Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography - Global Forecast to 2026
[265 Pages Report] The global digital signage market is estimated to be USD 16.3 billion in 2021 and projected to reach USD 27.8 billion by 2026; at a CAGR of 11.2%. Key factors fueling the growth of this market include the growing adoption of digital signage in commercial applications, increasing infrastructure developments in emerging countries, surging demand for 4K & 8K resolution displays, and ongoing technological advancements in displays.
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COVID-19 Impact on the Global Digital Signage Market
The digital signage market includes key companies such as Samsung Electronics, LG Electronics, Sharp Corporation, Leyard Optoelectronic, Sony Corporation, Barco, Panasonic Corporation, Shanghai Goodview Electronics, AU Optronics, and BrightSign. These companies have their manufacturing facilities and corporate offices spread across various countries across Asia Pacific, Europe, North America, and RoW. The digital signage products manufactured by these companies are purchased by several stakeholders for various applications. COVID-19 not only impacted the operations of the various digital signage manufacturers companies, but also affected the businesses of their suppliers and distributers. The faill in export shipments and slow domestic demand for digital signage and display products in comparison to pre COVID-19 levels is also expected to negatively impact and slightly stagnate the demand for digital signage in short term.
Digital Signage Market Dynamics
Driver: Increasing adoption of digital signage in commercial applications
The digital signage market is witnessing significant growth worldwide owing to the fact that a number of digital signage are being installed in commercial places such as retail stores, hospitality centers, and other public spaces for advertising, as well as displaying product information, instructions, directions, entertaining content, etc. The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with their customers, thereby attracting new business opportunities for them by increasing brand awareness among consumers, improving the operating efficiency of businesses, catching the attention of passersby, promoting new products in the market, and enhancing customer experiences.
Restraint: Prevailing trends of online advertising and broadcasting further triggered by COVID-19
Increasing expenditure by leading retailers and product suppliers on online and broadcast advertisements is expected to hinder the growth of the digital signage market in the future. The number of individuals using the Internet globally is growing rapidly and the advertising companies are targeting a large audience base through online promotions. The adoption of online advertising and broadcasting methods has increased after the outbreak and the spread of the COVID-19. Internet advertising contributes to the significant growth of the global ad-spend stimulating digital-ad innovations. Businesses across the world are, therefore, motivated to spend a significant amount on Internet advertising rather than on the physical/stationary counterparts.
Opportunity: Growing demand for contactless engagement in COVID-19 era
The pandemic has encouraged businesses to accelerate the use of voice-based interfaces that use audio-video (AV) interactions in physical places such as retail stores, restaurants, airports, and museums to understand the requirements of consumers. Various consumer-centric businesses are making use of smart digital signage for interactions that are personalized and contextual. Businesses are also opting for temperature-sensing digital signage kiosks, which feature not only large screens displaying dynamic digital information such as rules, wait times, instructions, and other relevant information but also have optional touch-free dispensers, temperature monitors, etc.
Challenges: Developing robust digital signage suitable for harsh environmental conditions
Digital signage are used in indoor and outdoor applications. In outdoor applications, they are used in the form of kiosks, billboards, and signboards. Harsh weather conditions, such as rain, snow, dirt, and extreme temperatures, can affect the performance of the digital signage and even might degrade their future performance. Digital signage, which are exposed to direct sunlight for long hours over a period of time, can also develop thermal management issues. This can affect the longevity of displays or even can degrade their performance. Therefore, it is extremely important to choose cooling filters and thermal management software to manage digital signage heat build-ups.
Infrastructure application segment is expected to register the highest CAGR during the forecast period
Infrastructure segment for digital signage market is expected to register the highest CAGR during the forecast period by application. The transportation and public places segment is expected to lead the digital signage market for Infrastructure applications owing to the increased need for accurately delivering travelers with real-time information related to their travel. Railways, roadways, and airways utilize digital signage in various places such as coaches, subways, cruising, stations, waiting and resting spaces, lobbies, boarding areas, and airports to inform and entertain passengers, minimize the perceived transportation time, and enhance travel experience. New trends in digital signage are leveraging the advancements in software, Internet of Things (IoT), user-generated content, and artifi cial intelligence (AI) to drive the growth of digital signage in the entertainment and sports segment of infrastructure application.
Outdoor digital signage segment is expected to witness higher CAGR growth during the forecast period
The outdoor segment of digital signage market is expected to witness highest CAGR growth during the forecast period, by installation location. This growth can be attributed to various technological developments related to digital signage display as a result of which businesses have the option to choose from a wide variety of high brightness, highly attractive displays in different sizes and configurations offering brightness of more than 2000 nits, making them perfectly suitable for outdoor locations. Moreover, with recent advancements in display technology, digital displays have become less prone to harsh outdoor environments and deliver excellent product life.
The 52 inch and above display size segment is expected to witness higher CAGR growth during the forecast period
The 52 inch and above segment of the digital signage market is expected to register higher CAGR growth during the forecast period by display size. The growth of the segment can be attributed to various technological developments related to digital signage displays owing to which businesses are preferring for larger size displays for both indoor and outdoor applications. Further, growing digitalization is accelerating the adoption of outdoor digital signage solutions by businesses across various sectors. Additionally, the developments related to video wall and OLED technology are also expected to fuel the demand for displays sizing above 52 inch in coming years.
APAC is projected to register largest market share of the digital signage market in 2026
Asia Pacific is projected to register largest market share of the digital signage market in 2026. Owing to low labor costs in APAC, the overall cost of implementing and installing digital signage systems is significantly low in the region. This has led to the emergence of APAC as one of the potentially largest markets for digital signage. The digital signage market has experienced significant growth in APAC due to the increasing adoption and penetration of digital technologies and advanced audio-visual solutions integrated with next-generation technologies, including AI and AR. Several countries, such as China, South Korea, and India, have witnessed developments related to infrastructure in recent years, along with the growth of retail, BFSI, and transportation applications. This factor is also expected to drive the demand for digital signage in the region.
The recent COVID-19 pandemic is expected to slightly negatively impact the global digital signage industry. The entire supply chain got disrupted due to limited supply of parts during the first quarter of 2020. For instance, the outbreak of COVID-19 in China resulted in lockdown measures which included the shutdown of manufacturing facilities and warehouses and affected the global exports and shipments of various industries. The lockdown measures announced in several countries across the globe as they got impacted by the COVID-19 pandemic also led to a fall in the domestic and export demand for commercial products including digital signage in these countries.
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Key Market Players
The digital signage market is dominated by a few globally established players such as Samsung Electronics (South Korea), LG Electronics (South Korea), Leyard Optoelectronic (parent company of Planar Systems, Inc.) (US), Sharp Corporation (Japan), and Sony (Japan).
These companies have adopted both organic and inorganic growth strategies such as product launches and developments, partnerships, contracts, expansions, and acquisitions to strengthen their position in the market.
