HOME Top Market Reports Large Format Printer Market By Print Width (17” to 72” and Above), Ink Type (Aqueous, Solvent, UV-Cured, Latex and Dye-Sublimation), Application (Apparels, Signage, Advertising, Tile Murals, and CAD), And Geography - Global Forecast to 2020

Large Format Printer Market By Print Width (17” to 72” and Above), Ink Type (Aqueous, Solvent, UV-Cured, Latex and Dye-Sublimation), Application (Apparels, Signage, Advertising, Tile Murals, and CAD), And Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: September 2014
Report Code: SE 2735

 

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Large Format Printing (LFP), also known as wide format printing, is basically a type of printing done using wide/large format printers, for printing documents that range from 17 inches to 72 inches in width. Printers that print over 72 inches are called as ‘super-wide or grand format printers’.

Large Format Printer has been created keeping graphic needs in mind. Images to be printed in a large format must have a resolution of 150 DPI or more due to the size of the end product. The inkjet technology is most commonly used in wide format printers as compared to other technologies such as laser or dot matrix because of its low initial costs, higher quality, and finer prints.

One of the many advantages of the wide format printers over the traditional press-printers is the droplet technology system used in them. It means that the pixels per square inch are simply in distinguishable. Another major advantage of large format printer is that it distinguishes, very well, between the text and graphics. One is able to read clearly between the lines as the text comes through, with each line distinguishable and understandable, no matter what the size of the font is. Large format printer do not only print on paper;they can also print on vinyl as well as textiles and, therefore, they are also used for textile printing.

Some of the key players in large format printer market, which have been covered in this report, are HP (U.S.), Canon (Japan), Epson (Japan), Roland (Japan), and Ricoh (Japan), among others.

Scope of the report

This research report categorizes the large format printer market on the basis of the different print width, ink types, printer type, applications, and geography; it also covers the market size foretold from 2013 to 2020. It describes the demand for the large format printer in various regions. The report describes the application mapping in the large format printer market with respect to the growth potential.

On the basis of the print width:-

On the basis of the print width, the LFPs are divided into 6 major types; namely 17”-24”, 24”-36”, 36”-44”, 44”-60”, 60”-72”, and 72” & above.

On the basis of ink type:-

Different types of ink technologies covered in this report are aqueous, solvent, latex, UV-Cured.and dye-sublimation.

On the basis of printer type:-

The report segments the large format printer market by printer type into 3 major segments; namely flat-bed, roll to roll, and hybrid.

On the basis of the geographic regions:-

The geographic analysis covers Americas, Europe, Asia-Pacific, and ROW. In this report, America is leading the large format printer market due to the high demand from the large advertising industry present there. The Americas is being followed by the APAC and Europe.

Table of Contents  
  
1 Introduction (Page No. - 14)
    1.1 Objectives of the Study 
    1.2 Report Description 
    1.3 Markets Covered 
    1.4 Stakeholders 
    1.5 Market Scope 

2 Research Methodology (Page No. - 18)
    2.1 Description of the Global Large format Printers Market Demand Model 
          2.1.1 The Demand for Wide format is Highly Dependent on the Advertisng and Packaging Industry 
          2.1.2 Growing Number of Large format Printers 
    2.2 Market Size Estimation 
    2.3 Market Crackdown & Data Triangulation 
    2.4 Market Share Estimation 
          2.4.1 Key Data Points Taken From Secondary Sources 
          2.4.2 Key Data Points From Primary Sources 
                   2.4.2.1 Key Industry Insights 
          2.4.3 Assumptions 

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities in LFP Market 
    4.2 LFP Market in Asia-Pacific Region 
    4.3 Americas Dominate the Market With ~36% Market Share 
    4.4 LFP Market, By Printer Type, 2013-2020 
    4.5 LFP Market, By Print Material, 2014-2020 
    4.6 Asp’s of Large format Printers, By Application 

