[219 Pages Report] The global display market size was valued at USD 148.4 billion in 2021 and is projected to reach USD 177.1 billion by 2026. It is expected to grow at a CAGR of 3.6% during the forecast period.
Surging adoption of OLED displays in various applications, increasing use of LED displays for video wall, TVs, and digital signage applications, growing demand for interactive displays in various applications, and rising demand for display-based medical equipment, including ventilators and respirators, due to COVID-19 pandemic are the key driving factors for the market.
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LED displays are among the most used type of display technology for various applications. It holds a larger size of the market as compared to other technologies. In recent years, the LED display industry has matured, but not in terms of innovation. One of the recent advancements in LED displays is the miniaturization of the parts needed to build an LED screen. Miniaturization has enabled LED screens to become ultra-thin and grow to huge sizes, allowing screens to rest on any surface, inside or outside. Applications of LEDs have multiplied, largely in part due to technological advancements, including enhanced resolution, greater brightness capabilities, product versatility, and the development of hardened surface LEDs and micro LEDs. LED displays are also widely used for digital signage applications, such as for advertising, and digital billboards, which helps brands to stand out from the rest. For instance, in August 2018, Peppermill Casino in Reno, Nevada, mounted a curved LED digital signage video wall from Samsung. Thus, LED displays are widely used to improve customer experience. Some of the leaders in this field are Samsung Electronics (South Korea) and Sony (Japan), followed by LG Corporation (South Korea) and NEC Corporation (Japan).
Digital advertising is more sophisticated, personalized, and relevant now. Consumers spend more time online than before, and digital advertising offers an ideal way to reach multi-device, multi-channel consumers. Thus, online advertising has gained popularity in recent years. Moreover, the widespread availability of the internet has spurred tremendous growth in digital advertising. Increased spending on online advertising by various big players, such as Facebook and Google, is also a major factor for the heightened use of online advertising. Programmatic advertising is also gaining momentum. Programmatic advertising refers to the use of automated systems and data to make media buying decisions without human interference. Due to this, the demand for displays, which were earlier used for advertising products and brands in shops and in commercial places, has decreased significantly.
Foldable displays have become popular in tablets, smartphones, and notebooks in recent years. Flexible display panels are bendable owing to the flexible substrates used to manufacture them. The flexible substrate can be plastic, metal, or flexible glass; plastic and metal panels are light, thin, and durable and are virtually shatterproof. Foldable phones are based on flexible display technology, which is built around OLED screens. Companies like Samsung and LG are mass-producing flexible OLED display panels for smartphones, television sets, and smartwatches. However, these displays are not exactly flexible from end users perspective; manufacturers bend or curve these display panels and use them in end products. Some of the major developers of foldable OLED technologies include Samsung and BOE Technology. In May 2018, BOE demonstrated several new technologies, including a 6.2-inch 1440x3008 foldable (1R) OLED display with a touch layer and a foldable 7.56" 2048x1535 OLED.
Many countries had imposed or are continuing to impose lockdowns to contain the spread of COVID-19. This has disrupted the supply chain of various markets, including the display market. Supply chain hindrances are creating challenges for display manufacturers in manufacturing and supplying their products. China is the worst-hit country in terms of display manufacturing due to COVID-19. The manufacturers were allowed only 70% to 75% of capacity utilization compared to the normal rate of 90% to 95%. For instance, Omdia Display, a display manufacturer in China, expects a 40% to 50% drop in its overall display production due to a shortage of labor, shortage of logistics support, and quarantine procedures.
LCD technology has been widely used in display products over the last few decades. Currently, many fields, such as retail, corporate offices, and banks, are using LCD-based products. The LCD segment held the largest market share in 2020 and was a relatively mature segment. However, LED technology is expected to record a prominent growth rate during the forecast period. Advancements in LED technology and its energy-efficient nature is driving the market for this technology. Factors like high competition from newer technologies, disruption in supply-demand ratio, and decline in ASPs of LCD display panels are expected to push the LCD display market toward negative growth during the forecast period. Moreover, Panasonic is planning to cease LCD production by 2021. Key TV manufacturers, such as LG Electronics and Sony, are undergoing massive losses due to the decline in demand for LCD panels.
The market for smartphones is expected to hold a major share of the market. This growth will be propelled mainly by the increasing adoption of OLED and flexible displays by smartphone manufacturers. Shipment of high priced flexible OLED displays are increasing at a rapid rate; this trend is expected to continue during the forecast period. The smart wearables segment has emerged as the new growth avenue for the global market. The demand for these devices is increasing rapidly, and with the high adoption of AR/VR technologies, the demand for smart wearables is expected to increase exponentially during the forecast period.
