Digital Signage Market

Digital Signage Market by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography (2021-2026)

Report Code: SE 2270 Feb, 2021, by marketsandmarkets.com

[265 Pages Report] The global Digital Signage Market size is expected to grow from USD 16.3 billion in 2021 to USD 27.8 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 11.2% from 2021 to 2026. The key factors fueling the growth include the growing adoption of digital signage in commercial applications, increasing infrastructure developments in emerging countries, surging demand for 4K & 8K resolution displays, and ongoing technological advancements in displays.

Digital Signage Market

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COVID-19 Impact on the global digital signage market

The outbreak of COVID-19 has hampered the demand for digital signage market in various sectors, such as retail, BFSI, education, entertainment and sports, hospitality on year-over-year (YOY) basis. However, the healthcare sector has witnessed steady demand for digital signage kiosks and information displays as the government and private sectors globally are looking to improve their healthcare infrastructure in a bid to fight against the COVID-19 pandemic.

Digital Signage Market Dynamics

Driver: Ongoing technological advancements in displays

With the advent of new display technologies, such as OLED displays, microLED displays, and electronic paper displays (EPD), the global display industry is expected to grow at a rapid pace across the world of digital signage market. Along with the increased adoption of LED displays and LCD in digital signage, OLED displays, microLED displays, and electronic paper displays (EPD) are also expected to witness significant demand in coming years owing to the rising use of advanced displays for presenting the information. Samsung Electronics (South Korea), LG Electronics (South Korea), and Sharp (Japan) are a few companies that design and manufacture advanced display technologies, including OLED displays. For instance, in November 2020, Panasonic launched its first commercial transparent OLED displays featuring 55-inch LG panels.

Moreover, direct-view fine-pixel LED displays are being developed by various companies such as Leyard (US), Sony (Japan), and Samsung Electronics (South Korea) for use by various display manufacturers in their premium displays meant for signage applications. The market for these displays is becoming highly competitive as the demand for direct-view fine-pixel LED displays is anticipated to be relatively higher than that of other display technologies. Ongoing technological advancements in displays are fueling the growth of the digital signage market as they help fulfill the requirements of companies to deliver relevant content to increase their customer base.

MicroLED displays use red, green, and blue (RGB) pixels to emit light and colors directly, without requiring color filters or backlit units. They have a fast response time and offer a high brightness level with low-power consumption. As microLED displays are thin, light, and bright with improved color gamut, fast response time, and long battery life, they are ideal for use in head-mounted displays (HMD). Companies such as Samsung Electronics (South Korea) and Sony (Japan) offer large-sized video walls and signage based on microLED displays for use in various retail and commercial applications of digital signage market.

Restraint: Prevailing trends of online advertising and broadcasting further triggered by COVID-19

Increasing expenditure by leading retailers and product suppliers on online and broadcast advertisements is expected to hinder the growth of the digital signage market in the future. The number of individuals using the Internet globally is growing rapidly and the advertising companies are targeting a large audience base through online promotions. The adoption of online advertising and broadcasting methods has increased after the outbreak and the spread of the COVID-19. Moreover, the pandemic has also hit the economic activities of several retail businesses worldwide. As a result, these businesses are targeting online advertisements more than ever to keep the expenditure on physical and stationary advertisements, including digital signage, less. This is expected to eventually lead to less requirement of digital signage products for advertisements in the near-term.

Online advertising and broadcasting have negatively impacted the growth of the digital signage market for a long time in the past as well, apart from the recent hit faced by digital billboards and likewise signage solutions as a result of the COVID-19. This is mainly due to the strict regulations adopted by several countries in the past few years to limit the use of digital billboards for outdoor electronic advertisements on highways and in highly populated urban areas to avoid their harmful impact on the environment and public health. Internet advertising contributes to the significant growth of the global ad-spend stimulating digital-ad innovations. Businesses across the world are, therefore, motivated to spend a significant amount on Internet advertising rather than on the physical/stationary counterparts. The rise in online advertising activities serves as a potential threat to the growth of the digital signage market.

Opportunity: Increasing adoption of cloud-based digital signage solutions by businesses during COVID-19

The spread of the COVID-19 affected companies worldwide by impacting their operations and making it difficult for them and their employees to maintain business continuity in digital signage market. In such challenging times, cloud computing has emerged as a savior for ensuring business connectivity. A number of providers of digital signage solutions are offering cloud-based digital signage platforms and solutions, which rely on web-based digital signage software for displaying messages and information on screens. These cloud solutions are highly flexible and reliable.

They are easier to use than server-based onsite digital signage solutions. Another benefit offered by cloud-based digital signage platforms is that they are highly scalable, thereby making them an obvious choice for applications wherein content is required to be controlled at multiple locations of digital signage market. Cloud-based digital signage platforms keep upfront costs for digital signage low, minimize the requirement of on-premises infrastructures, and lower the total cost of ownership (TCO) as there is no requirement of purchasing and maintaining an on-premises server. The availability of a subscription model is expected to further accelerate the adoption of cloud-based digital signage as businesses can make use of cloud-based digital signage platforms according to their business requirements.

The spread of the COVID-19 is expected to have further accelerated the adoption of advanced web-based tools for digital signage market to give increased power to businesses for interacting and communicating with their customers. For instance, Scala launched Designer Cloud, an advanced web-based design and media presentation tool for digital signage. It offers an easy to use intuitive user interface (UI) to create engaging digital experiences. Such experiences are expected to drive the adoption of cloud-based digital sign platforms and provide an opportunity for the growth of the digital signage market.

Challenge: Prevailing security issues associated with digital signage

Digital signage are used in various applications as a result of several advancements in signage hardware and software technologies in digital signage market. A number of private and public organizations have adopted digital signage for displaying real-time information, advertisements, product information, broadcast messages or news, etc. Several other companies are resorting to the indoor use in their internal environments for broadcasting messages, meetings, and other important information. However, the increasing use of these digital signage has also led to a rise in cyber threats in the form of phishing, ransomware attacks, malware downloads, etc. For instance, in 2018, a ransomware attack at the Bristol Airport in the UK took all the flight information screens offline, targeting the administrative systems of the airport and creating disruptions in airport services.

