Digital Signage Market

Digital Signage Market Size, Share & Industry Growth Analysis Report by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays (LCD, OLED, Micro-LED), Resolution (4K, 8K, FHD, HD), Software (Edge Server, Content Management), Display Size, Application and Region - Global Forecast to 2028

Report Code: SE 2270 Jun, 2023, by marketsandmarkets.com

Updated on : October 30 , 2023

The Global Digital Signage Market Size is expected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023, at a CAGR of 6.9% from 2023 to 2028.Growing adoption of digital signage in commercial applications, increasing demand for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly growing technological advancements related to displays are the major factors driving the growth of the digital signage industry.

Digital Signage Market

Digital Signage Market

Digital Signage Market Forecast to 2028

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Digital Signage Market Dynamics:

Driver: Increasing demand for 4K and 8K displays

4K and 8K resolution displays are ultra-HD display resolutions which have gained popularity because of the changing consumer behavior.  4K display makes the portrayed content on the display sharper and easier to read which enhances customer interaction. Upgrading from a full-HD display to 4K and 8K resolution can benefit the business significantly. It grabs the customers’ attention instantly, which increases the number of potential customers of the business. 4K displays are flexible which gives the retailers a chance of managing the complex infrastructure easily. 8K resolution displays have a panel size of ~7 feet long and contrast ratio of 100,000:1 with a viewing angle of 176 degrees. The display offers up to 104 pixels per inch. It can be used when retailers want their customers to read small texts or details while standing close to the screen. Increasing demand for displays with high resolution is expected to drive the market growth for digital signage.

Restraint: High cost of digital signage

Despite the increasing adoption of digital signage, few businesses remain hesitant in using it in their marketing and communication strategies. This hesitation primarily stems from the high initial hardware investment which is needed to install digital signage. The prices of displays, media players, mounts, and connectivity equipment contribute to the total hardware cost. Furthermore, costs with respect to content creation vary as they depend on the complexity and frequency of the updates. Additionally, the content management and scheduling capabilities need software platforms or services. Content creation and management tools such as software platforms or services are paid through subscription fees. In addition to this, costs regarding installation and infrastructure, connectivity, maintenance and support and power and energy consumption contribute to the high cost of the installation and maintenance of digital signage which dampens the market growth.

Opportunity: Growing demand for digital signage in the industrial sector

In the industrial sector, digital signage is used to improve communication, safety, and productivity. It is used in manufacturing plants to display production metrics, real-time performance data and safety information. Digital signage also informs the employees about the production targets, quality standards, and potential hazards. It also assists in warehouse management by screening inventory levels, order status, and picking instructions. Digital signage also improves operational efficiency, reduces errors, and streamlines logistics processes. Moreover, digital signage also notifies about emergencies, to visually represent complex processes, workflow diagrams or assembly line instructions, to display real-time quality control data which includes defect rates, rejects and inspection results. Digital signage is also used for training and educating employees to ensure consistent dissemination of information. It is also used to present key performance indicators (KPIs) and performance metrics to motivate employees and track progress. Therefore, digital signage is used in the industrial sector to benefit the employees and the work performance. The growing adoption of digital signage in the industrial sector is expected to create growth opportunities for market players.

Challenge:  Security issues associated with digital signage

Digital signage systems are prone to security risks such as hacking and malware attacks. Users of digital signage fall to phishing attacks or social engineering tactics, as they use weak passwords to the networks or connect to unsecured networks through which hackers can gain access to the network and the information displayed on the screens. Moreover, digital signage is also prone to malware attacks which can spread through email attachments, USB drivers or other channels. If unauthorized access is given into the digital signage networks, it can lead to unauthorized content being displayed on screens. Increasing number of such security concerns are expected to adversely impact the market growth of digital signage.  

Digital Signage Market Ecosystem

The key players in the digital signage market are Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan). These companies not only boast a comprehensive product portfolio but also have a strong geographic footprint.

Digital Signage Market by Ecosystem

Commercial application to account for the largest share of the digital signage market during forecast period

Digital signage displays are extensively used in the retail sector due to their ability to attract customers and enhance the customer experience in retail stores. For commercial applications digital signage such as video walls, kiosks, automated teller machines (ATMs), menu boards, billboards, interactive displays, and system-on-chip displays are used in retail, healthcare, corporate, broadcasting, hospitality, and government sectors. Furthermore, in retail, the growing need for improved customer experience has led to an increased adoption of interactive displays which can be instrumental for wayfinding and information dissemination purposes. Additionally, in the healthcare sector, digital signage displays enable interaction with patients using interactive kiosks and help to display information related to health. Wayfinding displays also help to decrease hallway congestion in hospitals and other commercial places. The growing number of applications that enable the adoption of digital signage are expected to drive the market growth for digital signage for commercial applications.   

Software to register highest CAGR in the digital signage market during forecast period

Technological advancements and the subsequent use of technologies such as internet of things (IoT), growing need for real-time content management, and growing usage of smart signage have significantly driven the growth of digital signage software market globally. In recent years, there has been a significant increase in the purchase of digital signage software owing to its benefits. Moreover, the development and growing popularity of system-on-chip displays has also led to the market growth for digital signage software. Regular purchase and upgrade of software licenses is expected to significantly contribute to the market growth of digital signage software.