5 Market Overview (Page No. - 33)
    5.1 Introduction 
    5.2 Market Segmentation 
          5.2.1 Large format Printer Market, By Print Width: 
          5.2.2 LFP Market, By Ink Type: 
          5.2.3 LFP Market, By Printer Type: 
          5.2.4 LFP Market, By Print Material: 
          5.2.5 LFP Market, By Application: 
          5.2.6 LFP Market, By Geography: 
    5.3 Market Dynamics 
          5.3.1 Drivers 
                   5.3.1.1 Growing Demand in Advertising, Packaging, and Textile Industries 
                   5.3.1.2 Availability of A Wide Range of Options 
          5.3.2 Restraints 
                   5.3.2.1 High Initial Investment and Operating Cost 
          5.3.3 Opportunities 
                   5.3.3.1 Supersize Market for Grand format Printers 
                   5.3.3.2 Demand in in-Plant Market 
          5.3.4 Challenges 
                   5.3.4.1 Digital Advertising 
          5.3.5 Winning Imperative 
                   5.3.5.1 Customized Large format Printers 

6 Industry Trends (Page No. - 42)
    6.1 Introduction 
    6.2 Value Chain Analysis 
    6.3 Industry Trends 
    6.4 Porter’s Five forces Analysis 
          6.4.1 Threat From New Entrants 
          6.4.2 Threat From Substitutes 
          6.4.3 Bargaining Power of Suppliers 
          6.4.4 Bargaining Power of Buyers 
          6.4.5 Degree of Competition 
    6.5 Pricing and Cost Analysis 

7 Large format Printer Market, By Print Width (Page No. - 48)
    7.1 Introduction 
    7.2 17”-24” 
    7.3 24”-36” 
    7.4 36”-44” 
    7.5 44”-60” 
    7.6 60”-72” 
    7.7 72” and Above 

8 Market, By Ink Type (Page No. - 57)
    8.1 Introduction 
    8.2 Aqueous Inks 
    8.3 Solvent Inks 
    8.4 UV-Curable Inks 
    8.5 Latex Inks 
    8.6 Dye Sublimation Inks 

9 Market, By Printer Type (Page No. - 85)
    9.1 Introduction 
    9.2 Flat-Bed Printer 
    9.3 Roll to Roll Printer 
    9.4 Hybrid Printer 

10 Market, By Print Material (Page No. - 87)
     10.1 Introduction 
     10.2 Porous/Corrugated Material 
     10.3 Non-Porous Material 
     10.3.1 Shrink Wrap 
     10.3.2 Polyester 

11 Market, By Application (Page No. - 89)
     11.1 Introduction 
     11.2 Apparels 
     11.3 Signage 
     11.4 Advertising 
     11.5 Tile Murals 
     11.6 CAD 

12 Market By Geography (Page No. - 98)
     12.1 Introduction 
     12.2 Americas 
     12.3 Europe 
     12.4 Asia-Pacific 
     12.5 ROW 

13 Competitive Landscape (Page No. - 105)
     13.1 Overview 
     13.2 Market Share Analysis, Global Wide format Printers Market 
     13.3 Competitive Situation and Trends 
            13.3.1 New Product Launches and Devlopments 
            13.3.2 Acquisitions, Agreements, and Partnerships 
            13.3.3 Other Developments 

14 Company Profiles (Page No. - 112)
     (Overview, Products and Services, Financials, Strategy & Development)*  
     14.1 Introduction 
     14.2 Roland DG Corporation 
     14.3 Hewlett-Packard Development Company L.P. (HP) 
     14.4 Ricoh Company Ltd. 
     14.5 Xerox Corporation 
     14.6 Agfa-Gevaert Group 
     14.7 Durst 
     14.8 Electronics for Imaging Inc. 
     14.9 Epson America Inc. 
     14.10 Konica Minolta Inc. 
     14.11 Canon Inc. 

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.  
  
