Digital Signage Market

Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024

Report Code: SE 2270 Oct, 2019, by marketsandmarkets.com
Updated date -

The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3% during the forecast period.

Digital Signage Market

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Growing technological advancements in display products, increasing adoption of digital signage products in commercial vertical, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period.

Key Market Dynamics in Digital Signage Market

Increasing adoption of digital signage products in commercial vertical

The market for digital signage displays is growing owing to many digital signage being installed in commercial places such as retail stores, hospitality, and other public spaces for advertisement, product information, instructions, wayfinding, entertainment, and so on.

Retailers can create an enriching shopping environment by implementing digital signage systems to entice information-driven consumers to pause, look, and purchase products and services. Digital signage is the optimal solution for creating an exciting and enhanced shopping experience; with the help of digital signage, retailers can project images and videos to showcase products and capture viewer interest, as well as they can arrange displays and compose content to create an artistic and dynamic atmosphere. Moreover, retailers can manage complex display requirements with ease and deliver the right content when and where it is needed. Further, they can provide relevant information with an intuitive, interactive interface, which helps retailers increase their customer base.

The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with customers, thereby attracting new business opportunities, increasing brand awareness, improving operating efficiency, catching attention of passersby, promoting new products, and enhancing customer experiences.

Increasing trends of online/broadcast advertisement

Increasing expenditure by leading retailers and product suppliers on online and broadcast advertisement would hinder the growth of the digital signage market in the future. The number of individuals using the Internet is growing rapidly and advertising companies are targeting more audiences via online promotions.

This high growth in online advertisement may eventually lead to less expenditure on physical and stationary advertisements, including digital signage, by the advertisement companies. Companies have to divide their expenditure on advertisement into online/broadcast and physical/ stationary advertisement type.

Increasing investment on online/broadcast advertisement by the companies may negatively impact the digital signage market growth. This will eventually lead to less requirement of digital signage products for advertisement purpose. Online/broadcast advertisement has impacted market for a long time in the past; however, the impact is very low and is expected to be the same during the forecast period. Internet advertising has contributed a significant growth in global ad-spend and has stimulated innovation in the market.

Businesses across the world are set to spend a significant amount on internet advertising rather than physical/stationary. The growth in online advertising serves as a potential threat to the digital signage market.

Digital Signage Market for hardware to dominate (in terms of share) the market during forecast period”

Hardware offering currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. This growth is driven by growing digital signage adoption in commercial verticals, increasing retail space, and growing infrastructural developments in emerging economies. By implementing digital signage displays within stores, retailers can deliver targeted messages to customers in real time, manage queues, synchronize video walls, drive brand awareness, encourage buyers to return, and thereby increasing sales. Moreover, newer technologies such as fine-pixel LED and OLED are expected to drive the growth of the market for hardware devices during the forecast period.

Digital Signage Market for indoor application to hold major share during forecast period

At present, indoor application holds the major share of the market and a similar trend is expected to continue during the forecast period. The growth of indoor signage is driven by the usage of immersive and highly interactive display technologies in sports stadiums, indoor arenas, airports, bus/rail stations, retail stores, schools, hotels, restaurants, and so on. The indoor signage is generally based on LCD, OLED, or fine-pixel LED technology and require no additional protective features to make them waterproof and operational at high temperatures.

Digital Signage Market in Transportation and public places to witness highest CAGR during forecast period

Transportation signage systems are typically integrated with different technologies such as databases that can maintain travel schedules and reservation information on a real-time basis. The transportation vertical requires large screen display devices at public places such as railway stations, airports, and highways. Large screen displays show information in a more effective way than conventional signage boards. Railway stations and airports require large display panels to communicate with passengers. The new displays have highly attractive features such as live video streaming and high brightness while interacting with customers or passengers. Digital signage provides travelers with vital information regarding schedules and timings of arrivals and departures of trains and flights. Timely updates, along with proper information regarding schedules and timings of transport facilities, help enhance the customer experience, which is a major driving force for the growth of this market for transportation.