Commercial application segment to register largest market share of the digital signage market in during forecast period

The commercial application is expected to continue to account for the largest size of the global digital signage market through 2026. The growth of the digital signage for commercial applications can be mainly attributed to the rising adoption of digital signage products for advertising and content delivery to expand the customer base and enhance consumer satisfaction. Additionally, the growing digitalization in the retail and hospitality sector globally would further trigger the future market growth of digital signage for commercial applications.

Outdoor digital signage segment is expected to witness higher CAGR growth during the forecast period

Outdoor digital signages are robust digital display solutions that are suitable for placement and installation in outdoor environments and offer high visibility and durability in comparison to indoor digital displays. Outdoor digital signage are manufactured with inbuilt cooling systems to withstand harsh environmental conditions and high temperatures. Outdoor digital signage market are widely used in public places and transportation, sports, and hospitality applications. Outdoor digital signage displays, such as window display in the form of a storefront window display, are increasingly being adopted by retail businesses as their slim design and ultra-high brightness help to interact with target audience and display useful information related to specific products. Samsung, LG, Sharp, and Daktronics (US) are the leading players of outdoor digital signage displays.

52 inch and above display size segment to register largest market share of the digital signage market during forecast period

Digital signage with display size of 52 inches and above have witnessed rapid adoption in the past few decades. Earlier, digital signage with large display sizes were mainly limited to billboards. However, in recent past years, the segment has witnessed the increased application of these digital signage displays in the retail, corporate, education, government institutions, sports and entertainment, and other verticals of digital signage market. The increase in the adoption of streaming video services by businesses from various verticals, supplemented by the improvement in the wireless and wired network infrastructure globally, has accelerated the adoption of digital signage displays in this segment. Various advancements in video wall technology are also expected to boost the demand for signage displays in this segment.

APAC is expected to witness higher CAGR growth during the forecast period

APAC is projected to lead the digital signage from 2021 to 2026. Increasing adoption of the Internet of Things (IoT) and technologies that enable digital transformation across various sectors such as commercial, institutional, infrastructure, and industrial has fueled the demand for digital signage in APAC. In addition, strong economic growth, rise in consumerism, growth in the standards of living, increase in disposable income, high technological advancements, growth of retail space, and changes in lifestyles have accelerated the adoption of strong and reliable advertising media in the countries of the region. However, the rise of online advertising and issues related to the adoption of digital signage in various applications are expected to restrict the growth of the digital signage market in APAC.

Digital Signage Market by Region

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Key Market Players

Major players in the digital signage market are Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (Planar) (US), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Stratacache (US), BrightSign, LLC (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).

The top players have adopted merger & acquisition, partnership, collaboration, and product launch strategies to grow in the global digital signage market.

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Scope of the Report

Report Metric

Details

Market size available for years

2017–2026

Forecast Period

2021–2026

CAGR

 11.2%

Segments Covered

By Offering, By Product, By Installation Location, By Display Size, By Application, and By Region

Base Year

2020

This report categorizes the digital signage market based on offering, product, display size, installation location, application, and region available at the regional and global level

By Offering

  • Hardware
  • Software
  • Services

By Product

  • Standalone Display
  • Video Wall

By Display Size

  • Below 32 inch
  • Between 32 and 52 inches
  • Above 52 inch

By Installation Location

  • Indoor
  • Outdoor

By Application

  • Commercial
  • Institutional
  • Infrastructure
  • Industrial

By Region

  • APAC
  • North America
  • Europe
  • Middle East, Africa, and South America

Recent Developments

  • In November 2020, Sharp launched the new massive 8K Ultra-HD professional LCD. The new display packs in 33 million pixels and employs a wide color gamut color filter and optimized LED backlight phosphors. This helps the display to deliver brilliant clarity and reproduce improved gradations of red, blue, and green in the pixels. These benefits make the LCD suitable for use in corporate lobbies, museums, showrooms, and video production.
  • In November 2020, Panasonic commercially launched its new transparent OLED display module, which boasts of high image visibility. The 55-inch display module uses a self-illuminating transparent OLED display panel that does not require a backlight. The new product is suitable for use in commercial complexes, transit advertisements, retail stores, and public facilities such as lounge, museum, etc.
  • In October 2020, BrightSign announced its partnership with NEC Display Solutions to deliver integrated digital signage solutions for large-format displays. This includes the full range of NEC MultiSync V Series large-format displays integrated with BrightSign OPS digital signage media player. The new partnership aims at delivering relevant, targeted digital content to inform, entertain, direct, or inspire viewers in retail stores, museums, corporate environments, restaurants, and other public settings.
  • In September 2020, Samsung announced its partnership with d’strict, a Seoul-based design studio company, to offer groundbreaking new media art on Samsung’s SMART signage. The partnership will lead to the production of new media art pieces for potential customers of Samsung SMART signage and will showcase enhanced content on the latest display technology. Additionally, the partnership is aimed at broadening the opportunities for Samsung SMART signage beyond simple information delivery and allow businesses to use these displays as media art platforms.
  • In September 2020, Barco announced the launch of WallConnect Cloud, a new cloud-based remote monitoring and management platform for its video walls. The cloud solution offers remote diagnostics and management for optimal uptime, allowing system integrators to monitor and diagnose their installed base of video walls, enabling them to remotely check the status, diagnose, and control a number of critical parameters.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 33)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION
           1.2.1 GENERAL INCLUSIONS & EXCLUSIONS
           1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL
           1.2.3 INCLUSIONS AND EXCLUSIONS AT OFFERING LEVEL
           1.2.4 INCLUSIONS AND EXCLUSIONS AT PRODUCT LEVEL
           1.2.5 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL
           1.2.6 INCLUSIONS AND EXCLUSIONS AT INSTALLATION LOCATION LEVEL
    1.3 SCOPE
           1.3.1 MARKETS COVERED
           FIGURE 1 MARKET SEGMENTATION
           1.3.2 GEOGRAPHIC SCOPE
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 PACKAGE SIZE
    1.6 MARKET STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 39)
    2.1 RESEARCH DATA
           FIGURE 2 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakdown of primary interviews
                    2.1.2.2 Key participants in primary processes across value chain of market
                    2.1.2.3 Key data from primary sources
                    2.1.2.4 Key industry insights
    2.2 MARKET SIZE ESTIMATION
           FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)—REVENUE GENERATED BASED ON SALES
           FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM–UP (SUPPLY SIDE)—ILLUSTRATION OF REVENUE ESTIMATION OF COMPANIES BASED ON SALES
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for estimating market size using bottom-up approach
           FIGURE 5 DIGITAL SIGNAGE MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for estimating market size using top-down approach
           FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 7 DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS
    2.5 STUDY LIMITATIONS

