Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
[186 Pages Report] The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Growing technological advancements in display products, increasing adoption of digital signage products in commercial vertical, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period.
Owing to factors such as the advent of new technologies, including OLED and electronic paper display (EPD), the display industry is expected to grow at a rapid pace. Along with the increased adoption of LED and LCD displays in the market, OLED, transparent display, and electronic paper displays (EPD) are expected to exhibit high growth because of the high demand for displays in the digital signage market.
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“Hardware to dominate digital signage market (in terms of share) during forecast period”
Hardware offering currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. This growth is driven by growing digital signage adoption in commercial verticals, increasing retail space, and growing infrastructural developments in emerging economies. By implementing digital signage displays within stores, retailers can deliver targeted messages to customers in real time, manage queues, synchronize video walls, drive brand awareness, encourage buyers to return, and thereby increasing sales. Moreover, newer technologies such as fine-pixel LED and OLED are expected to drive the growth of the market for hardware devices during the forecast period.
“Indoor application to hold major share of digital signage market during forecast period
At present, indoor application holds the major share of the market and a similar trend is expected to continue during the forecast period. The growth of indoor signage is driven by the usage of immersive and highly interactive display technologies in sports stadiums, indoor arenas, airports, bus/rail stations, retail stores, schools, hotels, restaurants, and so on. The indoor signage is generally based on LCD, OLED, or fine-pixel LED technology and require no additional protective features to make them waterproof and operational at high temperatures.
“Transportation and public places to witness highest CAGR during forecast period”
Transportation signage systems are typically integrated with different technologies such as databases that can maintain travel schedules and reservation information on a real-time basis. The transportation vertical requires large screen display devices at public places such as railway stations, airports, and highways. Large screen displays show information in a more effective way than conventional signage boards. Railway stations and airports require large display panels to communicate with passengers. The new displays have highly attractive features such as live video streaming and high brightness while interacting with customers or passengers. Digital signage provides travelers with vital information regarding schedules and timings of arrivals and departures of trains and flights. Timely updates, along with proper information regarding schedules and timings of transport facilities, help enhance the customer experience, which is a major driving force for the growth of this market for transportation.
“APAC to account for highest demand in digital signage market during forecast period”
The market in APAC is expected to exhibit the highest growth rate in the market. Increasing developments in the field of retail, transportation, public infrastructure, and corporate are expected to create a huge demand for digital signage. Owing to low labor cost in APAC, the overall cost of implementing any digital signage system is significantly low in this region. Therefore, APAC is considered one of the potential markets for the growth of digital signage. This provides an opportunity for companies to establish and grow in APAC. Also, continuous increase in manufacturing facility investments by industry giants such as LG Electronics (South Korea), Samsung Electronics (South Korea), and many others is propelling the growth of the market in the region.
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Key Market Players
Key players in the market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).
Samsung Electronics focuses on providing digital signage solutions for new use cases from new product categories such as smart retail, infrastructure, and institutional applications. The company has enhanced its smart signage product portfolio by developing all-in-one software solutions that cover the full range of customer needs, including content creation and scheduling, interactive e-board presentations, and in-house hotel media management. Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including voice-controlled displays and smart signage solutions. The company has improved cost competitiveness by increasing its production yields through developing advanced process technologies, developing high transmission panels, and internally producing core manufacturing equipment. For instance, in October 2018, the company installed more than 12,000 square feet of Samsung SMART LED signage in New State Farm Arena (US).
Report Scope
|
Report Metric |
Details |
|
Market Size Available for Years |
2016–2024 |
|
Base Year Considered |
2018 |
|
Forecast Period |
2019–2024 |
|
Forecast Units |
Million Units, Billion Units |
|
Segments Covered |
Offering, Product, Application, Vertical, Region |
|
Regions Covered |
APAC, North America, Europe, and RoW |
|
Companies Covered |
Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), |
Key Developments
- In December 2018, LG Electronics India introduced a curved OLED signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
- In December 2018, Leyard and Planar announced a strategic partnership with Lighthouse Technologies (Hong Kong). Lighthouse Technologies Limited is a global leader in LED video display technology that develops, manufactures, and sells LED video display solutions for the sports and entertainment industry across the world. This partnership will offer new innovations for sports and entertainment customers in North America.