 Digital Signage Market in APAC to account for highest demand during forecast period

The market in APAC is expected to exhibit the highest growth rate in the digital signage market. Increasing developments in the field of retail, transportation, public infrastructure, and corporate are expected to create a huge demand for digital signage. Owing to low labor cost in APAC, the overall cost of implementing any digital signage system is significantly low in this region. Therefore, APAC is considered one of the potential markets for the growth of digital signage. This provides an opportunity for companies to establish and grow in APAC. Also, continuous increase in manufacturing facility investments by industry giants such as LG Electronics (South Korea), Samsung Electronics (South Korea), and many others is propelling the growth of the market in the region.

Digital Signage Market

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Key Market Players

Key players in the digital signage market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).

Samsung Electronics focuses on providing digital signage solutions for new use cases from new product categories such as smart retail, infrastructure, and institutional applications. The company has enhanced its smart signage product portfolio by developing all-in-one software solutions that cover the full range of customer needs, including content creation and scheduling, interactive e-board presentations, and in-house hotel media management. Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including voice-controlled displays and smart signage solutions. The company has improved cost competitiveness by increasing its production yields through developing advanced process technologies, developing high transmission panels, and internally producing core manufacturing equipment. For instance, in October 2018, the company installed more than 12,000 square feet of Samsung SMART LED signage in New State Farm Arena (US).

Report Scope

Report Metric

Details

Market Size Available for Years

2016–2024

Base Year Considered

2018

Forecast Period

2019–2024 

Forecast Units

Million Units, Billion Units
USD Billion, USD Million

Segments Covered

Offering, Product, Application, Vertical, Region

Regions Covered

APAC, North America, Europe, and RoW

Companies Covered

Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US),
E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong),
Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan)

Digital Signage Market Segmentation:

In this report, the digital signage market has been segmented into the following categories:

Digital Signage Market, by Offering:

  • Hardware
    • Displays
      • Technology
      • Resolution
      • Brightness
    • Media Players
    • Other Hardware Products
  • Software
    • Edge Server Software
    • Content Management System
    • Others
  • Services
    • Installation Services
    • Maintenance & Support Services
    • Consulting & Other Services

      Digital Signage Market, by Product:

      • Video Wall
      • Standalone Display
        • Kiosks
        • Menu Boards
        • Billboards
        • Other Standalone Displays

      Digital Signage Market, by Application:

      • Indoor
      • Outdoor

        Digital Signage Market, by Vertical:

        • Commercial
          • Retail
          • Corporate and Broadcast
          • Healthcare
          • Hospitality
          • Government, Command and Control Center
        • Infrastructural
          • Transportation and Public Places
          • Sports and Entertainment
        • Infrastructural
          • Banking, Financial Services, and Insurance
          • Education
        • Industrial

        Digital Signage Market, by Geography:

        • North America
          • US
          • Canada
          • Mexico
        • Europe
          • UK
          • Germany
          • France
          • Spain
          • Italy
          • Rest of Europe
        • Asia Pacific (APAC)
          • China
          • Japan
          • South Korea
          • India
          • Australia
          • Rest of APAC
        • Rest of the World (RoW)
          • Middle East
          • Africa
          • South America


        Key Developments

        • In December 2018, LG Electronics India introduced a curved OLED signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
        • In December 2018, Leyard and Planar announced a strategic partnership with Lighthouse Technologies (Hong Kong). Lighthouse Technologies Limited is a global leader in LED video display technology that develops, manufactures, and sells LED video display solutions for the sports and entertainment industry across the world. This partnership will offer new innovations for sports and entertainment customers in North America.
        • In November 2018, Sharp (Foxconn) launched the world’s largest commercially available video wall display.
        • In October 2018, New State Farm Arena (US) installed more than 12,000 square feet of Samsung SMART LED signage. The center-hung videoboard includes a massive 4,477 square feet of high-definition video display, offering true-to-life colors and dynamic details. Measuring 20 feet wide by 9 feet high, these displays offer an additional 360 square feet of an active video viewing area.

        Key questions addressed by the report:

        • What are the opportunities for digital signage providers?
        • How much growth is expected from LCD, OLED, and direct-view LED displays in the market
        • Who are the major current and potential competitors in the market, and what are their top priorities, strategies, and developments?
        • What are the major applications of the digital signage market?
        • What are the major verticals of the market and growth trends in respective verticals?

