HOME Top Market Reports Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020

Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020

By: marketsandmarkets.com
Publishing Date: March 2014
Report Code: SE 2270

 

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Since 1994, Digital signage has seen different phases right from its evolution and has become one of the most powerful sources for the display of media information. The segments of a once whole pie are being broken into clearly identifiable pieces, each with its own place within the digital signage ecosystem.

This report covers the digital signage market on the basis of components, applications, display technology, and geography.

Digital signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilizing technologies such as LCD, LED, plasma displays, or projected images to display content are found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations. Because of its inherent dynamic nature where in the content may be frequently updated, and also by employing real-world interface such as embedded touch screens, image capture, and gesture recognition, it is gaining a wide acceptance in the market. Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes, two or more of these components are present in a single device, but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network. The report deals with all the driving factors, restraints, and opportunities with respect to the market, which are helpful in identifying trends and key success factors for the industry. The report also includes qualitative analysis on the market by analyzing complete pricing and cost analysis of products, Porter’s analysis of the market, and SWOT analysis of the players. The report also profiles all major companies active in this field. This report provides the competitive landscape of the key players which covers all key growth strategies. The report also formulates the industry trends of digital signage market with emphasis on market timelines and technology roadmaps, market and product life cycle analysis.

On the basis of hardware: the report covers media players, displays, content management servers, distribution infrastructure, and software.

On the basis of application: the report covers various sectors such as commercial, infrastructure, institutions, and industrial areas in its application sector.

On the basis of display technology: the report covers various types of the displays such as LCD, LED, Plasma, and projectors.

On the basis of geography: the report covers North America, Europe, APAC, and ROW.

Global Digital Signage Market forecast (2014-2020) report, as the name suggests, illustrates the global scenario in face of the digital signage system over the next five years with insights into the technology advancement in the advertisement, innovations in the signage market, increasing demand because of rising awareness, and decreasing the prices of the displays.

In addition, the report entails details of:

  • Key growth drivers and restraints of the market
  • Burning issues and opportunities
  • Impact analysis of the market dynamics
  • Analysis of different applications of the market
  • Key trends shaping and influencing the market
  • Identification of segments with high growth potential
  • Region specific developments and peculiarities
  • Key growth strategies for companies in the precision monitoring market
  • The competitive landscape of the industry

The report also captures the market roadmap with market sizes, trend lines, revenue forecasts, value chain, market and product trends, socio-economic trends and regulations, and competitive landscape.

Major players in digital signage market include but are not limited to: ADFLOW Networks (Canada), Cisco System Inc. (U.S.), Hewlett-Packard Company (U.S.), Keywest technology (Samsung Corporation (South Korea), NEC Display Solutions Ltd (South Korea), BrightSign LLC (U.S.), Polk Audio (U.S.), Onelan Ltd (U.K.), Panasonic Corporation (Japan), Winmate Communication Inc (Taiwan), and Scala Inc. (U.S.) among others.

What makes our reports unique?

  • We provide the longest market segmentation chain in this industry - not many reports provide a market breakdown up to level 5
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Key questions answered

  • Which are the high-growth segments/cash cows and how is the market segmented in terms of applications and materials?
  • What are market estimates and forecasts; which markets are doing well and which are not?
  • Where are the gaps and opportunities; what is driving the market?
  • Which are the key playing fields? Which are the winning edge imperatives?
  • How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths, and product pipelines? Who is doing what?

Powerful research and analysis

The analysts working with MarketsandMarkets come from renowned publishers and market research firms, globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants, and draw on our relationships with more than 900 market research companies across the world. We, at MarketsandMarkets, are inspired to help our clients grow by providing qualitative business insights with our huge market intelligence repository.

The key stakeholders identified for this report include:

  • Display manufacturers
  • Retailers and distributors of digital signage components
  • Corporate
  • Governments
  • Content and software developers

Table Of Contents
 
1 Introduction (Page No. - 18)
   1.1 Key Take-Aways
   1.2 Report Description
   1.3 Markets Covered
   1.4 Stakeholders
   1.5 Report Assumptions
       1.5.1 Assumptions & Glossary
   1.6 Research Methodology
       1.6.1 Market Size Estimation
       1.6.2 Market Crackdown and Data Triangulation
       1.6.3 Key Data Points Taken From Secondary Sources
       1.6.4 Key Data Points Taken From Primary Sources

