HOME Top Market Reports Fertility Testing Devices Market by Product (Ovulation Prediction Kit & Fertility Monitor (Urine-based, Saliva-based, & Basal Body Temperature)), Mode of Purchase (Prescription & OTC), & Region - Global Forecast to 2020

Fertility Testing Devices Market by Product (Ovulation Prediction Kit & Fertility Monitor (Urine-based, Saliva-based, & Basal Body Temperature)), Mode of Purchase (Prescription & OTC), & Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: April 2016
Report Code: MD 4215

 

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The global fertility testing devices market is poised to grow at a CAGR of 7.5% during the forecast period and expected to reach a value of USD 216.8 Million by 2020. The emergence of advanced and easy-to-use ovulation monitors with high accuracy, rising median age of first-time pregnancies in women, and increasing awareness about fertility testing are driving the growth of the market. In addition, factors such as declining fertility rate among women across the globe and easy availability of ovulation monitors on e-commerce websites are further stimulating the growth of the market. However, the increasing inflow of generic fertility testing devices, high cost of ovulation monitors, and lack of predictive power & precision in modern ovulation prediction methods (to confirm ovulation) are restraining the growth of the market.

The global fertility testing devices market is broadly categorized into two segments, namely, ovulation prediction kits and fertility monitors. The ovulation prediction kits segment accounts for the larger share of the global market, while the fertility monitors segment is expected to grow at the higher CAGR in the forecast period. The high growth of this segment is driven by the high accuracy of fertility monitors, especially in women suffering from PCOS, and increase in the number of product launches of advanced fertility monitors. The fertility monitors segment includes saliva-based monitors, urine-based monitors, and others.

Based on geography, the market is divided into North America (comprising the U.S. and Canada), Europe (comprising Germany, U.K., France, and the Rest of Europe), Asia-Pacific, and the Rest of the World. In 2015, North America held the largest share in the global fertility testing devices market, followed by Europe, Asia-Pacific, and the RoW (Rest of the World). The Asia-Pacific region is estimated to grow at the highest CAGR in the forecast period. Factors such as decreasing fertility rate, growing number of women suffering from lifestyle disorders, rising funding/investments for the development of fertility and ovulation monitors, and growing focus of both international and domestic players on the Asia-Pacific market are driving the growth of the fertility testing devices market in the Asia-Pacific region.

The key players in the fertility testing devices market include SPD Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co., Inc. (U.S.), Prestige Brands Holdings, Inc. (U.S.), Fairhaven Health, LLC (U.S.), HiLin Life Products, Inc. (U.S.), Fertility Focus Limited (U.K.), and Geratherm Medical AG (Germany).

The major stakeholders of the fertility testing devices market include fertility-testing device manufacturing companies, distributors, suppliers, and commercial service providers, hospitals & clinics, and research laboratories & academic institutes.

To know about the assumptions considered for the study, download the pdf brochure

Scope of the Report

This research report categorizes the global fertility testing devices market into the following segments and subsegments:

Global Fertility Testing Devices Market, by Product

  • Ovulation Prediction Kits
  • Fertility Monitors
    • Saliva-based Fertility Monitors
    • Urine-based Fertility Monitors
    • Others

Global Fertility Testing Devices Market, by Mode of Purchase

  • Prescription Testing
  • Non-prescription or OTC Testing

Global Fertility Testing Devices Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
  • Germany
  • U.K.
  • France
  • Rest of Europe
  • Asia-Pacific
  • RoW (Rest of the World)

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

  • Product Analysis: Product matrix, which gives a detailed comparison of the product portfolios of each company
  • Geographic Analysis: Further breakdown of Asia-Pacific and the Rest of the World fertility testing devices market into their respective countries
  • Company Information: Detailed analysis and profiling of additional market players (Up to 3)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Methodology Steps
    2.2 Secondary and Primary Research Methodology
           2.2.1 Secondary Research
                    2.2.1.1 Key Data From Secondary Sources
           2.2.2 Primary Research
                    2.2.2.1 Key Data From Primary Sources
    2.3 Market Size Estimation Methodology
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Research Design
    2.5 Market Data Validation and Triangulation
    2.6 Assumptions for the Study

