Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
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Request For Special PricingDigital signage is the digital format of showing information, advertising, and other relevant content using digital signs and symbols with the help of displays using technologies such as LCD, OLED, and LED. Digital signage systems deliver customized media playlists to one or more digital screens, enabling content creation software to display the information on the screen.
The overall digital signage market was valued at USD 20.82 billion in 2019 and is projected to reach USD 29.63 billion by 2024, at a CAGR of 7.3% from 2019 to 2024.
The growth of the digital signage market is driven by factors such as increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K & 8K display, and increasing technological advancements in display products.
Commercial vertical to dominate the digital signage market during the forecast period. The growth of the commercial vertical is attributed to the rising adoption of digital signage products for advertising and content delivery to increase the customer base and enhance consumer satisfaction.
Digital signage market for software to witness the highest CAGR during the forecast period
The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.
APAC to be the fastest-growing region for the digital signage market during the forecast period
The high growth in APAC is primarily attributed to the growing in
frastructural developments, increasing retail space, and increasing usage of digital signage in the commercial vertical, mainly for advertisement, content delivery, and entertainment.
Market Dynamics
Driver: Rising demand for 4K & 8K displays
4K and 8K displays propel the growth of the digital signage market with features such as sharp pictures, color range, resolution, and motion portrayal. These displays provide the right level of picture quality required in digital signage in retail and other applications. There is an increasing demand for displays having 4K and 8K resolution technology as this technology is expected to enhance the viewing experience of customers by providing them with video and picture quality that is twice as good as HD. 8K display resolution offers over 16 times the resolution of 1080p full HD, both horizontally and vertically.
Restraint: Increasing trends of online/broadcast advertisement
Increasing investment in online/broadcast advertisements by the companies may negatively impact the digital signage market growth. This will eventually lead to less requirement of digital signage products for advertisement purposes. Online/broadcast advertisement has impacted the digital signage market for a long time in the past; however, the impact is very low and is expected to be the same during the forecast period. Internet advertising has contributed to significant growth in global ad-spend and has stimulated innovation in the market.
Opportunity: Increasing transition of traditional stores to smart stores in retail
As consumers are demanding connected experiences to meet their changing shopping behaviors, retailers provide real-time insights as well as enhance business efficiency by connecting with customers by displaying the most relevant content in the store with the help of digital signage.
Digital signage helps transform traditional bricks-and-mortar stores into smart stores by delivering targeted promotions, relevant information, enhanced store environment, real-time store data, and other online data. Moreover, many traditional stores are transforming to smart stores to maintain the existing customer base and attract new customers with the help of digital signage and smart signage, thereby creating significant opportunities for digital signage providers in the near future.
Challenge: Developing robust equipment suitable for harsh environmental conditions
Digital signage is used in indoor and outdoor applications. In outdoor applications, signage in the form of kiosks, billboards, and signboards are used. Apart from the rain, snow, dirt, and extreme temperature conditions affect the performance of the digital signage, which is turning out to be a major challenge for signage manufacturers to create a prototype for outdoor applications. The digital signage is required to withstand the harsh environment, which might degrade its functionality. Further, these displays should be designed with a protective coating to protect from physical damages, such as scratches, caused by using hard objects by customers to operate the touch panel on the screen.
Scope of the Report
|
Report Metric |
Details |
|
Market size available for years |
20162024 |
|
Base year considered |
2018 |
|
Forecast period |
20192024 |
|
Forecast units |
USD million |
|
Segments covered |
Offering, Product, Application, Vertical, Region |
|
Geographies covered |
North America, Europe, APAC, and RoW |
|
Companies covered |
Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), |
In this report, the digital signage market has been segmented into the following segments:
By Offering:
- Hardware
- Displays
- Technology
- Resolution
- Brightness
- Media Players
- Other Hardware Products
- Displays
- Software
- Edge Server Software
- Content Management System
- Others
- Services
- Installation Services
- Maintenance & Support Services
- Consulting & Other Services
By Product:
- Video Wall
- Standalone Display
- Kiosks
- Menu Boards
- Billboards
- Other Standalone Displays
By Application:
- Indoor
- Outdoor
By Vertical:
- Commercial
- Retail
- Corporate and Broadcast
- Healthcare
- Hospitality
- Government, Command and Control Center
- Infrastructural
- Transportation and Public Places
- Sports and Entertainment
- Infrastructural
- Banking, Financial Services, and Insurance
- Education
- Industrial
By Region:
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- South Korea
- India
- Australia
- Rest of APAC
- Rest of the World (RoW)
- Middle East
- Africa
- South America
Key Market Players
Samsung Electronics, LG Electronics, Sharp (Foxconn) , Leyard Optoelectronic, and NEC Corp
Recent Developments
- In December 2018, LG Electronics India introduced a curved OLED signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized & and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
- In November 2018, Sharp launched the worlds largest commercially available video wall display.