Scope of the Report
|
Report Metric |
Details |
|
Market Size Available for Years |
2017–2026 |
|
Base Year |
2020 |
|
Forecast Period |
2021–2026 |
|
Forecast Unit |
Value (USD Million/Billion) |
|
Segments Covered |
By Offering, By Product, By Installation Location, By Display Size, By Application, and By Region |
|
Geographic Regions Covered |
APAC, North America, Europe, and RoW (includes Middle East, Africa, and South America) |
|
Companies Covered |
The major players include Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (US), and Sony Corporation (Japan) (Total 20 companies) |
This report categorizes the digital signage market based on offering, product, display size, installation location, application, and region available at the regional and global level
By Offering
- Hardware
- Software
- Services
By Product
- Standalone Display
- Video Wall
By Display Size
- Below 32 inch
- Between 32 and 52 inches
- Above 52 inch
By Installation Location
- Indoor
- Outdoor
By Application
- Commercial
- Institutional
- Infrastructure
- Industrial
By Region
- APAC
- North America
- Europe
- Middle East, Africa, and South America
Recent Developments
- In November 2020, Sharp launched the new massive 8K Ultra-HD professional LCD. The new display packs in 33 million pixels and employs a wide color gamut color filter and optimized LED backlight phosphors. This helps the display to deliver brilliant clarity and reproduce improved gradations of red, blue, and green in the pixels.
- In July 2020, LG launched its most advanced LED signage system, LSAA LED signage series. The new product offers giant-screen performance, design, and integration and delivers a cable-less block assembly design.
- In June 2020, Planar announced updates for its TVF Series of LED video wall displays. The new 0.9-millimeter pixel pitch model comes with an improved power design and supports high-resolution video walls. The updated model delivers exceptional visual performance and follows simple installation and maintenance.
- In June 2020, Sony launched new 55 to 85-Inch BRAVIA 4K HDR BZ40H models of professional displays. The models come in different sizes, including, 55-inch, 65-inch, 75-inch, and 85-inch featuring an embedded 4K HDR processor and TRILUMINOS display technology. The new models are suitable for use across digital signage, conference rooms, security camera surveillance, public spaces, radio and television, smart classrooms, museums and exhibition halls, and healthcare institutions.
- In February 2020, Samsung announced the launch of the new QLED 8 K SMART signage, the world’s first 8 K display capable of 24/7 operation. The newly launched signage offers exceptional picture quality and is designed to be wall-mounted. The QLED 8 K signage is available in various sizes for different business needs and is equipped with the AI quantum processor 8 K.
Frequently Asked Questions (FAQ):
What is the current size of the global digital signage market?
The global digital signage market is estimated to be USD 16.3 billion in 2021 and projected to reach USD 27.8 billion by 2026, at a CAGR of 11.2%. Major factors driving the growth of the digital signage market include the growing adoption of digital signage in commercial applications, increasing infrastructure developments in emerging countries, surging demand for 4K & 8K resolution displays, and ongoing technological advancements in displays.
Who are the key players in the global digital signage market?
Companies such as Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (Planar) (US), and Sony (Japan) fall under the the key players category. These companies cater to the requirements of their customers by providing advanced digital signage solutions with a presence in multiple countries.
What is the COVID-19 impact on digital signage suppliers?
The shutdown of manufacturing facilities globally combined with strict restrictions over social movement in various COVID-19 affected countries impacted the operations of digital signage and related components manufacturing facilities. Additionally, the first quarter of 2020 also witnessed disruption in global supply chain operations and logistics-related services due to limited air and road movement. This is expected to have had a global impact on the digital signage market. Additionally, COVID-19 has led to a delay in the upcoming launches and developments in digital signage products by some extent. All these factors resulted in marginal dip of market size of the digital signage. The rapid increase in the demand for digital signage in healthcare sector is expected to have a positive impact on the digital signage market.
What are the opportunities for the existing players and for those who are planning to enter various stages of the digital signage value chain?
There are various opportunities for the existing players to enter the value chain of digital signage industry. Some of these include the growing adoption of touch-enabled smart digital signage solutions in various applications, ongoing disruption in retail sector through digital transformation of retail stores, growing demand for contactless engagement in COVID-19 era, and increasing adoption of cloud based digital signage solutions by businesses. .
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 33)
1.1 STUDY OBJECTIVES
1.2 DEFINITION
1.2.1 GENERAL INCLUSIONS & EXCLUSIONS
1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL
1.2.3 INCLUSIONS AND EXCLUSIONS AT OFFERING LEVEL
1.2.4 INCLUSIONS AND EXCLUSIONS AT PRODUCT LEVEL
1.2.5 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL
1.2.6 INCLUSIONS AND EXCLUSIONS AT INSTALLATION LOCATION LEVEL
1.3 SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 DIGITAL SIGNAGE MARKET SEGMENTATION
1.3.2 GEOGRAPHIC SCOPE
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 PACKAGE SIZE
1.6 MARKET STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 39)
2.1 RESEARCH DATA
FIGURE 2 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Breakdown of primary interviews
2.1.2.2 Key participants in primary processes across value chain of digital signage market
2.1.2.3 Key data from primary sources
2.1.2.4 Key industry insights
2.2 MARKET SIZE ESTIMATION
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)—REVENUE GENERATED BASED ON SALES
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM–UP (SUPPLY SIDE)—ILLUSTRATION OF REVENUE ESTIMATION OF COMPANIES BASED ON SALES
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach for estimating market size using bottom-up approach
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach for estimating market size using top-down approach
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.5 STUDY LIMITATIONS
3 EXECUTIVE SUMMARY (Page No. - 50)
FIGURE 8 COMPARISON CHART FOR DIGITAL SIGNAGE MARKET WITH RESPECT TO IMPACT OF COVID-19
TABLE 1 COMPARISON TABLE FOR DIGITAL SIGNAGE MARKET PERTAINING TO IMPACT OF COVID-19 (USD BILLION)
3.1 PRE-COVID-19
