HOME Top Market Reports Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Signboards), Offering (Hardware (Display Panels, Media Players, Projectors), Software, and Services), Application, and Geography - Global Forecast to 2022

Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Signboards), Offering (Hardware (Display Panels, Media Players, Projectors), Software, and Services), Application, and Geography - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: June 2016
Report Code: SE 2270

 

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The digital signage market was valued at USD 16.88 Billion in 2015 and is expected to reach USD 27.34 Billion by 2022, at a CAGR of 6.7% between 2016 and 2022. The base year considered for the study is 2015, and the market size forecast is provided for the period between 2016 and 2022.

This report aims to estimate the market size and future growth potential of the digital signage market across different segments such as product, offering, application, and geography. It aims to provide detailed information regarding the major factors influencing the growth of the digital signage market (drivers, restraints, opportunities, and industry-specific challenges). In addition, this report analyzes the competitive environment prevailing in the market through the Porter’s five forces analytical framework, strategically profiled key players, and a comprehensive analysis of their market share & core competencies along with detailing the competitive landscape.

The research methodology used to estimate and forecast the digital signage market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global digital signage market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments which were then verified through primary research by conducting extensive interviews with key people including CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primaries is depicted in the figure below.

Digital Signage Market

The digital signage ecosystem comprises display panel manufacturers such as LG Display Co., Ltd. (South Korea), Samsung Electronics Co., Ltd. (South Korea), AU Optronics Corp. (Taiwan), BOE Technology Group Co., Ltd. (China), Innolux Corporation (Taiwan), Sharp Corporation (Japan), Japan Display, Inc. (Japan), Panasonic Corporation (Japan), HannStar Display Corporation (Taiwan), and Chungwa Picture Tubess Ltd. (Tawan) among others; media player manufacturers such as 3M Co. (U.S.), Keywest Technology, Inc. (U.S.), BrightSign LLC (U.S.), IBASE Technology, Inc. (Taiwan), and Navori SA (Switzerland) among others; software providers such as ADFLOW Networks (Canada), AU Optronics Corp. (Taiwan), NEC Display Solutions (U.S.), LG Display Co., Ltd. (Korea), Omnivex Corporation (Canada), Panasonic Corp. (Japan), Samsung Electronics Co., Ltd. (South Korea), and Sony Corp. (Japan) among others; system integrators such as Innolux (Taiwan), AU Optronics Corp. (Taiwan), and E-ink (Taiwan) among others; and others who sell them to end users to cater to their business requirements.

Key Target Audience:

  • Raw material and manufacturing equipment suppliers
  • Electronic design automation (EDA) and design tool vendors
  • Software companies providing solutions in various industries that use digital signage systems 
  • Manufacturers and suppliers of media players, mounts, and other accessories
  • Asset management consultants who specialize in physical asset management
  • Research institutes and organizations
  • Associations and regulatory authorities related to digital signage
  • Government bodies, venture capitalists, and private equity firms 
  • Organizations, forums, alliances, and associations

Scope of the Report:

The research report categorizes the digital signage market into the following submarkets:

By Product:

  • Kiosks
    • Interactive
  • Menu Boards
    • Interactive
    • Non-Interactive
  • Billboards
    • Interactive
    • Non-Interactive
  • Signboards
    • Interactive
    • Non-Interactive
  • Others

By Offering:

  • Hardware Offerings
    • Display Panels
      • Display Panel, by Type
        • LCD Display
          • Passive Matrix LCD
            • Twisted Nematic (TN)
            • Super Twisted Nematic (STN)
            • Film Compensated Super Twisted Nematic (FSTN)
          • Active Matrix LCD
            • Thin Film Transistor LCD
            • Thin Film Diode LCD
        • OLED Display
        • Others
      • Display Panel, by Form Factor
        • Flat  Display Panel
        • Flexible Display Panel
      • Display Panel, by Resolution
        • 8K
        • 4K
        • WQHD/2K
        • FHD
        • HD
        • Others
      • Display Panel, by Size
        • Below 19 inches
        • Between 19 and 32 inches
        • Between 32 and 52 inches
        • Between 52 and 105 inches
      • Display Panel, by Brightness
        • 0–500 nits
        • 500–1000 nits
        • 1000 nits & above
    • Media Players
    • Projectors
    • Mounts and Other Accessories
  • Software Offerings
    • Edge Server Software
    • Distribution & Scheduling Software
    • Content Management Software
    • Others   
  • Services Offerings
    • Installation Services
    • Maintenance & Support Services
    • Other Services

