Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Growing technological advancements in display products, increasing adoption of digital signage products in commercial vertical, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period.
Owing to factors such as the advent of new technologies, including OLED and electronic paper display (EPD), the display industry is expected to grow at a rapid pace. Along with the increased adoption of LED and LCD displays in the market, OLED, transparent display, and electronic paper displays (EPD) are expected to exhibit high growth because of the high demand for displays in the digital signage market.
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Key Market Dynamics in Digital Signage Market
Increasing adoption of digital signage products in commercial vertical
The market for digital signage displays is growing owing to many digital signage being installed in commercial places such as retail stores, hospitality, and other public spaces for advertisement, product information, instructions, wayfinding, entertainment, and so on.
Retailers can create an enriching shopping environment by implementing digital signage systems to entice information-driven consumers to pause, look, and purchase products and services. Digital signage is the optimal solution for creating an exciting and enhanced shopping experience; with the help of digital signage, retailers can project images and videos to showcase products and capture viewer interest, as well as they can arrange displays and compose content to create an artistic and dynamic atmosphere. Moreover, retailers can manage complex display requirements with ease and deliver the right content when and where it is needed. Further, they can provide relevant information with an intuitive, interactive interface, which helps retailers increase their customer base.
The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with customers, thereby attracting new business opportunities, increasing brand awareness, improving operating efficiency, catching attention of passersby, promoting new products, and enhancing customer experiences.
Increasing trends of online/broadcast advertisement
Increasing expenditure by leading retailers and product suppliers on online and broadcast advertisement would hinder the growth of the digital signage market in the future. The number of individuals using the Internet is growing rapidly and advertising companies are targeting more audiences via online promotions.
This high growth in online advertisement may eventually lead to less expenditure on physical and stationary advertisements, including digital signage, by the advertisement companies. Companies have to divide their expenditure on advertisement into online/broadcast and physical/ stationary advertisement type.
Increasing investment on online/broadcast advertisement by the companies may negatively impact the digital signage market growth. This will eventually lead to less requirement of digital signage products for advertisement purpose. Online/broadcast advertisement has impacted the digital signage market for a long time in the past; however, the impact is very low and is expected to be the same during the forecast period. Internet advertising has contributed a significant growth in global ad-spend and has stimulated innovation in the market.
Businesses across the world are set to spend a significant amount on internet advertising rather than physical/stationary. The growth in online advertising serves as a potential threat to the digital signage market.
“Hardware to dominate digital signage market (in terms of share) during forecast period”
Hardware offering currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. This growth is driven by growing digital signage adoption in commercial verticals, increasing retail space, and growing infrastructural developments in emerging economies. By implementing digital signage displays within stores, retailers can deliver targeted messages to customers in real time, manage queues, synchronize video walls, drive brand awareness, encourage buyers to return, and thereby increasing sales. Moreover, newer technologies such as fine-pixel LED and OLED are expected to drive the growth of the market for hardware devices during the forecast period.
“Indoor application to hold major share of digital signage market during forecast period
At present, indoor application holds the major share of the market and a similar trend is expected to continue during the forecast period. The growth of indoor signage is driven by the usage of immersive and highly interactive display technologies in sports stadiums, indoor arenas, airports, bus/rail stations, retail stores, schools, hotels, restaurants, and so on. The indoor signage is generally based on LCD, OLED, or fine-pixel LED technology and require no additional protective features to make them waterproof and operational at high temperatures.
“Transportation and public places to witness highest CAGR during forecast period”
Transportation signage systems are typically integrated with different technologies such as databases that can maintain travel schedules and reservation information on a real-time basis. The transportation vertical requires large screen display devices at public places such as railway stations, airports, and highways. Large screen displays show information in a more effective way than conventional signage boards. Railway stations and airports require large display panels to communicate with passengers. The new displays have highly attractive features such as live video streaming and high brightness while interacting with customers or passengers. Digital signage provides travelers with vital information regarding schedules and timings of arrivals and departures of trains and flights. Timely updates, along with proper information regarding schedules and timings of transport facilities, help enhance the customer experience, which is a major driving force for the growth of this market for transportation.