Standalone displays to account for the largest share of the digital signage market during forecast period

Standalone displays such as kiosks, ATMs, menu boards, billboards, and general-purpose information displays are displays with a single screen that have a simple design and cost lesser than video walls. Unlike video walls, the content in standalone displays is not interrupted by bezels of other displays that are in combination. Standalone displays are easy to install and have a simple architecture with reduced hardware and software infrastructure. Furthermore, the growing need for improved customer experience and the subsequently increasing demand for interactive displays is a major factor contributing to the growth of standalone displays.

North America held the largest share of digital signage market in 2022

North America accounted for the largest share of the digital signage market in 2022. Presence of many digital signage software providers and higher adoption of advanced technologies such as IoT especially in retail and hospitality sectors are some of the major factors driving the market growth in North America. Moreover, the increasing commercialization of 5G technology and fiber optic networks has led to growing use of digital signage in retail, institutions, public, government, and other such sectors that are witnessing rapid digitalization. These developments are expected to drive the growth of the digital signage market in the region. Additionally, Canada, with a relatively stable economy, is also expected to witness significant increase in the adoption of digital signage in the near future due to the increasing retail spaces and transition of conventional retail stores into smart stores.

Digital Signage Market by Region

Digital Signage Market by Region

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Key Market Players

The prominent players in the digital signage companies are Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan). These companies have used both organic and inorganic growth strategies such as product launches, collaborations, joint ventures, and partnerships to strengthen their position in the market.

Digital Signage Market Report Scope

Report Metric

Details

Estimated Market Size

USD 18.7 billion in 2023

Projected Market Size

USD 26.1 billion by 2028

Growth Rate

CAGR of 6.9%

Market size available for years

2019–2028

Base year considered

2022

Forecast period

2023–2028

Forecast units

Value (USD Billion), Volume (Thousand Units)

Segments covered

By Offering, Display Size, Product Type, Installation Location, Application, Enterprise Size, and Region

Regions covered

North America, Europe, Asia Pacific, and Rest of World

Companies covered

The major players in the digital signage market are Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan), Barco (Belgium), Panasonic Holdings Corporation (Japan), Shanghai Goodview Electronics Technology Co., Ltd. (China), AUO Corporation (Taiwan), and BrightSign LLC (US).

Digital Signage Market Highlights

The study segments the digital signage market based on offering, display size, product type, installation location, application, enterprise size at the regional and global level.

Segment

Subsegment

By Offering

  • Hardware
  • Software
  • Services

By Display Size

  • Less than 32 Inches
  • Between 32 and 52 Inches
  • More than 52 Inches

By Product Type

  • Video Walls
  • Standalone Displays

By Installation Location

  • Indoor
  • Outdoor

By Application

  • Commercial
  • Infrastructural
  • Institutional
  • Industrial

By Enterprise Size

  • Small Office/Home Office (SOHO)
  • Small & Medium-sized Enterprises (SMEs)
  • Large Enterprises (LEs)

By Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Recent Developments

  • In March 2023, Samsung Electronics Co., Ltd. launched an interactive display with software solution for the education sector with enhanced usability and connectivity features.
  • In February 2023, LG Electronics announced the launch of its new LED screen, Miraclass which is ideal for theater operators eager to present moviegoers with new, premium services and immersive viewing experiences.
  • In October 2022, Sony Group Corporation announced the launch of VPL-PHZ61 and VPL-PHZ51 laser projectors that provide accurate colors and optimal image quality, even in brightly lit classrooms and conference rooms.
  • In January 2021, Leyard Optoelectronic Co., Ltd. launched the Micro LED Display Screen which has more than seven 8K resolutions, close to 250 million pixels. The ultra-high-definition image quality of the display makes it highly suitable for indoor applications.
  • In March 2020, Sharp Corporation and NEC Corporation formed a joint venture to strengthen their product portfolios together with a range of professional service offerings regarding visual and digital signage solutions.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 34)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKETS COVERED
                    FIGURE 1 MARKET SEGMENTATION
           1.3.2 GEOGRAPHICAL SCOPE
                    FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE
           1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY
           1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING
           1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE
           1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION
           1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE
           1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION
           1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE
           1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION
           1.3.11 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
    1.5 LIMITATIONS 
    1.6 UNITS CONSIDERED 
    1.7 STAKEHOLDERS 
    1.8 SUMMARY OF CHANGES 
           1.8.1 RECESSION IMPACT
 
2 RESEARCH METHODOLOGY (Page No. - 40)
    2.1 RESEARCH APPROACH 
           FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Major secondary sources
                    2.1.1.2 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 List of key primary interview participants
                    2.1.2.3 Breakdown of primaries
                    2.1.2.4 Key data from primary sources
           2.1.3 SECONDARY AND PRIMARY RESEARCH
                    2.1.3.1 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for arriving at market share by bottom-up analysis
                               FIGURE 4 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for arriving at market share by top-down analysis
                               FIGURE 5 TOP-DOWN APPROACH
    2.3 FACTOR ANALYSIS 
           2.3.1 DEMAND-SIDE ANALYSIS
                    FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
           2.3.2 SUPPLY-SIDE ANALYSIS
                    FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
           2.3.3 GROWTH FORECAST ASSUMPTIONS
                    TABLE 1 MARKET GROWTH ASSUMPTIONS
    2.4 RECESSION IMPACT ANALYSIS 
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 
           FIGURE 8 DATA TRIANGULATION
    2.6 RESEARCH ASSUMPTIONS 
    2.7 RISK ASSESSMENT 
           TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET
 
