Haptic Technology Market with COVID-19 Impact by Component (Hardware, Software), Feedback Type (Tactile, Force), Application (Consumer Devices, Automotive & Transportation, Healthcare, Commercial & Industrial, Others) and Region - Global Forecast to 2026
[194 Pages Report] The global haptic technology market is expected to grow from USD 2.6 billion in 2021 to USD 4.6 billion by 2026, at a CAGR of 12.0%. Increasing integration of haptics into comsumer devices is the primary factor driving the market growth. Moreover, growing adoption of haptic technology in automobile safety applications will drive the demand for this technology in the near future.
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COVID-19 Impact on the Global Haptic Technology Market
The haptic technology market is expected to decline in 2020, mainly due to the impact of COVID-19. Governments of several major economies have enforced lockdowns to curb the spread of COVID-19. With lockdown in place, manufacturing activities have been affected significantly. For instance, in January 2020, the Chinese government announced a lockdown of more than 30 days to tackle COVID-19. As the majority of the haptic hardware devices are manufactured in China, the production and supply chain has taken a significant hit. The lockdown had drastically affected the manufacturing capacity of China, as all major ship container companies had stopped functioning out of Chinese ports and transporting goods from China to other countries. This resulted in supply chain disruptions in March and April 2020. Also, lockdown implemented in other countries caused supply chain disruptions and labor shortages in the consumer electronics and automotive industries, the most prominent industries for haptic technology. Companies were not able to source the required labor for their operations due to travel restrictions. Even though lockdown restrictions were lifted in many regions, manufacturing companies were unable to get the required workforce due to travel restrictions. These factors have resulted in a significant decline in the haptic technology market in 2020. However, with ease in lockdown in countries such as China, India, the US, and Germany, and vaccines being rolled out by numerous countries in December 2020, the manufacturing sector is expected to pick up the pace gradually in the coming months, and the haptic technology market is expected to recover by the end of 2021.
Haptic technology Market Dynamics
Driver: Increasing integration of haptics into consumer devices
The growing use of consumer electronic devices such as smartphones, tablets, and other wearable devices is one of the major factors increasing the demand for haptic technology. Almost all smartphones and tablets are equipped with haptics, and the trend is shifting toward their integration into smartwatches and wristbands. Haptic feedback finds applications and acts as a powerful tool in wearable devices, such as smartwatches, wristbands, and fitness trackers, having faster controls, better battery life, and user-friendly interactions. Haptics in these wearable devices convey information and provide real-life experiences.
Restraint: High cost of force feedback technology
Haptics has gained acceptance in smartphones and tablets and has reached a level of saturation in these devices. Many companies are assessing the integration of haptic technology and evaluating the risk and cost of adding the feature. Although the integration of haptics (tactile haptics) into mobiles and tablets does not involve high costs, force feedback haptic devices are costlier compared with tactile feedback haptic devices. Force feedback haptic requires efficient devices that are available in 3 degrees of freedom (DoF), 6 DoF, and 7 DoF, which allow users to experience real-time virtual haptics in several applications. Force feedback-based haptic devices are used in simulation applications in the medical, automotive, aerospace, and manufacturing industries, as well as in several ergonomic studies. These haptic devices are typically bulky, which becomes is a major issue in the case of wearable haptic devices.
Opportunity: Technological advancements in haptic technology
Haptic technology, which was once limited to smartphones, tablets, and other consumer devices, is now finding applications in new areas such as education and robotics. In robotics, haptic devices such as gloves are used by robot operators to manipulate a robotic hand or other end effectors with precise control. With the use of haptic gloves, robot operators can precisely control the robot arms even while sitting miles away from the factory floor. HaptX (US) is one of the major providers of haptic gloves for robotic applications.
Challenge: Technical challenges related to product design
The major challenge in the haptic technology market pertains to the technical challenges faced by the product manufacturers for enabling haptic functionality in several devices such as smartphones, tablets, surgical instruments, automobile dashboards, and gaming consoles. Haptic technology is certainly a valuable addition for providing user-friendliness and direction to any device, although before incorporating haptic feedback into a product, it is imperative to consider which components would best fit into a particular system. The key facts that are taken into consideration under system constraints for providing ideal feedback performance include the actuator design and associated driver features. The manufacturers should also investigate how effectively they can integrate the controller feature into the overall product design.
Haptic software expected to witness a higher market growth during the forecast period
The haptic technology market for software is expected to grow at a higher CAGR during the forecast period. Haptic software is the part of the haptic stack that manages the haptic experience in real time. The software layer must create command signals for the driver IC to convert into electrical signals to control the actuator. To create high-quality haptic experiences, it is critical that the software layer has performance-oriented functionality. With technological advancements in consumer devices and increased adoption of haptic-enabled devices, the software market is expected to grow at a significant rate during the forecast period.
