HOME Top Market Reports Video-as-a-Service Market by Platform (Application management, Devices Management, Network Management), by Services (Broadcasting Video Communication, Video Conferencing, Video Content Management, Real-Time Video Monitoring) - Global Forecast to 2021

Video-as-a-Service Market by Platform (Application management, Devices Management, Network Management), by Services (Broadcasting Video Communication, Video Conferencing, Video Content Management, Real-Time Video Monitoring) - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: June 2016
Report Code: TC 4385

 

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MarketsandMarkets predicts the global Video-as-a-Service (VaaS) market to grow from USD 390.3 Million in 2016 to USD 1,587.4 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 32.4%. 2015 has been considered as the base year while the forecast period is from 2016-2021. The report segments the market by platform, service, device, deployment model, organization size, vertical, and region. The rising budgetary expenditure on events and increasing adoption of cloud platform are expected to drive the growth of the market.

Objectives of the Study:

The objective of the report is to define, describe, and forecast the Video as a Service market on the basis of platforms, services, organization size, deployment models, industry verticals, and regions and also provide detailed information regarding the major factors influencing the growth of the VaaS market (drivers, restraints, opportunities, and challenges).

Top-down and bottom-up approaches were used to estimate and validate the size of the global predictive analytics market and to estimate the size of various other dependent submarkets in the overall Video as a Service market. The key players in the market were identified through secondary research and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the markets are covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. The breakdown of profiles of primary is depicted in the below figure:

Video-as-a-Service Market

The VaaS ecosystem comprises cloud services vendors such as Cisco Systems (U.S.), Interoute Communication Limited (U.K.), Polycom, Inc. (U.S.), Adobe System (U.S.), Huawei Technologies (China), Avaya, Inc. (U.S.), Vidyo (U.S.), BlueJeans Network (U.S.), Applied Global Technologies (U.S.) and AVI-SPL (U.S.) and enterprises. Other stakeholders of the Video as a Service market include cloud service providers, mobile application providers, consulting service providers, government organizations, resellers, research organizations, enterprise users, and technology providers.

Scope of the Report:

The research report categorizes the Video as a Service market to forecast the revenues and analyze the trends in each of the following sub-segments:

On the basis of Platforms:

  • Application Management Platform
  • Devices Management Platform
  • Network Management Platform

On the basis of Services:

  • Managed Services
  • Broadcasting Video Communication
  • Video Conferencing
  • Video Content Management
  • Real-Time Video Monitoring
  • Professional Services
  • Consulting
  • System Integration
  • Support and Maintenance

On the basis of Devices:

  • Mobility Devices
  • Enterprise Computing

On the basis of Deployment Models:

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

On the basis of Organization Size:

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

On the basis of Verticals:

  • BFSI
  • Telecommunications and IT
  • Energy and Utilities
  • Manufacturing
  • Government and Public Sector
  • Education
  • Healthcare
  • Media and Entertainment
  • Others

On the basis of Regions:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East & Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American market into the U.S. and Canada
  • Further breakdown of the APAC market into South Korea, India, China, and others

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Also early buyers will receive a 10% customization on the Video as a Service market report or other related report. Under customization, further segmentation of regions into different countries can be provided.

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Makret Opportunities in the Video as a Service Market
    4.2 Market Share Across Various Regions
    4.3 Video-as-a-Service Market, By Vertical and Region
    4.4 Life Cycle Analysis, By Region, 2016

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Platform
           5.2.2 By Service
           5.2.3 By Deployment Model
           5.2.4 By Device
           5.2.5 By Organization Size
           5.2.6 By Vertical
           5.2.7 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Lower Total Cost of Ownership
                    5.3.1.2 Increased Focus on Market and Competitive Intelligence
                    5.3.1.3 Increased Spending on Cloud-Based Video Services
           5.3.2 Restraints
                    5.3.2.1 High Cost of Video Content Creation and Validity
                    5.3.2.2 Concerns Over Security and Privacy of Video Content
           5.3.3 Opportunities
                    5.3.3.1 Increasing Adoption of Bring Your Own Device Trend
                    5.3.3.2 High Adoption Rate in Small and Medium Enterprises
           5.3.4 Challenges
                    5.3.4.1 Legacy Architecture
                    5.3.4.2 Transformation and Integration

