HOME Top Market Reports Insights-as-a-Service Market by Application (Revenue Cycle Management, Governance, Risk & Compliance, Customer Life Cycle Management), Type, Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2021

Insights-as-a-Service Market by Application (Revenue Cycle Management, Governance, Risk & Compliance, Customer Life Cycle Management), Type, Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: December 2016
Report Code: TC 4831

 

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The Insights-as-a-Service market size is estimated to grow from USD 1.16 Billion in 2016 to USD 3.33 Billion by 2021, at an estimated Compound Annual Growth Rate (CAGR) of 23.5%.

The Insights-as-a-Service report aims at estimating the market size and future growth potential of the market across different segments, such as type, application, deployment model, organization size, industry vertical, and region. The primary objectives of the report is to provide a detailed analysis of the major factors influencing the growth of this market (drivers, restraints, opportunities, industry specific challenges, and burning issues) and analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders.

The research methodology used to estimate and forecast the Insights-as-a-Service market begins with capturing data on key vendor revenues through secondary literature such as annual reports, company websites, public databases, and MarketsandMarkets data repository. The vendor’s offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global Insights-as-a-Service market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments. The breakdown of profiles of primary participants is depicted in the below figure:

Insights-as-a-Service Market

To know about the assumptions considered for the study, download the pdf brochure

The Insights-as-a-Service market comprises number of intermediaries involved in the ecosystem of this market space. It starts with service providers such as Oracle, Accenture Plc, IBM, Deloitte Touche Tohmatsu Limited, Capgemini, Dell EMC, NTT Data, GoodData, SmartFocus, and Zephyr Health. Other stakeholders of the Insights-as-a-Service include cloud vendors, cloud brokers, and analytics solution providers, Independent Software Vendors (ISVs), platform providers, consultancy firms/advisory firms, and training & education service providers.

Target Audience

  • Consultancy firms/advisory firms
  • Training and education service providers
  • Cloud vendors
  • Analytics solution providers
  • Service providers
  • Platform providers

 “The research study answers several questions for the stakeholders, primarily which market segments to focus in during the next two to five years for prioritizing the efforts and investments”.

Scope of the Report

The research report categorizes the Insights-as-a-Service market to forecast the revenues and analyze the trends in each of the following sub-markets:

By Type

  • Predictive Insights
  • Descriptive Insights
  • Prescriptive Insights

By Application

  • Revenue Cycle Management
  • Governance, Risk, and Compliance
  • Branding and Marketing Management
  • Customer Life Cycle Management
  • Strategy Management
  • Supply Chain Management
  • Others

By Industry Vertical

  • BFSI
  • Healthcare and Life Sciences
  • Retail and Consumer Goods
  • Energy and Utilities
  • Manufacturing
  • Telecommunication and IT
  • Government and Public Sector
  • Others

By Deployment Type

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

By Organization Size

  • Small and Medium Enterprise (SME)
  • Large enterprise

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Vendor Comparison Analysis

  • Vendor comparison analysis provides information about major players that offer insights-as-a-service solutions and outlines the findings and analysis on how well each insights-as-a-service market vendor performs within our criteria.

Geographic Analysis

  • Further breakdown of the European Insights-as-a-Service market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market  

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Report
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Introduction
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions and Limitations
           2.4.1 Global Insight-As-A-Service Market: Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in the Insights-As-A-Service Market
    4.2 Deployment Model
    4.3 Global Market Share of Top Five Applications and Regions
    4.4 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 30)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Type
           5.3.2 By Application
           5.3.3 By Deployment Model
           5.3.4 By Organization Size
           5.3.5 By Industry Vertical
           5.3.6 By Region
    5.4 Insights-As-A-Service Market: By Business Function
           5.4.1 Human Resource
           5.4.2 Information Technology
           5.4.3 Finance
           5.4.4 Operation
    5.5 Market Dynamics
           5.5.1 Drivers
                    5.5.1.1 Increasing Market Competition
                    5.5.1.2 Increased Need for Customer Management
                    5.5.1.3 Emergence of Iot
                    5.5.1.4 Rising Big Data
           5.5.2 Restraints
                    5.5.2.1 Data Security Concern
           5.5.3 Opportunities
                    5.5.3.1 Specialized Insights-As-A-Service Vendors
           5.5.4 Challenges
                    5.5.4.1 Difficulty in Integrating the Data
                    5.5.4.2 Less Skilled Professionals