Automotive & transportation application is expected to witness the largest market growth during the forecast period
The market for the automotive & transportation application is expected to grow at the highest CAGR during the forecast period. This can be attributed to the consistent demand for high-performance electronic systems in hybrid electric vehicles and other high-end automobiles. Also, there has been an increasing adoption of haptics in-car infotainment systems and touchscreens in GPS. Haptic technology is also used in accelerator pedals, climate control screens, dashboards, and steering wheels. Several automobile manufacturers such as BMW, Audi, Mercedes-Benz, Toyota, Tesla, Volkswagen, and Honda have implemented haptics in their cars. Also, automobile companies are entering into partnerships with haptic solutions providers to meet their haptic needs. Such developments are expected to drive the market for automotive & transportation application during the forecast period.
Asia Pacific is the leading haptic technology market, globally, by value, in 2020
APAC is projected to lead the haptic technology market from 2021 to 2026. Rising disposable income, which has increased the adoption of consumer devices, is one of the major driving factors for the market growth. China is home to many leading smartphone OEMs such as Huawei, Oppo, Vivo, Xiaomi, and OnePlus. Also, China is the largest end user of consumer devices, including smartphones and tablets. It is one of the leading countries in terms of vehicle production and sale. The rising trend of adoption of advanced technologies in vehicles such as infotainment systems and touchscreen-enabled applications such as dashboards, navigation systems, climate control panels, window controls is expected to create growth opportunities for the automotive application segment. The growing adoption of haptic technology in consumer devices is expected to drive the growth of market in APAC.
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Key Market Players
The haptic technology market is dominated by players such as Texas Instruments (US), Johnson Electric (Hong Kong), AAC Technologies (China), TDK (Japan), and Microchip Technology (US).
Scope of the Report
|
Report Metric |
Details |
|
Market size available for years |
2017-2026 |
|
Base year considered |
2020 |
|
Forecast period |
2021-2026 |
|
Forecast units |
Value (USD Million), Volume (Million Units) |
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Segments covered |
By Component, By Feedback Type, By Application |
|
Geographies covered |
North America, Europe, APAC, Rest of the World |
|
Companies covered |
The major market players include Texas Instruments (US), Johnson Electric (Hong Kong), AAC Technologies (China), TDK (Japan), and Microchip Technology (US) (Total 25 companies) |
The study categorizes the haptic technology market based on component, feedback type, and application at the regional and global levels.
By Component
- Hardware
- Software
By Feedback Type
- Tactile
- Force
By Application
- Consumer Devices
- Automotive & Transportation
- Education & Research
- Commercial & Industrial
- Healthcare
- Others
By Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Rest of Europe
- APAC
- China
- Japan
- South Korea
- Rest of APAC
- Rest of the World
- Middle East & Africa
- South America
Recent Developments
- In November 2020, Ultraleap signed an agreement with IPlan Ideas Events and its division, IPlan Ideas Technologies (IPI Tech), a subsidiary of UAE-based Hawas Group, to bring Ultraleaps hand tracking and mid-air haptic technologies to clients in the UAE. IPI Tech will introduce the technology to a range of sectors, including kiosk makers, retail, advertising and marketing, and cinemas, among others.
- In September 2020, Immersion signed a multi-year license renewal with LG Electronics (South Korea) for continued use of TouchSense software and haptic technologies in its mobile devices. LG is expected to continue the use of Immersion haptic software in its entire range of smartphones.
- In July 2019, Microchip Technology announced the opening of a new R&D center in Chennai, India. The new R&D center is aimed at catalyzing the development of the local ecosystem for integrated circuit design and specialized embedded systems development and employs around 1,200 employees.
Frequently Asked Questions (FAQ):
What is the current size of the global haptic technology market?
The global haptic technology market is estimated to be USD 2.6 billion in 2021 and projected to reach USD 4.6 billion by 2026, at a CAGR of 12.0%.
What are the major driving factors and opportunities in the haptic technology market?
Increasing integration of haptics into consumer devices, growing adoption of haptic technology in medical industry, and growing adoption of haptic technology in automobile safety applications are the key drivers for the market. Also, the use of haptics to help visually impaired and technological advancements in haptic technology are the major opportunities for the market players.
Who are the star players in the global haptic technology market?
Companies such as Texas Instruments, Johnson Electric, AAC Technologies, TDK, Microchip Technology, and Immersion fall under the star category. These companies cater to the requirements of their customers by providing customized products. Moreover, these companies have effective supply chain strategies. Such advantages give these companies an edge over other companies in the market.
Which companies are the leaders in terms of having the maximum number of patents in the haptic technology market?
Companies having a large number of patents in the haptic technology market include TDK, Immersion, Ultraleap, Hap2U, and Aito BV.
In the value chain analysis of the haptic technology ecosystem, what are the major phases?
The major phases in the haptic technology value chain are planning and revising fund, research and development, haptic component manufacturing, distribution, OEMs, and end-use applications. .
