HOME Top Market Reports Connected Agriculture Market by Solution (Agricultural Trading, Tendering and Bartering), Application (Smart Logistics and Irrigation), Services, & Region - Global Forecast to 2020

Connected Agriculture Market by Solution (Agricultural Trading, Tendering and Bartering), Application (Smart Logistics and Irrigation), Services, & Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: August 2015
Report Code: TC 3669

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With the integration of technology in agriculture has provided easy access of information to the farmers, as there able to generate additional income by accessing the specialized farming techniques provided by experts in agricultural segment, thereby enhancing the yield. Connected agriculture focuses on increasing the farmers’ income with the support of mobile-based solutions which provides them with a seamless flow of monetary transactions related to farming on real time basis. The development of specialized applications for farming has created a positive impact on the lives of farmers. Connected agriculture has become essential for the governments, telecom operators, and farmers for improving the overall revenues and standard of living

The connected agriculture market is driven by the need for improvement in revenue margins, the deployment of agricultural management systems, and promotion of more public-private partnerships projects. This market is expected will grow from USD 353.5 Million in 2015 to USD 1,090.8 Million by 2020, at a Compound Annual Growth Rate (CAGR) of 25.3% during the forecasted period. North America is expected to lead the market, in terms of market size, during the forecast period. APAC is expected to witness growth at the highest CAGR during the forecast period.

The connected agriculture market report will help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to better their position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have been provided that can put one ahead of the competitors.

Scope of the Report

The research report categorizes the connected agriculture market to forecast the market size and analyze the trends in each of the following submarkets:

Market on the basis of services:

  • Mobile payment services
  • Mobile information services
  • Micro-insurance services
  • Micro-lending services

Market on the basis of applications:

  • Smart logistics
  • Smart Irrigation

Market on the basis of solutions:

  • Agricultural trading
  • Agricultural tendering
  • Agricultural bartering

Market on the basis of regions:

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Introduction
    2.2 Research Data
           2.2.1 Secondary Data
                    2.2.1.1 Key Data From Secondary Sources
           2.2.2 Primary Data
                    2.2.2.1 Key Data From Primary Sources
                    2.2.2.2 Key Industry Insights
    2.3 Market Size Estimation
    2.4 Market Breakdown and Data Triangulation
    2.5 Market Share Estimation
    2.6 Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities in the Market
    4.2 Connected Agriculture: Industry Solution Market
    4.3 Top Four Services in the Asia-Pacific Connected Agriculture Market
    4.4 Life Cycle Analysis, By Region (2015)

5 Connected Agriculture Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Evolution
           5.2.1 Communication Technologies in 1990–2000
           5.2.2 Wireless Communication Technologies in 2000–2010
           5.2.3 Post-2010 Technologies: Internet of Things (IOT)
    5.3 Market Segmentation
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Improving Revenue Margins of Farmers
                    5.4.1.2 Need for Integrated Farming Services
           5.4.2 Restraints
                    5.4.2.1 Unequal Distribution of Technology
                    5.4.2.2 Lack of Infrastructure
           5.4.3 Opportunities
                    5.4.3.1 Increased Interest in Public–Private Partnerships
                    5.4.3.2 Increasing Number of Community Technology Centers
           5.4.4 Challenges
                    5.4.4.1 High Investment Cost

6 Connected Agriculture Market: Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Bargaining Power of Suppliers
           6.3.2 Bargaining Power of Buyers
           6.3.3 Threat of New Entrants
           6.3.4 Threat of Substitutes
           6.3.5 Intensity of Competitive Rivalry

7 Connected Agriculture Market Analysis, By Segmentation (Page No. - 44)
    7.1 Introduction
           7.1.1 Application Platform
           7.1.2 Industry Solution
           7.1.3 Services

8 Geographic Analysis (Page No. - 50)
    8.1 Introduction
    8.2 North America
           8.2.1 U.S.
           8.2.2 Canada
    8.3 Europe
           8.3.1 U.K.
           8.3.2 Germany
           8.3.3 France
           8.3.4 Russia
    8.4 Asia-Pacific (APAC)
           8.4.1 China
           8.4.2 India
           8.4.3 Australia
           8.4.4 Indonesia
    8.5 Middle East and Africa (MEA)
           8.5.1 Israel
           8.5.2 South Africa
    8.6 Latin America
           8.6.1 Brazil
           8.6.2 Mexico

9 Competitive Landscape (Page No. - 86)
    9.1 Overview
    9.2 Competitive Situations and Trends
    9.3 New Product Launches
    9.4 Agreements, Collaborations, and Joint Ventures
    9.5 Partnerships, and Mergers & Acquisitions

10 Company Profiles (Page No. - 91)
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
     10.1 Introduction
     10.2 Vodafone PLC
     10.3 Microsoft Corporation
     10.4 SAP A.G
     10.5 Cisco Systems, Inc.
     10.6 Trimble Navigation
     10.7 Epicor Software Corporation
     10.9 Sage
     10.10 Syspro
     10.11 Orange (U.K.)

