HOME Top Market Reports Haptic Technology Market for Touchscreen (2013- 2018): By Components (Kinesthetic & Tactile Sensing, Actuators); Technology (Resistive, Capacitive); Devices (Touchscreens, Input Devices); Applications (Consumer Electronics, Automotive, Medical)

Haptic Technology Market for Touchscreen (2013- 2018): By Components (Kinesthetic & Tactile Sensing, Actuators); Technology (Resistive, Capacitive); Devices (Touchscreens, Input Devices); Applications (Consumer Electronics, Automotive, Medical)

By: marketsandmarkets.com
Publishing Date: April 2013
Report Code: SE 1660

 

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The haptic technology has been explored for human computer interaction since long. It became popular and well known in the form of vibrating alarms in cell phones. Haptic sensing is considered to be more direct as compared to the other senses used in human computer interaction like audition and vision. The touch sensations are created by a haptic actuator embedded in the device.

Some of the major companies dominating the haptic touchscreen industry are Immersion (U.S.), Senseg (Finland), SMK Electronics (U.S.), and others. Immersion (U.S.) is the major haptic solution provider in the industry and it is found that Immersion covers about 95% of the overall market share in the haptic technology solution market.

All the applications, touch technologies and their sub segments are discussed in the report. The overall Haptic Touchscreens market is expected to grow at a CAGR of 41% from 2013 to 2018. Need for product differentiation and increasing growth of the haptic touchscreens in the consumer electronics sectors are the major driving factors for the haptic touchscreens market. Adding haptic and sound feedback to touchscreens using different types of actuators is one of the emerging technologies in the field of the touchscreens. The haptic driver provides a touch sensation when a user interacts with a touchscreen. Handset design challenges and the high power consumption are the major barriers in the growth of haptic touchscreens market.

In-depth competitive landscape for each player and market share has been given in the report along with geographic analysis for haptic touchscreens market, covering the major regional markets, viz. North America, Europe, Asia-Pacific, and Rest of the World (ROW). Some of the major agreements like the agreement between Immersion Corporation (U.S.) and Motorola Inc. (U.S.) other the major acquisitions, collaborations, and partnerships that boost the sales of haptic touchscreens are discussed in the report.

Scope of the report

This research report categorizes the Global Haptic Touchscreens market based on various applications, devices, touch technologies market; it also covers the revenue foretold from 2013 to 2018 and future applications of Haptic Touchscreens. It describes the demand for Haptic Touchscreens in various regions. The report describes the applications mapping in the Haptic Touchscreens market with respect to the growth potential and adoption by the various companies.

On the basis of the applications

Haptic Touchscreens are used for various applications like consumer electronics, industrial, automotive, medical, point of sales and kiosks. Consumer Electronics is the major application of the Haptic Touchscreens. Defense applications and Home Appliances are expected to adopt the haptic touchscreens by 2014 because of the continuous technological advancement in the displays for these applications. Due to the increasing safety and security aspects, the haptic touchscreens are increasingly adopted for the automotive segment.

On the basis of the Touch Technologies

All the touchscreens are based on different touch sensing technologies. Some of the major touch sensing technologies are Capacitive, Resistive, Surface Acoustic Wave (SAW), Optical Imaging and others. Capacitive and Resistive touch sensing technologies are mostly used in the haptic touchscreens. Capacitive touch sensors hold 70% of the market that is in most of the applications capacitive touch sensing technology is used. In multi touch screens, capacitive touch sensing is mostly preferred for the multi touch screens whereas, resistive touch sensing is mostly preferred for the single touch screens.

On the basis of the geographical regions

Geographical analysis covers North America, Europe, Asia-Pacific, and ROW. In this report, APAC is leading the Haptic Touchscreens market because of the huge potential market for the Haptic Touchscreens in the consumer electronics sector. APAC is followed by North America and Europe. In the automotive, medical and defense sector, North America and Europe contributes the maximum share.