3.2 REALISTIC SCENARIO (POST-COVID-19)
3.3 PESSIMISTIC SCENARIO (POST-COVID-19)
3.4 OPTIMISTIC SCENARIO (POST-COVID-19)
FIGURE 9 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR FROM 2021 TO 2026
FIGURE 10 COMMERCIAL SEGMENT, BY APPLICATION, TO HOLD LARGEST MARKET SHARE BY 2026
FIGURE 11 INDOOR INSTALLATION LOCATION SEGMENT TO HOLD LARGER MARKET SHARE BY 2026
FIGURE 12 APAC DIGITAL SIGNAGE MARKET TO EXHIBIT HIGHEST CAGR FROM 2021 TO 2026
4 PREMIUM INSIGHTS (Page No. - 57)
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DIGITAL SIGNAGE MARKET
FIGURE 13 GROWING ADOPTION OF DIGITAL SIGNAGE FOR ADVERTISEMENT, BRANDING, AND BROADCAST OF INFORMATION BY BUSINESSES AND INSTITUTIONS IN COMMERCIAL SECTOR TO BOOST MARKET GROWTH
4.2 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
FIGURE 14 ABOVE 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET BY 2026
4.3 DIGITAL SIGNAGE MARKET, BY PRODUCT
FIGURE 15 STANDALONE DISPLAY SEGMENT TO HOLD LARGEST SHARE OF DIGITAL SIGNAGE MARKET BY 2026
4.4 DIGITAL SIGNAGE MARKET IN APAC, BY APPLICATION AND COUNTRY
FIGURE 16 COMMERCIAL SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN APAC BY 2026
4.5 DIGITAL SIGNAGE MARKET, BY COUNTRY
FIGURE 17 DIGITAL SIGNAGE MARKET IN INDIA TO REGISTER HIGHEST CAGR FROM 2021 TO 2026
5 MARKET OVERVIEW (Page No. - 61)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL SIGNAGE MARKET
5.2.1 DRIVERS
5.2.1.1 Increasing adoption of digital signage in commercial applications
5.2.1.2 Ongoing technological advancements in displays
5.2.1.3 Surging demand for 4K and 8K resolution displays
5.2.1.4 Increasing infrastructure developments in emerging countries
FIGURE 19 DIGITAL SIGNAGE MARKET DRIVERS AND THEIR IMPACT
5.2.2 RESTRAINTS
5.2.2.1 Prevailing trends of online advertising and broadcasting further triggered by COVID-19
FIGURE 20 DIGITAL SIGNAGE MARKET RESTRAINTS AND THEIR IMPACT
5.2.3 OPPORTUNITIES
5.2.3.1 Rising demand for smart digital signage triggered by spread of COVID-19
5.2.3.2 Ongoing disruption in retail sector through digital transformation of retail stores into smart stores
5.2.3.3 Growing demand for contactless engagement in COVID-19 era
5.2.3.4 Increasing adoption of cloud-based digital signage solutions by businesses during COVID-19
FIGURE 21 DIGITAL SIGNAGE MARKET OPPORTUNITIES AND THEIR IMPACT
5.2.4 CHALLENGES
5.2.4.1 Developing robust digital signage suitable for harsh environmental conditions
5.2.4.2 Prevailing security issues associated with digital signage
FIGURE 22 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS FROM 2018 TO 2020
FIGURE 23 DIGITAL SIGNAGE MARKET CHALLENGES AND THEIR IMPACT
5.3 VALUE CHAIN ANALYSIS
FIGURE 24 VALUE CHAIN ANALYSIS OF DIGITAL SIGNAGE MARKET
5.4 MARKET MAP
TABLE 2 DIGITAL SIGNAGE MARKET: ECOSYSTEM
FIGURE 25 KEY PLAYERS IN DIGITAL SIGNAGE MARKET ECOSYSTEM
5.5 AVERAGE SELLING PRICE TREND
FIGURE 26 AVERAGE SELLING PRICE (ASP) TREND OF LCD IN DIGITAL SIGNAGE MARKET
5.6 CASE STUDY ANALYSIS
5.6.1 SAMSUNG SMART SIGNAGE ACCELERATES FULL DIGITALIZATION OF DRIVE-THRU OF MCDONALD’S
5.6.2 USE OF SONY DIGITAL SIGNAGE BY SUZUKI TO DRIVE MESSAGE HOME
5.7 REGULATIONS LANDSCAPE
5.8 PATENT LANDSCAPE
FIGURE 27 NUMBER OF PATENTS RELATED TO DIGITAL SIGNAGE PUBLISHED FROM 2011 TO 2020
FIGURE 28 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS FROM 2011 TO 2020
TABLE 3 KEY PATENTS FROM 2018 TO 2020
5.9 TECHNOLOGY ANALYSIS
5.10 TRADE ANALYSIS
FIGURE 29 EXPORT FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528, BY KEY COUNTRIES (2015-2019)
TABLE 4 EXPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528 FROM 2015 TO 2019
FIGURE 30 IMPORT FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528, BY KEY COUNTRIES (2015-2019)
TABLE 5 IMPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528 FROM 2015 TO 2019
5.11 PORTER’S FIVE FORCES ANALYSIS
FIGURE 31 PORTER’S FIVE FORCES ANALYSIS
TABLE 6 PORTER’S FIVE FORCES ANALYSIS WITH THEIR WEIGHTAGE IMPACT
5.11.1 THREAT OF NEW ENTRANTS
5.11.2 THREAT OF SUBSTITUTES
5.11.3 BARGAINING POWER OF SUPPLIERS
5.11.4 BARGAINING POWER OF BUYERS
5.11.5 INTENSITY OF COMPETITIVE RIVALRY
5.12 TRENDS/ DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
FIGURE 32 REVENUE SHIFT FOR DIGITAL SIGNAGE MARKET
6 DIGITAL SIGNAGE MARKET, BY OFFERING (Page No. - 88)
6.1 INTRODUCTION
FIGURE 33 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
TABLE 7 DIGITAL SIGNAGE MARKET, BY OFFERING, 2017–2020 (USD BILLION)
TABLE 8 DIGITAL SIGNAGE MARKET, BY OFFERING, 2021–2026 (USD BILLION)
6.2 HARDWARE
6.2.1 GROWING ADOPTION OF LARGE SCREEN DIGITAL SIGNAGE IN RETAIL SECTOR AND ADVERTISING SPACES TO BOOST MARKET GROWTH
FIGURE 34 DISPLAY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 9 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE, 2017–2020 (USD MILLION)
TABLE 10 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE, 2021–2026 (USD MILLION)
TABLE 11 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION, 2017–2020 (USD BILLION)
TABLE 12 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION, 2021–2026 (USD BILLION)
TABLE 13 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 14 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 15 DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 16 DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 17 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD BILLION)
TABLE 18 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD BILLION)
TABLE 19 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 20 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
6.2.2 DISPLAYS
6.2.2.1 Leading-edge display such as fine-pixel LED and OLED to play a vital role in growth of digital signage
6.2.2.2 Display, by technology
TABLE 21 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
TABLE 22 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
6.2.2.2.1 LCD display
6.2.2.2.1.1 LCDs with LED backlights to witness higher demand than commercial grade LCDs in LCD display market
FIGURE 35 DIGITAL SIGNAGE MARKET FOR LCD DISPLAY BY SIZE BETWEEN 2021 AND 2026
6.2.2.2.2 OLED display
6.2.2.2.2.1 Emissive nature of OLED displays facilitates better contrast, clarity, and images with superior picture and motion quality
6.2.2.2.3 Direct view fine pixel LED
6.2.2.2.3.1 Displays based on direct-view LED technology do not need additional backlighting panel or color filters
6.2.2.2.4 Direct view large pixel LED
6.2.2.2.4.1 Direct view large pixel LED displays are designed to be viewed from distance and can withstand harsh sunlight and artificial light sources where extreme brightness is critical
6.2.2.2.5 Other displays
6.2.2.2.5.1 Features including high contrast, smaller bezels, no ghosting, and longer lifespan offered by projection cube displays make them suitable for use in command and control centers
6.2.2.3 Display, by resolution
6.2.2.3.1 8K resolution
6.2.2.3.2 4K resolution
6.2.2.3.3 High definition (HD) and full high definition (FHD)
6.2.2.4 Display, by brightness
