HOME Top Market Reports Cereal Ingredients Market by Type (Wheat, Rice, Oat, Corn, Barley), Application (Hot Breakfast Cereal, Cold Breakfast Cereal) & Geography - Global Trends & Forecast to 2019

Cereal Ingredients Market by Type (Wheat, Rice, Oat, Corn, Barley), Application (Hot Breakfast Cereal, Cold Breakfast Cereal) & Geography - Global Trends & Forecast to 2019

By: marketsandmarkets.com
Publishing Date: April 2014
Report Code: FB 2353

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Breakfast cereals (BFCs) are a healthier alternative to the traditional breakfast items such as white bread, high- calorie spreads, or meat-based dishes. The report provides a study on the global breakfast cereal ingredients market categorizing these ingredient based on their types, applications, and geography. The report includes forecasts for global as well as regional demand.

Market size, on the basis of product types and applications has also been analyzed. The report also analyzes the market size in terms of value and volume of breakfast cereal ingredient type, based on their application and geography. The regions covered in the report include North America (U.S., Canada, and Mexico), Europe (Russia, U.K., Germany, France, Italy), Asia-Pacific (China, India, Indonesia, Japan, Australia), and Rest of the World (Africa, Argentina, Brazil).

The report provides a comprehensive analysis of the breakfast cereal ingredients market that witnesses a steady growth due to the diversified product portfolio available in the market. Applications of cereal ingredients in breakfast such as hot breakfast cereal and cold breakfast cereal have been analyzed based on the regions and countries.

The growth strategies adopted by market players to sustain and garner a larger share have been identified and analyzed in the report. The food manufacturers have started focusing on the emerging Asian markets as potential drivers of the breakfast cereal ingredient. The market is estimated to illustrate the growth potential in both the developed and developing regions. This growth in the cereal ingredients market is also attributed to the increase in the demand for ready-to-eat processed foods. The U.S. is one of the largest markets for breakfast cereal ingredients.

Cereal Ingredient Market Share Analysis, 2012–2019 ($Million)

Cereal Ingredients Market

e-estimated
p-projected
Source: MarketsandMarkets Analysis

The cereal ingredients market is projected to grow at a CAGR of 2.0% from 2014 to 2019. North America is the largest market for breakfast cereal ingredients, followed by Asia-Pacific and Europe. Asia-Pacific represents the fastest growing market, followed by Europe and North America.

Scope of the report
This report focuses on the breakfast cereal ingredient market, categorizing it on the basis of geography, types, and applications.

Based on types

  • Wheat
  • Rice
  • Oat
  • Corn
  • Barley
Based on application
  • Hot breakfast cereal
  • Cold breakfast cereal

Based on geography

  • North America
  • Europe
  • Asia-Pacific
  • ROW

Customization Options:

A company’s specific needs can be met by the customization. The report can be customized to provide an in-depth analysis and exhaustive industry information for the following considerations:

MarketAnalysis

  • Exhaustive analysis of ingredients and their applicationin a specified region or country. For example: Application of corn cereal ingredient in hot cereals in the U.S. market that will aid to gauge the demand of the specific ingredient for the specific product and open new opportunities
  • Detailed analysis of addressable markets such asbreakfast cereal products, breakfast cereal systems
  • Product-wise (oat-, barley-, corn-, rice-, and wheat-based cereal ingredients) market share analysis of the companies
  • Manufacturing capacities of key players [Associated British Foods (U.K.), ADM (U.S.), Cargill Inc. (U.S.), etc.]to produce new products
  • Detailed analysis of applications in terms of evolving needs, substitutes available, and impact analysis
  • Matrix of products and applications

Supply Chain Analysis

  • Analysis of the supply chain includes mapping and studying every stakeholder such as supplier, distributors, and manufacturers.
  • Analysis on raw material availability, pricing trends, and distribution channels

Regulatory Framework

  • Regulation related to (GMO labeling or other) cereal-based ingredients proclaimed by regulatory bodies in different regions or countries
  • Norms related to food safety and hygiene prevalent in this region, which directly influence the product development process of the breakfast cereal ingredient companies

Competitive Intelligence

  • Business model analysis of the top breakfast cereal ingredient companies including sales channels and strategic focus
  • Supplier mapping based on extensive distribution channel analysis
  • Analysis of pricing strategy and profitability
  • Benchmarking of companies based on revenues, products, and location
  • Scrutiny of the diversification opportunities prevailing in the current business scenario
  • Identification ofnew products, concepts, and service innovations that are driving the market

