOD
Table 6 Video Piracy Challenges the Growth Of Video On Demand Market
Table 7 VOD Market Size, By Solution, 2012-2019 ($Million)
Table 8 Pay-TV: VOD Market Size, By Type, 2012-2019 ($Million)
Table 9 Pay-TV: VOD Market Size, By Vertical, 2012-2019 ($Million)
Table 10 Pay-TV: VOD Market Size, By Region, 2012-2019 ($Million)
Table 11 Cable TV: VOD Market Size, By Region, 2012-2019 ($Million)
Table 12 DTH Services: VOD Market Size, By Region, 2012-2019 ($Million)
Table 13 OTT Services Market Size And Growth, 2012-2019 ($Million, Y-O-Y %)
Table 14 OTT Services: VOD Market Size, By Vertical, 2012-2019 ($Million)
Table 15 OTT Services: VOD Market Size, By Region, 2012-2019 ($Million)
Table 16 IPTV Market Size And Growth, 2012-2019 ($Million, Y-O-Y %)
Table 17 IPTV: VOD Market Size, By Vertical, 2012-2019 ($Million)
Table 18 IPTV: VOD Market Size, By Region, 2012-2019 ($Million)
Table 19 VOD Market Size, By Application, 2012–2019 ($Million)
Table 20 Entertainment: VOD Market Size, By Region, 2012–2019 ($Million)
Table 21 Education and Training: VOD Market Size, By Region, 2012–2019 ($Million) 59
Table 22 Network Video Kiosks: VOD Market Size, By Region, 2012–2019 ($Million) 60
Table 23 Online Commerce: VOD Market Size, By Region, 2012–2019 ($Million)
Table 24 Digital Library: VOD Market Size, By Region, 2012–2019 ($Million)
Table 25 VOD Market Size, By Delivery Technology, 2012–2019 ($Million)
Table 26 TVOD: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 27 TVOD: VOD Market Size, By Region, 2012–2019 ($Million)
Table 28 SVOD: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 29 SVOD: VOD Market Size, By Region, 2012–2019 ($Million)
Table 30 NVOD: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 31 NVOD: VOD Market Size, By Region, 2012–2019 ($Million)
Table 32 Others: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 33 Others: VOD Market Size, By Region, 2012–2019 ($Million)
Table 34 VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 35 Academia and Government: VOD Market Size, By Solution, 2012–2019 ($Million) 74
Table 36 Academia and Government: VOD Market Size, By Region, 2012–2019 ($Million) 74
Table 37 BFSI: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 38 BFSI: VOD Market Size, By Region, 2012–2019 ($Million)
Table 39 Consumer Goods and Retail: VOD Market Size, By Solution,2012–2019 ($Million) 76
Table 40 Consumer Goods and Retail: VOD Market Size, By Region, 2012–2019 ($Million) 76
Table 41 Healthcare: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 42 Healthcare: VOD Market Size, By Region, 2012–2019 ($Million)
Table 43 Manufacturing: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 44 Manufacturing: VOD Market Size, By Region, 2012–2019 ($Million)
Table 45 Hospitality: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 46 Hospitality: VOD Market Size, By Region, 2012–2019 ($Million)
Table 47 Telecom and It: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 48 Telecom and It: VOD Market Size, By Region, 2012–2019 ($Million)
Table 49 Media and Entertainment: VOD Market Size, By Solution, 2012–2019 ($Million) 81
Table 50 Media and Entertainment: VOD Market Size, By Region, 2012–2019 ($Million) 82
Table 51 Transport and Logistics: VOD Market Size, By Solution, 2012–2019 ($Million) 82
Table 52 Transport and Logistics: VOD Market Size, By Region, 2012–2019 ($Million) 83
Table 53 Other Verticals: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 54 Other Verticals: VOD Market Size, By Region, 2012–2019 ($Million)
Table 55 VOD Market Size, By Region, 2012–2019 ($Million)
Table 56 Na: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 57 Na: VOD Market Size, By Delivery Technology, 2012–2019 ($Million)
Table 58 Na: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 59 Na: VOD Market Size, By Application, 2012–2019 ($Million)
Table 60 Europe: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 61 Europe: VOD Market Size, By Delivery Technology, 2012–2019 ($Million)
Table 62 Europe: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 63 Europe: VOD Market Size, By Application, 2012–2019 ($Million)
Table 64 APAC: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 65 APAC: VOD Market Size, By Delivery Technology, 2012–2019 ($Million)
Table 66 APAC: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 67 APAC: VOD Market Size, By Application, 2012–2019 ($Million)
Table 68 MEA: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 69 MEA: VOD Market Size, By Delivery Technology, 2012–2019 ($Million)
Table 70 MEA: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 71 MEA: VOD Market Size, By Application, 2012–2019 ($Million)
Table 72 LA: VOD Market Size, By Solution, 2012–2019 ($Million)
Table 73 LA: VOD Market Size, By Delivery Technology, 2012–2019 ($Million)
Table 74 LA: VOD Market Size, By Vertical, 2012–2019 ($Million)
Table 75 LA: VOD Market Size, By Application, 2012–2019 ($Million)
Table 76 New Product Developments, 2012–2015
Table 77 Agreements, Partnerships, and Collaborations, 2012–2015
Table 78 Mergers and Acquisitions, 2012–2015
 
 
List of Figures (61 Figures)    
 