- In November 2018, Sharp (Foxconn) launched the world’s largest commercially available video wall display.
- In October 2018, New State Farm Arena (US) installed more than 12,000 square feet of Samsung SMART LED signage. The center-hung videoboard includes a massive 4,477 square feet of high-definition video display, offering true-to-life colors and dynamic details. Measuring 20 feet wide by 9 feet high, these displays offer an additional 360 square feet of an active video viewing area.
Key questions addressed by the report:
- What are the opportunities for digital signage providers?
- How much growth is expected from LCD, OLED, and direct-view LED displays in the market
- Who are the major current and potential competitors in the market, and what are their top priorities, strategies, and developments?
- What are the major applications of the digital signage market?
- What are the major verticals of the market and growth trends in respective verticals?
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Table of Contents
1 Introduction (Page No. - 19)
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Segmentation
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Stakeholders
2 Research Methodology (Page No. - 23)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 32)
4 Premium Insights (Page No. - 35)
4.1 Attractive Opportunities in Overall Digital Signage Market
4.2 Market, By Vertical
4.3 Market in APAC, By Vertical and Country
4.4 Market, By Country
5 Market Overview (Page No. - 38)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Adoption of Digital Signage Products in Commercial Vertical
5.2.1.2 Growing Technological Advancements in Display Products
5.2.1.3 Rising Demand for 4K & 8K Displays
5.2.1.4 Increasing Infrastructural Developments in Emerging Countries
5.2.2 Restraints
5.2.2.1 Increasing Trends of Online/Broadcast Advertisement
5.2.3 Opportunities
5.2.3.1 Growing Smart Signage Applications
5.2.3.2 Increasing Retail Space Worldwide
5.2.3.3 Rising Demand for Context-Aware Signage
5.2.3.4 Increasing Transition of Traditional Stores to Smart Stores in Retail
5.2.4 Challenges
5.2.4.1 Developing Robust Equipment Suitable for Harsh Environmental Conditions
6 Industry Trends (Page No. - 46)
6.1 Introduction
6.2 Value Chain Analysis
6.2.1 Research & Development
6.2.2 Product Development & Integration
6.3 Key Trends
6.3.1 Increasing Deployment of Digital Menu Boards in Restaurants
6.3.2 Rising Popularity of Wireless Signage Solutions
6.3.3 Growing Technological Trends in Digital Signage Market
6.3.3.1 Internet of Things (IoT)
6.3.3.2 Artificial Intelligence (AI)
7 Digital Signage Market, By Offering (Page No. - 49)
7.1 Introduction
7.2 Hardware
7.2.1 Displays
7.2.1.1 Displays, By Technology
7.2.1.1.1 LCD Display
7.2.1.1.1.1 LCD Display to Dominate the Display Technology Market With Highest Share During Forecast Period
7.2.1.1.2 OLED Display
7.2.1.1.2.1 OLED Display to Emerge as the Leading Technology Owing to Various Advantages Such as Better Contrast, Clarity, and Low Power Consumption in the Market During Forecast Period
7.2.1.1.3 Direct-View Fine-Pixel Led
7.2.1.1.3.1 Direct-View Fine-Pixel Led Display to Witness Highest CAGR During Forecast Period
7.2.1.1.4 Direct-View Large-Pixel Led
7.2.1.1.4.1 Direct-View Large-Pixel Led Display Expected to Find Major Application in Outdoor Environment
7.2.1.1.5 Others
7.2.1.2 Displays, By Resolution
7.2.1.2.1 8K
7.2.1.2.2 4K
7.2.1.2.3 FHD
7.2.1.2.4 HD
7.2.1.2.5 Lower Than HD
7.2.1.3 Display, By Brightness
7.2.1.3.1 0–500 Nits
7.2.1.3.2 501–1,000 Nits
7.2.1.3.3 1,001–2,000 Nits