Market Trends

  • Tracking and analyzing real-time developments of key players in the market such as expansions, new product launches, and other strategic initiatives that help to stay dynamic in the market
  • Analyzing periodic updates on the major trends impacting the market
  • Tracking the drivers, restraints and opportunities in the market with reference to the product and its application

Table Of Contents
 
1 Introduction (Page No. - 18)

  1.1 Key Takeaways
  1.2 Report Description
  1.3 Markets Covered
  1.4 Stakeholders
  1.5 Research Methodology
      1.5.1 Market Size Estimation
            1.5.1.1 Market Crackdown & Data Triangulation
            1.5.1.2 Assumptions Made For This Report
            1.5.1.3 Bifurcation Of The Years Considered For This Report
            1.5.1.4 Key Data Taken From Secondary & Primary Sources

2 Executive Summary (Page No. - 30)

3 Premium Insights (Page No. - 32)

4 Industry Analysis (Page No. - 40)
  4.1 Introduction
  4.2 Supply Chain Analysis
  4.3 Market Share (Value) Analysis
  4.4 Regulating The Safety Of Cereal Ingredients
      4.4.1 Safety Efforts Taken By FDA & EFSA
      4.4.2 Other Associations
  4.5 Factors That Affect The Choice Of Cereal Ingredients
      4.5.1 Ease Of Preparation
      4.5.2 Nutrient Level Present Post Processing
  4.6 Related Markets
 
5 Market Overview (Page No. - 45)
  5.1 Introduction
  5.2 History & Evolution
  5.3 Market Statistics
      5.3.1 Cereal Ingredients Market
      5.3.2 Total Addressable Market

6 Market Analysis (Page No. - 49)
  6.1 Introduction
  6.2 Winning Imperatives
      6.2.1 R&D & Innovation Of Cereal Ingredients
  6.3 Burning Issue
      6.3.1 Health Issues Related To The Consumption Of Genetically Modified Grains
  6.4 Market Dynamics
      6.4.1 Drivers
            6.4.1.1 Increasing Demand For Health & Wellness Foods
            6.4.1.2 Western Diet Growth
            6.4.1.3 Increasing Consumer Preference Towards Convenience Foods & Ready-To-Eat Meals
      6.4.2 Restraints
            6.4.2.1 Fluctuating Raw Material Prices
            6.4.2.2 Disruption Of Proteins While Extrusion Of Grains
      6.4.3 Opportunities
            6.4.3.1 Emerging Markets & Changing Consumer Lifestyle
            6.4.3.2 Growing Concerns For Obesity
      6.4.4 Porter’s Five Forces Analysis
      6.4.5 Degree Of Competition
      6.4.6 Bargaining Power Of Suppliers
      6.4.7 Bargaining Power Of Buyers
      6.4.8 Threat Of New Entrants
      6.4.9 Threat Of Substitutes
 
7 Cereal Ingredients Market, By Type (Page No. - 60)
  7.1 Cereal Ingredient
  7.2 Wheat
      7.2.1 Wheat Flake
      7.2.2 Wheat Puff
      7.2.3 Wheat Grit
      7.2.4 Wheat Chunk
      7.2.5 Wheat: Others
  7.3 Rice
      7.3.1 Rice Flake
      7.3.2 Rice Puff
      7.3.3 Rice Grit
      7.3.4 Rice Chunk
      7.3.5 Rice: Others
  7.4 Oat
      7.4.1 Oat Flake
      7.4.2 Oat Puff
      7.4.3 Oat Grit
      7.4.4 Oat Chunk
      7.4.5 Oat: Others
  7.5 Corn
      7.5.1 Corn Flake
      7.5.2 Corn Puff
      7.5.3 Corn Grit
      7.5.4 Corn: Others
  7.6 Barley
      7.6.1 Barley Flake
      7.6.2 Barley Puff
      7.6.3 Barley Grit
      7.6.4 Barley Chunk
      7.6.5 Barley: Others
  7.7 Other Cereals

8 Cereal Ingredients Market, By Application (Page No. - 91)
  8.1 Introduction
  8.2 Hot Cereal
  8.3 Cold Cereal
  8.4 North America
  8.5 Europe
  8.6 Asia-Pacific
  8.7 ROW