 By Application:

  • Commercial
    • Retail
      • Indoor Advertisement
      • Outdoor Advertisement
    • Corporate
      • Indoor Advertisement
      • Outdoor Advertisement
    • Healthcare
      • Indoor Advertisement
      • Outdoor Advertisement
    • Hospitality
      • Indoor Advertisement
      • Outdoor Advertisement
    • Government
      • Indoor Advertisement
      • Outdoor Advertisement
  • Infrastructural
    • Transportation
      • Indoor Advertisement
      • Outdoor Advertisement
    • Entertainment
      • Indoor Advertisement
      • Outdoor Advertisement
  • Institutional         
    • Banking
      • Indoor Advertisement
      • Outdoor Advertisement
    • Education
      • Indoor Advertisement
      • Outdoor Advertisement
  • Industrial
    • Indoor Advertisement
    • Outdoor Advertisement
  • Other Applications
    • Indoor Advertisement
    • Outdoor Advertisement

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

  • Detailed analysis and profiling of additional market players
  • Additional regional analysis

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand Side Analysis
                    2.2.2.1 Growing Demand for Self-Service Systems in Various Applications
           2.2.3 Supply Side Analysis
                    2.2.3.1 Increasing Innovations in the Digital Signage Market With New Product Launches as Per the Customers’ Demands
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Share Estimation
    2.5 Market Breakdown and Data Triangulation
    2.6 Research Assumptions

3 Executive Summary (Page No. - 34)

4 Premium Insights (Page No. - 40)
    4.1 Attractive Opportunities for the Growth of Digital Signage Market
    4.2 Digital Signage Market, By Product
    4.3 Digital Signage Market, By Offeringss
    4.4 North America Held A Major Share of the Overall Digital Signage Market in 2015
    4.5 Digital Signage Market, By Application
    4.6 Digital Signage Hardware Market, By Type

5 Market Overview (Page No. - 45)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Product
           5.3.2 By Type
           5.3.3 By Application
           5.3.4 By Geography
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Growth of Commercial Displays Over Consumer Displays in Digital Signage
                    5.4.1.2 Cost Effectiveness and Assured Return on Investment
                    5.4.1.3 Increasing Need of Reducing the Wastage of Paper and Being Environmentally-Friendly
                    5.4.1.4 Rising Demand of OLED-Based Displays
                    5.4.1.5 Improvements in Technology Offerings and Infrastructure Expansions
           5.4.2 Restraints
                    5.4.2.1 Lack of Standardization
                    5.4.2.2 Lack of Awareness About Digital Signage
           5.4.3 Opportunities
                    5.4.3.1 Exploration of Interactive Capabilities of Digital Signage
                    5.4.3.2 Growth in Emerging Technologies
                    5.4.3.3 Growth in the Demand for Signage Solutions in Retail, Hospitality, and Government Organization Sectors
                    5.4.3.4 Increased Focus on R&D Activities
           5.4.4 Challenges
                    5.4.4.1 Developing Equipment Suitable for All Weather Conditions

6 Industry Trends (Page No. - 64)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Intensity of Competitive Rivalry
           6.3.2 Threat of New Entrants
           6.3.3 Threat of Substitutes
           6.3.4 Bargaining Power of Buyers
           6.3.5 Bargaining Power of Suppliers

7 Digital Signage Market, By Product (Page No. - 73)
    7.1 Introduction
    7.2 Kiosks
           7.2.1 Interactive
    7.3 Menu Boards
           7.3.1 Interactive
           7.3.2 Non-Interactive
    7.4 Billboards
           7.4.1 Interactive
           7.4.2 Non-Interactive
    7.5 Sign Boards
           7.5.1 Interactive
           7.5.2 Non-Interactive
    7.6 Others