2 Executive Summary (Page No. - 32)

3 Market Overview (Page No. - 36)
   3.1 Evolution of Digital Signage System
   3.2 Market Dynamics
       3.2.1 Drivers
             3.2.1.1 Improving User Experience
             3.2.1.2 Development of Educational & Government Markets
             3.2.1.3 Decreasing Price of Display
             3.2.1.4 Demand Inclusion As Part of Core Business offerings
             3.2.1.5 Substantial Impression of In-Store Digital Signage on Brand Awareness and Perception
             3.2.1.6 Infrastructure Growth
             3.2.1.7 Usage At the Airport
       3.2.2 Restraints
             3.2.2.1 Display Destruction
             3.2.2.2 Lack of Standardization
             3.2.2.3 Need For High Initial Investment
             3.2.2.4 Dearth of Support From Venture Capital Companies
             3.2.2.5 Power Issues- the Major Worry
       3.2.3 Opportunities
             3.2.3.1 Scaling of the Network
             3.2.3.2 Exploration of Interactive Capabilities of Dss
             3.2.3.3 Indoor Digital Signage
             3.2.3.4 Use of Digital Signage in 3d Systems
   3.3 Burning Issue
       3.3.1 Burn-in Issue Difficulties
       3.3.2 Limited Advertisement Space
   3.4 Winning Imperatives
       3.4.1 Digital Signage With Cloud Base
       3.4.2 Assimilated Systems With Digital Signage
       3.4.3 One Stop Shop
       3.4.4 Transparent LCD Screens
   3.5 Porters’ Five Force Analysis
       3.5.1 Supplier’s Bargaining Power
       3.5.2 Buyer’s Bargaining Power
       3.5.3 Threat From Substitutes
       3.5.4 Threats From New Entrants
       3.5.5 Degree of Competition

4 Digital Signage Market By Hardware (Page No. - 57)
   4.1 Introduction
   4.2 Display
       4.2.1 Display By Types
             4.2.1.1 LCD Display
             4.2.1.2 LED Display
             4.2.1.3 Plasma Display
             4.2.1.4 Projectors
       4.2.2 Display By Size
             4.2.2.1 Below 19’
             4.2.2.2 19’ To 32’
             4.2.2.3 32’ To 52’
             4.2.2.4 Above 52’
   4.3 Media Players
   4.4 Mounts and Other Accessories

5 Digital Signage Market By Software (Page No. - 85)
   5.1 Introduction
   5.2 Edge Server Software
   5.3 Distribution and Scheduling Software
   5.4 Content Managemnet Systems
   5.5 Others (Analytics)

6 Digital Signage Market By Products (Page No. - 93)
   6.1 Introduction
   6.2 Indoor
       6.2.1 Entertainment Facilities
       6.2.2 Hospitality Centers
       6.2.3 Health Care Facilities
   6.3 Outdoor
   6.4 Mobile

7 Digital Signage Market By Application (Page No. - 102)
   7.1 Introduction
   7.2 Commercial
       7.2.1 Commercial Application Market By Region
       7.2.2 Commercial Application Market,By Product Type
   7.3 Infrastructure
       7.3.1 Infrastructure Appliaction Market,By Region
       7.3.2 Infrastructure Application Market,By Product Type
   7.4 Institutions
       7.4.1 Institutional Application Market,By Product Type
   7.5 Industrial
       7.5.1 Industrial Application Market,By Product Type

8 Digital Signage Market By Geography (Page No. - 116)
   8.1 Introduction
   8.2 North America
       8.2.1 Drivers
             8.2.1.1 Limited Reach of Mass Media Increases the Demand For Digital Signage
             8.2.1.2 Advancement in Technology
             8.2.1.3 Fall in Prices of the Displays
       8.2.2 Restraints
             8.2.2.1 Challenges in the Content Creation
             8.2.2.2 Local Competition
       8.2.3 U.S.
       8.2.4 Canada
       8.2.5 Mexico
   8.3 Europe
       8.3.1 Drivers
             8.3.1.1 Increasing Adoption of Dooh in the Region
             8.3.1.2 Shrinking Prices of the Flat Panel Devices
       8.3.2 Restraints
             8.3.2.1 Looming Financial Uncertainty
             8.3.2.2 High Cost of Labour
       8.3.3 U.K.
       8.3.4 Germany
       8.3.5 Italy
       8.3.6 France
   8.4 APAC
       8.4.1 Drivers
             8.4.1.1 Retail Boom in the Region
             8.4.1.2 Low Cost of Labour
             8.4.1.3 High Untapped Growth Opportunity
             8.4.1.4 Increasing Demand in Retail Sector
       8.4.2 Restraints
             8.4.2.1 Less Awareness
             8.4.2.2 Average Per Capita Income Is Low
       8.4.3 China
       8.4.4 Japan
       8.4.5 South Korea
       8.4.6 India
   8.5 ROW
       8.5.1 Drivers
             8.5.1.1 Investment Friendly Ecosystem
             8.5.1.2 Lesser Competition
             8.5.1.3 Simplified Taxes
       8.5.2 Middle East
       8.5.3 Africa