3 EXECUTIVE SUMMARY (Page No. - 55)
    FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT
    FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
    FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
 
4 PREMIUM INSIGHTS (Page No. - 61)
    4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN DIGITAL SIGNAGE MARKET 
           FIGURE 17 GROWING DEMAND FOR 4K AND 8K DISPLAYS TO DRIVE MARKET
    4.2 DIGITAL SIGNAGE MARKET, BY APPLICATION 
           FIGURE 18 COMMERCIAL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    4.3 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE 
           FIGURE 19 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    4.4 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 
           FIGURE 20 STANDALONE DISPLAYS SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    4.5 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION 
           FIGURE 21 INDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
    4.6 DIGITAL SIGNAGE MARKET, BY OFFERING 
           FIGURE 22 HARDWARE SEGMENT TO CAPTURE LARGEST MARKET SHARE DURING FORECAST PERIOD
    4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE 
           FIGURE 23 MORE THAN 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET DURING FORECAST PERIOD
    4.8 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION AND COUNTRY, 2022 
           FIGURE 24 COMMERCIAL APPLICATION AND US HELD LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA IN 2022
 
5 MARKET OVERVIEW (Page No. - 65)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 25 MARKET DYNAMICS: DIGITAL SIGNAGE MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increasing adoption of digital signage in commercial applications
                    5.2.1.2 Growing demand for digital signage in infrastructural applications
                    5.2.1.3 Increasing demand for 4K and 8K resolution displays
                    5.2.1.4 Continuous technological advancements in displays
                               FIGURE 26 SHIPMENTS OF OLED DISPLAY PANELS, 2022–2028
                               FIGURE 27 IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET
           5.2.2 RESTRAINTS
                    5.2.2.1 High cost of digital signage
                               FIGURE 28 IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing infrastructural developments in emerging economies
                    5.2.3.2 Growing popularity of digital signage in institutional settings
                    5.2.3.3 Rising adoption of digital signage in industrial sector
                               FIGURE 29 IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET
           5.2.4 CHALLENGES
                    5.2.4.1 Security issues associated with digital signage
                               FIGURE 30 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS, 2018–2023
                    5.2.4.2 Infrastructure-related issues associated with installation of digital signage solutions
                               FIGURE 31 IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET
    5.3 VALUE CHAIN ANALYSIS 
           FIGURE 32 DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS
           TABLE 3 DIGITAL SIGNAGE MARKET: ROLE OF KEY COMPANIES IN ECOSYSTEM
    5.4 ECOSYSTEM MAPPING 
           FIGURE 33 DIGITAL SIGNAGE MARKET: ECOSYSTEM MAPPING
    5.5 KEY TECHNOLOGY TRENDS 
           5.5.1 MICRO-LED
           5.5.2 INTERACTIVE DISPLAYS
           5.5.3 ARTIFICIAL INTELLIGENCE (AI)
           5.5.4 8K DISPLAYS
           5.5.5 SYSTEM-ON-CHIP (S0C) DISPLAYS
    5.6 PRICING ANALYSIS 
           5.6.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
                    FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
                    TABLE 4 AVERAGE SELLING PRICE OF VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE OFFERED BY KEY PLAYERS
           5.6.2 AVERAGE SELLING PRICE TREND
                    FIGURE 35 AVERAGE SELLING PRICE TREND FOR VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE
    5.7 PATENT ANALYSIS 
           TABLE 5 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022
           FIGURE 36 NUMBER OF PATENTS GRANTED DURING 2012–2022
           FIGURE 37 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS GRANTED DURING 2012–2022
           TABLE 6 KEY PATENTS RELATED TO DIGITAL SIGNAGE
    5.8 PORTER’S FIVE FORCES ANALYSIS 
           TABLE 7 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
           FIGURE 38 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
           FIGURE 39 IMPACT OF PORTER’S FIVE FORCES ON DIGITAL SIGNAGE MARKET, 2022
           5.8.1 THREAT OF NEW ENTRANTS
           5.8.2 THREAT OF SUBSTITUTES
           5.8.3 BARGAINING POWER OF SUPPLIERS
           5.8.4 BARGAINING POWER OF BUYERS
           5.8.5 INTENSITY OF COMPETITIVE RIVALRY
    5.9 KEY STAKEHOLDERS & BUYING CRITERIA 
           5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
                    TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
           5.9.2 BUYING CRITERIA
                    FIGURE 41 KEY BUYING CRITERIA FOR DIFFERENT TYPES OF DIGITAL SIGNAGE PRODUCTS
                    TABLE 9 KEY BUYING CRITERIA FOR DIGITAL SIGNAGE
    5.10 CASE STUDIES 
           5.10.1 MCDONALD’S REPLACED TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE
           5.10.2 NEW JERSEY INSTITUTE OF TECHNOLOGY UTILIZED PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
           5.10.3 SUZUKI STREAMLINED DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
           5.10.4 CITÉ DES SCIENCES ET DE L'INDUSTRIE CREATED IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY
    5.11 TRADE ANALYSIS 
           TABLE 10 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION)
           FIGURE 42 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022
           TABLE 11 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION)
           FIGURE 43 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022
    5.12 REGULATORY LANDSCAPE 
           5.12.1 STANDARDS
                    5.12.1.1 Global
                    5.12.1.2 Europe
                    5.12.1.3 Asia Pacific
                    5.12.1.4 North America
           5.12.2 REGULATIONS
                    5.12.2.1 Asia Pacific
                    5.12.2.2 North America
                    5.12.2.3 Europe
    5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 
           FIGURE 44 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR DIGITAL SIGNAGE MARKET PLAYERS
    5.14 KEY CONFERENCES & EVENTS, 2022—2023 
           TABLE 12 DIGITAL SIGNAGE MARKET: DETAILED LIST OF CONFERENCES & EVENTS
 