 
Figure 1 VOD Market: Stakeholders
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 VOD Market Snapshot (2014 Vs. 2019): Pay-TV VOD To Lead The VOD Solution Market
Figure 6 VOD Market Size, By Vertical (2014 Vs. 2019): Hospitality Is Expected To Continue Dominating The Market
Figure 7 VOD Market: By Solution, 2014
Figure 8 VOD Market Share, 2014-2019
Figure 9 IPTV Solution Is an Uncharted Opportunity for the Coming Years
Figure 10 Pay-TV VOD Posts the Largest Market Size in the VOD Market In 2014
Figure 11 TVOD Holds the Largest Market Size In The VOD Delivery Technologies Market In 2014
Figure 12 MEA Market to Grow With The Highest CAGR
Figure 13 MEA And APAC Are Expected To Have High Growth Rates in The Coming Five Years
Figure 14 Evolution Of VOD Market
Figure 15 VOD Market Segmentation, By Solution
Figure 16 VOD Market Segmentation, By Application
Figure 17 VOD Market Segmentation, By Delivery Technology
Figure 18 VOD Market Segmentation, By Vertical
Figure 19 VOD Market Segmentation, By Region
Figure 20 VOD Is the Greatest Revenue Generator For Cable Operators And Content Providers
Figure 21 Value Chain Analysis
Figure 22 Porter’s Five Forces Analysis: VOD Market
Figure 23 VOD In MEA Is Expected To Have High Growth Rate In The Coming Five Years
Figure 24 DTH Will Continue To Dominate the Pay-TV VOD Market In 2019
Figure 25 Cable TV in Europe Will Continue To Have the Largest Market Size In The Coming Five Years
Figure 26 North America, Europe, And APAC to Lead the DTH Market In Terms Of Market Size
Figure 27 OTT Solutions Are Gaining Traction Rapidly In the Manufacturing Sector
Figure 28 North America Stands as The Largest Market For IPTV VOD Solutions In 2014 54
Figure 29 VOD Market Size, By Application (2014 vs. 2019): Entertainment Will Continue To Dominate the VOD Applications Market
Figure 30 Entertainment Application Will Experience the Highest Growth in MEA Region
Figure 31 TVOD to Dominate VOD Market By Delivery Technology In Terms Of Market Size In The Coming 5 Years
Figure 32 Manufacturing Industry Is Expected To Be the Vertical with the Highest Growth Rate
Figure 33 Manufacturing Is the Fastest Growing Industry in the VOD Market
Figure 34 Hospitality Industries To Dominate The VOD Market In All Regions
Figure 35 MEA Will Lead the VOD Market In Terms Of Market Growth By 2019
Figure 36 MEA: An Attractive Region for VOD Delivery Technologies Market
Figure 37 MEA Is the Fastest Growing Region In The VOD Market
Figure 38 Geographic Snapshot: MEA And APAC Are Emerging As New Hot Spots
Figure 39 VOD Market Geographical Snapshot (2014)
Figure 40 North America Market Snapshot: Consumer Demand for SVOD And TVOD Services Are Driving The Market
Figure 41 APAC Market Snapshot: Large VOD Subscriber Bases Is Driving the Market
Figure 42 Companies Adopted Agreements, Acquisitions, and New Product Developments As The Key Growth Strategies Over The Last Three Years
Figure 43 Huawei Grew At the Highest Rate Between 2009 And 2013
Figure 44 Market Evaluation Framework
Figure 45 Battle for Market Share: Agreement, Partnership, and Collaboration Was The Key Strategy
Figure 46 Geographic Revenue Mix of Top 5 Market Players
Figure 47 Alcatel-Lucent: Company Snapshot
Figure 48 Alcatel-Lucent: SWOT Analysis
Figure 49 Fujitsu Ltd.: Company Snapshot
Figure 50 Fujitsu: SWOT Analysis
Figure 51 ZTE: Company Snapshot
Figure 52 ZTE: SWOT Analysis
Figure 53 Ericsson: Company Snapshot
Figure 54 Ericsson: SWOT Analysis
Figure 55 Huawei: Company Snapshot
Figure 56 Huawei Data Systems: SWOT Analysis
Figure 57 Akamai Technologies, Inc.: Company Snapshot
Figure 58 Avaya: Company Snapshot
Figure 59 Level 3 Communications: Company Snapshot
Figure 60 AT&T: Company Snapshot
Figure 61 Cisco Technologies: Company Snapshot

Back in times, the smaller films just had hopes that a limited theatrical release in big cities far away from multiplexes would increase their revenue. VOD has completely evolved the concept and now not just the urban crowd but each and every place is their market. Video on Demand market is evolving at a rapid rate. The wide array of hardware set-ups has drastically reformed the consumer habits. The collaboration between hardware and services are bringing on-demand experience into the living rooms of the people where comfort, space and quality of the video are given huge importance. People are watching videos on their phones, tablets, and computers as much as they do on televisions or theatres.

The networks are placing more content on video on demand. The shows on VOD either have the same commercials that are there in the broadcasted version throughout or at slightly fewer spots. The industries are offered a way to put larger percentage of content on-demand, with targeted advertising and lower ad load. Thus, the main driver for this market is convenience such as one account registration, one subscription, and one user interface.

The technology in the video on demand market is designed in such a manner that it meets the needs of hotels, hospitals, residential areas, aviation sector and also cruise ships. A large number of enterprise applications such as video libraries, employee training and in store digital signage are served to these sectors. In most countries, internet video on demand is used by larger number of VOD service providers. The main reason for this is that the market entrance on the internet is much easier than any other platform.

In the coming years, it is expected that VOD market would expand towards IPTV and subscription. Hence, understanding the goals, expectations and attitudes of video on demand audiences is very important for designing a successful interactive experience.

MarketsandMarkets forecasts the video on demand market to grow from $25.30 billion in 2014 to $61.40 billion in 2019, at a CAGR of 19.4% during the forecast period. The overall size of VOD market equals to the sum of the revenues of various solutions being adopted by end users.

VOD: Market Size, 2014 - 2019 ($Billion, Y-O-Y %)

Video On Demand (VOD) Market

Source: MarketsandMarkets Analysis

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