APAC is expected to witness the highest CAGR during the forecast period. Growing number of display panel manufacturing plants and the speedy adoption of OLED displays are some other factors instrumental in the growth of the market in the region. The cost of labor is low in APAC, which reduces the overall manufacturing costs of display panels. This has attracted various companies to establish their new OLED and LCD panel manufacturing plants in this region. The consumer electronics, retail, BFSI, healthcare, transportation, and sports & entertainment industries are expected to contribute substantially to the growth of the display market in APAC. Additionally, rising adoption of display devices in various industries, especially in countries such as China, India, and South Korea, is a key factor supporting the market growth. Moreover, due to the COVID-19 pandemic, the demand for smartphones and laptops has increased because of work-from-home norms. Also, financial and education institutions are adopting digital teaching methods. These factors are contributing to the increased demand for small- and large-scale displays for commercial and business purposes.
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Samsung Electronics (South Korea), LG Display (South Korea), BOE Technology (China), AU Optronics (Taiwan), and INNOLUX (Taiwan) are among the major players in the display market.
Report Metric |
Details |
Market Size Availability for Years |
20172026 |
Base Year |
2020 |
Forecast Period |
20212026 |
Forecast Units |
Value (USD) |
Segments Covered |
By display technology, panel size, product type, vertical, and region |
Geographies Covered |
North America, Europe, APAC, and RoW |
Companies Covered |
Samsung Electronics (South Korea), LG Display (South Korea), Sharp (Foxconn) (Japan), Japan Display (Japan), Innolux (Taiwan), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), BOE Technology (China), AU Optronics (Taiwan), and Sony (Japan). A total of 20 players are covered. |
This research report categorizes the display market, by display technology, panel size, product type, vertical, and region
Which are the major companies in the display market? What are their major strategies to strengthen their market presence?
The major companies in the display market are Samsung Electronics (South Korea), LG Display (South Korea), Sharp (Foxconn) (Japan), Japan Display (Japan), Innolux (Taiwan), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), BOE Technology (China), AU Optronics (Taiwan), and Sony (Japan). Players in this market have adopted product launches and developments, expansions, acquisitions, and agreements strategies to increase their market share.
Which is the potential market for display market in terms of the region?
Among all regions, APAC is expected to register the highest growth in the display market during the forecast period. China, South Korea, Japan, India, and Rest of APAC are covered under the APAC display market analysis. The high growth of the market in APAC can be attributed to the increased government investments in the education sector and the presence of some of the key display manufacturers.
What are the opportunities for new market entrants?
Growing adoption of foldable and flexible displays, rapid adoption of AMOLED displays, especially due to introduction of 5G, emerging use cases of displays to provide lucrative growth opportunities for manufacturers, and Micro-LED and mini-LED technologies to carve out new growth avenues for display market
Which display technology are expected to drive the growth of the market in the next five years?
The majority of the global display markets revenue growth is expected to come from OLED and micro-LED displays. OLED displays are witnessing high adoption in smart wearables, smartphones, and television sets. The micro-LED display market is expected to grow rapidly during the forecast period. Penetration of the technology in products like television sets, HUDs, and smartphones is also expected during this period.
Which product type is expected to grow with highest CAGR during forecast period?