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 115)
     11.1 Insights of Industry Experts
     11.2 More Developments
     11.3 Discussions Guide
     11.4 Introducing RT: Real-Time Market Intelligence
     11.5 Available Customizations
     11.6 Related Reports


List of Tables (70 Tables)

Table 1 Connected Agriculture Market Size, By Component, 2013–2020 (USD Million)
Table 2 Market: Summary of Drivers
Table 3 Market: Summary of Restraints
Table 4 Market: Summary of Opportunities
Table 5 Market: Summary of Challenges
Table 6 Global Market Size, By Application Platform, 2013–2020 (USD Million)
Table 7 Global Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 8 Global Market Size, By Service, 2013–2020 (USD Million)
Table 9 Connected Agriculture Market Size, By Region, 2013–2020 (USD Million)
Table 10 North America: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 11 North America: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 12 North America: Market Size, By Service, 2013–2020 (USD Million)
Table 13 U.S.: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 14 U.S.: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 15 U.S.: Market Size, By Service, 2013–2020 (USD Million)
Table 16 Canada: Connected Agriculture Market Size, By Application Platform, 2013–2020 (USD Million)
Table 17 Canada: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 18 Canada: Market Size, By Service, 2013–2020 (USD Million)
Table 19 Europe: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 20 Europe: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 21 Europe: Market Size, By Service, 2013–2020 (USD Million)
Table 22 U.K.: Connected Agriculture Market Size, By Application Platform, 2013–2020 (USD Million)
Table 23 U.K.: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 24 U.K.: Market Size, By Service, 2013–2020 (USD Million)
Table 25 Germany: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 26 Germany: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 27 Germany: Market Size, By Service, 2013–2020 (USD Million)
Table 28 France: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 29 France: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 30 France: Market Size, By Service, 2013–2020 (USD Million)
Table 31 Russia: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 32 Russia: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 33 Russia: Connected Agriculture Market Size, By Service, 2013–2020 (USD Million)
Table 34 Asia-Pacific: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 35 Asia-Pacific: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 36 Asia-Pacific: Market Size, By Service, 2013–2020 (USD Million)
Table 37 China: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 38 China: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 39 China: Market Size, By Service, 2013–2020 (USD Million)
Table 40 India: Connected Agriculture Market Size, By Application Platform, 2013–2020 (USD Million)
Table 41 India: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 42 India: Market Size, By Service, 2013–2020 (USD Million)
Table 43 Australia: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 44 Australia: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 45 Australia: Market Size, By Service, 2013–2020 (USD Million)
Table 46 Indonesia: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 47 Indonesia: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 48 Indonesia: Market Size, By Service, 2013–2020 (USD Million)
Table 49 Middle East and Africa: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 50 Middle East and Africa: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 51 Middle East and Africa: Market Size, By Service, 2013–2020 (USD Million)
Table 52 Israel: Connected Agriculture Market Size, By Application Platform, 2013–2020 (USD Million)
Table 53 Israel: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 54 Israel: Market Size, By Service, 2013–2020 (USD Million)
Table 55 South Africa: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 56 South Africa: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 57 South Africa: Market Size, By Service, 2013–2020 (USD Million)
Table 58 Latin America: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 59 Latin America: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 60 Latin America: Market Size, By Service, 2013–2020 (USD Million)
Table 61 Brazil: Connected Agriculture Market Size, By Application Platform, 2013–2020 (USD Million)
Table 62 Brazil: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 63 Brazil: Market Size, By Service, 2013–2020 (USD Million)
Table 64 Mexico: Market Size, By Application Platform, 2013–2020 (USD Million)
Table 65 Mexico: Market Size, By Industry Solution, 2013–2020 (USD Million)
Table 66 Mexico: Connected Agriculture Market Size, By Service, 2013–2020 (USD Million)
Table 67 New Product Launches, 2015
Table 68 Agreements, Collaborations, and Joint Ventures, 2015
Table 69 Partnerships, Collaborations and Agreements, 2015
Table 70 Partnerships, Collaborations and Agreements


List of Figures (38 Figures)

