HOME Top Market Reports Web Content Management Market by Solution, Service, Deployment, User type, Industry, and by Region (North America, Europe, Asia-pacific, Middle East and Africa and Latin America) - Global Forecast to 2021

Web Content Management Market by Solution, Service, Deployment, User type, Industry, and by Region (North America, Europe, Asia-pacific, Middle East and Africa and Latin America) - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: July 2016
Report Code: TC 3500

 

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MarketsandMarkets estimates the Web Content Management (WCM) market to grow from USD 3.89 Billion in 2016 to USD 8.25 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 16.2%.The base year considered for the study is 2015 with market size of 3.47 Billion and the market size has been projected from 2016 to 2021. The report covers the Web Content Management market and usage of WCM solutions and services in it. This report provides brief introduction of WCM solutions and services and the current trends of their usage. The objective of this market study includes analysis of each subsegment with respect to individual growth trends and contribution towards the overall market. Another objective of the study is to forecast the market size of each and every segment with respect to the five major regions.

Major players in the WCM ecosystem were identified across regions, their offerings, and distribution channels; the regional presence has been studied through in-depth discussions. The average revenue generated by these companies segmented by region was used to arrive at the overall Web Content Management market size. This overall market size is used in the top-down procedure to estimate the sizes of other individual markets via percentage splits from secondary and primary research.

All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study have been verified through primary research and analyzed from the market knowledge. The breakdown of profiles of primary is depicted in the below figure.

Web Content Management Market

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the Web Content Management market consists of solution and service providers such as SDL Plc., Episerver, and EMC Corporation; on-cloud and on-premises providers such as OpenText, IBM, and Oracle; and cloud service providers such as Acquia and Microsoft. WCM solution and service providers deliver their solutions to businesses as per their need, which are later on assisted by WCM service providers for implementation and consulting.

Target Audience:

  • WCM solution providers
  • WCM service providers
  • Internet service providers
  • Cloud service providers
  • WCM platform providers

Report Scope:

The report segments the Web Content Management market on the following basis.

By Solution:

  • Digital Marketing Management
  • Mobile and Social Content Management
  • Web Experience Management
  • Digital Asset Management Integration
  • Web Creation and Edit Tools
  • Content Analytics
  • Others (ERP and CRM Integration)

By Service:

  • Training and Support
  • Implementation
  • Consulting

By Deployment Type:

  • On-Cloud
  • On-Premises

By User Type:

  • Large Enterprises
  • Small and Medium Enterprises

By Industry Vertical:

  • Retail and Consumer Goods
  • Education
  • Healthcare
  • Travel and Hospitality
  • Banking, Financial Services, and Insurance
  • Government
  • High-Tech and Telecom
  • Media and Entertainment
  • Others (Manufacturing and Non-profit Organizations)

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American Web Content Management market
  • Further breakdown of the European WCM market
  • Further breakdown of the APAC WCM market
  •  Further breakdown of the MEA WCM market
  • Further breakdown of the Latin American WCM market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data Taken From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Break Down of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 23)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in the Market
    4.2 Market, By User Type and By Region
    4.3 Market Potential
    4.4 Web Content Management Market, By Deployment Type, 2016
    4.5 Lifecycle Analysis, By Region, 2015

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Solution
           5.2.2 By Service
           5.2.3 By Deployment Type
           5.2.4 By User Type
           5.2.5 By Industry
           5.2.6 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rising Demand for Web-Based Marketing
                    5.3.1.2 Multi-Channel Experience Management
           5.3.2 Restraints
                    5.3.2.1 Mounting Data on Websites
                    5.3.2.2 Network Connectivity Issues
           5.3.3 Opportunities
                    5.3.3.1 Increasing Usage of Content Management Systems
                    5.3.3.2 Integration of Advance Technologies With WCM
           5.3.4 Challenges
                    5.3.4.1 Implementation of WCM Technology Within Existing Systems

6 Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Strategic Benchmarking
    6.4 Current Trends in the WCM Market
           6.4.1 Growth of Online Marketing
           6.4.2 Mobile Content Management
           6.4.3 Integration With Business Applications