7.2.1.3.4 2,001–3,000 Nits
7.2.1.3.5 More Than 3,000 Nits
7.2.2 Media Players
7.2.2.1 Increasing Consumer Engagement With Digital Media is the Major Growth Driver During Forecast Period
7.2.3 Projectors
7.2.3.1 Projectors to Witness High Growth in Retail, Transportation and Public Places and Education Vertical During Forecast Period
7.2.4 Other Hardware Products
7.3 Software
7.3.1 Edge Server Software
7.3.1.1 Edge Server Software to Witness the Significant Growth During Forecast Period
7.3.2 Content Management System
7.3.2.1 Content Management System Software to Witness Highest CAGR in the Market During Forecast Period
7.3.3 Others
7.4 Services
7.4.1 Installation Services
7.4.1.1 Installation Services to Dominate the Services Market With Highest Share During Forecast Period
7.4.2 Maintenance & Support Services
7.4.2.1 Maintenance and Support Services to Witness Highest Growth of Digital Signage Market for Services During Forecast Period
7.4.3 Consulting & Other Services
8 Digital Signage Market, By Product (Page No. - 73)
8.1 Introduction
8.2 Video Wall
8.2.1 Video Wall to Witness Highest Growth for Digital Signage Market During Forecast Period
8.3 Standalone Display
8.3.1 Kiosks
8.3.1.1 Interactive Kiosks
8.3.1.1.1 Major Adoption of Interactive Kiosks is Expected in Retail Vertical During Forecast Period
8.3.1.2 Automated Teller Machine (ATM)
8.3.1.2.1 Banking, Financial Services, and Insurance Vertical to Dominate the Market for Automated Teller Machine During Forecast Period
8.3.1.3 Self-Service Kiosks
8.3.1.3.1 Technological Advancement Propelling the Growth of Self-Service Kiosks During Forecast Period
8.3.1.4 Vending Kiosks
8.3.1.4.1 Retail Vertical to Dominate the Market for Vending Kiosks During Forecast Period
8.3.2 Menu Boards
8.3.2.1 Interactive
8.3.2.1.1 Interactive Menu Board to Witness High Growth in Hospitality Vertical During Forecast Period
8.3.2.2 Non-Interactive
8.3.2.2.1 Rapid Penetration of Non-Interactive Menu Boards in Retail, Transportation, Hospitality, and Sports and Entertainment Vertical Would Be Major Growth Driver During Forecast Period
8.3.3 Billboards
8.3.3.1 Billboards to Witness High Growth in Outdoor Application During Forecast Period
8.3.4 Other Standalone Display
9 Digital Signage Market, By Application (Page No. - 78)
9.1 Introduction
9.2 Indoor
9.2.1 Retail Vertical to Occupy Major Share of Digital Signage Market for Indoor Application During Forecast Period
9.3 Outdoor
9.3.1 Transportation and Public Places to Dominate Digital Signage Market for Outdoor Application During Forecast Period
10 Digital Signage Market, By Vertical (Page No. - 82)
10.1 Introduction
10.2 Commercial
10.2.1 Retail
10.2.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Retail During Forecast Period
10.2.2 Corporate and Broadcast
10.2.2.1 North America to Hold Major Share of Digital Signage Market for Corporate and Broadcast Vertical During Forecast Period
10.2.3 Healthcare
10.2.3.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Healthcare Vertical During Forecast Period
10.2.4 Hospitality
10.2.4.1 APAC to Dominate Digital Signage Market, in Terms of Share and CAGR, for Hospitality Vertical During Forecast Period
10.2.5 Government, Command and Control Centers
10.2.5.1 North America to Hold Major Share of Digital Signage Market for Government, Command and Control Centers During Forecast Period
10.3 Infrastructural
10.3.1 Transportation and Public Places
10.3.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market for Transportation and Public Places During Forecast Period
10.3.2 Sports and Entertainment