Figure 1 Global Connected Agriculture Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Global Market: Assumptions
Figure 5 Evolution of Connected Agriculture
Figure 6 Global Market Snapshot, 2015
Figure 7 Connected Agriculture (By Application Platform) Snapshot, 2015 vs 2020
Figure 8 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy
Figure 9 Deployment of Telecom Infrastructure is Driving the Connected Agriculture Market
Figure 10 Smart Irrigation Segment Would Account for the Largest Market Share Among the Connected Agriculture Services in the Forecast Period
Figure 11 Mobile Payment Services is Expected to Account for the Largest Share in the Connected Services Market in 2015
Figure 12 Asia-Pacific is Expected to Be in High Growth Phase During the Forecast Period
Figure 13 Evolution of Connected Agriculture Market
Figure 14 Market Segmentation of the Market
Figure 15 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Value Chain Architecture
Figure 17 Porter’s Five Forces Analysis
Figure 18 Agriculture Trading to Lead the Market During the Forecast Period
Figure 19 Smart Irrigation is Expected to Have the Largest Share in the Market in 2015
Figure 20 Mobile Payment Services to Hold A Major Market Share of the Connected Agriculture Market During the Forecast Period
Figure 21 Geographic Snapshot (2015): Rapid Growth Markets are Emerging as New Hotspots
Figure 22 North America is Expected to Lead the Market in 2015
Figure 23 North America Market Snapshot
Figure 24 Asia-Pacific Market Snapshot
Figure 25 Companies Adopted Partnerships and Agreements as the Key Growth Strategy, 2012 - 2015
Figure 26 Market Evaluation Framework - Significant Agreements and Partnerships Have Fueled Growth and Innovation in 2012 and 2015
Figure 27 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy
Figure 28 Geographic Revenue Mix of Top 5 Market Players
Figure 29 Vodafone PLC: Company Snapshot
Figure 30 Vodafone PLC: SWOT Analysis
Figure 31 Microsoft Corporation: Company Snapshot
Figure 32 Microsoft Corporation: SWOT Analysis
Figure 33 SAP A.G: Company Snapshot
Figure 34 SAP A.G: SWOT Analysis
Figure 35 Cisco Systems, Inc.: Company Snapshot
Figure 36 Cisco Systems, Inc.: SWOT Analysis
Figure 37 Trimble Navigation: Company Snapshot
Figure 38 Trimble Navigation: SWOT Analysis

With the increase in the adoption of technology for various functions by organizations and end users across the world, the demand for hassle-free monetary transactions has increased. The availability of bandwidth for communication is very crucial for end users to ensure smooth monetary functioning. With the growing need for eradicating corruption and poverty and enhancing the standard of living of the farmers, many organizations are focusing on improving the mobile-based payments and mobile-based information services. These innovative mobile-based technologies help Communication Service Providers (CSPs) to access and interact directly with the food producers, thereby reducing the overall cost of operation and food wastage and resulting in improved revenues.

In developing economies, rural development is a major concern, as a majority of population lives in rural areas and agriculture is their only source of income. In recent years, the regulatory authorities have significantly focused on rural development by setting up infrastructure projects to ensure that the benefits of development can reach the remote places in the country. With the deployment of communication infrastructure in rural areas, the telecom service providers and network operators can improve the efficiency of supply chain, by implementing innovative solutions such as tracking solutions of distribution network, , which helps in locating the critical path thereby improving the income of farmers in emerging regions.

It is estimated that mobile-based payment services would improve approximately 30–40% of the total estimated agricultural income; thus, it is strictly required to reduce the cost associated with supply chain management and provide hassle-free financial transactions in rural areas. With the increasing need for operational cost reduction across agricultural segments, telecom service vendors are forced to implement cost-effective and efficient mobile-based payment and information technologies, as efficient communication technologies reduce food wastage. With the deployment of cost-effective mobile solutions by telecom operators, the service providers would be able to update the details of the produce on a real-time basis, thereby resulting in reduction of supply chain management cost and food wastage.

The connected agriculture market research report outlines the key trends and forecasts for various emerging sub segments of the market. It also provides insights into the current and future revenues of market from 2015 to 2020 and is aimed to provide the reader with an understanding of market drivers, current and upcoming players, and competitive landscape.

This market is driven by the need for improvement in revenue margins, the deployment of agricultural management systems, and promotion of more public-private partnerships projects. The connected agriculture market is expected will grow from USD 353.5 Million in 2015 to USD 1,090.8 Million by 2020, at a Compound Annual Growth Rate (CAGR) of 25.3% during the forecasted period.

The connected agriculture market is thriving, and in the coming years, it is expected to present huge potential to various CSPs, network equipment manufacturers, and mobile payment solution providers. In this research report, the market has been segmented into solutions, applications, and service segments across various geographical regions, such as North America, Europe, APAC, MEA, and Latin America.

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