HOME Top Market Reports Over The Top (OTT) Market by Content (Text/Image, Audio, Video), Access Type (Smart Devices: Phones and tablets, Laptops/Desktops, Set Top Boxes, Smart TV, Gaming Consoles) - Worldwide Forecasts & Analysis (2014 - 2019)

Over The Top (OTT) Market by Content (Text/Image, Audio, Video), Access Type (Smart Devices: Phones and tablets, Laptops/Desktops, Set Top Boxes, Smart TV, Gaming Consoles) - Worldwide Forecasts & Analysis (2014 - 2019)

By: marketsandmarkets.com
Publishing Date: April 2014
Report Code: TC 2445

 

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Due to the advancement in internet technology, there is a significant growth in terms of the number of internet users these days. These users subscribe to the internet services and use them. As the internet service is a public service and can be used by anyone, Over The Top (OTT) market finds its scope. OTT service providers use this public internet to provide their services bypassing the ISPs and Telecom Operator. In other words, OTT services can be availed by all those customers who are having a working internet connection on their devices. The content like text, image, audio, and multimedia are being widely transmitted using OTT services. The implementation of OTT services has given a better medium for connectivity among users.OTT service is available on various devices including smart phones, tablet, desktops, laptops, smart TV, and gaming consoles. These services are widely used by users and hence Over The Top market is expected to grow at a healthy rate in coming years.

The over the top services are primarily applicable for various verticals, as today majority of businesses rely on internet communications to take key decisions. The essentialities of today’s business communications include continuous connectivity, internet service and speedy data sharing. Nowadays, customer wants cheaper and flexible solutions for their communication and entertainment. Due to advancement in internet technology, and better internet connectivity over mobile phones, OTT players can now serve their customers with variety of multimedia services. The over the top market is poised for good growth prospects with investments in the coming future due to increase in the internet enabled devices. However, accompanying these will be challenges such as securing the flow of content and network infrastructure and intense competition. The evolution of the network infrastructure, communication methods and the familiarity of people with the applications will brighten the future of over the top services.

Over the top (OTT) market is experiencing new innovations from major OTT players such as Akamai, Apple, Facebook, Google, Limelight, Microsoft, Netflix, Nimbuzz, Tencent Holding and Yahoo are among various others. The market for OTT is driven by forces such as increasing penetration of smart devices, and increasing growth of broadband connectivity. Also, OTT services are cheaper than the traditional services like SMS, or broadcast TV. Over the next five years, the market is expected to experience rapid adoption in the APAC, Europe and MEA regions

Major players in OTT market are Akamai, Apple, Facebook, Google, Limelight, Microsoft, Netflix, Nimbuzz, Tencent Holding and Yahoo. The report discusses the strategies and insights for the key vendors in the industry along with in-depth study of driving forces and challenges in OTT market. The report also analyses the global adoption trends and future growth potential across different geographical regions. MarketsandMarkets has segmented the Over The Top market by content, by access type, verticals, and regions.

This research report covers OTT ecosystem and categorizes the Over The Top (OTT) market into the following submarkets:

On the basis of Application:

  • Text and image
  • Audio/Voice
  • Video

On the basis of Access type

  • Smart Devices
  • Desktop/ Laptops
  • Set Top Boxes (STB)
  • Smart TV
  • Gaming Consoles

On the basis of industry verticals

  • Banking, Financial Services and Insurance
  • Telecom and IT
  • Media and Entertainment
  • Education
  • Healthcare
  • Households
  • Other industry verticals

On the basis of Geography

  • NA
  • Europe
  • APAC
  • MEA
  • LA

Customization Options:

With market data, you can also customize MMM assessments that meet your company’s specific needs. Customize to get comprehensive industry standard and deep-dive analysis of the following parameters:

Add-on sub-segments:

  • Sub-segments such as voice messages and other sound files can be provided for the audio/voice segment.
  • Sub-segments such as downloadable videos, online video streaming and online TV services can be provided for Video segment.
  • Product Matrix which gives a detailed comparison of application portfolio of each company mapped at country and sub-segment level
  • Applications of the services (segment wise and country wise)
  • Comprehensive coverage of the latest applications and application approvals

Product Analysis:

