Digital Signage Market Size, Share, Trends & Industry Growth Analysis Report ,by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays, Resolution (4K, 8K, FHD, HD), Software, Display Size, Application and Region - Global Forecast to 2029
Updated on : September 19, 2024
Digital Signage Market Size
[279 Pages Report] The global digital signage market size is projected to grow from USD 20.1 billion in 2024 to USD 27.3 billion by 2029, registering a CAGR of 6.3% during the forecast period. The rising adoption of digital signage in commercial applications, growing demand for digital signage in infrastructural applications, increasing demand for advanced displays such as 4K and 8K displays and constantly evolving technological advancements related to displays are the major factors propelling the growth of the digital signage market.
Digital Signage Market Size and Forecast to 2029
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Digital Signage Market Trends & Dynamics
Driver: Rising demand for advanced display solutions such as 4K and 8K displays
Ultra-HD display resolutions such as 4K and 8K have grown in popularity as consumer behavior has changed. The 4K display makes the represented content on the display crisper and simpler to read, improving consumer contact. Upgrading from a full-HD monitor to a 4K or 8K resolution can provide considerable commercial benefits. It quickly catches the clients' attention, increasing the amount of potential customers for the firm. 4K monitors are adaptable, allowing businesses to simply manage the complex infrastructure. 8K resolution displays have a panel size of around 7 feet long, a contrast ratio of 100,000:1, and a viewing angle of 176 degrees. The display supports up to 104 pixels per inch. Furthermore, it can be used by retailers to enable their customers to view small details or text while standing closer to the screen. The rising need for high-resolution screens is projected to drive the digital signage industry .
Restraint: High initial costs
Despite the growing use of digital signage, few organizations are still reluctant to use it into their marketing and communication efforts. This reluctance is the result of significant initial hardware cost required to set-up digital signage. The pricing of monitors, media players, mounts, and networking equipment all add to the total hardware cost. Furthermore, costs for content creation vary according to the complexity and frequency of updates. Additionally, content management and scheduling require software platforms or services. Subscription fees cover the cost of content development and administration tools such as software platforms or services. Furthermore, costs for installation and infrastructure, connectivity, maintenance and support, and power and energy usage all contribute to the high cost of the installation and maintenance of digital signage which dampens the market growth.
Opportunity: Increasing adoption in industrial sector
Digital signages are used in the industrial sector to improve communication among employees and to increase safety and production. Signages are installed in manufacturing facilities to show production metrics, real-time performance data, and safety information. Digital signage also informs employees about their production goals, potential hazards, and quality standards. Digital signage also increases operational efficiency, lowers errors, and streamlines logistics procedures and also helps with warehouse management by monitoring inventory levels, order status, and picking instructions Furthermore, digital signage warns of emergencies, visually represents complex processes, workflow diagrams, or assembly line instructions, and displays real-time quality control data such as defect rates, rejects, and results of inspection. Digital signage can also be used to train and educate personnel, ensuring that information is distributed consistently. It is also used to display key performance indicators (KPIs) and performance metrics in order to motivate staff and measure development. As a result, digital signage is employed in the industrial sector to benefit employees and improve workplace performance. The increasing deployment of digital signage in the industrial sector is likely to open up new prospects for industry players.
Challenge: Security concerns related to digital signage
Digital signage systems are subject to security threats such as hacking and malware attacks. Users of digital signage are susceptible to attacks involving phishing or social engineering tactics because they use weak passwords on networks or connect to unsecured networks, allowing hackers to obtain control to the network and the information displayed on screens. In addition, malware attacks on digital signs can propagate via email attachments, USB drivers, and other ways. If illegal access is granted to digital signage networks, unauthorized content may be presented on screen. The growing number of security issues is anticipated to have a negative impact on the growth of the digital signage market.
Digital Signage Market Ecosystem
Key companies in this market include well-established, financially stable providers of digital signage products. These companies have been operating in the market for several years and possess a diversified portfolio of digital signage which caters to a wide range of applications. Prominent companies in this market include Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), and Sony Group Corporation (Japan) among others.
Digital Signage Market Share
By Offering, Software segment likely to exhibit the highest CAGR during the forecast period.
Advances in technology and the resulting application of technologies such as the internet of things (IoT), the growing requirement for real-time content management, and the increasing use of smart signs have all contributed considerably to the global expansion of the digital signage software market size . The benefits of digital signage software have led to a substantial increase in its purchase in recent years. Furthermore, the development and growing popularity of system-on-chip displays has resulted in increased demand for digital signage software. Regular software license purchases and upgrades are likely to have a substantial impact on the growth of the digital signage software market.
By Application, commercial application is expected to account for largest share between 2024 and 2029.
Digital signage displays are widely employed in the retail industry because of their capability to attract people and improve the customer experience in enterprises. Digital signage, including kiosks, video walls, menu boards, automated teller machines (ATMs), billboards, interactive displays, and system-on-chip displays, are used in the retail, healthcare, corporate, broadcasting, hotel, and government sectors. In the healthcare sector, digital signage displays help to display health-related information and encourage patient participation through interactive kiosks. In hospitals and other commercial environments, wayfinding displays can also help reduce traffic in the hallways. Furthermore, interactive displays are more frequently used in the retail sector owing to the rising demand for better consumer engagement. Moreover, interactive displays are helpful for information distribution and navigation.