7 Web Content Management Market Analysis, By Solution Type (Page No. - 42)
    7.1 Introduction
    7.2 Digital Marketing Management
    7.3 Mobile and Social Content Management
    7.4 Web Experience Management
    7.5 Digital Asset Management Integration
    7.6 Web Creation and Edit Tools
    7.7 Content Analytics
    7.8 Others (ERP and CRM Integration)

8 Web Content Management Market Analysis, By Service (Page No. - 54)
    8.1 Introduction
    8.2 Training and Support Services
    8.3 Implementation Services
    8.4 Consulting Services

9 Web Content Management Market Analysis, By Deployment Type (Page No. - 60)
    9.1 Introduction
    9.2 Cloud
    9.3 On-Premises

10 Web Content Management Market Analysis, By User Type (Page No. - 65)
     10.1 Introduction
     10.2 Large Enterprise
     10.3 Small and Medium Enterprise

11 Web Content Management Market Analysis, By Industry (Page No. - 71)
     11.1 Introduction
     11.2 Media and Entertainment
     11.3 Retail and Consumer Goods
     11.4 Education
     11.5 Healthcare
     11.6 Travel and Hospitality
     11.7 Banking, Financial Services, and Insurance
     11.8 Government
     11.9 High-Tech and Telecom
     11.10 Others (Manufacturing and Non-Profit Organizations)

12 Geographic Analysis (Page No. - 82)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 101)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 New Product Launches
             13.2.2 Partnerships and Collaborations
             13.2.3 Mergers and Acquisitions

14 Company Profiles (Page No. - 107)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     14.1 Introduction
     14.2 Open Text Corporation
     14.3 Oracle Corporation
     14.4 Adobe Systems Incorporated
     14.5 IBM Corporation
     14.6 SDL PLC
     14.7 Microsoft Corporation
     14.8 Sitecore Corporation
     14.9 Aquia, Inc.
     14.10 Episerver, Inc.
     14.11 EMC Corporation

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 136)
     15.1 Other Key Developments
     15.2 Discussion Guide
     15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.4 Introducing RT: Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports


List of Tables (73 Tables)

Table 1 Global Market Size and Growth Rate, 2014–2021 (USD Million, Yoy %)
Table 2 Web Content Management Market Size, By Solution Type, 2014–2021 (USD Million)
Table 3 Digital Marketing Management: Market Size, By User Type, 2014–2021 (USD Million)
Table 4 Digital Marketing Management: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Mobile and Social Content Management: Market Size, By User Type, 2014–2021 (USD Million)
Table 6 Mobile and Social Content Management: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Web Experience Management: Market Size,  By User Type, 2014–2021 (USD Million)
Table 8 Web Experience Management: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Digital Asset Management Integration: Market Size, By User Type, 2014–2021 (USD Million)
Table 10 Digital Asset Management Integration: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Web Creation and Edit Tools: Market Size, By User Type, 2014–2021 (USD Million)
Table 12 Web Creation and Edit Tools: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Content Analytics: Market Size, By User, 2014–2021 (USD Million)
Table 14 Content Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Others (ERP and CRM Integration): Market Size, By User Type, 2014–2021 (USD Million)
Table 16 Others (ERP and CRM Integration): Market Size, By Region, 2014–2021 (USD Million)
Table 17 Web Content Management Market Size, By Service, 2014–2021 (USD Million)
Table 18 Training and Support Services: Market Size, By User Type, 2014–2021 (USD Million)
Table 19 Training and Support Services: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Implementation Services: Market Size, By User Type, 2014–2021 (USD Million)
Table 21 Implementation Services: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Consulting Services: Market Size, By User Type, 2014–2021 (USD Million)
Table 23 Consulting Services: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Web Content Management Market, By Deployment Type, 2014–2021 (USD Million)
Table 25 Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 26 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Market Size, By User Type, 2014–2021 (USD Million)
Table 28 Large Enterprises: Market Size, By Solution Type, 2014–2021 (USD Million)
Table 29 Large Enterprises: Market Size, By Service, 2014–2021 (USD Million)
Table 30 Small and Medium Enterprises: Market Size, By Solution Type, 2014–2021 (USD Million)
Table 31 Small and Medium Enterprises: Market Size, By Service, 2014–2021 (USD Million)
Table 32 Web Content Management Market Size, By Industry, 2014–2021 (USD Million)
Table 33 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Retail and Consumer Goods: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Education: Market Size, By Region,  2014–2021 (USD Million)
Table 36 Healthcare: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Region, 2014–2021 (USD Million)
Table 38 BFSI: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Government: Market Size, By Region, 2014–2021 (USD Million)
Table 40 High-Tech and Telecom: Market Size, By Region, 2014–2021 (USD Million)
Table 41 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 42 Web Content Management Market Size, By Region, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Solution Type, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 46 North America: Market Size, By User Type, 2014–2021 (USD Million)
Table 47 North America: Market Size, By Industry, 2014–2021 (USD Million)
Table 48 Europe: Web Content Management Market Size, By Solution Type, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By User Type, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Industry, 2014–2021 (USD Million)
Table 53 Asia-Pacific: Web Content Management Market Size, By Solution Type, 2014–2021 (USD Million)
Table 54 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By User Type, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Industry, 2014–2021 (USD Million)
Table 58 Middle East and Africa: Web Content Management Market Size, By Solution Type, 2014–2021 (USD Million)
Table 59 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 60 Middle East and Africa: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 61 Middle East and Africa: Market Size, By User Type, 2014–2021 (USD Million)
Table 62 Middle East and Africa: Market Size, By Industry, 2014–2021 (USD Million)
Table 63 Latin America: Market Size, By Solution Type, 2014–2021 (USD Million)
Table 64 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 65 Latin America: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 66 Latin America: Market Size, By User Type, 2014–2021 (USD Million)
Table 67 Latin America: Market Size, By Industry, 2014–2021 (USD Million)
Table 68 New Product Launches, 2015-2016
Table 69 Partnerships, 2015-2016
Table 70 Acquisitions, 2016
Table 71 New Product Launches, 2013-2015
Table 72 Partnerships and Collaborations, 2013-2015
Table 73 Acquisitions, 2013-2015


