Fertility Test Market

Fertility Test Market by Product (Ovulation Predictor Kits, Fertility Monitors (Urine & Saliva-based)), Mode of Purchase (OTC, Prescription), Application (Female, Male), End User (Home care, Fertility clinics, Hospital) - Global Forecast to 2023

Report Code: MD 4215 Jul, 2018, by marketsandmarkets.com

[140 Pages Report] The global fertility test market is expected to reach 583.1 million by 2023 from USD 411.8 million in 2018, at a CAGR of 7.2%. Growth in the fertility test market can be attributed to factors, such as increasing first-time pregnancy age, launch of advanced, easy-to-use fertility monitors with high accuracy, and increasing awareness about fertility testing.

Fertility Testing Devices Market

The fertility test market is segment into 4 major segment: Product, Mode of purchase, application, end user and region.

By product, the OPK segment is expected to account for the largest share during the forecast period.

Based on product, the fertility test market is segmented into OPK, fertility monitors, and male fertility testing products. In 2018, the ovulation predictor kits segment is expected to account for the largest share of the fertility test market. The large share can be attributed to their low cost and high efficacy, high preference for these kits, and rising median age of first-time pregnancies in women.

By mode of purchase, the non-prescription/OTC-based segment is expected to account for the largest share during the forecast period.

Based on mode of purchase, the fertility test market is divided into two segments—prescription-based and non-prescription/OTC-based. In 2018, the non-prescription/OTC-based segment is expected to account for a larger share of the market. The large share can be attributed to factors such as the increasing patient preference for home- and remote monitoring, e-commerce availability, confidentiality, & accessibility of test results, and growing initiatives taken by leading market players to develop easy-to-use and accurate products.

By application, the female fertility testing segment is expected to account for the largest share during the forecast period.

On the basis of application, the fertility test market is segmented into female fertility testing and male fertility testing. In 2018, the female fertility testing segment is expected to account for a larger share of the fertility test market. The large share can be attributed to factors such as decreasing female fertility rates, availability of a wide range of fertility testing options, and high cost of IVF procedures.

By end user, the home care settings segment is expected to account for the largest share during the forecast period.

The fertility test market, by end user, is segmented into home care settings and hospitals, fertility clinics, and others. In 2018, the home care settings segment is expected to account for the largest share of the fertility test market. The large share can be attributed to the decline of fertility rates in women and men, increasing need for continuous monitoring of health conditions, and growing preference for home and remote monitoring.

Regional Analysis: Fertility Test Market, by End User

Fertility Testing Devices Market

The North America region is expected to account for the largest share during the forecast period.

The report covers the fertility test market across four key geographies, namely, North America, Europe, Asia Pacific, and the Rest of the World (RoW). North America is expected to dominate the global fertility test market in 2018. The decline in fertility rate, rising first-time pregnancy age, and high prevalence of PCOS (polycystic ovary syndrome) among North American women are few of the major factors contributing the large share of this regional segment. Additionally, factors such as the growing use of fertility monitoring devices for contraception, rising awareness about the benefits of ovulation monitors through social media, marketing campaigns, and e-commerce sites are increasing the adoption of fertility test in this region.

Fertility Testing Devices Market

Market Dynamics

Growth in the fertility test market can be attributed to factors such as the increasing first-time pregnancy age in women, declining fertility rate among men and women, growing number of women suffering from disorders such as PCOS, emergence of advanced ovulation monitors, and increased awareness of fertility testing in both developed as well as developing countries. On the other hand, the unproven accuracy of urine-based ovulation monitors in women suffering from PCOS and the lesser precision to confirm ovulation using ovulation predictions kits are the factors that are expected to restrain market growth to a certain extent in the coming years.

