HOME Top Market Reports Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: March 2016
Report Code: TC 2445

 

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The Over The Top (OTT) market is estimated to grow from USD 28.04 Billion in 2015 to USD 62.03 Billion by 2020 with a CAGR of 17.2%. The report on the OTT market considered 2014 as the base year and the forecast period from 2015 to 2020. The report aims at estimating the market size and future growth opportunities of the Over the Top Market across different segments, such as content type, platform, revenue model, deployment models, service type, user-type, vertical, and region. OTT TV is the digital turning point for the TV industry. It affects business models and success factors along all steps of the value chain of the TV industry from content creation to distribution. Over-the-top is used for the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator to control or distribute the content. If the user has an active Internet connection on a device, then the OTT content can be delivered on it. In recent times, OTT services are widely used in smartphones, laptops, and tablets.

Major players in the OTT were identified across various regions along with their offerings and distribution channel; regional presence is understood through in-depth discussions. Furthermore, average revenue generated by these companies, segmented on the basis of region, was employed to arrive at the overall Over the Top Market size. This overall market size is used in the top-down procedure to estimate the sizes of other individual markets (applications and services) via percentage splits from secondary and primary research.  The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews of industry leaders, such as CEOs, VPs, directors, and marketing executives for key insights.

All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market, covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.

The breakdown of profiles of primary is shown in the below figure:

Over The Top (OTT) Market

To know about the assumptions considered for the study, download the pdf brochure

OTT comprises OTT application vendors, such as Microsoft Corporation, Google, Inc. Facebook, Inc. Netflix, Yahoo, Inc. and Apple, Inc., among others.

Stakeholders for OTT market are:

  • Original Equipment Manufacturers
  • OSS/BSS providers
  • Platform Developers
  • System Design and Development Vendors
  • High Level Business Decision Makers
  • Cloud Service Providers
  • Training and Education Service Providers
  • Large Business Enterprises and Network Providers
  • Telecom Operators

Target audiences for OTT market are:-

  • Market Leaders
  • Startup Companies
  • Venture Capitalists
  • Private Equity groups
  • Investment Companies
  • Equity Research firms

Scope of the Report:

The Over the Top Market is a broad study of the global market and forecasts the market sizes and trends in the following subsegments.

OTT market size by Content type:

  • Voice Over IP
  • Text and Images
  • Video

OTT market size by Platform:

  • Smart Device
  • Set Top Box
  • Gaming Consoles
  • Laptops, Desktops, and Tablets

OTT market size by Deployment:

  • Cloud
  • On-Premise

OTT market size by Service type:

  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services

OTT market size by Revenue model:

  • Subscription
  • Procurement
  • Rental
  • Advertisement

OTT market size by Region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

As a part of customization MarketsandMarkets can provide the following details:-

Product Analysis

  • Product Matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America Over the Top Market into U.S., Mexico, and Canada
  • Further breakdown of the Europe OTT market into the U.K., Germany, Spain, and others
  • Further breakdown of the APAC OTT market into India, China, Australia, and others

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Content From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Content From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 36)
    4.1 Attractive Market Opportunities in the Over the Top Market
    4.2 Market: Top Two Platforms
    4.3 Market: Top Three Platforms and Regions
    4.4 Global Market Vertical, By Region (2020)
    4.5 Global Market, By Region (2015)
    4.6 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Content Type
           5.3.2 By Platform
           5.3.3 By Revenue Model
           5.3.4 By Vertical
           5.3.5 By Service
           5.3.6 By User Type
           5.3.7 By Deployment Type
           5.3.8 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Adoption of Device-Based Computing
                    5.4.1.2 Economical Charges for the Usage of OTT Platforms and Services
                    5.4.1.3 Increase in Wide Availability of Broadband Infrastructure
                    5.4.1.4 Personalization of Technology
                    5.4.1.5 Increase in Requirement for Compliance and Verification
           5.4.2 Restraints
                    5.4.2.1 Difficulty in Adoption of Server-Based Computing
                    5.4.2.2 Lack of Awareness About the Benefits of OTT
           5.4.3 Opportunities
                    5.4.3.1 New Developments in Technology
                    5.4.3.2 Opportunity to Partner With Operators
           5.4.4 Challenge
                    5.4.4.1 Massive Competition Among Market Players
                    5.4.4.2 Sever Impact on the Economy