15 Appendix (Page No. - 145)
     15.1 Discussion Guide 
     15.2 Introducing Rt 
     15.3 Available Customizations 
     15.4 Related Reports 
  
  
List of Tables  (117 Tables) 

Table 1 Increasing Demand From Advertising, Packaging, and Textile Industry is Propelling the Growth of the Large format Printer Market 
Table 2 High Investment Cost is Restraining the Market Growth 
Table 3 Commercial Printing Applications is Paving New Growth Avenues for Players in LFP Market 
Table 4 Digital Advertising is Constraining Growth of LFP Market 
Table 5 Large Format Printer Market Size , By Print Width, 2013–2020 ($Million) 
Table 6 LFP Market Size, By Print Width, 2013-2020 (Units) 
Table 7 17”-24”: Large Format Printer Market Size, By Ink Type, 2013-2020 ($Million) 
Table 8 17”-24”: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 9 24”-36”: Large Format Printer Market Size By Ink Type, 2013-2020 ($Million) 
Table 10 24”-36”: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 11 36”-44”: Large Format Printer Market Size, By Ink Type, 2013-2020 ($Million) 
Table 12 36”-44”: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 13 44”-60”: LFP Market Size, By Ink Type, 2013-2020 ($Million) 
Table 14 44”-60”: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 15 60”-72”: LFP Market Size, By Ink Type, 2013-2020 ($Million) 
Table 16 60”-72”: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 17 72” and Above: LFP Market Size, By Ink Type, 2013-2020 ($Million) 
Table 18 72” and Above: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 19 Large Format Printer Market Size, By Ink Type, 2013-2020 ($Million) 
Table 20 LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 21 Aqueous Ink: LFP Market Size, By Print Width, 2013-2020 ($Million) 
Table 22 Aqueous Ink: LFP Market Size, By Print Width, 2013-2020 (Units) 
Table 23 Aqueous Ink : 17"-24" Large Format Printer Market Size, By Application, 2013-2020 ($Million)  
Table 24 Aqueous Ink : 17"-24" LFP Market Size, By Application, 2013-2020 (Units) 
Table 25 Aqueous Ink : 24"-36" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 26 Aqueous Ink : 24"-36" LFP Market Size, By Application, 2013-2020 (Units) 
Table 27 Aqueous Ink : 36"-44" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 28 Aqueous Ink: 36"-44" LFP Market Size, By Application, 2013-2020 (Units) 
Table 29 Aqueous Ink : 44"-60" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 30 Aqueous Ink : 44"-60" LFP Market Size, By Application, 2013-2020 (Units) 
Table 31 Aqueous Ink: 60"-72" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 32 Aqueous Ink : 60"-72" LFP Market Size, By Application, 2013-2020 (Units) 
Table 33 Aqueous Ink : 72" and Above LFP Market Size, By Application,  2013-2020 ($Million)  
Table 34 Aqueous Ink: 72" and Above LFP Market Size, By Application,  2013-2020 (Units)  
Table 35 Solvent Ink: Large Format Printer Market Size, By Print Width, 2013-2020 ($Million) 
Table 36 Solvent Ink: LFP Market Size, By Print Width, 2013-2020 (Units) 
Table 37 Solvent Ink : 17"-24" Large Format Printer Market Size, By Application,  2013-2020 ($Million)  
Table 38 Solvent Ink : 17"-24" LFP Market Size, By Application, 2013-2020 (Units) 