10.3.2.1 APAC to Dominate Digital Signage Market for Sports and Entertainment Vertical, in Terms of Size and CAGR, During Forecast Period
10.4 Institutional
10.4.1 Banking, Financial Services, and Insurance
10.4.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Banking, Financial Services, and Insurance Vertical During Forecast Period
10.4.2 Education
10.4.2.1 North America to Hold Major Share of Digital Signage Market for Education Vertical During Forecast Period
10.5 Industrial
10.5.1 APAC to Dominate Digital Signage Market for Industrial Vertical During Forecast Period
11 Geographic Analysis (Page No. - 105)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.1.1 US to Hold Major Share of Digital Signage Market in North America During Forecast Period
11.2.2 Canada
11.2.2.1 Canada to Witness Highest Growth Rate for Market in North America During Forecast Period
11.2.3 Mexico
11.2.3.1 Mexico to Witness Growth in Market Especially in Retail, Education, Banking, Financial, and Insurance Vertical
11.3 Europe
11.3.1 UK
11.3.1.1 UK to Hold Major Share of Market in Europe During Forecast Period
11.3.2 Germany
11.3.2.1 Germany to Witness Highest Growth Rate for Digital Signage Market in Europe During Forecast Period
11.3.3 France
11.3.3.1 France to Witness Growth in Market Especially in Retail, Hospitality, Transportation and Public Places Vertical During Forecast Period
11.3.4 Spain
11.3.4.1 Sports and Entertainment and Retail Verticals to Be Major Users of Digital Signage in Spain During Forecast Period
11.3.5 Italy
11.3.5.1 Growing Retail Space and Sports and Entertainment Events to Propel the Market Growth in Italy
11.3.6 Rest of Europe
11.3.6.1 Retail, Sports and Entertainment, Transportation and Public Places to Be Major Users of Digital Signage in Rest of Europe During Forecast Period
11.4 APAC
11.4.1 China
11.4.1.1 China to Hold Major Share of Market in APAC During Forecast Period
11.4.2 Japan
11.4.2.1 High Demand for Market in Retail, Healthcare, Hospitality, Sports and Entertainment Vertical is Expected During Forecast Period
11.4.3 South Korea
11.4.3.1 South Korea is A Major Contributor to Digital Signage Market Due to Presence of Major Players
11.4.4 India
11.4.4.1 India to Witness Highest CAGR for Digital Signage Market in APAC During Forecast Period
11.4.5 Australia
11.4.5.1 Market for Retail, Transportation, and Sports and Entertainment Verticals to Witness High Demand During Forecast Period
11.4.6 Rest of APAC
11.4.6.1 Retail, Transportation and Public Places, and Sports and Entertainment to Be Major Users of Digital Signage During Forecast Period
11.5 RoW
11.5.1 Middle East
11.5.1.1 Middle East to Witness Highest CAGR of Market in RoW During Forecast Period
11.5.2 Africa
11.5.2.1 Africa to Witness Significant Demand for Digital Signage Market in Retail and Healthcare During Forecast Period
11.5.3 South America
11.5.3.1 South America to Hold Major Share of Market in RoW During Forecast Period
12 Competitive Landscape (Page No. - 126)
12.1 Overview
12.2 Ranking Analysis of Key Players in Digital Signage Market
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Strength of Product Portfolio (25 Companies)
12.5 Business Strategy Excellence (25 Companies)
12.6 Competitive Situations and Trends
12.6.1 Product Launches and Developments
12.6.2 Agreements, Partnerships, Collaborations, & Joint Developments
12.6.3 Mergers & Acquisitions
12.6.4 Expansions
13 Company Profiles (Page No. - 140)
13.1 Introduction
13.2 Key Players
(Business Overview, Products and Solutions Offered, Recent Developments, MnM View, SWOT Analysis)*