6 Industry Trends (Page No. - 51)
    6.1 Introduction
    6.2 Porter’s Five Forces Analysis
           6.2.1 Threat of New Entrants
           6.2.2 Threat of Substitutes
           6.2.3 Bargaining Power of Suppliers
           6.2.4 Bargaining Power of Buyers
           6.2.5 Intensity of Competitive Rivalry
    6.3 Industry Standards and Regulations
           6.3.1 Introduction
           6.3.2 Gramm-Leach-Bliley Act (GLAB)
           6.3.3 Health Insurance Portability and Accountability Act (HIPAA)
           6.3.4 Payment Card Industry Content Security Standard (PCI DSS)
    6.4 Innovation Spotlight

7 Over the Top Market Analysis, By Content Type (Page No. - 58)
    7.1 Introduction
    7.2 Voice Over Ip
    7.3 Text and Image
    7.4 Video

8 Over the Top Market Analysis, By Platform (Page No. - 64)
    8.1 Introduction
    8.2 Smart Devices
    8.3 Laptops,Desktops and Tablets
    8.4 Set Top Box
    8.5 Gaming Consoles

9 Over the Top Market Analysis, By Deployment Model (Page No. - 72)
    9.1 Introduction
    9.2 Cloud
    9.3 On-Premises

10 Over the Top Market Analysis, By Service Type (Page No. - 77)
     10.1 Introduction
     10.2 Consulting
     10.3 Installation and Maintenance
     10.4 Training and Support
     10.5 Managed Services

11 Over the Top Market Analysis, By User Type (Page No. - 83)
     11.1 Introduction
     11.2 Small Office Home Office
     11.3 Small and Medium Enterprises (SME)
     11.4 Large Enterprises

12 Over the Top Market Analysis, By Revenue Model (Page No. - 88)
     12.1 Introduction
     12.2 Subscription
     12.3 Rental
     12.4 Procurement
     12.5 Advertisement

13 Over the Top Market Analysis, By Vertical (Page No. - 94)
     13.1 Introduction
     13.2 Banking, Financial Services, and Insurance (BFSI)
     13.3 Media and Entertainment
              13.3.1 Filmed Entertainment
              13.3.2 Global Digital Marketing
     13.4 Healthcare
     13.5 IT and Telecommunication
     13.6 Retail
     13.7 Education
     13.8 Government
     13.9 Others

14 Geographic Analysis (Page No. - 104)
     14.1 Introduction
     14.2 North America
     14.3 Europe
     14.4 Asia-Pacific (Apac)
     14.5 Middle East and Africa
     14.6 Latin America

15 Competitive Landscape (Page No. - 130)
     15.1 Overview
     15.2 Competitive Situations and Trends
              15.2.1 Mergers and Acquisitions
              15.2.2 Agreements, Partnerships, Collaborations, and Business Expansions
              15.2.3 New Product Launches