3 EXECUTIVE SUMMARY (Page No. - 50)
           FIGURE 8 COMPARISON CHART FOR DIGITAL SIGNAGE MARKET WITH RESPECT TO IMPACT OF COVID-19
           TABLE 1 COMPARISON TABLE FOR MARKET PERTAINING TO IMPACT OF COVID-19 (USD BILLION)
    3.1 PRE-COVID-19
    3.2 REALISTIC SCENARIO (POST-COVID-19)
    3.3 PESSIMISTIC SCENARIO (POST-COVID-19)
    3.4 OPTIMISTIC SCENARIO (POST-COVID-19)
           FIGURE 9 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR FROM 2021 TO 2026
           FIGURE 10 COMMERCIAL SEGMENT, BY APPLICATION, TO HOLD LARGEST MARKET SHARE BY 2026
           FIGURE 11 INDOOR INSTALLATION LOCATION SEGMENT TO HOLD LARGER MARKET SHARE BY 2026
           FIGURE 12 APAC MARKET TO EXHIBIT HIGHEST CAGR FROM 2021 TO 2026

4 PREMIUM INSIGHTS (Page No. - 57)
    4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN MARKET
           FIGURE 13 GROWING ADOPTION OF DIGITAL SIGNAGE FOR ADVERTISEMENT, BRANDING, AND BROADCAST OF INFORMATION BY BUSINESSES AND INSTITUTIONS IN COMMERCIAL SECTOR TO BOOST MARKET GROWTH
    4.2 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
           FIGURE 14 ABOVE 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET BY 2026
    4.3 MARKET, BY PRODUCT
           FIGURE 15 STANDALONE DISPLAY SEGMENT TO HOLD LARGEST SHARE OF MARKET BY 2026
    4.4 MARKET IN APAC, BY APPLICATION AND COUNTRY
           FIGURE 16 COMMERCIAL SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARES OF MARKET IN APAC BY 2026
    4.5 MARKET, BY COUNTRY
           FIGURE 17 MARKET IN INDIA TO REGISTER HIGHEST CAGR FROM 2021 TO 2026

5 MARKET OVERVIEW (Page No. - 61)
    5.1 INTRODUCTION
    5.2 DIGITAL SIGNAGE MARKET DYNAMICS
           FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increasing adoption of digital signage in commercial applications
                    5.2.1.2 Ongoing technological advancements in displays
                    5.2.1.3 Surging demand for 4K and 8K resolution displays
                    5.2.1.4 Increasing infrastructure developments in emerging countries
           FIGURE 19 MARKET DRIVERS AND THEIR IMPACT
           5.2.2 RESTRAINTS
                    5.2.2.1 Prevailing trends of online advertising and broadcasting further triggered by COVID-19
           FIGURE 20 DIGITAL SIGNAGE MARKET RESTRAINTS AND THEIR IMPACT
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Rising demand for smart digital signage triggered by spread of COVID-19
                    5.2.3.2 Ongoing disruption in retail sector through digital transformation of retail stores into smart stores
                    5.2.3.3 Growing demand for contactless engagement in COVID-19 era
                    5.2.3.4 Increasing adoption of cloud-based digital signage solutions by businesses during COVID-19
           FIGURE 21 MARKET OPPORTUNITIES AND THEIR IMPACT
           5.2.4 CHALLENGES
                    5.2.4.1 Developing robust digital signage suitable for harsh environmental conditions
                    5.2.4.2 Prevailing security issues associated with digital signage
           FIGURE 22 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS FROM 2018 TO 2020
           FIGURE 23 MARKET CHALLENGES AND THEIR IMPACT
    5.3 VALUE CHAIN ANALYSIS
           FIGURE 24 VALUE CHAIN ANALYSIS OF MARKET
    5.4 MARKET MAP
           TABLE 2 DIGITAL SIGNAGE MARKET: ECOSYSTEM
           FIGURE 25 KEY PLAYERS IN MARKET ECOSYSTEM
    5.5 AVERAGE SELLING PRICE TREND
           FIGURE 26 AVERAGE SELLING PRICE (ASP) TREND OF LCD IN MARKET
    5.6 CASE STUDY ANALYSIS
           5.6.1 SAMSUNG SMART SIGNAGE ACCELERATES FULL DIGITALIZATION OF DRIVE-THRU OF MCDONALD’S
           5.6.2 USE OF SONY DIGITAL SIGNAGE BY SUZUKI TO DRIVE MESSAGE HOME
    5.7 REGULATIONS LANDSCAPE
    5.8 PATENT LANDSCAPE
           FIGURE 27 NUMBER OF PATENTS RELATED TO DIGITAL SIGNAGE PUBLISHED FROM 2011 TO 2020
           FIGURE 28 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS FROM 2011 TO 2020
           TABLE 3 KEY PATENTS FROM 2018 TO 2020
    5.9 TECHNOLOGY ANALYSIS
    5.10 TRADE ANALYSIS : DIGITAL SIGNAGE MARKET 
           FIGURE 29 EXPORT FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528, BY KEY COUNTRIES (2015-2019)
           TABLE 4 EXPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528 FROM 2015 TO 2019
           FIGURE 30 IMPORT FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528, BY KEY COUNTRIES (2015-2019)
           TABLE 5 IMPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528 FROM 2015 TO 2019
    5.11 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 31 PORTER’S FIVE FORCES ANALYSIS
           TABLE 6 PORTER’S FIVE FORCES ANALYSIS WITH THEIR WEIGHTAGE IMPACT
           5.11.1 THREAT OF NEW ENTRANTS
           5.11.2 THREAT OF SUBSTITUTES
           5.11.3 BARGAINING POWER OF SUPPLIERS
           5.11.4 BARGAINING POWER OF BUYERS
           5.11.5 INTENSITY OF COMPETITIVE RIVALRY
    5.12 TRENDS/ DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
           FIGURE 32 REVENUE SHIFT FOR MARKET