6.2.2.4.1 0–500 nits
6.2.2.4.2 501–1,000 nits
6.2.2.4.3 1,001–2,000 nits
6.2.2.4.4 2,001–3,000 nits
6.2.2.4.5 More than 3,000 nits
6.2.3 MEDIA PLAYERS
6.2.3.1 Advancements in digital media players have made them capable of handling and managing 4K ultra HD content on multiple digital screens
6.2.4 PROJECTORS
6.2.4.1 Projectors used for digital signage are based on digital light processing (DLP) technology, liquid crystal display (LCD) technology, and liquid crystal on silicon (LCoS)
6.2.5 OTHER ACCESSORIES
6.3 SOFTWARE
6.3.1 INCREASED INNOVATION IN FIELD OF SOFTWARE HAS EASED ITS USE IN DIGITAL SIGNAGE SOLUTIONS
TABLE 23 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 24 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 25 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 26 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 27 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 28 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 29 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 30 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 31 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION, 2017–2020 (USD MILLION)
TABLE 32 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION, 2021–2026 (USD MILLION)
6.3.2 EDGE SERVER SOFTWARE
6.3.2.1 Edge server is installed as a common server to improve network efficiency
6.3.3 CONTENT MANAGEMENT SYSTEM
6.3.3.1 Both standalone and software as a service (SaaS) media players are controlled by content management software
6.3.4 OTHERS
6.4 SERVICES
TABLE 33 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE, 2017–2020 (USD MILLION)
TABLE 34 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE, 2021–2026 (USD MILLION)
TABLE 35 DIGITAL SIGNAGE MARKET FOR SERVICES, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 36 DIGITAL SIGNAGE MARKET FOR SERVICES, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 37 DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 38 DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 39 DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 40 DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 41 DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 42 DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 43 DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION, 2017–2020 (USD MILLION)
TABLE 44 DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION, 2021–2026 (USD MILLION)
6.4.1 INSTALLATION SERVICES
6.4.1.1 Factors to be considered for proper installation of displays include orientation of terminal and selection of proper enclosure
6.4.2 MAINTENANCE & SUPPORT SERVICES
6.4.2.1 Support services are ones used for entire operational life of a display to maintain effective processing of system
6.4.3 CONSULTING & OTHER SERVICES
6.4.3.1 Consulting involves analysis of space, environment, display content, display size, power consumption, and viewing distance
7 DIGITAL SIGNAGE MARKET, BY PRODUCT (Page No. - 112)
7.1 INTRODUCTION
FIGURE 36 VIDEO WALL SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 45 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2017–2020 (USD BILLION)
TABLE 46 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2021–2026 (USD BILLION)
7.2 VIDEO WALL
7.2.1 INCREASING DEMAND FOR OLED VIDEO WALL DISPLAYS
7.3 STANDALONE DISPLAY
7.3.1 KIOSK
7.3.1.1 Interactive kiosk
7.3.1.1.1 Interactive kiosks help customers to gain immediate access to information, ensuring customer satisfaction
7.3.1.2 Automated teller machine (ATM)
7.3.1.2.1 ATMs today function as bill payment kiosks
7.3.1.3 Self-service kiosks
7.3.1.3.1 Increasing demand for personalized service and preference for shorter wait times have driven use of self-service kiosks
7.3.1.4 Vending kiosks
7.3.1.4.1 Integration of digital signage into vending kiosks help businesses to increase sales through digital promotions
7.3.2 MENU BOARDS
7.3.2.1 Interactive menu boards
7.3.2.1.1 Restaurants worldwide are using digital menu boards to engage with customers
7.3.2.2 Non-interactive menu boards
7.3.2.2.1 High adoption rate of non-interactive menu boards in retail and quick service restaurant (QSR) sectors
7.3.3 BILLBOARDS
7.3.3.1 Health and road safety issues associated with these billboards have limited their adoption in several countries
7.3.4 GENERAL-PURPOSE INFORMATION DISPLAY
8 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE (Page No. - 119)
8.1 INTRODUCTION
FIGURE 37 ABOVE 52 INCH DISPLAY SIZE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 47 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2017–2020 (USD MILLION)
TABLE 48 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2021–2026 (USD MILLION)
8.2 BELOW 32 INCH
8.2.1 SMALL SCREEN DISPLAYS OFFER INTEGRATED MEDIA PLAYER FUNCTIONALITY ELIMINATING NEED FOR EXTERNALLY LINKED MOUNTING MEDIA PLAYERS
8.3 BETWEEN 32 AND 52 INCHES
8.3.1 DIGITAL SIGNAGE DISPLAYS SIZED BETWEEN 32 AND 52 INCHES OFFER HIGH BRIGHTNESS MAKING THEM OPTIMAL FOR USE IN OUTDOOR ENVIRONMENT
8.4 ABOVE 52 INCH
8.4.1 INCREASING ADOPTION OF STREAMING VIDEO SERVICES BY BUSINESSES TO FUEL DEMAND FOR DIGITAL SIGNAGE DISPLAYS SIZED ABOVE 52 INCH
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION (Page No. - 123)
9.1 INTRODUCTION
FIGURE 38 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 49 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2017–2020 (USD BILLION)
TABLE 50 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2021–2026 (USD BILLION)
9.2 INDOOR
9.2.1 INDOOR DIGITAL SIGNAGE DISPLAY SOLUTIONS ARE USED FOR CLOSED ROOM ENVIRONMENTS IN HEALTHCARE, EDUCATION, CORPORATE AND BROADCAST, AND RETAIL VERTICALS
TABLE 51 DIGITAL SIGNAGE MARKET FOR INDOOR LOCATION, BY APPLICATION TYPE, 2017–2020 (USD MILLION)
TABLE 52 DIGITAL SIGNAGE MARKET FOR INDOOR LOCATION, BY APPLICATION TYPE, 2021–2026 (USD MILLION)
9.3 OUTDOOR
9.3.1 LARGE FORMAT DISPLAYS ARE MAINLY USED FOR OUTDOOR LOCATIONS
TABLE 53 DIGITAL SIGNAGE MARKET FOR OUTDOOR LOCATION, BY APPLICATION TYPE, 2017–2020 (USD MILLION)
TABLE 54 DIGITAL SIGNAGE MARKET FOR OUTDOOR LOCATION, BY APPLICATION TYPE, 2021–2026 (USD MILLION)
10 DIGITAL SIGNAGE MARKET, BY APPLICATION (Page No. - 129)
10.1 INTRODUCTION
FIGURE 39 INFRASTRUCTURE APPLICATION TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 55 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 56 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
10.2 COMMERCIAL
TABLE 57 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 58 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 59 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 60 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 61 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
TABLE 62 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
10.2.1 RETAIL
10.2.1.1 Growing retail space and increasing number of retail stores across world are propelling growth of retail signage market