6 DIGITAL SIGNAGE MARKET, BY OFFERING (Page No. - 96)
    6.1 INTRODUCTION 
           FIGURE 45 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
           TABLE 13 DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD BILLION)
           TABLE 14 DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD BILLION)
    6.2 HARDWARE 
           FIGURE 46 DISPLAYS SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE HARDWARE MARKET DURING FORECAST PERIOD
           TABLE 15 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 16 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 17 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
           TABLE 18 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
           TABLE 19 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
           TABLE 20 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
           TABLE 21 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 22 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 23 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD BILLION)
           TABLE 24 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 25 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 26 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
           6.2.1 DISPLAYS
                    6.2.1.1 Display, by technology
                               FIGURE 47 DIRECT-VIEW LED SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING FORECAST PERIOD
                               TABLE 27 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2019–2022 (USD MILLION)
                               TABLE 28 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2023–2028 (USD MILLION)
                               6.2.1.1.1 LCD
                                             6.2.1.1.1.1 Suitable for wide-ranging applications
                               6.2.1.1.2 OLED
                                             6.2.1.1.2.1 Offers better contrast, clarity, and images with high-resolution picture and motion quality
                               6.2.1.1.3 Direct-view LED
                                             6.2.1.1.3.1 Direct-view fine-pixel LED
                                             6.2.1.1.3.1.1 Emerging technology for digital signage
                                             6.2.1.1.3.2 Direct-view large-pixel LED
                                             6.2.1.1.3.2.1 Preferred for indoor digital signage
                               6.2.1.1.4 Micro-LED
                                             6.2.1.1.4.1 Offers better contrast, response times, and energy efficiency than LCDs
                               6.2.1.1.5 Other displays
                    6.2.1.2 Display, by resolution
                               6.2.1.2.1 8K
                               6.2.1.2.2 4K
                               6.2.1.2.3 FHD
                               6.2.1.2.4 HD
                               6.2.1.2.5 Lower than HD
                    6.2.1.3 Display, by brightness
                               6.2.1.3.1 0–500 nits
                               6.2.1.3.2 501–1,000 nits
                               6.2.1.3.3 1,001–2,000 nits
                               6.2.1.3.4 2,001–3,000 nits
                               6.2.1.3.5 More than 3,000 nits
           6.2.2 MEDIA PLAYERS
                    6.2.2.1 Establish connection between digital signage displays and computer networks
           6.2.3 PROJECTORS
                    6.2.3.1 Facilitate use of digital signage in areas where conventional screens cannot be installed
           6.2.4 OTHERS
    6.3 SOFTWARE 
           FIGURE 48 CONTENT MANAGEMENT SYSTEM SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
           TABLE 29 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 30 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 31 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
           TABLE 32 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
           TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 34 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 35 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 36 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 37 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 38 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 39 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
           TABLE 40 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.3.1 EDGE SERVER SOFTWARE
                    6.3.1.1 Possess high compute capabilities that enhance overall performance of digital signage systems
           6.3.2 CONTENT MANAGEMENT SYSTEM
                    6.3.2.1 Indispensable tool to manage digital signage content efficiently
           6.3.3 OTHERS
    6.4 SERVICES 
           FIGURE 49 INSTALLATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SERVICES MARKET DURING FORECAST PERIOD
           TABLE 41 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 42 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 43 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
           TABLE 44 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
           TABLE 45 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 46 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 47 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 48 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 49 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
           TABLE 50 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
           TABLE 51 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
           TABLE 52 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.4.1 INSTALLATION SERVICES
                    6.4.1.1 Help reduce risk of damage and increase lifespan of digital signage solutions
           6.4.2 MAINTENANCE & SUPPORT SERVICES
                    6.4.2.1 Focus on operational lifespan of displays to ensure effective functioning
           6.4.3 CONSULTING & OTHER SERVICES
                    6.4.3.1 Guide customers on appropriate hardware and software solutions that meet their specific needs
 
7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE (Page No. - 123)
    7.1 INTRODUCTION 
           FIGURE 50 MORE THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 53 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION)
           TABLE 54 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION)
    7.2 LESS THAN 32 INCHES 
           7.2.1 AVAILABILITY OF MEDIA PLAYER FUNCTIONALITY TO FUEL ADOPTION OF SMALL DISPLAYS
    7.3 BETWEEN 32 AND 52 INCHES 
           7.3.1 NEED FOR HIGH FLEXIBILITY FOR BOTH INDOOR AND OUTDOOR LOCATIONS TO INCREASE DEMAND FOR MEDIUM-SIZED DISPLAYS
    7.4 MORE THAN 52 INCHES 
           7.4.1 ADOPTION OF VIDEO STREAMING SERVICES BY BUSINESSES TO FUEL DEMAND FOR DISPLAYS SIZED ABOVE 52 INCHES
 