6 DIGITAL SIGNAGE MARKET, BY OFFERING (Page No. - 88)
    6.1 INTRODUCTION
           FIGURE 33 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
           TABLE 7 MARKET, BY OFFERING, 2017–2020 (USD BILLION)
           TABLE 8 MARKET, BY OFFERING, 2021–2026 (USD BILLION)
    6.2 HARDWARE
           6.2.1 GROWING ADOPTION OF LARGE SCREEN DIGITAL SIGNAGE IN RETAIL SECTOR AND ADVERTISING SPACES TO BOOST MARKET GROWTH
           FIGURE 34 DISPLAY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 9 MARKET FOR HARDWARE, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 10 MARKET FOR HARDWARE, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 11 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION, 2017–2020 (USD BILLION)
           TABLE 12 MARKET FOR HARDWARE, BY REGION, 2021–2026 (USD BILLION)
           TABLE 13 MARKET FOR HARDWARE, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 14 MARKET FOR HARDWARE, BY APPLICATION, 2021–2026 (USD MILLION)
           TABLE 15 MARKET FOR HARDWARE IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 16 MARKET FOR HARDWARE IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 17 MARKET FOR HARDWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD BILLION)
           TABLE 18 MARKET FOR HARDWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD BILLION)
           TABLE 19 MARKET FOR HARDWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 20 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           6.2.2 DISPLAYS
                    6.2.2.1 Leading-edge display such as fine-pixel LED and OLED to play a vital role in growth of digital signage
                    6.2.2.2 Display, by technology
           TABLE 21 MARKET FOR DISPLAYS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
           TABLE 22 MARKET FOR DISPLAYS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                               6.2.2.2.1 LCD display
                                                    6.2.2.2.1.1 LCDs with LED backlights to witness higher demand than commercial grade LCDs in LCD display market
           FIGURE 35 MARKET FOR LCD DISPLAY BY SIZE BETWEEN 2021 AND 2026
                               6.2.2.2.2 OLED display
                                                    6.2.2.2.2.1 Emissive nature of OLED displays facilitates better contrast, clarity, and images with superior picture and motion quality digital signage market
                               6.2.2.2.3 Direct view fine pixel LED
                                                    6.2.2.2.3.1 Displays based on direct-view LED technology do not need additional backlighting panel or color filters
                               6.2.2.2.4 Direct view large pixel LED
                                                    6.2.2.2.4.1 Direct view large pixel LED displays are designed to be viewed from distance and can withstand harsh sunlight and artificial light sources where extreme brightness is critical
                               6.2.2.2.5 Other displays
                                                    6.2.2.2.5.1 Features including high contrast, smaller bezels, no ghosting, and longer lifespan offered by projection cube displays make them suitable for use in command and control centers
                    6.2.2.3 Display, by resolution
                               6.2.2.3.1 8K resolution
                               6.2.2.3.2 4K resolution
                               6.2.2.3.3 High definition (HD) and full high definition (FHD)
                    6.2.2.4 Display, by brightness
                               6.2.2.4.1 0–500 nits
                               6.2.2.4.2 501–1,000 nits
                               6.2.2.4.3 1,001–2,000 nits
                               6.2.2.4.4 2,001–3,000 nits
                               6.2.2.4.5 More than 3,000 nits
           6.2.3 MEDIA PLAYERS : DIGITAL SIGNAGE MARKET 
                    6.2.3.1 Advancements in digital media players have made them capable of handling and managing 4K ultra HD content on multiple digital screens
           6.2.4 PROJECTORS
                    6.2.4.1 Projectors used for digital signage are based on digital light processing (DLP) technology, liquid crystal display (LCD) technology, and liquid crystal on silicon (LCoS)
           6.2.5 OTHER ACCESSORIES
    6.3 SOFTWARE
           6.3.1 INCREASED INNOVATION IN FIELD OF SOFTWARE HAS EASED ITS USE IN DIGITAL SIGNAGE SOLUTIONS
           TABLE 23 MARKET FOR SOFTWARE, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 24 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY APPLICATION, 2021–2026 (USD MILLION)
           TABLE 25 MARKET FOR SOFTWARE IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 26 MARKET FOR SOFTWARE IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 27 MARKET FOR SOFTWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 28 MARKET FOR SOFTWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 29 MARKET FOR SOFTWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 30 MARKET FOR SOFTWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 31 MARKET FOR SOFTWARE, BY REGION, 2017–2020 (USD MILLION)
           TABLE 32 MARKET FOR SOFTWARE, BY REGION, 2021–2026 (USD MILLION)
           6.3.2 EDGE SERVER SOFTWARE
                    6.3.2.1 Edge server is installed as a common server to improve network efficiency
           6.3.3 CONTENT MANAGEMENT SYSTEM
                    6.3.3.1 Both standalone and software as a service (SaaS) media players are controlled by content management software
           6.3.4 OTHERS
    6.4 SERVICES
           TABLE 33 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 34 MARKET FOR SERVICES, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 35 MARKET FOR SERVICES, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 36 MARKET FOR SERVICES, BY APPLICATION, 2021–2026 (USD MILLION)
           TABLE 37 MARKET FOR SERVICES IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 38 MARKET FOR SERVICES IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 39 MARKET FOR SERVICES IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 40 MARKET FOR SERVICES IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 41 MARKET FOR SERVICES IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 42 MARKET FOR SERVICES IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 43 MARKET FOR SERVICES, BY REGION, 2017–2020 (USD MILLION)
           TABLE 44 MARKET FOR SERVICES, BY REGION, 2021–2026 (USD MILLION)
           6.4.1 INSTALLATION SERVICES
                    6.4.1.1 Factors to be considered for proper installation of displays include orientation of terminal and selection of proper enclosure
           6.4.2 MAINTENANCE & SUPPORT SERVICES
                    6.4.2.1 Support services are ones used for entire operational life of a display to maintain effective processing of system
           6.4.3 CONSULTING & OTHER SERVICES
                    6.4.3.1 Consulting involves analysis of space, environment, display content, display size, power consumption, and viewing distance

