Digital Signage, since 1994, has seen different phases; right from its evolution and becomes one of the most powerful sources for the display of media information. The segments of a once whole pie are being broken into clearly identifiable pieces each with their own place within the Digital Signage ecosystem.

This report covers the market on the basis of components, applications, display technology and geography.

On the basis of components: the media players, displays, content management servers, distribution infrastructure and software.

On the basis of applications: various sectors such as indoor venues that includes entertainment centers, hospitality centers, health care centers, auditoriums, indoor arenas, and various other sectors such as retail, transportation, government, and corporate.

On the basis of display technology: the types of the displays such as LCD, LED, plasma, projectors, and 3D screens.

On the basis of geography: North America, Europe, APAC, and ROW.

The report “Global Digital Signage Market and its Applications (2011-2016)”, as the name suggests, illustrates the global scenario in face of the digital signage system over the next five years with insights into technical advancement in the advertisement, innovations in the signage market, increase in demand because of increase in awareness, and decrease in the prices of the displays.

The market sees digital signage as more beneficial in comparison with static signage; as the content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection, and image capture devices.

Digital signage is used for many different purposes and there is no definitive list. However, given below are certain most common applications of digital signage:

1. Public information – news, weather, and local (location specific) information such as fire exits and traveler information
2. Internal information - corporate messages, health & safety, news, etc.
3. Menu information – pricing, photos, ingredients, and the other food information including nutritional facts
4. Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising
5. Brand building – in-store digital signage to promote the brand and build a brand identity
6. Influencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises
7. Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
8. Enhancing the environment – with interactive screens (in the floor for example) or with dynamic wayfinding

The Global Digital signage market is estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016; at a CAGR of 27.29% from 2011 to 2016.

In addition, the report entails details of:

• Key growth drivers and restraints of the market
• Burning issues and opportunities
• Impact analysis of the market dynamics
• Analysis of different applications of the market
• Key trends shaping and influencing the market
• Identification of segments with high growth potential
• Region specific developments and peculiarities
• Key growth strategies for companies in the precision monitoring market
• The competitive landscape of the industry

The report also captures the market roadmap with market sizes, trend lines, revenue forecasts, value chain, market & product trends, socio-economic trends and regulations, competitive landscape.

NEC Display Solutions, Ltd (Tokyo), AU Optronics (Taiwan), Scala (U.S.), Planar Systems Inc. (U.S.), UCView (U.S.), Navori (Switzerland), Adflow Network (Canada), Keywest technology (U.S.), Nanonation Technology (U.S.), Omnivex Corporation (Canada), Onelan Limited (U.K.), Brightsign LLC. (U.S.), Samsung Electronics Co. Ltd (South Korea), Winmate Communication Inc. (Taiwan), Broadsign International Inc. (Canada), and Cisco Systems (U.S.) are a few among the leading players profiled in this report with their key developments, financials and strategies.

The key stakeholders identified for this repot include:

• Display manufacturers
• Retailers and distributors of Digital signage components
• Corporate
• Governments
• Content and software developers of Digital Signage

TABLE OF CONTENTS 
 
1 INTRODUCTION 
  1.1 KEY TAKE-AWAYS 
  1.2 REPORT DESCRIPTION 
  1.3 MARKETS COVERED 
  1.4 STAKEHOLDERS 
  1.5 RESEARCH METHODOLOGY 
      1.5.1 MARKET SIZE 
      1.5.2 KEY DATA POINTS FROM SECONDARY SOURCES 
      1.5.3 KEY DATA POINTS FROM PRIMARY SOURCES 
      1.5.4 ASSUMPTIONS MADE FOR THIS REPORT 
      1.5.5 LIST OF COMPANIES COVERED DURING PRIMARIES 
 