The smart wearables display market segment is expected to witness high growth on the back of growing demand for HMDs. AR and VR HMDs are comparatively new products in the market and have a wide application scope across a number of industries. Also, due to the COVID-19 pandemic, the demand for smart wearables has increased rapidly, which, in turn, has fueled the demand for OLED displays for smart wearable devices. .
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 26)
1.1 STUDY OBJECTIVES
1.2 DEFINITION AND SCOPE
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 DISPLAY MARKET SEGMENTATION
1.3.2 GEOGRAPHIC SCOPE
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 32)
2.1 RESEARCH DATA
FIGURE 2 DISPLAY MARKET: RESEARCH DESIGN
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
FIGURE 3 SUPPLY-SIDE ANALYSIS: DISPLAY MARKET (1/2)
FIGURE 4 SUPPLY-SIDE ANALYSIS: MARKET (2/2)
FIGURE 5 DEMAND-SIDE ANALYSIS: MARKET
2.2.1 BOTTOM-UP APPROACH
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY
3 EXECUTIVE SUMMARY (Page No. - 41)
3.1 DISPLAY MARKET: PRE-COVID-19 AND POST-COVID-19 SCENARIOS
FIGURE 9 MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND PRE-COVID-19 SCENARIO ANALYSIS (20172026)
3.1.1 MARKET: REALISTIC SCENARIO
3.1.2 MARKET: OPTIMISTIC SCENARIO
3.1.3 MARKET: PESSIMISTIC SCENARIO
FIGURE 10 MARKET SIZE, 2021 & 2026
FIGURE 11 APAC HELD LARGEST SHARE OF MARKET IN 2020
4 PREMIUM INSIGHTS (Page No. - 45)
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DISPLAY MARKET
FIGURE 12 APAC TO REGISTER HIGHEST CAGR IN MARKET DURING FORECAST PERIOD
4.2 MARKET, BY TECHNOLOGY
FIGURE 13 LCD TECHNOLOGY TO HOLD LARGEST MARKET SIZE IN 2026
4.3 MARKET, BY PRODUCT TYPE
FIGURE 14 SMARTPHONES TO HOLD LARGEST SHARE OF MARKET, BY PRODUCT TYPE, IN 2026
4.4 MARKET, BY PANEL SIZE
FIGURE 15 MARKET FOR MICRODISPLAYS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.5 MARKET, BY VERTICAL
FIGURE 16 CONSUMER VERTICAL TO HOLD LARGEST SIZE OF MARKET IN 2026
4.6 MARKET, BY REGION
FIGURE 17 MARKET IN APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
5 MARKET OVERVIEW (Page No. - 49)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR DISPLAY MARKET
5.2.1 DRIVERS
5.2.1.1 Surging adoption of OLED displays in various applications
5.2.1.2 Increasing use of LED displays for video wall, TVs, and digital signage applications
5.2.1.3 Growing demand for interactive displays in various applications
5.2.1.4 Rising demand for display-based medical equipment, including ventilators and respirators, due to COVID-19 pandemic
5.2.2 RESTRAINTS
5.2.2.1 Decline in demand for displays from retail sector due to drastic shift towards online advertisement and shopping
TABLE 2 ADVERTISING SPENDING ON DIGITAL MEDIA IN 2019
5.2.2.2 Deployment of widescreen alternatives, such as projectors and screenless displays, and emergence of new display concepts
5.2.3 OPPORTUNITIES
5.2.3.1 Growing adoption of foldable and flexible displays
5.2.3.2 Rapid adoption of AMOLED displays, especially due to introduction of 5G
5.2.3.3 Emerging use cases of displays to provide lucrative growth opportunities for manufacturers
5.2.3.4 Micro-LED and mini-LED technologies to carve out new growth avenues for market
5.2.3.5 Increased CAPEX spending on displays
5.2.4 CHALLENGES
5.2.4.1 Hindrance in supply chain and manufacturing processes due to COVID-19
5.2.4.2 High costs associated with new display technology-based products
5.3 VALUE CHAIN ANALYSIS
FIGURE 19 DISPLAY MARKET: VALUE CHAIN ANALYSIS
5.3.1 R&D
5.3.2 MANUFACTURING
5.3.3 ASSEMBLY AND INTEGRATION
5.3.4 INPUT SUPPLIERS
5.4 DISPLAY ECOSYSTEM
FIGURE 20 DISPLAY ECOSYSTEM
5.5 PRICING ANALYSIS
TABLE 3 INDICATIVE PRICES OF DISPLAY PANEL
5.6 PATENT ANALYSIS
TABLE 4 NOTICEABLE PATENTS REGISTERED: DISPLAY MARKET
5.7 TARIFFS AND REGULATIONS REGARDING DISPLAY PANEL
5.7.1 KEY REGULATIONS FOR DISPLAY PANEL MARKET
TABLE 5 KEY REGULATIONS: DISPLAYS PANELS
5.7.2 TARIFFS: DISPLAY PANELS
5.8 TRADE ANALYSIS
5.8.1 EXPORT SCENARIO OF BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES
FIGURE 21 BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES EXPORT, BY KEY COUNTRY, 2019