TABLE 63 DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 64 DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 65 DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2017–2020 (USD MILLION)
TABLE 66 DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2021–2026 (USD MILLION)
10.2.2 CORPORATE AND BROADCAST
10.2.2.1 Digital signage is effective medium for communication with prospective clients as well as employees in corporate sector
TABLE 67 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 68 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST,BY OFFERING, 2021–2026 (USD MILLION)
TABLE 69 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY REGION, 2017–2020 (USD MILLION)
TABLE 70 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY REGION, 2021–2026 (USD MILLION)
10.2.3 HEALTHCARE
10.2.3.1 Digital signage displays in healthcare are used to display advertisements and appointment-related and other important medical information
TABLE 71 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 72 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 73 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2017–2020 (USD MILLION)
TABLE 74 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2021–2026 (USD MILLION)
10.2.4 HOSPITALITY
10.2.4.1 Digital signage solutions are adopted in hotels, resorts, restaurants, casinos, and cruise ships to enhance overall leisure experience of customers
TABLE 75 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 76 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 77 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY REGION, 2017–2020 (USD MILLION)
TABLE 78 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY REGION, 2021–2026 (USD MILLION)
10.2.5 GOVERNMENT
10.2.5.1 Digital signage displays are used by government organizations to promote policies and schemes
TABLE 79 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 80 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 81 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2017–2020 (USD MILLION)
TABLE 82 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2021–2026 (USD MILLION)
10.3 INFRASTRUCTURE
TABLE 83 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD BILLION)
TABLE 84 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD BILLION)
TABLE 85 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 86 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION,BY OFFERING, 2021–2026 (USD MILLION)
TABLE 87 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION, BY REGION, 2017–2020 (USD MILLION)
TABLE 88 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURE APPLICATION, BY REGION, 2021–2026 (USD MILLION)
10.3.1 TRANSPORTATION AND PUBLIC PLACES
10.3.1.1 Digital signage displays provide travelers with vital information regarding schedules and timings of arrivals and departures of trains and flights
TABLE 89 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 90 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 91 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY REGION, 2017–2020 (USD MILLION)
TABLE 92 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY REGION, 2021–2026 (USD MILLION)
10.3.2 SPORTS AND ENTERTAINMENT
10.3.2.1 Digital signage solutions aid in informing, inspiring, and entertaining customers in sports and entertainment applications
TABLE 93 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 94 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 95 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2017–2020 (USD MILLION)
TABLE 96 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2021–2026 (USD MILLION)
10.4 INSTITUTIONAL
TABLE 97 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION)
TABLE 98 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION)
TABLE 99 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 100 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 101 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
TABLE 102 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
10.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
10.4.1.1 Financial institutions extensively utilize large display devices for displaying volatile real-time information
TABLE 103 DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 104 DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 105 DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2017–2020 (USD MILLION)
TABLE 106 DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2021–2026 (USD MILLION)
10.4.2 EDUCATION
10.4.2.1 Interactive signage systems in educational institutions act as emergency broadcast systems and quickly alert students and staff in case of emergency
TABLE 107 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 108 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 109 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2017–2020 (USD MILLION)
TABLE 110 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2021–2026 (USD MILLION)
10.5 INDUSTRIAL
10.5.1 DIGITAL SIGNAGE SYSTEMS IN MANUFACTURING APPLICATION CAN INCREASE AWARENESS AMONG WORKERS TOWARD THEIR SAFETY
TABLE 111 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY OFFERING, 2017–2020 (USD MILLION)
TABLE 112 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY OFFERING, 2021–2026 (USD MILLION)
TABLE 113 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
TABLE 114 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
10.6 MOST IMPACTED SEGMENT OF DIGITAL SIGNAGE MARKET BY COVID-19
10.6.1 HEALTHCARE
FIGURE 40 PRE- AND POST-COVID-19 COMPARISON OF DIGITAL SIGNAGE MARKET FOR HEALTHCARE APPLICATION
TABLE 115 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF DIGITAL SIGNAGE MARKET FOR HEALTHCARE APPLICATION, 2017–2026 (USD MILLION)
10.6.1.1 Impact analysis
10.7 LEAST IMPACTED SEGMENT OF DIGITAL SIGNAGE MARKET BY COVID-19
10.7.1 INDUSTRIAL
FIGURE 41 PRE- AND POST-COVID-19 COMPARISON OF DIGITAL SIGNAGE MARKET FOR INDUSTRIAL
TABLE 116 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, 2017–2026 (USD MILLION)
10.7.1.1 Impact analysis
11 GEOGRAPHIC ANALYSIS (Page No. - 157)
11.1 INTRODUCTION
FIGURE 42 DIGITAL SIGNAGE MARKET IN APAC TO GROW AT HIGHEST CAGR FROM 2021 TO 2026
TABLE 117 DIGITAL SIGNAGE MARKET, BY REGION, 2017–2020 (USD BILLION)
TABLE 118 DIGITAL SIGNAGE MARKET, BY REGION, 2021–2026 (USD BILLION)
11.2 NORTH AMERICA
FIGURE 43 SNAPSHOT OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA
TABLE 119 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2020 (USD MILLION)
TABLE 120 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 121 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 122 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION, 2021–2026 (USD MILLION)
11.2.1 US
11.2.1.1 US is one of largest global adopters of digital signage solutions in sports and entertainment application
11.2.2 CANADA
11.2.2.1 Canada to witness rapid adoption of technologies such as interactive displays and interactive kiosks in retail and public spaces
11.2.3 MEXICO