7 DIGITAL SIGNAGE MARKET, BY PRODUCT (Page No. - 112)
    7.1 INTRODUCTION
           FIGURE 36 VIDEO WALL SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
           TABLE 45 MARKET, BY PRODUCT, 2017–2020 (USD BILLION)
           TABLE 46 MARKET, BY PRODUCT, 2021–2026 (USD BILLION)
    7.2 VIDEO WALL
           7.2.1 INCREASING DEMAND FOR OLED VIDEO WALL DISPLAYS
    7.3 STANDALONE DISPLAY
           7.3.1 KIOSK
                    7.3.1.1 Interactive kiosk
                               7.3.1.1.1 Interactive kiosks help customers to gain immediate access to information, ensuring customer satisfaction
                    7.3.1.2 Automated teller machine (ATM)
                               7.3.1.2.1 ATMs today function as bill payment kiosks
                    7.3.1.3 Self-service kiosks
                               7.3.1.3.1 Increasing demand for personalized service and preference for shorter wait times have driven use of self-service kiosks
                    7.3.1.4 Vending kiosks
                               7.3.1.4.1 Integration of digital signage into vending kiosks help businesses to increase sales through digital promotions
           7.3.2 MENU BOARDS
                    7.3.2.1 Interactive menu boards
                               7.3.2.1.1 Restaurants worldwide are using digital menu boards to engage with customers
                    7.3.2.2 Non-interactive menu boards
                               7.3.2.2.1 High adoption rate of non-interactive menu boards in retail and quick service restaurant (QSR) sectors
           7.3.3 BILLBOARDS
                    7.3.3.1 Health and road safety issues associated with these billboards have limited their adoption in several countries
           7.3.4 GENERAL-PURPOSE INFORMATION DISPLAY

8 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE (Page No. - 119)
    8.1 INTRODUCTION
           FIGURE 37 ABOVE 52 INCH DISPLAY SIZE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 47 MARKET, BY DISPLAY SIZE, 2017–2020 (USD MILLION)
           TABLE 48 MARKET, BY DISPLAY SIZE, 2021–2026 (USD MILLION)
    8.2 BELOW 32 INCH
           8.2.1 SMALL SCREEN DISPLAYS OFFER INTEGRATED MEDIA PLAYER FUNCTIONALITY ELIMINATING NEED FOR EXTERNALLY LINKED MOUNTING MEDIA PLAYERS
    8.3 BETWEEN 32 AND 52 INCHES : DIGITAL SIGNAGE MARKET
           8.3.1 DIGITAL SIGNAGE DISPLAYS SIZED BETWEEN 32 AND 52 INCHES OFFER HIGH BRIGHTNESS MAKING THEM OPTIMAL FOR USE IN OUTDOOR ENVIRONMENT
    8.4 ABOVE 52 INCH
           8.4.1 INCREASING ADOPTION OF STREAMING VIDEO SERVICES BY BUSINESSES TO FUEL DEMAND FOR DIGITAL SIGNAGE DISPLAYS SIZED ABOVE 52 INCH

9 MARKET, BY INSTALLATION LOCATION (Page No. - 123)
    9.1 INTRODUCTION
           FIGURE 38 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
           TABLE 49 MARKET, BY INSTALLATION LOCATION, 2017–2020 (USD BILLION)
           TABLE 50 MARKET, BY INSTALLATION LOCATION, 2021–2026 (USD BILLION)
    9.2 INDOOR
           9.2.1 INDOOR DIGITAL SIGNAGE DISPLAY SOLUTIONS ARE USED FOR CLOSED ROOM ENVIRONMENTS IN HEALTHCARE, EDUCATION, CORPORATE AND BROADCAST, AND RETAIL VERTICALS
           TABLE 51 DIGITAL SIGNAGE MARKET FOR INDOOR LOCATION, BY APPLICATION TYPE, 2017–2020 (USD MILLION)
           TABLE 52 MARKET FOR INDOOR LOCATION, BY APPLICATION TYPE, 2021–2026 (USD MILLION)
    9.3 OUTDOOR
           9.3.1 LARGE FORMAT DISPLAYS ARE MAINLY USED FOR OUTDOOR LOCATIONS
           TABLE 53 MARKET FOR OUTDOOR LOCATION, BY APPLICATION TYPE, 2017–2020 (USD MILLION)
           TABLE 54 MARKET FOR OUTDOOR LOCATION, BY APPLICATION TYPE, 2021–2026 (USD MILLION)