8 Digital Signage Market, By Offering (Page No. - 82)
    8.1 Introduction
    8.2 Hardware
           8.2.1 Display Panels
                    8.2.1.1 Display Panel, By Type
                               8.2.1.1.1 LCD Display
                                             8.2.1.1.1.1 Passive Matrix LCD
                                                             8.2.1.1.1.1.1 Twisted Nematic (TN)
                                                             8.2.1.1.1.1.2 Super Twisted Nematic (STN)
                                                             8.2.1.1.1.1.3 Film Compensated Super Twisted Nematic (FSTN)
                                             8.2.1.1.1.2 Active Matrix LCD
                                                             8.2.1.1.1.2.1 Thin Film Transistor LCD
                                                             8.2.1.1.1.2.2 Thin Film Diode LCD
                               8.2.1.1.2 OLED Display
                               8.2.1.1.3 Others
                    8.2.1.2 Display Panel, By Form Factor
                               8.2.1.2.1 Flat Display Panel
                               8.2.1.2.2 Flexible Display Panel
                    8.2.1.3 Display Panel, By Resolution
                               8.2.1.3.1 8k
                               8.2.1.3.2 4k
                               8.2.1.3.3 WQHD/2k
                               8.2.1.3.4 FHD
                               8.2.1.3.5 HD
                               8.2.1.3.6 Others
                    8.2.1.4 Display Panel, By Size
                               8.2.1.4.1 Below 19 Inches
                               8.2.1.4.2 19 to 32 Inches
                               8.2.1.4.3 32 to 52 Inches
                               8.2.1.4.4 52 to 105 Inches
                    8.2.1.5 Display Panel, By Brightness
                               8.2.1.5.1 0–500 Nits
                               8.2.1.5.2 500–1000 Nits
                               8.2.1.5.3 1000 Nits & Above
           8.2.2 Media Players
           8.2.3 Projectors
           8.2.4 Mounts and Other Accessories
    8.3 Software
           8.3.1 Edge Server Software
           8.3.2 Distributing & Scheduling Software
           8.3.3 Content Management Software
           8.3.4 Others
    8.4 Services
           8.4.1 Installation Services
           8.4.2 Maintenance & Support Services
           8.4.3 Other Services

9 Digital Signage Market, By Application (Page No. - 150)
    9.1 Introduction
    9.2 Commerical
           9.2.1 Retail
                    9.2.1.1 Indoor Advertisement
                    9.2.1.2 Outdoor Advertisement
           9.2.2 Corporate
                    9.2.2.1 Indoor Advertisement
                    9.2.2.2 Outdoor Advertisement
           9.2.3 Healthcare
                    9.2.3.1 Indoor Advertisement
                    9.2.3.2 Outdoor Advertisement
           9.2.4 Hospitality
                    9.2.4.1 Indoor Advertisement
                    9.2.4.2 Outdoor Advertisement
           9.2.5 Government
                    9.2.5.1 Indoor Advertisement
                    9.2.5.2 Outdoor Advertisement
    9.3 Infrastructural
           9.3.1 Transportation
                    9.3.1.1 Indoor Advertisement
                    9.3.1.2 Outdoor Advertisement
           9.3.2 Entertainment
                    9.3.2.1 Indoor Advertisement
                    9.3.2.2 Outdoor Advertisement
    9.4 Institutional
           9.4.1 Banking
                    9.4.1.1 Indoor Advertisement
                    9.4.1.2 Outdoor Advertisement
           9.4.2 Education
                    9.4.2.1 Indoor Advertisement
                    9.4.2.2 Outdoor Advertisement
    9.5 Industrial
           9.5.1 Indoor Advertisement
           9.5.2 Outdoor Advertisement
    9.6 Other Applications
           9.6.1 Indoor Advertisement
           9.6.2 Outdoor Advertisement

10 Digital Signage Market, By Geography (Page No. - 179)
     10.1 Introduction
     10.2 North America
             10.2.1 North America: A Lucrative Market for Digital Signage
             10.2.2 U.S.
                        10.2.2.1 U.S.: Largest Player in the Digital Signage Market in North America
             10.2.3 Canada
                        10.2.3.1 Canada is Estimated to Grow at the Highest Rate in the North American Digital Signage Market During the Forecast Period
             10.2.4 Mexico
                        10.2.4.1 Digital Signage Market in Mexico Still in Growth Phase
     10.3 Europe
             10.3.1 Europe: Held the Second Largest Market Share in the Digital Signage Market in 2015
             10.3.2 U.K.
                        10.3.2.1 U.K.: Majorly Contributes to the Growth of the European Digital Signage Market
             10.3.3 Germany
                        10.3.3.1 Germany: Expected to Grow at the Highest Growth Rate in the European Digital Signage Market During the Forecast Period
             10.3.4 France
                        10.3.4.1 France: Growing Gradually in the Digital Signage Market
             10.3.5 Rest of Europe
                        10.3.5.1 Rest of Europe: Norway–An Emerging Market With Significant Potential
     10.4 Asia-Pacific (APAC)
             10.4.1 APAC: A Subtantially Mature Market Driven By Thriving Economies
             10.4.2 China
                        10.4.2.1 China: One of the Fastest-Developing Countries in the Global Digital Signage Market
             10.4.3 Japan
                        10.4.3.1 Japan: Accounted for ~28% Share of the Total APAC Digital Signage Market
             10.4.4 South Korea
                        10.4.4.1 South Korea Digital Signage Market Expected to Register A Significant Growth Rate During the Forecast Period
             10.4.5 Rest of APAC
                        10.4.5.1 Rest of APAC: India, Thailand and Singapore are Emerging Market for Digital Signage
     10.5 Rest of the World (RoW)
             10.5.1 RoW: Developing Digital Signage Market
             10.5.2 Middle East & Africa
                        10.5.2.1 Middle East & Africa: Rapid Growth in Advertisement Industry
             10.5.3 South America
                        10.5.3.1 South America: Comparatively Lower Adoption Rate of Digital Signage

