HOME Top Market Reports Over the Air (OTA) Updates Market for Automotive by Technology (SOTA and FOTA), Application (ECU, TCU, Infotainment, and Safety & Security), Vehicle Type (PC and CV), Electric Vehicle Type (BEV, HEV, and PHEV), and Region - Global Forecast to 2022

Over the Air (OTA) Updates Market for Automotive by Technology (SOTA and FOTA), Application (ECU, TCU, Infotainment, and Safety & Security), Vehicle Type (PC and CV), Electric Vehicle Type (BEV, HEV, and PHEV), and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: September 2017
Report Code: AT 5555

 

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The global OTA updates market for automotive is estimated to be USD 1.42 Billion in 2016 and is projected to grow at a CAGR of 18.2% during the forecast period, to reach USD 3.89 Billion by 2022. In this study, 2016 has been considered the base year, and 2017 to 2022 the forecast period, for estimating the size of the OTA updates market for automotive. The report analyzes and forecasts the market size, by value (USD million), of the OTA updates market for automotive. The report segments the OTA updates market and forecasts its size on the basis of region, technology type, application type, vehicle type, and electric vehicle type. The report also provides a detailed analysis of various forces acting in the market including drivers, restraints, opportunities, and challenges. It strategically profiles key players and comprehensively analyzes their market shares and core competencies. It also tracks and analyzes competitive developments such as joint ventures, mergers & acquisitions, new product launches, expansions, and other activities carried out by key industry participants.

The research methodology used in the report involves various secondary sources such as National Highway Traffic Safety Administration (NHTSA), GENIVI Alliance, Japan Automobile Manufacturers Association (JAMA), European Automobile Manufacturers Association (ACEA), Canadian Automobile Association (CAA), and Korea Automobile Manufacturers Association (KAMA). Experts from related industries and OTA vendors have been interviewed to understand the future trends of the OTA updates market for automotive. The market size of the individual segments was determined through various secondary sources, industry associations, white papers, and journals. The vendor offerings were also taken into consideration to determine the market segmentations. The top-down approach has been used to estimate and validate the size of the global OTA updates market for automotive. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and sub-segments.

The figure given below illustrates the break-up of the profile of industry experts who participated in primary discussions.

Over the Air (OTA) Updates Market for Automotive

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the OTA updates market for automotive consists of manufacturers such as Continental AG (Germany), Delphi Automotive (U.K.), Robert Bosch GmbH (Germany), and Denso Corporation (Japan), and research institutes such as Japan Automobile Manufacturers Association (JAMA), European Automobile Manufacturers Association (EAMA), Canadian Automobile Association (CAA), and Korea Automobile Manufacturers Association (KAMA).

Target Audience

  • Automobile manufacturers
  • Connected car devices manufacturers
  • Automobile organizations/associations
  • Cloud service providers
  • Compliance regulatory authorities
  • Government agencies
  • Information Technology (IT) companies & system integrators
  • Investors and Venture Capitalists (VCs)

Scope of the Report

  • OTA updates market for automotive, By Region
    • North America
    • Europe
    • Asia-Pacific
    • Rest of The World (RoW)
  • OTA updates market for automotive, By Technology Type
    • Firmware over-the-air (FOTA)
    • Software over-the-air (SOTA)
  • OTA updates market for automotive, By Application type
    • Telematics Control Unit (TCU)
    • Electronic Control Unit (ECU)
    • Infotainment
    • Safety & Security
    • Others
  • OTA updates market for automotive, By Vehicle Type
    • Passenger Cars
    • Light Commercial Vehicles
    • Heavy Commercial Vehicles
  • OTA updates market for automotive, By Electric Vehicle type
    • Battery Electric Vehicle (BEV)
    • Hybrid Electric Vehicle (HEV)
    • Plug-in Hybrid Electric Vehicle (PHEV)

Available Customizations

MarketsandMarkets offers the following customizations for this market report:

  1. Detailed analysis and profiling of additional market players (up to 3)
  2. Detailed analysis of automotive OTA updates application market
  3. Detailed analysis of OTA updates market for automotive for electric vehicle