List of Figures (56 Figures)

Figure 1 Market Segmentation
Figure 2 Global Web Content Management Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Web Content Management Market, 2016-2021
Figure 8 Global Market Size, By Industry: Retail and Consumer Goods is Expected to Dominate the Market in (2016-2021)
Figure 9 Global Market Share, By Region: North America is Expected to Exhibit the Largest Market Share in 2016
Figure 10 Growing Usage of Digital Marketing Solution is Expected to Drive Market Growth During the Forecast Period
Figure 11 Retail and Consumer Goods Industry is Expected to Gain the Highest Traction in Terms of Market Share in 2016
Figure 12 Asia-Pacific is Expected to Have the Highest Market Growth Potential During the Forecast Period
Figure 13 On-Premises Segment is Expected to Dominate the Market in 2016
Figure 14 Regional Lifecycle: North America is Expected to Be in the Growth Phase in 2016
Figure 15 Web Content Management Market Segmentation: By Solution
Figure 16 Market Segmentation: By Service
Figure 17 Market Segmentation: By Deployment Type
Figure 18 Market Segmentation: By User Type
Figure 19 Market Segmentation: By Industry
Figure 20 Market Segmentation: By Region
Figure 21 Market Drivers, Restraints, Opportunities, and Challenges
Figure 22 WCM Market: Value Chain Analysis
Figure 23 Strategic Benchmarking: New Product Launches of Top Vendors
Figure 24 Mobile and Social Content Management is Expected to Grow at the Highest CAGR
Figure 25 The Mobile and Social Content Management is Expected to Grow at the Highest CAGR in Asia-Pacific
Figure 26 North America is Expected to Adopt Web Creation and Edit Tools Swiftly During the Forecast Period
Figure 27 Consulting Services Segment is Expected to Grow Extensively During the Forecast Period
Figure 28 Implementation Services Segment is Expected to Gain Major Importance in Europe and Asia-Pacific During the Forecast Period
Figure 29 On-Premises Deployment Type is Expected to Have the Largest Market Size in 2016
Figure 30 Cloud Deployment Type is Expected to Grow at the Highest Rate in Asia-Pacific
Figure 31 On-Premises Deployment Type is Expected to Grow Extensively in Asia-Pacific
Figure 32 Large Enterprises Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 33 Large Enterprises Segment is Expected to Adopt Mobile and Social Content Management Solutions Extensively
Figure 34 Media and Entertainment Industry is Expected to Have Significant Market Size in the Web Content Management Market
Figure 35 The Education Industry in North America is Expected to Show the Maximum Contribution Toward the WCM Market
Figure 36 Travel and Hospitality in Asia-Pacific Will Extensively Adopt WCM Solutions During the Forecast Period
Figure 37 Asia-Pacific is Expected to Adopt Web Content Management Solutions Expansively By 2021
Figure 38 Geographic Snapshot
Figure 39 North America Market Snapshot: On-Premises Deployment Type is Expected to Contribute the Maximum to the Market Share
Figure 40 Asia-Pacific Market Snapshot: Media and Entertainment Industry is Expected to Gain Popularity Among the Users
Figure 41 Companies Adopted New Product Launches as the Key Growth Strategy Over the Past Three Years
Figure 42 Market Evaluation Framework
Figure 43 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 44 Geographic Revenue Mix of Top 5 Market Players
Figure 45 Open Text Corporation: Company Snapshot
Figure 46 Open Text Corporation: SWOT Analysis
Figure 47 Oracle Corporation: Company Snapshot
Figure 48 Oracle Corporation: SWOT Analysis
Figure 49 Adobe Systems Incorporated: Company Snapshot
Figure 50 Adobe Systems Incorporated: SWOT Analysis
Figure 51 IBM Corporation: Company Snapshot
Figure 52 IBM Corporation: SWOT Analysis
Figure 53 SDL PLC: Company Snapshot
Figure 54 SDL PLC: SWOT Analysis
Figure 55 Microsoft Corporation: Company Snapshot
Figure 56 EMC Corporation: Company Snapshot