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      • Table of Contents

        1 Introduction (Page No. - 23)
            1.1 Study Objectives
            1.2 Definition
            1.3 Study Scope
                   1.3.1 Markets Covered
                   1.3.2 Geographic Segmentation
                   1.3.3 Years Considered
            1.4 Currency
            1.5 Package Size
            1.6 Stakeholders

        2 Research Methodology (Page No. - 27)
            2.1 Research Data
                    Figure 1 Digital Signage Market: Process Flow of Market Size Estimation
                    Figure 2 Digital Signage Market: Research Design
                   2.1.1 Secondary Data
                            2.1.1.1 Key Data From Secondary Sources
                   2.1.2 Primary Data
                            2.1.2.1 Key Data From Primary Sources
                            2.1.2.2 Breakdown of Primaries
            2.2 Market Size Estimation
                   2.2.1 Bottom-Up Approach
                            Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
                   2.2.2 Top-Down Approach
                            Figure 4 Market Size Estimation Methodology: Top-Down Approach
            2.3 Market Breakdown and Data Triangulation
                    Figure 5 Data Triangulation
            2.4 Research Assumptions
                    Figure 6 Assumptions for the Research Study

        3 Executive Summary (Page No. - 36)
              Figure 7 Commercial Vertical to Dominate Market During Forecast Period
              Figure 8 Market for Software to Witness Highest CAGR During Forecast Period
              Figure 9 APAC to be Fastest-Growing Region for Market During Forecast Period

        4 Premium Insights (Page No. - 39)
            4.1 Attractive Opportunities in Overall Market
                    Figure 10 Increasing Adoption of Digital Signage in Commercial Vertical and Rising Infrastructural Developments Driving Market
            4.2 Digital Signage Market, By Vertical
                    Figure 11 Commercial Vertical to Dominate Market During Forecast Period
            4.3 Market in APAC, By Vertical and Country
                    Figure 12 Commercial Vertical Held Largest Share of Market in APAC in 2018
            4.4 Market, By Country
                    Figure 13 India, Australia, China, and Canada to Witness Higher Growth in Market By 2024

        5 Market Overview (Page No. - 42)
            5.1 Introduction
            5.2 Market Dynamics
                    Figure 14 Market: Drivers, Restraints, Opportunities, and Challenges
                   5.2.1 Drivers
                            5.2.1.1 Increasing Adoption of Digital Signage Products in Commercial Vertical
                            5.2.1.2 Growing Technological Advancements in Display Products
                            5.2.1.3 Rising Demand for 4k & 8k Displays
                                       Figure 15 Shipment of 4k TV to Grow Rapidly in Next 2 Years
                                       Figure 16 Shipment of 8k TV to Surge From 2019 Onwards
                            5.2.1.4 Increasing Infrastructural Developments in Emerging Countries
                   5.2.2 Restraints
                            5.2.2.1 Increasing Trends of Online/Broadcast Advertisement
                   5.2.3 Opportunities
                            5.2.3.1 Growing Smart Signage Applications
                            5.2.3.2 Increasing Retail Space Worldwide
                            5.2.3.3 Rising Demand for Context-Aware Signage
                            5.2.3.4 Increasing Transition of Traditional Stores to Smart Stores in Retail
                   5.2.4 Challenges
                            5.2.4.1 Developing Robust Equipment Suitable for Harsh Environmental Conditions

        6 Industry Trends (Page No. - 50)
            6.1 Introduction
            6.2 Value Chain Analysis
                    Figure 17 Value Chain Analysis: Market
                   6.2.1 Research & Development
                   6.2.2 Product Development & Integration
            6.3 Key Trends
                   6.3.1 Increasing Deployment of Digital Menu Boards in Restaurants
                   6.3.2 Rising Popularity of Wireless Signage Solutions
                   6.3.3 Growing Technological Trends in Market
                            6.3.3.1 Internet of Things (Iot)
                            6.3.3.2 Artificial Intelligence (Ai)