11.2.3.1 Transportation application to increase adoption of digital signage solutions for managing and delivering targeted updated content across underground metro stations
11.2.4 IMPACT OF COVID-19 ON NORTH AMERICA
FIGURE 44 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN NORTH AMERICA, 2017–2026 (USD BILLION)
TABLE 123 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN NORTH AMERICA, 2017–2026 (USD BILLION)
11.2.4.1 Impact of COVID-19 on US
11.2.4.2 Impact of COVID-19 on Canada
11.2.4.3 Impact of COVID-19 on Mexico
11.3 EUROPE
FIGURE 45 SNAPSHOT OF DIGITAL SIGNAGE MARKET IN EUROPE
TABLE 124 DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2017–2020 (USD MILLION)
TABLE 125 DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 126 DIGITAL SIGNAGE MARKET IN CENTRAL EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 127 DIGITAL SIGNAGE MARKET IN EUROPE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 128 DIGITAL SIGNAGE MARKET IN EUROPE, BY APPLICATION, 2021–2026 (USD MILLION)
11.3.1 GERMANY
11.3.1.1 Highly sustainable and advanced infrastructure facilities in Germany to promote adoption of digital signage solutions
11.3.2 FRANCE
11.3.2.1 Rapid emergence of digital-first marketers in country to boost demand for digital signage
11.3.3 UK
11.3.3.1 UK has witnessed a growing implementation of digital signage solutions in education and healthcare sectors
11.3.4 SPAIN
11.3.4.1 Increasing transition of traditional retail stores into smart stores to accelerate market growth in retail application
11.3.5 ITALY
11.3.5.1 Growing retail and QSR space in Italy to provide significant opportunities for digital signage providers
11.3.6 REST OF EUROPE
11.3.6.1 Higher economic status of Europeans enables them to adopt advanced digital signage solutions
11.3.7 IMPACT OF COVID-19 ON EUROPE
FIGURE 46 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN EUROPE, 2017–2026 (USD BILLION)
TABLE 129 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN EUROPE, 2017–2026 (USD BILLION)
11.3.7.1 Impact of COVID-19 on Germany
11.3.7.2 Impact of COVID-19 on France
11.3.7.3 Impact of COVID-19 on UK
11.3.7.4 Impact of COVID-19 on Rest of Europe
11.4 APAC
FIGURE 47 SNAPSHOT OF DIGITAL SIGNAGE MARKET IN APAC
TABLE 130 DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2017–2020 (USD MILLION)
TABLE 131 DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 132 DIGITAL SIGNAGE MARKET IN APAC, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 133 DIGITAL SIGNAGE MARKET IN APAC, BY APPLICATION, 2021–2026 (USD MILLION)
11.4.1 CHINA
11.4.1.1 Growing retail infrastructure in China is expected to have major impact on the digital signage market
11.4.2 JAPAN
11.4.2.1 Digital signage has witnessed widespread acceptance in retail spaces, healthcare, hospitality, and entertainment applications in Japan
11.4.3 SOUTH KOREA
11.4.3.1 Presence of display companies such as Samsung Display and LG Display to drive development of advanced display technologies
11.4.4 INDIA
11.4.4.1 Digital signage market to witness huge opportunities owing to increasing expenditure on advertisements, urbanization, and formation of organized retail application
11.4.5 AUSTRALIA
11.4.5.1 Digital signage solutions have been deployed in large numbers in retail and transportation applications
11.4.6 REST OF APAC
11.4.6.1 Digital transformation has led to several advancements in retail, transportation, and BFSI sectors in Rest of APAC
11.4.7 IMPACT OF COVID-19 ON APAC
FIGURE 48 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN APAC, 2017–2026 (USD BILLION)
TABLE 134 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN APAC, 2017–2026 (USD BILLION)
11.4.7.1 Impact of COVID-19 on China
11.4.7.2 Impact of COVID-19 on Japan
11.4.7.3 Impact of COVID-19 on South Korea
11.4.7.4 Impact of COVID-19 on India
11.4.7.5 Impact of COVID-19 on Rest of APAC
11.5 REST OF THE WORLD (R0W)
TABLE 135 DIGITAL SIGNAGE MARKET IN ROW, BY REGION, 2017–2020 (USD MILLION)
TABLE 136 DIGITAL SIGNAGE MARKET IN ROW, BY REGION, 2021–2026 (USD MILLION)
11.5.1 MIDDLE EAST
11.5.1.1 Growing retail sector has led to high penetration of digital signages and video wall displays for branding and advertising
11.5.2 AFRICA
11.5.2.1 Improvements in technology ecosystems have led to digitalization of major economies such as South Africa and Nigeria
11.5.3 SOUTH AMERICA
11.5.3.1 Retail industry has been witnessing tremendous growth in recent years in South America, especially in Brazil
11.5.4 IMPACT OF COVID-19 ON REST OF THE WORLD (ROW)
FIGURE 49 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN ROW, 2017–2026 (USD BILLION)
TABLE 137 PRE- VS. POST-COVID-19 SCENARIO: DIGITAL SIGNAGE MARKET IN ROW, 2017–2026 (USD BILLION)
11.5.4.1 Impact of COVID-19 on Middle East & Africa (MEA)
11.5.4.2 Impact of COVID-19 on South America
12 COMPETITIVE LANDSCAPE (Page No. - 189)
12.1 OVERVIEW
FIGURE 50 COMPANIES ADOPTED PRODUCT DEVELOPMENT AND LAUNCHES AS KEY GROWTH STRATEGIES FROM JANUARY 2016 TO NOVEMBER 2020
12.2 MARKET SHARE AND RANKING ANALYSIS
FIGURE 51 DIGITAL SIGNAGE MARKET: MARKET SHARE ANALYSIS
TABLE 138 DIGITAL SIGNAGE MARKET: DEGREE OF COMPETITION
TABLE 139 DIGITAL SIGNAGE MARKET: MARKET RANKING ANALYSIS
12.3 5-YEAR COMPANY REVENUE ANALYSIS
FIGURE 52 REVENUE ANALYSIS FOR KEY COMPANIES IN PAST 5 YEARS
12.4 COMPANY EVALUATION QUADRANT, 2020
FIGURE 53 DIGITAL SIGNAGE MARKET (GLOBAL) COMPANY EVALUATION MATRIX, 2020
12.4.1 STAR
12.4.2 PERVASIVE
12.4.3 EMERGING LEADER
12.4.4 PARTICIPANT
12.5 COMPETITIVE BENCHMARKING
12.5.1 PRODUCT FOOTPRINT (22 COMPANIES)
TABLE 140 COMPANY APPLICATION FOOTPRINT (22 COMPANIES)
TABLE 141 COMPANY REGION FOOTPRINT (22 COMPANIES)
TABLE 142 COMPANY PRODUCT FOOTPRINT (22 COMPANIES)
12.5.2 MARKET SHARE/ RANK (22 COMPANIES)
12.6 STARTUP/SME EVALUATION MATRIX, 2020
FIGURE 54 DIGITAL SIGNAGE MARKET (GLOBAL) STARTUP/SME EVALUATION MATRIX, 2020
12.6.1 PROGRESSIVE COMPANIES
12.6.2 RESPONSIVE COMPANIES
12.6.3 DYNAMIC COMPANIES
12.6.4 STARTING BLOCKS
12.7 COMPETITIVE SCENARIO AND TRENDS
12.7.1 PRODUCT LAUNCHES AND DEVELOPMENTS
TABLE 143 DIGITAL SIGNAGE MARKET: PRODUCT LAUNCHES, JANUARY 2017-NOVEMBER 2020
12.7.2 DEALS
TABLE 144 DIGITAL SIGNAGE MARKET: DEALS, JANUARY 2017-NOVEMBER 2020
13 COMPANY PROFILES (Page No. - 209)
(Business Overview, Products/solutions/services offered, Recent Developments, COVID-19-related developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
13.1 INTRODUCTION
13.2 KEY PLAYERS
13.2.1 SAMSUNG ELECTRONICS
FIGURE 55 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
TABLE 145 SAMSUNG ELECTRONICS: BUSINESS OVERVIEW
13.2.2 LG ELECTRONICS
FIGURE 56 LG ELECTRONICS: COMPANY SNAPSHOT
TABLE 146 LG ELECTRONICS: BUSINESS OVERVIEW
13.2.3 SHARP CORPORATION
FIGURE 57 SHARP CORPORATION: COMPANY SNAPSHOT
TABLE 147 SHARP CORPORATION: BUSINESS OVERVIEW
13.2.4 LEYARD OPTOELECTRONIC
FIGURE 58 LEYARD OPTOELECTRONIC: COMPANY SNAPSHOT
TABLE 148 LEYARD OPTOELECTRONIC: BUSINESS OVERVIEW
13.2.5 SONY CORPORATION
FIGURE 59 SONY CORPORATION: COMPANY SNAPSHOT
