HOME Top Market Reports Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020

Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: June 2015
Report Code: TC 3500

 

  Speak to Analyst Enquiry Before Buying  
purchase report
download pdf  request for customisation


With the escalating consumerization of IT, there has been a proliferation of content generation due to the prevalent adoption of mobile devices and rising internet consumption across the world. This extensive generation of web-based data has augmented the demand for solutions pertaining to the streamlining of secured data access and its management across diverse organizations, since the organizational web-content is critical and needs efficient handling and consistency while publishing on the website. The web content management (WCM) solutions streamline and optimize the processes involved in content production and leveraging this data along with enhancing organizational productivity, thereby encouraging companies to adopt the solution. In addition, these solutions help in reducing the cost attached with the management and grant secure access to the vast web-content of the businesses. Moreover, companies gain a return on their investments as they can eliminate the redundant generation activities, while maintaining improved customer relations.

Presently, with the emergence of WCM, organizations are encouraged to access and store all their web-content within the centralized management. The usage of WCM enables companies to proficiently manage and streamline the access of web-content, thereby enabling a more defined usage of online content.

With the evolution of cloud-based WCM solutions, the companies can enhance their productivity in a cost-effective manner as the expansion of IT resources is not needed for its deployment. However, the feasibility of cloud solutions adoption and its integration with the existing IT ecology along with the specific return on investments are the continuing concerns for organizations. This, in turn, has empowered WCM vendors to offer these cloud-based WCM solutions to extend their services and enter prospective markets.

The major driving force for the web content management market is the increased consumption of and emphasis on web-content along with an escalating usage of social media sites. Additionally, businesses are progressively concentrating on the digital medium for marketing endeavors due to the significant adoption of mobile devices, increasing internet consumption, along with the escalating overall online time spent by the users. Thereby, this encourages companies to consider WCM solutions that can augment their business advancements and enhance customer relations. Moreover, WCM solutions offer a user-friendly experience to the clientele by pushing intended content, comprising campaign and email management.

However, the WCM solutions adoption is hindered due to the lack of proficient workforce that can easily leverage the solution and other features such as web analytics for superior business progressions. This encourages the demand for proficient editors that are equipped to edit out inappropriate data along with maintaining consistency across the site.

Presently, the organizations’ consideration for investing in WCM is escalating significantly as the benefits attached with it stimulate its implementation, besides the rising demand to gain a competitive advantage over others. In the years to come, this trend is expected to continue making WCM solution providers offer more advanced and superior solutions that are integrated with mobility as a prime constituent to enable contemporary content management.

The report spans the overall structure of the web content management market and provides premium insights that can help solution vendors, application developers, technology providers, and internet service providers to identify the need of enterprises and small and medium businesses (SMBs) along with exhibiting the need gaps for cloud services providers and WCM solution providers. The report also analyzes the growth rate and penetration of WCM across all the major regions.

The web content management market report is segmented on the basis of solutions, services, deployment types, user types, industry verticals, and regions. The solutions are further categorized as smart content management, social media integration, web analytics, digital asset management integration, web creation and edit tools, and system and technology integration. The services are sub-segmented into implementation, training and support, and consulting. The deployment types are categorized into cloud and on-premises and the WCM users are segmented into enterprises and SMBs. In addition, the report classifies the industry verticals into retail and consumer goods, media and entertainment, travel and hospitality, education, government and public sector, high-tech and telecom, BFSI, manufacturing, and healthcare.

The web content management market is fast gaining traction which is evident from the acquisitions of Fatwire by Oracle and Clickability by Upland Software. Key players such as Acquia, Inc., Adobe Corporation, IBM Corporation, Oracle Corporation, Opentext, Hewlett-Packard, Microsoft Corporation, SDL, and EMC Corporation offer WCM solutions to enterprises and SMBs.

The report also analyzes the global adoption trends, future growth potentials, key drivers, restraints, opportunities, and best practices in the web content management market, along with the market size estimation across different regions as well as user segments.