11 Competitive Landscape (Page No. - 202)
     11.1 Introduction
     11.2 Market Ranking Analysis of the Digital Signage Market
     11.3 Competitive Situations and Trends
             11.3.1 New Product Launches
             11.3.2 Agreements, Partnerships, Collaborations,Contracts, & Joint Ventures
             11.3.3 Expansions
             11.3.4 Mergers & Acquisitions

12 Company Profiles (Page No. - 213)
     12.1 Introduction
     12.2 Adflow Networks Inc.
             12.2.1 Business Overview
             12.2.2 Products & Services
             12.2.3 Recent Developments
     12.3 AU Optronics Corporation
             12.3.1 Business Overview
             12.3.2 Products Offered
             12.3.3 Recent Developments
     12.4 LG Display Co., Ltd.
             12.4.1 Business Overview
             12.4.2 Products Offered
             12.4.3 Recent Developments
             12.4.4 MnM View
                        12.4.4.1 SWOT Analysis
     12.5 NEC Display Solutions Ltd.
             12.5.1 Business Overview
             12.5.2 Products Offered
             12.5.3 Recent Developments
     12.6 Omnivex Corporation
             12.6.1 Business Overview
             12.6.2 Products Offered
             12.6.3 Recent Developments
     12.7 Panasonic Corporation
             12.7.1 Business Overview
             12.7.2 Products & Services
             12.7.3 Recent Developments
             12.7.4 MnM View
                        12.7.4.1 SWOT Analysis
     12.8 Planar Systems, Inc.
             12.8.1 Business Overview
             12.8.2 Products Offered
             12.8.3 Recent Developments
     12.9 Samsung Electronics Co., Ltd.
             12.9.1 Business Overview
             12.9.2 Products Offered
             12.9.3 Recent Developments
             12.9.4 MnM View
                        12.9.4.1 SWOT Analysis
     12.10 Sharp Corporation
             12.10.1 Business Overview
             12.10.2 Products & Services
             12.10.3 Recent Developments
             12.10.4 MnM View
                        12.10.4.1 SWOT Analysis
     12.11 Sony Corporation
             12.11.1 Business Overview
             12.11.2 Products & Services
             12.11.3 Recent Developments
             12.11.4 MnM View
                        12.11.4.1 SWOT Analysis

13 Appendix (Page No. - 246)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real-Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (115 Tables)