By product type, standalone displays to account for the largest market share during the forecast period.
Standalone displays, such as kiosks, ATMs, menu boards, billboards, and general-purpose information displays, contain a single screen, are simpler in design, and are less expensive than video walls. Unlike video walls, the content on independent screens is not interrupted by the bezels of other displays used in combination. Standalone monitors are simple to install and feature a minimal hardware and software infrastructure. Furthermore, the growing need for improved customer experience, as well as the resulting increase in demand for interactive displays, is a major element driving the expansion of standalone displays.
Digital Signage Market Regional Analysis
North America is estimated to have largest market share in the global market in 2023.
In 2023, North America is estimated to hold the highest market share of the global digital signage market. The presence of numerous digital signage software suppliers, along with increased usage of advanced technologies such as Internet of Things (loT), particularly in the retail and hospitality sectors, are some of the major factors driving market expansion in the region. Furthermore, the rapid commercialization of 5G technology and fiber optic networks has resulted in increased use of digital signs in retail, institutions, the public sector, government, and other rapidly digitalizing industries. These advancements are projected to fuel the regional digital signage market. Furthermore, Canada, with its reasonably stable economy, is projected to experience a substantial increase in the adoption of digital signage in the near future as retail spaces expand and traditional retail stores shift to smart stores.
Digital Signage Market Share by Region
To know about the assumptions considered for the study, download the pdf brochure
Top Digital Signage Companies: Key players
- Samsung Electronics Co., Ltd. (South Korea),
- LG Electronics (South Korea),
- Sharp NEC Display Solutions, Ltd. (Japan),
- LEYARD (China), and
- Sony Group Corporation (Japan), BrightSign LLC (US) are some of the key players in the digital signage companies.
Digital Signage Market Report Scope :
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Report Metric |
Details |
| Estimated Market Size | USD 20.1 billion in 2024 |
| Projected Market Size | USD 27.3 billion by 2029 |
| Growth Rate | At CAGR of 6.3% |
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Dgital Signage Market Size Availability for Years |
2020–2029 |
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Base Year |
2023 |
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Forecast Period |
2024–2029 |
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Forecast Units |
Value (USD Million) |
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Segments Covered |
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Geographies Covered |
North America, Europe, Asia Pacific, and Rest of the World |
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Companies Covered |
Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), Sony Group Corporation (Japan), Barco (Belgium), Panasonic Holdings Corporation (Japan), Shanghai Xianshi Electronic Technology Co., Ltd (China), AUO Corporation (Taiwan), and BrightSign LLC (US) 25 companies profiled |
Digital Signage Market size Highlights
This research report categorizes the digital signage market size based on offering, capacity, application, and region.
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Segment |
Subsegment |
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By Offering |
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By Display Size |
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By Product Type |
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By Installation Location |
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Dgital Signage Market Size, By Application |
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By Enterprise Size |
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Dgital Signage Market Size, By Region |
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Recent Developments in Digital Signage Industry
- In March 2024, Shanghai Xianshi Electronic Technology Co., Ltd introduced a new display technology to its signage products. This technology offers high resolution, ultra-thin design, curved screens for diverse applications, holographic displays and energy efficiency.
- In February 2024, Barco partnered with Ingram Micro, a leading IT distributor in Asia Pacific, as its new distributor for G-series projection and image processing solutions in Singapore. This partnership will enhance access to Barco's innovative products, including G-series projectors, ImagePro-4K, and PDS-4K, in the region.
- In January 2024, Samsung Electronics Co., Ltd. unveiled its VXT platform. This new cloud-based system simplifies digital signage for businesses. VXT combines content creation and remote display management into a single, secure platform. It's designed to be user-friendly, allowing businesses to easily create and control their digital displays.
- In January 2024, LG Electronics unveiled its innovative cloud solution platform, LG Business Cloud. The convenient new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely. LG Business Cloud is compatible with multiple LG digital signage lineups, including Micro LED displays, commercial TVs, Transparent OLED Signage, and LED displays.
- In April 2023, Sharp NEC Display Solutions, Ltd. launched E758 and E868 4K UHD Displays, which are suited for conference rooms and boardrooms where businesses need to increase their level of collaboration and productivity. They are compatible with various signage applications and control systems across corporate environments, classrooms, and retail spaces.
Frequently Asked Questions (FAQs):
What is the current size of the global digital signage market?
The digital signage market is projected to reach USD 27.3 billion by 2029 from USD 20.1 billion in 2024, at a CAGR of 6.3% during forecast period.
Who are the winners in the global digital signage market?
Companies such as Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), Sony Group Corporation (Japan), fall under the winner’s category.
Which region is expected to hold the highest market share?
North America is estimated to hold the highest market share in 2023. However, Asia Pacific is expected to expand at the the highest CAGR during the forecast period and account for the highest market share by 2029. The presence of leading display panel and device manufacturers, rising disposable income, and rapid urbanization in Asia Pacific are the major factors contributing to the market growth.