2 SUMMARY 
 
3 MARKET OVERVIEW 
  3.1 MARKET DEFINITION 
  3.2 EVOLUTION OF DIGITAL SIGNAGE SYSTEM 
  3.3 BURNING ISSUE 
      3.3.1 THE PROBLEM OF BURN-IN ISSUE 
  3.4 WINNING IMPERATIVES 
      3.4.1 INTEGRATED DIGITAL SIGNAGE 
      3.4.2 CLOUD-BASED DIGITAL SIGNAGE 
      3.4.3 TRANSPARENT LCD SCREENS 
      3.4.4 ONE STOP SHOP 
  3.5 MARKET DYNAMICS 
      3.5.1 DRIVERS 
            3.5.1.1 Enhanced user experience 
            3.5.1.2 Emergence of new markets – Educational, Government 
            3.5.1.3 Increasing demand because of falling prices of display screens 
            3.5.1.4 Inclusion of demand as part of core business offerings 
            3.5.1.5 Significant impact of in-store digital signage on brand awareness and perception 
            3.5.1.6 Growth in infrastructure 
            3.5.1.7 Usage of digital signage in Airports 
      3.5.2 RESTRAINTS 
            3.5.2.1 Damage of digital signage displays 
            3.5.2.2 Lack of standards 
            3.5.2.3 Need for high initial investment 
            3.5.2.4 Lack of support from venture capital firms 
            3.5.2.5 Power problems - a main concern 
      3.5.3 OPPORTUNITIES 
            3.5.3.1 Scaling of the network 
            3.5.3.2 Exploration of interactive capabilities of DSS 
            3.5.3.3 Indoor digital signage 
            3.5.3.4 3D digital signage 
            3.5.3.5 London Olympics 2012 
  3.6 PRICE TRENDS 
  3.7 PORTERS’ FIVE FORCE ANALYSIS 
      3.7.1 THREAT OF SUBSTITUTES 
      3.7.2 BARGAINING POWER OF CUSTOMERS 
      3.7.3 BARGAINING POWER OF SUPPLIER 
      3.7.4 THREATS OF NEW ENTRANTS 
      3.7.5 INTENSITY OF RIVALRY 
  3.8 MARKET SHARE OF THE COMPANIES 
  3.9 PATENT ANALYSIS 
 
4 COMPONENTS MARKET 
  4.1 INTRODUCTION 
  4.2 MEDIA PLAYERS 
  4.3 DISPLAYS 
  4.4 CONTENT MANAGEMENT SERVERS 
  4.5 DISTRIBUTION INFRASTRUCTURE (PUBLIC &PRIVATE NETWORKS) 
      4.5.1 DATA NETWORK 
      4.5.2 FIBER OPTIC CABLE 
      4.5.3 CAT5 DISTRIBUTION SYSTEMS 
      4.6 SOFTWARE 
 
5 APPLICATIONS MARKET 
  5.1 INTRODUCTION 
  5.2 INDOOR VENUES 
      5.2.1 ENTERTAINMENT FACILITIES 
      5.2.2 HOSPITALITY CENTERS 
            5.2.2.1 Driver 
                    5.2.2.1.1 Saves Time 
      5.2.3 HEALTH CARE FACILITIES 
      5.2.4 AUDITORIUMS 
      5.2.5 INDOOR ARENAS 
  5.3 RETAIL SIGNAGE 
  5.4 TRANSPORTATION 
  5.5 GOVERNMENT 
  5.6 CORPORATE SECTOR 
 
6 DISPLAY TECHNOLOGY MARKET 
  6.1 LCD 
  6.2 PLASMA 
  6.3 LED 
  6.4 PROJECTORS 
  6.5 LED WALLS 
 
7 GEOGRAPHICAL ANALYSIS 
  7.1 INTRODUCTION 
  7.2 NORTH AMERICA 
      7.2.1 DRIVERS 
            7.2.1.1 Limitations of mass media increases the demand for digital signage 
            7.2.1.2 Advance technology 
            7.2.1.3 Fall in prices of the displays 
      7.2.2 RESTRAINTS 
            7.2.2.1 Challenges in the content creation 
            7.2.2.2 Local competitors 
  7.3 EUROPE 
      7.3.1 DRIVERS 
            7.3.1.1 Growth of DOOH in the market 
            7.3.1.2 Drop down of the prices of the flat panel devices 
      7.3.2 RESTRAINTS 
            7.3.2.1 Debt Crisis 
            7.3.2.2 Cost of labour is high 
  7.4 APAC 
      7.4.1 DRIVERS 
            7.4.1.1 Cost of labour is low 
            7.4.1.2 Large emerging market 
            7.4.1.3 High demand 
      7.4.2 RESTRAINTS 
            7.4.2.1 Less awareness 
            7.4.2.2 Average per capita income is low 
  7.5 ROW 
      7.5.1 DRIVERS 
            7.5.1.1 High investment infrastructure 
            7.5.1.2 Less competition 
            7.5.1.3 Less export import tax 
 
8 COMPETITIVE LANDSCAPE 
  8.1 INTRODUCTION 
  8.2 MERGERS & ACQUISITIONS 
  8.3 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS/ JOINT VENTURES 
  8.4 NEW PRODUCTS LAUNCH 
  8.5 OTHERS 
 