- In October 2018, NEC, a leading provider of commercial-grade digital signage solutions, announced the launch of NEC ALP, a powerful business intelligence analytics platform for retailers that delivers real-time content and data measurement. The NEC Analytics Learning Platform (ALP) combines the company's advanced video analytics with its digital signage expertise to make retailers smarter through big data, content matching, and delivering relevant, impactful content to customers.
- In October 2018, Leyard Optoelectronic (Planar) demonstrated a vibrant and quick-to-assemble Leyard VVR Series, along with other leading-edge video wall solutions designed for rental and staging at LDI 2018.
- In June 2018, Samsung Electronics introduced The Wall Professional at the InfoComm 2018. It is a large format indoor MicroLED display that can extend to hundreds of inches in size and deliver brilliant presentation quality.
Critical questions the report answers:
- What is the analysis for each submarket with respect to individual growth trends, prospects, and contributions to the overall market?
- What are the drivers, restraints, opportunities, and challenges influencing the growth of the market?
- What are the key strategies adopted by the top players to increase their revenue?
- What are the significant growth trends at the forefront of new market innovations?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 23)
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Digital Signage Market Covered
1.3.2 Geographic Segmentation
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Stakeholders
2 Research Methodology (Page No. - 27)
2.1 Research Data
Figure 1 Digital Signage Market: Process Flow of Market Size Estimation
Figure 2 Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
2.2.2 Top-Down Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
2.3 Market Breakdown and Data Triangulation
Figure 5 Data Triangulation
2.4 Research Assumptions
Figure 6 Assumptions for the Research Study
3 Executive Summary (Page No. - 36)
Figure 7 Commercial Vertical to Dominate Digital Signage Market During Forecast Period
Figure 8 Market for Software to Witness Highest CAGR During Forecast Period
Figure 9 APAC to be Fastest-Growing Region for Market During Forecast Period
4 Premium Insights (Page No. - 39)
4.1 Attractive Opportunities in Overall Market
Figure 10 Increasing Adoption of Digital Signage Market in Commercial Vertical and Rising Infrastructural Developments Driving Market
4.2 Digital Signage Outlook Revenue, By Vertical
Figure 11 Commercial Vertical to Dominate Market During Forecast Period
4.3 Market in APAC, By Vertical and Country
Figure 12 Commercial Vertical Held Largest Share of Market in APAC in 2018
4.4 Market, By Country
Figure 13 India, Australia, China, and Canada to Witness Higher Growth in Market By 2024
5 Market Overview (Page No. - 42)
5.1 Introduction
5.2 Market Dynamics
Figure 14 Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Adoption of Digital Signage Market Products in Commercial Vertical
5.2.1.2 Growing Technological Advancements in Display Products
5.2.1.3 Rising Demand for 4k & 8k Displays
Figure 15 Shipment of 4k TV to Grow Rapidly in Next 2 Years
Figure 16 Shipment of 8k TV to Surge From 2019 Onwards
5.2.1.4 Increasing Infrastructural Developments in Emerging Countries
5.2.2 Restraints
5.2.2.1 Increasing Trends of Online/Broadcast Advertisement
5.2.3 Opportunities
5.2.3.1 Growing Smart Signage Applications
5.2.3.2 Increasing Retail Space Worldwide
5.2.3.3 Rising Demand for Context-Aware Signage
5.2.3.4 Increasing Transition of Traditional Stores to Smart Stores in Retail
5.2.4 Challenges
5.2.4.1 Developing Robust Equipment Suitable for Harsh Environmental Conditions
6 Industry Trends (Page No. - 50)
6.1 Introduction
6.2 Value Chain Analysis
Figure 17 Value Chain Analysis: Market
6.2.1 Research & Development
6.2.2 Product Development & Integration
6.3 Key Trends
6.3.1 Increasing Deployment of Digital Menu Boards in Restaurants
6.3.2 Rising Popularity of Wireless Signage Solutions