16 Company Profiles (Page No. - 136)
     16.1 Introduction
     16.2 Akamai Technologies
              16.2.1 Business Overview
              16.2.2 Products and Services Offered
              16.2.3 Recent Developments
              16.2.4 MnN View
                         16.2.4.1 Key Strategies
                         16.2.4.2 SWOT Analysis
     16.3 Apple, Inc.
              16.3.1 Business Overview
              16.3.2 Products and Services Offered
              16.3.3 Recent Developments
              16.3.4 MnN View
                         16.3.4.1 Key Strategies
                         16.3.4.2 SWOT Analysis
     16.4 Facebook, Inc.
              16.4.1 Business Overview
              16.4.2 Products and Services Offered
              16.4.3 Recent Developments
              16.4.4 MnN View
                         16.4.4.1 Key Strategies
                         16.4.4.2 SWOT Analysis
     16.5 Google, Inc.
              16.5.1 Business Overview
              16.5.2 Products and Services Offered
              16.5.3 Recent Devlopments
              16.5.4 MnN View
                         16.5.4.1 Key Strategies
                         16.5.4.2 SWOT Analysis
     16.6 Limelight Networks, Inc.
              16.6.1 Business Overview
              16.6.2 Products and Services Offered
              16.6.3 Recent Developments
              16.6.4 MnN View
                         16.6.4.1 Key Strategies
                         16.6.4.2 SWOT Analysis
     16.7 Microsoft Corporation
              16.7.1 Business Overview
              16.7.2 Products and Services Offered
              16.7.3 Recent Developments
              16.7.4 MnN View
                         16.7.4.1 Key Strategies
     16.8 Netflix
              16.8.1 Business Overview
              16.8.2 Products and Services Offered
              16.8.3 Recent Developments
              16.8.4 MnN View
                         16.8.4.1 Key Strategies
     16.9 Tencent Holdings Ltd.
              16.9.1 Business Overview
              16.9.2 Products and Services Offered
              16.9.3 Recent Developments
              16.9.4 MnN View
                         16.9.4.1 Key Strategies
     16.10 Yahoo Inc.
              16.10.1 Business Overview
              16.10.2 Products and Services Offered
              16.10.3 Recent Revelopments
              16.10.4 MnN View
                         16.10.4.1 Key Strategies
     16.11 Nimbuzz
              16.11.1 Introduction
              16.11.2 Products and Services Offered
              16.11.3 Recent Developments
              16.11.4 MnN View
                         16.11.4.1 Key Strategies

17 Appendix (Page No. - 167)
     17.1 Insights From Industry Experts
     17.2 Other Developments
              17.2.1 Mergers and Acquisitions 2012-2015
              17.2.2 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions, 2012–2015
     17.3 Discussion Guide
     17.4 Available Customizations
     17.5 Related Reports


List of Tables (83 Figures)