6 Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Demand Overview
    6.4 Strategic Benchmarking

7 Insights-As-A-Service Market Analysis, By Type (Page No. - 42)
    7.1 Introduction
    7.2 Descriptive Insights
    7.3 Predictive Insights
    7.4 Prescriptive Insights

8 Insights-As-A-Service Market Analysis, By Application (Page No. - 47)
    8.1 Introduction
    8.2 Revenue Cycle Management
    8.3 Governance, Risk, and Compliance Management
    8.4 Customer Life-Cycle Management
    8.5 Branding and Marketing Management
    8.6 Strategy Management
    8.7 Supply Chain Management

9 Insights-As-A-Service Market Analysis, By Deployment Model (Page No. - 54)
    9.1 Introduction
    9.2 Public Cloud
    9.3 Private Cloud
    9.4 Hybrid Cloud

10 Insights-As-A-Service Market Analysis, By Organization Size (Page No. - 58)
     10.1 Introduction
     10.2 Large Enterprise
     10.3 Small and Medium Enterprise

11 Insights-As-A-Service Market Analysis, By Vertical (Page No. - 62)
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance (BFSI)
     11.3 Healthcare and Life Sciences
     11.4 Retail and Consumer Goods
     11.5 Energy and Utilities
     11.6 Manufacturing
     11.7 Telecommunication and IT
     11.8 Government and Public Sector
     11.9 Others

12 Geographic Analysis (Page No. - 70)
     12.1 Introduction
     12.2 North America
             12.2.1 United States
             12.2.2 Canada
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa (MEA)
     12.6 Latin America

13 Competitive Landscape (Page No. - 91)
     13.1 Overview
     13.2 Competitive Situations and Trends
             13.2.1 Partnerships
             13.2.2 New Product Launches
             13.2.3 Acquisitions

14 Company Profiles (Page No. - 95)
     14.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     14.2 International Business Machines Corporation
     14.3 Capgemini
     14.4 Accenture PLC
     14.5 Oracle Corporation
     14.6 Deloitte Touche Tohmatsu Limited
     14.7 EMC Corporation (Acquired By Dell)
     14.8 NTT Data Corporation
     14.9 Good Data
     14.10 Zephyr Health
     14.11 Smartfocus
     14.12 Key Innovators

15 Appendix (Page No. - 118)
     15.1 Key Industry Insights
     15.2 Discussion Guide
     15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.4 Introducing RT: Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports
     15.7 Author Details


List of Tables (68 Tables)