6.3.3 Growing Technological Trends in Digital Signage Market
6.3.3.1 Internet of Things (Iot)
6.3.3.2 Artificial Intelligence (Ai)
7 Digital Signage Market, By Offering (Page No. - 53)
7.1 Introduction
Figure 18 Market Segmentation, By Offering
Figure 19 Market for Software to Register Highest CAGR During Forecast Period
Table 1 Market Size, 20162024 (USD Billion)
7.2 Hardware
Figure 20 Market, By Hardware
Figure 21 Displays to Dominate Market for Hardware During Forecast Period
Table 2 Market for Hardware, By Type, 20162024 (USD Million)
Table 3 Market for Hardware, By Region, 20162024 (USD Billion)
Table 4 Digital Signage Market for Hardware, By Vertical, 20162024 (USD Million)
Table 5 Market for Hardware in Commercial Vertical, By Type, 20162024 (USD Million)
Table 6 Market for Hardware in Infrastructural Vertical, By Type, 20162024 (USD Billion)
Table 7 Market for Hardware in Institutional Vertical, By Type, 20162024 (USD Million)
7.2.1 Displays
7.2.1.1 Displays, By Technology
Figure 22 Displays, By Technology
Figure 23 Digital Signage Market for Direct-View Fine-Pixel Led Technology to Register Highest CAGR During Forecast Period
Table 8 Market for Displays, By Technology, 20162024 (USD Billion)
Table 9 Market for Displays, By Technology, 20162024 (Million Units)
7.2.1.1.1 Lcd Display
7.2.1.1.1.1 Lcd Display to Dominate the Display Technology Market With Highest Share During Forecast Period
7.2.1.1.2 Oled Display
7.2.1.1.2.1 Oled Display to Emerge as the Leading Technology Owing to Various Advantages Such as Better Contrast, Clarity, and Low Power Consumption in the Market During Forecast Period
7.2.1.1.3 Direct-View Fine-Pixel Led
7.2.1.1.3.1 Direct-View Fine-Pixel Led Display to Witness Highest CAGR During Forecast Period
7.2.1.1.4 Direct-View Large-Pixel LED
7.2.1.1.4.1 Direct-View Large-Pixel Led Display Expected to Find Major Application in Outdoor Environment
7.2.1.1.5 Others
7.2.1.2 Displays, By Resolution
7.2.1.2.1 8k
7.2.1.2.2 4k
7.2.1.2.3 FHD
7.2.1.2.4 HD
7.2.1.2.5 Lower Than HD
7.2.1.3 Display, By Brightness
7.2.1.3.1 0500 Nits
7.2.1.3.2 5011,000 Nits
7.2.1.3.3 1,0012,000 Nits
7.2.1.3.4 2,0013,000 Nits
7.2.1.3.5 More Than 3,000 Nits
7.2.2 Media Players
7.2.2.1 Increasing Consumer Engagement With Digital Media is the Major Growth Driver During Forecast Period
7.2.3 Projectors
7.2.3.1 Projectors to Witness High Growth in Retail, Transportation and Public Places and Education Vertical During Forecast Period
7.2.4 Other Hardware Products
7.3 Software
Figure 24 Software Offerings: Digital Signage Size Outlook Revenue
Figure 25 Commercial Vertical to Hold Largest Size of Digital Signage Software Market During Forecast Period
Table 10 Digital Signage Market for Software, By Vertical, 20162024 (USD Million)
Table 11 Market for Software in Commercial Vertical, By Type, 20162024 (USD Million)
Table 12 Market for Software in Infrastructural Vertical, By Type, 20162024 (USD Million)
Table 13 Market for Software in Institutional Vertical, By Type, 20162024 (USD Million)
Table 14 Market for Software, By Region, 20162024 (USD Million)
7.3.1 Edge Server Software
7.3.1.1 Edge Server Software to Witness the Significant Growth During Forecast Period
7.3.2 Content Management System
7.3.2.1 Content Management System Software to Witness Highest CAGR in the Market During Forecast Period
7.3.3 Others
7.4 Services
Table 15 Digital Signage Market for Services, By Type, 20162024 (USD Million)
Figure 26 Digital Signage Services Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Table 16 Market for Services, By Vertical, 20162024 (USD Million)
Table 17 Market for Services in Commercial Vertical, By Type, 20162024 (USD Million)
Table 18 Market for Services in Infrastructural Vertical, By Type, 20162024 (USD Million)
Table 19 Digital Signs Trends for Services in Institutional Vertical, By Type, 20162024 (USD Million)
Table 20 Market for Services, By Region, 20162024 (USD Million)
7.4.1 Installation Services
7.4.1.1 Installation Services to Dominate the Services Market With Highest Share During Forecast Period
7.4.2 Maintenance & Support Services