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered in the Report
    1.4 Currency
           1.4.1 Currency Exchange Rates of the Countries (W.R.T. USD)
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Factor Analysis
           2.4.1 Demand-Side Analysis
                    2.4.1.1 Rising Trend of Vehicle Electrification
           2.4.2 Supply Side Analysis
                    2.4.2.1 Technological Advancement and Innovation Influencing Demand for Automotive OTA Updates Market
    2.5 Market Size Estimation
           2.5.1 Top-Down Approach
    2.6 Market Breakdown and Data Triangulation
    2.7 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 33)
    4.1 Automotive OTA Updates Market, 2017 vs 2022 (USD Billion)
    4.2 Automotive OTA Updates Market, By Region
    4.3 Automotive OTA Updates Market, By Technology
    4.4 Automotive OTA Updates Market, By Application
    4.5 Automotive OTA Updates Market, By Vehicle Type
    4.6 Automotive OTA Updates Market, By Electric Vehicle Type

5 Market Overview (Page No. - 38)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Vehicle Recalls Due to Software Problem Impact Over-The-Air Updates Market
                    5.2.1.2 Rise in Use of Connected Car Devices in the Vehicles
           5.2.2 Restraints
                    5.2.2.1 High Cost Involved in the Automotive Over-The-Air Updates
                    5.2.2.2 Lack of Infrastructure in Developing Countries
           5.2.3 Opportunities
                    5.2.3.1 Emergence of the Internet of Things (IoT) in the Automotive Industry
                    5.2.3.2 Opportunity to Develop New Business Models
           5.2.4 Challenges
                    5.2.4.1 Increase in the Threat of Cyber Security for Smart Vehicles
                    5.2.4.2 Complex Deployment of Software Updates to Every Vehicle

6 Automotive Over-The-Air Updates Market, By Region (Page No. - 47)
    6.1 Introduction
    6.2 Asia-Pacific
    6.3 Europe
    6.4 North America
    6.5 Rest of the World (RoW)

7 Automotive Over-The-Air Updates Market, By Technology Type (Page No. - 62)
    7.1 Introduction
    7.2 Firmware Over-The-Air Technology (FOTA)
    7.3 Software Over-The-Air Technology (SOTA)

8 Automotive Over-The-Air Updates Market, By Application Type (Page No. - 70)
    8.1 Introduction
    8.2 Electronic Control Unit (ECU)
    8.3 Infotainment
    8.4 Safety & Security
    8.5 Telematics Control Unit (TCU)
    8.6 Others (User Interface & User Experience, Apps)

9 Automotive Over-The-Air Updates Market, By Vehicle Type (Page No. - 85)
    9.1 Introduction
    9.2 Passenger Car
    9.3 Commercial Vehicle

10 Automotive Over-The-Air Updates Market, By Electric Vehicle Type (Page No. - 92)
     10.1 Introduction
     10.2 Battery Electric Vehicle (BEV)
     10.3 Hybrid Electric Vehicles (HEV)
     10.4 Plug-In Hybrid Electric Vehicles (PHEV)

11 Competitive Landscape (Page No. - 97)
     11.1 Introduction
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio for Automotive OTA Updates Market (For All 40 Players)
             11.2.2 Business Strategy Excellence for Automotive OTA Updates Market (For All 40 Players)

*Top 40 Companies Analyzed for This Study are – Airbiquity Inc., Apple Inc., Argus Cyber Security Ltd., ATS Advanced Telematic Systems GmbH, Blackberry Limited, Clarion Co., Ltd, Continental Ag, Covisint Corporation, Excelfore Corporation, Garmin Ltd., Gemalto Nv, Google Inc., Green Hills Software, Harman International Industries, Inc., Here Holding Corporation, Infineon Technologies Ag, Inrix, Inc., International Business Machines (IBM) Corporation, Jasper Technologies, Inc., Karamba Security, Lear Corporation, Microsoft Corporation, Movimento, Inc., Navinfo Co., Ltd., Nng Software Developing and Commercial LLC, Nvidia Corporation, NXP Semiconductors N.V., Onstar Corporation, Qualcomm, Incorporated., Riscure Bv, Robert Bosch GmbH, Security Innovation, Inc., Telefonaktiebolaget L. M. Ericsson, Tomtom International Bv, Trillium Inc, Vector Informatik GmbH, Verizon Communications, Inc., Vmware Inc., Wind River Systems Inc., Xevo Inc.