3 Executive Summary (Page No. - 25)
    3.1 Introduction
    3.2 Current Scenario
    3.3 Future Outlook
    3.4 Strategic Recommendations
    3.5 Conclusion

4 Premium Insights (Page No. - 30)
    4.1 Market Overview
    4.2 Regional Analysis: Market, By Product, 2015 vs. 2020 (USD Million)
    4.3 Market, By Mode of Purchase, 2013–2020 (USD Million)

5 Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rising Median Age of First-Time Pregnancies in Women
                    5.3.1.2 Declining Fertility Rate Among Women Across the Globe
                    5.3.1.3 Emergence of Advanced, Easy-To-Use Ovulation Monitors With High Accuracy
                    5.3.1.4 Increasing Awareness About Fertility Testing Among Woman
                    5.3.1.5 Easy Availability of Ovulation Monitors on E-Commerce Websites
           5.3.2 Restraints
                    5.3.2.1 Increasing Inflow of Generic Fertility Testing Devices Affecting Revenue Growth
                    5.3.2.2 A Majority of the Modern Ovulation Prediction Methods Lack Either the Predictive Power Or Precision to Confirm Ovulation
                    5.3.2.3 Unproven Accuracy of Urine-Based Ovulation Monitors in Pcos/Pcod Patients
                    5.3.2.4 High Cost of Ovulation Monitors
           5.3.3 Opportunities
                    5.3.3.1 Emergence of Combined Kits for Dual Testing of Pregnancy and Ovulation
                    5.3.3.2 High Untapped Potential for Fertility Testing Monitors
                    5.3.3.3 Emerging Nations to Pave New Growth Avenues
                    5.3.3.4 High Cost and Low Success Rate of Ivf Treatments
           5.3.4 Challenges
                    5.3.4.1 Increasing Trend Towards Childlessness in Couples
                    5.3.4.2 Increasing Use of Ovulation Tracker Mobile Apps and Fertility-Tracking Websites
    5.4 Industry Trends
                    5.4.1.1 Rising Adoption of Basal Body Temperature-Based Ovulation Monitors
                    5.4.1.2 Increasing Promotional Activities By Manufacturers Highlighting the Efficacy of Ovulation Tests
                    5.4.1.3 Rising Focus of Market Players on Emerging Regions

6 Fertility Testing Devices Market, By Product (Page No. - 47)
    6.1 Introduction
    6.2 Ovulation Prediction Kits
    6.3 Fertility Monitors
           6.3.1 Saliva-Based Monitors
           6.3.2 Urine-Based Monitors
           6.3.3 Others

7 Fertility Testing Devices Market, By Mode of Purchase (Page No. - 54)
    7.1 Introduction
    7.2 Non-Prescription Or Otc-Based Mode of Purchase
    7.3 Prescription-Based Mode of Purchase