9 Cereal Ingredients Market, By Geography (Page No. - 127)
  9.1 Introduction
      9.1.1 New Innovations Lead The Cereal Ingredient Market
  9.2 North America
      9.2.1 U.S.
      9.2.2 Canada
      9.2.3 Mexico
  9.3 Europe
      9.3.1 Russia
      9.3.2 U.K.
      9.3.3 Germany
      9.3.4 France
      9.3.5 Italy
      9.3.6 Europe: Others
  9.4 Asia-Pacific
      9.4.1 China
      9.4.2 India
      9.4.3 Indonesia
      9.4.4 Japan
      9.4.5 Australia
      9.4.6 Asia-Pacific: Others
  9.5 ROW
      9.5.1 Africa
      9.5.2 Argentina
      9.5.3 Brazil
      9.5.4 Others

10 Competitive Landscape (Page No. - 177)
    10.1 Introduction
    10.2 Cereal Ingredients: Highly Competitive Market
    10.3 Expansion & Investment– Most Preferred Strategic Approach
    10.4 Key Market Strategies
    10.5 Mergers & Acquisitions
    10.6 Agreements/Partnerships/Collaborations
    10.7 New Product/Technology Launch
    10.8 Investments & Expansions

11 Company Profile (Company At A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments) * (Page No. - 187)
   11.1 Associated British Foods Plc
   11.2 Archer Daniels Midland Company
   11.3 Bunge Limited
   11.4 Cargill Inc.
   11.5 Cereal Ingredients Inc.
   11.6 Kerry Group Plc
   11.7 Limagrain
   11.8 Ricebran Technologies
   11.9 Sensoryeffects
   11.10 Sunopta Inc.

*Details On Company At A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured In Case Of Unlisted Companies.
 
List Of Tables (134 Tables)
 