9 Competitive Landscape (Page No. - 152)
   9.1 Analysis of Key Growth Strategy
   9.2 Analysis of Mergers and Acquisitions
   9.3 Analysis of New Product Launch
   9.4 Analysis of Contract, Partnership & Agreement
   9.5 Analysis of “Other” Growth Strategies

10 Company Profiles (Overview, Products and Services, Financials, Strategy & Development)* (Page No. - 165)
   10.1 Adflow Networks
   10.2 Cisco Systems Inc
   10.3 Hewlett-Packard Company
   10.4 AU Optronics
   10.5 Keywest Technology
   10.6 Nanonation Technology
   10.7 Navori
   10.8 NEC Display Solutions Ltd
   10.9 Brightsign Llc.
   10.10 Broadsign International Inc.
   10.11 Omnivex Corporation
   10.12 Onelan Ltd.
   10.13 Panasonic Corporation
   10.14 Planar Systems Inc
   10.15 Samsung Electronics Co.Ltd
   10.16 Scala Inc.
   10.17 Ucview Media Inc.
   10.18 3M Co.
   10.19 Winmate Communication Inc.
   10.20 LG Display Co. Ltd

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.


List of Tables (80 Tables)

Table 1 Global Digital Signage Market Value, By Geography, 2013-2020 ($Million)
Table 2 Global Market Value, By Application, 2013-2020 ($Million)
Table 3 Global Market Value, By Components, 2013-2020 ($Million)
Table 4 Global Market Volume, By Hardware Types, 2013-2020 (Million Unit)
Table 5 Global Digital Signage Hardware Market Value, By Hardwrae Types, 2013-2020 ($Million)
Table 6 Global Display Market Volume, By Geography, 2013-2020 (Million Units)
Table 7 Global Display Market Value, By Geography, 2013-2020 ($Millions)
Table 8 Global Display Market Volume, By Screen Types, 2013-2020 (Million Units)
Table 9 Global Display Market Value, By Screen Type, 2013-2020 ($Million)
Table 10 Global LCD Displays Market Volume, By Geography, 2013-2020 (Million Unit)
Table 11 Global LCD Displays Market Revenue, By Geography, 2013-2020 ($Million)
Table 12 Global LED Displays Market Volume, By Geography, 2013-2020 (Million Unit)
Table 13 Global LED Displays Market Value, By Geography, 2013-2020 ($Million)
Table 14 Global Plasma Displays Market Volume, By Geography, 2013-2020 (Million Units)
Table 15 Global Plasma Displays Market Value, By Geography, 2013-2020 ($Millions)
Table 16 Global Projector Market Volume, By Geography, 2013-2020 (Million Units)
Table 17 Global Projector Market Value, By Geography, 2013-2020 ($Million)
Table 18 Global Digital Signs Display Unit Shipment By Size, 2013-2020 (Million Units)
Table 19 Global Media Players Market in Digital Signs Snapshot, 2013-2020
Table 20 Global Media Player Market Volume, By Geography, 2013-2020 (Million Units)
Table 21 Globalmedia Player Market Value, By Geography, 2013-2020 ($Million)
Table 22 Global Mount Market Volume (Million Units) and Value ($Million), 2013-2020
Table 23 Global Mount Market Volume, By Geography, 2013-2020 (Million Units)
Table 24 Globalmount Market Value, By Geography, 2013-2020 ($Million)
Table 25 Global Digital Signs Software Market Value, By Software Types, 2013-2020 ($Millions)
Table 26 Global Market Value, By Geography, 2013-2020 ($Millions)
Table 27 Globaledge Server Software Market Value By Geography, 2013-2020 ($Millions)
Table 28 Global Distribution and Scheduling Software Market Value, By Geography, 2013-2020 ($Millions)
Table 29 Global Content Management Software Market Value, By Geography, 2013-2020 ($Millions)
Table 30 Global Analytics Software Market Value, By Geography, 2013-2020 ($Millions)
Table 31 Global Market Value, By Product Types, 2013-2020 ($Million)
Table 32 Number of Hospitals Using the Digital Signage
Table 33 Global Indoor Digital Signs Product Market Value, By Geography, 2013-2020 ($Million)