8 Fertility Testing Devices Market, By Region (Page No. - 59)
    8.1 Introduction
    8.2 North America
           8.2.1 High Prevalence of Infertility and Rising Awareness About Fertility Testing
           8.2.2 U.S.
                    8.2.2.1 High Demand for Ovulation Monitors in the U.S.
                    8.2.2.2 Rising Impaired Fecundity Rates - Leading Cause of Infertility in the U.S.
                    8.2.2.3 Rising Awareness About Fam and Novel Ovulation Monitors
                    8.2.2.4 Development of Advanced Fertility Testing Products
                    8.2.2.5 Growing Use of Over-The-Counter Ovulation Tests Resulting in A Greater Demand for Price Reduction
           8.2.3 Canada
                    8.2.3.1 High Cost of Ivf to Offer New Growth Opportunities for Ovulation Monitors in Canada
                    8.2.3.2 Growth in First-Child-Bearing Age
    8.3 Europe
           8.3.1 Rising First-Time Pregnancy Age in Europe
           8.3.2 Increasing Obesity Rate in Europe
           8.3.3 Rising Financial Support to Support Child Birth in Europe
           8.3.4 High Healthcare Expenditure
           8.3.5 Presence of Adaptive Regulatory Policies
           8.3.6 Rising Cost-Containment Measures Limiting the Profitability of Manufacturers
           8.3.7 Germany
                    8.3.7.1 Declining Fertility Rate Among Childbearing Women in Germany
                    8.3.7.2 Growing Adoption of Sedentary Lifestyle
                    8.3.7.3 High Per Capita Disposable Income
                    8.3.7.4 Rising Awareness About the Benefits of Ovulation Monitors
                    8.3.7.5 High Preference for Natural Cycle Monitoring Methods
           8.3.8 U.K.
                    8.3.8.1 Growing Government Initiatives Towards Training and Skill Development
                    8.3.8.2 Large Pool of Patients Suffering From Pcos
                    8.3.8.3 Easy Availability of Ovulation Monitors Due to Strong Presence of Leading Market Players
           8.3.9 France
                    8.3.9.1 Rising Median Age for First-Time Pregnancy and Rising Obesity Rate in France
                    8.3.9.2 Establishment of Appropriate Guidelines and Protocols for Poc Testing Devices
           8.3.10 Rest of Europe
                    8.3.10.1 Easy Availability of Ovulation Monitors Through Distributors and E-Commerce Websites
                    8.3.10.2 Decrease in Healthcare Expenditure in Key Roe Countries – A Major Market Restraint
    8.4 Asia-Pacific
           8.4.1 Decreasing Fertility Rate
           8.4.2 High Average Age of Mothers at First Childbirth in Japan
           8.4.3 Rapid Increase in Healthcare Spending in the Asian Region
           8.4.4 Lucrative Healthcare Market for Fertility and Ovulation Monitors
           8.4.5 Growing Focus of Leading Players on the Asia-Pacific Market
           8.4.6 Strong Presence of Small Players That Offer Low-Cost Fertility Testing Products
           8.4.7 Increasing Regulatory Barriers in Australia
    8.5 Rest of the World (RoW)
           8.5.1 Increasing Incidence of Risk Factors Causing Infertility
           8.5.2 Expanding Middle-Class Population and Rising Disposable Income in Latin America
           8.5.3 Growth in Per Capita Healthcare Spending
           8.5.4 Government Initiatives to Improve Healthcare Infrastructure and Decrease Trade Barriers
           8.5.5 Ongoing Recession and Heavy Medical Device Traffic in Latin America

9 Competitive Landscape (Page No. - 91)
    9.1 Overview
    9.2 Market Share Analysis
           9.2.1 Key Players in the Fertility Testing Devices Market
    9.3 Competitive Situation and Trends
    9.4 Recent Developments
           9.4.1 New Product Launches
           9.4.2 Awareness Programs
           9.4.3 Agreements, Partnerships, and Expansion
           9.4.4 Other Strategies

10 Company Profiles (Page No. - 97)
     10.1 Introduction
     10.2 SPD Swiss Precision Diagnostics GmbH
     10.3 Church & Dwight Co., Inc.
     10.4 Prestige Brands Holdings, Inc.
     10.5 Fairhaven Health, Llc
     10.6 Hilin Life Products, Inc.
     10.7 Fertility Focus Limited
     10.8 Babystart Ltd
     10.9 Biozhena Corporation
     10.10 Taidoc Technology Corporation
     10.11 Geratherm Medical AG
     10.12 UEBE Medical GmbH

*Details on Financials, Products & Services, Key Strategy, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 114)
     11.1 Insights of Industry Experts
     11.2 Discussion Guide
     11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.4 Introducing RT: Real-Time Market Intelligence
     11.5 Available Customizations
     11.6 Related Reports


List of Tables (47 Tables)