Table 1 New Product Launches, 2014-2015
Table 2 Digital Signage Market, By Type, 2013-2022 (USD Billion)
Table 3 Digital Signage Market Size, By Application, 2013–2022 (USD Billion)
Table 4 Digital Signage Market Size, By Geography, 2013-2022 (USD Billion)
Table 5 Digital Signage Market, By Product
Table 6 Digital Signage Market, By Type
Table 7 Digital Signage Market, By Application
Table 8 Analysis of Drivers
Table 9 Analysis of Restraints
Table 10 Analysis of Opportunities
Table 11 Analysis of Challenges
Table 12 Quantification of the Overall Porter’s Analysis
Table 13 Digital Signage Market Size, By Product, 2013-2022 (USD Billion)
Table 14 Digital Signage Market, By Type, 2013-2022 (USD Billion)
Table 15 Digital Signage Hardware Market Size, 2013-2022 (USD Billion)
Table 16 Digital Signage Hardware Market Volume, 2013-2022 (Million Units)
Table 17 Digital Signage Hardware Market Size, By Application, 2013-2022 (USD Billion)
Table 18 Digital Signage Hardware Market Size, By Commerical Application, 2013-2022 (USD Billion)
Table 19 Digital Signage Hardware Market Size, By Infrastructural Application, 2013-2022 (USD Billion)
Table 20 Digital Signage Hardware Market Size, By Institutional Application, 2013-2022 (USD Billion)
Table 21 Display Panel Market Size, By Type, 2013-2022 (USD Billion)
Table 22 Display Panel Market Volume, By Type, 2013-2022 (Million Units)
Table 23 Digital Signage Display Panels Market Size, By Application, 2013-2022 (USD Million)
Table 24 Digital Signage Display Panels Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 25 Digital Signage Display Panels Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 26 Digital Signage Display Panels Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 27 Display Panel Market Size, By Form Factor, 2013-2022 (USD Billion)
Table 28 Display Panel Market Size, By Resolution, 2013-2022 (USD Million)
Table 29 Display Panel Market Size, By Size, 2013-2022 (USD Billion)
Table 30 Display Panel Market Volume, By Size, 2013-2022 (Million Units)
Table 31 Display Panel Market Size, By Brightness, 2013-2022 (USD Billion)
Table 32 Display Panel Market Volume, By Brightness, 2013-2022 (Million Units)
Table 33 Digital Signage Media Players Market Size, By Application, 2013-2022 (USD Million)
Table 34 Digital Signage Media Players Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 35 Digital Signage Media Players Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 36 Digital Signage Media Players Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 37 Digital Signage Projectors Market Size, By Application, 2013-2022 (USD Million)
Table 38 Digital Signage Projectors Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 39 Digital Signage Projectors Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 40 Digital Signage Projectors Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 41 Digital Signage Mounts & Other Accessories Market Size, By Application, 2013-2022 (USD Million)
Table 42 Digital Signage Mounts & Other Accessories Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 43 Digital Signage Mounts & Other Accessories Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 44 Digital Signage Mounts & Other Accessories Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 45 Digital Signage Software Market Size, 2013-2022 (USD Billion)
Table 46 Digital Signage Software Market Size, By Application, 2013-2022 (USD Million)
Table 47 Digital Signage Software Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 48 Digital Signage Software Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 49 Digital Signage Software Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 50 Digital Signage Edge Server Software Market Size, By Application, 2013-2022 (USD Million)
Table 51 Digital Signage Edge Server Software Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 52 Digital Signage Edge Server Software Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 53 Digital Signage Edge Server Software Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 54 Digital Signage Distribution and Scheduling Software Market Size, By Application, 2013-2022 (USD Million)
Table 55 Digital Signage Distribution and Scheduling Software Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 56 Digital Signage Distribution and Scheduling Software Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 57 Digital Signage Distribution and Scheduling Software Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 58 Digital Signage Content Management Software Market Size, By Application, 2013-2022 (USD Million)
Table 59 Digital Signage Content Management Systems Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 60 Digital Signage Content Management Systems Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 61 Digital Signage Content Management Systems Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 62 Digital Signage Others Software Market Size, By Application, 2013-2022 (USD Million)