Table 34 Global Outdoor Digital Signs Product Market Value, By Geography, 2013-2020 ($Million)
Table 35 Global Mobile Digital Signs Product Market Value, By Geography, 2013-2020 ($Million)
Table 36 Global Market Value, By Application, 2013–2020 ($Million)
Table 37 Government: Agencies Using the Digital Signage (2012)
Table 38 Global Digital Signs Market Value, For Commercial Application, By Geography, 2013-2020 ($Million)
Table 39 Global Market Value, For Commercial Application, By Product Type, 2013–2020 ($Million)
Table 40 Global Market Value, For Infrastructure Application, By Geography, 2013–2020 ($Million)
Table 41 Global Market Value, For Infrastructure Application, By Product Type, 2013–2020 ($Million)
Table 42 Global Market Value, For Institutional Application, By Geography, 2013–2020 ($Million)
Table 43 Global Market Value, For Institutional Application, By Product Type, 2013–2020 ($Million)
Table 44 Global Market Value, For Industrial Application, By Geography, 2013–2020 ($Million)
Table 45 Global Market Value, For Industrial Application, By Product Type, 2013–2020 ($Million)
Table 46 Global Market Value, By Geography, 2013-2020 ($Million)
Table 47 North America: Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 48 North America Market Value, By Countries, 2013 -2020 ($Millions)
Table 49 North America Digital Signs Hardware Market Value, By Countries, 2013-2020 ($Million)
Table 50 North America Digital Signs Software Market Value, By Countries, 2013-2020 ($Million)
Table 51 U.S. Digital Signs Market Value, By Component, 2013-2020 ($Million)
Table 52 Canada Market Value, By Component, 2013-2020 ($Million)
Table 53 Mexico Market Value, By Component, 2013-2020 ($Million)
Table 54 Europe Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 55 Europe Market Value By Countries, 2013-2020 ($Million)
Table 56 Europe Digital Signs Hardware Market Value, By Countries, 2013-2020 ($Million)
Table 57 Europe Digital Signs Software Market Value, By Countries, 2013-2020 ($Million)
Table 58 U.K. Digital Signs Market Value, By Component, 2013-2020 ($Million)
Table 59 Germany Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 60 Italy Digital Signs Market Value, By Component, 2013-2020 ($Million)
Table 61 France Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 62 APAC Digital Signs Market Value, in 2013-2020 ($Millions)
Table 63 APAC Market Value By Countries ($Million), in 2013-2020
Table 64 APAC Digital Signs Hardware Market Value By Countries ($Million), in 2013-2020
Table 65 APAC Digital Signs Software Market Value By Countries ($Million), in 2013-2020
Table 66 China Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 67 Japan Digital Signs Market Value, By Component, 2013-2020 ($Million)
Table 68 South Korea Digital Signs Market Value, By Component, 2013-2020 ($Million)
Table 69 India Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 70 ROW Digital Signs Market Value, By Component, 2013-2020 ($Million)
Table 71 ROW Market Value, By Countries, 2013-2020 ($Million)
Table 72 ROW: Digital Signs Hardware Market Value, By Countries, 2013-2020 ($Million)
Table 73 ROW Digital Signs Software Market Value, By Countries, 2013-2020 ($Million)
Table 74 Middle East Digital Signage Market Value, By Component, 2013-2020 ($Million)
Table 75 Africa Market Value, By Component, 2013-2020 ($Million)
Table 76 Digital Signage Display Market Share, By Hardware Manufacture, (2013)
Table 77 Mergers & Acquisitions, (2011-2013)
Table 78 New Product Launches, (2011–2014)
Table 79 Contract, Partnership & Agreement, (2011–2013)
Table 80 Others Growth Strategies, (2009–2013)


List of Figures (49 Figures)