Table 1 Fertility Testing Devices Market Size, By Product, 2013–2020 (USD Million)
Table 2 Ovulation Prediction Kits Market Size, By Region,2013–2020 (USD Million)
Table 3 Fertility Monitors Market Size, By Type, 2013–2020 (USD Million)
Table 4 Fertility Monitors Market Size, By Region, 2013–2020 (USD Million)
Table 5 Saliva-Based Fertility Monitors Market Size, By Region, 2013–2020 (USD Million)
Table 6 Urine-Based Fertility Monitors Market Size, By Region, 2013–2020 (USD Million)
Table 7 Other Fertility Monitors Market Size, By Region,2013–2020 (USD Million)
Table 8 Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 9 Non-Prescription Or Otc-Based Market Size, By Region, 2013–2020 (USD Million)
Table 10 Prescription-Based Market Size, By Region, 2013–2020 (USD Million)
Table 11 Market Size, By Region, 2013–2020 (USD Million)
Table 12 North America: Fertility Testing Devices Market Size, By Country, 2013–2020 (USD Million)
Table 13 North America: Fertility Testing Devices Market Size, By Product,2013–2020 (USD Million)
Table 14 North America: Fertility Monitors Market Size, By Type, 2013–2020 (USD Million)
Table 15 North America: Fertility Testing Devices Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 16 U.S.: Fertility Testing Devices Market Size, By Product, 2013–2020 (USD Million)
Table 17 U.S.: Fertility Monitors Market Size, By Type, 2013–2020 (USD Million)
Table 18 U.S.: Fertility Testing Devices Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 19 Canada: Fertility Testing Devices Market Size, By Product, 2013–2020 (USD Million)
Table 20 Canada: Fertility Monitors Market Size, By Type,2013–2020 (USD Million)
Table 21 Canada: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 22 Europe: Market Size, By Country, 2013–2020 (USD Million)
Table 23 Europe: Market Size, By Product, 2013–2020 (USD Million)
Table 24 Europe: Fertility Monitors Market Size, By Type,2013–2020 (USD Million)
Table 25 Europe: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 26 Germany: Market Size, By Product, 2013–2020 (USD Million)
Table 27 Germany: Fertility Monitors Market Size, By Type,2013–2020 (USD Million)
Table 28 Germany: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 29 U.K.: Market Size, By Product, 2013–2020 (USD Million)
Table 30 U.K.: Fertility Monitors Market Size, By Type, 2013–2020 (USD Million)
Table 31 U.K.: Market Size, By Mode of Purchase,2013–2020 (USD Million)
Table 32 France: Market Size, By Product, 2013–2020 (USD Million)
Table 33 France: Fertility Monitors Market Size, By Type,2013–2020 (USD Million)
Table 34 France: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 35 Rest of Europe: Market Size, By Product, 2013–2020 (USD Million)
Table 36 Rest of Europe: Fertility Monitors Market Size, By Type, 2013–2020 (USD Million)
Table 37 Rest of Europe: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 38 Asia-Pacific: Market Size, By Product, 2013–2020 (USD Million)
Table 39 Asia-Pacific: Fertility Monitors Market Size, By Type,2013–2020 (USD Million)
Table 40 Asia-Pacific: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 41 Rest of the World: Market Size, By Product, 2013–2020 (USD Million)
Table 42 Rest of the World: Fertility Monitors Market Size, By Type,2013–2020 (USD Million)
Table 43 Rest of the World: Market Size, By Mode of Purchase, 2013–2020 (USD Million)
Table 44 New Product Launches, 2013–2015
Table 45 Awareness Programs, 2013-2015
Table 46 Agreements, Partnerships, and Expansions, 2013–2015
Table 47 Other Strategies, 2013-2015
 
 
List of Figures (35 Figures)
 