TABLE 149 SONY CORPORATION: BUSINESS OVERVIEW
13.2.6 BARCO
FIGURE 60 BARCO: COMPANY SNAPSHOT
TABLE 150 BARCO: BUSINESS OVERVIEW
13.2.7 PANASONIC CORPORATION
FIGURE 61 PANASONIC CORPORATION: COMPANY SNAPSHOT
TABLE 151 PANASONIC CORPORATION: BUSINESS OVERVIEW
13.2.8 SHANGHAI GOODVIEW ELECTRONICS
TABLE 152 SHANGHAI GOODVIEW ELECTRONICS: BUSINESS OVERVIEW
13.2.9 AU OPTRONICS
FIGURE 62 AU OPTRONICS: COMPANY SNAPSHOT
TABLE 153 AU OPTRONICS: BUSINESS OVERVIEW
13.2.10 BRIGHTSIGN, LLC.
TABLE 154 BRIGHTSIGN, LLC.: BUSINESS OVERVIEW
13.3 OTHER PLAYERS
13.3.1 STRATACACHE
13.3.2 E INK HOLDINGS
13.3.3 BENQ CORPORATION
13.3.4 INTUIFACE
13.3.5 DAKTRONICS
13.3.6 OMNIVEX CORPORATION
13.3.7 DELTA ELECTRONICS
13.3.8 KEYWEST TECHNOLOGY
13.3.9 EXCEPTIONAL 3D
13.3.10 CHRISTIE DIGITAL SYSTEMS
*Details on Business Overview, Products/solutions/services offered, Recent Developments, COVID-19-related developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
14 APPENDIX (Page No. - 259)
14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 QUESTIONNAIRE FOR DIGITAL SIGNAGE MARKET
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS
14.6 AUTHOR DETAILS
The study involved four major activities for estimating the size of the digital signage market. Exhaustive secondary research has been carried out to collect information relevant to the market, its peer markets, and its parent market. Primary research has been undertaken to validate key findings, assumptions, and sizing with the industry experts across the value chain of the digital signage market. Both top-down and bottom-up approaches have been employed to estimate the complete market size. It has been followed by the market breakdown and data triangulation methods to estimate the size of different segments and subsegments of the market.
Secondary Research
The research methodology that has been used to estimate and forecast the size of the digital signage market began with the acquisition of data related to the revenues of key vendors in the market through secondary research. The secondary research referred to for this research study involved digital signage federation and digital place-based advertising association. Moreover, the study involved extensive use of secondary sources, directories, and databases, such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of the digital signage market. Vendor offerings have been taken into consideration to determine the market segmentation. The entire research methodology included the study of annual reports, press releases, and investor presentations of companies; white papers; and certified publications and articles by recognized authors; directories; and databases.
Primary Research
Extensive primary research has been conducted after acquiring an understanding of the digital signage market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand and supply-side players across key regions, namely, North America, Europe, APAC, and Middle East and Africa (MEA) and South America. Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents.
Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report. After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.
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Market Size Estimation
Both top-down and bottom-up approaches have been used to estimate and validate the size of digital signage market and its segments. The research methodology used to estimate the market size includes the following:
- Key players in the market have been identified through extensive secondary research
- The supply chain and the size of the digital signage market, in terms of value, have been determined through primary and secondary research processes
- Several primary interviews have been conducted with key opinion leaders related to digital signage market including key OEMs, IDMs, and Tier I suppliers.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources
- Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.
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Data Triangulation
After arriving at the overall market size—using the market size estimation process explained above—the market has been split into several segments and subsegments. Data triangulation and market breakdown procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for each segment and subsegment of the market. The data has been triangulated by studying various factors and trends from both demand and supply sides of the digital signage market.
Report Objectives
- To describe, segment, and forecast the overall size of the digital signage market based on offering, product, display size, installation location, application, and region
- To describe, analyze, and forecast the market size for various segments with regard to 4 main regions—Asia Pacific (APAC), North America, Europe, and Rest of the World which includes Middle East, Africa, and South America
- To analyze and forecast the market size, in terms of value (USD million/billion), for the digital signage market
- To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
- To briefly describe the digital signage value chain
- To segment and forecast the digital signage market size by offering (hardware, software, and services)
- To segment and forecast the digital signage market size by product (video wall and standalone display)
- To segment and forecast the digital signage market size by display size (below 32 inch, between 32 and 52 inches, and above 52 inch)
- To segment and forecast the digital signage market size by installation location (indoor and outdoor)
- To segment and forecast the digital signage market size for application (commercial, institutional, infrastructure, and industrial)
- To forecast the digital signage market size in key regions, namely, North America, Asia Pacific (APAC), Europe, and the Middle East, Africa, and South America
- To analyze competitive developments such as product launches and developments, partnerships, acquisitions, contracts, expansions, and research and development (R&D) activities in the digital signage market
Available Customizations
Along with the market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
- Additional country-level analysis of digital signage market
- Estimation of the market size of the segments of the digital signage market based on different subsegments
Get in-depth analysis of the COVID-19 impact on the Digital Signage Market
Benchmarking the rapid strategy shifts of the Top 100 companies in the Digital Signage Market
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- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Digital Signage Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Digital Signage Market
I would like to know the details of license type of this report. Can I print out the report with Single User license? Also, please let me know if there is any discount for the same. Hope to get the answer and the sample report ASAP.