7.4.2.1 Maintenance and Support Services to Witness Highest Growth of Market for Services During Forecast Period
7.4.3 Consulting & Other Services
8 Digital Signage Market, By Product (Page No. - 77)
8.1 Introduction
Table 21 Digital Signs Forecast, By Product, 20162024 (USD Billion)
8.2 Video Wall
8.2.1 Video Wall to Witness Highest Growth for Market During Forecast Period
8.3 Standalone Display
8.3.1 Kiosks
8.3.1.1 Interactive Kiosks
8.3.1.1.1 Major Adoption of Interactive Kiosks is Expected in Retail Vertical During Forecast Period
8.3.1.2 Automated Teller Machine (ATM)
8.3.1.2.1 Banking, Financial Services, and Insurance Vertical to Dominate the Market for Automated Teller Machine During Forecast Period
8.3.1.3 Self-Service Kiosks
8.3.1.3.1 Technological Advancement Propelling the Growth of Self-Service Kiosks During Forecast Period
8.3.1.4 Vending Kiosks
8.3.1.4.1 Retail Vertical to Dominate the Market for Vending Kiosks During Forecast Period
8.3.2 Menu Boards
8.3.2.1 Interactive
8.3.2.1.1 Interactive Menu Board to Witness High Growth in Hospitality Vertical During Forecast Period
8.3.2.2 Non-Interactive
8.3.2.2.1 Rapid Penetration of Non-Interactive Menu Boards in Retail, Transportation, Hospitality, and Sports and Entertainment Vertical Would be Major Growth Driver During Forecast Period
8.3.3 Billboards
8.3.3.1 Billboards to Witness High Growth in Outdoor Application During Forecast Period
8.3.4 Other Standalone Display
9 Digital Signage Market, By Application (Page No. - 82)
9.1 Introduction
Figure 27 Digital Signage Market, By Application
Table 22 Market, By Application, 20162024 (USD Billion)
9.2 Indoor
9.2.1 Retail Vertical to Occupy Major Share of Market for Indoor Application During Forecast Period
Table 23 Digital Signs Trends for Indoor Application, By Vertical Type, 20162024 (USD Million)
9.3 Outdoor
9.3.1 Transportation and Public Places to Dominate Market for Outdoor Application During Forecast Period
Table 24 Market for Outdoor Application, By Vertical Type, 20162024 (USD Million)
10 Digital Signage Market, By Vertical (Page No. - 86)
10.1 Introduction
Figure 28 Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Table 25 Market, By Vertical, 20162024 (USD Billion)
10.2 Commercial
Figure 29 Digital Signage Market for Hospitality to Register Highest CAGR During Forecast Period
Table 26 Market for Commercial Vertical, By Type, 20162024 (USD Billion)
Table 27 Market for Commercial Vertical, By Region, 20162024 (USD Billion)
Table 28 Market for Commercial Vertical, By Offering, 20162024 (USD Billion)
10.2.1 Retail
10.2.1.1 APAC to Witness Highest Growth Rate for Market in Retail During Forecast Period
Figure 30 Usage of Digital Signage in Retail
Table 29 Market for Retail, By Region, 20162024 (USD Billion)
Table 30 Market for Retail, By Offering, 20162024 (USD Billion)
10.2.2 Corporate and Broadcast
10.2.2.1 North America to Hold Major Share of Market for Corporate and Broadcast Vertical During Forecast Period
Table 31 Market for Corporate and Broadcast, By Region, 20162024 (USD Million)
Table 32 Market for Corporate and Broadcast, By Offering, 20162024 (USD Million)
10.2.3 Healthcare
10.2.3.1 APAC to Witness Highest Growth Rate for Digital Signs Forecast in Healthcare Vertical During Forecast Period
Table 33 Digital Signage Market for Healthcare, By Region, 20162024 (USD Million)
Table 34 Market for Healthcare, By Offering, 20162024 (USD Million)
10.2.4 Hospitality
10.2.4.1 APAC to Dominate Signs Market, in Terms of Share and CAGR, for Hospitality Vertical During Forecast Period
Table 35 Market for Hospitality, By Region, 20162024 (USD Million)
Table 36 Market for Hospitality, By Offering, 20162024 (USD Million)
10.2.5 Government, Command and Control Centers
10.2.5.1 North America to Hold Major Share of Market for Government, Command and Control Centers During Forecast Period
Table 37 Market for Government, Command and Control Centers, By Region, 20162024 (USD Million)
Table 38 Market for Government, Command & Control Centers, By Offering, 20162024 (USD Million)
10.3 Infrastructural