Table 39 Solvent Ink : 24"-36" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 40 Solvent Ink : 24"-36" LFP Market Size, By Application, 2013-2020 (Units) 
Table 41 Solvent Ink : 36"-44" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 42 Solvent Ink : 36"-44" LFP Market Size, By Application, 2013-2020 (Units) 
Table 43 Solvent Ink : 44"-60" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 44 Solvent Ink : 44"-60" LFP Market Size, By Application, 2013-2020 (Units) 
Table 45 Solvent Ink : 60"-72" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 46 Solvent Ink :60"-72" LFP Market Size, By Application, 2013-2020 (Units) 
Table 47 Solvent Ink : 72" and Above LFP Market Size, By Application, 2013-2020 ($Million)  
Table 48 Solvent Ink: 72" and Above LFP Market Size, By Application, 2013-2020 (Units)  
Table 49 UV-Cured Ink: Large Format Printer Market Size, By Print Width, 2013-2020 ($Million) 
Table 50 UV-Cured Ink: LFP Market Size, By Print Width, 2013-2020 (Units) 
Table 51 UV-Cured Ink : 17"-24" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 52 UV-Cured Ink : 17"-24" LFP Market Size, By Application, 2013-2020 (Units) 
Table 53 UV-Cured Ink : 24"-36" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 54 UV-Cured Ink : 24"-36" LFP Market Size, By Application, 2013-2020 (Units) 
Table 55 UV-Cured Ink :36"-44" LFP Market Size, By Application,  2013-2020 ($Million)  
Table 56 UV-Cured Ink : 36"-44" LFP Market Size, By Application, 2013-2020 (Units) 
Table 57 UV-Cured Ink : 44"-60" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 58 UV-Cured Ink : 44"-60" LFP Market Size, By Application, 2013-2020 (Units) 
Table 59 UV-Cured Ink :60"-72" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 60 UV-Cured Ink : 60"-72" LFP Market Size, By Application, 2013-2020 (Units) 
Table 61 UV-Cured Ink 72" and Above LFP Market Size, By Application, 2013-2020 ($Million)  
Table 62 UV-Cured Ink: 72" and Above LFP Market Size, By Application, 2013-2020 (Units)  
Table 63 Latex Ink: Large Format Printer Market Size, By Print Width, 2013-2020 ($Million) 
Table 64 Latex Ink: LFP Market Size, By Print Width, 2013-2020 (Units) 
Table 65 Latex Ink : 17”-24” LFP Market Size, By Application, 2013-2020 ($Million) 
Table 66 Latex Ink : 17”-24” Latex Ink LFP Market Size, By Application, 2013-2020 (Units)  
Table 67 Latex Ink : 24”-36” LFP Market Size, By Application, 2013-2020 ($Million) 
Table 68 Latex Ink : 24”-36” LFP Market Size, By Application, 2013-2020 (Units) 
Table 69 Latex Ink : 36”-44” LFP Market Size, By Application, 2013-2020 ($Million) 
Table 70 Latex Ink: 36”-44” LFP Market Size, By Application, 2013-2020 (Units) 
Table 71 Latex Ink : 44"-60" LFP Market Size, By Application, 2013-2020 ($Million) 
Table 72 Latex Ink : 44"-60" LFP Market Size, By Application, 2013-2020 (Units) 
Table 73 Latex Ink: 60"-72" LFP Market Size, By Application, 2013-2020 ($Million) 
Table 74 Latex Ink : 60"-72" LFP Market Size, By Application, 2013-2020 (Units) 
Table 75 Latex Ink : 72" and Above LFP Market Size, By Application, 2013-2020 ($Million)  
Table 76 Latex Ink: 72" and Above LFP Market Size, By Application, 2013-2020 (Units)  