Table 1 Cereal Ingredient Market Size Estimation
Table 2 Food Additives Market Share (Value), By Type, 2012
Table 3 Major Cereal Ingredients & Their Benefits
Table 4 Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 5 Cereal Ingredients Market Size, By Type, 2012-2019 (MT)
Table 6 Wheat Cereal Ingredients Market Size, By Region, 2012-2019 ($Million)
Table 7 Wheat Cereal Ingredient Market Size, By Region, 2012-2019 (MT)
Table 8 Wheat Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 9 Wheat Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 10 Rice Cereal Ingredients Market Size, By Region, 2012-2019 ($Million)
Table 11 Rice Cereal Ingredient Market Size, By Region, 2012-2019 (Mt)
Table 12 Rice Cereal Ingredients Market Size, By Type, 2012-2019 ($Million)
Table 13 Rice Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 14 Oat Cereal Ingredients Market Size, By Region, 2012-2019 ($Million)
Table 15 Oat Cereal Ingredient Market Size, By Region, 2012-2019 (Mt)
Table 16 Oat Cereal Ingredients Market Size, By Type, 2012-2019 ($Million)
Table 17 Oat Cereal Ingredients Market Size, By Type, 2012-2019 (MT)
Table 18 Corn Cereal Ingredients Market Size, By Region, 2012-2019 ($Million)
Table 19 Corn Cereal Ingredient Market Size, By Region, 2012-2019 (MT)
Table 20 Corn Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 21 Corn Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 22 Barley Cereal Ingredients Market Size, By Region, 2012-2019 ($Million)
Table 23 Barley Cereal Ingredient Market Size, By Region, 2012-2019 (MT)
Table 24 Barley Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 25 Barley Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 26 Other Cereal Ingredients Market Size, By Region, 2012-2019 ($Million)
Table 27 Other Cereal Ingredient Market Size, By Region, 2012-2019 (MT)
Table 28 Other Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 29 Other Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 30 Cereal Ingredients Market Size, By Application, 2012-2019 ($Million)
Table 31 Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 32 Cereal Ingredient Market Size In Hot Cereal, By Geography, 2012-2019 ($Million)
Table 33 Cereal Ingredient Market Size In Hot Cereal, By Region, 2012-2019 (MT)
Table 34 Cereal Ingredients In Cold Cereal Market Size, By Geography, 2012-2019 ($Million)
Table 35 Cereal Ingredient In Cold Cereal Market Size, By Region, 2012-2019 (MT)
Table 36 U.S.: Cereal Ingredients Market Size, By Application, 2012-2019 ($Million)
Table 37 U.S.: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 38 Canada: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 39 Canada: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 40 Mexico: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 41 Mexico: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 42 Russia: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 43 Russia: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 44 U.K.: Cereal Ingredients Market Size, By Application, 2012-2019 ($Million)
Table 45 U.K.: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 46 Germany: Cereal Ingredients Market Size, By Application, 2012-2019 ($Million)
Table 47 Germany: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 48 France: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 49 France: Cereal Ingredient Market Size, By Application,2012-2019 (MT)
Table 50 Italy: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 51 Italy: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 52 Rest Of Europe: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 53 Rest Of Europe: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 54 China: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 55 China: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 56 India: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 57 India: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 58 Indonesia: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 59 Indonesia: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 60 Japan: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 61 Japan: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 62 Australia: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 63 Australia: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 64 Rest Of Asia-Pacific: Cereal Ingredients Market Size, By Application, 2012-2019 ($Million)
Table 65 Rest Of Asia-Pacific: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 66 Africa: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 67 Africa: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 68 Argentina: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 69 Argentina: Cereal Ingredients Market Size, By Application, 2012-2019 (MT)
Table 70 Brazil: Cereal Ingredient Market Size, By Application, 2012-2019 ($Million)
Table 71 Brazil: The Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 72 Rest Of Row: Cereal Ingredients Market Size, By Application, 2012-2019 ($Million)
Table 73 Rest Of Row: Cereal Ingredient Market Size, By Application, 2012-2019 (MT)
Table 74 Cereal Ingredient Market Size, By Geography, 2012-2019 ($Million)
Table 75 Cereal Ingredient Market Size, By Geography, 2012-2019 (MT)
Table 76 North America: Cereal Ingredient Market Size, By Country, 2012-2019 ($Million)
Table 77 North America: Cereal Ingredients Market Size, By Country, 2012-2019 (MT)
Table 78 U.S.: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 79 U.S.: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 80 Canada: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 81 Canada: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 82 Mexico: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 83 Mexico: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 84 Europe: Cereal Ingredient Market Size, By Country, 2012-2019 ($Million)
Table 85 Europe: Cereal Ingredient Market Size, By Country, 2012-2019 (MT)
Table 86 Russia: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 87 Russia: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 88 U.K.: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 89 U.K.: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 90 Germany: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 91 Germany: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 92 France: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 93 France: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 94 Italy: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 95 Italy: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 96 Other European Countries: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 97 Other European Countries: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 98 Asia-Pacific: Cereal Ingredient Market Size, By Country, 2012-2019 ($Million)
Table 99 Asia-Pacific: Cereal Ingredient Market Size, By Country, 2012-2019 (MT)
Table 100 China: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 101 China: Cereal Ingredients Market Size, By Type, 2012-2019 (MT)
Table 102 India: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 103 India: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 104 Indonesia: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 105 Indonesia: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 106 Japan: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 107 Japan: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 108 Australia: Cereal Ingredients Market Size, By Type, 2012-2019 ($Million)
Table 109 Australia: Cereal Ingredients Market Size, By Type, 2012-2019 (MT)
Table 110 Other Asia-Pacific Countries: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 111 Other Asia-Pacific Countries: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 112 ROW: Cereal Ingredient Market Size, By Region, 2012-2019 (MT)
Table 113 ROW: Cereal Ingredient Market Size, By Region, 2012-2019 (MT)
Table 114 Africa: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 115 Africa: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 116 Argentina: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 117 Argentina: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 118 Brazil: Cereal Ingredient Market Size, By Type, 2012-2019 ($Million)
Table 119 Brazil: Cereal Ingredient Market Size, By Type, 2012-2019 (MT)
Table 120 Other Row Countries: Cereal Ingredients Market Size, By Type, 2012-2019 ($Million)
Table 121 Other Row Countries: Cereal Ingredients Market Size, By Type, 2012-2019 (MT)
Table 122 Mergers & Acquisitions, 2011-2014
Table 123 Agreements/Partnerships/Collaborations, 2013-2014
Table 124 New Product/Technology Launch, 2013
Table 125 Investment & Expansions, 2011-2014
Table 126 PGP International: Products & Their Description
Table 127 ADM: Products &Their Description
Table 128 Cargill: Products & Their Description
Table 129 Cereal Ingredients: Products & Their Description
Table 130 Kerry Group: Products & Their Description
Table 131 Limagrain: Products & Their Description
Table 132 Ricebran: Products & Their Description
Table 133 Sensoryeffects: Products & Their Description
Table 134 Sunopta: Products & Their Description

List Of Figures (23 Figures)
 