Table Of Contents     
             
1 Introduction (Page No. - 24)
             
  1.1 Key Take-Aways           
  1.2 Report Description           
  1.3 Markets Covered           
  1.4 Stakeholders           
  1.5 Research Methodology           
      1.5.1 Market Size          
      1.5.2 Key Data Points Taken From Secondary Sources          
      1.5.3 Key Data Points Taken From Primary Sources          
      1.5.4 Assumptions Made For This Report          
      1.5.5 List Of Companies Covered During Primaries          
             
2 Executive Summary (Page No. - 34)            
             
3 Market Overview (Page No. - 38)
           
  3.1 Market Definition           
  3.2 Market Segmentation           
  3.3 History And Evolution Of Haptic Technology           
  3.4 Increasing Need Of Haptics In The Touchscreens           
  3.5 Market Dynamics           
      3.5.1 Drivers          
            3.5.1.1 Need For Product Differentiation         
            3.5.1.2 Increasing Growth Of The Haptic Touchscreens In The Consumer Electronics Sector         
            3.5.1.3 Richer Media Experience         
            3.5.1.4 Rise In Applications Related To The Multi-Touch         
            3.5.1.5 Increasing Demand For The Gaming Applications         
      3.5.2 Restraints          
            3.5.2.1 Handset Design Challenges         
            3.5.2.2 Power Consumption         
            3.5.2.3 Limitation In The Size Of Touchscreens         
      3.5.3 Opportunities          
            3.5.3.1 Home Appliance Is The Next Emerging Application         
            3.5.3.2 Emerging Application Of The Haptic Touchscreens For Blind People         
            3.5.3.3 Replacement Market In The Education Sector         
  3.6 Burning Issue           
      3.6.1 Lack Of Awareness          
      3.6.2 Absence Of The Haptic Functionality In The Product Line Of Apple          
  3.7 Winning Imperative           
      3.7.1 Development Of Touch Controllers With An Integrated Haptic Driver          
  3.8 Block Diagram Of A Haptic System           
  3.9 Penetration And Adoption Of Haptic Touchscreens           
  3.10 Life Cycle Of Haptic Touchscreen By Applications           
  3.11 Cost Analysis           
  3.12 Porter’s Five Forces           
      3.12.1 Threat Of New Entrants          
      3.12.2 Threat Of Substitutes          
      3.12.3 Buyer’s Bargaining Power          
      3.12.4 Supplier’s Bargaining Power          
      3.12.5 Competitive Rivalry          
  3.13 Value Chain Analysis           
  3.14 Upcoming Trends In The Industry           
  3.15 Future Applications Of The Haptic Technology           
             
4 Global Haptic Touchscreen Market – By Components (Page No. - 65)            
  4.1 Introduction           
  4.2 Haptic Sensing Systems           
      4.2.1 Kinesthetic Sensing          
            4.2.1.1 Extensive Researches Conducted In The Field Of Kinesthetic Sensing         
      4.2.2 Tactile Sensing          
            4.2.2.1 Extensive Researches Conducted In The Field Of Tactile Sensing         
  4.3 Designing Of A Haptic System           
      4.3.1 Actuators          
            4.3.1.1 Eccentric Rotating Mass Actuator (ERM)         
            4.3.1.2 Piezoelectric Actuator         
            4.3.1.3 Linear Resonant Actuators (LRA)         
            4.3.1.4 Electro- Active Polymer Actuators         
      4.3.2 Electronics          
            4.3.2.1 Controllers         
            4.3.2.2 Drivers         
      4.3.3 Software          
            4.3.3.1 Control Software         
            4.3.3.2 Application Software         
             
5 Global Haptic Touchscreens Market – By Haptic Devices (Page No. - 76)            
  5.1 Introduction           
  5.2 Touchscreens           
      5.2.1 By Size          
            5.2.1.1 Small Size         
            5.2.1.2 Medium Size         
            5.2.1.3 Large Size         
      5.2.2 By Type Of Touch          
            5.2.2.1 Single-Touch         
            5.2.2.2 Multi-Touch         
            5.2.2.3 Major Players Expected To Boost The Overall Haptics Market         
  5.3 Input Devices           
      5.3.1 Rapid Growth Of The Haptic Technology For The Input Devices          
      5.3.2 Buttons          
      5.3.3 Sliders          
      5.3.4 Touchpads          
             