The report forecasts the web content management market size and trends in the following submarkets:

On the basis of solutions:

  • Content Creation and Edit Tools
  • Mobile Web CMS
  • Portals
  • Digital Asset Management Integration
  • Social Media Integration
  • Content Analytics Integration
  • Other System and Technology Integration

On the basis of services:

  • Managed Services
  • Support, Training, and Consulting

On the basis of deployment types:

  • Cloud
  • On-Premises

On the basis of user types:

  • Enterprises
  • SMBs

On the basis of industry verticals:

  • Retail and Consumer Goods
  • Media and Entertainment
  • Travel and Hospitality
  • Education
  • Government and Public Sector
  • Telecom and IT
  • BFSI
  • Manufacturing
  • Healthcare
  • Others

On the basis of regions:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Market Size Estimation
    2.2 Market Breakdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data From Secondary Sources
           2.3.2 Key Data From Primary Sources
    2.4 Assumptions
    2.5 Key Industry Insights

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Web Content Management Market
    4.2 Global Web Content Management Market: Top Three Solutions
    4.3 Global WCM Solution Market
    4.4 Global Web Content Management Market Potential
    4.5 Global WCM User Market (2020)
    4.6 WCM Regional Market
    4.7 WCM Solution Growth Matrix
    4.8 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Solution
           5.3.2 By Service
           5.3.3 By Deployment Type
           5.3.4 By User Type
           5.3.5 By Industry Vertical
           5.3.6 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Need for Analytics Integration Within WCM
                    5.4.1.2 Growth of Online Marketing and Education
                    5.4.1.3 Demand for Multi-Channel Experience
           5.4.2 Restraints
                    5.4.2.1 Focused Towards Organizational Needs Rather Than User Needs
                    5.4.2.2 Lack of Control and Management
           5.4.3 Opportunities
                    5.4.3.1 Increasing Demand for Online Solutions Among Organizations
                    5.4.3.2 Integration of Internet of Things (IOT) Into WCM
           5.4.4 Challenges
                    5.4.4.1 Migration of Existing Assets Into  WCM
                    5.4.4.2 Implementation of WCM is Time-Consuming

6 Industry Trends (Page No. - 51)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Pest Analysis
           6.4.1 Political Factors
           6.4.2 Economic Factors
           6.4.3 Social Factors
           6.4.4 Technological Factors

7 Global Web Content Management Market Analysis, By Solution (Page No. - 57)
    7.1 Introduction
    7.2 Content Creation and Edit Tools
    7.3 Mobile Web CMS
    7.4 Portals
    7.5 Digital Asset Management Integration
    7.6 Social Media Integration
    7.7 Content Analytics Integration
    7.8 Other System and Technology Integration

8 Global Web Content Management Market Analysis, By Service (Page No. - 69)
    8.1 Introduction
    8.2 Managed Services
    8.3 Support, Training and Consulting Services

9 Global Web Content Management Market Analysis, By Deployment Type (Page No. - 74)
    9.1 Introduction
    9.2 Cloud Deployment
    9.3 On-Premises Deployment

10 Global Web Content Management Market Analysis, By User Type (Page No. - 78)
     10.1 Introduction
     10.2 SMB
     10.3 Enterprise

11 Global Web Content Management Market Analysis, By Industry Vertical (Page No. - 86)
     11.1 Introduction
     11.2 Retail and Consumer Goods
     11.3 Media and Entertainment
     11.4 Travel and Hospitality
     11.5 Education
     11.6 Government and Public Sector
     11.7 High-Tech and Telecom
     11.8 BFSI
     11.9 Manufacturing
     11.10 Healthcare
     11.11 Others

12 Geographic Analysis (Page No. - 99)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 117)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 Mergers and Acquisitions
             13.2.2 New Product Launches
             13.2.3 Partnerships
             13.2.4 VC Funding

14 Company Profile (Page No. - 127)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     14.1 Introduction
     14.2 Adobe Systems
     14.3 Hewlett-Packard Corporation (HP)
     14.4 Oracle Corporation
     14.5 IBM Corporation
     14.6 Sitecore
     14.7 Microsoft Corporation
     14.8 Opentext Corporation
     14.9 EMC Corporation
     14.10 SDL PLC.
     14.11 Acquia, Inc.

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 157)
     15.1 Insights of Industry Experts
     15.2 Discussion Guide
     15.3 Introducing RT: Real-Time Market Intelligence
     15.4 Available Customizations
     15.5 Related Reports


List of Tables (73 Tables)