“APAC to account for highest demand in digital signage market during forecast period”
The market in APAC is expected to exhibit the highest growth rate in the digital signage market. Increasing developments in the field of retail, transportation, public infrastructure, and corporate are expected to create a huge demand for digital signage. Owing to low labor cost in APAC, the overall cost of implementing any digital signage system is significantly low in this region. Therefore, APAC is considered one of the potential markets for the growth of digital signage. This provides an opportunity for companies to establish and grow in APAC. Also, continuous increase in manufacturing facility investments by industry giants such as LG Electronics (South Korea), Samsung Electronics (South Korea), and many others is propelling the growth of the market in the region.
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Key Market Players
Key players in the digital signage market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).
Samsung Electronics focuses on providing digital signage solutions for new use cases from new product categories such as smart retail, infrastructure, and institutional applications. The company has enhanced its smart signage product portfolio by developing all-in-one software solutions that cover the full range of customer needs, including content creation and scheduling, interactive e-board presentations, and in-house hotel media management. Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including voice-controlled displays and smart signage solutions. The company has improved cost competitiveness by increasing its production yields through developing advanced process technologies, developing high transmission panels, and internally producing core manufacturing equipment. For instance, in October 2018, the company installed more than 12,000 square feet of Samsung SMART LED signage in New State Farm Arena (US).
Report Scope
|
Report Metric |
Details |
|
Market Size Available for Years |
2016–2024 |
|
Base Year Considered |
2018 |
|
Forecast Period |
2019–2024 |
|
Forecast Units |
Million Units, Billion Units |
|
Segments Covered |
Offering, Product, Application, Vertical, Region |
|
Regions Covered |
APAC, North America, Europe, and RoW |
|
Companies Covered |
Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), |
Digital Signage Market Segmentation:
In this report, the digital signage market has been segmented into the following categories:
Digital Signage Market, by Offering:
- Displays
- Technology
- Resolution
- Brightness
- Media Players
- Other Hardware Products
- Edge Server Software
- Content Management System
- Others
- Installation Services
- Maintenance & Support Services
- Consulting & Other Services
Digital Signage Market, by Product:
- Video Wall
- Standalone Display
- Kiosks
- Menu Boards
- Billboards
- Other Standalone Displays
Digital Signage Market, by Application:
- Indoor
- Outdoor
Digital Signage Market, by Vertical:
- Commercial
- Retail
- Corporate and Broadcast
- Healthcare
- Hospitality
- Government, Command and Control Center
- Infrastructural
- Transportation and Public Places
- Sports and Entertainment
- Infrastructural
- Banking, Financial Services, and Insurance
- Education
- Industrial
Digital Signage Market, by Geography:
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- South Korea
- India
- Australia
- Rest of APAC
- Rest of the World (RoW)
- Middle East
- Africa
- South America
Key Developments
- In December 2018, LG Electronics India introduced a curved OLED signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
- In December 2018, Leyard and Planar announced a strategic partnership with Lighthouse Technologies (Hong Kong). Lighthouse Technologies Limited is a global leader in LED video display technology that develops, manufactures, and sells LED video display solutions for the sports and entertainment industry across the world. This partnership will offer new innovations for sports and entertainment customers in North America.
- In November 2018, Sharp (Foxconn) launched the world’s largest commercially available video wall display.
- In October 2018, New State Farm Arena (US) installed more than 12,000 square feet of Samsung SMART LED signage. The center-hung videoboard includes a massive 4,477 square feet of high-definition video display, offering true-to-life colors and dynamic details. Measuring 20 feet wide by 9 feet high, these displays offer an additional 360 square feet of an active video viewing area.
Key questions addressed by the report:
- What are the opportunities for digital signage providers?
- How much growth is expected from LCD, OLED, and direct-view LED displays in the market
- Who are the major current and potential competitors in the market, and what are their top priorities, strategies, and developments?
- What are the major applications of the digital signage market?
- What are the major verticals of the market and growth trends in respective verticals?
