HOME Top Market Reports Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019

By: marketsandmarkets.com
Publishing Date: March 2015
Report Code: TC 3234

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In today’s economy, the marketing landscape for businesses has changed dramatically. Organizations are always striving to incorporate software’s that streamline their business process by quickly analyzing, optimizing, and managing the business requirements. Digital marketing is a strategy of promoting products or brands via one or more mean of electronic media. Digital marketing involves the use of channels and mediums that help companies to analyze the marketing campaigns and understand the working in real time.

Digital marketing software helps in developing and maintaining customer relationships through online activities. With the use of various tools such as Social CRM, email software, market automation software, web analytics and many others, digital marketers can use the information to create and develop a deep insight into customer behavior and preferences to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance.

With the rise of marketing technology sector, the traditional path to purchase has been obliterated. Digital behavior has changed the power dynamic between the buyer and seller dramatically. Digital marketing software helps marketers to combine data, insights and digital content to deliver the optimal brand experience to their customers.

Today’s marketers are challenged with the complexities of marketing with digital world. The original concept of digital marketing software is to manage complex customer relationship across variety of channels.  The emergence of SaaS-based solution is one of the key trends emerging in the global digital marketing software market. In addition, report discusses the major drivers that influence the growth of market. Report also outlines the various challenges faced by the vendors and the key trends that are pushing the market.

Digital marketing software market is growing due to evolving trend such as increase in the adoption of digital media and cloud adoption. In the recent times, organizations are increasingly investing and adopting digital media for marketing because of the increasing adoption of mobile and tablets, the high amount of time spent by users on the internet, to increase efficiency and productivity of an enterprise and to achieve more ROI compared to other traditional marketing solutions

The report spans the overall structure of the digital marketing software market and provides premium insights that can help software providers, cloud providers, third-party providers, and business service providers to identify the need of Small and Medium Businesses (SMBs). The report analyzes the growth rate and penetration of digital marketing software across all the major regions.

The global digital marketing software market report is segmented on the basis of software and services, organization size, deployment types, industry verticals, and regions. The services are segmented as consulting services, support and maintenance, and training and education. Further, the deployment type is categorized into on-premises and on- cloud. The organization size is segmented into small medium businesses and large enterprises. In addition, the report classifies the industry verticals as BFSI, healthcare, IT and telecom, retail, manufacturing, education, government, media & entertainment, automotive and others.

Furthermore, the digital marketing software market report also includes an extensive analysis of the key players. The report also provides insights into major market drivers, restraints, opportunities, challenges, global adoption trends, and key issues in the software market.

Scope of the Report

The research report categorizes the digital Marketing software market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of platform types:

Software’s

  • CRM
  • E-mail Software
  • E-Commerce  Software
  • Marketing Automation Software
  • Web Analytics
  • Web Content Management (WCM)
  • Social CRM

 Services

  • Professional Services
  • Manage Services
  • Deployment and Integration

On the basis of deployment modes:

  • On-premise
  • Cloud

On the basis of organization size:

  • Small Medium Business (SMB’s)
  • Large enterprises

On the basis of verticals:

  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • IT & Telecom
  • Retail
  • Automotive
  • Manufacturing
  • Education
  • Government
  • Media & Entertainment
  • Others (transport & logistics, oil and gas)

On the basis of regions

  • North America (NA)
  • Europe (EU)
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America (LA)

Table of Contents

1 Introduction (Page No. - 12)
  1.1 Objectives Of The Study
  1.2 Market Definition
  1.3 Market Scope
      1.3.1 Market Covered
      1.3.2 Years Considered For The Study
  1.4 Currency
  1.5 Limitations
  1.6 Stakeholders

2 Research Methodology (Page No. - 15)
  2.1 Digital Marketing Software Market Size Estimation
  2.2 Market Breakdown And Data Triangulation
  2.3 Market Share Estimation
      2.3.1 Key Data From Secondary Sources
      2.3.2 Key Data From Primary Sources
      2.3.3 Assumptions
      2.3.4 Key Industry Insights