Table 1 Global Web Content Management Market Size and Growth, 2013–2020 ($Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Global WCM Market Size, By Solution, 2013–2020 ($Million)
Table 7 Content Creation and Edit Tools: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 8 Content Creation and Edit Tools: WCM Market Size, By Region, 2013–2020 ($Million)
Table 9 Mobile Web CMS: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 10 Mobile Web CMS: WCM Market Size, By Region, 2013–2020 ($Million)
Table 11 Portals: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 12 Portals: WCM Market Size, By Region, 2013–2020 ($Million)
Table 13 Digital Asset Management Integration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 14 Digital Asset Management Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 15 Social Media Integration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 16 Social Media Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 17 Content Analytics Integration: WCM Market Size,  By User Type, 2013–2020 ($Million)
Table 18 Content Analytics Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 19 Other System and Technology Integration: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 20 Other System and Technology Integration: WCM Market Size, By Region, 2013–2020 ($Million)
Table 21 Global Web Content Management Market Size, By Service, 2013–2020 ($Million)
Table 22 Managed Services: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 23 Managed Services: WCM Market Size, By Region, 2013–2020 ($Million)
Table 24 Support, Training and Consulting Services: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 25 Support, Training and Consulting Services: WCM Market Size, By Region, 2013–2020 ($Million)
Table 26 Global Web Content Management Market Size, By Deployment Type, 2013-2020 ($Million)
Table 27 Cloud Deployment: WCM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 28 On-Premises Deployment: WCM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 29 Global Web Content Management Market Size, By User Type, 2013–2020 ($Million)
Table 30 SMB: WCM Market Size, By Solution, 2013–2020 ($Million)
Table 31 SMB: WCM Market Size, By Deployment Type, 2013–2020 ($Million)
Table 32 SMB: WCM Market Size, By Service, 2013–2020 ($Million)
Table 33 SMB: WCM Market Size, By Region, 2013–2020 ($Million)
Table 34 Enterprise: Web Content Management Market Size, By Solution, 2013–2020 ($Million)
Table 35 Enterprise: WCM Market Size, By Deployment Type, 2013–2020 ($Million)
Table 36 Enterprise: WCM Market Size, By Service, 2013–2020 ($Million)
Table 37 Enterprise: WCM Market Size, By Region, 2013–2020 ($Million)
Table 38 Global WCM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 39 Retail and Consumer Goods: Web Content Management Market Size, By Region, 2013–2020 ($Million)
Table 40 Media and Entertainment: WCM Market Size, By Region, 2013–2020 ($Million)
Table 41 Travel and Hospitality: WCM Market Size, By Region, 2013–2020 ($Million)
Table 42 Education: WCM Market Size, By Region, 2013–2020 ($Million)
Table 43 Government and Public Sector: WCM Market Size, By Region, 2013–2020 ($Million)
Table 44 High-Tech and Telecom: WCM Market Size, By Region, 2013–2020 ($Million)
Table 45 BFSI: WCM Market Size, By Region, 2013–2020 ($Million)
Table 46 Manufacturing: WCM Market Size, By Region, 2013–2020 ($Million)
Table 47 Healthcare: WCM Market Size, By Region, 2013–2020 ($Million)
Table 48 Others: WCM Market Size, By Region, 2013–2020 ($Million)
Table 49 Global WCM Market Size, By Region, 2013–2020 ($Million)
Table 50 North America: Web Content Management Market Size, By Solution, 2013–2020 ($Million)
Table 51 North America: WCM Market Size, By Service, 2013–2020 ($Million)
Table 52 North America: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 53 North America: WCM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 54 Europe: Web Content Management Market Size, By Solution, 2013–2020 ($Million)
Table 55 Europe: WCM Market Size, By Service, 2013–2020 ($Million)
Table 56 Europe: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 57 Europe: WCM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 58 APAC: WCM Market Size, By Solution, 2013–2020 ($Million)
Table 59 APAC: WCM Market Size, By Service, 2013–2020 ($Million)
Table 60 APAC: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 61 APAC: WCM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 62 MEA: Web Content Management Market Size, By Solution, 2013–2020 ($Million)
Table 63 MEA: WCM Market Size, By Service, 2013–2020 ($Million)
Table 64 MEA: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 65 MEA: WCM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 66 Latin America: Web Content Management Market Size, By Solution, 2013–2020 ($Million)
Table 67 Latin America: WCM Market Size, By Service, 2013–2020 ($Million)
Table 68 Latin America: WCM Market Size, By User Type, 2013–2020 ($Million)
Table 69 Latin America: WCM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 70 Mergers and Acquisitions, 2011–2015
Table 71 New Product Launches, 2013–2015
Table 72 Partnerships, 2011–2015
Table 73 VC Funding, 2011–2014


List of Figures (61 Figuires)

Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 6 Data Triangulation
Figure 7 Global WCM Market, Solution Snapshot (2015 vs 2020): Content Creation and Edit Tools and Content Analytics Integration Solutions in Web Content Management to Grow Rapidly
Figure 8 High-Tech and Telecom and BFSI to Gain the Highest Traction During the Forecast Period
Figure 9 Global Web Content Management Market Share, 2015: North America Expected to Account for the Highest Market Share for the Period 2015–2020
Figure 10 Rising Need for IOT Integrated WCM Solutions Acts as an Attractive Market Opportunity in the Global WCM Market
Figure 11 Content Analytics Integration, Mobile Web CMS and Other System and Technology Integration are the Top Three Solutions
Figure 12 North America Holds the Maximum Share in the WCM Solution Market
Figure 13 APAC Market is Expected to Have the Highest Market Growth Potential for Web Content Management Solution
Figure 14 Enterprise Segment Will Continue to Dominate the Market During the Forecast Period
Figure 15 APAC Market is Expected to Grow Faster Than Europe and North America
Figure 16 Global WCM Solution, Growth Matrix
Figure 17 Asia-Pacific Market to Grow Exponentially During the Forecast Period
Figure 18 Integration With IOT and Wearable Technology With Web Content Management Solutions to Play A Crucial Role
Figure 19 Web Content Management Market Segmentation: By Solution
Figure 20 WCM Market Segmentation: By Service
Figure 21 WCM Market Segmentation: By Deployment Type
Figure 22 WCM Market Segmentation: By User Type
Figure 23 WCM Market Segmentation: By Industry Vertical
Figure 24 WCM Market Segmentation: By Region
Figure 25 Demand for Multi-Channel Experience Will Drive the Web Content Management Market
Figure 26 Value Chain Analysis (2015): Major Role Played By Cloud Service Providers
Figure 27 Porter’s Five Forces Analysis (2015): Presence of Local Players Increasing the Competition in the Industry
Figure 28 Content Creation and Edit Tools and Portals to Lead the Solution Market
Figure 29 Content Analytics Integration to Grow Substantially During the Forecast Period
Figure 30 Companies to Adopt Managed Services at A Higher Rate Than Support, Training and Consulting Services
Figure 31 Organizations Will Continue to Deploy On-Premises-Based Web Content Management Solutions at A Considerable Rate
Figure 32 Enterprises are Expected to Continue Dominating the Web Content Management Market During the Forecast Period
Figure 33 North America has A Significant Amount of WCM Solutions Adoption Among SMBs
Figure 34 Enterprises in Europe Will Continue to Implement WCM Solutions During the Forecast Period
Figure 35 Retail and Consumer Goods to Continue to Dominate the Web Content Management Market During Forecast Period
Figure 36 WCM Market in Travel and Hospitality Sector is Expected to Grow Exponentially During the Forecast Period
Figure 37 WCM Market for High-Tech and Telecom is Expected to Grow Exponentially in APAC
Figure 38 BFSI in Asia-Pacific is Expected to Adopt WCM Solution at A Faster Rate
Figure 39 Geographic Snapshot: Rapid Growth Markets are Emerging as New Hotspot in the WCM Market
Figure 40 APAC: an Attractive Destination for All WCM Solutions
Figure 41 North America Market Snapshot: Enterprises to Contribute Maximum to the Market
Figure 42 APAC Web Content Management Market Snapshot: Mobile Web CMS to Gain Popularity Among the Users
Figure 43 Companies Adopted Mergers and Acquisition as the Key Growth Strategy Over the Last 3 Years
Figure 44 EMC Grew at the Highest Rate Between 2010 and 2014
Figure 45 Global WCM Market, Product Category Mapping
Figure 46 Market Evaluation Framework
Figure 47 Battle for Market Share: Mergers and Acquisitions and New Product Launches Were the Key Strategies
Figure 48 Geographic Revenue Mix of Top 4 Market Players
Figure 49 Adobe Systems: Company Snapshot
Figure 50 Adobe Systems Incorporated: SWOT Analysis
Figure 51 HP Corporation: Company Snapshot
Figure 52 HP: SWOT Analysis
Figure 53 Oracle Corporation: Company Snapshot
Figure 54 Oracle Corporation: SWOT Analysis
Figure 55 IBM Corporation: Company Snapshot
Figure 56 IBM: SWOT Analysis
Figure 57 Sitecore: SWOT Analysis
Figure 58 Microsoft Corporation: Company Snapshot
Figure 59 Opentext Corporation: Company Snapshot
Figure 60 EMC Corporation: Company Snapshot
Figure 61 SDL PLC.: Company Snapshot

The web content management (WCM) market continues to evolve and exhibit expansive growth in the years to come. This market is expected to grow substantially with fast-paced adoption among the enterprises. The solution vendors commenced offering web-based digital solutions to enhance online marketing activities, in 1995. Initially, these solutions were deployed by large enterprises as they have sufficient capital and IT to support the services. Further, in the 2000s, solution vendors started providing their content management solutions directly to customers, regardless of the involvement of any third-party provider. Furthermore, in 2010, the WCM technology emerged as one of the fastest growing technologies. Moreover, to increase the usage of this technology, solution providers developed web-based content management solutions that were accessible through mobile devices.