6 Global Haptic Touchscreens Market – By Touch Technologies (Page No. - 93)            
  6.1 Introduction           
  6.2 Components Of A Touchscreen           
      6.2.1 Touchscreen Sensor          
      6.2.2 Controller          
      6.2.3 Software Driver          
  6.3 Supply Chain Model For Touchscreen Market           
  6.4 Value Chain Analysis For The Touch Sensors Market           
  6.5 Comparison Of Different Touch Technologies           
      6.5.1 Resistive Touchscreens          
      6.5.2 Capacitive Touchscreens          
            6.5.2.1 Capacitive Touch Sensors: Designing Technologies         
            6.5.2.1.1 Surface Capacitance        
            6.5.2.1.2 Projected Capacitance        
      6.5.3 Comparison Of The Capacitive Touch Sensors With Resistive Touch Sensors          
      6.5.4 Others          
            6.5.4.1 Surface Acoustic Wave (SAW) Touchscreens         
            6.5.4.2 Optical Imaging Touchscreens         
  6.6 Industry Life Cycle Of Capacitive Touch & Resistive Touch Technologies           
             
7 Global Haptic Touchscreens Market – By Applications (Page No. - 119)            
  7.1 Introduction           
      7.1.1 BCG Matrix By Application          
  7.2 Consumer Electronics           
      7.2.1 Smartphones          
            7.2.1.1 Cost Breakup Of The Smartphone         
            7.2.1.2 Haptic Enabled Smartphones         
            7.2.1.3 Smartphones Contributes The Maximum In The Consumer Electronics Sector         
                    7.2.1.3.1 Samsung Leads The Smartphone Market        
            7.2.1.4 Major Sensors Used For The Smartphones         
      7.2.2 Tablets          
            7.2.2.1 Haptic Enabled Tablets         
            7.2.2.2 Major Players Contributing To The Market Of Tablets         
      7.2.3 Portable Media Players          
            7.2.3.1 Haptic Enabled Portable Media Player         
      7.2.4 Digital Still Cameras And Camcorders          
            7.2.4.1 Haptic Enabled Cameras And Camcorders         
  7.3 Industrial           
  7.4 Commercial Application           
      7.4.1 Automotive          
            7.4.1.1 Haptic Touch Screen Enabled Product For Automotive Application         
      7.4.2 Medical          
            7.4.2.1 Haptic Touch Screen Enabled Product For Medical Application         
      7.4.3 Defense          
  7.5 Others           
      7.5.1 Home Appliances          
      7.5.2 Kiosks          
      7.5.3 Point Of Sales          
            7.5.3.1 Haptic Touch Screen Enabled Product For Point Of Sales         
             
8 Global Haptic Touchscreens Market - By Geography (Page No. - 150)            
  8.1 Introduction           
      8.1.1 BCG Matrix By Geography          
  8.2 North America           
      8.2.1 Haptic Touchscreens Market In North America, By Application          
      8.2.2 The Entry Of Apple(U.S.) Will Boost The Overall Haptics Market          
  8.3 Europe           
      8.3.1 Haptic Touchscreens Market In Europe, By Application          
      8.3.2 Automotive Application Is Driving The Haptics Market          
  8.4 Apac           
      8.4.1 Haptic Enabled Home Appliances May Take A Hit In APAC          
      8.4.2 Haptic Touchscreens Market In APAC, By Application          
  8.5 Row           
      8.5.1 Haptic Touchscreens Market In Row, By Application          
             