13.2.1 Samsung Electronics
13.2.2 LG Electronics
13.2.3 Sharp (Foxconn)
13.2.4 Leyard Optoelectronic (Planar)
13.2.5 NEC Corp.
13.2.6 Sony
13.2.7 Barco
13.2.8 Panasonic
13.2.9 Shanghai Goodview Electronics
13.2.10 AU Optronics
13.3 Other Players
13.3.1 Scala
13.3.2 E Ink Holdings
13.3.3 Benq Group.
13.3.4 Intuiface
13.3.5 Daktronics (Adflow Networks)
13.3.6 Christie Digital Systems
13.3.7 Omnivex Corporation
13.3.8 Deepsky Corporation
13.3.9 Delta Electronics
13.3.10 Exceptional 3d
*Business Overview, Products and Solutions Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 181)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.3 Available Customization
14.4 Related Reports
14.5 Author Details
List of Tables (63 Tables)
Table 1 Digital Signage Market Size, 2016–2024 (USD Billion)
Table 2 Market for Hardware, By Type, 2016–2024 (USD Million)
Table 3 Market for Hardware, By Region, 2016–2024 (USD Billion)
Table 4 Market for Hardware, By Vertical, 2016–2024 (USD Million)
Table 5 Market for Hardware in Commercial Vertical, By Type, 2016–2024 (USD Million)
Table 6 Market for Hardware in Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
Table 7 Digital Signage Market for Hardware in Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 8 Market for Displays, By Technology, 2016–2024 (USD Billion)
Table 9 Market for Displays, By Technology, 2016–2024 (Million Units)
Table 10 Market for Software, By Vertical, 2016–2024 (USD Million)
Table 11 Market for Software in Commercial Vertical, By Type, 2016–2024 (USD Million)
Table 12 Market for Software in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
Table 13 Digital Signage Market for Software in Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 14 Market for Software, By Region, 2016–2024 (USD Million)
Table 15 Market for Services, By Type, 2016–2024 (USD Million)
Table 16 Market for Services, By Vertical, 2016–2024 (USD Million)
Table 17 Market for Services in Commercial Vertical, By Type, 2016–2024 (USD Million)
Table 18 Market for Services in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
Table 19 Digital Signage Market for Services in Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 20 Market for Services, By Region, 2016–2024 (USD Million)
Table 21 Market, By Product, 2016–2024 (USD Billion)
Table 22 Market, By Application, 2016–2024 (USD Billion)
Table 23 Market for Indoor Application, By Vertical Type, 2016–2024 (USD Million)
Table 24 Market for Outdoor Application, By Vertical Type, 2016–2024 (USD Million)
Table 25 Market, By Vertical, 2016–2024 (USD Billion)
Table 26 Market for Commercial Vertical, By Type, 2016–2024 (USD Billion)
Table 27 Market for Commercial Vertical, By Region, 2016–2024 (USD Billion)
Table 28 Market for Commercial Vertical, By Offering, 2016–2024 (USD Billion)
Table 29 Digital Signage Market for Retail, By Region, 2016–2024 (USD Billion)
Table 30 Market for Retail, By Offering, 2016–2024 (USD Billion)
Table 31 Market for Corporate and Broadcast, By Region, 2016–2024 (USD Million)
Table 32 Market for Corporate and Broadcast, By Offering, 2016–2024 (USD Million)
Table 33 Market for Healthcare, By Region, 2016–2024 (USD Million)
Table 34 Market for Healthcare, By Offering, 2016–2024 (USD Million)
Table 35 Market for Hospitality, By Region, 2016–2024 (USD Million)
Table 36 Market for Hospitality, By Offering, 2016–2024 (USD Million)
Table 37 Digital Signage Market for Government, Command and Control Centers, By Region, 2016–2024 (USD Million)
Table 38 Market for Government, Command & Control Centers, By Offering, 2016–2024 (USD Million)
Table 39 Market for Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
Table 40 Market for Infrastructural Vertical, By Region, 2016–2024 (USD Billion)
Table 41 Market for Infrastructural Vertical, By Offering, 2016–2024 (USD Billion)
Table 42 Market for Transportation and Public Places, By Region, 2016–2024 (USD Billion)
Table 43 Market for Transportation and Public Places, By Offering, 2016–2024 (USD Billion)
Table 44 Market for Sports and Entertainment, By Region, 2016–2024 (USD Million)
Table 45 Digital Signage Market for Sports and Entertainment, By Offering, 2016–2024 (USD Million)
Table 46 Market for Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 47 Market for Institutional Vertical, By Region, 2016–2024 (USD Million)
Table 48 Market for Institutional Vertical, By Offering, 2016–2024 (USD Million)
Table 49 Market for Banking, Financial Services, and Insurance (BFSI), By Region, 2016–2024 (USD Million)
Table 50 Market for Banking, Financial Services, and Insurance (BFSI), By Offering, 2016–2024 (USD Million)
Table 51 Market for Education, By Region, 2016–2024 (USD Million)