5.8.2 IMPORT SCENARIO OF BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES
FIGURE 22 BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES IMPORT, BY KEY COUNTRY, 2019
5.9 CASE STUDIES
5.9.1 INTRODUCTION
5.9.2 DISPLAY IN RESTAURANT
TABLE 6 FULL DIGITALIZATION OF MCDONALDS DRIVE THRU LOCATION BY SAMSUNG
5.9.3 DISPLAY FOR CORPORATE
TABLE 7 INDOOR SMART LED DISPLAYS EMPOWERED MICROSOFT TO ACHIEVE MORE
5.9.4 DISPLAY IN AIRPORT
TABLE 8 SMART LED DISPLAYS TRANSFORM PASSENGER EXPERIENCE AT HELSINKI AIRPORT
5.9.5 DISPLAY IN HEALTHCARE
TABLE 9 FUTURAMEDIA BOOSTED PHARMACY SALES IN FRANCE WITH DIGITAL SIGNAGE
5.9.6 DISPLAY IN RETAIL
TABLE 10 HUNKEMOLLER NEW DIMENSION TO SHOPPING EXPERIENCE
5.9.7 DISPLAY IN SHOPPING CENTER
TABLE 11 POSNANIA SHOPPING COMPLEX OPENS WITH REVOLUTIONARY DIGITAL SIGNAGE SYSTEM
5.9.8 DISPLAY IN HOSPITALITY
TABLE 12 MSC CRUISES BRINGS EVERY PASSENGER JOURNEY TO LIFE WITH SMART LED SIGNAGE AND HOSPITALITY DISPLAYS
6 DISPLAY MARKET, BY RESOLUTION (Page No. - 71)
6.1 INTRODUCTION
6.2 8K
6.3 4K
6.4 FHD
6.5 HD
6.6 LOWER THAN HD
7 DISPLAY MARKET, BY DISPLAY TECHNOLOGY (Page No. - 73)
7.1 INTRODUCTION
FIGURE 23 MARKET SEGMENTATION, BY DISPLAY TECHNOLOGY
FIGURE 24 LCD DISPLAYS TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF GLOBAL MARKET DURING FORECAST PERIOD
TABLE 13 MARKET, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 14 MARKET, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
7.2 LCD
TABLE 15 LCD DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 20172020
TABLE 16 LCD DISPLAY, IN TERMS OF VALUE AND VOLUME, 20212026
TABLE 17 LCD DISPLAY, BY PRODUCT, 20172020 (USD BILLION)
TABLE 18 LCD DISPLAY, BY PRODUCT, 20212026 (USD BILLION)
TABLE 19 LCD DISPLAY MARKET, BY WEARABLE TYPE, 20172020 (USD MILLION)
TABLE 20 LCD DISPLAY, BY WEARABLE TYPE, 20212026 (USD MILLION)
TABLE 21 LCD DISPLAY, BY PANEL SIZE, 20172020 (USD BILLION)
TABLE 22 LCD DISPLAY, BY PANEL SIZE, 20212026 (USD BILLION)
FIGURE 25 APAC TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF LCD DISPLAY MARKET DURING FORECAST PERIOD
TABLE 23 LCD DISPLAY, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 24 LCD DISPLAY, BY GEOGRAPHY, 20212026 (USD BILLION)
7.2.1 LED-LCD
7.2.1.1 LED-LCDs offer advanced features, such as high image quality and power efficiency, than their conventional counterparts
7.2.2 QD-LCD (QDEF-LCD)
7.2.2.1 QD-LCDs are mainly used in consumer devices
7.3 OLED
TABLE 25 OLED DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 20172020
TABLE 26 OLED DISPLAY, IN TERMS OF VALUE AND VOLUME, 20212026
TABLE 27 OLED DISPLAY, BY PRODUCT, 20172020 (USD BILLION)
TABLE 28 OLED DISPLAY, BY PRODUCT, 20212026 (USD BILLION)
TABLE 29 OLED DISPLAY, BY WEARABLE TYPE, 20172020 (USD MILLION)
TABLE 30 OLED DISPLAY, BY WEARABLE TYPE, 20212026 (USD MILLION)
TABLE 31 OLED DISPLAY, BY PANEL SIZE, 20172020 (USD BILLION)
TABLE 32 OLED DISPLAY, BY PANEL SIZE, 20212026 (USD BILLION)
FIGURE 26 APAC TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF OLED DISPLAY MARKET DURING FORECAST PERIOD
TABLE 33 OLED DISPLAY, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 34 OLED DISPLAY, BY GEOGRAPHY, 20212026 (USD BILLION)
TABLE 35 OLED DISPLAY, BY PANEL TYPE, 20172020 (USD BILLION)
TABLE 36 OLED DISPLAY, BY PANEL TYPE, 20212026 (USD BILLION)
7.3.1 FLEXIBLE
7.3.1.1 Smartphones and smart wearables are expected to generate substantial demand for Flexible OLED displays during forecast period
7.3.2 FOLDABLE
7.3.2.1 Foldable OLED displays are set to enable new device form factors during forecast period
7.3.3 RIGID
7.3.3.1 Rigid OLED panels are usually fabricated on metal or glass substrates
7.4 MICRO-LED
7.4.1 MICRO-LED DISPLAY PANEL SHIPMENTS TO SURGE RAPIDLY 2020 ONWARDS
TABLE 37 MICRO-LED DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 20172020
TABLE 38 MICRO-LED DISPLAY, IN TERMS OF VALUE AND VOLUME, 20212026
TABLE 39 MICRO-LED DISPLAY, BY PRODUCT, 20172020 (USD BILLION)
TABLE 40 MICRO-LED DISPLAY, BY PRODUCT, 20212026 (USD BILLION)
TABLE 41 MICRO-LED DISPLAY, BY WEARABLE TYPE, 20172020 (USD MILLION)
TABLE 42 MICRO-LED DISPLAY, BY WEARABLE TYPE, 20212026 (USD MILLION)