9 COMPANY PROFILES 
  9.1 ADFLOW NETWORKS 
      9.1.1 OVERVIEW 
      9.1.2 PRODUCTS & SERVICES 
      9.1.3 FINANCIALS 
      9.1.4 STRATEGY 
  9.2 AU OPTRONICS 
      9.2.1 OVERVIEW 
      9.2.2 PRODUCTS & SERVICES 
      9.2.3 FINANCIALS 
      9.2.4 STRATEGY 
      9.2.5 DEVELOPMENTS 
  9.3 BRIGHTSIGN LLC 
      9.3.1 OVERVIEW 
      9.3.2 PRODUCTS & SERVICES 
      9.3.3 FINANCIALS 
      9.3.4 STRATEGY 
      9.3.5 DEVELOPMENTS 
  9.4 BROADSIGN INTERNATIONAL INC 
      9.4.1 OVERVIEW 
      9.4.2 PRODUCTS & SERVICES 
      9.4.3 FINANCIALS 
      9.4.4 STRATEGY 
      9.4.5 DEVELOPMENTS 
  9.5 CISCO SYSTEMS INC 
      9.5.1 OVERVIEW 
      9.5.2 PRODUCTS & SERVICES 
      9.5.3 FINANCIAL 
      9.5.4 STRATEGY 
      9.5.5 DEVELOPMENTS 
  9.6 HEWLETT-PACKARD COMPANY 
      9.6.1 OVERVIEW 
      9.6.2 PRODUCTS & SERVICES 
      9.6.3 FINANCIALS 
      9.6.4 STRATEGY 
      9.6.5 DEVELOPMENTS 
  9.7 KEYWEST TECHNOLOGY 
      9.7.1 OVERVIEW 
      9.7.2 PRODUCTS & SERVICES 
      9.7.3 FINANCIALS 
      9.7.4 STRATEGY 
  9.8 NANONATION TECHNOLOGY 
      9.8.1 OVERVIEW 
      9.8.2 PRODUCTS & SERVICES 
      9.8.3 FINANCIALS 
      9.8.4 STRATEGY 
  9.9 NAVORI 
      9.9.1 OVERVIEW 
      9.9.2 PRODUCTS & SERVICES 
      9.9.3 STRATEGY 
      9.9.4 FINANCIALS 
      9.9.5 DEVELOPMENTS 
  9.10 NEC DISPLAY SOLUTIONS LTD 
      9.10.1 OVERVIEW 
      9.10.2 PRODUCTS & SERVICES 
      9.10.3 FINANCIALS 
      9.10.4 STRATEGY 
  9.11 OMNIVEX CORPORATION 
      9.11.1 OVERVIEW 
      9.11.2 PRODUCTS & SERVICES 
      9.11.3 FINANCIALS 
      9.11.4 STRATEGY 
      9.11.5 DEVELOPMENTS 
  9.12 ONELAN LTD 
      9.12.1 OVERVIEW 
      9.12.2 PRODUCTS & SERVICES 
      9.12.3 FINANCIALS 
      9.12.4 STRATEGY 
      9.12.5 DEVELOPMENTS 
  9.13 PANASONIC CORPORATION 
      9.13.1 OVERVIEW 
      9.13.2 PRODUCTS & SERVICES 
      9.13.3 FINANCIALS 
      9.13.4 DEVELOPMENTS 
  9.14 PLANAR SYSTEMS INC 
      9.14.1 OVERVIEW 
      9.14.2 PRODUCTS & SERVICES 
      9.14.3 FINANCIALS 
      9.14.4 STRATEGY 
      9.14.5 DEVELOPMENTS 
  9.15 SAMSUNG ELECTRONICS CO. LTD 
      9.15.1 OVERVIEW 
      9.15.2 PRODUCTS & SERVICES 
      9.15.3 FINANCIALS 
      9.15.4 STRATEGY 
      9.15.5 DEVELOPMENTS 
  9.16 SCALA 
      9.16.1 OVERVIEW 
      9.16.2 PRODUCTS & SERVICES 
      9.16.3 FINANCIALS 
      9.16.4 STRATEGY 
      9.16.5 DEVELOPMENTS 
  9.17 UCVIEW 
      9.17.1 OVERVIEW 
      9.17.2 PRODUCTS & SERVICES 
      9.17.3 FINANCIALS 
      9.17.4 STRATEGY 
      9.17.5 DEVELOPMENT 
  9.18 3M 
      9.18.1 OVERVIEW 
      9.18.2 PRODUCTS & SERVICES 
      9.18.3 FINANCIALS 
      9.18.4 STRATEGY 
  9.19 WINMATE COMMUNICATION INC 
      9.19.1 OVERVIEW 
      9.19.2 PRODUCTS & SERVICES 
      9.19.3 FINANCIALS 
      9.19.4 STRATEGY 
  9.20 LG DISPLAY CO. LTD 
      9.20.1 OVERVIEW 
      9.20.2 PRODUCTS & SERVICES 
      9.20.3 FINANCIALS 
      9.20.4 STRATEGY 
      9.20.5 DEVELOPMENTS 
 