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
  4.1 Attractive Market Opportunities In The DMS Market
  4.2 DMS Market: Technological Shift
  4.3 Global DMS Market Size, By Organization Size (2014–2019)
  4.4 Global Digital Marketing Software
  4.5 Industry Vertical Growth Matrix
  4.6 BFSI & Retail Are The Top Revenue Generating Verticals In Dms Market
  4.7 Lifecycle Analysis, By Region

5 Digital Marketing Software Market Overview (Page No. - 34)
  5.1 Introduction
  5.2 Market Segmentation
      5.2.1 By Software
      5.2.2 By Service
      5.2.3 By Deployment Mode
      5.2.4 By Organization Size
      5.2.5 By Vertical
      5.2.6 By Region
  5.3 Market Dynamics
      5.3.1 Drivers
            5.3.1.1 Growth Of Social Media And Social Advertising
            5.3.1.2 Popularity Of Mobile Advertising With Increasing Mobile Devices
            5.3.1.3 Rising Demand Of Handling Large Volume Of Structured And Unstructured Data
      5.3.2 Restraint
            5.3.2.1 Lack Of Skilled Personnel
      5.3.3 Opportunities
            5.3.3.1 Evolving The Need Of Big Data Analytics In Digital Marketing
            5.3.3.2 Increasing Digital Marketing Budget
      5.3.4 Challenges
            5.3.4.1 Integrating Dms Tools With Other Business Applications
            5.3.4.2 Selection Of Relevant Digital Technique And Vendor
            5.3.4.3 Increasing Complexity Due To Multiple Device And Channel
      5.3.5 Key Trends
            5.3.5.1 Increasing Popularity Of Video

6 Digital Marketing Software Market: Industry Trends (Page No. - 44)
  6.1 Introduction
  6.2 Value Chain Analysis
  6.3 Porter’s Five Forces Analysis
      6.3.1 Threat From New Entrants
      6.3.2 Threat From Substitutes
      6.3.3 Bargaining Power Of Suppliers
      6.3.4 Bargaining Power Of Buyers
      6.3.5 Intensity Of Competitive Rivalry

7 Digital Marketing Software Market Analysis, By Software (Page No. - 49)
  7.1 Introduction
  7.2 Software
      7.2.1 CRM Software
      7.2.2 E-Mail Software
      7.2.3 E-Commerce Software
      7.2.4 Marketing Automation Software
      7.2.5 Web Analytics Software
      7.2.6 Web Content Managemet (WCM)
      7.2.7 Social CRM
 
8 DMS Market Analysis, By Service (Page No. - 57)
  8.1 Introduction
      8.1.1 Professional Services
      8.1.2 Managed Services
      8.1.3 Deployment And Integration

9 DMS Market Analysis, By Deployment Mode (Page No. - 61)
  9.1 Introduction
  9.2 On-Demand/Cloud
  9.3 On-Premises

10 Digital Marketing Software Market Analysis, By Organization Size (Page No. - 65)
   10.1 Introduction
   10.2 Small And Medium Businesses (SMBS)
   10.3 Large Enterprises

11 DMS Market Analysis, By Vertical (Page No. - 69)
   11.1 Introduction
   11.2 BFSI
   11.3 Healthcare
   11.4 Retail
   11.5 Automotive
   11.6 IT And Telecom
   11.7 Manufacturing
   11.8 Education
   11.9 Government
   11.10 Media And Entertainment
   11.11 Others

12 Geographic Analysis (Page No. - 79)
   12.1 Introduction
   12.2 North America (NA)
   12.3 Europe
   12.4 Asia-Pacific (APAC)
   12.5 Middle East And Africa (MEA)
   12.6 Latin America (LA)

13 Competitive Landscape (Page No. - 96)
   13.1 Overview
   13.2 Competitive Situation And Trends
        13.2.1 New Product Launches
        13.2.2 Mergers And Acquisitions
        13.2.3 Partnerships And Collaborations
        13.2.4 Vc Funding

14 Company Profiles (Page No. - 106)
   14.1 Introduction
   14.2 Adobe Systems
   14.3 IBM Corporation
   14.4 Oracle Corporation
   14.5 SAP AG
   14.6 Salesforce.Com, INC
   14.7 Marketo
   14.8 Microsoft
   14.9 Hubspot
   14.10 Hewlett-Packard (HP)
   14.11 SAS Institute, Inc.