        7 Digital Signage Market, By Offering (Page No. - 53)
            7.1 Introduction
                    Figure 18 Market Segmentation, By Offering
                    Figure 19 Market for Software to Register Highest CAGR During Forecast Period
                            Table 1 Market Size, 2016–2024 (USD Billion)
            7.2 Hardware
                    Figure 20 Market, By Hardware
                    Figure 21 Displays to Dominate Market for Hardware During Forecast Period
                    Table 2 Market for Hardware, By Type, 2016–2024 (USD Million)
                    Table 3 Market for Hardware, By Region, 2016–2024 (USD Billion)
                    Table 4 Market for Hardware, By Vertical, 2016–2024 (USD Million)
                    Table 5 Market for Hardware in Commercial Vertical, By Type, 2016–2024 (USD Million)
                    Table 6 Market for Hardware in Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
                    Table 7 Market for Hardware in Institutional Vertical, By Type, 2016–2024 (USD Million)
                   7.2.1 Displays
                            7.2.1.1 Displays, By Technology
                                       Figure 22 Displays, By Technology
                                       Figure 23 Market for Direct-View Fine-Pixel Led Technology to Register Highest CAGR During Forecast Period
                                       Table 8 Market for Displays, By Technology, 2016–2024 (USD Billion)
                                       Table 9 Market for Displays, By Technology, 2016–2024 (Million Units)
                                       7.2.1.1.1 Lcd Display
                                                     7.2.1.1.1.1 Lcd Display to Dominate the Display Technology Market With Highest Share During Forecast Period
                                       7.2.1.1.2 Oled Display
                                                     7.2.1.1.2.1 Oled Display to Emerge as the Leading Technology Owing to Various Advantages Such as Better Contrast, Clarity, and Low Power Consumption in the Market During Forecast Period
                                       7.2.1.1.3 Direct-View Fine-Pixel Led
                                                     7.2.1.1.3.1 Direct-View Fine-Pixel Led Display to Witness Highest CAGR During Forecast Period
                                       7.2.1.1.4 Direct-View Large-Pixel LED
                                                     7.2.1.1.4.1 Direct-View Large-Pixel Led Display Expected to Find Major Application in Outdoor Environment
                                       7.2.1.1.5 Others
                            7.2.1.2 Displays, By Resolution
                                       7.2.1.2.1 8k
                                       7.2.1.2.2 4k
                                       7.2.1.2.3 FHD
                                       7.2.1.2.4 HD
                                       7.2.1.2.5 Lower Than HD
                            7.2.1.3 Display, By Brightness
                                       7.2.1.3.1 0–500 Nits
                                       7.2.1.3.2 501–1,000 Nits
                                       7.2.1.3.3 1,001–2,000 Nits
                                       7.2.1.3.4 2,001–3,000 Nits
                                       7.2.1.3.5 More Than 3,000 Nits
                   7.2.2 Media Players
                            7.2.2.1 Increasing Consumer Engagement With Digital Media is the Major Growth Driver During Forecast Period
                   7.2.3 Projectors
                            7.2.3.1 Projectors to Witness High Growth in Retail, Transportation and Public Places and Education Vertical During Forecast Period
                   7.2.4 Other Hardware Products
            7.3 Software
                    Figure 24 Software Offerings: Digital Signage Market
                    Figure 25 Commercial Vertical to Hold Largest Size of Digital Signage Software Market During Forecast Period
                    Table 10 Market for Software, By Vertical, 2016–2024 (USD Million)
                    Table 11 Market for Software in Commercial Vertical, By Type, 2016–2024 (USD Million)
                    Table 12 Market for Software in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
                    Table 13 Market for Software in Institutional Vertical, By Type, 2016–2024 (USD Million)
                    Table 14 Market for Software, By Region, 2016–2024 (USD Million)
                   7.3.1 Edge Server Software
                            7.3.1.1 Edge Server Software to Witness the Significant Growth During Forecast Period
                   7.3.2 Content Management System
                            7.3.2.1 Content Management System Software to Witness Highest CAGR in the Market During Forecast Period
                   7.3.3 Others
            7.4 Services
                    Table 15 Market for Services, By Type, 2016–2024 (USD Million)
                    Figure 26 Digital Signage Services Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
                    Table 16 Market for Services, By Vertical, 2016–2024 (USD Million)
                    Table 17 Market for Services in Commercial Vertical, By Type, 2016–2024 (USD Million)
                    Table 18 Market for Services in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
                    Table 19 Digital Signs Market for Services in Institutional Vertical, By Type, 2016–2024 (USD Million)
                    Table 20 Market for Services, By Region, 2016–2024 (USD Million)
                   7.4.1 Installation Services
                            7.4.1.1 Installation Services to Dominate the Services Market With Highest Share During Forecast Period
                   7.4.2 Maintenance & Support Services
                            7.4.2.1 Maintenance and Support Services to Witness Highest Growth of Market for Services During Forecast Period
                   7.4.3 Consulting & Other Services