9 Competitive Landscape (Page No. - 160)            
  9.1 Key Growth Strategies           
  9.2 Market Share Analysis           
      9.2.1 Market Share Analysis Of The Displays          
      9.2.2 Market Share Analysis Of The Touch Panels          
      9.2.3 Market Share Analysis Of The Application Processor          
      9.2.4 Market Share Analysis Of The Touch Controllers          
  9.3 Mergers And Acquisitions           
  9.4 New Product Launches           
  9.5 Partnerships And Agreements           
  9.6 Others (Contract & Collaboration)           
             
10 Company Profile (Page No. - 190)            
  10.1 3M           
  10.2 Alpine Electronics           
  10.3 Apple           
  10.4 Cypress Semiconductor Corporation           
  10.5 Densitron Technologies           
  10.6 Displax Interactive Systems           
  10.7 Elo Touch Solutions           
  10.8 Gesturetek           
  10.9 Haption S.A.           
  10.10 Hiwave Technologies           
  10.11 Immersion Corporation           
  10.12 Johnson Electric           
  10.13 Maxim Integrated           
  10.14 Microchip Technology           
  10.15 National Semiconductor           
  10.16 Renesas Electronics Corporation           
  10.17 Samsung Electronics           
  10.18 Sensable           
  10.19 Senseg           
  10.20 Smk Electronics           
  10.21 Synaptics           
  10.22 Tactus Technology           
  10.23 Texas Instruments         
             
             
List Of Tables (92 Tables)             
             