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 26)
1.1 STUDY OBJECTIVES
1.2 DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
1.3.2 GEOGRAPHIC SCOPE
1.4 INCLUSIONS AND EXCLUSIONS
1.5 YEARS CONSIDERED
1.6 CURRENCY
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 30)
2.1 RESEARCH DATA
FIGURE 1 HAPTIC TECHNOLOGY MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION
FIGURE 2 HAPTIC TECHNOLOGY MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key industry insights
2.1.2.2 Breakdown of primaries
2.1.2.3 Key data from primary sources
2.2 MARKET SIZE ESTIMATION
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY SIDE ANALYSIS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE) IDENTIFICATION OF REVENUE GENERATED BY COMPANIES FROM HAPTIC TECHNOLOGY OFFERINGS
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH FOR ESTIMATING HAPTIC TECHNOLOGY MARKET SIZE
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach for capturing market size by bottom-up analysis (demand side)
FIGURE 6 HAPTIC TECHNOLOGY MARKET: BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach for capturing market size by top-down analysis (supply side)
FIGURE 7 HAPTIC TECHNOLOGY MARKET: TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
FIGURE 9 ASSUMPTIONS FOR RESEARCH STUDY
3 EXECUTIVE SUMMARY (Page No. - 43)
FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 11 TACTILE FEEDBACK TYPE TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
FIGURE 12 AUTOMOTIVE & TRANSPORTATION APPLICATION TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 13 APAC HAPTIC TECHNOLOGY MARKET TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
4 PREMIUM INSIGHTS (Page No. - 47)
4.1 ATTRACTIVE OPPORTUNITIES IN HAPTIC TECHNOLOGY MARKET
FIGURE 14 INCREASING INTEGRATION OF HAPTICS INTO CONSUMER ELECTRONIC DEVICES TO BOOST GROWTH OF MARKET
4.2 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY COMPONENT
FIGURE 15 MARKET FOR ACTUATORS TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
4.3 HAPTIC TECHNOLOGY MARKET IN APAC, BY COUNTRY AND APPLICATION
FIGURE 16 CHINA AND CONSUMER DEVICES SEGMENT HELD LARGEST SHARES OF HAPTIC TECHNOLOGY MARKET IN APAC IN 2020
4.4 COUNTRY-WISE HAPTIC TECHNOLOGY MARKET GROWTH RATE
FIGURE 17 CHINA TO RECORD HIGHEST CAGR IN HAPTIC TECHNOLOGY MARKET DURING FORECAST PERIOD
5 MARKET OVERVIEW (Page No. - 49)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 18 IMPACT ANALYSIS OF DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN HAPTIC TECHNOLOGY MARKET
5.2.1 DRIVERS
5.2.1.1 Increasing integration of haptics into consumer devices
5.2.1.2 Growing adoption of haptic technology in medical industry
5.2.1.3 Growing use of haptic technology in automobile safety applications
5.2.2 RESTRAINTS
5.2.2.1 High cost of force feedback technology
5.2.3 OPPORTUNITIES
5.2.3.1 Use of haptics to help visually impaired
5.2.3.2 Technological advancements in haptic technology
5.2.4 CHALLENGES
5.2.4.1 Technical challenges related to product design
5.2.4.2 Manufacturing and supply chain constraints due to COVID-19 pandemic
5.3 VALUE CHAIN ANALYSIS
FIGURE 19 HAPTIC TECHNOLOGY VALUE CHAIN ANALYSIS
5.4 HAPTIC TECHNOLOGY ECOSYSTEM
5.5 PORTERS FIVE FORCES MODEL
TABLE 1 HAPTIC TECHNOLOGY MARKET: PORTERS FIVE FORCES ANALYSIS
5.6 USE CASES FOR HAPTIC TECHNOLOGY MARKET
5.7 TECHNOLOGY ANALYSIS
5.8 AVERAGE SELLING PRICE TREND
FIGURE 20 AVERAGE SELLING PRICE TREND FOR HAPTIC COMPONENTS, 20202026
TABLE 2 AVERAGE SELLING PRICE TREND FOR HAPTIC COMPONENTS, 20202026
5.9 TRADE ANALYSIS
TABLE 3 ACTUATOR IMPORT DATA, BY COUNTRY, 20152019 (USD MILLION)
TABLE 4 ACTUATOR EXPORT DATA, BY COUNTRY, 20152019 (USD MILLION)
TABLE 5 MICROCONTROLLER IMPORT DATA, BY COUNTRY, 20152019 (USD BILLION)
TABLE 6 MICROCONTROLLER EXPORT DATA, BY COUNTRY, 20152019 (USD BILLION)
5.10 PATENT ANALYSIS
5.11 REGULATORY LANDSCAPE PERTAINING TO HAPTIC TECHNOLOGY MARKET
6 DIFFERENT TYPES OF HAPTIC DEVICES (Page No. - 69)
6.1 INTRODUCTION
6.2 ACTIVE HAPTICS
6.3 PASSIVE HAPTICS
7 HAPTIC TECHNOLOGY FOR DIFFERENT TOUCH SCREEN TYPES (Page No. - 70)
7.1 INTRODUCTION
7.2 CAPACITIVE
7.3 RESISTIVE
7.4 OTHERS
8 HAPTIC TECHNOLOGY MARKET, BY COMPONENT (Page No. - 71)
8.1 INTRODUCTION
TABLE 7 GLOBAL HAPTIC TECHNOLOGY MARKET, BY VALUE, 20172026 (USD MILLION)
TABLE 8 GLOBAL HAPTIC TECHNOLOGY MARKET, BY VOLUME, 20172026 (MILLION UNITS)
TABLE 9 HAPTIC TECHNOLOGY MARKET, BY COMPONENT, 20172019 (USD MILLION)
FIGURE 21 HARDWARE SEGMENT TO LEAD HAPTIC TECHNOLOGY MARKET DURING FORECAST PERIOD