APPENDIX 
  U.S. PATENTS 
  EUROPE PATENTS 
  JAPAN PATENTS  
  
 
LIST OF TABLES  
 
TABLE 1 DIGITAL SIGNAGE MARKET REVENUE, BY GEOGRAPHY, 2011 – 2016 ($BILLION) 
TABLE 2 GLOBAL DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY APPLICATIONS, 2011 – 2016 ($BILLION) 
TABLE 3 YEAR-ON-YEAR GROWTH OF DIGITAL SIGNAGE MARKET, BY GEOGRAPHY, 2010 – 2016 (%) 
TABLE 4 COST ANALYSIS OF PRODUCTS, 2008 – 2011 ($) 
TABLE 5 AVERAGE PER UNIT COST OF THE DISPLAYS, BY SEGMENTS, 2010 – 2016 ($) 
TABLE 6 MAJOR HARDWARE MANUFACTURER COMPANIES &ITS REVENUE IN DIGITAL SIGNAGE, 2010 - 2011 ($BILLION) 
TABLE 7 HARDWARE & SOFTWARE MARKET OF DIGITAL SIGNAGE, 2010 – 2016 ($BILLION) 
TABLE 8 DIGITAL SIGNAGE DISPLAYS MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLIONUNITS) 
TABLE 9 PROS &CONS OF DATA NETWORK 
TABLE 10 PROS &CONS OF OPTIC FIBER NETWORK 
TABLE 11 GLOBAL DIGITAL SIGNAGE MARKET REVENUE, BY APPLICATIONS, 2010 – 2016 ($BILLION) 
TABLE 12 GLOBAL DIGITAL SIGNAGE INDOOR VENUES MARKET REVENUE, BY SEGMENTS, 2010 - 2016 ($BILLION) 
TABLE 13 INDOOR VENUES: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY SEGMENTS, 2010 – 2016 ($BILLION) 
TABLE 14 INDOOR VENUES: NUMBER OF DISPLAY MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLIONS UNITS) 
TABLE 15 INDOOR VENUES: OVERALL DISPLAY MARKET REVENUE, BY TYPES, 2010 – 2016 ($MILLION) 
TABLE 16 NUMBER OF HOSPITALS USING THE DIGITAL SIGNAGE 
TABLE 17 RETAIL SIGNAGE: DIGITAL SIGNAGE MARKET REVENUE, BY SEGMENTS, 2010 – 2016 ($BILLION) 
TABLE 18 RETAIL SIGNAGE: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY SEGMENTS, 2010 – 2016 ($BILLION) 
TABLE 19 RETAIL SIGNAGE: DIGITAL SIGNAGE DISPLAYS MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 20 RETAIL SIGNAGE: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY TYPES, 2010 – 2016 ($MILLION) 
TABLE 21 TRANSPORTATION: DIGITAL SIGNAGE MARKET REVENUE, BY TYPES, 2010 – 2016 ($BILLION) 
TABLE 22 TRANSPORTATION: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY TYPES, 2010 – 2016 ($BILLION) 
TABLE 23 TRANSPORTATION: DIGITAL SIGNAGE DISPLAY MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 24 TRANSPORTATION: OVERALL DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY TYPES, 2010 – 2016 ($MILLION) 
TABLE 25 GOVERNMENT: AGENCIES USING THE DIGITAL SIGNAGE 
TABLE 26 GOVERNMENT: DIGITAL SIGNAGE DISPLAY MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 27 GOVERNMENT: GLOBAL DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY TYPES, 2010 – 2016 ($MILLION) 
TABLE 28 CORPORATE SECTOR: DIGITAL SIGNAGE MARKET REVENUE, BY COMPANY REVENUE SIZE, 2010 – 2016 ($BILLION) 
TABLE 29 CORPORATE SECTOR: PERCENTAGE CHANGE IN THE OVERALL MARKET OF DIGITAL SIGNAGE, BY COMPANY SIZE, 2011 – 2016 
TABLE 30 CORPORATE: DIGITAL SIGNAGE DISPLAY MARKET, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 31 CORPORATE: OVERALL DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY TYPES, 2010 – 2016 ($MILLION) 
TABLE 32 DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY GEOGRAPHY, 2010 – 2016 ($BILLION) 
TABLE 33 AVERAGE PRICE OF LCD DISPLAY, BY SIZES, 2011 ($) 
TABLE 34 LCD DISPLAY MARKET VOLUME, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 35 PLASMA DISPLAYS FOR DIGITAL SIGNAGE MARKET VOLUME, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 36 LED DISPLAYS FOR DIGITAL SIGNAGE MARKET VOLUME, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 37 PROJECTOR DISPLAYS FOR DIGITAL SIGNAGE MARKET VOLUME, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 38 LED WALL DISPLAYS FOR DIGITAL SIGNAGE MARKET VOLUME, BY GEOGRAPHY, 2010 – 2016 (MILLION UNITS) 