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Table of Content
1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key data from Secondary sources
2.1.2 Primary Data
2.1.2.1 Key data from Primary sources
2.1.2.2 Breakdown of primaries
2.2 Market size estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
3 Executive Summary
4 Premium Insights
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.2.4 Challenges
6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Key Industry Trends
7 Digital Signage Market, By Type (Qualitative)
7.1 Introduction
7.1.1 Conventional
7.1.2 Smart
7.1.2.1 Context Aware Signage
7.1.2.2 AI-based signage
7.1.2.3 IoT-enabled smart signage
8 Digital Signage Market, By Offering
8.1 Introduction
8.2 Hardware
8.2.1 Displays
8.2.1.1 Displays, By Technology
8.2.1.1.1 LCD Display
8.2.1.1.2 OLED Display
8.2.1.1.3 Direct-View Fine-Pixel Led
8.2.1.1.4 Direct-View Large-Pixel Led
8.2.1.1.5 Others
8.2.1.2 Displays, By Resolution
8.2.1.2.1 8K
8.2.1.2.2 4K
8.2.1.2.3 FHD
8.2.1.2.4 HD
8.2.1.2.5 Lower Than HD
8.2.1.3 Displays, By Size
8.2.1.3.1 Below 32 Inches
8.2.1.3.2 32 –52 Inches
8.2.1.3.3 More than 52 Inches
8.2.1.4 Display, By Brightness
8.2.1.4.1 0–500 Nits
8.2.1.4.2 501–1,000 Nits
8.2.1.4.3 1,001–2,000 Nits
8.2.1.4.4 2,001–3,000 Nits
8.2.1.4.5 More Than 3,000 Nits
8.2.2 Media Players
8.2.3 Projectors
8.2.4 Other Hardware Products
8.3 Software
8.3.1 Edge Server Software
8.3.2 Content Management System
8.3.3 Others
8.4 Services
8.4.1 Installation Services
8.4.2 Maintenance & Support Services
8.4.3 Consulting & Other Services
9 Digital Signage Market, By Product
9.1 Introduction
9.2 Video Wall
9.3 Standalone Display
9.3.1 Kiosks
9.3.1.1 Interactive
9.3.1.1.1 Automated Teller Machine
9.3.1.1.2 Self-service Kiosks
9.3.1.1.3 Vending Kiosks
9.3.1.2 Non-interactive
9.3.2 Menu Boards
9.3.2.1 Interactive
9.3.2.2 Non-interactive
9.3.3 Billboards
9.3.3.1 Interactive
9.3.3.2 Non-interactive
9.3.4 Signboards
9.3.4.1 Interactive
9.3.4.2 Non-interactive
9.3.5 Others
10 Digital Signage Market, By Application
10.1 Introduction
10.2 Indoor
10.3 Outdoor
11 Digital Signage Market, By Vertical
11.1 Introduction
11.2 Commercial
11.2.1 Retail
11.2.2 Corporate and Broadcast
11.2.3 Healthcare
11.2.4 Hospitality
11.2.5 Government, Command and Control Centers
11.3 Infrastructural
11.3.1 Transportation and Public Places
11.3.2 Sports and Entertainment
11.4 Institutional
11.4.1 Banking, Financial Services, and Insurance
11.4.2 Education
11.5 Industrial
12 Digital Signage Market, By Region
12.1 North America
12.1.1.1 US
12.1.1.2 Canada
12.1.1.3 Mexico
12.2 Europe
12.2.1.1 Germany
12.2.1.2 UK
12.2.1.3 France
12.2.1.4 Spain
12.2.1.5 Italy
12.2.1.6 Rest of Europe
12.3 Asia-Pacific
12.3.1.1 China
12.3.1.2 Japan
12.3.1.3 South Korea
12.3.1.4 India
12.3.1.5 Australia
12.3.1.6 Rest of APAC
12.4 RoW
12.4.1.1 Middle East
12.4.1.2 Africa
12.4.1.3 South America
13 Competitive Landscape
13.1 Introduction
13.2 Market Share Ranking Analysis
13.3 Competitive Situation and Trends
13.3.1 New product launch/development
13.3.2 Mergers & acquisitions
13.3.3 Partnerships/Agreements/Strategic Alliances/Collaborations
14 Company Profile
14.1 Key Players
14.1.1 Samsung Electronics
14.1.2 LG Electronics
14.1.3 Sharp (Foxconn)
14.1.4 Leyard Optoelectronic (Planar)
14.1.5 NEC Corp.
14.1.6 Sony
14.1.7 Barco
14.1.8 Panasonic
14.1.9 Shanghai Goodview Electronics
14.1.10 AU Optronics
14.1.11 Scala
14.1.12 E Ink Holdings
14.1.13 Benq Group.
14.1.14 Intuiface
14.1.15 Daktronics (Adflow Networks)
14.1.16 Christie Digital Systems
14.1.17 Omnivex Corporation
14.1.18 Deepsky Corporation
14.1.19 Delta Electronics
14.1.20 Exceptional 3D
(Business Overview, Products and Solutions Offered, Recent Developments, MnM View, SWOT Analysis)*
15 Appendix
15.1 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.2 Marketsandmarkets Knowledge Store: Snapshot
15.3 Related Reports
15.4 Author Details
List of Tables (82 Tables)
Table 1 Market Size, 2016–2024 (USD Billion)
Table 2 Market for Hardware, By Type, 2016–2024 (USD Million)
Table 3 Market for Hardware, By Region
Table 4 Market for Hardware, By Vertical
Table 5 Market for Hardware in Commercial Vertical