Figure 31 Transportation and Public Places to Register Higher CAGR During Forecast Period
Table 39 Digital Signage Market for Infrastructural Vertical, By Type, 20162024 (USD Billion)
Table 40 Market for Infrastructural Vertical, By Region, 20162024 (USD Billion)
Table 41 Market for Infrastructural Vertical, By Offering, 20162024 (USD Billion)
10.3.1 Transportation and Public Places
10.3.1.1 APAC to Witness Highest Growth Rate for Market for Transportation and Public Places During Forecast Period
Table 42 Market for Transportation and Public Places, By Region, 20162024 (USD Billion)
Table 43 Market for Transportation and Public Places, By Offering, 20162024 (USD Billion)
10.3.2 Sports and Entertainment
10.3.2.1 APAC to Dominate Market for Sports and Entertainment Vertical, in Terms of Size and CAGR, During Forecast Period
Table 44 Market for Sports and Entertainment, By Region, 20162024 (USD Million)
Table 45 Market for Sports and Entertainment, By Offering, 20162024 (USD Million)
10.4 Institutional
Figure 32 Education to Register Higher CAGR During Forecast Period
Table 46 Market for Institutional Vertical, By Type, 20162024 (USD Million)
Table 47 Market for Institutional Vertical, By Region, 20162024 (USD Million)
Table 48 Digital Signage Market for Institutional Vertical, By Offering, 20162024 (USD Million)
10.4.1 Banking, Financial Services, and Insurance
10.4.1.1 APAC to Witness Highest Growth Rate for Market in Banking, Financial Services, and Insurance Vertical During Forecast Period
Table 49 Market for Banking, Financial Services, and Insurance (BFSI), By Region, 20162024 (USD Million)
Table 50 Market for Banking, Financial Services, and Insurance (BFSI), By Offering, 20162024 (USD Million)
10.4.2 Education
10.4.2.1 North America to Hold Major Share of Market for Education Vertical During Forecast Period
Table 51 Market for Education, By Region, 20162024 (USD Million)
Table 52 Market for Education, By Offering, 20162024 (USD Million)
10.5 Industrial
10.5.1 APAC to Dominate Market for Industrial Vertical During Forecast Period
Figure 33 APAC to Register Highest CAGR During Forecast Period
Table 53 Market for Industrial Vertical, By Region, 20162024 (USD Million)
Table 54 Digital Signage Market for Industrial Vertical, By Offering, 20162024 (USD Million)
11 Geographic Analysis (Page No. - 109)
11.1 Introduction
Figure 34 Digital Signs Trends, By Geography
Figure 35 APAC to Grow at Highest CAGR During Forecast Period
Table 55 Market, By Region, 20162024 (USD Billion)
Figure 36 India to Witness Highest Growth in Market By 2024
11.2 North America
Figure 37 North America: Market Snapshot
Figure 38 US to Hold Largest Size of Digital Signs Market in North America During Forecast Period
Table 56 Market in North America, By Country, 20162024 (USD Billion)
Table 57 Market in North America, By Vertical, 20162024 (USD Billion)
11.2.1 US
11.2.1.1 US to Hold Major Share of Market in North America During Forecast Period
11.2.2 Canada
11.2.2.1 Canada to Witness Highest Growth Rate for Market in North America During Forecast Period
11.2.3 Mexico
11.2.3.1 Mexico to Witness Growth in Market Especially in Retail, Education, Banking, Financial, and Insurance Vertical
11.3 Europe
Figure 39 Europe: Market Snapshot
Figure 40 Germany to Register Highest CAGR During Forecast Period
Table 58 Market in Europe, By Country, 20162024 (USD Million)
Table 59 Market in Europe, By Vertical, 20162024 (USD Million)
11.3.1 UK
11.3.1.1 UK to Hold Major Share of Market in Europe During Forecast Period
11.3.2 Germany
11.3.2.1 Germany to Witness Highest Growth Rate for Digital Signs Trends in Europe During Forecast Period
11.3.3 France
11.3.3.1 France to Witness Growth in Market Especially in Retail, Hospitality, Transportation and Public Places Vertical During Forecast Period
11.3.4 Spain
11.3.4.1 Sports and Entertainment and Retail Verticals to be Major Users of Digital Signage in Spain During Forecast Period
11.3.5 Italy
11.3.5.1 Growing Retail Space and Sports and Entertainment Events to Propel the Market Growth in Italy
11.3.6 Rest of Europe