TABLE 39 NORTH AMERICA: DIGITAL SIGNAGE MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 40 NORTH AMERICA: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLIONS) 
TABLE 41 NORTH AMERICA: DIGITAL SIGNAGE DISPLAYS MARKET REVENUE, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 42 NORTH AMERICA: DIGITAL SIGNAGE LED DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 43 NORTH AMERICA: DIGITAL SIGNAGE LCD MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 44 NORTH AMERICA: DIGITAL SIGNAGE PLASMA DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 45 NORTH AMERICA: DIGITAL SIGNAGE PROJECTOR DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 46 NORTH AMERICA: DIGITAL SIGNAGE LED WALLS DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 47 EUROPE: DIGITAL SIGNAGE MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 48 EUROPE: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 49 EUROPE: DIGITAL SIGNAGE DISPLAY MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 50 EUROPE: DIGITAL SIGNAGE LED DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 51 EUROPE: DIGITAL SIGNAGE LCD DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 52 EUROPE: DIGITAL SIGNAGE PLASMA DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 53 EUROPE: DIGITAL SIGNAGE PROJECTOR DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 54 EUROPE: DIGITAL SIGNAGE LED WALLS DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 55 APAC: DIGITAL SIGNAGE MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 56 APAC: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY COUNTRY, 2011 – 2016 ($BILLION) 
TABLE 57 APAC: DIGITAL SIGNAGE DISPLAY MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 58 JAPAN: EXPECTED REVENUE, BY SEGMENTS, 2015 ($BILLION) 
TABLE 59 APAC: DIGITAL SIGNAGE LED DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 60 APAC: DIGITAL SIGNAGE LCD DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 61 APAC: DIGITAL SIGNAGE PLASMA DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 62 APAC: DIGITAL SIGNAGE PROJECTOR DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 63 APAC: DIGITAL SIGNAGE LED WALLS DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 64 ROW: DIGITAL SIGNAGE MARKET REVENUE, BY COUNTRY, 2011 – 2016 ($BILLION) 
TABLE 65 ROW: DIGITAL SIGNAGE DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 66 ROW: DIGITAL SIGNAGE DISPLAY MARKET VOLUME, BY TYPES, 2010 – 2016 (MILLION UNITS) 
TABLE 67 ROW: DIGITAL SIGNAGE LED DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 68 ROW: DIGITAL SIGNAGE LCD DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 69 ROW: DIGITAL SIGNAGE PLASMA DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 70 ROW: DIGITAL SIGNAGE PROJECTOR DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 71 ROW: DIGITAL SIGNAGE LED WALLS DISPLAY MARKET REVENUE, BY COUNTRY, 2010 – 2016 ($BILLION) 
TABLE 72 MERGERS & ACQUISITIONS, 2011 
TABLE 73 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS/ JOINT VENTURES, 2010 – 2011 
TABLE 74 NEW PRODUCTS LAUNCH, 2011 
TABLE 75 OTHERS, 2010 – 2011 
TABLE 76 WINMATE COMMUNICATION INC: REVENUE, 2009 – 2010 ($MILLION) 
 