8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE (Page No. - 127)
    8.1 INTRODUCTION 
           FIGURE 51 VIDEO WALLS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
           TABLE 55 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (USD BILLION)
           TABLE 56 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (USD BILLION)
           TABLE 57 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (THOUSAND UNITS)
           TABLE 58 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (THOUSAND UNITS)
    8.2 VIDEO WALLS 
           8.2.1 GROWING DEMAND FOR VIDEO WALLS IN RETAIL, HOSPITALITY, RESTAURANTS, AND COMMERCIAL APPLICATIONS TO DRIVE MARKET
    8.3 STANDALONE DISPLAYS 
           8.3.1 INCREASING DEMAND FOR INTERACTIVE DISPLAYS TO DRIVE MARKET
           8.3.2 KIOSKS
                    8.3.2.1 Interactive kiosks
                    8.3.2.2 Automated teller machines (ATMs)
                    8.3.2.3 Self-service kiosks
                    8.3.2.4 Vending kiosks
           8.3.3 MENU BOARDS
                    8.3.3.1 Interactive menu boards
                    8.3.3.2 Non-interactive menu boards
           8.3.4 BILLBOARDS
           8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
           8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS
 
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION (Page No. - 134)
    9.1 INTRODUCTION 
           FIGURE 52 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
           TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2019–2022 (USD BILLION)
           TABLE 60 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2023–2028 (USD BILLION)
    9.2 INDOOR 
           9.2.1 INCREASING ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN RETAIL STORES TO DRIVE MARKET
                    TABLE 61 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 62 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
    9.3 OUTDOOR 
           9.3.1 SURGING ADOPTION OF DIGITAL SIGNAGE DISPLAYS IN PUBLIC PLACES TO BOOST MARKET GROWTH
                    TABLE 63 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                    TABLE 64 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
 
10 DIGITAL SIGNAGE MARKET, BY APPLICATION (Page No. - 140)
     10.1 INTRODUCTION 
             FIGURE 53 INFRASTRUCTURAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
             TABLE 65 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD BILLION)
             TABLE 66 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD BILLION)
     10.2 COMMERCIAL 
             FIGURE 54 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET FOR COMMERCIAL DURING FORECAST PERIOD
             TABLE 67 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
             TABLE 68 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
             TABLE 69 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
             TABLE 70 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
             TABLE 71 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 72 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
             10.2.1 RETAIL
                        10.2.1.1 Focus on boosting sales to lead to adoption of digital signage
                                     TABLE 73 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 74 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 76 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2023–2028 (USD MILLION)
             10.2.2 CORPORATE COMMUNICATIONS
                        10.2.2.1 Increasing focus on enhancing corporate communications to spur adoption of digital signage solutions
                                     TABLE 77 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 78 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 79 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 80 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2023–2028 (USD MILLION)
             10.2.3 HEALTHCARE
                        10.2.3.1 Growing need to enhance efficiency of care delivery to drive market
                                     TABLE 81 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 82 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 83 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 84 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2023–2028 (USD MILLION)
             10.2.4 HOSPITALITY & RESTAURANTS
                        10.2.4.1 Increasing emphasis on improving customer experience to lead to adoption of digital signage
                                     TABLE 85 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 86 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 87 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 88 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2023–2028 (USD MILLION)
             10.2.5 GOVERNMENT
                        10.2.5.1 Surging need to effectively promote government policies and schemes to boost implementation of digital signage
                                     TABLE 89 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 90 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 91 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 92 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2023–2028 (USD MILLION)
     10.3 INFRASTRUCTURAL 
             FIGURE 55 TRANSPORTATION & PUBLIC PLACES SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL DURING FORECAST PERIOD
             TABLE 93 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
             TABLE 94 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
             TABLE 95 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
             TABLE 96 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
             TABLE 97 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 98 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
             10.3.1 TRANSPORTATION & PUBLIC PLACES
                        10.3.1.1 Growing need to ease reservation process and monitor schedules to fuel adoption of digital signage
                                     TABLE 99 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 100 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 101 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 102 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2023–2028 (USD MILLION)
             10.3.2 SPORTS & ENTERTAINMENT
                        10.3.2.1 Increasing focus on enhancing experience of spectators to result in adoption of digital signage
                                     TABLE 103 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 104 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 105 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 106 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2023–2028 (USD MILLION)
     10.4 INSTITUTIONAL 
             FIGURE 56 EDUCATION SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL DURING FORECAST PERIOD
             TABLE 107 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
             TABLE 108 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
             TABLE 109 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
             TABLE 110 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
             TABLE 111 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 112 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
             10.4.1 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
                        10.4.1.1 Growing need to showcase real-time stock-related information to result in adoption of digital signage solutions
                                     TABLE 113 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 114 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 115 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 116 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2023–2028 (USD MILLION)
             10.4.2 EDUCATION
                        10.4.2.1 Increasing focus on improving learning experience to boost deployment of digital signage solutions
                                     TABLE 117 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2019–2022 (USD MILLION)
                                     TABLE 118 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2023–2028 (USD MILLION)
                                     TABLE 119 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2019–2022 (USD MILLION)
                                     TABLE 120 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2023–2028 (USD MILLION)
     10.5 INDUSTRIAL 
             10.5.1 GROWING DEMAND FROM MANUFACTURING AND OIL & GAS INDUSTRIES TO DRIVE MARKET
                        TABLE 121 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                        TABLE 122 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                        TABLE 123 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 124 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
 