Table 6 Market for Hardware in Infrastructural Vertical,
Table 7 Market for Hardware in Institutional Vertical,
Table 8 Digital Signages Market for Displays, By Technology,
Table 9 Market for Displays, By Technology,
Table 10 Market for Software, By Vertical,
Table 11 Market for Software in Commercial Vertical,
Table 12 Market for Software in Infrastructural Vertical,
Table 13 Market for Software in Institutional Vertical,
Table 14 Market for Software, By Region,
Table 15 Digital Signages Market for Services, By Type, 2016–2024 (USD Million)
Table 16 Market for Services, By Vertical
Table 17 Market for Services in Commercial Vertical
Table 18 Market for Services in Infrastructural Vertical
Table 19 Market for Services in Institutional Vertical
Table 20 Market for Services, By Region
Table 21 Digital Signages Market, By Product, 2016–2024 (USD Billion)
Table 22 Market, By Application, 2016–2024 (USD Billion)
Table 23 Market for Indoor Application, By Vertical Type
Table 24 Market for Outdoor Application, By Vertical Type, 2016–2024 (USD Million)
Table 25 Digital Signages Market, By Vertical, 2016–2024 (USD Billion)
Table 26 Market for Commercial Vertical, By Type
Table 27 Market for Commercial Vertical, By Region,
Table 28 Market for Commercial Vertical, By Offering
Table 29 Digital Signages Market for Retail, By Region, 2016–2024 (USD Billion)
Table 30 Market for Retail, By Offering, 2016–2024 (USD Billion)
Table 31 Market for Corporate and Broadcast, By Region
Table 32 Market for Corporate and Broadcast, By Offering, 2016–2024 (USD Million)
Table 33 Market for Healthcare, By Region
Table 34 Market for Healthcare, By Offering,
Table 35 Digital Signages Market for Hospitality, By Region,
Table 36 Market for Hospitality, By Offering,
Table 37 Market for Government, Command and Control Centers, By Region, 2016–2024 (USD Million)
Table 38 Market for Government, Command & Control Centers, By Offering, 2016–2024 (USD Million)
Table 39 Digital Signages Market for Infrastructural Vertical, By Type
Table 40 Market for Infrastructural Vertical, By Region
Table 41 Market for Infrastructural Vertical, By Offering, 2016–2024 (USD Billion)
Table 42 Digital Signages Market for Transportation and Public Places
Table 43 Market for Transportation and Public Places
Table 44 Market for Sports and Entertainment, By Region, 2016–2024 (USD Million)
Table 45 Market for Sports and Entertainment, By Offering, 2016–2024 (USD Million)
Table 46 Digital Signages Market for Institutional Vertical, By Type,
Table 47 Market for Institutional Vertical, By Region,
Table 48 Market for Institutional Vertical, By Offering,
Table 49 Digital Signages Market for Banking, Financial Services, and Insurance (BFSI), By Region, 2016–2024 (USD Million)
Table 50 Market for Banking, Financial Services, and Insurance (BFSI), By Offering, 2016–2024 (USD Million)
Table 51 Digital Signages Market for Education, By Region,
Table 52 Market for Education, By Offering,
Table 53 Market for Industrial Vertical, By Region,
Table 54 Market for Industrial Vertical, By Offering,
Table 55 Digital Signages Market, By Region, 2016–2024 (USD Billion)
Table 56 Market in North America, By Country
Table 57 Market in North America, By Vertical
Table 58 Digital Signages Market in Europe, By Country, 2016–2024 (USD Million)
Table 59 Market in Europe, By Vertical, 2016–2024 (USD Million)
Table 60 Market in APAC, By Country, 2016–2024 (USD Billion)
Table 61 Market in APAC, By Vertical, 2016–2024 (USD Billion)
Table 62 Digital Signages Market in RoW, By Region, 2016–2024 (USD Million)
Table 64 Market for Display, By Size, 2016–2024 (USD Million)
Table 65 Market for Display, By Vertical, 2016–2024 (USD Million)
Table 66 Market for Display, By Country, 2016–2024 (USD Billion)
Table 67 Digital Signages Market for Below 32” Display, By Vertical, 2016–2024 (USD Billion)
Table 68 Market for 32-52” Display, By Vertical, 2016–2024 (USD Billion)
Table 69 Market for More Than 52” Display, By Vertical, 2016–2024 (USD Billion)
Table 70 Market for Below 32” Display, By Region, 2016–2024 (USD Billion)
Table 71 Market for Below 32-52” Display, By Region, 2016–2024 (USD Billion)