Table 1 Global Over the Top Market Size and Growth,2013–2020 (USD Billion, Y O Y%)
Table 2 Global Market Size, By Component,2013–2020 (USD Billion)
Table 3 Global Market Size, By Content Type ,2013–2020 (USD Billion)
Table 4 Voice Over IP: Market Size, By Region,2013–2020 (USD Million)
Table 5 Text and Image: Market Size, By Region,2013–2020 (USD Million)
Table 6 Video : Market Size, By Region, 2013–2020 (USD Million)
Table 7 Global OTT Market Size, By Platform, 2013–2020 (USD Billion)
Table 8 Platform: Market Size, By Region, 2013–2020 (USD Billion)
Table 9 Smart Devices: Market Size, By Region,2013–2020 (USD Million)
Table 10 Laptops, Desktops, and Tablets: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Set Top Box: Market Size, By Region,2013–2020 (USD Million)
Table 12 Gaming Consoles: Market Size, By Region,2013–2020 (USD Million)
Table 13 Global Market Size, By Deployment Model,2013–2020 (USD Billion)
Table 14 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table 15 On-Premises: Market Size, By Region,2013–2020 (USD Million)
Table 16 Global Market Size, By Service Type,2013–2020 (USD Billion)
Table 17 Service Type: Market Size, By Region,2013–2020 (USD Billion)
Table 18 Consulting: Market Size, By Region,2013–2020 (USD Million)
Table 19 Installation and Maintenance: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Training and Support: Market Size, By Region,2013–2020 (USD Million)
Table 21 Managed Services: Market Size, By Region,2013–2020 (USD Million)
Table 22 Global Market Size, By User Type, 2013–2020 (USD Billion)
Table 23 Small Office Home Office: Market Size, By Region,2013–2020 (USD Million)
Table 24 Small and Medium Enterprises: Over the Top Market Size, By Region, 2013–2020 (USD Million)
Table 25 Large Enterprises: Market Size, By Region,2013–2020 (USD Million)
Table 26 Global Market Size, By Revenue Model,2013–2020 (USD Billion)
Table 27 Subscription: Market Size, By Region,2013–2020 (USD Million)
Table 28 Rental: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Procurement: Market Size, By Region,2013–2020 (USD Million)
Table 30 Advertisement: Market Size, By Region,2013–2020 (USD Million)
Table 31 Global Market Size, By Vertical, 2013–2020 (USD Billion)
Table 32 BFSI: OTT Market Size, By Region, 2013–2020 (USD Million)
Table 33 Media and Entertainment: Market Size, By Region,2013–2020 (USD Million)
Table 34 Healthcare: Market Size, By Region,2013–2020 (USD Million)
Table 35 IT and Telecommunication: Market Size, By Region,2013–2020 (USD Million)
Table 36 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Education: Market Size, By Region,2013–2020 (USD Million)
Table 38 Government: Market Size, By Region,2013–2020 (USD Million)
Table 39 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Global Market Size, By Region, 2013–2020 (USD Billion)
Table 41 North America: Market Size, By Component,2013–2020 (USD Million)
Table 42 North America: Market Size, By Content Type,2013–2020 (USD Million)
Table 43 North America: Market Size, By Platform,2013–2020 (USD Million)
Table 44 North America: Over the Top Market Size, By Deployment Model,2013–2020 (USD Million)
Table 45 North America: Market Size, By Service Type,2013–2020 (USD Million)
Table 46 North America: Market Size, By User Type,2013–2020 (USD Million)
Table 47 North America: Market Size, By Revenue Model2013–2020 (USD Million)
Table 48 North America: Market Size, By Vertical,2013–2020 (USD Million)
Table 49 Europe: Market Size, By Component,2013–2020 (USD Million)
Table 50 Europe: Market Size, By Content Type,2013–2020 (USD Million)
Table 51 Europe: Market Size, By Platform 2013–2020 (USD Million)
Table 52 Europe: Market Size, By Revenue Model2013–2020 (USD Million)
Table 53 Europe: Market Size, By Deployment Model,2013–2020 (USD Million)
Table 54 Europe: Market Size, By Service Type,2013–2020 (USD Million)
Table 55 Europe: Market Size, By User Type, 2013–2020 (USD Million)
Table 56 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 57 Asia-Pacific: Market Size, By Component,2013–2020 (USD Million)
Table 58 Asia-Pacific: Market Size, By Content Type,2013–2020 (USD Million)
Table 59 Asia-Pacific: Market Size, By Platform,2013–2020 (USD Million)
Table 60 Asia-Pacific: Over the Top Market Size, By Revenue Model,2013–2020 (USD Million)
Table 61 Asia-Pacific: Market Size, By Deployment Model,2013–2020 (USD Million)
Table 62 Asia-Pacific: Market Size, By User Type,2013–2020 (USD Million)
Table 63 Asia-Pacific: Market Size, By Service Type,2013–2020 (USD Million)
Table 64 Asia-Pacific: Market Size, By Vertical,2013–2020 (USD Million)
Table 65 Middle East and Africa: Market Size, By Component,2013–2020 (USD Million)
Table 66 Middle East and Africa: Market Size, By Content Type, 2013–2020 (USD Million)
Table 67 Middle East and Africa: Market Size, By Platform,2013–2020 (USD Million)
Table 68 Middle East and Africa: Market Size, By Revenue Model, 2013–2020 (USD Million)
Table 69 Middle East and Africa: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 70 Middle East and Africa: OTT Market Size, By User Type,2013–2020 (USD Million)
Table 71 Middle East and Africa: Market Size, By Service Type, 2013–2020 (USD Million)
Table 72 Middle East and Africa: Market Size, By Vertical,2013–2020 (USD Million)
Table 73 Latin America: Market Size, By Component,2013–2020 (USD Million)
Table 74 Latin America: Market Size, By Content Type,2013–2020 (USD Million)
Table 75 Latin America: Market Size, By Platform,2013–2020 (USD Million)
Table 76 Latin America: Market Size, By Revenue Model,2013–2020 (USD Million)
Table 77 Latin America: Market Size, By Deployment Model,2013–2020 (USD Million)
Table 78 Latin America: Market Size, By User Type,2013–2020 (USD Million)
Table 79 Latin America: Market Size, By Service Type,2013–2020 (USD Million)
Table 80 Latin America: Over the Top Market Size, By Vertical,2013–2020 (USD Million)
Table 81 Mergers and Acquisitions, 2012–2015
Table 82 Agreements, Partnerships, Collaborations, and Business Expansions 2012–2015
Table 83 New Product Launches, 2012–2015
 