TABLE 10 HAPTIC TECHNOLOGY MARKET, BY COMPONENT, 20202026 (USD MILLION)
8.2 HARDWARE
TABLE 11 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY COMPONENT, 20172019 (USD MILLION)
TABLE 12 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY COMPONENT, 20202026 (USD MILLION)
FIGURE 22 APAC HAPTIC TECHNOLOGY MARKET FOR HARDWARE TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 13 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY REGION, 20172019 (USD MILLION)
TABLE 14 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY REGION, 20202026 (USD MILLION)
FIGURE 23 HAPTIC TECHNOLOGY HARDWARE MARKET TO EXHIBIT HIGHEST CAGR FOR AUTOMOTIVE & TRANSPORTATION APPLICATION DURING FORECAST PERIOD
TABLE 15 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY APPLICATION, 20172019 (USD MILLION)
TABLE 16 HAPTIC TECHNOLOGY MARKET FOR HARDWARE, BY APPLICATION, 20202026 (USD MILLION)
8.2.1 ACTUATORS
TABLE 17 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS, BY TYPE, 20172019 (USD MILLION)
TABLE 18 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS, BY TYPE, 20202026 (USD MILLION)
TABLE 19 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS, BY APPLICATION, 20172019 (USD MILLION)
TABLE 20 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS, BY APPLICATION, 20202026 (USD MILLION)
8.2.1.1 Eccentric rotating mass (ERM) and linear resonant actuators (LRAs)
8.2.1.1.1 ERMs and LRAs to hold the largest market share during forecast period
TABLE 21 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA ACTUATORS, BY APPLICATION, 20172019 (USD MILLION)
TABLE 22 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA ACTUATORS, BY APPLICATION, 20202026 (USD MILLION)
8.2.1.2 Piezoelectric Actuators
8.2.1.2.1 Better response time offered by piezoelectric actuators is driving growth of segment
8.2.2 DRIVERS AND MICROCONTROLLERS
8.2.2.1 Haptic driver works as a bridge between controller and actuator
TABLE 23 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS, BY APPLICATION, 20172019 (USD MILLION)
TABLE 24 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS, BY APPLICATION, 20202026 (USD MILLION)
8.3 SOFTWARE
8.3.1 SOFTWARE ENABLES USERS TO INTERACT WITH DEVICES
FIGURE 24 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE IN APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 25 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE, BY REGION, 20172019 (USD MILLION)
TABLE 26 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE, BY REGION, 20202026 (USD MILLION)
TABLE 27 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE, BY APPLICATION, 20172019 (USD MILLION)
TABLE 28 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE, BY APPLICATION, 20202026 (USD MILLION)
8.4 IMPACT OF COVID-19
9 HAPTIC TECHNOLOGY MARKET, BY FEEDBACK TYPE (Page No. - 85)
9.1 INTRODUCTION
FIGURE 25 TACTILE FEEDBACK SEGMENT TO LEAD HAPTIC TECHNOLOGY MARKET DURING FORECAST PERIOD
TABLE 29 HAPTIC TECHNOLOGY MARKET, BY FEEDBACK TYPE, 20172019 (USD MILLION)
TABLE 30 HAPTIC TECHNOLOGY MARKET, BY FEEDBACK TYPE, 20202026 (USD MILLION)
9.2 TACTILE
9.2.1 GROWING USE OF HAPTIC TECHNOLOGY IN CONSUMER DEVICES TO DRIVE GROWTH OF TACTILE FEEDBACK SEGMENT
TABLE 31 HAPTIC TECHNOLOGY MARKET FOR TACTILE FEEDBACK TYPE, BY REGION, 20172019 (USD MILLION)
TABLE 32 HAPTIC TECHNOLOGY MARKET FOR TACTILE FEEDBACK TYPE, BY REGION, 20202026 (USD MILLION)
9.3 FORCE
9.3.1 ROBOTICS AND GAMING APPLICATIONS TO CREATE LUCRATIVE OPPORTUNITIES FOR FORCE FEEDBACK SEGMENT
TABLE 33 HAPTIC TECHNOLOGY MARKET FOR FORCE FEEDBACK TYPE, BY REGION, 20172019 (USD MILLION)
TABLE 34 HAPTIC TECHNOLOGY MARKET FOR FORCE FEEDBACK TYPE, BY REGION, 20202026 (USD MILLION)
10 HAPTIC TECHNOLOGY MARKET, BY APPLICATION (Page No. - 90)
10.1 INTRODUCTION
FIGURE 26 CONSUMER DEVICES SEGMENT TO LEAD HAPTIC TECHNOLOGY MARKET DURING FORECAST PERIOD
TABLE 35 HAPTIC TECHNOLOGY MARKET, BY APPLICATION, 20172019 (USD MILLION)
TABLE 36 HAPTIC TECHNOLOGY MARKET, BY APPLICATION, 20202026 (USD MILLION)
10.2 CONSUMER DEVICES
FIGURE 27 APAC HAPTIC TECHNOLOGY MARKET FOR CONSUMER DEVICES TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 37 HAPTIC TECHNOLOGY MARKET FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 38 HAPTIC TECHNOLOGY MARKET FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
TABLE 39 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 40 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
FIGURE 28 APAC HAPTIC TECHNOLOGY MARKET FOR ACTUATORS IN CONSUMER DEVICES TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 41 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 42 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