10 DIGITAL SIGNAGE MARKET, BY APPLICATION (Page No. - 129)
     10.1 INTRODUCTION
           FIGURE 39 INFRASTRUCTURE APPLICATION TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 55 MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 56 MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
     10.2 COMMERCIAL
        &nnbsp;  TABLE 57 MARKET FOR COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 58 MARKET FOR COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 59 MARKET FOR COMMERCIAL APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 60 MARKET FOR COMMERCIAL APPLICATION, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 61 MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
           TABLE 62 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
             10.2.1 RETAIL
                        10.2.1.1 Growing retail space and increasing number of retail stores across world are propelling growth of retail signage market
           TABLE 63 MARKET FOR RETAIL, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 64 MARKET FOR RETAIL, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 65 MARKET FOR RETAIL, BY REGION, 2017–2020 (USD MILLION)
           TABLE 66 MARKET FOR RETAIL, BY REGION, 2021–2026 (USD MILLION)
             10.2.2 CORPORATE AND BROADCAST
                        10.2.2.1 Digital signage is effective medium for communication with prospective clients as well as employees in corporate sector
           TABLE 67 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 68 MARKET FOR CORPORATE AND BROADCAST,BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 69 MARKET FOR CORPORATE AND BROADCAST, BY REGION, 2017–2020 (USD MILLION)
           TABLE 70 MARKET FOR CORPORATE AND BROADCAST, BY REGION, 2021–2026 (USD MILLION)
             10.2.3 HEALTHCARE
                        10.2.3.1 Digital signage displays in healthcare are used to display advertisements and appointment-related and other important medical information
           TABLE 71 MARKET FOR HEALTHCARE, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 72 MARKET FOR HEALTHCARE, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 73 MARKET FOR HEALTHCARE, BY REGION, 2017–2020 (USD MILLION)
           TABLE 74 MARKET FOR HEALTHCARE, BY REGION, 2021–2026 (USD MILLION)
             10.2.4 HOSPITALITY
                        10.2.4.1 Digital signage solutions are adopted in hotels, resorts, restaurants, casinos, and cruise ships to enhance overall leisure experience of customers
           TABLE 75 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 76 MARKET FOR HOSPITALITY, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 77 MARKET FOR HOSPITALITY, BY REGION, 2017–2020 (USD MILLION)
           TABLE 78 MARKET FOR HOSPITALITY, BY REGION, 2021–2026 (USD MILLION)
             10.2.5 GOVERNMENT
                        10.2.5.1 Digital signage displays are used by government organizations to promote policies and schemes
           TABLE 79 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 80 MARKET FOR GOVERNMENT, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 81 MARKET FOR GOVERNMENT, BY REGION, 2017–2020 (USD MILLION)
           TABLE 82 MARKET FOR GOVERNMENT, BY REGION, 2021–2026 (USD MILLION)
     10.3 INFRASTRUCTURE
           TABLE 83 MARKET FOR INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD BILLION)
           TABLE 84 MARKET FOR INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD BILLION)
           TABLE 85 MARKET FOR INFRASTRUCTURE APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 86 MARKET FOR INFRASTRUCTURE APPLICATION,BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 87 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION, BY REGION, 2017–2020 (USD MILLION)
           TABLE 88 MARKET FOR INFRASTRUCTURE APPLICATION, BY REGION, 2021–2026 (USD MILLION)
             10.3.1 TRANSPORTATION AND PUBLIC PLACES
                        10.3.1.1 Digital signage displays provide travelers with vital information regarding schedules and timings of arrivals and departures of trains and flights
           TABLE 89 MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 90 MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 91 MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY REGION, 2017–2020 (USD MILLION)
           TABLE 92 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY REGION, 2021–2026 (USD MILLION)
             10.3.2 SPORTS AND ENTERTAINMENT
                        10.3.2.1 Digital signage solutions aid in informing, inspiring, and entertaining customers in sports and entertainment applications
           TABLE 93 MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 94 MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 95 MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2017–2020 (USD MILLION)
           TABLE 96 MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2021–2026 (USD MILLION)
     10.4 INSTITUTIONAL
           TABLE 97 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
           TABLE 98 MARKET FOR INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 99 MARKET FOR INSTITUTIONAL APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 100 MARKET FOR INSTITUTIONAL APPLICATION, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 101 MARKET FOR INSTITUTIONAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
           TABLE 102 MARKET FOR INSTITUTIONAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
             10.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
                        10.4.1.1 Financial institutions extensively utilize large display devices for displaying volatile real-time information
           TABLE 103 DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 104 MARKET FOR BFSI, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 105 MARKET FOR BFSI, BY REGION, 2017–2020 (USD MILLION)
           TABLE 106 MARKET FOR BFSI, BY REGION, 2021–2026 (USD MILLION)
             10.4.2 EDUCATION
                        10.4.2.1 Interactive signage systems in educational institutions act as emergency broadcast systems and quickly alert students and staff in case of emergency
           TABLE 107 MARKET FOR EDUCATION, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 108 MARKET FOR EDUCATION, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 109 MARKET FOR EDUCATION, BY REGION, 2017–2020 (USD MILLION)
           TABLE 110 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2021–2026 (USD MILLION)
     10.5 INDUSTRIAL
             10.5.1 DIGITAL SIGNAGE SYSTEMS IN MANUFACTURING APPLICATION CAN INCREASE AWARENESS AMONG WORKERS TOWARD THEIR SAFETY
           TABLE 111 MARKET FOR INDUSTRIAL APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 112 MARKET FOR INDUSTRIAL APPLICATION, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 113 MARKET FOR INDUSTRIAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
           TABLE 114 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
     10.6 MOST IMPACTED SEGMENT OF MARKET BY COVID-19
             10.6.1 HEALTHCARE
           FIGURE 40 PRE- AND POST-COVID-19 COMPARISON OF MARKET FOR HEALTHCARE APPLICATION
           TABLE 115 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF MARKET FOR HEALTHCARE APPLICATION, 2017–2026 (USD MILLION)
                        10.6.1.1 Impact analysis
     10.7 LEAST IMPACTED SEGMENT OF MARKET BY COVID-19
             10.7.1 INDUSTRIAL
           FIGURE 41 PRE- AND POST-COVID-19 COMPARISON OF MARKET FOR INDUSTRIAL
           TABLE 116 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, 2017–2026 (USD MILLION)
                        10.7.1.1 Impact analysis