15 Appendix (Page No. - 138)
   15.1 Insights From Industry Experts
   15.2 Discussion Guide
   15.3 Introducing RT: Real-Time Market Intelligence
   15.4 Available Customizations
   15.5 Related Reports

List of Tables (65 Tables)  
 

Table 1 Global DMS Market, 2014–2019 ($Million, Y-O-Y %)
Table 2 Digital Marketing Software Market Size, By Software And Services, 2012–2019 ($Million)
Table 3 DMS Market Size, By Software, 2012–2019 ($Million)
Table 4 CRM Software: DMS Market Size, By Region, 2012–2019 ($Million)
Table 5 E-Mail Software: DMS Market Size, By Region, 2012–2019 ($Million)
Table 6 E-Commerce Software: DMS Market Size, By Region, 2012–2019 ($Million)
Table 7 Marketing Automation Software: DMS Market Size, By Region,2012–2019 ($Million)
Table 8 Web Analytics Software: Digital Marketing Software Market Size, By Region,2012–2019 ($Million)
Table 9 Web Content Management (WCM): DMS Market Size, By Region, 2012–2019 ($Million)
Table 10 Social CRM: DMS Market Size, By Region, 2012–2019 ($Million)
Table 11 DMS Market Size, By Service, 2012–2019 ($Million)
Table 12 Professional Services: DMS Market Size, By Region, 2012–2019 ($Million)
Table 13 Managed Services: DMS Market Size, By Region, 2012–2019 ($Million)
Table 14 Deployment And Integration: DMS Market Size, By Region, 2012–2019 ($Million)
Table 15 DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 16 On-Demand/Cloud: DMS Market Size, By Region, 2012–2019 ($Million)
Table 17 On-Demand/Cloud: DMS Market Size, By Organization Size,2012–2019 ($Million)
Table 18 On-Premises: Digital Marketing Software Market Size, By Region, 2012–2019 ($Million)
Table 19 On-Premises: DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 20 DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 21 SMBS: DMS Market Size, By Region, 2012–2019 ($Million)
Table 22 SMBS: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 23 Large Enterprises: DMS Market Size, By Region, 2012–2019 ($Million)
Table 24 Large Businesses: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 25 DMS Market Size, By Vertical, 2012–2019 ($Million)
Table 26 BFSI: DMS Market Size, By Region, 2012–2019 ($Million)
Table 27 Healthcare: DMS Market Size, By Region, 2012–2019 ($Million)
Table 28 Retail: Digital Marketing Software Market Size, By Region, 2012–2019 ($Million)
Table 29 Automotive: DMS Market Size, By Region, 2012–2019 ($Million)
Table 30 It And Telecom: DMS Market Size, By Region, 2012–2019 ($Million)
Table 31 Manufacturing: DMS Market Size, By Region, 2012–2019 ($Million)
Table 32 Education: DMS Market Size, By Region, 2012–2019 ($Million)
Table 33 Government: DMS Market Size, By Region, 2012–2019 ($Million)
Table 34 Media And Entertainment: DMS Market Size, By Region, 2012–2019 ($Million)
Table 35 Others: DMS Market Size, By Region, 2012–2019 ($Million)
Table 36 Digital Marketing Software Market Size, By Region, 2012–2019 ($Million)
Table 37 NA: DMS Market Size, By Vertical, 2012–2019 ($Million)
Table 38 NA: DMS Market Size, By Software, 2012–2019 ($Million)
Table 39 NA: DMS Market Size, By Service, 2012–2019 ($Million)
Table 40 NA: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 41 NA: DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 42 Europe: DMS Market Size, By Vertical, 2012–2019 ($Million)
Table 43 Europe: DMS Market Size, By Software, 2012–2019 ($Million)
Table 44 Europe: DMS Market Size, By Service, 2012–2019 ($Million)
Table 45 Europe: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 46 Europe: DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 47 APAC: Digital Marketing Software Market Size, By Vertical, 2012–2019 ($Million)
Table 48 APAC: DMS Market Size, By Software, 2012–2019 ($Million)
Table 49 APAC: DMS Market Size, By Service, 2012–2019 ($Million)
Table 50 APAC: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 51 APAC: DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 52 MEA: DMS Market Size, By Vertical, 2012–2019 ($Million)
Table 53 MEA: DMS Market Size, By Software, 2012–2019 ($Million)
Table 54 MEA: DMS Market Size, By Service, 2012–2019 ($Million)
Table 55 MEA: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 56 MEA: DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 57 LA: DMS Market Size, By Vertical, 2012–2019 ($Million)
Table 58 LA: Digital Marketing Software Market Size, By Software, 2012–2019 ($Million)
Table 59 LA: DMS Market Size, By Service, 2012–2019 ($Million)
Table 60 LA: DMS Market Size, By Deployment Mode, 2012–2019 ($Million)
Table 61 LA: DMS Market Size, By Organization Size, 2012–2019 ($Million)
Table 62 New Product Launches, 2012– 2015
Table 63 Mergers And Acquisitions, 2012–2015
Table 64 Partnerships And Collaborations, 2012–2015
Table 65 VC Funding, 2012–2014
 