What are the major drivers and opportunities related to digital signage market?
Growing popularity of digital signage in commercial applications such as in hospitality and retail, rising demand for advanced displays such as 4K and 8K displays, and continually evolving technological advancements related to displays are the major factors driving the market growth for digital signage globally. Moreover, growing infrastructure developments in emerging economies and increasing deployment of digital signage for industrial applications are anticipated to provide growth opportunities for market players in the next 5 years.
What are the major strategies adopted by market players?
The key players have adopted both organic and inorganic strategies to stay abreast of the market. The major developments include product launches, partnerships, collaborations, and joint ventures, to strengthen their position in the digital signage market.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
The study involved four major activities in estimating the digital signage market size. Exhaustive secondary research has been carried out to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information relevant to this study on the digital signage market. The secondary sources included the Digital Signage Federation, International Sign Association, IAA Global, annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles by recognized authors; directories; and databases.
The global size of the digital signage market has been obtained from the secondary data available through paid and unpaid sources. It has also been determined by analyzing the product portfolios of the leading companies and rating them based on the quality of their offerings.
Secondary research has been used to gather key information about the industry's supply chain, the market’s monetary chain, the total number of key players, and market segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both the market- and technology-oriented perspectives. It has also been conducted to identify and analyze the industry trends and key developments undertaken from both the market- and technology perspectives.
Primary Research
In the primary research process, various primary sources have been interviewed to obtain qualitative and quantitative information about the market across four main regions—Asia Pacific, North America, Europe, and the Rest of the World (the Middle East & Africa, and South America). Primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, technology directors, and other related key executives from major companies and organizations operating in the digital signage market or related markets.
After completing market engineering, primary research was conducted to gather information and verify and validate critical numbers from other sources. Primary research has also been conducted to identify various market segments; industry trends; key players; competitive landscape; and key market dynamics, such as drivers, restraints, opportunities, and challenges, along with key strategies adopted by market players. Most primary interviews have been conducted with the market's supply side. This primary data has been collected through questionnaires, emails, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the complete engineering process, both top-down and bottom-up approaches and several data triangulation methods have been used to estimate and validate the size of the overall digital signage market and other dependent submarkets. Key players in the market have been identified through secondary research, and their market positions in the respective geographies have been determined through both primary and secondary research. This entire procedure includes studying top market players’ annual and financial reports and extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives for key insights (qualitative and quantitative).
All percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Global Digital signage Market Size: Bottom-Up Approach
Global Digital signage Market Size: Top-Down Approach
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the overall market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the market breakdown and data triangulation procedures have been employed, wherever applicable. Data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated using top-down and bottom-up approaches.
Market Definition
Digital signage refers to the installation of digital signs, billboards, and other display devices to provide visual information. Its major function is to communicate informational or promotional messages. The goal of digital signage is to deliver specific messages to specified groups of individuals, such as internal office teams, school children, or potential brand customers.
This digital setup displays multimedia or video content for information or advertising objectives. It uses LCD, OLED, direct-view LED, micro-LED, and other displays, such as projection cubes and e-paper, to display digital photos, videos, web sites, weather data, restaurant menus, and text. It is employed in a variety of venues, including retail establishments, transportation networks, public places, museums, stadiums, hotels, restaurants, and office buildings.
Key Stakeholders
- Raw material suppliers
- Digital Signage Hardware Providers
- Digital Signage Software Providers
- Digital Signage Service Providers
- Display Panel Manufacturers
- Display Material and Component Suppliers
- Research organizations
- Original equipment manufacturers (OEMs)
- Technology investors
- Analysts and strategic business planners
- Government bodies, venture capitalists, and private equity firms
- End users
Report Objectives
- To define, describe, estimate, and forecast the digital signage market, in terms of value, on the basis of offering, display size, product type, installation location, application, and enterprise size.
- To define, analyze and forecast the digital signage market size, by product type, in terms of volume
- To forecast the market size of concerned segments with respect to 4 main regions—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
- To provide a detailed information regarding the major drivers, restraints, opportunities, and challenges influencing the growth of the market
- To analyze micromarkets with respect to individual growth trends, prospects, and contribution to the overall market
- To analyze the value chain, market ecosystem; trends/disruptions impacting customer’s business; technology analysis; pricing analysis; Porter’s five forces model; key stakeholders & buying criteria; case study analysis; trade analysis; patent analysis; key conferences & events, 2024–2025; regulations related to the digital signage market; and investment and funding scenario.
- To profile key players and comprehensively analyze their market ranks and core competencies, along with detailing the competitive landscape for market leaders
- To benchmark players within the market using the proprietary Company Evaluation Matrix framework, which analyzes market players on various parameters within the broad categories of market rank and product offering
- To track and analyze competitive developments such as product launches and acquisitions, and research and development (R&D) activities in the digital signage market
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape to the market leaders
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Detailed analysis and profiling of additional market players (up to 5 players) based on various blocks of the supply chain
Generating Response ...
Growth opportunities and latent adjacency in Digital Signage Market
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