11.3.6.1 Retail, Sports and Entertainment, Transportation and Public Places to be Major Users of Digital Signage in Rest of Europe During Forecast Period
11.4 APAC
Figure 41 APAC: Market Snapshot
Figure 42 India to Register Highest CAGR During Forecast Period
Table 60 Digital Signage Market in APAC, By Country, 20162024 (USD Billion)
Table 61 Market in APAC, By Vertical, 20162024 (USD Billion)
11.4.1 China
11.4.1.1 China to Hold Major Share of Market in APAC During Forecast Period
11.4.2 Japan
11.4.2.1 High Demand for Market in Retail, Healthcare, Hospitality, Sports and Entertainment Vertical is Expected During Forecast Period
11.4.3 South Korea
11.4.3.1 South Korea is a Major Contributor to Digital Signs Market Due to Presence of Major Players
11.4.4 India
11.4.4.1 India to Witness Highest CAGR for Market in APAC During Forecast Period
11.4.5 Australia
11.4.5.1 Market for Retail, Transportation, and Sports and Entertainment Verticals to Witness High Demand During Forecast Period
11.4.6 Rest of APAC
11.4.6.1 Retail, Transportation and Public Places, and Sports and Entertainment to be Major Users of Digital Signage During Forecast Period
11.5 RoW
Figure 43 Middle East to Register Highest CAGR During Forecast Period
Table 62 Digital Signage Market in RoW, By Region, 20162024 (USD Million)
Table 63 Market in RoW, By Vertical, 20162024 (USD Million)
11.5.1 Middle East
11.5.1.1 Middle East to Witness Highest CAGR of Market in RoW During Forecast Period
11.5.2 Africa
11.5.2.1 Africa to Witness Significant Demand for Market in Retail and Healthcare During Forecast Period
11.5.3 South America
11.5.3.1 South America to Hold Major Share of Market in RoW During Forecast Period
12 Competitive Landscape (Page No. - 130)
12.1 Overview
Figure 44 Key Developments By Leading Players in Market From 2016 to 2018
12.2 Ranking Analysis of Key Players in Market
Figure 45 Ranking of Key Players in Market (2018)
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
Figure 46 Digital Signs Forecast (Global) Competitive Leadership Mapping
12.4 Strength of Product Portfolio (25 Companies)
12.5 Business Strategy Excellence (25 Companies)
12.6 Competitive Situations and Trends
Figure 47 Product Launches and Developments Were Key Strategies Adopted By Major Players From 2016 to 2018
12.6.1 Product Launches and Developments
12.6.2 Agreements, Partnerships, Collaborations, & Joint Developments
12.6.3 Mergers & Acquisitions
12.6.4 Expansions
13 Company Profiles (Page No. - 144)
(Business Overview, Products and Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
13.1 Introduction
13.2 Key Players
13.2.1 Samsung Electronics
Figure 48 Samsung Electronics: Company Snapshot
13.2.2 LG Electronics
Figure 49 LG Electronics: Company Snapshot
13.2.3 Sharp (Foxconn)
Figure 50 Sharp (Foxconn): Company Snapshot
13.2.4 Leyard Optoelectronic (Planar)
Figure 51 Leyard Optoelectronic (Planar): Company Snapshot
13.2.5 NEC Corp.
Figure 52 NEC Corp.: Company Snapshot
13.2.6 Sony
Figure 53 Sony: Company Snapshot
13.2.7 BARCO
Figure 54 BARCO: Company Snapshot
13.2.8 Panasonic
Figure 55 Panasonic: Company Snapshot
13.2.9 Shanghai Goodview Electronics
13.2.10 AU Optronics
Figure 56 AU Optronics: Company Snapshot
13.3 Other Players
13.3.1 Scala
13.3.2 E Ink Holdings
13.3.3 BenQ Group.
13.3.4 Intuiface
13.3.5 DaKTronics (Adflow Networks)
13.3.6 Christie Digital Systems
13.3.7 Omnivex Corporation
13.3.8 Deepsky Corporation
13.3.9 Delta Electronics
13.3.10 Exceptional 3D
*Details on Business Overview, Products and Solutions Offered, Recent Developments, SWOT Analysis, and MnM View Might Not be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 185)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets Subscription Portal
14.3 Available Customization
14.4 Related Reports
14.5 Author Details
The study involved 4 major activities for estimating the size of the digital signage market. Exhaustive secondary research was done to collect information on the market, including its peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations; white papers, display-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases.