11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE (Page No. - 166)
     11.1 INTRODUCTION 
             TABLE 125 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2019–2022 (USD MILLION)
             FIGURE 57 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
             TABLE 126 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2023–2028 (USD MILLION)
     11.2 SMALL OFFICES/HOME OFFICES 
             11.2.1 FOCUS ON BOOSTING SALES TO LEAD TO ADOPTION OF DIGITAL SIGNAGE DISPLAYS
     11.3 SMALL & MEDIUM-SIZED ENTERPRISES 
             11.3.1 NEED TO ENHANCE BRAND PROMOTION TO DRIVE ADOPTION OF DIGITAL SIGNAGE DISPLAYS AMONG SMES
     11.4 LARGE ENTERPRISES 
             11.4.1 FOCUS ON ENHANCING CUSTOMER ENGAGEMENT AND BRAND PRESENCE TO ACCELERATE ADOPTION OF DIGITAL SIGNAGE AMONG LARGE ENTERPRISES
 
12 DIGITAL SIGNAGE MARKET, BY REGION (Page No. - 170)
     12.1 INTRODUCTION 
             FIGURE 58 INDIA TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
             TABLE 127 DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD BILLION)
             TABLE 128 DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD BILLION)
     12.2 NORTH AMERICA 
             FIGURE 59 NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT
             TABLE 129 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 130 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             TABLE 131 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
             TABLE 132 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
             12.2.1 NORTH AMERICA: RECESSION IMPACT
             12.2.2 US
                        12.2.2.1 Presence of key players to drive market
             12.2.3 CANADA
                        12.2.3.1 Adoption of interactive displays and kiosks across industries to drive market
             12.2.4 MEXICO
                        12.2.4.1 Increasing adoption of digital signage in retail to favor market growth
     12.3 EUROPE 
             FIGURE 60 EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT
             TABLE 133 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 134 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             TABLE 135 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
             TABLE 136 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
             12.3.1 EUROPE: RECESSION IMPACT
             12.3.2 GERMANY
                        12.3.2.1 Increasing adoption of digital signage in infrastructural applications to contribute to market growth
             12.3.3 FRANCE
                        12.3.3.1 Growing deployment of digital signage in airports to drive market
             12.3.4 UK
                        12.3.4.1 Increasing adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
             12.3.5 SPAIN
                        12.3.5.1 Rising implementation of digital signage solutions in sports and entertainment to augment market growth
             12.3.6 ITALY
                        12.3.6.1 Growing retail and QSR spaces to lead to adoption of digital signage solutions
             12.3.7 REST OF EUROPE
     12.4 ASIA PACIFIC 
             FIGURE 61 ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT
             TABLE 137 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 138 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             TABLE 139 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
             TABLE 140 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
             12.4.1 ASIA PACIFIC: RECESSION IMPACT
             12.4.2 CHINA
                        12.4.2.1 Presence of numerous display manufacturers to foster market growth
             12.4.3 JAPAN
                        12.4.3.1 Increasing government initiatives to support market growth
             12.4.4 SOUTH KOREA
                        12.4.4.1 Presence of leading display companies to drive market
             12.4.5 INDIA
                        12.4.5.1 Digital India program to support market growth
             12.4.6 AUSTRALIA
                        12.4.6.1 Increasing adoption of digital signage in retail and infrastructural applications to drive market
             12.4.7 REST OF ASIA PACIFIC
     12.5 REST OF THE WORLD 
             TABLE 141 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 142 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
             TABLE 143 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
             TABLE 144 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
             12.5.1 REST OF THE WORLD: RECESSION IMPACT
             12.5.2 MIDDLE EAST
                        12.5.2.1 Increasing adoption of digital signage and video walls for branding and advertising to drive market
             12.5.3 AFRICA
                        12.5.3.1 Expansion of retail and commercial sectors to generate demand for digital signage solutions
             12.5.4 SOUTH AMERICA
                        12.5.4.1 Rising demand for digital signage in infrastructural applications to foster market growth
 