Table 1 Insights-As-A-Service Market Size 2014–2021 (USD Million)
Table 2 Market Size, By Type, 2014-2021 (USD Million)
Table 3 Descriptive Insights: Market Size, By Region, 2014-2021 (USD Million)
Table 4 Predictive Insights: Market Size, By Region, 2014-2021 (USD Million)
Table 5 Prescriptive Insights: Market Size, By Region, 2014-2021 (USD Million)
Table 6 Insights-As-A-Service Market Size, By Application, 2014-2021 (USD Million)
Table 7 Revenue Cycle Management: Market Size, By Region, 2014-2021 (USD Million))
Table 8 Governance, Risk, and Compliance Management: Market Size, By Region, 2014-2021 (USD Million)
Table 9 Customer Life-Cycle Management: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Branding and Marketing Management: Market Size, By Region, 2014-2021 (USD Million)
Table 11 Strategy Management: Market Size, By Region, 2014-2021 (USD Million)
Table 12 Supply Chain Management: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Insights-As-A-Service Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 14 Public Cloud: Market Size, By Region, 2014-2021 (USD Million)
Table 15 Private Cloud: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Hybrid Cloud: Market Size, By Region, 2014-2021 (USD Million)
Table 17 Insights-As-A-Service Market Size, By Organization Size, 2014-2021 (USD Million)
Table 18 Large Enterprise: Market Size, By Region, 2014-2021 (USD Million)
Table 19 Small and Medium Enterprises: Market Size, By Region, 2014-2021 (USD Million)
Table 20 Insights-As-A-Service Market Size, By Vertical, 2014-2021 (USD Million)
Table 21 Banking, Financial Services, and Insurance: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Healthcare and Life Sciences: Market Size, By Region, 2014-2021 (USD Million)
Table 23 Retail and Consumer Goods: Market Size, By Region, 2014-2021 (USD Million)
Table 24 Energy and Utilities: Market Size, By Region, 2014-2021 (USD Million)
Table 25 Manufacturing: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Telecommunication and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Government and Public Sector: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 29 Insights-As-A-Service Market Size, By Region, 2014-2021 (USD Million)
Table 30 North America: Market Size, By Country, 2014-2021 (USD Million)
Table 31 North America: Market Size, By Type, 2014-2021 (USD Million)
Table 32 North America: Market Size, By Application, 2014-2021 (USD Million)
Table 33 North America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 34 North America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 35 North America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 36 United States: Insights-As-A-Service Market Size, By Type, 2014-2021 (USD Million)
Table 37 United States: Market Size, By Application, 2014-2021 (USD Million)
Table 38 United States: Market Size, By Vertical, 2014-2021 (USD Million)
Table 39 United States: Market Size, By Deployment Model 2014-2021 (USD Million)
Table 40 United States: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 41 Canada: Insights-As-A-Service Market Size, By Type, 2014-2021 (USD Million)
Table 42 Canada: Market Size, By Application, 2014-2021 (USD Million)
Table 43 Canada: Market Size, By Vertical, 2014-2021 (USD Million)
Table 44 Canada: Market Size, By Deployment Model 2014-2021 (USD Million)
Table 45 Canada: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 46 Europe: Insights-As-A-Service Market Size, By Type, 2014-2021 (USD Million)
Table 47 Europe: Market Size, By Application, 2014-2021 (USD Million)
Table 48 Europe: Market Size, By Vertical, 2014-2021 (USD Million)
Table 49 Europe: Market Size, By Deployment Model 2014-2021 (USD Million)
Table 50 Europe: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 51 Asia-Pacific: Insights-As-A-Service Market Size, By Type, 2014-2021 (USD Million)
Table 52 Asia-Pacific: Market Size, By Application, 2014-2021 (USD Million)
Table 53 Asia-Pacific: Market Size, By Vertical, 2014-2021 (USD Million)
Table 54 Asia-Pacific: Market Size, By Deployment Model 2014-2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 56 Middle East and Africa: Insights-As-A-Service Market Size, By Type, 2014-2021 (USD Million)
Table 57 Middle East and Africa: Market Size, By Application, 2014-2021 (USD Million)
Table 58 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million)
Table 59 Middle East and Africa: Market Size, By Deployment Model 2014-2021 (USD Million)
Table 60 Middle East and Africa: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 61 Latin America: Insights-As-A-Service Market Size, By Type, 2014-2021 (USD Million)
Table 62 Latin America: Market Size, By Application, 2014-2021 (USD Million)
Table 63 Latin America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 64 Latin America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 65 Latin America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 66 Partnerships, 2013–2016
Table 67 New Product Launches, 2013–2016
Table 68 Acquisitions, 2013–2016


List of Figures (48 Figures)

