HOME Top Market Reports Digital Asset Management Market by Solution (Video Management), by Service (Consulting), by Application (Marketing), by Deployment Type, by User Type, by Industry (Government), and by Region - Global Forecast to 2020

Digital Asset Management Market by Solution (Video Management), by Service (Consulting), by Application (Marketing), by Deployment Type, by User Type, by Industry (Government), and by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: April 2016
Report Code: TC 3182

 

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MarketsandMarkets estimates the global Digital Asset Management market to grow from USD 1.42 Billion in 2015 to USD 5.36 Billion by 2020, at a CAGR of 30.4%. The base year considered for the study is 2014 and the market size has been projected from 2015 to 2020. One of the major factors driving this market is the integration of DAM solutions with other systems. The integration of solutions helps in creating collaborative workflow environment so that user can make use of content creative tools management, and web content management integration. The increasing usage of cloud-based DAM solutions is helping this market to grow. The emergence of cloud-based solutions allows small companies to adopt these DAM solutions without spending too much on their IT resources. DAM solutions helps in promoting retail and applications related to consumer goods. It also helps marketers in creating new opportunities to increase their market share. The report segments the DAM market into solution, services, applications, deployment types, user type, industries, and regions.

Major players in the DAM ecosystem were identified across regions, their offerings, and, distribution channels; the regional presence has been studied through in-depth discussions. The average revenue generated by these companies segmented by region was used to arrive at the overall Digital Asset Management market size. This overall market size is used in the top-down procedure to estimate the sizes of other individual markets via percentage splits from secondary and primary research. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interview of key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives.

All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report. The breakdown of profiles of primary is depicted in the below figure:

Digital Asset Management Market

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the Digital Asset Management market consists of DAM solution providers, DAM platform providers, internet service providers, and other players. The DAM solution providers deliver their customers DAM solutions as per the requirements. DAM service providers also plays important role by assisting DAM solutions with their services such as training and support services and consulting services. These solutions can also be provided as a suite. Moreover, these solutions are offered to various industries such as government and retail and consumer goods for several applications.

The study answers several questions for the stakeholders, such as which market segments to focus in the next two to five years for prioritizing the efforts and investments.

Target Audience:

  • DAM solution providers
  • Service providers
  • Platform vendors
  • Third Party providers
  • Cloud service providers
  • Internet service providers
  • Application service providers
  • Technology providers

This report provides global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the Digital Asset Management market. The report also examines the growth potential market sizes and revenue forecasts across different regions as well as user segment.

Scope of the Report:

The report segments the DAM market on the following basis.

  • On the basis of Solution:
    • Video Management
    • Brand Portals
    • Asset and Metadata Archiving
    • Web Content Management Integration
    • Creative Tool Integration
    • Asset Analytics
    • Lifecycle and Rights Management
  • On the basis of Services:
    • Implementation Services
    • Training and Support Services
    • Consulting Services
  • On the basis of Applications:
    • Sales
    • Marketing
    • IT
    • Distribution
    • Photography/Graphics and Designing
  • On the basis of Deployment type:
    • Cloud
    • On Premises
  • On the basis of User Type:
    • Small and Medium Enterprises (SME)
    • Large Enterprises
  • On the basis of Verticals:
    • Media and Entertainment
    • Government
    • Healthcare
    • Retail and Consumer Goods
    • Education
    • BFSI
    • Apparels
    • Automotive and Manufacturing
    • Others (Consumer goods, Travel and transportation, and Utilities)
  • On the basis of Regions:
    • North America
    • Europe
    • Asia-Pacific (APAC)
    • Middle East and Africa (MEA)
    • Latin America

Also, detailed segmental analysis such as country level segmentation of various regions can also be provided as a customization

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Secondary Data
           2.1.1 Key Data Taken From Secondary Sources
    2.2 Primary Data
           2.2.1 Key Data From Primary Sources
                    2.2.1.1 Key Industry Insights
                    2.2.1.2 Break Down of Primary Interviews
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown and Data Triangulation
    2.5 Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Digital Asset Management Market
    4.2 Market, By Industry and By Region
    4.3 Market Potential
    4.4 Deployment Type Market (2015)
    4.5 Application Market
    4.6 Lifecycle Analysis, By Region, 2015