TABLE 43 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 44 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
TABLE 45 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 46 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
TABLE 47 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 48 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
TABLE 49 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR CONSUMER DEVICES, BY REGION, 20172019 (USD MILLION)
TABLE 50 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR CONSUMER DEVICES, BY REGION, 20202026 (USD MILLION)
10.2.1 SMARTPHONES, TABLETS, AND SMARTWATCHES
10.2.1.1 Haptic components find major applications in smartphones, tablets, and smartwatches
10.2.2 AUGMENTED REALITY (AR) & VIRTUAL REALITY (VR) AND GAMING DEVICES
10.2.2.1 Haptic in AR and VR has evolved at significant rate in past few years
10.2.3 OTHER CONSUMER DEVICES
10.3 AUTOMOTIVE & TRANSPORTATION
10.3.1 AUTOMOTIVE & TRANSPORTATION APPLICATION TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 29 APAC HAPTIC TECHNOLOGY MARKET FOR AUTOMOTIVE APPLICATION TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 51 HAPTIC TECHNOLOGY MARKET FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 52 HAPTIC TECHNOLOGY MARKET FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
TABLE 53 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 54 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
TABLE 55 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 56 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
TABLE 57 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 58 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
TABLE 59 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 60 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
TABLE 61 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 62 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
TABLE 63 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20172019 (USD MILLION)
TABLE 64 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR AUTOMOTIVE & TRANSPORTATION, BY REGION, 20202026 (USD MILLION)
10.4 EDUCATION & RESEARCH
10.4.1 HAPTIC EDUCATIONAL DEVICES ARE EXPERIENCING DEVELOPMENTS FOR NEW TEACHING TECHNIQUES USING TACTILE AND FORCE FEEDBACK
TABLE 65 HAPTIC TECHNOLOGY MARKET FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 66 HAPTIC TECHNOLOGY MARKET FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
TABLE 67 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 68 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
TABLE 69 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 70 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
TABLE 71 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 72 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
TABLE 73 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 74 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
TABLE 75 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 76 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
TABLE 77 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR EDUCATION & RESEARCH, BY REGION, 20172019 (USD MILLION)
TABLE 78 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR EDUCATION & RESEARCH, BY REGION, 20202026 (USD MILLION)
10.5 HEALTHCARE
10.5.1 PRIME AREAS THAT USE HAPTICS IN MEDICINE ARE MEDICAL TRAINING, REHABILITATION, AND ROBOTIC SURGERIES
TABLE 79 HAPTIC TECHNOLOGY MARKET FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 80 HAPTIC TECHNOLOGY MARKET FOR HEALTHCARE, BY REGION, 20202026 (USD MILLION)
TABLE 81 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 82 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR HEALTHCARE, BY REGION, 20202026 (USD MILLION)
TABLE 83 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 84 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR HEALTHCARE, BY REGION, 20202026 (USD MILLION)
TABLE 85 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 86 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR HEALTHCARE, BY REGION, 20202026 (USD MILLION)
TABLE 87 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 88 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR HEALTHCARE BY REGION, 20202026 (USD MILLION)
TABLE 89 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 90 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR HEALTHCARE, BY REGION, 20202026 (USD MILLION)