Table 72 Digital Signages Market for More Than 52” Display, By Region, 2016–2024 (USD Billion)
Table 73 Market for Retail Vertical, By Region, 2016–2024 (USD Billion)
Table 74 Market for Corporate & Broadcast Vertical, By Region, 2016–2024 (USD Billion)
Table 75 Market for Healthcare Vertical, By Region, 2016–2024 (USD Billion)
Table 76 Market for Hospitality Vertical, By Region, 2016–2024 (USD Billion)
Table 77 Market for Government, Commant, and Control Center Vertical, By Region, 2016–2024 (USD Billion)
Table 78 Digital Signages Market for Transportation and Public Places Vertical, By Region, 2016–2024 (USD Billion)
Table 79 Market for Sports and Entertainment Vertical, By Region, 2016–2024 (USD Billion)
Table 80 Market for BFSI Vertical, By Region, 2016–2024 (USD Billion)
Table 81 Market for Education Vertical, By Region, 2016–2024 (USD Billion)
Table 82 Digital Signages Market for Industrial Vertical, By Region, 2016–2024 (USD Billion)
List of Figures (56 Figures)
Figure 1 Digital Signages Market: Process Flow of Market Size Estimation
Figure 2 Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions for the Research Study
Figure 7 Commercial Vertical to Dominate Market During Forecast Period
Figure 8 Digital Signages Market for Software to Witness Highest CAGR During Forecast Period
Figure 9 APAC to Be Fastest-Growing Region for Market During Forecast Period
Figure 10 Increasing Adoption of Digital Signage in Commercial Vertical and Rising Infrastructural Developments Driving Market
Figure 11 Commercial Vertical to Dominate Market During Forecast Period
Figure 12 Commercial Vertical Held Largest Share of Digital Signages Market in APAC in 2018
Figure 13 India, Australia, China, and Canada to Witness Higher Growth in Market By 2024
Figure 14 Digital Signage Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Shipment of 4K TV to Grow Rapidly in Next 2 Years
Figure 16 Shipment of 8K TV to Surge From 2019 Onwards
Figure 17 Value Chain Analysis: Digital Signage Market
Figure 18 Market Segmentation, By Offering
Figure 19 Market for Software to Register Highest CAGR During Forecast Period
Figure 20 Market, By Hardware
Figure 21 Displays to Dominate Market for Hardware During Forecast Period
Figure 22 Displays, By Technology
Figure 23 Market for Direct-View Fine-Pixel Led Technology to Register Highest CAGR During Forecast Period
Figure 24 Software Offerings: Digital Signage Market
Figure 25 Commercial Vertical to Hold Largest Size of Digital Signage Software Market During Forecast Period
Figure 26 Digital Signage Services Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Figure 27 Market, By Application
Figure 28 Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Figure 29 Market for Hospitality to Register Highest CAGR During Forecast Period
Figure 30 Usage of Digital Signage in Retail
Figure 31 Transportation and Public Places to Register Higher CAGR During Forecast Period
Figure 32 Education to Register Higher CAGR During Forecast Period
Figure 33 APAC to Register Highest CAGR During Forecast Period
Figure 34 Market, By Geography
Figure 35 APAC to Grow at Highest CAGR During Forecast Period
Figure 36 India to Witness Highest Growth in Digital Signage Market By 2024
Figure 37 North America: Market Snapshot
Figure 38 US to Hold Largest Size of Market in North America During Forecast Period
Figure 39 Europe: Market Snapshot
Figure 40 Germany to Register Highest CAGR During Forecast Period
Figure 41 APAC: Market Snapshot
Figure 42 India to Register Highest CAGR During Forecast Period
Figure 43 Middle East to Register Highest CAGR During Forecast Period
Figure 44 Key Developments By Leading Players in Market From 2016 to 2018
Figure 45 Ranking of Key Players in Market (2018)
Figure 46 Market (Global) Competitive Leadership Mapping
Figure 47 Product Launches and Developments Were Key Strategies Adopted By Major Players From 2016 to 2018
Figure 48 Samsung Electronics: Company Snapshot
Figure 49 LG Electronics: Company Snapshot
Figure 50 Sharp (Foxconn): Company Snapshot
Figure 51 Leyard Optoelectronic (Planar): Company Snapshot
Figure 52 NEC Corp.: Company Snapshot
Figure 53 Sony: Company Snapshot