Table 77 Dye-Sublimation Ink: Large Format Printer Market Size, By Print Width, 2013-2020 ($Million)  
Table 78 Dye-Sublimation Ink: LFP Market Size, By Print Width, 2013-2020 (Units) 
Table 79 Dye-Sublimation Ink: 17"-24" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 80 Dye-Sublimation Ink: 17"-24" LFP Market Size, By Application, 2013-2020 (Units)  
Table 81 Dye-Sublimation Ink: 24"-36" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 82 Dye-Sublimation Ink: 24"-36" LFP Market Size, By Application, 2013-2020 (Units)  
Table 83 Dye-Sublimation Ink: 36"-44" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 84 Dye-Sublimation Ink: 36"-44" LFP Market Size, By Application, 2013-2020 (Units)  
Table 85 Dye-Sublimation Ink: 44"-60" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 86 Dye-Sublimation Ink: 44"-60" LFP Market Size, By Application, 2013-2020 (Units)  
Table 87 Dye-Sublimation Ink: 60"-72" LFP Market Size, By Application, 2013-2020 ($Million)  
Table 88 Dye-Sublimation Ink: 60"-72" LFP Market Size, By Application, 2013-2020 (Units)  
Table 89 Dye-Sublimation Ink: 72" and Above LFP Market Size, By Application, 2013-2020 ($Million) 
Table 90 Dye-Sublimation Ink: 72" and Above LFP Market Size, By Application, 2013-2020 (Units) 
Table 91 Large Format Printer Market Size, By Application, 2013-2020 ($Million) 
Table 92 LFP Market Size, By Application, 2013-2020 (Units) 
Table 93 Apparel: LFP Market Size, By Ink Type, 2013-2020 ($Million) 
Table 94 Apparel: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 95 Signage: LFP Market Size, By Ink Type, 2013-2020 ($Million) 
Table 96 Signage: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 97 Advertising: Large Format Printer Market Size, By Ink Type, 2013-2020 ($Million) 
Table 98 Advertising: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 99 CAD: Large Format Printer Market Size, By Ink Type, 2013-2020 ($Million) 
Table 100 CAD: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Table 101 LFP Market, By Geography, 2014-2020 ($Million) 
Table 102 LFP Market, By Geography, 2013-2020 (Units) 
Table 103 Americas Large Format Printer Market, By Geography, 2013-2020 ($Million) 
Table 104 Americas: LFP Market, By Geography, 2013-2020 (Units) 
Table 105 North America Large Format Printer Market, By Country, 2013-2020 ($Million) 
Table 106 North America: LFP Market, By Country, 2013-2020 (Units) 
Table 107 South America: LFP Market, By Country, 2013-2020 ($Million) 
Table 108 South America: LFP Market, By Country, 2013-2020 (Units) 
Table 109 Europe: LFP Market, By Country, 2013-2020 ($Million) 
Table 110 Europe: LFP Market, By Country, 2013-2020 (Units) 
Table 111 APAC: LFP Market, By Country, 2013-2020 ($Million) 
Table 112 APAC: LFP Market, By Country, 2013-2020 (Units ) 
Table 113 ROW: LFP Market, By Country, 2013-2020 ($Million) 
Table 114 ROW: LFP Market, By Country, 2013-2020 (Units) 
Table 115 New Product Launches and Developments In the LFP Market,  2011 - 2014  
Table 116 Acquisitions, Collaborations, Partnerships, Strategic Alliances, and Expansions in the LFP Market, 2013 - 2014 
Table 117 Other Developments, 2013-2014 