Figure 1 Global Insights-As-A-Service Market: Market Segmentation
Figure 2 Global Insight-As-A-Service Market: Research Design
Figure 3 Breakdown of Primary Interview: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 The Demand for Insights-As-A-Service is Increasing in SMES During the Forecast Period
Figure 8 Customer Lifecycle Management is Expected to Grow During the Forecast Period
Figure 9 Prescriptive Insights has High Demand for Insights-As-A-Service and is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 10 North America is Expected to Lead the Insights-As-A-Service Market Followed By Europe
Figure 11 Lucrative Growth Prospects in the Market
Figure 12 Hybrid Cloud Deployment Model is Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 13 Revenue Cycle Management and North America By Region Holds the Largest Market Share in 2016
Figure 14 Insights-As-A-Service Market Regional Lifecycle: Asia-Pacific Exhibits Potential Growth During the Forecast Period
Figure 15 Insights-As-A-Service Market: Evolution
Figure 16 Market Segmentation By Type
Figure 17 Market Segmentation By Application
Figure 18 Market Segmentation By Deployment Model
Figure 19 Market Segmentation By Organization Size
Figure 20 Market Segmentation By Industry Vertical
Figure 21 Market Segmentation By Region
Figure 22 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Value Chain: Insights-As-A-Service Market
Figure 24 Strategic Benchmarking: Insights-As-A-Service
Figure 25 Data Insights Workflow
Figure 26 Descriptive Insights Service Type is Expected to Have the Largest Market Size in 2016
Figure 27 Revenue Cycle Management is Expected to Hold the Largest Market Size in 2016
Figure 28 Public Cloud Model is Expected to Hold the Largest Market Size in 2016
Figure 29 Large Enterprises Segment is Expected to Hold the Largest Market Size in 2016
Figure 30 Banking, Financial Services, and Insurance Vertical Expected to Hold the Largest Market Size in 2016
Figure 31 North America is Expected to Have the Largest Market Size in 2016
Figure 32 North America Market Snapshot
Figure 33 Asia-Pacific Market Snapshot
Figure 34 Companies Adopted the Strategy of Partnerships as the Key Growth Strategy From 2013 to 2016
Figure 35 Market Evaluation Framework
Figure 36 Battle for Market Share: Partnerships Was the Key Strategy Adopted By Key Players in Insights-As-A-Service Market During the Period 2013–2016
Figure 37 Geographic Revenue Mix of Top Market Players
Figure 38 International Business Machines Corporation: Company Snapshot
Figure 39 International Business Machines Corporation: SWOT Analysis
Figure 40 Capgemini: Company Snapshot
Figure 41 Capgemini: SWOT Analysis
Figure 42 Accenture PLC: Company Snapshot
Figure 43 Accenture PLC: SWOT Analysis
Figure 44 Oracle Corporation: Company Snapshot
Figure 45 Oracle Corporation: SWOT Analysis
Figure 46 Deloitte Touche Tohmatsu Limited: Company Snapshot
Figure 47 Deloitte Touche Tohmatsu Limited: SWOT Analysis
Figure 48 NTT Data Corporation: Company Snapshot

The Insights-as-a-Service market is expected to grow from USD 1.16 Billion in 2016 to USD 3.33 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 23.5% during the forecast period. The major drivers of this market include better business with new revenue streams, increasing focus on cloud deployment model, and rising need for understanding customer behavior to focus on marketing and sales activities.

Descriptive insights segment holds the largest market size and is expected to continue its dominance during the forecast period. These services are gaining huge adoption due to its ability of analyzing past data performance in order to provide useful insights to figure out future steps to be taken by businesses. It provides statistical data, which is used by businesses on a large scale to measure the past data in order to decide the future actions.

The Insights-as-a-Service market report has been broadly classified into applications. The customer life cycle management application is expected to grow at the highest CAGR during the forecast period, followed by branding and marketing management. Many software organizations feel that customer life cycle management can help retain customers to a greater extent. The growing demand of Insights-as-a-Service is increasing the demand of both these applications widely.

The public cloud deployment model is estimated to hold the largest market size in the Insights-as-a-Service market. The main reason for high adoption of public cloud is its ease of access and faster deployment. The main drivers of the public cloud deployment model are the rising demand of scalability, reliability, and flexibility.

The SMEs are moving towards the adoption of cloud-based Insights-as-a-Service and growing rapidly at a highest CAGR during the forecast period. The SMEs are realizing the importance of insights services such as immediate response, quick decision making, and customer satisfaction, which can result in faster business operations and revenue growth.

The retail and consumer goods vertical has the highest growing CAGR during the forecast period. This vertical is expected to grow rapidly in the insights services adoption as this industry focus on customer experience. Enhancement in customer experience is an important factor to maintain competitiveness, which will provide emerging players in this sector an opportunity to grow faster.

North America is expected to have the largest market share in 2016, whereas the APAC region is expected to grow at the highest CAGR from 2016 to 2021 in the Insights-as-a-Service market. High penetration rate into various industry verticals, increasing demand for business flexibility and agility, and a large number of data science companies located in the U.S are some of the major driving factors contributing to the growth of cloud computing in North America. This has led the software organizations to opt for cloud-based solutions.

APAC is expected to be growing at a higher rate in the near future owing to large investments being made in the data insights services in this region to make better customer experiences and streamline the business operations.

Insights-as-a-Service Market

The need for better business revenue cycle management and customer life cycle management are the driving factors in the market. Permission issues regarding data usage and privacy concern are some of the major restraints and challenges in the market. The key vendors in the Insights-as-a-Service market are IBM, Capgemini, Accenture Plc, Deloitte Touche Tohmatsu Limited and Oracle Corporation. These players have adopted various strategies, such as new product developments, acquisitions, and partnerships, to serve the Insights-as-a-Service market. Continuous technology innovation is an area of focus for these players in order to maintain its competitive position in the market and promote customer satisfaction.

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