Key Market Players

The leading players in the fertility test market included SPD Swiss Precision Diagnostics GmbH (Swiss Precision Diagnostics) (Switzerland), and Church & Dwight Co., Inc. (Church & Dwight) (U.S.),. Other players in this market include Valley Electronics GmbH (Valley Electronics) (Germany) , Geratherm Medical AG (Geratherm) (Germany), Prestige Brands Holdings, Inc. (Prestige Brands Holdings) (U.S.), Hilin Life Products, Inc. (Hilin Life) (US), Fairhaven Health, LLC (Fairhaven Health) (U.S.), Fertility Focus Limited (Fertility Focus) (UK), bioZhena Corporation (bioZhena) (US), TaiDoc Technology Corporation (TaiDoc) (Taiwan), UEBE Medical GmbH (UEBE Medical) (Germany), AdvaCare Pharma (US), Ava (Switzerland), Babystart Ltd. (Babystart) (UK), and Sensiia (UK).

Swiss Precision Diagnostics (Switzerland) held the leading position in the global fertility testing devices market. The company is one of the leading manufacturers and suppliers of fertility/ovulation tests for women. Clearblue is the flagship product of the company and has a very strong brand presence in countries such as the US, the UK, and Europe. Along with this, the company’s wide distribution network and innovative marketing strategies are the key factors contributing to its dominant share in the market. With the aim to maintain its dominant share in this highly competitive market, SPD focuses on product launches as its key growth strategy.

Recent Developments

  • In 2017, Swiss Precision Diagnostics (Switzerland) launched its Clearblue Connected Ovulation Test System
  • In 2017, NFI Consumer Healthcare (US) a division of Gregory Pharmaceutical Holdings (US) completed the acquisition of e.p.t over-the-counter pregnancy test kit brand from Prestige Brands Holdings.
  • In 2017, Fairhaven Health (US), launched TempCue, a basal body temperature (BBT) thermometer.
  • In 2016, Fertility Focus (UK) launched OvuSense App.

Key Questions Addressed by the Report:

  • What are the growth opportunities related to the adoption of fertility test products across major regions in the future?
  • Emerging countries have immense opportunities for the growth and adoption of ovulation prediction kits. Will this scenario continue in the next five years?
  • Where will all the advancements in products offered by various companies take the industry in the mid- to long-term?
  • How will the increasing use of ovulation tracking mobile apps and fertility-tracking websites affect the growth of the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Product-Based Market Estimation
           2.2.2 Volume-Based Market Estimation
                    2.2.2.1 Bottom-Up Approach
                    2.2.2.2 Top-Down Approach
           2.2.3 Primary Research Validation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Fertility Test Market Overview
    4.2 Regional Analysis: Market, By Product
    4.3 Fertility Testing Monitors Market, By Product
    4.4 Market, By Mode of Purchase
    4.5 Market, By Application
    4.6 Regional Analysis: Market, By End User
    4.7 Market, By Country

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing First-Time Pregnancy Age
                    5.2.1.2 Declining Fertility Rates Across the Globe
                    5.2.1.3 Launch of Advanced, Easy-To-Use Fertility Monitors With High Accuracy
                    5.2.1.4 Increasing Awareness About Fertility Testing
           5.2.2 Restraints
                    5.2.2.1 Lesser Precision of Ovulation Prediction Kits
                    5.2.2.2 Unproven Accuracy of Urine-Based Ovulation Monitors in Pcos/Pcod Patients
           5.2.3 Opportunities
                    5.2.3.1 Emergence of Combined Kits for Dual Testing of Pregnancy and Ovulation
                    5.2.3.2 Emerging Nations to Offer New Growth Avenues
                    5.2.3.3 High Cost and Low Accuracy of Ivf Treatment
           5.2.4 Challenges
                    5.2.4.1 High Cost of Fertility Testing Monitors
    5.3 Industry Trends
           5.3.1 Rising Adoption of Basal Body Temperature-Based Ovulation Monitors
           5.3.2 Easy Availability of Ovulation Monitors on E-Commerce Websites
    5.4 Burning Issues
           5.4.1 Increasing Use of Ovulation Tracking Mobile Apps and Fertility-Tracking Websites
           5.4.2 Increasing Use of Fertility Testing Devices and Apps as A Contraceptive Measure

6 Fertility Test Market, By Product (Page No. - 47)
    6.1 Introduction
    6.2 Ovulation Predictor Kits
    6.3 Fertility Monitors
           6.3.1 Urine-Based Monitors
           6.3.2 Saliva-Based Monitors
           6.3.3 Other Fertility Monitors
    6.4 Male Fertility Testing Products