6 Video as a Service Market: Industry Trends (Page No. - 43)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat From Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyres
           6.3.5 Intensity of Competitive Rivalry
    6.4 Strategic Benchmarking
           6.4.1 Strategic Benchmarking: Product Development and Enhancement By Key Players From 2013 to 2015
           6.4.2 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements By Emerging/Innovative Vendors From 2013 to 2015

7 Video as a Service Market: Analysis, By Platform (Page No. - 49)
    7.1 Introduction
    7.2 Application Management Platform
    7.3 Device Management Platform
    7.4 Network Management Platform

8 Video as a Service Market: Analysis, By Service (Page No. - 54)
    8.1 Introduction
    8.2 Managed Services
           8.2.1 Broadcasting Video Communication
           8.2.2 Video Conferencing
           8.2.3 Video Content Management
           8.2.4 Real-Time Video Monitoring
    8.3 Professional Services
           8.3.1 Consulting
           8.3.2 System Integration
           8.3.3 Support and Maintenance

9 Video as a Service Market Analysis, By Device (Page No. - 64)
    9.1 Introduction
    9.2 Mobility Devices
    9.3 Enterprise Computing

10 Video as a Service Market Analysis, By Organization Size (Page No. - 68)
     10.1 Introduction
     10.2 Small Medium Enterprises
     10.3 Large Enterprises

11 Video as a Service Market Analysis, By Deployment Model (Page No. - 72)
     11.1 Introduction
     11.2 Public Cloud
     11.3 Private Cloud
     11.4 Hybrid Cloud

12 Video as a Service Market Analysis, By Industry Vertical (Page No. - 77)
     12.1 Introduction
     12.2 BFSI
             12.2.1 Client Engagement and Collaboration
     12.3 Healthcare
             12.3.1 Real-Time Patient Monitoring
     12.4 Government and Defense
             12.4.1 Security and Compliance
             12.4.2 Real-Time Governance
     12.5 Manufacturing
             12.5.1 Supply Chain Management
             12.5.2 Inventory Management
             12.5.3 Operations Management
     12.6 Energy and Utilities
             12.6.1 Real-Time Monitoring
             12.6.2 Emergency Response Management
     12.7 Telecommunication & It
             12.7.1 Operational Intelligence
             12.7.2 Network Monitoring
     12.8 Media and Entertainment
     12.9 Education
             12.9.1 Real-Time Eductaion
     12.10 Others

13 Geographic Analysis (Page No. - 88)
     13.1 Introduction
     13.2 North America
     13.3 Europe
     13.4 Asia-Pacific
     13.5 Middle East and Africa
     13.6 Latin America

14 Competitive Landscape (Page No. - 113)
     14.1 Overview
     14.2 Product Portfolio
     14.3 Competitive Situation and Trends
     14.4 New Product Launches
     14.5 Mergers and Acquisitions
     14.6 Partnerships and Collaborations

15 Company Profiles (Page No. - 119)
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
     15.1 Introduction
     15.2 Cisco Systems, Inc.
     15.3 Interoute Communication Limited
     15.4 Polycom, Inc.
     15.5 Adobe Systems
     15.6 Huawei Technologies Co., Ltd
     15.7 Avaya, Inc.
     15.8 Vidyo
     15.9 Bluejeans Network
     15.10 Applied Global Technologies, LLC
     15.11 AVI-SPL, Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 142)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Introducing RT: Real-Time Market Intelligence
     16.5 Related Reports


List of Tables (88 Tables)