TABLE 43 MICRO-LED DISPLAY, BY PANEL SIZE, 20172020 (USD BILLION)
TABLE 44 MICRO-LED DISPLAY, BY PANEL SIZE, 20212026 (USD BILLION)
FIGURE 27 APAC TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MICRO-LED DISPLAY MARKET DURING FORECAST PERIOD
TABLE 45 MICRO-LED DISPLAY BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 46 MICRO-LED DISPLAY, BY GEOGRAPHY, 20212026 (USD BILLION)
7.5 DIRECT-VIEW LED
FIGURE 28 APAC TO DOMINATE DIRECT-VIEW LED DISPLAY MARKET DURING FORECAST PERIOD
TABLE 47 DIRECT-VIEW LED DISPLAY, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 48 DIRECT-VIEW LED DISPLAY, BY GEOGRAPHY, 20212026 (USD BILLION)
7.5.1 DIRECT-VIEW FINE-PIXEL LED
7.5.1.1 Falling prices to propel adoption of direct-view fine-pixel LED displays during forecast period
7.5.2 DIRECT-VIEW LARGE-PIXEL LED
7.5.2.1 Large-pixel LED displays find major applications in outdoor environment
7.6 OTHERS
FIGURE 29 APAC TO DOMINATE DISPLAY MARKET FOR OTHER TECHNOLOGIES DURING FORECAST PERIOD
TABLE 49 MARKET FOR OTHER TECHNOLOGIES, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 50 MARKET FOR OTHER TECHNOLOGIES, BY GEOGRAPHY, 20212026 (USD BILLION)
8 DISPLAY MARKET, BY PANEL SIZE (Page No. - 96)
8.1 INTRODUCTION
FIGURE 30 MARKET SEGMENTATION, BY PANEL SIZE
FIGURE 31 SMALL AND MEDIUM-SIZED DISPLAY PANELS TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MARKET DURING FORECAST PERIOD
TABLE 51 MARKET, BY PANEL SIZE, 20172020 (USD BILLION)
TABLE 52 MARKET, BY PANEL SIZE, 20212026 (USD BILLION)
8.2 MICRODISPLAYS
8.2.1 MICRODISPLAYS ARE MAINLY USED IN CAMERAS AND PROJECTORS
FIGURE 32 MICRO-LED BASED MICRODISPLAYS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 53 MICRO DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 54 MICRO DISPLAY, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
8.3 SMALL AND MEDIUM-SIZED PANELS
8.3.1 SMALL AND MEDIUM-SIZED DISPLAY PANELS ARE PREDOMINANTLY USED IN SMALL DEVICES
FIGURE 33 OLED TECHNOLOGY TO CAPTURE LARGEST SIZE OF SMALL AND MEDIUM-SIZED DISPLAY MARKET BY 2026
TABLE 55 SMALL AND MEDIUM-SIZED DISPLAY, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 56 SMALL AND MEDIUM-SIZED DISPLAY, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
8.4 LARGE PANELS
8.4.1 LARGE DISPLAY PANELS ARE MOSTLY USED FOR OUTDOOR APPLICATIONS
FIGURE 34 LCD SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF LARGE DISPLAY MARKET DURING FORECAST PERIOD
TABLE 57 LARGE DISPLAY, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 58 LARGE DISPLAY, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
9 DISPLAY MARKET, BY PRODUCT TYPE (Page No. - 105)
9.1 INTRODUCTION
FIGURE 35 MARKET SEGMENTATION, BY PRODUCT
TABLE 59 MARKET, BY PRODUCT, 20172020 (MILLION UNITS)
TABLE 60 MARKET, BY PRODUCT, 20212026 (MILLION UNITS)
TABLE 61 MARKET, BY PRODUCT, 20172020 (USD BILLION)
TABLE 62 MARKET, BY PRODUCT, 20212026 (USD BILLION)
9.2 SMARTPHONES
9.2.1 OLED DISPLAYS TO DOMINATE SMARTPHONES SEGMENT DURING FORECAST PERIOD
TABLE 63 MARKET FOR SMARTPHONES, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 64 MARKET FOR SMARTPHONES, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
FIGURE 36 APAC TO DOMINATE MARKET FOR SMARTPHONES DURING FORECAST PERIOD
TABLE 65 DISPLAY MARKET FOR SMARTPHONES, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 66 MARKET FOR SMARTPHONES, BY GEOGRAPHY, 20212026 (USD BILLION)
9.3 TELEVISION SETS
9.3.1 OLED TECHNOLOGY TO CAPTURE MAJOR SHARE OF TELEVISION SETS SEGMENT DURING FORECAST PERIOD
TABLE 67 MARKET FOR TELEVISION SETS, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 68 MARKET FOR TELEVISION SETS, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
FIGURE 37 NORTH AMERICA TO WITNESS HIGHEST GROWTH IN MARKET FOR TELEVISION SETS SEGMENT DURING FORECAST PERIOD
TABLE 69 MARKET FOR TELEVISION SETS, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 70 MARKET FOR TELEVISION SETS, BY GEOGRAPHY, 20212026 (USD BILLION)
9.4 PC MONITORS & LAPTOPS
9.4.1 LCD TECHNOLOGY TO HOLD MAJOR SHARE OF PC MONITORS & LAPTOPS SEGMENT DURING FORECAST PERIOD
TABLE 71 DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 72 MARKET FOR PC MONITORS & LAPTOPS, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