11 GEOGRAPHIC ANALYSIS (Page No. - 157)
     11.1 INTRODUCTION
           FIGURE 42 MARKET IN APAC TO GROW AT HIGHEST CAGR FROM 2021 TO 2026
           TABLE 117 MARKET, BY REGION, 2017–2020 (USD BILLION)
           TABLE 118 MARKET, BY REGION, 2021–2026 (USD BILLION)
     11.2 NORTH AMERICA
           FIGURE 43 SNAPSHOT OF MARKET IN NORTH AMERICA
           TABLE 119 MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2020 (USD MILLION)
           TABLE 120 MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 121 MARKET IN NORTH AMERICA, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 122 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION, 2021–2026 (USD MILLION)
             11.2.1 US
                        11.2.1.1 US is one of largest global adopters of digital signage solutions in sports and entertainment application
             11.2.2 CANADA
                        11.2.2.1 Canada to witness rapid adoption of technologies such as interactive displays and interactive kiosks in retail and public spaces
             11.2.3 MEXICO
                        11.2.3.1 Transportation application to increase adoption of digital signage solutions for managing and delivering targeted updated content across underground metro stations
             11.2.4 IMPACT OF COVID-19 ON NORTH AMERICA
           FIGURE 44 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN NORTH AMERICA, 2017–2026 (USD BILLION)
           TABLE 123 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN NORTH AMERICA, 2017–2026 (USD BILLION)
                        11.2.4.1 Impact of COVID-19 on US
                        11.2.4.2 Impact of COVID-19 on Canada
                        11.2.4.3 Impact of COVID-19 on Mexico
     11.3 EUROPE
           FIGURE 45 SNAPSHOT OF MARKET IN EUROPE
           TABLE 124 MARKET IN EUROPE, BY COUNTRY, 2017–2020 (USD MILLION)
           TABLE 125 MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 126 DIGITAL SIGNAGE MARKET IN CENTRAL EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 127 MARKET IN EUROPE, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 128 MARKET IN EUROPE, BY APPLICATION, 2021–2026 (USD MILLION)
             11.3.1 GERMANY
                        11.3.1.1 Highly sustainable and advanced infrastructure facilities in Germany to promote adoption of digital signage solutions
             11.3.2 FRANCE
                        11.3.2.1 Rapid emergence of digital-first marketers in country to boost demand for digital signage
             11.3.3 UK
                        11.3.3.1 UK has witnessed a growing implementation of digital signage solutions in education and healthcare sectors
             11.3.4 SPAIN
                        11.3.4.1 Increasing transition of traditional retail stores into smart stores to accelerate market growth in retail application
             11.3.5 ITALY
                        11.3.5.1 Growing retail and QSR space in Italy to provide significant opportunities for digital signage providers
             11.3.6 REST OF EUROPE
                        11.3.6.1 Higher economic status of Europeans enables them to adopt advanced digital signage solutions
             11.3.7 IMPACT OF COVID-19 ON EUROPE DIGITAL SIGNAGE MARKET 
           FIGURE 46 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN EUROPE, 2017–2026 (USD BILLION)
           TABLE 129 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN EUROPE, 2017–2026 (USD BILLION)
                        11.3.7.1 Impact of COVID-19 on Germany
                        11.3.7.2 Impact of COVID-19 on France
                        11.3.7.3 Impact of COVID-19 on UK
                        11.3.7.4 Impact of COVID-19 on Rest of Europe
     11.4 APAC
           FIGURE 47 SNAPSHOT OF DIGITAL SIGNAGE MARKET IN APAC
           TABLE 130 MARKET IN APAC, BY COUNTRY, 2017–2020 (USD MILLION)
           TABLE 131 MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 132 MARKET IN APAC, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 133 MARKET IN APAC, BY APPLICATION, 2021–2026 (USD MILLION)
             11.4.1 CHINA
                        11.4.1.1 Growing retail infrastructure in China is expected to have major impact on the market
             11.4.2 JAPAN
                        11.4.2.1 Digital signage has witnessed widespread acceptance in retail spaces, healthcare, hospitality, and entertainment applications in Japan
             11.4.3 SOUTH KOREA
                        11.4.3.1 Presence of display companies such as Samsung Display and LG Display to drive development of advanced display technologies
             11.4.4 INDIA
                        11.4.4.1  Market to witness huge opportunities owing to increasing expenditure on advertisements, urbanization, and formation of organized retail application
             11.4.5 AUSTRALIA
                        11.4.5.1 Digital signage solutions have been deployed in large numbers in retail and transportation applications
             11.4.6 REST OF APAC
                        11.4.6.1 Digital transformation has led to several advancements in retail, transportation, and BFSI sectors in Rest of APAC
             11.4.7 IMPACT OF COVID-19 ON APAC
           FIGURE 48 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN APAC, 2017–2026 (USD BILLION)
           TABLE 134 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN APAC, 2017–2026 (USD BILLION)
                        11.4.7.1 Impact of COVID-19 on China
                        11.4.7.2 Impact of COVID-19 on Japan
                        11.4.7.3 Impact of COVID-19 on South Korea
                        11.4.7.4 Impact of COVID-19 on India
                        11.4.7.5 Impact of COVID-19 on Rest of APAC
     11.5 REST OF THE WORLD (R0W)
           TABLE 135 MARKET IN ROW, BY REGION, 2017–2020 (USD MILLION)
           TABLE 136 MARKET IN ROW, BY REGION, 2021–2026 (USD MILLION)
             11.5.1 MIDDLE EAST
                        11.5.1.1 Growing retail sector has led to high penetration of digital signages and video wall displays for branding and advertising
             11.5.2 AFRICA
                        11.5.2.1 Improvements in technology ecosystems have led to digitalization of major economies such as South Africa and Nigeria
             11.5.3 SOUTH AMERICA
                        11.5.3.1 Retail industry has been witnessing tremendous growth in recent years in South America, especially in Brazil
             11.5.4 IMPACT OF COVID-19 ON REST OF THE WORLD (ROW)
           FIGURE 49 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN ROW, 2017–2026 (USD BILLION)
           TABLE 137 PRE- VS. POST-COVID-19 SCENARIO: MARKET IN ROW, 2017–2026 (USD BILLION)
                        11.5.4.1 Impact of COVID-19 on Middle East & Africa (MEA)
                        11.5.4.2 Impact of COVID-19 on South America

12 COMPETITIVE LANDSCAPE (Page No. - 189)
     12.1 OVERVIEW
           FIGURE 50 COMPANIES ADOPTED PRODUCT DEVELOPMENT AND LAUNCHES AS KEY GROWTH STRATEGIES FROM JANUARY 2016 TO NOVEMBER 2020
     12.2 MARKET SHARE AND RANKING ANALYSIS
           FIGURE 51 DIGITAL SIGNAGE MARKET : MARKET SHARE ANALYSIS
           TABLE 138 MARKET: DEGREE OF COMPETITION
           TABLE 139 MARKET: MARKET RANKING ANALYSIS
     12.3 5-YEAR COMPANY REVENUE ANALYSIS
           FIGURE 52 REVENUE ANALYSIS FOR KEY COMPANIES IN PAST 5 YEARS
     12.4 COMPANY EVALUATION QUADRANT, 2020
           FIGURE 53 MARKET (GLOBAL) COMPANY EVALUATION MATRIX, 2020
             12.4.1 STAR
             12.4.2 PERVASIVE
             12.4.3 EMERGING LEADER
             12.4.4 PARTICIPANT
     12.5 COMPETITIVE BENCHMARKING : DIGITAL SIGNAGE MARKET 
             12.5.1 PRODUCT FOOTPRINT (22 COMPANIES)
           TABLE 140 COMPANY APPLICATION FOOTPRINT (22 COMPANIES)
           TABLE 141 COMPANY REGION FOOTPRINT (22 COMPANIES)
           TABLE 142 COMPANY PRODUCT FOOTPRINT (22 COMPANIES)
             12.5.2 MARKET SHARE/ RANK (22 COMPANIES)
     12.6 STARTUP/SME EVALUATION MATRIX, 2020
           FIGURE 54 MARKET (GLOBAL) STARTUP/SME EVALUATION MATRIX, 2020
             12.6.1 PROGRESSIVE COMPANIES
             12.6.2 RESPONSIVE COMPANIES
             12.6.3 DYNAMIC COMPANIES
             12.6.4 STARTING BLOCKS
     12.7 COMPETITIVE SCENARIO AND TRENDS
             12.7.1 PRODUCT LAUNCHES AND DEVELOPMENTS
           TABLE 143 MARKET: PRODUCT LAUNCHES, JANUARY 2017-NOVEMBER 2020
             12.7.2 DEALS
           TABLE 144 DIGITAL SIGNAGE MARKET: DEALS, JANUARY 2017-NOVEMBER 2020