Table 1  Global Haptic Touchscreen Market Revenue, By Applications, 2012 - 2018 ($Billion)           
Table 2  Global Haptic Touchscreen Market Revenue, By Touch Technology, 2012 - 2018 ($Billion)           
Table 3  Haptic Touchscreens Market Revenue, By Geography, 2012 - 2018 ($Billion)           
Table 4  Global Haptic Touchscreens Market Revenue, By Size  2012 - 2018 ($Billion)           
Table 5  Reasons For The Increasing Need Of Haptics           
Table 6  Cost Analysis For The Haptic Touchscreens           
Table 7  Upcoming Trends In The Haptic Touchscreen           
Table 8  Global Haptic Touchscreens Smartphone Market Revenue, By Components, 2012 - 2018 ($Billion)           
Table 9  Global Haptic Touchscreens Tablet Market Revenue, By Components, 2012 - 2018 ($Billion)           
Table 10 Actuator Types And Charatcteristics            
Table 11 Global Haptic Touchscreen Market Revenue, By Devices, 2012 - 2018 ($Billion)            
Table 12 Global Haptic Touchscreen Market Volume, By Devices, 2012 - 2018 (Million Units)            
Table 13 Advantages & Disadvantages Of Touchscreens            
Table 14 Sizes Of The Capacitive Touch Panels            
Table 15 Global Haptic Touchscreen Market Revenue, By Size, 2012 - 2018 ($Billion)            
Table 16 Global Haptic Touchscreen Market Volume, By Size, 2012 - 2018 (Million Units)            
Table 17 Global Small Size Haptic Touchscreen Market Volume, By Applications, 2012 - 2018 (Million Units)            
Table 18 Global Small Size Haptic Touchscreen Market Volume For Pmp & Digicam, By Applications, 2012 - 2018 (Million Units)            
Table 19 Global Medium Size Haptic Touchscreen Market Volume, By Applications, 2012 - 2018 (Million Units)            
Table 20 Global Large Size Haptic Touchscreen Market Volume, By Applications, 2012 - 2018 (Million Units)            
Table 21 Global Haptic Touchscreen Market Revenue, By Type Of Touch, 2012 - 2018 ($Billion)            
Table 22 Global Haptic Touchscreen Market Volume, By Type Of Touch, 2012 - 2018 (Million Units)            
Table 23 Global Haptic Touchscreen Market Revenue, By Input Devices, 2012 - 2018 ($Billion)            
Table 24 Global Haptic Touchscreen Market Volume, By Input Devices, 2012 - 2018 (Million Units)            
Table 25 Comparison Between The Touch Sensing Buttons & Mechanical Buttons            
Table 26 Global Haptic Touchscreen Market Revenue, By Touch Sensing Technology, 2012 - 2018 ($Billion)            
Table 27 Global Haptic Touchscreen Market Volume, By Touch Sensing Technology, 2012 - 2018 (Million Units)            
Table 28 Comparison Of Different Sensing Technologies            
Table 29 Global Resistive Touch Haptic Touchscreens Market Revenue, By Applications, 2012 - 2018 ($Billion)            
Table 30 Global Resistive Touch Haptic Touchscreens Market Revenue From Consumer Electronics, 2012 - 2018 ($Billion)            
Table 31 Global Resistive Touch Haptic Touchscreens Market Revenue From Commercial Applications, 2012 - 2018 ($Billion)            
Table 32 Global Capacitive Touch Haptic Touchscreens Market Revenue, By Applications, 2012 - 2018 ($Billion)            
Table 33 Global Capacitive Touch Haptic Touchscreens Market Revenue From Consumer Electronics, 2012 - 2018 ($Billion)            
Table 34 Global Capacitive Touch Haptic Touchscreens Market Revenue From Commercial Applications, 2012 - 2018 ($Billion)            
Table 35 Advantages Of Surface Capacitive Touch Sensors            
Table 36 Advantages Of The Projected Capacitive Touch Sensors            
Table 37 Global Haptic Touchsceens Market Revenue, By Applications, 2012 - 2018 ($Billion)            
Table 38 Global Haptic Touchsceens Market Volume, By Applications, 2012 - 2018 (Million Units)            
Table 39 Global Haptic Touchscreens Market Revenue From Consumer Electronics Applications, 2012 - 2018 ($Billion)            
Table 40 Global Haptic Touchscreens Market Volume For Consumer Electronics, 2012 - 2018 (Million Units)            
Table 41 Haptic Touchscreens Market Revenue From Consumer Electronics, By Geography, 2012 - 2018 ($Billion)            
Table 42 Global Haptic Touchscreens Market Revenue From Consumer Electronics, By Touch Technology, 2012 - 2018 ($Billion)            
Table 43 Smartphones With Haptic Touch Screen            
Table 44 Smartphones: Market Share Of The Top Players,  2011 - 2012 (%)            