Secondary research has been conducted to obtain key information about the industrys supply chain, markets monetary chain, the total pool of key players, and market segmentation according to industry trends to the bottom-most level, geographic markets, and key developments from both market- and technology-oriented perspectives. The secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated by primary research.
Primary Research
In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include key industry participants, subject matter experts (SMEs), C-level executives of key companies, and consultants from various key companies and organizations operating in the digital signs market.
After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to verify and validate critical market numbers.
Primary research has also been conducted to identify segmentation types and key players, as well as analyze the competitive landscape, key market dynamics (drivers, restraints, opportunities, and challenges), and major growth strategies adopted by market players. During market engineering, both top-down and bottom-up approaches have been extensively used, along with several data triangulation methods, to estimate and forecast the market, including the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed during the complete market engineering process to list the key information/insights throughout the report.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Extensive qualitative and quantitative analyses have been performed during market engineering to list key information/insights.
Major players in the market have been identified through secondary research, and their market ranking have been determined through primary and secondary research. This involved studying the annual and financial reports of top market players, and interviews with industry experts (such as CEOs, vice presidents, directors, and marketing executives) for key insightsboth quantitative and qualitative.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Data Triangulation
After arriving at the overall digital signage market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.
Study Objectives
- To define and describe the market, in terms of value, by offering, product, application, vertical, and Geography
- To forecast the market, in terms of value, by regionNorth America, Europe,
Asia Pacific (APAC), and Rest of the World (RoW) - To estimate and forecast the digital signage display market, in terms of volume, segmented on the basis of display technology
- To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To identify the opportunities for various stakeholders such as digital signage manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the market
- To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
- To strategically profile key players and comprehensively analyze their market position in
terms of ranking and core competencies, along with detailing competitive landscape for market leaders - To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the market
Available Customization
With the given market data, MarketsandMarkets offers customizations according to companies specific needs. The following customization options are available for the report.
- Detailed analysis and profiling of additional market players (up to 5)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Digital Signage Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Digital Signage Market
I would like to know the details of license type of this report. Can I print out the report with Single User license? Also, please let me know if there is any discount for the same. Hope to get the answer and the sample report ASAP.
I would like to download PDF of Digital Signage market reports. Please help Thanks
I would like to know who are the service providers for Digital Signage device rental. I would like to have out of the box solution for advertising campaigns.
I am interested in wayfinding and digital signage, as part of modeling work place architectures alongside enterprise taxonomy.
Hello, I am working on a story for the WSJ about digital signage. I do love to speak with your analyst for the same
Shopping Mall Almaly Trade is aiming for the installation of the digital signage within its interior. We need an objective proof of Digital Signage for commertial vertical.
Please mail your sample report of Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
I want to download the pdf of the digital signage market global forecast to 2024; please assist
does this report covers technological trends and its impact on the digital signage market
can you provide market for hardware and services with wearable devices in monitoring and public health
we are interested in part of this report. can you offer digital signage market for automotive vertical only.
Digital Signage market, Commercial Displays, Interactive Displays, LCD Video Walls, LED Video Walls: used in retail, venue, food and beverage vertical
What is the size of the market for the following digital signage segments? 1. Retail 2. Medical locations a. Dialysis b. ERs c. Urgent Cares 3. Banks 4. Restaurants 5. Campuses What is the percentage of the market that utilizes live TV in its digital signage platform? does all this covers in the report
Will you please help me provide free sample of following information for geographical analysis from your table of content? Required information: 10.2.1 US 10.2.2 Canada 10.3.1 UK
Could you please provide a detailed table of contents specific to Digital Signage Media Player Industry. It would be nice to have a proposal from your firm as well so as to have better price to value comparison.
we would like to understand the level of granularity you have on the geographies and how much focus you have on the media players versus the displays
I would like to see some actual pages before I decide to purchase. Specifically a profile sheet of a manufacturer and a summary on one of the markets - transportation or manufacturing.
Hi, I am Sendil Kumar working as a business development engineer for Applied Materials. We provide tools and technology for leading display companies around the world who produces LCD and LED panels. We are doing some research on the technology advancement to be made in LCD and LED panels to make it play a positive role in the digital signage advertising growth. We heard about you and your contribution in digital advertising. We would like to talk to your key business people to better understand the industry and get their feedbacks on this. This could help us in determining what are the modifications/improvement to be done in the display medium so that it can aid in the tremendous growth of Digital Signage and add more value to both the retailers and consumers. Please point to proper people for further discussion.
