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Global Low Calorie/Diet Beverages Market (2010 - 2015)
By: marketsandmarkets.com
Publishing Date:
March 2012
Report Code:
PH 1242
Report Description
Low-calorie beverages form the fastest-growing segment in the diet food and beverages market, as such drinks offer a more convenient diet and meal replacement option than diet foods. In addition to product innovations, the manufacturers of low-calorie beverages also adopting aggressive corporate social responsibility strategies for brand recall and brand image enhancement. However, criticisms pertaining to the ill-effects of diet beverages are encouraging companies to introduce beverages with vitamins and supplements.
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