TABLE 91 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR HEALTHCARE, BY REGION, 20172019 (USD MILLION)
TABLE 92 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR HEALTHCARE, BY REGION, 20202026 (USD MILLION)
10.6 COMMERCIAL & INDUSTRIAL
10.6.1 HAPTIC TECHNOLOGY IS WIDELY USED IN COMMERCIAL APPLICATIONSATMS, POS SYSTEMS, AND VENDING MACHINES
TABLE 93 HAPTIC TECHNOLOGY MARKET FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 94 HAPTIC TECHNOLOGY MARKET FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20202026 (USD MILLION)
TABLE 95 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 96 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20202026 (USD MILLION)
TABLE 97 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 98 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20202026 (USD MILLION)
TABLE 99 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 100 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20202026 (USD MILLION)
TABLE 101 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 102 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR COMMERCIAL & INDUSTRIAL BY REGION, 20202026 (USD MILLION)
TABLE 103 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 104 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20202026 (USD MILLION)
TABLE 105 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20172019 (USD MILLION)
TABLE 106 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR COMMERCIAL & INDUSTRIAL, BY REGION, 20202026 (USD MILLION)
10.7 OTHERS
TABLE 107 HAPTIC TECHNOLOGY MARKET FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 108 HAPTIC TECHNOLOGY MARKET FOR OTHER APPLICATIONS, BY REGION, 20202026 (USD MILLION)
TABLE 109 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 110 HAPTIC TECHNOLOGY MARKET FOR HARDWARE FOR OTHER APPLICATIONS, BY REGION, 20202026 (USD MILLION)
TABLE 111 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 112 HAPTIC TECHNOLOGY MARKET FOR ACTUATORS FOR OTHER APPLICATIONS, BY REGION, 20202026 (USD MILLION)
TABLE 113 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 114 HAPTIC TECHNOLOGY MARKET FOR ERM AND LRA FOR OTHER APPLICATIONS, BY REGION, 20202026 (USD MILLION)
TABLE 115 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 116 HAPTIC TECHNOLOGY MARKET FOR PIEZOELECTRIC ACTUATORS FOR OTHER APPLICATIONS BY REGION, 20202026 (USD MILLION)
TABLE 117 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 118 HAPTIC TECHNOLOGY MARKET FOR DRIVERS AND MICROCONTROLLERS FOR OTHER APPLICATIONS, BY REGION, 20202026 (USD MILLION)
TABLE 119 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR OTHER APPLICATIONS, BY REGION, 20172019 (USD MILLION)
TABLE 120 HAPTIC TECHNOLOGY MARKET FOR SOFTWARE FOR OTHER APPLICATIONS, BY REGION, 20202026 (USD MILLION)
10.8 IMPACT OF COVID-19
11 GEOGRAPHIC ANALYSIS (Page No. - 126)
11.1 INTRODUCTION
FIGURE 30 APAC TO DOMINATE HAPTIC TECHNOLOGY MARKET DURING FORECAST PERIOD
TABLE 121 HAPTIC TECHNOLOGY MARKET, BY REGION, 20172019 (USD MILLION)
TABLE 122 HAPTIC TECHNOLOGY MARKET, BY REGION, 20202026 (USD MILLION)
11.2 NORTH AMERICA
FIGURE 31 NORTH AMERICA HAPTIC TECHNOLOGY MARKET: SNAPSHOT
TABLE 123 HAPTIC TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY, 20172019 (USD MILLION)
TABLE 124 HAPTIC TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY, 20202026 (USD MILLION)
TABLE 125 HAPTIC TECHNOLOGY MARKET IN NORTH AMERICA, BY APPLICATION, 20172019 (USD MILLION)
TABLE 126 HAPTIC TECHNOLOGY MARKET IN NORTH AMERICA, BY APPLICATION, 20202026 (USD MILLION)
11.2.1 US
11.2.1.1 US to hold largest share of North American haptic technology market during forecast period
11.2.2 CANADA
11.2.2.1 Government initiatives and investments to aid market growth in Canada
11.2.3 MEXICO
11.2.3.1 Expanding consumer electronics and automotive industries to aid market growth in Mexico
11.3 EUROPE
FIGURE 32 EUROPE HAPTIC TECHNOLOGY MARKET: SNAPSHOT
TABLE 127 HAPTIC TECHNOLOGY MARKET IN EUROPE, BY COUNTRY, 20172019 (USD MILLION)
TABLE 128 HAPTIC TECHNOLOGY MARKET IN EUROPE, BY COUNTRY, 20202026 (USD MILLION)
TABLE 129 HAPTIC TECHNOLOGY MARKET IN EUROPE, BY APPLICATION, 20172019 (USD MILLION)
TABLE 130 HAPTIC TECHNOLOGY MARKET IN EUROPE, BY APPLICATION, 20202026 (USD MILLION)
11.3.1 UK
11.3.1.1 Government support to develop immersive technologies to drive market growth
11.3.2 GERMANY
11.3.2.1 Germany to account for largest size of European haptic technology market during review period
11.3.3 FRANCE
11.3.3.1 Haptic technology market in France to register highest CAGR during forecast period