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Solution
           5.2.2 By Service
           5.2.3 By Application
           5.2.4 By Deployment Type
           5.2.5 By User Type
           5.2.6 By Industry
           5.2.7 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increase in Demand for Regulatory Compliance Standards
                    5.3.1.2 Rising Need for Collaborative Digital Workflows for Seamless Content on A Real-Time Basis
                    5.3.1.3 Loss of Data Integrity
           5.3.2 Restraints
                    5.3.2.1 High Cost Associated With DAM Solutions
                    5.3.2.2 Lack of Proficient Manpower Leading to Less Interest in DAM Solutions
           5.3.3 Opportunities
                    5.3.3.1 Rising Demand for Integrated Solutions
                    5.3.3.2 Increasing Requirements for Saas-Based Solutions
           5.3.4 Challenges
                    5.3.4.1 Perplexing Management of Continually Changing Digital Assets
    5.4 Regulatory Framework
           5.4.1 Federal Information Processing Standards (FIPS)
           5.4.2 Payment Card Industry Data Security Standard (PCI DSS)
           5.4.3 Health Insurance Portability and Accountability Act (HIPAA)

6 Digital Asset Management Market: Industry Trends (Page No. - 44)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Strategic Benchmarking
    6.5 Innovation Spotlight
           6.5.1 Reimagining User Interface
           6.5.2 Interoperability Between Various Systems

7 Digital Asset Management Market Analysis, By Solution (Page No. - 51)
    7.2 Introduction
    7.3 Video Management
    7.4 Brand Portals
    7.5 Asset and Metadata Archiving
    7.6 Web Content Management Integration
    7.7 Creative Tool Integration
    7.8 Asset Analytics
    7.9 Lifecycle and Rights Management

8 Digital Asset Management Market Analysis, By Service (Page No. - 59)
    8.1 Introduction
    8.2 Implementation
    8.3 Training and Support
    8.4 Consulting

9 Digital Asset Management Market Analysis, By Application (Page No. - 64)
    9.1 Introduction
    9.2 Sales
    9.3 Marketing
    9.4 IT
    9.5 Distribution
    9.6 Photography,Graphics, and Designing

10 Digital Asset Management Market Analysis, By Deployment Type (Page No. - 70)
     10.1 Introduction
     10.2 Cloud
     10.3 On-Premises

11 Digital Asset Management Market Analysis, By User Type (Page No. - 75)
     11.1 Introduction
     11.2 Small and Medium Enterprise (SME)
     11.3 Large Enterprise

12 Digital Asset Management Market Analysis, By Industry (Page No. - 80)
     12.1 Introduction
     12.2 Media and Entertainment
     12.3 Government
     12.4 Healthcare
     12.5 Retail and Consumer Goods
     12.6 Education
     12.7 BFSI
     12.8 Apparel
     12.9 Automotive and Manufacturing
     12.10 Others (Consumer Electronics, Travel and Transportation, and Utilities)

13 Geographic Analysis (Page No. - 91)
     13.1 Introduction
     13.2 North America
     13.3 Europe
     13.4 Asia-Pacific
     13.5 Middle East and Africa
     13.6 Latin America

14 Competitive Landscape (Page No. - 111)
     14.1 Overview
     14.2 Competitive Situation and Trends
             14.2.1 New Product Launches
             14.2.2 Partnerships
             14.2.3 Acquisitions

15 Company Profiles (Page No. - 117)
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
     15.1 Introduction
     15.2 Opentext Corporation
     15.3 Oracle Corporation
     15.4 Adobe Systems Incorporated
     15.5 Hewlett-Packard (HP)
     15.6 ADAM Software NV
     15.7 IBM Corporation
     15.8 EMC Corporation
     15.9 Cognizant Technology Solutions Corp
     15.10 Northplains Systems
     15.11 Widen Enterprises

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Key Innovators (Page No. - 143)
     16.1 Celum
             16.1.1 Overview
             16.1.2 Key Strategies
     16.2 Webdam
             16.2.1 Overview
             16.2.2 Key Strategies
     16.3 Canto, Inc.
             16.3.1 Overview
             16.3.2 Key Strategies
     16.4 Qbank DAM
             16.4.1 Overview
             16.4.2 Key Strategies
     16.5 Adgistics Limited
             16.5.1 Business Overview
             16.5.2 Key Strategies
     16.6 Bynder
             16.6.1 Business Overview