FIGURE 38 MARKET FOR PC MONITORS & LAPTOPS TO WITNESS DECLINED GROWTH ACROSS ALL REGIONS DURING FORECAST PERIOD
TABLE 73 MARKET FOR PC MONITORS & LAPTOPS, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 74 MARKET FOR PC MONITORS & LAPTOPS, BY GEOGRAPHY, 20212026 (USD BILLION)
9.5 DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS
9.5.1 LARGE FORMAT DISPLAYS ARE MAINLY USED IN PUBLIC PLACES, TRANSPORTATION, RETAIL, AND OUTDOOR ADVERTISING
TABLE 75 MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 76 MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
FIGURE 39 APAC TO DOMINATE MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS DURING FORECAST PERIOD
TABLE 77 DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 78 MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY GEOGRAPHY, 20212026 (USD BILLION)
9.6 AUTOMOTIVE DISPLAYS
9.6.1 OLED TECHNOLOGY IS EXPECTED TO GAIN TRACTION IN AUTOMOTIVE DISPLAYS DURING FORECAST PERIOD
TABLE 79 AUTOMOTIVE DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 80 AUTOMOTIVE DISPLAY, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
TABLE 81 AUTOMOTIVE DISPLAY, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 82 AUTOMOTIVE DISPLAY, BY GEOGRAPHY, 20212026 (USD BILLION)
9.7 TABLETS
9.7.1 OLED TECHNOLOGY IS INCREASINGLY BEING USED FOR TABLETS
TABLE 83 DISPLAY MARKET FOR TABLETS, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 84 MARKET FOR TABLETS, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
TABLE 85 MARKET FOR TABLETS, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 86 MARKET FOR TABLETS, BY GEOGRAPHY, 20212026 (USD BILLION)
9.8 SMART WEARABLES
TABLE 87 MARKET FOR SMART WEARABLES, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 88 MARKET FOR SMART WEARABLES, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
TABLE 89 MARKET FOR SMART WEARABLES, BY GEOGRAPHY, 20172020 (USD BILLION)
TABLE 90 MARKET FOR SMART WEARABLES, BY GEOGRAPHY, 20212026 (USD BILLION)
TABLE 91 MARKET FOR SMART WEARABLES, BY WEARABLE TYPE, 20172020 (USD MILLION)
TABLE 92 DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE, 20212026 (USD MILLION)
9.8.1 SMARTWATCH
9.8.1.1 OLED displays to continue dominating smartwatch segment during forecast period
TABLE 93 MARKET FOR SMARTWATCHES, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 94 MARKET FOR SMARTWATCHES, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
9.8.2 AR HMD
9.8.2.1 Micro-LED to emerge as disruptive display technology in AR-HMD segment during forecast period
TABLE 95 MARKET FOR AR HMDS, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 96 MARKET FOR AR HMDS, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
9.8.3 VR HMD
9.8.3.1 LCD technology to hold major share of display market for VR HMDs during forecast period
TABLE 97 MARKET FOR VR HMDS, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 98 MARKET FOR VR HMDS, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
9.9 OTHERS
TABLE 99 MARKET FOR OTHER PRODUCTS, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 100 MARKET FOR OTHER PRODUCTS, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
TABLE 101 MARKET FOR OTHER PRODUCTS, BY GEOGRAPHY, 20172020 (USD MILLION)
TABLE 102 MARKET FOR OTHER PRODUCT, BY GEOGRAPHY, 20212026 (USD MILLION)
10 DISPLAY MARKET, BY VERTICAL (Page No. - 132)
10.1 INTRODUCTION
FIGURE 40 MARKET SEGMENTATION, BY VERTICAL
FIGURE 41 CONSUMER SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MARKET DURING FORECAST PERIOD
TABLE 103 MARKET, BY VERTICAL, 20172020 (USD BILLION)
TABLE 104 MARKET, BY VERTICAL, 20212026 (USD BILLION)
10.2 CONSUMER
10.2.1 CONSUMER SEGMENT TO CAPTURE LARGEST SIZE OF DISPLAY MARKET DURING FORECAST PERIOD
10.3 AUTOMOTIVE
10.3.1 OLED AND MINI-LED DISPLAYS ARE ANTICIPATED TO BE EXTENSIVELY ADOPTED IN AUTOMOTIVE VERTICAL DURING FORECAST PERIOD
10.4 SPORTS & ENTERTAINMENT
10.4.1 RAPID PENETRATION OF AR/VR HMDS INTO SPORTS AND ENTERTAINMENT INDUSTRIES TO FUEL MARKET GROWTH DRIVER DURING FORECAST PERIOD
10.5 TRANSPORTATION