 
List Of Figures (58 Figures)
 
Figure 1 Digital Marketing Software: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown Of Primary Interview: By Company Type, Designation, And Region
Figure 5 Data Triangulation
Figure 6 DMS Market Size, By Vertical (2014–2019)
Figure 7 Global DMS Market Size, By Software (2014–2019)
Figure 8 Global Digital Marketing Software Market Share, 2014
Figure 9 The DMS Market Is Expected To Double Itself During The Forecast Period
Figure 10 Significant Shift From On-Premises To Cloud Solutions
Figure 11 The DMS Market Is Quite Promising For The Smbs In The Forecast Period
Figure 12 Marketing Automation Software And Retail Vertical Holds The Maximum Growth Prospect In The Forcast Period
Figure 13 Market Size Of The Industry Verticals In The Global Digital Marketing Software Market (2014)
Figure 14 APAC Region Is Expected To Gain Significant Traction During The Growth Stage
Figure 15 DMS Market Segmentation: By Software
Figure 16 DMS Market Segmentation: By Service
Figure 17 DMS Market Segmentation: By Deployment Mode
Figure 18 Digital Marketing Software Market Segmentation: By Organization Size
Figure 19 DMS Market Segmentation: By Vertical
Figure 20 DMS Market Segmentation: By Region
Figure 21 Proliferation Of Mobile Devices And Increasing Interest In Social Media Will Drive The Market Of DMS
Figure 22 Impact Analysis Of Drivers In The DMS Market
Figure 23 Impact Analysis Of Restraint In The DMS Market
Figure 24 Impact Analysis Of Opportunities In The DMS Market
Figure 25 Impact Analysis Of Challenges In The DMS Market
Figure 26 Value Chain Analysis
Figure 27 Porter’s Five Forces Analysis (2014)
Figure 28 Services Segment Is Expected To Gain Significant Traction During The Forecast Period
Figure 29 Marketing Automation Software To Exhibit Highest Growth Rates During Forecast Period
Figure 30 Managed Services Is Expected To Grow The Fastest During The Forecast Period
Figure 31 Cloud Solutions Are Rapidly Covering The Dms Market
Figure 32 Digital Marketing Software Market Is Dominated By Large Enterprises While Significant Adoption Is Expected From Smbs
Figure 33 The Global DMS Market Is Dominated By Telecom & It And Retail Industries
Figure 34 Geographic Snapshot: APAC Is Emerging As A New Hotspot For Dms Vendors
Figure 35 Geographic Snapshot (2014–2019): Rapid-Growth Markets Are Expected From Emerging Regions Such As Apac And La
Figure 36 APAC: An Attractive Destination For The Dms Market
Figure 37 NA Market Snapshot: Crm Software Is Expected To Contribute The Maximum To The Market Size In 2014
Figure 38 APAC Is One Of The Fastest Growing Regions In The Dms Market
Figure 39 Companies Adopted New Product Launches And Enhancements As The Key Growth Strategy From 2012 To 2014
Figure 40 Area-Chart Showing Historical Cagr Of Top 5 Players
Figure 41 Market Evaluation Framework
Figure 42 Battle For Market Share: New Product Launch And Product Enhancement Was The Key Strategy
Figure 43 Geographic Revenue Mix Of The Top 5 Market Players
Figure 44 Adobe Systems: Company Snapshot
Figure 45 Adobe Systems: SWOOT Analysis
Figure 46 IBM Corporation: Company Snapshot
Figure 47 IBM Corporation: SWOT Analysis
Figure 48 Oracle Corporation: Company Snapshot
Figure 49 Oracle Corporation: SWOT Analysis
Figure 50 SAP AG: Company Snapshot
Figure 51 SAP AG: Swot Analysis
Figure 52 Salesforce.Com, Inc.: Company Snapshot
Figure 53 Salesforce.Com, Inc.: Swot Analysis
Figure 54 Marketo: Company Snapshot
Figure 55 Microsoft: Company Snapshot
Figure 56 Hubspot: Company Snapshot
Figure 57 Hewlett-Packard (HP): Company Snapshot
Figure 58 SAS Institute, INC.: Company Snapshot