Figure 1 Fertility Testing Devices Market: Research Methodology Steps
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Data Triangulation Methodology
Figure 4 Fertility Testing Devices Market, 2015 & 2020 (USD Million)
Figure 5 Fertility Testing Devices Market, By Product and Type, 2015 vs. 2020
Figure 6 Fertility Testing Devices Market, By Mode of Purchase, 2015 vs. 2020
Figure 7 Asia-Pacific Market to Grow at the Highest Rate During the Forecast Period
Figure 8 Emerging Countries Offer High-Growth Opportunities for Market Players
Figure 9 Ovulation Prediction Kits Segment to Dominate the Global Market
Figure 10 North America Projected to Hold the Highest Share in the Global Market Till 2020
Figure 11 Fertility Testing Devices Market Segmentation
Figure 12 Fertility Testing Devices Market: Drivers, Restraints, Opportunities, & Challenges
Figure 13 Median Age for First Pregnancy is Rising Across the Globe, 2000-2020
Figure 14 World Fertility Rate is Witnessing Sharp Decline: Forecast to 2050
Figure 15 Rising Median Age of First-Time Pregnancies in Women to Drive the Market Growth for Fertility Testing Devices
Figure 16 Increasing Inflow of Generic Fertility Testing Devices Restrains the Market Growth
Figure 17 High Prevalence of Infertility Among Women (Ages 20-44) in Emerging Nations, in 2010
Figure 18 Emergence of Combined Kits for Dual Testing of Pregnancy and Ovulation Offer Lucrative Growth Opportunities
Figure 19 Increasing Trend Voluntary Childlessness in Couples is A Challenge for the Market Growth
Figure 20 Ovulation Prediction Kits Segment to Dominate the Global Fertility Testing Devices Market in 2015
Figure 21 Non-Prescription or OTC-Based Segment Will Dominate the Market Growth
Figure 22 Geographic Snapshot (2015): Asia-Pacific to Witness the Highest Growth During the Forecast Period
Figure 23 North American Market Snapshot
Figure 24 Policies Across Key European Countries to Promote Birth Rate
Figure 25 European Market Snapshot
Figure 26 Asia-Pacific Market Snapshot
Figure 27 Leading Market Players Adopted New Product Launches as Their Key Growth Strategy From 2013 to 2015
Figure 28 Fertility Testing Devices Market Share, By Key Player, 2014
Figure 29 New Product Launches was the Key Strategy
Figure 30 Church & Dwight Co., Inc.: Company Snapshot
Figure 31 Prestige Brands Holdings, Inc.: Company Snapshot
Figure 32 Taidoc Technology Corporation: Company Snapshot
Figure 33 Geratherm Medical AG: Company Snapshot
Figure 34 Marketsandmarkets Knowledge Store Snapshot
Figure 35 Marketsandmarkets Knowledge Store: Healthcare Industry Snapshot 

The global fertility testing devices market is poised to grow at a CAGR of 7.5% during the forecast period to reach USD 216.8 Million by 2020. The market is broadly categorized into two segments ovulation prediction kits and fertility monitors. The fertility monitors segment includes saliva-based monitors, urine-based monitors, and others.

The ovulation prediction kits market held the largest share of the global fertility testing devices market in 2015. Factors such as the high accuracy of ovulation kits as compared to natural fertility testing techniques, their ease of use, and lower cost as compared to fertility monitors are stimulating the growth of the ovulation prediction kits market across the globe.

Based on the type of mode of purchase, the global fertility testing devices market is divided into two segments prescription-based and non-prescription or OTC (over-the-counter) based. The non-prescription or OTC-based segment commanded the larger share of the global market. The large share of this segment is attributed to the increasing initiatives taken by market players to spread awareness on fertility, easy availability of fertility and ovulation monitors on e-commerce websites, rising preference for confidentiality and accessibility of test results, and rapid outcomes of diagnosis.

The global fertility testing devices market is dominated by North America, followed by Europe, Asia-Pacific, and Rest of the World (RoW). The Asia-Pacific region is expected to grow at the highest CAGR in the next five years. Factors such as decreasing fertility rate, growing number of women suffering from lifestyle disorders, rising funding/investments for the development of fertility and ovulation monitors, and growing focus of both international and domestic players on the Asia-Pacific fertility testing devices market are propelling the growth of the market in the Asia-Pacific region.

Fertility Testing Devices Market

New product launches was the key growth strategy adopted by different market players, between 2013 and 2015, in order to achieve growth in the global fertility testing devices market. Moreover, strategies such as expansion, partnerships, agreements, and awareness programs were also adopted by a significant number of market players to strengthen their market presence in the market. However, the increasing inflow of generic fertility testing devices and rising use of ovulation tracker mobile apps and fertility tracking websites are key challenges for the growth of market players.

The key players in the fertility testing devices market include SPD Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co., Inc. (U.S.), Prestige Brands Holdings, Inc. (U.S.), Fairhaven Health, LLC (U.S.), HiLin Life Products, Inc. (U.S.), Fertility Focus Limited (U.K.), and Geratherm Medical AG (Germany).

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