Table 1 Video as a Service Market Size and Growth, 2014-2021, (USD Million, Y-O-Y %)
Table 2 Market Size, By Platform, 2014–2021 (USD Million)
Table 3 Application Management Platform: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Device Management Platform: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Network Management Platform: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Video as a Service Market Size, By Service, 2014–2021 (USD Million)
Table 7 Managed Services: Market Size, By Type, 2014–2021 (USD Million)
Table 8 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Broadcasting Video Communication: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Video Conferencing: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Video Content Management: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Real-Time Video Monitoring: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Professional Services: Market Size, By Type, 2014–2021 (USD Million)
Table 14 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Consulting: Market Size, By Region, 2014–2021 (USD Million)
Table 16 System Integration : Market Size, By Region, 2014–2021 (USD Million)
Table 17 Support and Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Video as a Service Market Size, By Device, 2014–2021 (USD Million)
Table 19 Device: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Mobility Devices: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Enterprise Computing: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Video as a Service Market Size, By Organization Size, 2014–2021 (USD Million)
Table 23 Small and Medium Enterprises: Video as a Service Market Size, By Region, 2014–2021 (USD Million)
Table 24 Larege Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Video as a Service Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 26 Deployment Model: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Public Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Private Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Hybrid Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 30 Video as a Service Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 31 BFSI: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Healthcare: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Telecommunication and It: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 38 Education: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 40 Video as a Service Market Size, By Region, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Type, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Platform, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Managed Service, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Device, 2014–2021 (USD Million)
Table 47 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 48 North America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 49 North America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 50 Europe: Video as a Service Market Size, By Type, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Platform, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Managed Service, 2014–2021 (USD Million)
Table 54 Europe: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 55 Europe: Market Size, By Device, 2014–2021 (USD Million)
Table 56 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 57 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 58 Europe: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Type, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Platform, 2014–2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Managed Service, 2014–2021 (USD Million)
Table 63 Asia-Pacific: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 64 Asia-Pacific: Market Size, By Device, 2014–2021 (USD Million)
Table 65 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 66 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 67 Asia-Pacific: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 68 Middle East and Africa: Video as a Service Market Size, By Type, 2014–2021 (USD Million)
Table 69 Middle East and Africa: Market Size, By Platform, 2014–2021 (USD Million)
Table 70 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 71 Middle East and Africa: Market Size, By Managed Service, 2014–2021 (USD Million)
Table 72 Middle East and Africa: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 73 Middle East and Africa: Market Size, By Device, 2014–2021 (USD Million)
Table 74 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 75 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 76 Middle East and Africa: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 77 Latin America: Video as a Service Market Size, By Type, 2014–2021 (USD Million)
Table 78 Latin America: Market Size, By Platform, 2014–2021 (USD Million)
Table 79 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 80 Latin America: Market Size, By Managed Service, 2014–2021 (USD Million)
Table 81 Latin America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 82 Latin America: Market Size, By Device, 2014–2021 (USD Million)
Table 83 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 84 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 85 Latin America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 86 New Product Launches, 2014-2016
Table 87 Mergers and Acquisitions, 2013-2015
Table 88 Partnerships and Collaborations, 2014-2016


List of Figures (51 Figures)

Figure 1 Video as a Service Market : Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Video as a Service Market is Poised to Grow From 2016-2021
Figure 7 Consulting Services is Expected to Dominate the Professional Services Segment During the Forecast Period
Figure 8 Broadcasting Video Communication Services is Expected to Have the Highest Market Share During the Forecast Period
Figure 9 Mobility Devices is Expected to Dominate the Device Segment Using the Forecast Period, 2016-2021
Figure 10 Growing Cloud Adoption in Small and Medium Enterprises Will Result in Higher Growth Rate of Video-as-a-Service Market During the Forecast Period, 2016-2021
Figure 11 Lucrative Market Prospects in the Video as a Service Market
Figure 12 North America Accounts for the Largest Market Share in the Video-as-a-Service Market in 2016
Figure 13 BFSI Vertical is Expected to Dominate the Video-as-a-Service Market
Figure 14 Asia-Pacific to Witness Exponential Growth During 2016-2021
Figure 15 Video as a Service Market: By Type
Figure 16 Market: By Service
Figure 17 Market: By Deployment Model
Figure 18 Market: By Device
Figure 19 Market: By Organization Size
Figure 20 Market: By Vertical
Figure 21 Market: By Region
Figure 22 Market: Drivers, Restraints, Challenges, and Opportunities
Figure 23 Value Chain Analysis
Figure 24 Porter’s Five Forces Analysis
Figure 25 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements
Figure 26 Device Management Platform is Expected to Grow at the Highest Rate in Video as a Service Market During the Forecast Period
Figure 27 Professional Services is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Broadcasting Video Communication is Expected to Have the Largest Market Size During the Forecast Period
Figure 29 Consulting Services is Expected to Have the Largest Market Size During the Forecast Period
Figure 30 Mobility Devices are Expected to Have the Largest Market Size During the Forecast Period
Figure 31 Large Enterprises Would Have the Largest Market Size in the Video-as-a-Service Market
Figure 32 Hybrid Cloud is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 BFSI Industry Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 34 Asia-Pacific is Expected to Grow at the Highest CAGR in the Global Market During the Forecast Period
Figure 35 North America Market Snapshot: Presence of Key Vendors in the Region is A Major Factor Contributing Towards the Growth of the Video as a Service Market
Figure 36 Asia-Pacific Market Snapshot: Rising Demand for Lowering Operational Cost Among Verticals is A Major Factor Contributing Towards the Growth of the Video as a Service Market
Figure 37 Companies Adopted New Product Launches as the Key Growth Strategy to Enhance Their Reach in the Overall Market From 2014 to 2016
Figure 38 Product Portfolio Comparison of the Top Five Companies
Figure 39 Market Evaluation Framework
Figure 40 Battle for Market Share: Partnerships, Collaborations, and Alliances Was the Key Strategy Adopted By the Top Players in the Market From 2014 to 2016
Figure 41 Geographic Revenue Mix of Top Market Players
Figure 42 Cisco Systems, Inc.: Company Snapshot
Figure 43 Cisco Systems: SWOT Analysis
Figure 44 Interoute Communication Limited: SWOT Analysis
Figure 45 Polycom, Inc.: Company Snapshot
Figure 46 Polycom, Inc.: SWOT Analysis
Figure 47 Adobe Systems: Company Snapshot
Figure 48 Adobe Systems: SWOT Analysis
Figure 49 Huwaei Technology: Company Snapshot
Figure 50 Huawei Technologies: SWOT Analysis
Figure 51 Avaya, Inc.: Company Snapshot