  • Usage pattern (in-depth trend analysis) of contents (segment wise)
  • Product Matrix which gives a detailed comparison of solution portfolio of each company mapped at country and sub segment level
  • Applications of the services (segment wise and country wise)
  • Comprehensive coverage of service approvals, pipeline services, and service recalls

Table Of Contents
 
1 Introduction (Page No. - 17)
    1.1 Key Take-Aways
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Research Methodology
          1.5.1 Key Data Points
          1.5.2 Data Triangulation and Market Forecasting
    1.6 Forecast Assumptions

2 Executive Summary (Page No. - 25)
    2.1 Abstract
    2.2 Overall Market Size

3 Market Overview (Page No. - 27)
    3.1 Market Definition
    3.2 Market Evolution
    3.3 Market Segmentation
    3.4 Market Dynamics
          3.4.1 Drivers
                  3.4.1.1 Increasing Penetration of Smart Devices and Broadband Connectivity
                  3.4.1.2 OTT Services Are Light on Pockets
                  3.4.1.3 Adoption of OTT Services Socially
          3.4.2 Restraints and Challenges
                  3.4.2.1 Network Performance Lagging At Core Level
                  3.4.2.2 Monetization of User Base
                  3.4.2.3 Massive Competition
          3.4.3 Opportunities
                  3.4.3.1 Partnering With Operator
                  3.4.3.2 Better User Experience and QOS With Cloud
          3.4.4 Impact Analysis of DROS
    3.5 Value Chain

4 Over The Top Market Size and Forecast By Type of Content (Page No. - 34)
    4.1 Introduction
    4.2 Text and Image
          4.2.1 Overview
          4.2.2 Market Size and Forecast
                  4.2.2.1 Market Size and Forecast By Region
    4.3 Audio/Voice
          4.3.1 Overview
          4.3.2 Market Size and Forecast
                  4.3.2.1 Market Size and Forecast By Region
    4.4 Video
          4.4.1 Overview
          4.4.2 Market Size and Forecast
                  4.4.2.1 Market Size and Forecast By Region

5 Over The Top: Market Size and Forecast By Access Type (Page No. - 48)
    5.1 Introduction
    5.2 Smart Devices
          5.2.1 Overview
          5.2.2 Overall Market Size
                  5.2.2.1 Smartphones
                            5.2.2.1.1 Overview
                            5.2.2.1.2 Market Size and Forecast By Region
                  5.2.2.2 Tablets and Pdas
                            5.2.2.2.1 Overview
                            5.2.2.2.2 Market Size and Forecast By Region
    5.3 Laptops and Desktops
          5.3.1 Overview
          5.3.2 Market Size and Forecast
                  5.3.2.1 Market Size and Forecast By Region
    5.4 Set Top Boxes (Stbs)
          5.4.1 Overview
          5.4.2 Market Size and Forecast
                  5.4.2.1 Market Size and Forecast By Region
    5.5 Smart TV
          5.5.1 Overview
          5.5.2 Market Size and Forecast
                  5.5.2.1 Market Size and Forecast By Region
    5.6 Gaming Consoles
          5.6.1 Overview
          5.6.2 Market Size and Forecast
                  5.6.2.1 Market Size and Forecast By Region

6 Over The Top: Market Size and Forecast By Vertical (Page No. - 71)
    6.1 Introduction
    6.2 BFSI
          6.2.1 Overview
          6.2.2 Market Size and Forecast
                  6.2.2.1 Market Size and Forecast By Content
    6.3 IT and Telecom
          6.3.1 Overview
          6.3.2 Market Size and Forecast
                  6.3.2.1 Market Size and Forecast By Content
    6.4 Media and Entertainment
          6.4.1 Overview
          6.4.2 Market Size and Forecast
                  6.4.2.1 Market Size and Forecast By Content
    6.5 Education
          6.5.1 Overview
          6.5.2 Market Size and Forecast
                  6.5.2.1 Market Size and Forecast By Content
    6.6 Healthcare
          6.6.1 Overview
          6.6.2 Market Size and Forecast
                  6.6.2.1 Market Size and Forecast By Content
    6.7 Households
          6.7.1 Overview
          6.7.2 Market Size and Forecast
                  6.7.2.1 Market Size and Forecast By Content
    6.8 Others
          6.8.1 Overview
          6.8.2 Market Size and Forecast
                  6.8.2.1 Market Size and Forecast By Content