12 Company Profile (Page No. - 103)
(Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments)*
     12.1 Blackberry Limited
     12.2 Garmin Ltd.
     12.3 Harman International Industries, Inc.
     12.4 NXP Semiconductors N.V.
     12.5 Verizon Communications, Inc.
     12.6 Continental AG
     12.7 Robert Bosch GmbH
     12.8 Infineon Technologies AG
     12.9 Nvidia Corporation
     12.10 Qualcomm Incorporated
     12.11 Airbiquity Inc.
     12.12 Movimento Inc.

*Details on Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 141)
     13.1 Discussion Guide
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Introducing RT: Real Time Market Intelligence
     13.4 Available Customizations
             13.4.1 Detaled Analysis of Commercial Vehicle Segment
     13.5 Related Reports
     13.6 Author Details


List of Tables (73 Tables)

Table 1 Major Vehicle Recalls By Oems Since 2015
Table 2 Global Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 3 Asia-Pacific: Automotive Over-The-Air Updates Market, By Country, 2015–2022 (USD Million)
Table 4 Asia-Pacific: Automotive OTA Updates Market, By Application, 2015–2022 (USD Million)
Table 5 Asia-Pacific: Automotive OTA Updates Market, By Technology, 2015–2022 (USD Million)
Table 6 Asia-Pacific: Automotive OTA Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 7 Asia-Pacific: Automotive OTA Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 8 Europe: Automotive OTA Updates Market, By Country, 2015–2022 (USD Million)
Table 9 Europe: Automotive Over-The-Air Updates Market, By Application, 2015–2022 (USD Million)
Table 10 Europe: Automotive Over-The-Air Updates Market, By Technology, 2015–2022 (USD Million)
Table 11 Europe: Automotive Over-The-Air Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 12 Europe: Automotive Over-The-Air Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 13 North America: Automotive OTA Updates Market, By Country, 2015–2022 (USD Million)
Table 14 North America: Automotive Over-The-Air Updates Market, By Application, 2015–2022 (USD Million)
Table 15 North America: Automotive Over-The-Air Updates Market, By Technology, 2015–2022 (USD Million)
Table 16 North America: Automotive Over-The-Air Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 17 North America: Automotive Over-The-Air Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 18 RoW: Automotive OTA Updates Market, By Country, 2015–2022 (USD Million)
Table 19 RoW: Automotive OTA Updates Market, By Application, 2015–2022 (USD Million)
Table 20 RoW: Automotive OTA Updates Market, By Technology, 2015–2022 (USD Million)
Table 21 RoW: Automotive OTA Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 22 Global Automotive Over-The-Air Updates Market, By Technology Type, 2015–2022 (USD Million)
Table 23 FOTA: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 24 FOTA: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 25 FOTA: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 26 FOTA: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 27 FOTA: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 28 SOTA: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 29 SOTA: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 30 SOTA: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 31 SOTA: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 32 SOTA: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 33 Global Automotive Over-The-Air Updates Market, By Application Type, 2015–2022 (USD Million)
Table 34 ECU: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 35 ECU: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 36 ECU: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 37 ECU: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 38 ECU: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 39 Infotainment: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 40 Infotainment: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 41 Infotainment: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 42 Infotainment: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 43 Infotainment: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 44 Safety & Security: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 45 Safety & Security: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 46 Safety & Security: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 47 Safety & Security: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 48 Safety & Security: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 49 TCU: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 50 TCU: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 51 TCU: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 52 TCU: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 53 TCU: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 54 Others: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 55 Others: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 56 Others: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 57 Others: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 58 Others: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 59 Global Automotive Over-The-Air Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 60 Passenger Car: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 61 Passenger Car: Automotive Over-The-Air Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 62 Passenger Car: Automotive Over-The-Air Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 63 Passenger Car: Automotive Over-The-Air Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 64 Passenger Car: Automotive Over-The-Air Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 65 Commercial Vehicle: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 66 Commercial Vehicle: Automotive Over-The-Air Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 67 Commercial Vehicle: Automotive Over-The-Air Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 68 Commercial Vehicle: Automotive Over-The-Air Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 69 Commercial Vehicle: Automotive Over-The-Air Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 70 Global Automotive Over-The-Air Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 71 BEV: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 72 HEV: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 73 PHEV: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)