Technological transformations have given rise to new form of marketing owing to changing consumer pattern such as social and mobile technologies. Also, increasing trend of personalized marketing and proliferation of mobile devices and channels has complicated the marketer’s strategy towards enhanced user experience. Due to this, there arises a need to target customers personally and introduce strategies to automate the process of marketing on the most used channel and device. The aforesaid pointer leads to the introduction of software to automate various marketing functions such as email marketing, web analytics, web content management, SEO/SEM, Pay per Click (PPC), social marketing, and various others. Digital marketing software is leveraged by organizations to manage customer’s relationship by knowing consumer behaviour across various channels and make decision by integration information from various data base.

The increasing need of digital marketing software market is attributed by increasing digital marketing proportion in overall marketing budget of organization, real time marketing, large volume of unstructured data, increasing internet usage and broadband connections, emerging social media platform, and increasing adoption of mobile devices. All these factors are driving the growth of DMS market. Furthermore cloud solutions are playing significant role in propelling the growth due to its attributes that includes cost effectiveness, minimum IT investment, automatic integrations, and easy accessibility.  Also, mobile marketing and social media marketing are the great ambassadors in the growth of this market. However lack of skilled personnel and selection of appropriate digital technique are still the obstacles in the growth of this market.

Talking about the market landscape there are large numbers of start-ups evolving every year, but these players are absorbed by big players in the digital marketing software market such as Oracle, HP, Microsoft, Infor, SAP, Adobe, and Salesforce.com in order to enrich their product portfolio. Hence the market is quite competitive and highly consolidated with various merger and acquisitions activities in the past 5 years and they are not going to stop in near time to come.  As the market is expanding DMS will evolve and innovate in the near times. Many vendors are showing their differentiating competencies by focusing on innovations. Along with the software providers there are many niche players gaining prominent position in the market due to their ability to capabilities such as analytics, real time advertisement, and delivering large number of integrations platforms and thus making this market more competitive.

The digital marketing software market remains competitive due to the emergence of niche players such as Marketo, Hubspot, SAS, WebTrends, Act-On-Software among various others. Companies such as, Oracle, SAS, Microsoft, IBM, and HP are the key players in the DMS market. These players along with the others present in the market are expected to develop more advanced and user-friendly solutions in order to create notable market traction in the forecast period.

The table given below highlights the market size and Year-Over-Year (Y-O-Y) growth rate of the global DMS market. The global digital marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 17.0%. The global DMS market is expected to exhibit a Y-O-Y growth rate of 8.50% for the period 2013–2014

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