 
List of Figures (67 Figures)
 
Figure 1 Global Over the Top Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 Global OTT Market, By Platform (2015-2020)
Figure 6 Global Market, By Service (2015-2020)
Figure 7 Global Market, By Vertical (2015-2020)
Figure 8 Global Market Share: North America is Expected to Hold the Largest Market Share in 2015
Figure 9 Emerging Economies Would Offer Attractive Market Opportunities in the Market During the Forecast Period (2015-2020)
Figure 10 Laptops, Desktops, & Tablets and Smart Devices are Expected to Be the Major Share Holders in the Over the Top Platform Market During the Forecast Period (2015-2020)
Figure 11 North America Holds the Largest Market Share in the Over the Top Market in 2015
Figure 12 North America is Expected to Have the Largest Market Share Across Most Verticals in 2020
Figure 13 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period (2015-2020)
Figure 14 Europe and Asia-Pacific are Expected to Show Exponential Growth During the Forecast Period (2015-2020)
Figure 15 Evolution of the OTT Market
Figure 16 Market Segmentation: By Content Type
Figure 17 Market Segmentation: By Platform
Figure 18 Market Segmentation: By Revenue Model
Figure 19 Market Segmentation: By Vertical
Figure 20 Market Segmentation: By Service
Figure 21 Market Segmentation: By User Type
Figure 22 Market Segmentation: By Region
Figure 23 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 24 Porter’s Five Forces Analysis (2015): Availability of Substitute Vendors has Increased the Value of Over the Top Platforms
Figure 25 Video Content Type is Expected to Hold the Largest Market Share During the Forecast Period (2015-2020)
Figure 26 North America is Expected to Dominate the Content Segment During the Forecast Period (2015-2020)
Figure 27 Asia-Pacific is Expected to Grow at the Highest CAGR for Voice Over IP During the Forecast Period (2015-2020)
Figure 28 Asia-Pacific is Expected to Be the Fastest-Growing Region for Text and Image Segment During the Forecast Period (2015-2020)
Figure 29 Smart Devices is Expected to Hold the Largest Market Share During the Forecast Period (2015-2020)
Figure 30 North America is Expected to Dominate the Platform Segment During the Forecast Period (2015-2020)
Figure 31 North America is Expected to Hold the Largest Market Share of Smart Devices During the Forecast Period (2015-2020)
Figure 32 Asia-Pacific is Expected to Be the Fastest-Growing Region for Laptops, Desktops, and Tablets During the Forecast Period (2015-2020)
Figure 33 Cloud Deployment is Expected to Grow at the Highest CAGR During the Forecast Period(2015-2020)
Figure 34 Asia-Pacific is Expected to Be the Fastest-Growing Region for Cloud Segment During the Forecast Period (2015-2020)
Figure 35 North America is Expected to Hold the Largest Market Share of On-Premises Segment During the Forecast Period (2015-2020)
Figure 36 Managed Services is Expected to Grow at the Highest CAGR During the Forecast Period (2015-2020)
Figure 37 Asia-Pacific is the Fastest-Growing Region for Managed Services in the Over the Top Market During the Forecast Period (2015-2020)
Figure 38 Small Office Home Office is the Fastest-Growing Segment in User Type in the Market During the Forecast Period (2015-2020)
Figure 39 Large Enterprises is Expected to Dominate the OTT Market During the Forecast Period (2015-2020)
Figure 40 Rental is the Fastest-Growing Revenue Model in the During the Forecast Period (2015-2020)
Figure 41 Subscription Revenue Model is Expected to Dominate the Market During the Forecast Period (2015-2020)
Figure 42 Media & Entertainment, BFSI, and IT & Telecommunication Will Continue to Dominate the Market in 2020)
Figure 43 Geographic Snapshot: Asia-Pacific is Expected to Emerge as A New Hotspot for the Market in 2020
Figure 44 Emerging Nations in Asia-Pacific are Expected to Boost the Growth of the Market During the Forecast Period
Figure 45 Asia-Pacific is Expected to Be the Fastest-Growing Region in the Over the Top Market During the Forecast Period
Figure 46 North America Market Snapshot
Figure 47 Smart Devices Segment By Platform is Expected to Have the Largest Market Size in Europe During the Forecast Period
Figure 48 Asia-Pacific Market Snapshot
Figure 49 Companies Adopted Mergers and Acquisitions as the Key Growth Strategy During 2012–2015
Figure 50 Product Mix of Top Five Companies From 2012 to 2015
Figure 51 Market Evaluation Framework: Significant Number of Mergers and Acquisitions Have Fueled the Growth From 2012 to 2015
Figure 52 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy During the Forecast Period
Figure 53 Geographic Revenue Mix of Top Four Market Players in 2015
Figure 54 Akamai Technologies: Company Snapshot
Figure 55 Akamai Technologies: SWOT Analysis
Figure 56 Apple, Inc.: Company Snapshot
Figure 57 Apple, Inc.: SWOT Analysis
Figure 58 Facebook, Inc.: Company Snapshot
Figure 59 Facebook, Inc..: SWOT Analysis
Figure 60 Google, Inc.: Company Snapshot
Figure 61 Google, Inc.: SWOT Analysis
Figure 62 Limelight Networks, Inc. : Company Snapshot
Figure 63 Limelight Networks: SWOT Analysis
Figure 64 Microsoft Corporation: Company Snapshot
Figure 65 Netflix. : Company Snapshot
Figure 66 Tencent Holdings Ltd. : Company Snapshot
Figure 67 Yahoo, Inc. : Company Snapshot