Table 63 Digital Signage Others Software Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 64 Digital Signage Others Software Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 65 Digital Signage Others Software Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 66 Digital Signage Services Market Size, 2013-2022 (USD Billion)
Table 67 Digital Signage Services Market Size, By Application, 2013-2022 (USD Million)
Table 68 Digital Signage Services Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 69 Digital Signage Services Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 70 Digital Signage Services Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 71 Digital Signage Installation Services Market Size, By Application, 2013-2022 (USD Million)
Table 72 Digital Signage Installation Services Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 73 Digital Signage Installation Services Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 74 Digital Signage Installation Services Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 75 Digital Signage Maintenance and Support Services Market Size, By Application, 2013-2022 (USD Million)
Table 76 Digital Signage Maintenance and Support Services Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 77 Digital Signage Maintenance and Support Services Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 78 Digital Signage Maintenance and Support Services Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 79 Digital Signage Other Services Market Size, By Application, 2013-2022 (USD Million)
Table 80 Digital Signage Other Services Market Size, By Commerical Application, 2013-2022 (USD Million)
Table 81 Digital Signage Other Services Market Size, By Infrastructural Application, 2013-2022 (USD Million)
Table 82 Digital Signage Other Services Market Size, By Institutional Application, 2013-2022 (USD Million)
Table 83 Market Size, By Application, 2013–2022 (USD Billion)
Table 84 Market Size, By Advertisement Type, 2013–2022 (USD Billion)
Table 85 Market Size, By Commercial Application, 2013–2022 (USD Billion)
Table 86 Digital Signage Commerical Market Size, By Region, 2013–2022 (USD Billion)
Table 87 Market Size for Commercial Application, By Advertisement Type, 2013–2022 (USD Billion)
Table 88 Market Size for Retail Application, By Advertisement Type, 2013–2022 (USD Million)
Table 89 Market Size for Corporate Application, By Advertisement Type, 2013–2022 (USD Million)
Table 90 Market Size Healthcare Application, By Advertisement Type, 2013–2022 (USD Million)
Table 91 Market Size for Hospitality Application, By Advertisement Type, 2013–2022 (USD Million)
Table 92 Market Size Government Application, By Advertisement Type, 2013–2022 (USD Million)
Table 93 Market Size, By Infrastructural Application, 2013–2022 (USD Billion)
Table 94 Digital Signage Infrastructural Market Size, By Region, 2013–2022 (USD Billion)
Table 95 Market Size for Infrastructural Application, By Advertisement Type, 2013–2022 (USD Billion)
Table 96 Market Size for Transportation Application, By Advertisement Type, 2013–2022 (USD Million)
Table 97 Market Size for Entertainment Application, By Advertisement Type, 2013–2022 (USD Million)
Table 98 Market Size, By Institutional Application, 2013–2022 (USD Billion)
Table 99 Digital Signage Institutional Market Size, By Region, 2013–2022 (USD Billion)
Table 100 Market Size for Institutional Application, By Advertisement Type, 2013–2022 (USD Billion)
Table 101 Market Size for Banking Application, By Advertisement Type, 2013–2022 (USD Million)
Table 102 Market Size for Education Application, By Advertisement Type, 2013–2022 (USD Million)
Table 103 Digital Signage Industrial Market Size, By Region, 2013–2022 (USD Billion)
Table 104 Market Size for Industrial Application, By Advertisement Type, 2013–2022 (USD Billion)
Table 105 Digital Signage Other Applications Market Size, By Region, 2013–2022 (USD Million)
Table 106 Digital Signage Market Size for Other Applications, By Advertisement Type, 2013–2022 (USD Million)
Table 107 Digital Signage Market Size, By Geography, 2013-2022 (USD Billion)
Table 108 North American Digital Signage Market Size, By Country, 2013-2022 (USD Billion)
Table 109 European Digital Signage Market Size, By Country, 2013-2022 (USD Billion)
Table 110 APAC Digital Signage Market Size, By Country, 2013-2022 (USD Billion)
Table 111 RoW Digital Signage Market Size, By Country, 2013-2022 (USD Billion)
Table 112 New Product Launches, 2012-2015
Table 113 Agreements, Partnerships, Collaborations, Contracts & Joint Ventures, 2012–2015
Table 114 Expansions, 2012-2015
Table 115 Mergers & Acquisitions