MarketsandMarkets forecasts the Video-as-a-Service (VaaS) market size to grow from USD 390.3 Million in 2016 to USD 1,587.4 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 32.4% from 2016 to 2021. The increasing number of connected devices, proliferation of smartphones, rising BYOD trends, increase in the adoption of cloud services by Small and Medium Enterprises (SMEs), lower total cost of ownership, and increasing importance of face-to-face communication with employees and clients have contributed significantly to the rise of the Video as a Service market market.

The VaaS market is segmented by platform, service, organization size, deployment model, device, industry vertical, and region. The total market size has been arrived at by combining the market size of software and services. In the services segment, professional services is expected to grow at the highest CAGR during the forecast period; the demand for consulting services in the market is driven by the growing need of organizations to comply with the different labor laws and regulations across the globe.

VaaS has been implemented by major industry verticals, such as BFSI, healthcare, energy and utilities, manufacturing, telecommunication and IT, Education, media and entertainment, government and defense, and others for different business needs. BFSI holds the largest share of the Video as a Service market in 2016. The growth is fueled by the growing need of people to simplify their workload and their increasing dependence on client engagement and collaboration. Energy and utilities is expected to grow at the highest CAGR during the forecast period due to the increasing need to improve quality and real-time monitoring of the assets. VaaS market is also segmented by services into managed services and professional services where managed services segment is expected to have the largest market size from 2016 to 2021. The platform segment has been segregated into application management, device management, and network management. By deployment model, public cloud, private cloud, and hybrid cloud have been taken into consideration. The private cloud deployment model is expected to dominate the market as companies are trying to mitigate the risk of data privacy and data security.

The Video as a Service market has been segmented into five broad regions, namely, North America, Asia-Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. The analysis shows that the spending on cloud services is increasing globally due to the recovery of the global economy. North America is estimated to dominate the VaaS market in 2016 due to technological advancements and early adoption of VaaS in the region. The market in APAC is expected to grow at the highest CAGR during 2016-2021. The primary driving forces for this growth are increasing technological adoption and huge opportunities across industry verticals in countries, especially India, China and Japan.

Video-as-a-Service Market

The Video as a Service market faces challenges such as data security and privacy and high cost of video content and validity. Factors such as lack of transformation, and Legacy architecture are expected to limit the market growth.

Major vendors that offer VaaS globally are Cisco Systems (U.S.), Polycom, Inc., (U.S.), Interoute Communication Limited (U.K.), Vidyo (U.S.), and Huawei Technologies (China). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their offerings in the Video as a Service market.

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