MarketsandMarkets forecast the Over the Top (OTT) market size to grow from USD 28.04 Billion in 2015 to USD 62.03 Billion by 2020, at a CAGR of 17.2%. The adoption of device based computing and increase in wide availability of broadband infrastructure worldwide are the main drivers of the Over the Top Market.

Presently, on-premise based deployment of OTT has the larger share than the cloud-based deployment of OTT, but the latter deployment model is expected to surpass during the forecast period due to high adoption rate of cloud technologies. The Small Office Home Office (SOHO), large enterprises, and Small and Medium Enterprises (SMEs) are showing high interest in the cloud-based OTT platforms due to its multiple advantages such as low operational expense, easy deployment, scalability, and easy collaboration. Moreover, due to the rise in mobile workforce and number of smartphone users, major players aim at providing handy and easily accessible platforms. The ongoing globalization of companies and the continuous rise in content among users have led them to enable the consolidation of content category wise through a single point provided through OTT platform. Likewise, with the increasing complexity pertaining to maintaining and managing this content, organizations are widely considering cloud-based deployments for implementing the central repository.

The managed services segment is expected to have the largest market share and highest CAGR during the forecast period. The OTT platforms are being increasingly adopted by companies and organizations in various industry verticals such as Banking, Financial Services and Insurance (BFSI); Media and Entertainment; healthcare; IT and telecommunication; retail; education; and government among others. Media and entertainment is expected to dominate the Over the Top Market, contributing to the largest market share, during the forecast period.

Over The Top (OTT) Market

North America is expected to have the largest market share and would dominate the OTT market from 2015 to 2020. Asia-pacific (APAC) offers potential growth opportunities, as companies in the APAC region are turning toward OTT platform providers to offer a high degree of services in terms of quality, performance, and capacity.

However, diversified government regulations and policies present across domestic and international borders are restraining the growth of the Over the Top Market. The key players in the OTT market are Microsoft Corporation, Apple, Inc. Google, Inc., Yahoo, Inc., Facebook, Inc., Netflix, and Limelight Networks among others. These major players also launched new products and offerings to strengthen their product portfolio and to expand their offerings to new clients. These players adopted various strategies, such as mergers and acquisitions, partnerships, collaborations, and business expansion to cater to the needs of the OTT market.

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