Table 52 Market for Education, By Offering, 2016–2024 (USD Million)
Table 53 Market for Industrial Vertical, By Region, 2016–2024 (USD Million)
Table 54 Digital Signage Market for Industrial Vertical, By Offering, 2016–2024 (USD Million)
Table 55 Market, By Region, 2016–2024 (USD Billion)
Table 56 Market in North America, By Country, 2016–2024 (USD Billion)
Table 57 Market in North America, By Vertical, 2016–2024 (USD Billion)
Table 58 Market in Europe, By Country, 2016–2024 (USD Million)
Table 59 Market in Europe, By Vertical, 2016–2024 (USD Million)
Table 60 Market in APAC, By Country, 2016–2024 (USD Billion)
Table 61 Digital Signage Market in APAC, By Vertical, 2016–2024 (USD Billion)
Table 62 Market in RoW, By Region, 2016–2024 (USD Million)
Table 63 Market in RoW, By Vertical, 2016–2024 (USD Million)
List of Figures (56 Figures)
Figure 1 Digital Signage Market: Process Flow of Market Size Estimation
Figure 2 Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions for the Research Study
Figure 7 Commercial Vertical to Dominate Digital Signage Market During Forecast Period
Figure 8 Digital Signage Market for Software to Witness Highest CAGR During Forecast Period
Figure 9 APAC to Be Fastest-Growing Region for Market During Forecast Period
Figure 10 Increasing Adoption of Digital Signage in Commercial Vertical and Rising Infrastructural Developments Driving Digital Signage Market
Figure 11 Commercial Vertical to Dominate Market During Forecast Period
Figure 12 Commercial Vertical Held Largest Share of Digital Signage Market in APAC in 2018
Figure 13 India, Australia, China, and Canada to Witness Higher Growth in Digital Signage Market By 2024
Figure 14 Digital Signage Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Shipment of 4K TV to Grow Rapidly in Next 2 Years
Figure 16 Shipment of 8K TV to Surge From 2019 Onwards
Figure 17 Value Chain Analysis: Digital Signage Market
Figure 18 Digital Signage Market Segmentation, By Offering
Figure 19 Market for Software to Register Highest CAGR During Forecast Period
Figure 20 Digital Signage Market, By Hardware
Figure 21 Displays to Dominate Digital Signage Market for Hardware During Forecast Period
Figure 22 Displays, By Technology
Figure 23 Digital Signage Market for Direct-View Fine-Pixel Led Technology to Register Highest CAGR During Forecast Period
Figure 24 Software Offerings: Digital Signage Market
Figure 25 Commercial Vertical to Hold Largest Size of Digital Signage Software Market During Forecast Period
Figure 26 Digital Signage Services Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Figure 27 Digital Signage Market, By Application
Figure 28 Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Figure 29 Market for Hospitality to Register Highest CAGR During Forecast Period
Figure 30 Usage of Digital Signage in Retail
Figure 31 Transportation and Public Places to Register Higher CAGR During Forecast Period
Figure 32 Education to Register Higher CAGR During Forecast Period
Figure 33 APAC to Register Highest CAGR During Forecast Period
Figure 34 Digital Signage Market, By Geography
Figure 35 APAC to Grow at Highest CAGR During Forecast Period
Figure 36 India to Witness Highest Growth in Digital Signage Market By 2024
Figure 37 North America: Market Snapshot
Figure 38 US to Hold Largest Size of Digital Signage Market in North America During Forecast Period
Figure 39 Europe: Market Snapshot
Figure 40 Germany to Register Highest CAGR During Forecast Period
Figure 41 APAC: Market Snapshot
Figure 42 India to Register Highest CAGR During Forecast Period
Figure 43 Middle East to Register Highest CAGR During Forecast Period
Figure 44 Key Developments By Leading Players in Market From 2016 to 2018
Figure 45 Ranking of Key Players in Digital Signage Market (2018)
Figure 46 Digital Signage Market (Global) Competitive Leadership Mapping
Figure 47 Product Launches and Developments Were Key Strategies Adopted By Major Players From 2016 to 2018
Figure 48 Samsung Electronics: Company Snapshot
Figure 49 LG Electronics: Company Snapshot
Figure 50 Sharp (Foxconn): Company Snapshot
Figure 51 Leyard Optoelectronic (Planar): Company Snapshot
Figure 52 NEC Corp.: Company Snapshot
Figure 53 Sony: Company Snapshot
Figure 54 Barco: Company Snapshot
Figure 55 Panasonic: Company Snapshot
Figure 56 AU Optronics: Company Snapshot
The study involved 4 major activities for estimating the size of the digital signage market. Exhaustive secondary research was done to collect information on the market, including its peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations; white papers, display-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases.