List of Figures (103 Figures)

Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Increasing Importance of Self-Service Systems in Digital Signage Applications
Figure 4 Process Flow of Market Size Estimation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Market Breakdown & Data Triangulations
Figure 8 Digital Signage Market, 2013–2022 (USD Billion)
Figure 9 Market, By Product, 2013–2022 (USD Billion)
Figure 10 Market, By Type, 2016 vs 2022 (USD Billion)
Figure 11 Market, By Application, 2016 vs 2022 (USD Billion)
Figure 12 China is Expected to Grow at the Highest CAGR Between 2016 and 2022 in the Global Digital Signage Market
Figure 13 Digital Signage Market Expected to Exhibit High Growth Between 2016 and 2022
Figure 14 Sign Boards Market Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 15 Digital Signage Software Market Expected to Grow at the Highest CAGR During the Forecast Period
Figure 16 Market in APAC Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Digital Signage Market in Commercial Application Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 18 Display Panels Held the Largest Market Share in the Digital Signage Hardware Market in 2015
Figure 19 Emergence of Digital Signage Systems
Figure 20 Digital Signage Market Segmentation
Figure 21 Digital Signage Market, By Type
Figure 22 Digital Signage Market, By Region
Figure 23 Digital Signage Market: Drivers, Restraints, Opportunities, and Challenges
Figure 24 Value Chain Analysis: Major Value Added During the Development and Integration Phases
Figure 25 Porter’s Five Forces Analysis, 2015
Figure 26 Intensity of Competitive Rivalry Remained High in 2015
Figure 27 Impact of the Intensity of Competitive Rivalry Remained High in the Digital Signage Market
Figure 28 Impact of Threat of New Entrants Remained Low in the Digital Signage Market
Figure 29 Impact of the Threat of Substitutes Remained Low in the Digital Signage Market
Figure 30 Impact of Bargaining Power of Buyers in the Digital Signage Market Remained Medium in 2015
Figure 31 Impact of Bargaining Power of Suppliers Remained Low in the Digital Signage Market
Figure 32 Digital Signage Market, By Product
Figure 33 Sign Boards Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Digital Signage Market, By Type
Figure 35 Digital Signage Software Market Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 Digital Signage Market, By Hardware
Figure 37 Display Panels Expected to Dominate the Digital Signage Hardware Market Till 2022
Figure 38 Digital Signage Hardware Market Size, By Application, 2016 vs 2022 (USD Billion)
Figure 39 Digital Signage Hardware Market Size, By Commerical Application, 2016 vs 2022 (USD Billion)
Figure 40 Digital Signage Hardware Market Size, By Infrastructural Application, 2016 vs 2022 (USD Billion)
Figure 41 Digital Signage Hardware Market Size, By Institutional Application, 2016 vs 2022 (USD Billion)
Figure 42 Type of Display Panels
Figure 43 Advantages of Led Displays
Figure 44 OLED Display Panel Market Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 45 Flexible Display Panel Market Expected to Register Highest Growth Rate During the Forecast Period
Figure 46 Display Panel Market Size, By Resolution, 2016 vs 2022 (USD Billion)
Figure 47 Uses of Display Panels Based on Different Screen Sizes
Figure 48 Display Panel Market Size, By Size, 2016 vs 2022 (USD Billion)
Figure 49 High Brightness Displays Growing in the Digital Signage Market
Figure 50 Types of Software: Digital Signage Market
Figure 51 Distribution and Scheduling Software Market Expected to Register the Highest Growth Rate During the Forecast Period
Figure 52 Commercial Application Expected to Dominate the Digital Signage Software Market Till 2022
Figure 53 Digital Signage Software Market Size, By Commerical Application, 2016 vs 2022 (USD Million)
Figure 54 Digital Signage Software Market Size, By Infrastructural Application, 2016 vs 2022 (USD Million)
Figure 55 Digital Signage Software Market Size, By Institutional Application, 2016 vs 2022 (USD Million)
Figure 56 Edge Server Software
Figure 57 Processing of Edge Server Software
Figure 58 Processes Involved in Distribution & Scheduling Software
Figure 59 Functions of Content Management Software
Figure 60 Digital Signage Services Market Size, 2016 vs 2022 (USD Billion)
Figure 61 Commerical Application Expected to Register the Highest Growth Rate in Digital Signage Services Market During the Forecast Period
Figure 62 Digital Signage Services Market Size, By Commerical Application, 2016 vs 2022 (USD Million)
Figure 63 Digital Signage Services Market Size, By Infrastructural Application, 2016 vs 2022 (USD Million)
Figure 64 Digital Signage Services Market Size, By Institutional Application, 2016 vs 2022 (USD Million)
Figure 65 Digital Signage Market, By Application
Figure 66 Commercial Application Expected to Dominate the Digital Signage Market By 2022
Figure 67 Digital Signage Indoor Advertisement Market Expected to Grow at the Highest CAGR During the Forecast Period
Figure 68 Retail Segment Expected to Dominate the Digital Signage Commercial Application Market
Figure 69 Usage of Digital Signage in Retail Applications
Figure 70 Benefits of Digital Signage in Government Sector
Figure 71 Transportation Segment Expected to Grow at the Highest CAGR During the Forecast Period
Figure 72 Education Segment Expected to Grow Highly in the Digital Signage Institutional Market During the Forecast Period
Figure 73 Digital Signage Market, By Geography
Figure 74 Geographic Snapshot of Digital Signage Market: Rapidly Growing Markets Emerging as New Hotspots
Figure 75 APAC Expected to Register Highest Growth Rate During the Forecast Period
Figure 76 North America Expected to Dominate the Digital Signage Market Till 2022
Figure 77 U.S. Held A Major Share of the North American Digital Signage Market in 2015
Figure 78 U.S. Expected to Dominate the North American Digital Signage Market Till 2022
Figure 79 Germany Expected to Register the Highest Growth Rate in the European Digital Signage Market During the Forecast Period
Figure 80 Snapshot of the Digital Signage Market in APAC (China–The Most Lucrative Market in 2015)
Figure 81 China Expected to Grow at the Highest CAGR in APAC: Digital Signage Market in 2016
Figure 82 RoW: Digital Signage Market Size, By Region, 2016 vs 2022 (USD Billion)
Figure 83 Companies Adopted New Product Launches and Expansions as the Key Growth Strategies Between 2012 and 2015
Figure 84 LG Display Co., Ltd. Grew at the Highest Rate Between 2013 and 2015
Figure 85 Digital Signage Market Share Analysis, By Key Player, 2015
Figure 86 Market Evolution Framework: Strategy of New Product Launches Fueled Growth and Innovation in the Digital Signage Market From 2013 to 2015
Figure 87 Battle for Market Share: New Product Launches and Partnerships Were the Key Strategies Adopted By Companies Between 2012 and 2015
Figure 88 Geographic Revenue Mix of Top 5 Digital Signage Market Players
Figure 89 Adflow Networks Inc.: Company Snapshot
Figure 90 AU Optronics Corporation: Company Snapshot
Figure 91 LG Display Co., Ltd.: Company Snapshot
Figure 92 LG Display Co., Ltd.: SWOT Analysis
Figure 93 NEC Display Solutions Ltd.: Company Snapshot
Figure 94 Omnivex Corporation: Company Snapshot
Figure 95 Panasonic Corporation: Company Snapshot
Figure 96 Panasonic Corporation: SWOT Analysis
Figure 97 Planar Systems, Inc.: Company Snapshot
Figure 98 Samsung Electronics Co., Ltd.: Company Snapshot
Figure 99 Samsung Electronics Co., Ltd.: SWOT Analysis
Figure 100 Sharp Corporation: Company Snapshot
Figure 101 Sharp Corporation: SWOT Analysis
Figure 102 Sony Corporation: Company Snapshot
Figure 103 Sony Corporation: SWOT Analysis