7 Fertility Test Market, By Mode of Purchase (Page No. - 56)
    7.1 Introduction
    7.2 Non-Prescription/OTC-Based
    7.3 Prescription-Based

8 Fertility Test Market, By Application (Page No. - 61)
    8.1 Introduction
    8.2 Female Fertility Testing
    8.3 Male Fertility Testing

9 Fertility Test Market, By End User (Page No. - 66)
    9.1 Introduction
    9.2 Home Care Settings
    9.3 Hospitals, Fertility Clinics, & Others

10 Fertility Tests Market, By Region (Page No. - 71)
     10.1 Introduction
     10.2 North America
             10.2.1 US
             10.2.2 Canada
     10.3 Europe
             10.3.1 Germany
             10.3.2 France
             10.3.3 UK
             10.3.4 Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
             10.4.2 Japan
             10.4.3 India
             10.4.4 Rest of Asia Pacific
     10.5 Rest of the World (RoW)

11 Competitive Landscape (Page No. - 108)
     11.1 Introduction
     11.2 Market Share Analysis
     11.3 Competitive Scenario
             11.3.1 Product Launches and Enhancements
             11.3.2 Acquisition
             11.3.3 Investment

12 Company Profiles (Page No. - 110)
(Introduction, Products & Services, Strategy, & Analyst Insights, Developments, MnM View)*
     12.1 Advacare Pharma  
     12.2 AVA 
     12.3 Babystart  
     12.4 Biozhena
     12.5 Church & Dwight   
     12.6 Fairhaven Health 
     12.7 Fertility Focus  
     12.8 Geratherm Medical  
     12.9 Hilin Life Products 
     12.10 Prestige Brands Holdings (A Part of Gregory Pharmaceutical Holdings) 
     12.11 Sensiia
     12.12 Swiss Precision Diagnostics (SPD) 
     12.13 Taidoc 
     12.14 Uebe Medical 
     12.15 Valley Electronics

*Details on Marketsandmarkets View, Introduction, Product & Services, Strategy, & Analyst Insights, New Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 131)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real-Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details


List of Tables (71 Tables)

Table 1 Fertility Test Market, By Product, 2016-2023 (USD Million)
Table 2 Ovulation Predictor Kits Market, By Region, 2016–2023 (USD Million)
Table 3 Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 4 Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 5 Urine-Based Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 6 Saliva-Based Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 7 Other Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 8 Male Fertility Testing Products Market, By Region, 2016–2023 (USD Million)
Table 9 Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 10 Non-Prescription/OTC-Based Market, By Region, 2016–2023 (USD Million)
Table 11 Prescription-Based Market, By Region, 2016–2023 (USD Million)
Table 12 Fertility Test Market, By Application, 2016–2023 (USD Million)
Table 13 Female Fertility Testing Market, By Region, 2016–2023 (USD Million)
Table 14 Male Fertility Testing Market, By Region, 2016–2023 (USD Million)
Table 15 Market, By End User, 2016–2023 (USD Million)
Table 16 Market for Home Care Settings, By Region, 2016–2023 (USD Million)
Table 17 Market for Hospitals, Fertility Clinics, & Others, By Region, 2016–2023 (USD Million)
Table 18 Market, By Region, 2016–2023 (USD Million)
Table 19 North America: Market, By Country, 2016–2023 (USD Million)
Table 20 North America: Market, By Product, 2016–2023 (USD Million)
Table 21 North America: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 22 North America: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 23 North America: Market, By Application, 2016–2023 (USD Million)
Table 24 North America: Market, By End User, 2016–2023 (USD Million)
Table 25 US: Market, By Product, 2016–2023 (USD Million)
Table 26 US: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 27 US: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 28 Canada: Market, By Product, 2016–2023 (USD Million)
Table 29 Canada: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 30 Canada: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 31 Europe: Market, By Country, 2016–2023 (USD Million)
Table 32 Europe: Market, By Product, 2016–2023 (USD Million)
Table 33 Europe: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 34 Europe: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 35 Europe: Market, By Application, 2016–2023 (USD Million)
Table 36 Europe: Market, By End User, 2016–2023 (USD Million)
Table 37 Germany: Fertility Test Market, By Product, 2016–2023 (USD Million)
Table 38 Germany: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 39 Germany: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 40 France: Market, By Product, 2016–2023 (USD Million)
Table 41 France: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 42 France: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 43 UK: Market, By Product, 2016–2023 (USD Million)
Table 44 UK: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 45 UK: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 46 RoE: Market, By Product, 2016–2023 (USD Million)
Table 47 RoE: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 48 RoE: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 49 APAC: Fertility Test Market, By Country, 2016–2023 (USD Million)
Table 50 APAC: Market, By Product, 2016–2023 (USD Million)
Table 51 APAC: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 52 APAC: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 53 APAC: Market, By Application, 2016–2023 (USD Million)
Table 54 APAC: Market, By End User, 2016–2023 (USD Million)
Table 55 China: Market, By Product, 2016–2023 (USD Million)
Table 56 China: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 57 China: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 58 Japan: Market, By Product, 2016–2023 (USD Million)
Table 59 Japan: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 60 Japan: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 61 India: Market, By Product, 2016–2023 (USD Million)
Table 62 India: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 63 India: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 64 RoAPAC: Market, By Product, 2016–2023 (USD Million)
Table 65 RoAPAC: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 66 RoAPAC: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 67 RoW: Market, By Product, 2016–2023 (USD Million)
Table 68 RoW: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 69 RoW: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 70 RoW: Fertility Test Market, By Application, 2016–2023 (USD Million)
Table 71 RoW: Market, By End User, 2016–2023 (USD Million)