List of Figures (37 Figures)

Figure 1 Automotive Over-The-Air Updates Market: Research Design
Figure 2 Research Design Model
Figure 3 Breakdown of Primary Interviews
Figure 4 Increasing Demand for Vehicle Electrification, 2017 vs 2022 (USD Million)
Figure 5 Development Stages of Autonomous Vehicles From 2016 to 2040
Figure 6 Automotive Over-The-Air Updates Market: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 North America Holds the Largest Market Share of Automotive OTA Updates Market, 2017
Figure 9 SOTA Update is Estimated to Be the Largest Technology Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 10 TCU Application is Estimated to Be the Largest Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 11 Passenger Car is Estimated to Be the Largest Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 12 Hybrid Electric Vehicle (HEV) is Estimated to Be the Largest Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 13 Attractive Opportunities for the Global Automotive OTA Updates Market
Figure 14 North America is Estimated to Hold the Largest Share of the Automotive OTA Updates Market During the Forecast Period
Figure 15 SOTA is Estimated to Lead the Automotive OTA Updates Market During the Forecast Period
Figure 16 TCU is Estimated to Be the Largest Segment of Automotive OTA Updates Market During the Forecast Period
Figure 17 Passenger Cars Estimated to Lead the Automotive OTA Updates Market During the Forecast Period
Figure 18 HEV Estimated to Lead the Automotive OTA Updates Market During the Forecast Period
Figure 19 Automotive Over-The-Air Updates Market: Market Dynamics
Figure 20 Global Connected Car Devices Market Size, 2015–2022 (USD Billion)
Figure 21 Global Automotive IoT Market Size, 2017 vs 2022 (USD Billion)
Figure 22 The Emerging Ecosystem of Automotive OTA Updates
Figure 23 Types of Cyber Attacks (2015 vs 2016)
Figure 24 Automotive Over-The-Air Updates Market Outlook, By Region, 2017–2022
Figure 25 Europe: Automotive Over-The-Air Updates Market Snapshot
Figure 26 North America: Automotive Over-The-Air Updates Market Snapshot
Figure 27 Automotive OTA Updates Market (Global) Competitive Leadership Mapping, 2017
Figure 28 Blackberry Limited: Company Snapshot
Figure 29 Garmin Ltd.: Company Snapshot
Figure 30 Harman International Industries, Inc.: Company Snapshot
Figure 31 NXP Semiconductors N.V.: Company Snapshot
Figure 32 Verizon Communications, Inc.: Company Snapshot
Figure 33 Continental AG: Company Snapshot
Figure 34 Robert Bosch GmbH: Company Snapshot
Figure 35 Infineon Technologies AG: Company Snapshot
Figure 36 Nvidia Corporation: Company Snapshot
Figure 37 Qualcomm Incorporated: Company Snapshot (2016)

The automotive industry is witnessing the development of disruptive technologies and innovations. Various advanced features such as infotainment, telematics systems, and autonomous driving have become an integral part of high-end automobiles. Most of these technologies use real-time data and require regular updates such as live traffic updates and map updates. The connected vehicle platforms are increasingly enabled to receive over-the-air (OTA) updates that communicate operational and diagnostic data from onboard systems and connected devices. Also, automakers seek to use OTA updates to enhance customer satisfaction by increasing operational efficiency, vehicle performance, and feature advancement. At the same time, OTA updates can improve the response time and reduce vehicle recalls and expenses.