11.3.4 REST OF EUROPE
11.4 ASIA PACIFIC (APAC)
FIGURE 33 APAC HAPTIC TECHNOLOGY MARKET: SNAPSHOT
TABLE 131 HAPTIC TECHNOLOGY MARKET IN APAC, BY COUNTRY, 20172019 (USD MILLION)
TABLE 132 HAPTIC TECHNOLOGY MARKET IN APAC, BY COUNTRY, 20202026 (USD MILLION)
TABLE 133 HAPTIC TECHNOLOGY MARKET IN APAC, BY APPLICATION, 20172019 (USD MILLION)
TABLE 134 HAPTIC TECHNOLOGY MARKET IN APAC, BY APPLICATION, 20202026 (USD MILLION)
11.4.1 CHINA
11.4.1.1 China to account for largest size of haptic technology market from 2021 to 2026
11.4.2 JAPAN
11.4.2.1 Increasing integration of haptic technology into automobiles to drive market growth in Japan
11.4.3 SOUTH KOREA
11.4.3.1 Introduction of latest smartphones by Samsung and LG integrated with haptic technology to boost market growth
11.4.4 REST OF APAC
11.5 REST OF THE WORLD (ROW)
FIGURE 34 SOUTH AMERICA TO HOLD LARGEST SHARE OF ROW MARKET DURING FORECAST PERIOD
TABLE 135 HAPTIC TECHNOLOGY MARKET IN ROW, BY REGION, 20172019 (USD MILLION)
TABLE 136 HAPTIC TECHNOLOGY MARKET IN ROW, BY REGION, 20202026 (USD MILLION)
TABLE 137 HAPTIC TECHNOLOGY MARKET IN ROW, BY APPLICATION, 20172019 (USD MILLION)
TABLE 138 HAPTIC TECHNOLOGY MARKET IN ROW, BY APPLICATION, 20202026 (USD MILLION)
11.5.1 SOUTH AMERICA
11.5.1.1 South American haptic technology market to register higher CAGR during forecast period
11.5.2 MIDDLE EAST & AFRICA
11.5.2.1 Middle East & Africa to offer significant growth opportunities for market players
11.6 IMPACT OF COVID-19
12 COMPETITIVE LANDSCAPE (Page No. - 143)
12.1 OVERVIEW
12.2 MARKET RANKING ANALYSIS: HAPTIC TECHNOLOGY MARKET, 2020
TABLE 139 GLOBAL HAPTIC TECHNOLOGY MARKET RANKING ANALYSIS, 2020
12.3 MARKET SHARE ANALYSIS: HAPTIC TECHNOLOGY MARKET, 2020
TABLE 140 MARKET SHARE OF TOP 5 PLAYERS IN HAPTIC TECHNOLOGY MARKET (2020)
12.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS
FIGURE 35 HISTORICAL REVENUE ANALYSIS OF TOP 5 PLAYERS IN THE HAPTIC TECHNOLOGY MARKET
12.5 MARKET EVALUATION FRAMEWORK
TABLE 141 OVERVIEW OF STRATEGIES DEPLOYED BY KEY HAPTIC TECHNOLOGY PLAYERS
12.5.1 PRODUCT PORTFOLIO
12.5.2 REGIONAL FOCUS
12.5.3 MANUFACTURING FOOTPRINT
12.5.4 ORGANIC/INORGANIC GROWTH STRATEGIES
12.6 COMPETITIVE LEADERSHIP MAPPING, 2020
12.6.1 STAR
12.6.2 EMERGING LEADER
12.6.3 PERVASIVE
12.6.4 PARTICIPANT
FIGURE 36 COMPANY EVALUATION MATRIX, 2020
12.6.5 PRODUCT FOOTPRINT ANALYSIS OF TOP PLAYERS
12.7 START-UP/SME EVALUATION QUADRANT, 2020
12.7.1 PROGRESSIVE COMPANIES
12.7.2 RESPONSIVE COMPANIES
12.7.3 DYNAMIC COMPANIES
12.7.4 STARTING BLOCKS
FIGURE 37 HAPTIC TECHNOLOGY MARKET (GLOBAL), START-UP/SME EVALUATION QUADRANT, 2020
12.8 COMPETITIVE SITUATIONS AND TRENDS
12.8.1 PRODUCT LAUNCHES
TABLE 142 PRODUCT LAUNCHES, 20182019
12.8.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS
TABLE 143 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 20192020
12.8.3 EXPANSIONS
TABLE 144 EXPANSION, 2018-2019
13 COMPANY PROFILES (Page No. - 155)
(Business Overview, Products Offered, Recent Developments, COVID-19-specific developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
13.1 INTRODUCTION
13.2 KEY PLAYERS
13.2.1 TEXAS INSTRUMENTS
FIGURE 38 TEXAS INSTRUMENTS: COMPANY SNAPSHOT
13.2.2 JOHNSON ELECTRIC
FIGURE 39 JOHNSON ELECTRIC: COMPANY SNAPSHOT
13.2.3 AAC TECHNOLOGIES
FIGURE 40 AAC TECHNOLOGIES: COMPANY SNAPSHOT
13.2.4 TDK
FIGURE 41 TDK: COMPANY SNAPSHOT
13.2.5 MICROCHIP TECHNOLOGY
FIGURE 42 MICROCHIP TECHNOLOGY: COMPANY SNAPSHOT
13.2.6 IMMERSION
FIGURE 43 IMMERSION: COMPANY SNAPSHOT
13.2.7 ON SEMICONDUCTOR
FIGURE 44 ON SEMICONDUCTOR: COMPANY SNAPSHOT
13.2.8 PRECISION MICRODRIVES
13.2.9 SYNAPTICS
FIGURE 45 SYNAPTICS: COMPANY SNAPSHOT
13.2.10 ULTRALEAP
13.3 OTHER KEY PLAYERS
13.3.1 AITO BV
13.3.2 ALPS ALPINE
13.3.3 CIRRUS LOGIC
13.3.4 DIALOG SEMICONDUCTOR
13.3.5 HAP2U
13.3.6 IMAGIS
13.3.7 INFINEON
13.3.8 JINLONG MACHINERY & ELECTRONICS
13.3.9 NIDEC
13.3.10 SMK CORPORATION
*Details on Business Overview, Products Offered, COVID-19-specific developments, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
14 APPENDIX (Page No. - 188)
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
The study involved four major activities in estimating the current size of the global haptic technology market. Exhaustive secondary research has been done to collect information about the market, the peer market, and the parent market. Validating findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation methods have been used to estimate the market size of segments and subsegments.