        8 Digital Signage Market, By Product (Page No. - 77)
            8.1 Introduction
                    Table 21 Digital Signs Market, By Product, 2016–2024 (USD Billion)
            8.2 Video Wall
                   8.2.1 Video Wall to Witness Highest Growth for Market During Forecast Period
            8.3 Standalone Display
                   8.3.1 Kiosks
                            8.3.1.1 Interactive Kiosks
                                       8.3.1.1.1 Major Adoption of Interactive Kiosks is Expected in Retail Vertical During Forecast Period
                            8.3.1.2 Automated Teller Machine (ATM)
                                       8.3.1.2.1 Banking, Financial Services, and Insurance Vertical to Dominate the Market for Automated Teller Machine During Forecast Period
                            8.3.1.3 Self-Service Kiosks
                                       8.3.1.3.1 Technological Advancement Propelling the Growth of Self-Service Kiosks During Forecast Period
                            8.3.1.4 Vending Kiosks
                                       8.3.1.4.1 Retail Vertical to Dominate the Market for Vending Kiosks During Forecast Period
                   8.3.2 Menu Boards
                            8.3.2.1 Interactive
                                       8.3.2.1.1 Interactive Menu Board to Witness High Growth in Hospitality Vertical During Forecast Period
                            8.3.2.2 Non-Interactive
                                       8.3.2.2.1 Rapid Penetration of Non-Interactive Menu Boards in Retail, Transportation, Hospitality, and Sports and Entertainment Vertical Would be Major Growth Driver During Forecast Period
                   8.3.3 Billboards
                            8.3.3.1 Billboards to Witness High Growth in Outdoor Application During Forecast Period
                   8.3.4 Other Standalone Display

        9 Digital Signage Market, By Application (Page No. - 82)
            9.1 Introduction
                    Figure 27 Market, By Application
                    Table 22 Market, By Application, 2016–2024 (USD Billion)
            9.2 Indoor
                   9.2.1 Retail Vertical to Occupy Major Share of Market for Indoor Application During Forecast Period
                            Table 23 Digital Signs Market for Indoor Application, By Vertical Type, 2016–2024 (USD Million)
            9.3 Outdoor
                   9.3.1 Transportation and Public Places to Dominate Market for Outdoor Application During Forecast Period
                            Table 24 Market for Outdoor Application, By Vertical Type, 2016–2024 (USD Million)