13 COMPETITIVE LANDSCAPE (Page No. - 190)
     13.1 INTRODUCTION 
     13.2 STRATEGIES ADOPTED BY KEY PLAYERS 
             TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY DIGITAL SIGNAGE PLAYERS
             TABLE 146 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY FROM 2019–2023
             13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES
             13.2.2 PRODUCT PORTFOLIO
             13.2.3 GEOGRAPHIC PRESENCE
             13.2.4 MANUFACTURING FOOTPRINT
     13.3 MARKET SHARE ANALYSIS, 2022 
             TABLE 147 MARKET SHARE ANALYSIS OF KEY COMPANIES IN DIGITAL SIGNAGE MARKET, 2022
     13.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS 
     13.5 HISTORICAL REVENUE ANALYSIS, 2019–2022 
             FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN DIGITAL SIGNAGE MARKET, 2019–2022 (USD BILLION)
     13.6 COMPANY EVALUATION MATRIX 
             13.6.1 STARS
             13.6.2 EMERGING LEADERS
             13.6.3 PERVASIVE PLAYERS
             13.6.4 PARTICIPANTS
                        FIGURE 63 DIGITAL SIGNAGE MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022
     13.7 STARTUPS/SMES EVALUATION MATRIX 
             13.7.1 COMPETITIVE BENCHMARKING
                        TABLE 148 DIGITAL SIGNAGE MARKET: DETAILED LIST OF KEY STARTUPS/SMES
                        TABLE 149 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING
                        TABLE 150 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION
                        TABLE 151 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: REGION
             13.7.2 PROGRESSIVE COMPANIES
             13.7.3 RESPONSIVE COMPANIES
             13.7.4 DYNAMIC COMPANIES
             13.7.5 STARTING BLOCKS
                        FIGURE 64 DIGITAL SIGNAGE MARKET (GLOBAL): STARTUPS/SMES EVALUATION MATRIX, 2022
     13.8 COMPANY PRODUCT FOOTPRINT 
             TABLE 152 COMPANY PRODUCT FOOTPRINT
              TABLE 153 COMPANY OFFERING FOOTPRINT
             TABLE 154 COMPANY APPLICATION FOOTPRINT
             TABLE 155 COMPANY REGION FOOTPRINT
     13.9 COMPETITIVE SCENARIOS AND TRENDS 
             13.9.1 PRODUCT LAUNCHES
                        TABLE 156 DIGITAL SIGNAGE MARKET:PRODUCT LAUNCHES, 2019–2023
             13.9.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS
                        TABLE 157 DIGITAL SIGNAGE MARKET: DEALS, 2019–2022
 
14 COMPANY PROFILES (Page No. - 216)
     14.1 INTRODUCTION 
     14.2 KEY PLAYERS 
(Business Overview, Products Offered, Recent Developments, and MnM View)*  
             14.2.1 SAMSUNG ELECTRONICS CO., LTD.
                        TABLE 158 SAMSUNG ELECTRONICS CO., LTD.: COMPANY OVERVIEW
                        FIGURE 65 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
                        TABLE 159 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
                        TABLE 160 SAMSUNG ELECTRONICS CO., LTD.: DEALS
             14.2.2 LG ELECTRONICS
                        TABLE 161 LG ELECTRONICS: COMPANY OVERVIEW
                        FIGURE 66 LG ELECTRONICS: COMPANY SNAPSHOT
                        TABLE 162 LG ELECTRONICS: PRODUCT LAUNCHES
             14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
                        TABLE 163 SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY OVERVIEW
                        FIGURE 67 SHARP CORPORATION: COMPANY SNAPSHOT
                        TABLE 164 SHARP NEC DISPLAY SOLUTIONS, LTD.: PRODUCT LAUNCHES
                        TABLE 165 SHARP NEC DISPLAY SOLUTIONS, LTD.: DEALS
             14.2.4 LEYARD OPTOELECTRONIC CO., LTD.
                        TABLE 166 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY OVERVIEW
                        FIGURE 68 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY SNAPSHOT
                        TABLE 167 LEYARD OPTOELECTRONIC CO., LTD.: PRODUCT LAUNCHES
                        TABLE 168 LEYARD OPTOELECTRONIC CO., LTD.: OTHERS
             14.2.5 SONY GROUP CORPORATION
                        TABLE 169 SONY GROUP CORPORATION: COMPANY OVERVIEW
                        FIGURE 69 SONY GROUP CORPORATION: COMPANY SNAPSHOT
                        TABLE 170 SONY GROUP CORPORATION: PRODUCT LAUNCHES
                        TABLE 171 SONY GROUP CORPORATION: DEALS
             14.2.6 BARCO
                        TABLE 172 BARCO: COMPANY OVERVIEW
                        FIGURE 70 BARCO: COMPANY SNAPSHOT
                        TABLE 173 BARCO: PRODUCT LAUNCHES
             14.2.7 PANASONIC HOLDINGS CORPORATION
                        TABLE 174 PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW
                        FIGURE 71 PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT
                        TABLE 175 PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES
                        TABLE 176 PANASONIC HOLDINGS CORPORATION: DEALS
             14.2.8 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
                        TABLE 177 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: COMPANY OVERVIEW
                        TABLE 178 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: PRODUCT LAUNCHES
             14.2.9 AUO CORPORATION
                        TABLE 179 AUO CORPORATION: COMPANY OVERVIEW
                        FIGURE 72 AUO CORPORATION: COMPANY SNAPSHOT
                        TABLE 180 AUO CORPORATION: PRODUCT LAUNCHES
                        TABLE 181 AUO CORPORATION: DEALS
             14.2.10 BRIGHTSIGN LLC
                        TABLE 182 BRIGHTSIGN LLC: COMPANY OVERVIEW
                        TABLE 183 BRIGHTSIGN LLC: PRODUCT LAUNCHES
                        TABLE 184 BRIGHTSIGN LLC: DEALS
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.  
     14.3 OTHER PLAYERS 
             14.3.1 STRATACACHE, INC.
             14.3.2 BENQ
             14.3.3 INTUIFACE
             14.3.4 DAKTRONICS DR.
             14.3.5 OMNIVEX CORPORATION
             14.3.6 DELTA ELECTRONICS, INC.
             14.3.7 KEYWEST TECHNOLOGY, INC.
             14.3.8 SIGNAGELIVE
             14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
             14.3.10 BROADSIGN INTERNATIONAL, LLC
             14.3.11 DISE
             14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
             14.3.13 YCD MULTIMEDIA
             14.3.14 L SQUARED DIGITAL SIGNAGE
             14.3.15 VISIX INC.
 