List of Figures (45 Figures)  

Figure 1 Overview of Large format Printer Segmentation 
Figure 2 Research Methodology 
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach 
Figure 4 Market Size Estimation Methodology: top-Down Approach 
Figure 5 Breakdown of Primary Interviews: By Company Type, Designation, & Region 
Figure 6 LFP Ink Market Snapshot (2013 Vs 2018): Market for UV-Cured Ink is Expected to Triple in the Next Five Years 
Figure 7 Global LFP Market Share, By Volume, 2013 
Figure 8 Attractive Market Opportunities in LFP Market 
Figure 9 Signage Capture the Lion’s Share in the Emerging Asia-Pacific Market 
Figure 10 Americas Dominate the Market With ~36% Market Share 
Figure 11 LFP Market, By Printer Type, 2013-2020 ($Million) 
Figure 12 LFP Market for Corrugated Material, 2014-2020, ($Million) 
Figure 13 Asp’s of Large format Printers, By Application, 2013-2020 ($) 
Figure 14 LFP Market Segmentation, By Print Width 
Figure 15 LFP Market Segmentation, By ink Type 
Figure 16 LFP Market Segmentation, By Printer Type 
Figure 17 LFP Market Segmentation, By Print Material 
Figure 18 LFP Market Segmentation, By Application 
Figure 19 Large Format Printer Market Segmentation, By Geography 
Figure 20 Rising Demand By Packaging Industry is Spurring the Demand of LFPs 
Figure 21 Value Chain Analysis 
Figure 22 Porter’s Five forces Analysis 
Figure 23 Large format Printers Pricing Trend (2014-2020): By Application 
Figure 24 24”-36” Printers Dominate the LFP Market, By Print Width 
Figure 25 UV-Cured Ink is Expected to Experience the Highest Growth Rate  By 2020  
Figure 26 Tile Murals: LFP Market Size, By Ink Type, 2013-2020 ($Million) 
Figure 27 Tile Murals: LFP Market Size, By Ink Type, 2013-2020 (Units) 
Figure 28 Companies That Adopted Product Innovation As the Key Growth Strategy Over the Last Three Years 
Figure 29 Global LFP Market Share, By Key Player, 2013 
Figure 30 Battle for Market Share: New Product Launches Has Been the Key Strategy 
Figure 31 Geographic Revenue Mix of Top Five Market Players 
Figure 32 Roland DG Corporation: Business Overview 
Figure 33 Roland DG Corporation: SWOT Analysis 
Figure 34 Hewlett-Packard Development Company L.P.: Business Overview 
Figure 35 Hewlett-Packard Development Company, L.P.: SWOT Analysis 
Figure 36 Ricoh Company Ltd.: Business Overview 
Figure 37 Ricoh Company Ltd.: SWOT Analysis 
Figure 38 Xerox Corporation: Business Overview 
Figure 39 Xerox Corporation: SWOT Analysis 
Figure 40 Agfa-Gevaert Group: Business Overview 
Figure 41 Electronics for Imaging Inc: Business Overview 
Figure 42 Epson America, Inc.: Business Overview 
Figure 43 Epson America Inc: SWOT Analysis 
Figure 44 Konica Minolta Inc.: Business Overview 
Figure 45 Canon Inc: Company Snapshot

The large format printer market is expected toexperience a high growth over the coming years in the advertising and packaging industries. Packaging industry, especially the corrugated packaging, is being considered as the next digital domain for the large format printers. A high number of large format printers are being designed and modified for high speed printing on corrugated paper and board, for large format display work as well as boxes and containers.

Signage applications accounted for the biggest market in 2013 and are expected to do the same in 2020, but they are facing a huge challenge from the digital signage industry. Digital signages offer the same quality of prints but at a lesser price and with some additional features. The large format printer market value is expected to reach up to $9171.20 Million at a CAGR of 6.69% from 2014 to 2020.

This report covers the overall large format printers market on the basis of the different print widths, ink types, printer types, packaging material, applications, and geography. The different print widths covered in the report, range between 17” to 72” and above. The major ink types covered in the report are aqueous, solvent, latex, dye-sublimation, and UV-Cured. Some of the applications covered are apparels, signage, and advertising, among others. The report also segments the market for each application on the basis of the different print widths.

The major printer types covered in this report consist of flat-bed, roll to roll, and hybrid printers, whereas the different print materials are corrugated and un-corrugated. The report also gives a pricing analysis of the large/wide format printers on the basis of the different applications over the forecasted period; that is, from 2014 to 2020.

Considering the geographical scenario of the large/wide format printer market, the Americas occupied the top position in 2013 and is forecasted to do the same in 2020. The highest growth rate is expected to be experienced by RoW and APAC.

Some of the major industry players in the large format printer market are HP (U.S.),Canon Inc. (Japan), Epson Inc. (Japan),Roland DG Corp. (Japan), and Ricoh Company Ltd. (Japan), among others.

Large/Wide Format Printer Market Size, by Value ($Million), 2013-2020

Large Format Printer Market

Source: MarketsandMarkets Analysis

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