According to the MarketsandMarkets forecast, the digital signage market was valued at USD 16.88 Billion in 2015 and is expected to reach USD 27.34 Billion by 2022, at a CAGR of 6.7% during the forecast period. The growth of this market is propelled by the increasing demand for digital signage in public & commercial sectors along with its cost effectiveness and assured return on investment. The demand for digital signage in the market is also fostered by emerging technologies used in displays. These include, for instance, the increasing usage of high-brightness displays in outdoor (out-of-home advertising) applications and emerging ultra-narrow bezels and 4k displays in the market.

The scope of this report covers the digital signage market segmented on the basis of product, offering, application, and geography. On the basis of product, the digital signage market is segmented into kiosks, menu boards, billboards, signboards, and others. Kiosks held the largest share of the global digital signage market for products in 2015, while the market for signboards is expected to grow at the highest rate during the forecast period.

On the basis of offering, the digital signage market is segmented into hardware, software, and services. Hardware offerings held the largest share of the global digital signage market in 2015 and are expected to dominate the market till 2022. The market for software offerings is expected to grow at the highest rate during the forecast period.

The digital signage market on the basis of application has been segmented into commercial, infrastructural, institutional, industrial, and others. The commercial application is further segmented retail, hospitality, healthcare, government, and corporate sectors. The infrastructural application includes transportation and entertainment sectors, whereas the institutional application includes banking and education sectors. The commercial application is expected to hold the largest share of the digital signage market by 2022, and exhibit the highest growth rate between 2016 and 2022.

Digital Signage Market

North America held the largest share of the digital signage market in 2015. North America being the most technologically advanced countries is a leading market for the cutting edge technology which is used in the advertisement sector. This is mainly due to the growing awareness toward the benefits of digital signage and the increasing demand for commercial displays. The digital signage market in Asia-Pacific is expected to grow at the highest rate during the forecast period.

In 2015, the global digital signage systems market was dominated by Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan), and Panasonic Corporation (Japan). These players adopted various strategies such as new product developments, partnerships, agreements, contracts, and mergers & acquisitions to achieve growth in the global digital signage market.

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These segments are further sub-divided into the subsequent sub-segments like

Type

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