17 Appendix (Page No. - 148)
     17.1 More Developments
     17.2 Key Industry Excerpts
     17.3 Discussion Guide
     17.4 Introducing RT: Real-Time Market Intelligence
     17.5 Knowledge Store: Marketsandmarkets’ Subscription Portal
     17.6 Available Customizations
     17.7 Related Report


List of Tables (76 Tables)

Table 1 Global Digital Asset Management Market Size and Growth Rate, 2013–2020 (USD Million, Y-O-Y %)
Table 2 Market: Summary of Drivers
Table 3 Market: Summary of Restraints
Table 4 Market: Summary of Opportunities
Table 5 Market: Summary of Challenges
Table 6 Market Size, By Solution, 2013–2020 (USD Million)
Table 7 Video Management: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Brand Portals: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Asset and Metadata Archiving: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Web Content Management Integration: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Creative Tool Integration: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Asset Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Lifecycle and Rights Management: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Digital Asset Management Market Size, By Service, 2013–2020 (USD Million)
Table 15 Implementation: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Training and Support: Market Size, By Region, 2013–2020 (USD Million)
Table 17 Consulting: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Digital Asset Management Market Size, By Application, 2013–2020 (USD Million)
Table 19 Sales: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Marketing: Market Size, By Region, 2013–2020 (USD Million)
Table 21 IT: Market Size, By Region , 2013–2020 (USD Million)
Table 22 Distribution: Market Size, By Region , 2013–2020 (USD Million)
Table 23 Photography, Graphics, and Designing: Market Size, By Region , 2013–2020 (USD Million)
Table 24 Digital Asset Management Market, By Deployment Type, 2013–2020 (USD Million)
Table 25 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table 26 On-Premises: Market Size, By Region, 2013–2020 (USD Million)
Table 27 Market, By User Type, 2013–2020 (USD Million)
Table 28 Small and Medium Enterprises: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Large Enterprises: Market Size, By Region, 2013–2020 (USD Million)
Table 30 Digital Asset Management Market Size, By Industry, 2013–2020 (USD Million)
Table 31 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 32 Government: DAM Market Size, By Region, 2013–2020 (USD Million)
Table 33 Healthcare: Market Size, By Region, 2013–2020 (USD Million)
Table 34 Retail and Consumer Goods: Market Size, By Region, 2013–2020 (USD Million)
Table 35 Education: Market Size, By Region, 2013–2020 (USD Million)
Table 36 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Apparel: Market Size, By Region, 2013–2020 (USD Million)
Table 38 Automotive and Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 39 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Digital Asset Management Market Size, By Region, 2013–2020 (USD Million)
Table 41 North America: Market Size, By Solution, 2013–2020 (USD Million)
Table 42 North America: Market Size, By Service, 2013–2020 (USD Million)
Table 43 North America: Market Size, By Application, 2013–2020 (USD Million)
Table 44 North America: Market Size, By Deployment Type, 2013–2020 (USD Million)
Table 45 North America: Market Size, By User Type, 2013–2020 (USD Million)
Table 46 North America: Market Size, By Industry, 2013–2020 (USD Million)
Table 47 Europe: Market Size, By Solution, 2013–2020 (USD Million)
Table 48 Europe: Market Size, By Service, 2013–2020 (USD Million)
Table 49 Europe: Market Size, By Application, 2013–2020 (USD Million)
Table 50 Europe: Market Size, By Deployment Type, 2013–2020 (USD Million)
Table 51 Europe: Market Size, By User Type, 2013–2020 (USD Million)
Table 52 Europe: Digital Asset Management Market Size, By Industry, 2013–2020 (USD Million)
Table 53 Asia-Pacific: Market Size, By Solution, 2013–2020 (USD Million)
Table 54 Asia-Pacific: Market Size, By Service, 2013–2020 (USD Million)
Table 55 Asia-Pacific: Market Size, By Application, 2013–2020 (USD Million)
Table 56 Asia-Pacific: Market Size, By Deployment Type, 2013–2020 (USD Million)
Table 57 Asia-Pacific: Market Size, By User Type, 2013–2020 (USD Million)
Table 58 Asia-Pacific: Market Size, By Industry, 2013–2020 (USD Million)
Table 59 Middle East and Africa: Market Size, By Solution, 2013–2020 (USD Million)
Table 60 Middle East and Africa: Market Size, By Service, 2013–2020 (USD Million)
Table 61 Middle East and Africa: Market Size, By Application, 2013–2020 (USD Million)
Table 62 Middle East and Africa: Market Size, By Deployment Type, 2013–2020 (USD Million)
Table 63 Middle East and Africa: Market Size, By User Type, 2013–2020 (USD Million)
Table 64 Middle East and Africa: Market Size, By Industry, 2013–2020 (USD Million)
Table 65 Latin America: Market Size, By Solution, 2013–2020 (USD Million)
Table 66 Latin America: Market Size, By Service, 2013–2020 (USD Million)
Table 67 Latin America: Market Size, By Application, 2013–2020 (USD Million)
Table 68 Latin America: Market Size, By Deployment Type, 2013–2020 (USD Million)
Table 69 Latin America: Market Size, By User Type, 2013–2020 (USD Million)
Table 70 Latin America: Digital Asset Management Market Size, By Industry, 2013–2020 (USD Million)
Table 71 New Product Launches, 2015
Table 72 Partnerships, 2014-2015
Table 73 Acquisitions, 2015-2016
Table 74 New Product Launches, 2014
Table 75 Partnerships, 2013-2014
Table 76 Acquisitions, 2013-2014