The Web Content Management (WCM) market is estimated to grow from USD 3.89 Billion in 2016 to USD 8.25 Billion by 2021. The Web Content Management market is expected to grow at an impressive Compound Annual Growth Rate (CAGR) of 16.2% because of the rising usage of WCM solutions among organizations to manage and control activities on websites and to promote products. The WCM has provided many advantages to organizations, such as integration of WCM solutions with existing business technologies. Moreover, it allows non-technical and multiple users to understand, write, and publish content on websites without wasting much time.

In solutions, the mobile and social content management is expected to have a significant market growth rate and dominate the Web Content Management market from 2016 to 2021.

The rising adoption of mobile devices among customers has encouraged enterprises to connect with their clientele utilizing this media. Moreover, businesses consider mobile as a critical component of their digital marketing strategy and thus demand solution for delivering optimized data to them. This in turn, encourages the adoption of mobile web content management solution among organizations. The market for social media integration solutions are defined by considering features such as social media engagement and activity monitoring, social media content publishing and modification, and online communities. In addition, the solution helps in averting the sharing of erroneous content across the web.

Implementation services are a widely used service type for the Web Content Management market. This service type includes installation of solutions within the organizations. These services are expected to grow extensively due to the rise in the usage of WCM solutions in various industries.

The WCM solutions and services are being increasingly adopted in various segments, such as education, healthcare, and government, which have led to the growth of the market globally. The retail and consumer goods industry is expected to grow at the highest rate from 2016 to 2021.

Web Content Management Market

North America is expected to hold the largest market share and dominate the Web Content Management market from 2016 to 2021. The higher adoption rate is expected due to the rise in demand for web-based technologies in North America. Asia-Pacific offers potential growth opportunities, as there is a rise in cloud technology and internet-based solutions adoption among small and large businesses in the region, for increasing their profitability.

However, the difficulty in maintaining and controlling website content is one of the major factors restricting the Web Content Management market growth. The implementation of WCM increases the amount of data being stored in the existing websites, as the execution of WCM encourages users to add more data to a website. This as a result leads to the creation of large data packets, majority of which consists of undesirable data.

The major vendors in the Web Content Management market include OpenText(Canada), IBM(U.S.),Adobe Systems (U.S.), Oracle (U.S.), SDL (U.K.), Microsoft(U.S.), Sitecore (Denmark), Episerver (U.S.), Acquia (U.S.), and EMC (U.S.). Opentext is one of the major players in this market. This company has adopted various strategies such as new product launches, to cater to the needs of the WCM users. This can be witnessed with the recent launch of OpenText new digital information platform named OpenText Release 16. This solution manages coordinated digital transformation.

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