7 Over The Top: Market Size and Forecast By Region (Page No. - 101)
    7.1 Introduction
          7.1.1 Parfait Chart
    7.2 North America (NA)
          7.2.1 Overview
          7.2.2 Market Size and Forecast
                  7.2.2.1 Market Size and Forecast By Vertical
    7.3 Europe
          7.3.1 Overview
          7.3.2 Market Size and Forecast
                  7.3.2.1 Market Size and Forecast By Vertical
    7.4 Asia-Pacific Including Japan (APAC)
          7.4.1 Overview
          7.4.2 Market Size and Forecast
                  7.4.2.1 Market Size and Forecast By Vertical
    7.5 Middle East and Africa (MEA)
          7.5.1 Overview
          7.5.2 Market Size and Forecast
                  7.5.2.1 Market Size and Forecast By Vertical
    7.6 Latin America (LA)
          7.6.1 Overview
          7.6.2 Market Size and Forecast
                  7.6.2.1 Market Size and Forecast By Vertical

8 Over The Top: Market Landscape (Page No. - 126)
    8.1 Competitive Landscape
          8.1.1 Ecosystem and Roles
          8.1.2 Portfolio Comparison
                  8.1.2.1 Overview
                  8.1.2.2 Product Category Mapping
    8.2 End-User Landscape
          8.2.1 Market Opportunity Analysis
          8.2.2 End-User Analysis
                  8.2.2.1 Global Set-Top Box Market Expecting A Significant Growth
                  8.2.2.2 Targeted Advertising Getting More Pervasive
                  8.2.2.3 Growth of Internet Speed By 12% Worldwide.

9 Company Profiles (Overview, Products & Services, Strategies & Insights, Developments and Mnm View)* (Page No. - 131)
    9.1 Akamai Technologies
    9.2 Apple Inc.
    9.3 Facebook Inc.
    9.4 Google Inc.
    9.5 Limelight
    9.6 Microsoft Corp.
    9.7 Netflix
    9.8 Nimbuzz
    9.9 Tencent Holdings Ltd.
    9.10 Yahoo Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and Mnm View Might Not Be Captured in Case of Unlisted Companies.

10 Appendix (Page No. - 168)
    Mergers and Acquisitions (M&A)
    Venture Capital
 
 
List of Tables (71 Tables)