Figure 1 Research Methodology
Figure 2 Cereal Ingredients Market Size Estimation Methodology
Figure 3 Cereal Ingredients Market Share (Value), By Application, & Market Size, By Geography, 2013 ($Million)
Figure 4 Cereal Ingredient Market Segmentation
Figure 5 Cereal Ingredient Market Share Analysis, By Geography, 2013–2019 ($Million)
Figure 6 Life Cycle Of The Cereal Ingredient Market, By Geography, 2014 Vs. 2019
Figure 7 Cereal Ingredient Market Share (Value), By Application, & Market Size, By Geography, 2014 ($Million)
Figure 8 Cereal Ingredient Market Size, By Type & Geography, 2014 ($Million)
Figure 9 Cereal Ingredient Market Size, By Application & Geography, 2014 ($Million)
Figure 10 Drivers, Restraints, Opportunities, & Trends Of The Cereal Ingredients Market
Figure 11 Product Portfolio & Market Development Analysis, By Key Players, 2009-2014
Figure 12 Porter’s Five Forces Analysis For The Cereal Ingredient Market
Figure 13 Cereal Ingredient: Supply Chain Analysis
Figure 14 Market Share Analysis
Figure 15 Cereal Ingredient Market Segmentation, By Type
Figure 16 Cereal Ingredient Market Dynamics
Figure 17 Porter’s Five Forces Analysis
Figure 18 Cereal Ingredients Market Share (Value), By Application, 2013
Figure 19 Cereal Ingredient Market Share (Value), By Geography, 2013
Figure 20 Cereal Ingredients Market Developments, 2009-2014
Figure 21 Cereal Ingredient Market Size, By Growth Strategy,2009–2014
Figure 22 Cereal Ingredients Market Developments, By Growth Strategy, 2009–2014
Figure 23 Cereal Ingredient Market Growth Strategies, By Company, 2009–2014
 

The role of cereal ingredients in breakfast has been essential to maintain the product taste as well as nutritive quality. These ingredients are used in wide ranges of products that include bakery, breakfast cereals (hot and cold breakfast cereal), etc. The breakfast cereal ingredients market includes wheat cereals, rice cereals, oat cereals, corn cereals, and barley cereals. The market is driven by changing consumer trends and food preferences.

The breakfast cereal ingredients market is driven by the consumer demand for processed food and beverages, without compromising on the taste and nutrition of the product. The growth potential of the market also depends on the research and development, and opportunities to introduce new types of cereal ingredients. The market is characterized by the growing demand for ready-to-eat breakfast cereals. Due to increasing health issues of highly processed food products, the need for the consumption of cereals are important. Hence, the changing lifestyle and the booming food and beverage industry have driven the demand for these ingredients.


Cereal Ingredient Market Share (Value), By Type, 2013

Cereal Ingredients Market

Source: Expert Interviews, Government Authorities, Related Research Publication, Government Publication, Company Press Release, Company Annual Report, Company Website, Company Publication, and MarketsandMarkets Analysis

In 2013, rice and wheat breakfast cereal ingredients accounted for a major share in terms of value of the total breakfast cereal ingredients market. The steady increase in demand for quick, yet healthy products is projected to increase the market share in terms of value of these ingredients by 2019.


Cereal Ingredient Market Share (Value), By Geography, 2013

Cereal Ingredients Market

Source: Expert Interviews, Government Authorities, Related Research Publication, Government Publication, Company Press Release, Company Annual Report, Company Website, Company Publication, and MarketsandMarkets Analysis

North America formed the largest segment of the breakfast cereal ingredients market in 2013. It is estimated to grow at a CAGR of 1.8% over the projected period. Asia-Pacific is estimated to be the second-largest market due to an increase in the demand for processed food in the region. It is also projected to gain the fastest growth during the same period.

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Client Consult Problem Statement : MnM’s Client was looking for financial analysis of Satake Corporation. The report focused on the positioning of the Satake Corporation in the global rice milling, processing and optical sorting machines market. It also covers the key operation units, expansion strategies, and developments in terms of research and product line extension. MnM addressed the major points of the clients including market penetration across various geographies, key operating units, key market segments generating profits.

Solution Provided:

1. Methodology Adopted by MnM :

MnM adopted the top-down and bottom-up approach....

1. Methodology Adopted by MnM :

MnM adopted the top-down and bottom-up approach for understanding the company. Export and import analysis was carried to understand clients trade capacity.

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After the detailed outcome of the study, MnM provided the major operating areas of Satake and major revenue generating pockets of Satake across geographies. MnM provided Satake’s product portfolio mapping and key strategies taken in development of their products.

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