Table 45 Global Haptic Touchscreens Smartphone Market Revenue, By Components, 2012 - 2018 ($Billion)            
Table 46 Global Haptic Touchscreens Market Revenue From Smartphones, By Touch Technology, 2012 - 2018 ($Billion)            
Table 47 Tablets With Haptic Touch Screen            
Table 48 Tablets: Market Share Of The Top Players, 2012 (%)            
Table 49 Global Haptic Touchscreens Tablets Market Revenue, By Components, 2012 - 2018 ($Billion)            
Table 50 Global Haptic Touchscreens Market Revenue From Tablets, By Touch Technology, 2012 - 2018 ($Billion)            
Table 51 Portable Media Players With Haptic Touch Screen            
Table 52 Portable Media Players With Haptic Touch Screen            
Table 53 Haptic Touchscreens Market Revenue From Industrial Application, By Geography, 2012 - 2018 ($Billion)            
Table 54 Haptic Touchscreens Market Revenue From Industrial Application, By Touch Technology, 2012 - 2018 ($Billion)            
Table 55 Global Haptic Touchscreens Market Revenue From Commercial Applications, 2012 - 2018 ($Billion)            
Table 56 Global Haptic Touchscreens Market Volume For Commercial Applications, 2012 - 2018 (Million Units)            
Table 57 Haptic Touchscreens Market Revenue From Commercial Application, By Geography, 2012 - 2018 ($Billion)            
Table 58 Haptic Touchscreens Market Revenue From Automotive Applications, By Geography, 2012 - 2018 ($Billion)            
Table 59 Global Haptic Touchscreens Market Revenue From Automotive Applications, By Touch Technology, 2012 - 2018 ($Billion)            
Table 60 Haptic Touch Screen Enabled Product For Automotive Application            
Table 61 Haptic Touchscreens Market For Medical Applications, By Geography, 2012 - 2018 ($Billion)            
Table 62 Global Haptic Touchscreens Market Revenue From Medical Applications, By Touch Technology, 2012 - 2018 ($Billion)            
Table 63 Haptic Touch Screen Enabled Product For Medical Application            
Table 64 Haptic Touchscreens Market For Defense Applications, By Geography, 2012 - 2018 ($Billion)            
Table 65 Haptic Touchscreens Market Revenue From Other Applications, By Geography, 2012 - 2018 ($Billion)            
Table 66 Haptic Touch Screen Enabled Product For Point Of Sales            
Table 67 Haptic Touchscreens Market Revenue, By Geography, 2012 - 2018 ($Billion)            
Table 68 Haptic Touchscreens Market Volume, By Geography, 2012 - 2018 (Million Units)            
Table 69 North America: Haptic Touchscreens Market Revenue,  By Applications, 2012 - 2018 ($Billion)            
Table 70 Europe: Haptic Touchscreens Market Revenue,  By Applications, 2012 - 2018 ($Billion)            
Table 71 APAC: Haptic Touchscreens Market Revenue,  By Applications, 2012 - 2018 ($Billion)            
Table 72 ROW: Haptic Touchscreens Market Revenue,  By Applications, 2012 - 2018 ($Billion)            
Table 73 Mergers And Acquisitions            
Table 74 New Product Launches            
Table 75 Partnerships And Agreements            
Table 76 Others (Contract & Collaboration)            
Table 77 3M: Total Revenue, 2011 - 2012 ($Million)            
Table 78 Alpine Electronics, Inc.: Total Revenue, 2011 - 2012 ($Million)            
Table 79 Apple, Inc., Overall Market Revenue, 2011 – 2012 ($Million)            
Table 80 Apple, Inc., Net Sales, By Operatiing Segments2011 - 2012 ($Million)            
Table 81 Apple, Inc., Unit Sales, By Products,  2011 - 2012 (Thousands)            
Table 82  Major Patents Related With Haptics By Apple            
Table 83 Cypress Semiconductor: Products & Services            
Table 84 Cypress Semiconductor Corporation: Total Revenue, 2011 - 2012 ($Million)            
Table 85 Densitron Technologies Plc, Total Revenue, 2010 - 2011 ($Million)            
Table 86 Immersion Corporation: Major Electronic Providers            
Table 87 Johnson Electric: Total Revenue, 2011 - 2012 ($Million)            
Table 88 Maxim Integrated: Total Revenue, 2011 - 2012 ($Million)            
Table 89 Microchip Technology Inc. : Overall Revenue, 2010-2011 ($ Million)            
Table 90 Samsung Electronics, Overall Market Revenue, 2011 – 2012, ($Million)            
Table 91 Synaptics, Inc., Total Revenue, June 2011 - 2012 ($Million)            
Table 92 Texas Instruments, Inc., Total Revenue, (December 2011-2012) ($Million)            
             