Hi, I would like to purchase the Digital Signage Market Report with forecasts to 2024, and I have few questions about the content of the report. - I understand that there is a segmentation of the Digital Signage market by application (retail for example), and then by type of advertisement (indoor // outdoor): could you provide us with a specification of what is included in "indoor" and "outdoor" advertisement?
I would like to access the pages of the report only for the digital signage - software sections. (e.g not the overall forecast and hardware section). Is this possible?
we are interested in 1. Offering (Hardware (Display Panels, Media Players, Projectors) 2. Asia Pacific region and India. is it possible to provide this information
Just my time of the year to educate myself on trends. Can you share the sample of the report.
Hello, we are interested in learning about display prices per square meter for 2016 (pixel pitches 1 - 20). Does your report cover this? We are also interested in the total size of the market for display system manufacturers, as well as the share of LEDs in the bill of materials of displays; and furthermore the value add and margins of the LED display manufacturers. Would your report cover this? Thanks for letting me know. Tobias Hahn
Hello, would it be possible to buy a version of this report focussing only on Europe and thus taking out the other parts? The report is quite expensive so we were hoping on buying just a part of it. Since I am responsible for Europe and Asia that is our primary interest.
Hi, we are a startup in the validation phase in Hungary. We have a lightweight digital signage solution for the commercial market. Especially for Clubs, Bars, Pubs, we offer a free Digital Signage solution to place ads and social media content to their displays. We are creating our business plans to show some Venture Capital. please sugguest how this report will help us to grow our business.
I am doing at the business school at UW and am doing my final paper for the summer quarter is on the digital signage industry. I would much appreciate a copy of this report if possible.
we focuse on infrastructure segment of digital signage market. Does this report cover this
Looking for detail informatin on dive into the market size and competitor market share for digital signage. Thanks!
On the Digital Signage Market report. we are interested inmarkets by application. we are also interested in regional breakout by units (vs dollars). does this come in the report?
can you provide Market trends in PID (Public Information Display) for the US, offering growth rates, competitors in screen, development (SAMSUNG, NEC, Hitachi, SONY), and application.
we are interested in digital signage market report specifically for Indian market.
Hi, Im interested in learning more about your research report on digital signage market
Can I utilize some of the data from this report to share with our association constituents (members, Exposition attendees etc..)
I do like to see sample of your report before purchasing. Would you mind telling me how I can get some contents of your paper?
we are interested in digital signage software market in Asian countries. Covering Microsoft, Android and Linux O/S platform. Does your report cover this.
does it inlcude detail analysis (market share) of the industry players
we are interested in software market. Nowaday, audiance measurement is the hot issue in the commercial vertical and I wanna know what companies are rising in this area, and your opinion of this segmented s/w market
Please provide sample of Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2024
Hello, I would like to know it is possible to buy only a portion of the report as only the French country data is of interest to us Also I would like to know if you have specific data on digital signage for the retail industry ?
Market share analysis by each player.Market penetration of digital signage in retail vertical; future trends of Digital Signage ecosystem
we want to understand who are the major companies by market share in the digital signage marketplace both globally and in the US.
we are resellers of digital signage in Latin America (We Offer Digital Signage licenses, Digital Signage as a Service, Contents, Operation, Hosting); could you suggest how this report will help us to grow our business
Can I see more detailed information about - vertical market (healthcare, retail, education, etc) - region (North America and Europe)
can you provide detail infromation of the report - How data was collected - Level of analysis of data - Table of Contents - Charts - Illustrations - Other research attributed (indicating validation) in the report
we would like to buy sections of this report - is that possible? Interested in the Hardware section: LCD and other display technologies, volume, and unit forecasts in this industry.
does your report convers network infrastructures and video/media distribution techniques and products with respect to applications and vertical markets for US, EMEA and ROW.
Digital Signage as an industry - looking to learn more about the whole of the market, its trends and what is hot and what is not.
Need to validate the quality of the report as this is MarketsnMarkets first report and none other exists from previous years. Could you send us a few diagrams specifically on verticals, depth of info on verticals, executive summary, table of contents, and at least 4 to 5 diagrams that demonstrate the depth of research, any comprehevie review of which market players exist and what percentage of market they are, list of players in priority order.
HI, I want to know more about digital signage business in Asia & Europe. Can I have specific information about that with same table of contents on this paper
we are interested in digital signage market in the food and beverage industry: market value and growth rate, key end user needs, and competitive landscape for integrators
it is possible to customise the digital signage market report for Europe.
We are a company that is looking into how this industry works and would like more information about the developing Digital Signage market!
can you provide sample of digital signage market forecasts to 2024.