13 COMPANY PROFILES (Page No. - 209)
(Business Overview, Products/solutions/services offered, Recent Developments, COVID-19-related developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))* 
     13.1 INTRODUCTION
     13.2 KEY PLAYERS
             13.2.1 SAMSUNG ELECTRONICS
           FIGURE 55 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
           TABLE 145 SAMSUNG ELECTRONICS: BUSINESS OVERVIEW
             13.2.2 LG ELECTRONICS
           FIGURE 56 LG ELECTRONICS: COMPANY SNAPSHOT
           TABLE 146 LG ELECTRONICS: BUSINESS OVERVIEW
             13.2.3 SHARP CORPORATION
           FIGURE 57 SHARP CORPORATION: COMPANY SNAPSHOT
           TABLE 147 SHARP CORPORATION: BUSINESS OVERVIEW
             13.2.4 LEYARD OPTOELECTRONIC
           FIGURE 58 LEYARD OPTOELECTRONIC: COMPANY SNAPSHOT
           TABLE 148 LEYARD OPTOELECTRONIC: BUSINESS OVERVIEW
             13.2.5 SONY CORPORATION
           FIGURE 59 SONY CORPORATION: COMPANY SNAPSHOT
           TABLE 149 SONY CORPORATION: BUSINESS OVERVIEW
             13.2.6 BARCO
           FIGURE 60 BARCO: COMPANY SNAPSHOT
           TABLE 150 BARCO: BUSINESS OVERVIEW
             13.2.7 PANASONIC CORPORATION
           FIGURE 61 PANASONIC CORPORATION: COMPANY SNAPSHOT
           TABLE 151 PANASONIC CORPORATION: BUSINESS OVERVIEW
             13.2.8 SHANGHAI GOODVIEW ELECTRONICS
           TABLE 152 SHANGHAI GOODVIEW ELECTRONICS: BUSINESS OVERVIEW
             13.2.9 AU OPTRONICS
           FIGURE 62 AU OPTRONICS: COMPANY SNAPSHOT
           TABLE 153 AU OPTRONICS: BUSINESS OVERVIEW
             13.2.10 BRIGHTSIGN, LLC.
           TABLE 154 BRIGHTSIGN, LLC.: BUSINESS OVERVIEW
     13.3 OTHER PLAYERS
             13.3.1 STRATACACHE
             13.3.2 E INK HOLDINGS
             13.3.3 BENQ CORPORATION
             13.3.4 INTUIFACE
             13.3.5 DAKTRONICS
             13.3.6 OMNIVEX CORPORATION
             13.3.7 DELTA ELECTRONICS
             13.3.8 KEYWEST TECHNOLOGY
             13.3.9 EXCEPTIONAL 3D
             13.3.10 CHRISTIE DIGITAL SYSTEMS
*Details on Business Overview, Products/solutions/services offered, Recent Developments, COVID-19-related developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies. 

14 APPENDIX (Page No. - 259)
     14.1 INSIGHTS OF INDUSTRY EXPERTS
     14.2 QUESTIONNAIRE FOR DIGITAL SIGNAGE MARKET
     14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.4 AVAILABLE CUSTOMIZATIONS
     14.5 RELATED REPORTS
     14.6 AUTHOR DETAILS

The study involved four major activities for estimating the size of the digital signage market. Exhaustive secondary research has been carried out to collect information relevant to the market, its peer markets, and its parent market. Primary research has been undertaken to validate key findings, assumptions, and sizing with the industry experts across the value chain of market. Both top-down and bottom-up approaches have been employed to estimate the complete market size. It has been followed by the market breakdown and data triangulation methods to estimate the size of different segments and subsegments of the market.

Secondary Research

The research methodology that has been used to estimate and forecast the size of the digital signage market began with the acquisition of data related to the revenues of key vendors in the market through secondary research. The secondary research referred to for this research study involved digital signage federation and digital place-based advertising association. Moreover, the study involved extensive use of secondary sources, directories, and databases, such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of market. Vendor offerings have been taken into consideration to determine the market segmentation. The entire research methodology included the study of annual reports, press releases, and investor presentations of companies; white papers; and certified publications and articles by recognized authors; directories; and databases.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the digital signage market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand and supply-side players across key regions, namely, North America, Europe, APAC, and Middle East and Africa (MEA) and South America. Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents.

Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report. After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

Digital Signage Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches have been used to estimate and validate the size of digital signage market and its segments. The research methodology used to estimate the market size includes the following:

  • Key players in the market have been identified through extensive secondary research
  • The supply chain and the size of market, in terms of value, have been determined through primary and secondary research processes
  • Several primary interviews have been conducted with key opinion leaders related to digital signage market including key OEMs, IDMs, and Tier I suppliers.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources
  • Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.

Digital Signage Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size—using the market size estimation process explained above—the market has been split into several segments and subsegments. Data triangulation and market breakdown procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for each segment and subsegment of the market. The data has been triangulated by studying various factors and trends from both demand and supply sides of the digital signage market.

Report Objectives

  • To describe, segment, and forecast the overall size of market based on offering, product, display size, installation location, application, and region
  • To describe, analyze, and forecast the market size for various segments with regard to 4 main regions—Asia Pacific (APAC), North America, Europe, and Rest of the World which includes Middle East, Africa, and South America
  • To analyze and forecast the market size, in terms of value (USD million/billion), for the digital signage market
  • To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
  • To briefly describe the digital signage value chain
  • To segment and forecast the market size by offering (hardware, software, and services)
  • To segment and forecast the market size by product (video wall and standalone display)
  • To segment and forecast the market size by display size (below 32 inch, between 32 and 52 inches, and above 52 inch)
  • To segment and forecast the digital signage market size by installation location (indoor and outdoor)
  • To segment and forecast the market size for application (commercial, institutional, infrastructure, and industrial)
  • To forecast the market size in key regions, namely, North America, Asia Pacific (APAC), Europe, and the Middle East, Africa, and South America
  • To analyze competitive developments such as product launches and developments, partnerships, acquisitions, contracts, expansions, and research and development (R&D) activities in the digital signage market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
  • Additional country-level analysis of digital signage market
  • Estimation of the market size of the segments of market based on different subsegments
Digital Signage Market Size,  Share & Growth Report
Report Code
SE 2270
Published ON
Feb, 2021
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