Figure 1 Research Methodology
Figure 2 Market Size Estimation
Figure 3 Data Triangulation
Figure 4 Market Segmentation
Figure 5 Digital Signage System: Pricing Structure
Figure 6 Digital Signs Network
Figure 7 Evolution of the Digital Signage System
Figure 8 Impact Analysis of Drivers: Digital Signs Market
Figure 9 Impact Analysis of Restraints: Digital Signs Market
Figure 10 Porter’s Five Forces Model: Digital Signage Industry
Figure 11 Global Digital Signs : Porters Five Force Analysis
Figure 12 Porters Five Force Analysis: Bargaining Power of Supplier
Figure 13 Porters Five Force Analysis: Buyer’s Bargaining Power
Figure 14 Porters Five Force Analysis: Threat From Substitutes
Figure 15 Porters Five Force Analysis: Threats From New Entrants
Figure 16 Porters Five Force Analysis: Degree of Competition
Figure 17 Digital Signage Market: Hardware Segmentation
Figure 18 Display Market Segmentation
Figure 19 Global: Below 19’ Screen Market Volume, 2013 - 2020 (Million Unit)
Figure 20 Global: 19’-32’ Screen Market Volume, 2013- 2020 (Million Unit)
Figure 21 Global:32’- 52’ Screen Market Volume, 2013- 2020 (Million Unit)
Figure 22 Global:Above 52’ Screen Market Volume, 2013 - 2020 (Million Unit)
Figure 23 Global Digital Signage Market: Software Segmentation
Figure 24 Global Digital Signs Product Market
Figure 25 Global Digital Signs Product Growth (2013-2020)
Figure 26 Global Digital Signs Used in Indoor Venues
Figure 27 Global Digital Signage Application Market
Figure 28 Advantages of Digital Signs in Corporate Sector
Figure 29 Global Digital Signage Market Segmentation, By Geography
Figure 30 Digital Signs Display Market Share, By Hardware Manufacturer, (2013)
Figure 31 Key Growth Strategies (2009-2014)
Figure 32 Cisco Systems Inc: Company Snapshot
Figure 33 Hewlett Packard: Company Snapshot
Figure 34 AU Optronics: Company Snapshot
Figure 35 Broadsign Inc Products and Services
Figure 36 Omnivex Corporation Products and Services
Figure 37 Onelan Ltd Product Portfolio
Figure 38 Panasonic Corporation Company Snapshot
Figure 39 Panasonic Corporation Product Segmentation
Figure 40 Planar Systems Inc Company Snapshot
Figure 41 Planar Systems Inc. Products and Services
Figure 42 Samsung Electronics Co.:Company Snapshot
Figure 43 Samsung Electronics Company Ltd: Product Portfolio
Figure 44 Scala Inc: Product Portfolio
Figure 45 Ucview Media Inc. Product Portfolio
Figure 46 3M Co: Company Snapshot
Figure 47 3M Co: Product Portfolio
Figure 48 LG Display Co. Ltd: Company Snapshot
Figure 49 LG Display Co. Ltd: Product Portfolio

Digital signage is one of the most promising and upcoming media in the field of information and advertising network. It is also known as narrowcasting or electronic signage. Technological innovations such as touch screen technology, near field communication technologies, and such others have created opportunities for digital signage market. Its market is wholly and solely dependent on the end-results when it is viewed by individuals at different places and locations. Its visibility and user-friendly feature easily catches the interest of people in comparison with the printed media formats which require high investments and more time.

There is an increasing trend toward the adoption of interactive displays that uses technological capability such as interactive dashboard, gesture recognition, and embedded location-based maps. This has given a growth momentum to the mature markets such as the U.S. and has opened a number of avenues for emerging markets such as India and the Middle East. In terms of software, Analytics is expected to witness the highest growth, thanks to the advancement in business intelligence for retail and other advertising media. The market has become quite competitive with the presence of a large number of players. Hardware leaders, such as Samsung, have diversified their digital signage portfolio by acquisitions, while software giants like Cisco Systems Inc. (U.S.) have acquired hardware players which have consolidated their product offerings. The intense competition is likely to trigger a competitive pricing war across both hardware and software offerings.

The market value for the set up can vary from different infrastructures as some are for a large mass, while others are for a small mass of people. In this report, the market is analyzed from an overall perspective.

It is segmented across hardware, software, product, application, and geography. It is used in more than five components and there are four major display technologies for digital signage - LED, LCD, Plasma, and Projectors. Corporate, retail sector, indoor venues, transportation, and government are the main applications for digital signage systems.

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