10.5.1 TRANSPORTATION VERTICAL TO GENERATE HIGH DEMAND FOR LARGE FORMAT DISPLAYS DURING FORECAST PERIOD
10.6 RETAIL, HOSPITALITY, AND BFSI
10.6.1 RETAIL, HOSPITALITY, AND BFSI VERTICALS TO ADOPT DIGITAL SIGNAGE DISPLAYS AT LARGE DURING FORECAST PERIOD
10.7 INDUSTRIAL & ENTERPRISE
10.7.1 INCREASING ADOPTION OF AR/VR HMDS TO DRIVE MARKET GROWTH FOR INDUSTRIAL AND ENTERPRISE VERTICALS
10.8 EDUCATION
10.8.1 TRANSITION TO ONLINE LEARNING TO FAVOR GROWTH OF MARKET
10.9 HEALTHCARE
10.9.1 DIGITALIZATION OF HEALTHCARE SYSTEM TO PROPEL DEMAND FOR DISPLAYS DURING FORECAST PERIOD
10.10 DEFNSE & AEROSPACE
10.10.1 DEFENSE & AEROSPACE SEGMENT TO EXHIBIT HIGHEST GROWTH IN MARKET DURING FORECAST PERIOD
10.11 OTHERS
11 GEOGRAPHIC ANALYSIS (Page No. - 141)
11.1 INTRODUCTION
FIGURE 42 DISPLAY MARKET, BY REGION
FIGURE 43 APAC ACCOUNTED FOR LARGEST SHARE OF GLOBAL MARKET IN 2020
TABLE 105 MARKET, BY REGION, 20172020 (USD BILLION)
TABLE 106 MARKET, BY REGION, 20212026 (USD BILLION)
11.2 NORTH AMERICA
FIGURE 44 NORTH AMERICA: DISPLAY MARKET SNAPSHOT
TABLE 107 MARKET IN NORTH AMERICA, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 108 MARKET IN NORTH AMERICA, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
TABLE 109 MARKET IN NORTH AMERICA, BY COUNTRY, 20172020 (USD BILLION)
TABLE 110 MARKET IN NORTH AMERICA, BY COUNTRY, 20212026 (USD BILLION)
11.2.1 US
11.2.1.1 Technological advancements in display technologies to foster market growth in US during forecast period
11.2.2 CANADA
11.2.2.1 Ongoing infrastructure development projects to generate demand for displays in Canada during forecast period
11.2.3 MEXICO
11.3 EUROPE
FIGURE 45 EUROPE: DISPLAY MARKET SNAPSHOT
TABLE 111 MARKET IN EUROPE, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 112 MARKET IN EUROPE, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
TABLE 113 MARKET IN EUROPE, BY COUNTRY, 20172020 (USD BILLION)
TABLE 114 MARKET IN EUROPE, BY COUNTRY, 20212026 (USD BILLION)
11.3.1 GERMANY
11.3.1.1 Germany to lead display market in Europe during forecast period
11.3.2 FRANCE
11.3.2.1 Growing expenditure on programmatic digital display advertising to support market growth in France
11.3.3 UK
11.3.3.1 Heightened demand from smartphone and AR/VR technology developers to foster market growth in UK during forecast period
11.3.4 REST OF EUROPE
11.4 APAC
FIGURE 46 APAC: DISPLAY MARKET SNAPSHOT
TABLE 115 MARKET IN APAC, BY DISPLAY TECHNOLOGY, 20172020 (USD BILLION)
TABLE 116 MARKET IN APAC, BY DISPLAY TECHNOLOGY, 20212026 (USD BILLION)
TABLE 117 MARKET IN APAC, BY COUNTRY, 20172020 (USD BILLION)
TABLE 118 MARKET IN APAC, BY COUNTRY, 20212026 (USD BILLION)
11.4.1 CHINA
11.4.1.1 China to dominate display market in APAC during forecast period
11.4.2 SOUTH KOREA
11.4.2.1 South Korea to generate major demand for OLED display panels during forecast period
11.4.3 JAPAN
11.4.3.1 Presence of key component suppliers favors market growth in Japan
11.4.4 TAIWAN
11.4.4.1 Display panel production in Taiwan to surge during forecast period
11.4.5 REST OF APAC
11.4.5.1 Display panel demand expected to increase rapidly in India, Hong Kong, Singapore, Malaysia, and Thailand during forecast period
11.5 REST OF THE WORLD (ROW)
TABLE 119 MARKET IN ROW, BY DISPLAY TECHNOLOGY, 20172020 (USD MILLION)
TABLE 120 MARKET IN ROW, BY DISPLAY TECHNOLOGY, 20212026 (USD MILLION)
11.5.1 MIDDLE EAST & AFRICA
11.5.1.1 Shopping malls and museums to generate demand for displays in Middle East & Africa
11.5.2 SOUTH AMERICA
11.5.2.1 Market growth in South America to be driven by outdoor advertising events
12 COMPETITIVE LANDSCAPE (Page No. - 159)
12.1 OVERVIEW
12.2 MARKET SHARE ANALYSIS
TABLE 121 DISPLAY MARKET SHARE ANALYSIS (TOP 5 COMPANIES)
12.3 REVENUE ANALYSIS (DISPLAY BUSINESS)
FIGURE 47 MARKET REVENUE ANALYSIS OF TOP 5 PLAYERS (DISPLAY BUSINESS)
12.4 MARKET EVALUATION FRAMEWORK
FIGURE 48 MARKET EVALUATION FRAMEWORK (20172020)
12.5 COMPANY EVALUATION QUADRANT
12.5.1 STAR
12.5.2 EMERGING LEADER
12.5.3 PERVASIVE
12.5.4 PARTICIPANT
FIGURE 49 MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020
12.6 STARTUP/SME EVALUATION MATRIX: DISPLAY MARKET
12.6.1 PROGRESSIVE COMPANIES
12.6.2 RESPONSIVE COMPANIES