Secondary Research
The secondary sources referred to for this research study include solar industry organizations such as AsiaHaptics Society (AHS), Institute of Electrical & Electronics Engineers (IEEE), and International Society for Haptics, and corporate filings (such as annual reports, investor presentations, and financial statements). Secondary data has been collected and analyzed to arrive at the overall market size, further validated by primary research.
Primary Research
Extensive primary research has been conducted after acquiring an understanding of the haptic technology market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand-and supply-side players across four major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World (the Middle East & Africa and South America). Approximately 30% and 70% of primary interviews have been conducted from the demand and supply side, respectively. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report.
After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts opinions, has led us to the findings as described in the remainder of this report.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The top-down and bottom-up approaches have been used to estimate and validate the overall size of the haptic technology market. These methods have also been used extensively to estimate the size of various market subsegments.
The research methodology used to estimate the market size by top-down approach includes the following:
- Focusing initially on top-line investments and expenditures made in the haptic technology market ecosystem.
- Calculating the market size considering revenues generated by major players through the sale of haptic technology components. Estimating 2020 values by considering COVID-19 impact across the value chain of the haptic technology market. Analyzing recovery scenarios across the globe to further forecast values.
- Conducting multiple on-field discussions with key opinion leaders across major companies involved in the development of haptic technology to understand the pre-COVID-19 and post-COVID-19 scenarios.
- Estimating the geographic split using secondary sources based on various factors such as the demand in a specific country and region, role of major players in the market for the development of innovative products, and adoption and penetration rates in particular countries for various end-user applications.
The research methodology used to estimate the market size by bottom-up approach includes the following:
- Identifying key participants in the haptic technology market that influence the entire market, along with the related component players.
- Analyzing major manufacturers of haptic technology components, studying their portfolios, and understanding different components and products. Analyzing developments undertaken by key players in the pre-COVID-19 period as well studying the measures/steps undertaken by them to deal with the COVID-19 pandemic.
- Analyzing the anticipated change in demand in the post-COVID-19 scenario.
- Analyzing trends pertaining to the use of haptic technology components for different kinds of applications.
- Tracking the ongoing and upcoming developments in the market, such as investments, R&D activities, product launches, collaborations, partnerships, and forecasting the market based on these developments and other critical parameters.
- Carrying out multiple discussions with key opinion leaders to understand different types of haptic technology components and applications and recent trends in the market, thereby analyzing the breakup of the scope of work carried out by major companies.
- Arriving at the market estimates by multiplying the ASP of each component with the shipments for each application, which is further validated with market size obtained based on revenue analysis.
- Verifying and cross-checking the estimate at every level from the discussion with key opinion leaders such as CXOs, directors, and operations managers, and finally with the domain experts in MarketsandMarkets.
- Studying various paid and unpaid sources of information such as annual reports, press releases, white papers, and databases.
Data Triangulation
After arriving at the overall market sizeusing the market size estimation processes as explained abovethe market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides, for consumer devices, automotive & transportation, healthcare, commercial & industrial, education & research, and other applications.
Report Objectives
- To describe and forecast the haptic technology market, in terms of value, by component, feedback type, and application
- To describe and forecast the market, in terms of value, by regionNorth America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding major factors influencing the market growth (drivers, restraints, opportunities, and challenges)
- To provide a detailed overview of the value chain pertaining to the haptic technology ecosystem, along with the average selling price trends
- To strategically analyze the ecosystem, patent landscape, and various case studies pertaining to the haptic technology market.
- To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
- To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for market leaders
- To analyze strategic approaches such as product launches, contracts, agreements, and partnerships in the haptic technology market.
Available Customizations
MarketsandMarkets offers the following customizations for this market report:
- Detailed analysis and profiling of additional market players
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Benchmarking the rapid strategy shifts of the Top 100 companies in the Haptic Technology Market
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Growth opportunities and latent adjacency in Haptic Technology Market
I'm curious how you calculate total Haptic Market. What segments it is composed of?
I want data about haptic technology on laptop. I want to know whether laptops with haptic technology are increasing.
We are doing some research about haptic technology and we would like to ask for a sample of your report.
We are interested in haptic (Tactile) feedback given to the user in healthcare applications specifically.
Hello, I am particularly interested in some solutions proposed on the market, and mainly high level market data to understand how big is this market and is there a potential for polystyrene products.
Need information on regional segment forecast. I saw the circle charts in the preview.
I'm writing a story for Medium's new science and tech vertical about the future of haptic and other technologies. Do you offer press copies of these reports?
Our company is a major player in the Haptics technology market and we would like to be included into your next report. Please contact me so I can inform you about our technology and markets.
Need information on the market dynamics and size among major Haptics players including the joint development, agreements, partnership, etc.
Realizing my PhD in haptic technology, this document will illustrate the industrial interest in this field of technology.
I'm interested in this market and where it's headed. Looking for a good view of that.
I'd like to get clarification on what is meant by haptic. Does this report only look at touchscreens that produce some type of physical feedback, e.g. vibration, when touched?
Hello, I'm considering purchasing this haptics report, however, I have a few basic questions. When you estimate the value of the haptic market (current and future), what does that valuation mean? It appears to be based off sales, but what / whose sales? What are the metrics or components of that number?