  
LIST OF FIGURES 
 
FIGURE 1 DIGITAL SIGNAGE MARKET SEGMENTATION 
FIGURE 2 PRICING STRUCTURE OF DIGITAL SIGNAGE SYSTEM 
FIGURE 3 DIGITAL SIGNAGE NETWORK 
FIGURE 4 EVOLUTION OF THE DIGITAL SIGNAGE SYSTEM 
FIGURE 5 PRINTING &DIGITAL SIGNAGES: PROS & CONS 
FIGURE 6 IMPACT ANALYSIS OF DRIVERS OF DIGITAL SIGNAGE MARKET 
FIGURE 7 IMPACT ANALYSIS OF RESTRAINTS OF DIGITAL SIGNAGE MARKET 
FIGURE 8 PORTER’S FIVE FORCES MODEL: DIGITAL SIGNAGE INDUSTRY 
FIGURE 9 MARKET SHARE OF DIGITAL SIGNAGE DISPLAY, BY MANUFACTURERS, 2011 
FIGURE 10 PATENTS, BY COUNTRY, 2005 – 2011 
FIGURE 11 HARDWARE &SOFTWARE Y-O-Y GROWTH, 2011 – 2016 
FIGURE 12 PERCENTAGE USAGE OF DISPLAY DEVICES, BY SIZES, 2009 – 2015 
FIGURE 13 DATA NETWORK FLOW CHART FOR DIGITAL SIGNAGE 
FIGURE 14 OPTIC FIBER NETWORK FLOWCHART FOR DIGITAL SIGNAGE 
FIGURE 15 CAT5 DISTRIBUTION NETWORK FLOWCHART 
FIGURE 16 SOFTWARE &HARDWARE MARKET SHARE, 2010 VS 2016 
FIGURE 17 DISTRIBUTION OF DIGITAL SIGNAGE MARKET SHARE, BY APPLICATIONS, 2010 
FIGURE 18 MARKET SIZE OF SIGNAGE USAGE IN ENTERTAINMENT FACILITIES, 2010 – 2016 ($BILLION) 
FIGURE 19 DIGITAL SIGNAGE USED IN INDOOR ARENAS 
FIGURE 20 ADVANTAGES OF DIGITAL SIGNAGE IN CORPORATE SECTOR 
FIGURE 21 NORTH AMERICA: Y-O-Y GROWTH RATE OF DIGITAL SIGNAGE MARKET, 2010 – 2016 
FIGURE 22 GROWTH OF NEW MEDIA IN COMPARISON TO THE TV ADVERTISING 
FIGURE 23 EUROPE: Y-O-Y GROWTH RATE OF DIGITAL SIGNAGE MARKET, 2010 – 2016 
FIGURE 24 APAC: Y-O-Y GROWTH RATE OF DIGITAL SIGNAGE MARKET, 2011 – 2016 (%) 
FIGURE 25 KEY GROWTH STRATEGIES, 2010 – 2011 
FIGURE 26 CISCO SYSTEM INC.: GROWTH IN REVENUE, 2006 – 2010 ($BILLION) 
FIGURE 27 OMNIVEX CORPORATION: PRODUCT DISTRIBUTION OF DIGITAL SIGNAGE 

Digital signage is better known as dynamic signage or narrowcasting or electronic signage. It is one of the most effective sources for providing information, which can be changed instantly without any investment over the content creation. It has also created the bigger market for the software industry as the content price is designed according to the requirement of the loader and also on the base of different regions.

The highest increase in CAGR is shown in the case of ROW and APAC as these are the most upcoming markets over other regions. These increments are due to adaptation of the technological innovation easily among the regions like China and India. Being the high adaptive rate, these are the most luring markets for any of the new products to be launched. In view of this the same initiatives have been taken by lots of companies by either collaborating or merging with the local players for setting up their market in these regions. As there are lots of steps for setting up a new digital signage system, and a small fault can lead to the wastage of whole system, so for ensuring the quality companies are now following standard equipments which are creating the faith among the customers in all the regions.

The global digital signage market is estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016 at an estimated CAGR of 27.29%. The market is run by the APAC and ROW region due to most of the sections such as retail, education, indoor are still at the introduction stages.

Various Major players operating in the global digital signage market are NEC Display Solutions, Sony, LG Electronics, Samsung Electronics, Mitsubishi Electric, Sharp, Adflow Networks, Omnivex Corporation, Dynamax Technologies, Cisco, Scala Inc., UTStarcom Incorporated, PRN Corporation, Nanonation Inc. and Keywest Technology.

Source: MarketsandMarkets