List of Figures (31 Figures)

Figure 1 Fertility Test Market: Research Methodology Steps
Figure 2 Research Design
Figure 3 Data Triangulation Methodology
Figure 4 Market Share, By Product, 2018 vs 2023
Figure 5 Market, By Mode of Purchase, 2018 (USD Million)
Figure 6 Market Share, By Application, 2018 vs 2023
Figure 7 Fertility Test Market, By End User, 2018 vs 2023 (USD Million)
Figure 8 Market Share, By Region, 2018
Figure 9 Increasing First-Time Pregnancy Age is Driving the Growth of the Market
Figure 10 Ovulation Predictor Kits Segment to Witness High Growth in the Asia Pacific Market
Figure 11 Urine-Based Fertility Monitors Will Dominate the Fertility Testing Monitors Market in 2018
Figure 12 Non-Prescription/OTC-Based Segment Will Dominate the Fertility Test Market During the Forecast Period
Figure 13 Female Fertility Testing Segment Will Dominate the Market During the Forecast Period
Figure 14 North America is Estimated to Hold the Largest Share for All End User Segments in the Fertility Test Market in 2018
Figure 15 China to Witness the Highest Growth Rate During the Forecast Period (2018 to 2023)
Figure 16 Market: Drivers, Restraints, Opportunities, & Challenges
Figure 17 Decline in the Global Fertility Rate (1960–2016)
Figure 18 Ovulation Predictor Kits Segment to Dominate the Market Across All Regions in 2018
Figure 19 Non-Prescription/OTC-Based Segment to Dominate the Market Across All Regions in 2018
Figure 20 Female Fertility Testing Segment is Expected to Dominate the Market Across All Regions, 2018
Figure 21 Home Care Settings Segment is Expected to Dominate the Fertility Test Market Across All Regions in 2o18
Figure 22 Fertility Rates Across Major Countries, 2010 vs 2016
Figure 23 North America: Market Snapshot
Figure 24 Europe Market: Fertility Treatment Devices Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Rest of the World: Market Snapshot
Figure 27 Global Market Share, By Key Player, 2017
Figure 28 Church & Dwight: Company Snapshot
Figure 29 Prestige Brands Holdings: Company Snapshot
Figure 30 Geratherm Medical: Company Snapshot
Figure 31 Taidoc Technology: Company Snapshot


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Report Code
MD 4215
Published ON
Jul, 2018
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