12.6.3 DYNAMIC COMPANIES
12.6.4 STARTING BLOCKS
FIGURE 50 DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2020
12.7 COMPETITIVE SCENARIO
12.7.1 PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 122 KEY PRODUCT LAUNCHES/DEVELOPMENTS (20172020)
12.7.2 PARTNERSHIPS, AGREEMENTS, CONTRACTS, JOINT VENTURES, AND COLLABORATIONS
TABLE 123 KEY PARTNERSHIPS, AGREEMENTS, CONTRACTS, JOINT VENTURES, AND COLLABORATIONS (20172020)
12.7.3 MERGERS & ACQUISITIONS
TABLE 124 KEY MERGERS & ACQUISITIONS (20172020)
12.7.4 EXPANSIONS
TABLE 125 KEY EXPANSIONS (20172020)
13 COMPANY PROFILES (Page No. - 168)
13.1 INTRODUCTION
(Business Overview, Products/solutions/services Offered, Recent Developments, SWOT Analysis, COVID-19-related developments and MnM View)*
13.2 KEY PLAYERS
13.2.1 SAMSUNG ELECTRONICS
FIGURE 51 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
13.2.2 LG DISPLAY
FIGURE 52 LG DISPLAY: COMPANY SNAPSHOT
13.2.3 AU OPTRONICS (AUO)
FIGURE 53 AU OPTRONICS: COMPANY SNAPSHOT
13.2.4 BOE TECHNOLOGY
FIGURE 54 BOE TECHNOLOGY: COMPANY SNAPSHOT
13.2.5 SHARP (FOXCONN)
FIGURE 55 SHARP (FOXCONN): COMPANY SNAPSHOT
13.2.6 JAPAN DISPLAY
FIGURE 56 JAPAN DISPLAY: COMPANY SNAPSHOT
13.2.7 INNOLUX
FIGURE 57 INNOLUX: COMPANY SNAPSHOT
13.2.8 SONY
FIGURE 58 SONY: COMPANY SNAPSHOT
13.2.9 LEYARD OPTOELECTRONICS
FIGURE 59 LEYARD OPTOELECTRONICS: COMPANY SNAPSHOT
13.2.10 QISDA CORPORATION
FIGURE 60 QISDA CORPORATION: COMPANY SNAPSHOT
13.3 RIGHT-TO-WIN
TABLE 126 DISPLAY MARKET: RIGHT-TO-WIN (KEY MARKET PLAYERS)
13.4 OTHER KEY PLAYERS
13.4.1 NEC CORPORATION
13.4.2 TIANMA MICROELECTRONICS
13.4.3 UNIVERSAL DISPLAY
13.4.4 TRULY INTERNATIONAL
13.4.5 PANASONIC
13.4.6 CHINA STAR OPTOELECTRONICS TECHNOLOGY (CSOT) (CDOT) (TCL)
13.4.7 CHUNGHWA PICTURE TUBES
13.4.8 HANNSTAR DISPLAY CORPORATION
13.4.9 EMAGIN CORPORATION
13.4.10 KOPIN CORPORATION
*Details on Business Overview, Products/solutions/services Offered, Recent Developments, SWOT Analysis, COVID-19-related developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX (Page No. - 213)
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATION
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
The study has involved four major activities in estimating the size of the display market. Exhaustive secondary research has been done to collect information on the market, the peer market, and the parent market. To validate these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the total market size. After that, market breakdown and data triangulation methods have been used to estimate the market for segments and subsegments.
In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Factiva have been referred to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, white papers, certified publications, articles by recognized authors, gold-standard and silver-standard websites, regulatory bodies, trade directories, and databases.
Extensive primary research has been conducted after understanding and analyzing the display market through secondary research. Several primary interviews have been conducted with key opinion leaders from both the demand-side and supply-side vendors across four major regionsNorth America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. The breakdown of primary respondents is as follows
To know about the assumptions considered for the study, download the pdf brochure
Both top-down and bottom-up approaches have been used to estimate and validate the total size of the display market. These methods have also been used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size is as follows:
After arriving at the overall market size from the estimation process explained earlier, the global market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the display market has been validated using both the top-down and bottom-up approaches.
With the given market data, MarketsandMarkets offers customizations according to the companys specific needs. The following customization options are available for the report:
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Growth opportunities and latent adjacency in Display Market