        10 Digital Signage Market, By Vertical (Page No. - 86)
             10.1 Introduction
                    Figure 28 Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
                    Table 25 Market, By Vertical, 2016–2024 (USD Billion)
             10.2 Commercial
                    Figure 29 Market for Hospitality to Register Highest CAGR During Forecast Period
                    Table 26 Market for Commercial Vertical, By Type, 2016–2024 (USD Billion)
                    Table 27 Market for Commercial Vertical, By Region, 2016–2024 (USD Billion)
                    Table 28 Market for Commercial Vertical, By Offering, 2016–2024 (USD Billion)
                     10.2.1 Retail
                               10.2.1.1 APAC to Witness Highest Growth Rate for Market in Retail During Forecast Period
                                            Figure 30 Usage of Digital Signage in Retail
                                            Table 29 Market for Retail, By Region, 2016–2024 (USD Billion)
                                            Table 30 Market for Retail, By Offering, 2016–2024 (USD Billion)
                     10.2.2 Corporate and Broadcast
                               10.2.2.1 North America to Hold Major Share of Market for Corporate and Broadcast Vertical During Forecast Period
                               Table 31 Market for Corporate and Broadcast, By Region, 2016–2024 (USD Million)
                               Table 32 Market for Corporate and Broadcast, By Offering, 2016–2024 (USD Million)
                     10.2.3 Healthcare
                               10.2.3.1 APAC to Witness Highest Growth Rate for Digital Signs Market in Healthcare Vertical During Forecast Period
                               Table 33 Market for Healthcare, By Region, 2016–2024 (USD Million)
                               Table 34 Market for Healthcare, By Offering, 2016–2024 (USD Million)
                     10.2.4 Hospitality
                               10.2.4.1 APAC to Dominate Signs Market, in Terms of Share and CAGR, for Hospitality Vertical During Forecast Period
                               Table 35 Market for Hospitality, By Region, 2016–2024 (USD Million)
                               Table 36 Market for Hospitality, By Offering, 2016–2024 (USD Million)
                     10.2.5 Government, Command and Control Centers
                               10.2.5.1 North America to Hold Major Share of Market for Government, Command and Control Centers During Forecast Period
                                            Table 37 Market for Government, Command and Control Centers, By Region, 2016–2024 (USD Million)
                                            Table 38 Market for Government, Command & Control Centers, By Offering, 2016–2024 (USD Million)
             10.3 Infrastructural
                      Figure 31 Transportation and Public Places to Register Higher CAGR During Forecast Period
                      Table 39 Market for Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
                      Table 40 Market for Infrastructural Vertical, By Region, 2016–2024 (USD Billion)
                      Table 41 Market for Infrastructural Vertical, By Offering, 2016–2024 (USD Billion)
                     10.3.1 Transportation and Public Places
                               10.3.1.1 APAC to Witness Highest Growth Rate for Market for Transportation and Public Places During Forecast Period
                                            Table 42 Market for Transportation and Public Places, By Region, 2016–2024 (USD Billion)
                                            Table 43 Market for Transportation and Public Places, By Offering, 2016–2024 (USD Billion)
                     10.3.2 Sports and Entertainment
                               10.3.2.1 APAC to Dominate Market for Sports and Entertainment Vertical, in Terms of Size and CAGR, During Forecast Period
                                            Table 44 Market for Sports and Entertainment, By Region, 2016–2024 (USD Million)
                                            Table 45 Market for Sports and Entertainment, By Offering, 2016–2024 (USD Million)
             10.4 Institutional
                      Figure 32 Education to Register Higher CAGR During Forecast Period
                      Table 46 Market for Institutional Vertical, By Type, 2016–2024 (USD Million)
                      Table 47 Market for Institutional Vertical, By Region, 2016–2024 (USD Million)
                      Table 48 Market for Institutional Vertical, By Offering, 2016–2024 (USD Million)
                     10.4.1 Banking, Financial Services, and Insurance
                               10.4.1.1 APAC to Witness Highest Growth Rate for Market in Banking, Financial Services, and Insurance Vertical During Forecast Period
                                            Table 49 Market for Banking, Financial Services, and Insurance (BFSI), By Region, 2016–2024 (USD Million)
                                            Table 50 Market for Banking, Financial Services, and Insurance (BFSI), By Offering, 2016–2024 (USD Million)
                     10.4.2 Education
                               10.4.2.1 North America to Hold Major Share of Market for Education Vertical During Forecast Period
                                            Table 51 Market for Education, By Region, 2016–2024 (USD Million)
                                            Table 52 Market for Education, By Offering, 2016–2024 (USD Million)
             10.5 Industrial
                     10.5.1 APAC to Dominate Market for Industrial Vertical During Forecast Period
                               Figure 33 APAC to Register Highest CAGR During Forecast Period
                               Table 53 Market for Industrial Vertical, By Region, 2016–2024 (USD Million)
                               Table 54 Market for Industrial Vertical, By Offering, 2016–2024 (USD Million)