Secondary research has been conducted to obtain key information about the industry’s supply chain, market’s monetary chain, the total pool of key players, and market segmentation according to industry trends to the bottom-most level, geographic markets, and key developments from both market- and technology-oriented perspectives. The secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated by primary research.
Primary Research
In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include key industry participants, subject matter experts (SMEs), C-level executives of key companies, and consultants from various key companies and organizations operating in the digital signage market.
After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to verify and validate critical market numbers.
Primary research has also been conducted to identify segmentation types and key players, as well as analyze the competitive landscape, key market dynamics (drivers, restraints, opportunities, and challenges), and major growth strategies adopted by market players. During market engineering, both top-down and bottom-up approaches have been extensively used, along with several data triangulation methods, to estimate and forecast the market, including the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed during the complete market engineering process to list the key information/insights throughout the report.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Extensive qualitative and quantitative analyses have been performed during market engineering to list key information/insights.
Major players in the market have been identified through secondary research, and their market ranking have been determined through primary and secondary research. This involved studying the annual and financial reports of top market players, and interviews with industry experts (such as CEOs, vice presidents, directors, and marketing executives) for key insights—both quantitative and qualitative.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Data Triangulation
After arriving at the overall market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.
Study Objectives
- To define and describe the digital signage market, in terms of value, by offering, product, application, vertical, and Geography
- To forecast the digital signage market, in terms of value, by region—North America, Europe,
Asia Pacific (APAC), and Rest of the World (RoW) - To estimate and forecast the digital signage display market, in terms of volume, segmented on the basis of display technology
- To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To identify the opportunities for various stakeholders such as digital signage manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the digital signage market
- To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
- To strategically profile key players and comprehensively analyze their market position in
terms of ranking and core competencies, along with detailing competitive landscape for market leaders - To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the digital signage market
Digital Signage Market Segmentation:
In this report, the digital signage market has been segmented into the following categories:
Digital Signage Market, by Offering:
- Displays
- Technology
- Resolution
- Brightness
- Media Players
- Other Hardware Products
- Edge Server Software
- Content Management System
- Others
- Installation Services
- Maintenance & Support Services
- Consulting & Other Services
Digital Signage Market, by Product:
- Video Wall
- Standalone Display
- Kiosks
- Menu Boards
- Billboards
- Other Standalone Displays
Digital Signage Market, by Application:
- Indoor
- Outdoor
Digital Signage Market, by Vertical:
- Commercial
- Retail
- Corporate and Broadcast
- Healthcare
- Hospitality
- Government, Command and Control Center
- Infrastructural
- Transportation and Public Places
- Sports and Entertainment
- Infrastructural
- Banking, Financial Services, and Insurance
- Education
- Industrial
Digital Signage Market, by Geography:
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- South Korea
- India
- Australia
- Rest of APAC
- Rest of the World (RoW)
- Middle East
- Africa
- South America
Available Customization
With the given market data, MarketsandMarkets offers customizations according to companies’ specific needs. The following customization options are available for the report.
- Detailed analysis and profiling of additional market players (up to 5)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Digital Signage Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Digital Signage Market