15 APPENDIX (Page No. - 272)
     15.1 INSIGHTS FROM INDUSTRY EXPERTS 
     15.2 DISCUSSION GUIDE 
     15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.4 CUSTOMIZATION OPTIONS 
     15.5 RELATED REPORTS 
     15.6 AUTHOR DETAILS 

 

The research study involved 4 major activities in estimating the size of the digital signage market. Exhaustive secondary research has been done to collect important information about the market and peer markets. The validation of these findings, assumptions, and sizing with the help of primary research with industry experts across the value chain has been the next step. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information required for this study. The secondary sources include annual reports, press releases, and investor presentations of companies, white papers, and articles from recognized authors. Secondary research was mainly done to obtain key information about the market’s value chain, the pool of key market players, market segmentation according to industry trends, and regional outlook and developments from both market and technology perspectives.

Primary Research

In the primary research, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative insights required for this report. Primary sources from the supply side include experts such as CEOs, vice presidents, marketing directors, equipment manufacturers, technology and innovation directors, end users, and related executives from multiple key companies and organizations operating in the digital signage market.

Digital Signage Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the market engineering process, both top-down and bottom-up approaches along with data triangulation methods have been used to estimate and validate the size of the digital signage market and other dependent submarkets. The research methodology used to estimate the market sizes includes the following:

  • Initially, the focus was on top line investments and spending in the ecosystem. Further the segment level splits and major developments in the market have been considered.
  • Identifying different stakeholders in the digital signage market that influence the entire market, along with participants across the value chain
  • Analyzing major digital signage hardware, software, and service providers as well as studying their product and service portfolios
  • Analyzing trends related to the adoption of digital signage based on product type and application
  • Tracking the recent and upcoming developments in the market that include investments, R&D activities, product launches, collaborations, joint ventures, and partnerships, as well as forecasting the market size based on these developments and other critical parameters
  • Carrying out multiple discussions with key opinion leaders to identify the adoption trends of digital signage
  • Segmenting the overall market into various other market segments
  • Validating the estimates at every level through discussions with key opinion leaders, such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts at MarketsandMarkets

Market Size Estimation Methodology-Bottom-up Approach

Digital Signage Market Size, and Bottom-up Approach

Market Size Estimation Methodology-Top-down Approach

Digital Signage Market Size, and Top-down Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the overall digital signage market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments, the data triangulation and market breakdown procedures have been used, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. The digital signage market size has been validated using both top-down and bottom-up approaches.

Market Definition

Digital signage refers to the utilization of digital signboards, billboards, and similar display devices for presenting visual information. Its primary purpose is to convey informational or marketing messages. The objective of digital signage is to communicate specific messages to targeted groups of people, such as internal teams within an office, students in a school, or potential customers of a brand.

This digital installation presents video or multimedia content for informational or advertising purposes. It employs technologies like LCD, OLED, direct-view LED, micro-LED, and other displays that include projection cubes, and e-paper to exhibit digital images, videos, web pages, weather data, restaurant menus, or text. It is used in various settings such as public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. Its uses encompass providing wayfinding assistance, exhibitions, marketing materials, and outdoor advertising. The versatility of digital signage enables businesses to achieve a range of objectives, including providing a simple means to update information that undergoes continuous changes.

Stakeholders

  • Digital Signage Hardware Providers
  • Digital Signage Software Providers
  • Digital Signage Service Providers
  • Display Panel Manufacturers
  • Display Material and Component Suppliers
  • Manufacturing Equipment Suppliers
  • System Integrators
  • Consulting and Market Research Service Providers
  • Display and Material-related Associations, Organizations, Forums, and Alliances
  • Research and Educational Institutes
  • Distributors and Resellers
  • End Users

The main objectives of this study are as follows:

  • To define, analyze and forecast the digital signage market size, by offering, display size, product type, installation location application, enterprise size, and region in terms of value
  • To define, analyze and forecast the digital signage market size, by product type, in terms of volume
  • To forecast the market size for various segments with respect to four main regions, namely, North America, Europe, Asia Pacific, and Rest of the World
  • To provide detailed information regarding the major drivers, restraints, opportunities, and challenges influencing the growth of the digital signage market
  • To study the complete value chain and related industry segments for the digital signage market
  • To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the market ecosystem, trends/disruptions impacting costumer’s business; technology analysis, pricing analysis; Porter’s five forces, key stakeholders & buying criteria; case study analysis; trade analysis; patent analysis; key conferences & events and tariff and regulations related to the digital signage market
  • To analyze opportunities in the market for various stakeholders by identifying the high-growth segments of the market
  • To strategically profile the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
  • To analyze competitive developments such as product launches, partnerships, collaborations, joint ventures and research and development (R&D) activities carried out by players in the digital signage market.

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

Country-wise Information:

  • Analysis for additional countries (up to five)

Company Information:

  • Detailed analysis and profiling of additional market players (up to five)
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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