List of Figures (62 Figures)

Figure 1 Research Design
Figure 2 Break Down of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Digital Asset Management Market Size Solution Segment Snapshot: Video Management is Expected to Have the Largest Market Size During the Forecast Period
Figure 7 Market Industry Segment Snapshot : Retail and Consumer Goods is Expected to Dominate the Market
Figure 8 Global Digital Asset Management Market Share: North America is Expected to Have the Largest Market Share in 2015
Figure 9 Growing Usage of Digital Asset Management Solutions for Storage Digital Files is Driving the Market
Figure 10 Retail and Consumer Goods Industry is Expected to Gain the Highest Traction in Terms of Market Share in 2015
Figure 11 Asia-Pacific is Expected to Have the Highest Market Growth Potential During the Forecast Period
Figure 12 On-Premises Segment is Expected to Continue to Dominate the Digital Asset Management Market During the Forecast Period
Figure 13 Sales Application to Grow at A Higher Rate Than Others
Figure 14 Regional Lifecycle: Europe and Asia-Pacific Expected to Be in the Growth Phase in 2015
Figure 15 Market Segmentation: By Solution
Figure 16 Market Segmentation: By Service
Figure 17 Market Segmentation: By Application
Figure 18 Market Segmentation: By Deployment Type
Figure 19 Market Segmentation: By User Type
Figure 20 Market Segmentation: By Industry
Figure 21 Market Segmentation: By Region
Figure 22 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Market: Value Chain Analysis
Figure 24 Digital Asset Management Market: Porter’s Five Forces Analysis
Figure 25 Strategic Benchmarking: New Product Launches of Top Vendors
Figure 26 Brand Portals Segment is Expected to Grow at the Highest CAGR
Figure 27 Asset and Metadata Archiving is Expected to Have the Largest Market in North America in 2015
Figure 28 North America is Expected to Adopt Creative Tool Integration Solution Swiftly During the Forecast Period
Figure 29 Implementation Services is Expected to Dominate the Services Market Throught the Forecast Period
Figure 30 Training and Support Services Segment Expected to Grow at the Highest CAGR in Asia-Pacific During the Forecast Period
Figure 31 Marketing Application is Expected to Exhibit the Highest Growth Rate in the Digital Asset Management Market During 2015-2020
Figure 32 Europe is Expected to Have the Highest Adoption of Digital Asset Management Solutions for Marketing Application
Figure 33 North America is Expected to Increasingly Adopt Digital Asset Management Solutions for Distribution Application
Figure 34 On-Premises Deployment Type is Expected to Have the Largest Market Size in 2015
Figure 35 Cloud Deployment Type is Expected to Grow at the Highest CAGR in Asia-Pacific
Figure 36 On-Premises Deployment Type is Expected to Grow Extensively in Asia-Pacific
Figure 37 Large Enterprises Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 38 Cloud Deployment Type is Expected to Grow Substantially in Asia-Pacific and Europe
Figure 39 Large Enterprises Segment Expected to Adopt Digital Asset Management Solutions Extensively in Europe
Figure 40 Media and Entertainment Industry is Expected to Have the Largest Market Size in the Digital Asset Management Market
Figure 41 Government Sector is Expected to Exhibit Highest Adoption of Digital Asset Management Solution in Asia-Pacific
Figure 42 Digital Asset Management Market in Retail and Consumer Goods Industry is Expected to Dominate in North America in 2015
Figure 43 BFSI Sector in Europe Expected to Adopt Digital Asset Management Solutions Expansively By 2020
Figure 44 Geographical Analysis of Regions
Figure 45 North America Market Snapshot
Figure 46 Asia-Pacific Market Snapshot
Figure 47 Companies Adopted New Product Launches as the Key Growth Strategy Over the Past Three Years
Figure 48 Market Evaluation Framework
Figure 49 Battle for Market Share: New Product Launches and Partnerships Were the Key Strategies
Figure 50 Geographic Revenue Mix of Top 5 Market Players
Figure 51 Opentext Corporation: Company Snapshot
Figure 52 Opentext Corporation: SWOT Analysis
Figure 53 Oracle Corporation: Company Snapshot
Figure 54 Oracle Corporation: SWOT Analysis
Figure 55 Adobe Systems Incorporated: Company Snapshot
Figure 56 Adobe Systems: SWOT Analysis
Figure 57 Hewlett-Packard: Company Snapshot
Figure 58 Hewlett-Packard: SWOT Analysis
Figure 59 ADAM Software: SWOT Analysis
Figure 60 IBM Corporation: Company Snapshot
Figure 61 EMC Corporation : Company Snapshot
Figure 62 Cognizant Technology Solutions Corp: Company Snapshot