             
List Of Figures (46 Figures)             
             
Figure 1 Overview Of Haptic Touchscreen Market            
Figure 2 Steps In Research Methodology            
Figure 3 Market Research Strategy            
Figure 4 Market Crackdown Strategy            
Figure 5 Segmentation Of Haptic Touchscreens Market            
Figure 6 Evolution Of The Haptic Enabled Devices            
Figure 7 Impact Analysis Of The Drivers            
Figure 8 Impact Analysis Of The Restraints            
Figure 9 Working Of A Haptics Touchscreen            
Figure 10 Penetration Rate Of The Haptic Touchscreens, By Volume, 2012 – 2018 (%)            
Figure 11 Life Cycle Of Haptic Touchscreen By Applications            
Figure 12 Porter’s Five Forces Analysis             
Figure 13 Threat Of New Entrants            
Figure 14 Threat Of Substitutes            
Figure 15 Buyer’s Bargaining Power            
Figure 16 Supplier’s Bargaining Power            
Figure 17 Competitive Rivalry            
Figure 18 Value Chain Analysis            
Figure 19 Types Of Haptic Sensing            
Figure 20 Classification Of Haptic Touch Devices            
Figure 21 Types Of Touch Screens            
Figure 22 Types Of Input Devices            
Figure 23 Components Of A Touchscreen            
Figure 24 Supply Chain Model Of Touchscreen  Market            
Figure 25 Touch Sensors Market: Value Chain Analysis            
Figure 26 Major Sensing Technologies            
Figure 27 Working Of Resistive Touchscreens            
Figure 28 Working Of The Capacitive Touchscreens            
Figure 29 Different Designing Technologies For Capacitive Touch Sensors             
Figure 30 The Impact Of Different Parameters On Surface And Projected Capacitances            
Figure 31 Working Of The Surface Capacitance            
Figure 32 Working Of The Projected Capacitive Touch            
Figure 33 Trend In The Touch Sensing Technology Market, 2012-2018            
Figure 34 Working Of A Saw Touchscreen            
Figure 35 Industrial Life Cycle Of Capacitive & Resistive Touch Sensing Technology            
Figure 36 BCG Matrix By Application            
Figure 37 Cost Breakup Of A Smartphone            
Figure 38 BCG Matrix By Geography            
Figure 39 Key Growth Strategies            
Figure 40 Market Share Analysis Of Major Components            
Figure 41 Market Share Analysis Of The Displays            
Figure 42 Market Share Analysis Of The Touch Panels            
Figure 43 Market Share Analysis Of The Application Processor            
Figure 44 Market Share Analysis Of The Touch Controllers            
Figure 45 Microchip Technology Inc.: Product Segment            
Figure 46 Major Haptic Related Products Offered By Samsung

Haptic technology is the future of touch interface where Smartphones and Tablets will be headed with tactile feedback technology. Haptic touchscreen enabled Smartphones are a relatively new invention, which allows the user not only touch the screen but also feel the texture on their fingertips.

Touchscreens are the easiest way of communication between man and technology. Smartphones and applications are among the driving forces in the market for touchscreens and onscreen keyboards. Haptic technologies allow the consumers to perceive touch sensations when using electronic devices. The touch sensations are created by a haptic actuator embedded in the device. Millions of the handheld devices are enabled with the haptic technology. Different hardware, software, and technical factors are to be considered while selecting a haptic system.

The Haptic Touchscreens market is expected to grow at a CAGR of 41% in the next five years (2013-2018). In the report, drivers, restraints, and opportunities for the haptic touchscreens market are also covered. The major driving factors for the haptic touchscreens market are the growth of the Smartphones and virtual interfaces. In the report, different touchscreens technologies are discussed like capacitive touchscreens, resistive touchscreens, surface acoustic wave (SAW) touchscreens, optical imaging touchscreens, and others. Haptic technology is increasingly in use for capacitive touchscreens. Capacitive touch technology is majorly being used in haptic touchscreen due to its easy compatibility with Smartphones, Tablets, and consumer electronic devices. Haptic technology in touchscreens is based on two different types of sensing systems, namely: kinesthetic and tactile. Different types of actuators, electronic systems, and the softwares required for a haptic system are also discussed in the report.

Some of the major companies dominating the haptic touchscreen industry are Immersion (U.S.), Senseg (Finland), SMK Electronics (U.S.), and others. Immersion (U.S.) is the major haptic solution provider in the industry and it is found that Immersion covers about 95% of the overall market share in the haptic technology solution market. Many companies like Samsung (South Korea), Nokia (Finland), LG (South Korea), and so on are coming up with haptic touchscreen in their Smartphones and Tablets.

The figure below shows the continuous growth of the Haptic Touchscreens market in the coming five years from 2013 to 2018.

Haptic Touchscreen Market

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