Table 1 OTT Content Market Size, By Type, 2014-2019 ($Billion)
Table 2 OTT Content Market Growth, By Type, 2014-2019, Y-O-Y (%)
Table 3 OTT Text and Image Market, 2014-2019 ($Billion, Y-O-Y %)
Table 4 OTT Text and Image Market Size, By Region, 2014-2019 ($Billion)
Table 5 OTT Text and Image Market Growth, By Region, 2014-2019, Y-O-Y (%)
Table 6 OTT Audio/Voice Market, 2014-2019 ($Billion, Y-O-Y %)
Table 7 OTT Audio/Voice Market Size, By Region, 2014-2019 ($Billion)
Table 8 OTT Audio/Voice Market Growth, By Region, 2014-2019, Y-O-Y (%)
Table 9 OTT Video Market, 2014-2019 ($Billion, Y-O-Y %)
Table 10 OTT Video Market Size, By Region, 2014-2019 ($Billion)
Table 11 OTT Video Market Growth, By Region, 2014-2019, Y-O-Y (%)
Table 12 OTT Market Size, By Access Type, 2014-2019 ($Billion)
Table 13 Over The Top Market Growth, By Access Type, 2014-2019, Y-0-Y (%)
Table 14 OTT Smart Device Market Size, By Type, 2014-2019 ($Billion)
Table 15 OTT Smart Device Market Growth, By Type, 2014-2019, Y-O-Y (%)
Table 16 OTT Smartphone Market Size, By Region, 2014-2019 ($Billion)
Table 17 OTT Smartphone Market Growth, By Region, 2014-2019, Y-O-Y (%)
Table 18 OTT Tablet and Pda Market Size, By Region, 2014-2019 ($Billion)
Table 19 OTT Tablet and Pda Market Size, By Region, 2014-2019, Y-O-Y (%)
Table 20 OTT Laptop and Desktop Market, 2014-2019 ($Billion, Y-O-Y %)
Table 21 OTT Laptop and Desktop Market Size, By Region, 2014-2019 ($Billion)
Table 22 OTT Laptop and Desktop Market Growth, By Region, 2014-2019, Y-O-Y (%)
Table 23 OTT Set Top Box Market, 2014-2019 ($Billion, Y-O-Y %)
Table 24 OTT Set Top Box Market Size, By Region, 2014-2019 ($Billion)
Table 25 OTT Set Top Box Market Growth, By Region, 2014-2019, Y-O-Y (%)
Table 26 OTT Smart TV Market, 2014-2019 ($Billion, Y-O-Y %)
Table 27 OTT Smart TV Market Size, By Region, 2014-2019 ($Billion)
Table 28 OTT Smart TV Market, By Region, 2014-2019, Y-O-Y (%)
Table 29 OTT Gaming Console Market, 2014-2019 ($Billion, Y-O-Y %)
Table 30 OTT Gaming Console Market, By Region, 2014-2019, ($Billion)
Table 31 OTT Gaming Console Market Size, By Region, 2014-2019, Y-O-Y (%)
Table 32 OTT Market Size, By Vertical, 2014-2019 ($Billion)
Table 33 OTT Market Growth, By Vertical, 2014-2019, Y-O-Y (%)
Table 34 OTT BFSI Market, 2014-2019 ($Billion, Y-O-Y %)
Table 35 OTT BFSI Market Size, By Content, 2014-2019 ($Billion)
Table 36 OTT BFSI Market Growth, By Content, 2014-2019, Y-O-Y (%)
Table 37 OTT IT and Telecom Market, 2014-2019 ($Billion, Y-O-Y %)
Table 38 OTT IT and Telecom Market Size, By Content, 2014-2019 ($Billion)
Table 39 OTT IT and Telecom Market Growth, By Content, 2014-2019, Y-O-Y (%)
Table 40 OTT Media and Entertainment Market, 2014-2019 ($Billion, Y-O-Y %)
Table 41 OTT Media and Entertainment Market Size, By Content, 2014-2019 ($Billion)
Table 42 OTT Media and Entertainment Market Growth, By Content, 2014-2019, Y-O-Y (%)
Table 43 OTT Education Market, 2014-2019 ($Billion, Y-O-Y %)
Table 44 OTT Education Market Size, By Content, 2014-2019 ($Billion, Y-O-Y %)
Table 45 OTT Education Market, By Content, 2014-2019, Y-O-Y (%)
Table 46 OTT Healthcare Market Size, 2014-2019 ($Billion, Y-O-Y %)
Table 47 OTT Healthcare Market Size, By Content, 2014-2019 ($Billion)
Table 48 OTT Healthcare Market Growth, By Content, 2014-2019, Y-O-Y (%)
Table 49 OTT Household Market, 2014-2019 ($Billion, Y-O-Y %)
Table 50 OTT Household Market Size, By Content, 2014-2019 ($Billion)
Table 51 OTT Household Market Growth, By Content, 2014-2019, Y-O-Y (%)
Table 52 OTT Other Vertical Market, 2014-2019 ($Billion, Y-O-Y %)
Table 53 OTT Other Verticals Market Size, By Content, 2014-2019 ($Billion)
Table 54 OTT Other Verticals Market Growth, By Content, 2014-2019, Y-O-Y (%)
Table 55 OTT Market Size, By Region, 2014-2019 ($Billion)
Table 56 OTT Market, By Region, 2014-2019 ($Billion, Y-O-Y %)
Table 57 OTT NA Market, 2014-2019 ($Billion, Y-O-Y %)
Table 58 OTT NA Market Size, By Vertical, 2014-2019 ($Billion)
Table 59 OTT NA Market Growth, By Vertical, 2014-2019, Y-O-Y (%)
Table 60 OTT European Market, 2014-2019 ($Billion, Y-O-Y %)
Table 61 OTT Europe Market Size, By Vertical, 2014-2019 ($Billion)
Table 62 OTT Europe Market Growth, By Vertical, 2014-2019, Y-O-Y (%)
Table 63 OTT APAC Market, 2014-2019 ($Billion, Y-O-Y %)
Table 64 OTT APAC Market Size, By Vertical, 2014-2019 ($Billion)
Table 65 OTT APAC Market Growth, By Vertical, 2014-2019, Y-O-Y (%)
Table 66 OTT MEA Market, 2014-2019 ($Billion, Y-O-Y %)
Table 67 OTT MEA Market, By Vertical, 2014-2019 ($Billion)
Table 68 OTT MEA Market Growth, By Vertical, 2014-2019, Y-O-Y (%)
Table 69 OTT LA Market, 2014-2019 ($Billion, Y-O-Y %)
Table 70 OTT LA Market Size, By Vertical, 2014-2019 ($Billion)
Table 71 OTT LA Market Growth, By Vertical, 2014-2019, Y-O-Y (%)