Figure 54 Barco: Company Snapshot
Figure 55 Panasonic: Company Snapshot
Figure 56 AU Optronics: Company Snapshot
The study involved 4 major activities for estimating the size of the digital signage market. Exhaustive secondary research was done to collect information on the market, including its peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations; white papers, display-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases.
Secondary research has been conducted to obtain key information about the industry’s supply chain, market’s monetary chain, the total pool of key players, and market segmentation according to industry trends to the bottom-most level, geographic markets, and key developments from both market- and technology-oriented perspectives. The secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated by primary research.
Primary Research
In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include key industry participants, subject matter experts (SMEs), C-level executives of key companies, and consultants from various key companies and organizations operating in the digital signage market.
After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to verify and validate critical market numbers.
Primary research has also been conducted to identify segmentation types and key players, as well as analyze the competitive landscape, key market dynamics (drivers, restraints, opportunities, and challenges), and major growth strategies adopted by market players. During market engineering, both top-down and bottom-up approaches have been extensively used, along with several data triangulation methods, to estimate and forecast the market, including the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed during the complete market engineering process to list the key information/insights throughout the report.
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Market Size Estimation
In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Extensive qualitative and quantitative analyses have been performed during market engineering to list key information/insights.
Major players in the market have been identified through secondary research, and their market ranking have been determined through primary and secondary research. This involved studying the annual and financial reports of top market players, and interviews with industry experts (such as CEOs, vice presidents, directors, and marketing executives) for key insights—both quantitative and qualitative.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Data Triangulation
After arriving at the overall market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.
Study Objectives
- To define and describe the digital signage market, in terms of value, by offering, product, application, vertical, and Geography
- To forecast the digital signage market, in terms of value, by region—North America, Europe,
Asia Pacific (APAC), and Rest of the World (RoW) - To estimate and forecast the digital signage display market, in terms of volume, segmented on the basis of display technology
- To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To identify the opportunities for various stakeholders such as digital signage manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the digital signage market
- To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
- To strategically profile key players and comprehensively analyze their market position in
terms of ranking and core competencies, along with detailing competitive landscape for market leaders - To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the digital signage market
Available Customization
With the given market data, MarketsandMarkets offers customizations according to companies’ specific needs. The following customization options are available for the report.
- Detailed analysis and profiling of additional market players (up to 5)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Digital Signage Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
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Growth opportunities and latent adjacency in Digital Signage Market