        11 Geographic Analysis (Page No. - 109)
             11.1 Introduction
                      Figure 34 Digital Signs Market, By Geography
                      Figure 35 APAC to Grow at Highest CAGR During Forecast Period
                      Table 55 Market, By Region, 2016–2024 (USD Billion)
                      Figure 36 India to Witness Highest Growth in Market By 2024
             11.2 North America
                      Figure 37 North America: Market Snapshot
                      Figure 38 US to Hold Largest Size of Digital Signs Market in North America During Forecast Period
                      Table 56 Market in North America, By Country, 2016–2024 (USD Billion)
                      Table 57 Market in North America, By Vertical, 2016–2024 (USD Billion)
                     11.2.1 US
                               11.2.1.1 US to Hold Major Share of Market in North America During Forecast Period
                     11.2.2 Canada
                               11.2.2.1 Canada to Witness Highest Growth Rate for Market in North America During Forecast Period
                     11.2.3 Mexico
                               11.2.3.1 Mexico to Witness Growth in Market Especially in Retail, Education, Banking, Financial, and Insurance Vertical
             11.3 Europe
                      Figure 39 Europe: Market Snapshot
                      Figure 40 Germany to Register Highest CAGR During Forecast Period
                      Table 58 Market in Europe, By Country, 2016–2024 (USD Million)
                      Table 59 Market in Europe, By Vertical, 2016–2024 (USD Million)
                     11.3.1 UK
                               11.3.1.1 UK to Hold Major Share of Market in Europe During Forecast Period
                     11.3.2 Germany
                               11.3.2.1 Germany to Witness Highest Growth Rate for Digital Signs Market in Europe During Forecast Period
                     11.3.3 France
                               11.3.3.1 France to Witness Growth in Market Especially in Retail, Hospitality, Transportation and Public Places Vertical During Forecast Period
                     11.3.4 Spain
                               11.3.4.1 Sports and Entertainment and Retail Verticals to be Major Users of Digital Signage in Spain During Forecast Period
                     11.3.5 Italy
                               11.3.5.1 Growing Retail Space and Sports and Entertainment Events to Propel the Market Growth in Italy
                     11.3.6 Rest of Europe
                               11.3.6.1 Retail, Sports and Entertainment, Transportation and Public Places to be Major Users of Digital Signage in Rest of Europe During Forecast Period
             11.4 APAC
                      Figure 41 APAC: Market Snapshot
                      Figure 42 India to Register Highest CAGR During Forecast Period
                      Table 60 Market in APAC, By Country, 2016–2024 (USD Billion)
                      Table 61 Market in APAC, By Vertical, 2016–2024 (USD Billion)
                     11.4.1 China
                               11.4.1.1 China to Hold Major Share of Market in APAC During Forecast Period
                     11.4.2 Japan
                               11.4.2.1 High Demand for Market in Retail, Healthcare, Hospitality, Sports and Entertainment Vertical is Expected During Forecast Period
                     11.4.3 South Korea
                               11.4.3.1 South Korea is a Major Contributor to Digital Signs Market Due to Presence of Major Players
                     11.4.4 India
                               11.4.4.1 India to Witness Highest CAGR for Market in APAC During Forecast Period
                     11.4.5 Australia
                               11.4.5.1 Market for Retail, Transportation, and Sports and Entertainment Verticals to Witness High Demand During Forecast Period
                     11.4.6 Rest of APAC
                               11.4.6.1 Retail, Transportation and Public Places, and Sports and Entertainment to be Major Users of Digital Signage During Forecast Period
             11.5 RoW
                      Figure 43 Middle East to Register Highest CAGR During Forecast Period
                      Table 62 Market in RoW, By Region, 2016–2024 (USD Million)
                      Table 63 Market in RoW, By Vertical, 2016–2024 (USD Million)
                     11.5.1 Middle East
                               11.5.1.1 Middle East to Witness Highest CAGR of Market in RoW During Forecast Period
                     11.5.2 Africa
                               11.5.2.1 Africa to Witness Significant Demand for Market in Retail and Healthcare During Forecast Period
                     11.5.3 South America
                               11.5.3.1 South America to Hold Major Share of Market in RoW During Forecast Period

        12 Competitive Landscape (Page No. - 130)
             12.1 Overview
                      Figure 44 Key Developments By Leading Players in Market From 2016 to 2018
             12.2 Ranking Analysis of Key Players in Market
                      Figure 45 Ranking of Key Players in Market (2018)
             12.3 Competitive Leadership Mapping
                     12.3.1 Visionary Leaders
                     12.3.2 Dynamic Differentiators
                     12.3.3 Innovators
                     12.3.4 Emerging Companies
                                Figure 46 Digital Signs Market (Global) Competitive Leadership Mapping
             12.4 Strength of Product Portfolio (25 Companies)
             12.5 Business Strategy Excellence (25 Companies)
             12.6 Competitive Situations and Trends
                      Figure 47 Product Launches and Developments Were Key Strategies Adopted By Major Players From 2016 to 2018
                     12.6.1 Product Launches and Developments
                     12.6.2 Agreements, Partnerships, Collaborations, & Joint Developments
                     12.6.3 Mergers & Acquisitions
                     12.6.4 Expansions