List of Figures (37 Figures)

Figure 1 OTT: Stakeholders
Figure 2 OTT: Research Methodology
Figure 3 OTT: Data Triangulation and Market Forecasting
Figure 4 OTT Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 5 OTT: Content Flow
Figure 6 OTT: Evolution
Figure 7 OTT: Market Segmentation
Figure 8 OTT: Impact Analysis of DROS
Figure 9 OTT: Value Chain
Figure 10 OTT Content Market, By Type, 2014-2019, Y-O-Y (%)
Figure 11 OTT Text and Image Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 12 OTT Audio/Voice Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 13 OTT Video Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 14 OTT Market Growth, By Access Type, 2014-2019 Y-0-Y (%)
Figure 15 OTT Smart Device Market Growth, 2014-2019, Y-O-Y (%)
Figure 16 OTT Laptop and Desktop Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 17 OTT Set Top Box Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 18 OTT Smart TV Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 19 OTT Gaming Console Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 20 Over The Top Market Growth, By Vertical, 2014-2019, Y-O-Y (%)
Figure 21 OTT BFSI Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 22 OTT IT and Telecom Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 23 OTT Media and Entertainment Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 24 OTT Education Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 25 OTT Healthcare Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 26 OTT Household Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 27 OTT Other Vertical Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 28 OTT Market, By Region, 2014-2019, Y-O-Y (%)
Figure 29 OTT: Parfait Chart
Figure 30 OTT NA Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 31 OTT European Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 32 OTT APAC Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 33 OTT MEA Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 34 OTT LA Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 35 OTT: Ecosystems and Roles
Figure 36 OTT: Product Category Mapping
Figure 37 OTT: Market Opportunity Plot

In the recent times, the production of electronic devices has been significantly increased majorly due to advancement in VLSI (very large scale integration) technologies. This gives added capabilities to these devices including gesture recognition, Internet connectivity, more storage capabilities, and so on. Over The Top (OTT) services primarily use the Internet as a medium for communication. Now, when the devices like smart phones, PDAs, smart TV, set top box, and gaming consoles have the Internet connectivity, OTT services can be used across these devices. In the Over The Top market, certain industry verticals are also expected to provide immense opportunities.

Referring particularly mobile segment, presently the subscriber uses a phone call, SMS, or video call services in order to communicate with each other through a cellular network. But with the implementation of Over The Top (OTT) services, these users can connect among each other with the help of data connection which they have subscribed on their smartphones. The advantage of using OTT services is that it is very much cheaper as compared to legacy carrier services. The disadvantage can be the quality of service that is degraded in the countries where there is low Internet penetration.

The report on Over The Top (OTT) services is to identify major trends and factors driving and inhibiting the growth of this market. This report also provides the forecast for the period 2014–2019 in terms of contents, access type, and verticals and considers its submarkets with respect to region as well.

This report includes the sub segments of the major segment for deeper insights of various market components and driving trends. It also includes the forecast for the period 2014-2019, and its submarkets with respect to regions including North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA); and verticals. This report will help market players in entering into new regional submarkets as well as potential verticals, as it will provide insights on the current trends and competition.

MarketsandMarkets forecasts the global Over The Top market to grow from $25.33 billion in 2014 to $54 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 16.3%. The table given below highlights the overall market opportunity in terms of absolute dollar value and Y-O-Y growth.

Over The Top (OTT) Market Size, 2014–2019 ($Billion)

Over The Top (OTT) Market

Source: MarketsandMarkets Analysis

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