With rapid progressions in both content and technology, web content management also had to keep up with the pace. Earlier, organizations were focused on publishing content without IT support; however, today customers are progressively demanding customized user experience across diverse channels such as mobile and social. This adds to the demand for enhanced customer-centric WCM solutions among businesses.

There has been a proliferation of content generation due to the prevalent adoption of mobile devices and rising internet consumption across the world. This extensive generation of data on the web has increased the demand for solutions pertaining to the streamlining of content generation and its management since the business content is sensitive and needs efficient handling for future reference. The WCM solutions simplify and optimize the procedures involved in web content production and utilize it for enhancing organizational efficiency and customer relations, thereby stimulating businesses to adopt the solutions. In addition, these solutions help in reducing the cost attached with the creation and management of the large web-based content of the organizations as it requires less IT. Moreover, companies gain a return on their investments as they can eliminate the redundant content generation activities, while delivering specific personalized user experience to its customers.

Presently, with the emergence of WCM software, organizations are empowered to offer explicit content to its clientele, suiting their specific needs across multiple channels such as the web and mobile. The usage of WCM enables organizations to proficiently manage the content as they are allocated metadata for tracking, allowing a more defined usage of these solutions along with their linkage with other assets in the repository.

The businesses with a forward-looking approach intend to adopt customer-centric WCM solutions with mobility component as a prevailing growth strategy. Due to the unconventional flexible work ways, integrated workflows, repurposing of content, along with the need for dynamic content creation for mobile devices, businesses are rapidly embracing these solutions. However, the web content management market faces challenges such as time consuming implementation procedures and fear of losing data while migrating existing content from legacy systems to newer WCM systems. The implementation of WCM also requires a competent workforce consisting of editor to manage content and using WCM features. This deters its implementation across various businesses, especially SMBs that have budget constrictions.

There has been a wide and dominant adoption of WCM among enterprises, as they have enormous web content backed with sufficient capital to invest in content management systems for ensuring enhanced and secure dynamic content, improved customer relationships, along with repurposing of the content to assist marketing endeavors. Enterprise also have sufficient IT support to devote to its maintenance and integration, with other existing systems such as CRM and DAM. North American enterprises, particularly in the U.S. and Canada, are rapidly adopting web content management solutions as there is a substantial convergence of mobile devices and varied channels of delivery across organizations for offering enriched services to their customers. In addition, the mandatory compliance with certain industry specific regulations such as HIPAA for healthcare and PCI DSS for the BFSI vertical, further encourage the adoption of WCM solutions.

The adoption of cloud-based WCM solutions is also expected to be expansive among the SMBs as they help increase their business progressions and respond to the changing customer needs such as personalized specific content at a condensed cost.

The web content management market is rapidly gaining traction which is evident with the acquisitions of Equivio by Microsoft, and Fotolia by Adobe. Various WCM providers such as OpenText, Oracle Corporation, Adobe Corporation, EMC Corporation, Hewlett-Packard, IBM, SDL Plc., Sitecore, and Acquia, Inc., are offering advanced WCM solutions pertaining to the needs of both enterprises and SMBs. Besides this, various technology providers and Open-Source platform providers are developing innovative techniques with search engine optimization, next-generation interactive services, Internet of Things (IoT), wearable technology, along with mobility to better manage web content. In addition, the cloud services providers are also offering their cloud-based WCM solutions to organizations that have budget limitations to enlarge resources for the efficient utilization of these solutions. Thus, WCM vendors, technology providers, Open-Source platform providers, and cloud services providers are also adding significant value to the WCM market. However, this fragmentation in the market has complicated the vendor consideration in the web content management market, and is expected to increase the vendor consolidation trend in the next five years. The hybrid WCM solutions are expected to gain high traction, as it is easier for organizations to adopt them without losing the existing customer data.

MarketsandMarkets expects the web content management market to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5% during the forecast period.

Global Web Content Management Market: Market Size, 2015–2020 ($Billion)

Web Content Management Market

Source: MarketsandMarkets Analysis

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit http://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement

Connect With Us

Follow us on LinkedIn  Follow us on Facebook   Follow us on Twitter 
Live Chat Support


US : 1-888-600-6441
UK : 44-800-368-9399

Search reports



Access reports on all high
growth Telecom and IT Markets on KnowledgeStore
Request Demo Now