        13 Company Profiles (Page No. - 144)
        (Business Overview, Products and Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
             13.1 Introduction
             13.2 Key Players
                     13.2.1 Samsung Electronics
                               Figure 48 Samsung Electronics: Company Snapshot
                     13.2.2 LG Electronics
                               Figure 49 LG Electronics: Company Snapshot
                     13.2.3 Sharp (Foxconn)
                               Figure 50 Sharp (Foxconn): Company Snapshot
                     13.2.4 Leyard Optoelectronic (Planar)
                               Figure 51 Leyard Optoelectronic (Planar): Company Snapshot
                     13.2.5 NEC Corp.
                               Figure 52 NEC Corp.: Company Snapshot
                     13.2.6 Sony
                               Figure 53 Sony: Company Snapshot
                     13.2.7 BARCO
                               Figure 54 BARCO: Company Snapshot
                     13.2.8 Panasonic
                               Figure 55 Panasonic: Company Snapshot
                     13.2.9 Shanghai Goodview Electronics
                       13.2.10 AU Optronics
                               Figure 56 AU Optronics: Company Snapshot
             13.3 Other Players
                     13.3.1 Scala
                     13.3.2 E Ink Holdings
                     13.3.3 BenQ Group.
                     13.3.4 Intuiface
                     13.3.5 DaKTronics (Adflow Networks)
                     13.3.6 Christie Digital Systems
                     13.3.7 Omnivex Corporation
                     13.3.8 Deepsky Corporation
                     13.3.9 Delta Electronics
                     13.3.10 Exceptional 3D

        *Details on Business Overview, Products and Solutions Offered, Recent Developments, SWOT Analysis, and MnM View Might Not be Captured in Case of Unlisted Companies.

        14 Appendix (Page No. - 185)
             14.1 Discussion Guide
             14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
             14.3 Available Customization
             14.4 Related Reports
             14.5 Author Details

        The study involved 4 major activities for estimating the size of the digital signs market. Exhaustive secondary research was done to collect information on the market, including its peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

        Secondary Research

        In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations; white papers, display-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases.

        Secondary research has been conducted to obtain key information about the industry’s supply chain, market’s monetary chain, the total pool of key players, and market segmentation according to industry trends to the bottom-most level, geographic markets, and key developments from both market- and technology-oriented perspectives. The secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated by primary research.

        Primary Research

        In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include key industry participants, subject matter experts (SMEs), C-level executives of key companies, and consultants from various key companies and organizations operating in the digital signage market.

        After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to verify and validate critical market numbers.

        Primary research has also been conducted to identify segmentation types and key players, as well as analyze the competitive landscape, key market dynamics (drivers, restraints, opportunities, and challenges), and major growth strategies adopted by market players. During market engineering, both top-down and bottom-up approaches have been extensively used, along with several data triangulation methods, to estimate and forecast the market, including the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed during the complete market engineering process to list the key information/insights throughout the report.

        Digital Signage Market

        To know about the assumptions considered for the study, download the pdf brochure

        Market Size Estimation

        In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Extensive qualitative and quantitative analyses have been performed during market engineering to list key information/insights.

        Major players in the market have been identified through secondary research, and their market ranking have been determined through primary and secondary research. This involved studying the annual and financial reports of top market players, and interviews with industry experts (such as CEOs, vice presidents, directors, and marketing executives) for key insights—both quantitative and qualitative.

        All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.

        Data Triangulation

        After arriving at the overall market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.

        Study Objectives

        • To define and describe the market, in terms of value, by offering, product, application,  vertical, and Geography
        • To forecast the market, in terms of value, by region—North America, Europe,
          Asia Pacific (APAC), and Rest of the World (RoW)
        • To estimate and forecast the digital signage display market, in terms of volume, segmented on the basis of display technology
        • To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges)
        • To identify the opportunities for various stakeholders such as digital signage manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the market
        • To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
        • To strategically profile key players and comprehensively analyze their market position in
          terms of ranking and core competencies, along with detailing competitive landscape for market leaders
        • To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the market

        Available Customization

      • With the given market data, MarketsandMarkets offers customizations according to companies’ specific needs. The following customization options are available for the report.

        • Detailed analysis and profiling of additional market players (up to 5)
      • Report Code
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        Published ON
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