The Digital Asset Management (DAM) market is estimated to grow from USD 1.42 Billion in 2015 to USD 5.36 Billion by 2020. The DAM market is expected to grow at an impressive Compound Annual Growth Rate (CAGR) of 30.4% because of the increasing need of digital marketing solution and applications among enterprises for various purposes such as asset analytics, and lifecycle and rights management. Other significant factors driving this market are increasing demand for integrated solutions and rising usage SaaS-based solutions.

The video management and brand portal solutions are expected to have the largest market share and dominate the Digital Asset Management market from 2015 to 2020, due to the increasing use of digital platforms for branding and marketing of products. The use of this DAM technology is helping enterprises in various industries to grow their business by providing centralized management of digital content and other assets. Improved customer motivation helps in driving overall customer productivity, which increases the use of DAM solutions and services.

Sales and Marketing is one of the field in which digital asset management is being adopted rigorously. It helps in developing a foolproof roadmap to maintain and uphold product and service brand name and image by various methods. Furthermore, photography/graphics and designing is another major field, which is making use of DAM solutions. Companies are using DAM solutions in this field to access files, store and share photos, and secure designs. It is the fastest-growing application type among DAM applications as it plays vital role in providing assistance to sales personnel in real time access to sales assets.

The digital asset management solution and services are being increasingly adopted in various verticals, such as media and entertainment, retail and consumer goods, and BFSI, which have led to the growth of the market globally. The media and entertainment sector is expected to grow at the highest rate from 2015 to 2020.

Digital Asset Management Market

North America is expected to hold the largest market share and dominate the Digital Asset Management market from 2015 to 2020. The higher adoption rate is expected to restructure organization operations in North America. APAC offers potential growth opportunities, as there is a rise in cloud technology and digital technology adoption among small and medium enterprise and large enterprises to improve employee productivity.

However, the high cost of DAM solutions restricts the market growth. In the last three years, the high price of DAM solutions, which is over USD 100,000 on an average, thereby, inhibits its adoption across various businesses having budget constraints. The major vendors in the DAM market includes OpenText, Oracle, Adobe Systems, HP, ADAM, IBM, EMC, Cognizant, NorthPlains, and Widen. OpenText is one of the major players in this market. This player has adopted various strategies such as new product developments, and partnerships, to cater to the needs of the Digital Asset Management market. This can be witnessed with the recent new product launch of integrated solution in September 2015 with SAP for providing omni-channel experience to DAM customers. Moreover, in January 2015, Open Text launched next generation media management that will help enterprises to secure, manage, store, digital assets in an advance way.

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