I would like to download PDF of Digital Signage market reports. Please help Thanks
I would like to know who are the service providers for Digital Signage device rental. I would like to have out of the box solution for advertising campaigns.
I am interested in wayfinding and digital signage, as part of modeling work place architectures alongside enterprise taxonomy.
Hello, I am working on a story for the WSJ about digital signage. I do love to speak with your analyst for the same
Shopping Mall Almaly Trade is aiming for the installation of the digital signage within its interior. We need an objective proof of Digital Signage for commertial vertical.
Please mail your sample report of Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
I want to download the pdf of the digital signage market global forecast to 2024; please assist
does this report covers technological trends and its impact on the digital signage market
can you provide market for hardware and services with wearable devices in monitoring and public health
we are interested in part of this report. can you offer digital signage market for automotive vertical only.
Digital Signage market, Commercial Displays, Interactive Displays, LCD Video Walls, LED Video Walls: used in retail, venue, food and beverage vertical
What is the size of the market for the following digital signage segments? 1. Retail 2. Medical locations a. Dialysis b. ER’s c. Urgent Cares 3. Banks 4. Restaurants 5. Campuses What is the percentage of the market that utilizes live TV in its digital signage platform? does all this covers in the report
Will you please help me provide free sample of following information for geographical analysis from your table of content? Required information: 10.2.1 US 10.2.2 Canada 10.3.1 UK
Could you please provide a detailed table of contents specific to Digital Signage Media Player Industry. It would be nice to have a proposal from your firm as well so as to have better price to value comparison.
we would like to understand the level of granularity you have on the geographies and how much focus you have on the media players versus the displays
I would like to see some actual pages before I decide to purchase. Specifically a profile sheet of a manufacturer and a summary on one of the markets - transportation or manufacturing.
Hi, I am Sendil Kumar working as a business development engineer for Applied Materials. We provide tools and technology for leading display companies around the world who produces LCD and LED panels. We are doing some research on the technology advancement to be made in LCD and LED panels to make it play a positive role in the digital signage advertising growth. We heard about you and your contribution in digital advertising. We would like to talk to your key business people to better understand the industry and get their feedbacks on this. This could help us in determining what are the modifications/improvement to be done in the display medium so that it can aid in the tremendous growth of Digital Signage and add more value to both the retailers and consumers. Please point to proper people for further discussion.
Hi, I would like to purchase the Digital Signage Market Report with forecasts to 2024, and I have few questions about the content of the report. - I understand that there is a segmentation of the Digital Signage market by application (retail for example), and then by type of advertisement (indoor // outdoor): could you provide us with a specification of what is included in "indoor" and "outdoor" advertisement?
I would like to access the pages of the report only for the digital signage - software sections. (e.g not the overall forecast and hardware section). Is this possible?
we are interested in 1. Offering (Hardware (Display Panels, Media Players, Projectors) 2. Asia Pacific region and India. is it possible to provide this information
Just my time of the year to educate myself on trends. Can you share the sample of the report.
Hello, we are interested in learning about display prices per square meter for 2016 (pixel pitches 1 - 20). Does your report cover this? We are also interested in the total size of the market for display system manufacturers, as well as the share of LEDs in the bill of materials of displays; and furthermore the value add and margins of the LED display manufacturers. Would your report cover this? Thanks for letting me know. Tobias Hahn
Hello, would it be possible to buy a version of this report focussing only on Europe and thus taking out the other parts? The report is quite expensive so we were hoping on buying just a part of it. Since I am responsible for Europe and Asia that is our primary interest.
Hi, we are a startup in the validation phase in Hungary. We have a lightweight digital signage solution for the commercial market. Especially for Clubs, Bars, Pubs, we offer a free Digital Signage solution to place ads and social media content to their displays. We are creating our business plans to show some Venture Capital. please sugguest how this report will help us to grow our business.
I am doing at the business school at UW and am doing my final paper for the summer quarter is on the digital signage industry. I would much appreciate a copy of this report if possible.
we focuse on infrastructure segment of digital signage market. Does this report cover this
Looking for detail informatin on dive into the market size and competitor market share for digital signage. Thanks!
On the Digital Signage Market report. we are interested inmarkets by application. we are also interested in regional breakout by units (vs dollars). does this come in the report?
can you provide Market trends in PID (Public Information Display) for the US, offering growth rates, competitors in screen, development (SAMSUNG, NEC, Hitachi, SONY), and application.
we are interested in digital signage market report specifically for Indian market.
Hi, I’m interested in learning more about your research report on digital signage market
Can I utilize some of the data from this report to share with our association constituents (members, Exposition attendees etc..)
I do like to see sample of your report before purchasing. Would you mind telling me how I can get some contents of your paper?
we are interested in digital signage software market in Asian countries. Covering Microsoft, Android and Linux O/S platform. Does your report cover this.
does it inlcude detail analysis (market share) of the industry players
we are interested in software market. Nowaday, audiance measurement is the hot issue in the commercial vertical and I wanna know what companies are rising in this area, and your opinion of this segmented s/w market
Please provide sample of Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2024
Hello, I would like to know it is possible to buy only a portion of the report as only the French country data is of interest to us Also I would like to know if you have specific data on digital signage for the retail industry ?
Market share analysis by each player.Market penetration of digital signage in retail vertical; future trends of Digital Signage ecosystem
we want to understand who are the major companies by market share in the digital signage marketplace both globally and in the US.
we are resellers of digital signage in Latin America (We Offer Digital Signage licenses, Digital Signage as a Service, Contents, Operation, Hosting); could you suggest how this report will help us to grow our business
Can I see more detailed information about - vertical market (healthcare, retail, education, etc) - region (North America and Europe)
can you provide detail infromation of the report - How data was collected - Level of analysis of data - Table of Contents - Charts - Illustrations - Other research attributed (indicating validation) in the report
we would like to buy sections of this report - is that possible? Interested in the Hardware section: LCD and other display technologies, volume, and unit forecasts in this industry.
does your report convers network infrastructures and video/media distribution techniques and products with respect to applications and vertical markets for US, EMEA and ROW.
Digital Signage as an industry - looking to learn more about the whole of the market, its trends and what is hot and what is not.
Need to validate the quality of the report as this is MarketsnMarkets first report and none other exists from previous years. Could you send us a few diagrams specifically on verticals, depth of info on verticals, executive summary, table of contents, and at least 4 to 5 diagrams that demonstrate the depth of research, any comprehevie review of which market players exist and what percentage of market they are, list of players in priority order.
HI, I want to know more about digital signage business in Asia & Europe. Can I have specific information about that with same table of contents on this paper
we are interested in digital signage market in the food and beverage industry: market value and growth rate, key end user needs, and competitive landscape for integrators
it is possible to customise the digital signage market report for Europe.
We are a company that is looking into how this industry works and would like more information about the developing Digital Signage market!
can you provide sample of digital signage market forecasts to 2024.