Over-The-Air (OTA) updates is a process of transmitting diagnostic and operational data from a remote server to onboard systems and components of the vehicle to upgrade various applications of the vehicle such as ECU algorithms and infotainment. These eliminate the need to visit a workshop, dealer garage, or vendor site. OTA updates can be categorized into Firmware over-the-air (FOTA) and Software over-the-air (SOTA) updates. FOTA updates refer to the upgradation or replacement of firmware program stored in ECU, memory, or connected devices. On the other hand, Software over-the-air (SOTA) updates require downloading of software components to update or replace software components such as maps, graphics, fonts, audio, and video multimedia of the device.

The global OTA updates market for automotive is projected to reach USD 3.89 Billion by 2022, at a CAGR of 18.2% from 2017 to 2022. Some of the key market drivers are increasing number of connected car devices in vehicles, increasing application of infotainment, and government norms regarding vehicle safety and security.

The global OTA updates market for automotive is segmented by technology type, application, vehicle type, electric vehicle type, and region. The SOTA updates market accounts for the largest share of the global OTA updates market. However, in terms of growth, the FOTA updates market is projected to grow at the highest CAGR during the forecast period. The SOTA updates segment is projected to remain the largest market during the forecast period. The growth of automotive SOTA updates segment is expected to be driven by increasing infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps. Also, to understand the application areas, the report discusses the market for automotive OTA updates under five distinctive applications, namely, telematics control unit (TCU), electronic control unit (ECU), infotainment, safety and security, and others. Further, to understand the application of OTA updates in different vehicle segments, the market is segmented into passenger cars and commercial vehicles. By electric vehicle type, the market is segmented into battery electric vehicle (BEV), hybrid electric vehicle (HEV), and plug-in hybrid electric vehicle (PHEV). The study also segments the global OTA updates market for automotive into four key regions, namely, Asia-Pacific, Europe, North America, and the Rest of the World (RoW).

The telematics control unit (TCU) is estimated to account for the largest share of the global OTA updates market for automotive in 2017. The infotainment application is estimated to be the second largest segment of the OTA updates market, followed by electronic control unit (ECU), safety and security, and others. The others segment includes user interface program and applications. The growth of the OTA updates market for TCU segment can be attributed to the increasing number of telematics applications. Various automotive OEMs, especially in North America and Europe, are offering telematics control unit as a standard device in their vehicles. OEMs such as General Motors (U.S.), Mercedes-Benz (Germany), BMW (Germany), and Volkswagen AG (Germany) provide the telematics control unit in their passenger car models. Furthermore, the TCU will help the automotive companies to analyze the frequently occurring problems within the vehicle, which will then be rectified in the new products. The updates in TCU applications and real-time data analytics are expected to drive the OTA updates market for TCU application.

North America is estimated to account for the largest market share followed by Europe, Asia-Pacific, and Rest of the World (RoW), respectively. North America is projected to be the largest market during the forecast period due to various factors such as increasing connected car devices in vehicles, ramping up of electric vehicle production, infotainment and telematics services updates, and increasing safety updates. In terms of growth, the Asia-Pacific OTA updates market is estimated to grow at the highest CAGR during the forecast period. The market growth in Asia-Pacific is expected to be driven by increasing number of connected car devices in vehicles and growing communication and information technology infrastructure.

Over the Air (OTA) Updates Market for Automotive

Some of the major restraints for the global OTA updates market for automotive are lack of supporting infrastructure and low awareness in developing countries. As of 2017, there is a low penetration of connected car devices in developing countries due to lack of supporting infrastructure for data communication. These factors may pose a challenge to the growth of the OTA updates market for automotive.

The major players in the global OTA updates market for automotive are Robert Bosch GmbH, Continental AG, Verizon Communications, Harman International, Garmin Ltd., Airbiquity, Movimento, and Delphi Automotive PLC. The last chapter of this report covers a comprehensive study of the key vendors operating in the OTA updates market for automotive. The competitive landscape matrix is divided into four distinct categories, namely, dynamic differentiators, visionary leaders, emerging companies, and innovators. The evaluation of market players is done by taking various factors into account such as new product development, R&D expenditure, business strategies, product revenue, and organic and inorganic growth.

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