HOME Top Market Reports M Commerce Market by Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), Payment Modes (NFC, Premium SMS, WAP, Carrier Billing), Users (Smart Devices, Feature Phones) - Worldwide Forecasts & Analysis (2014 - 2019)

M Commerce Market by Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), Payment Modes (NFC, Premium SMS, WAP, Carrier Billing), Users (Smart Devices, Feature Phones) - Worldwide Forecasts & Analysis (2014 - 2019)

By: marketsandmarkets.com
Publishing Date: April 2014
Report Code: TC 2443

 

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Due to the advancements in mobile technology, there is a significant growth in the number of mobile device users. By the use of these mobile devices, there is a significant growth in M Commerce which is the mode of transactions conducted via mobile devices. Mobile devices are nowadays becoming a center of numerous technologies and various applications that are created for customers as well as businesses across the globe. Mobile Commerce is considered as an efficient way of delivering E Commerce to consumers regardless the time and location. The basic characteristics of mobile like customization, mobility, and prevalence, show immense potential, great fruitfulness, and high profitability of the M commerce market.

The market is poised for good growth prospects with investments in the coming future due to increase in the smartphones, tablets, mobile devices, BYOD and internet enabled devices. However, accompanying these would be challenges such as securing the flow of information, application and network infrastructure, and intense competition. The evolution of the mobile application infrastructure, cross-platform communication methods and the familiarity of people with the mobile applications and services would brighten the future of Mobile Commerce services. The market is driven by forces such as increasing adoption of smart devices and increasing growth of broadband connectivity. Also, Mobile Commerce services are cheaper than the traditional services like banking, purchase, or marketing and advertising.

The growth in M Commerce Market is expected to grow sequentially with the growth in number of mobile devices driven by proliferation of media-rich mobile communication devices (smart phones and tablets), growing number of internet users, faster broadband speeds and increased internet usage. There are various Mobile Commerce applications available in the market with which one can get benefited in many ways. Applications including mobile retailing, location maps, news, mobile shopping, and ticketing are widely used by end users. Presently, the majority online stores do have their mobile website or apps for mobile phones which has shown huge growth not only in business and sales, but also in customer base.

Some of the key vendors occupying the market are Ericsson, Gemalto, Google, IBM, MasterCard, Mopay, Oxygen8, PayPal, SAP, and Visa among various others. The Mobile Commerce research report discusses the strategies and insights of the key vendors in the industry. The research report provides in-depth study of driving forces and challenges in the industry. The report also analyzes global adoption trends and future growth potentials across different geographical regions. MarketsandMarkets has segmented the Mobile Commerce market by types of transactions, payment modes, user types, and geographical regions. The report consists of conclusive views of the key players and analyst insights on various developments taking place in the market.

This research report categorizes the M Commerce market into the following submarkets:

On the basis of transactions:

  • M Retailing
  • M ticketing/booking
  • M billing
  • Other M Commerce Services

On the basis of payment modes:

  • Near Field Communication (NFC)
  • Premium SMS
  • Wireless application protocol (WAP)
  • Direct Carrier Billing

On the basis of type of users:

  • Smart device users
  • Feature phone users

On the basis of regions:

  • NA
  • Europe
  • APAC
  • MEA
  • LA

Table of Contents
 
1 Introduction (Page No. - 15)
    1.1 Key Take Aways
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Research Methodology
    1.6 Key Points
          1.6.1 Data Triangulation & Market Forecasting
          1.6.2 Forecast Assumptions

2 Executive Summary (Page No. - 23)
    2.1 Abstract
    2.2 Overall Market Size

3 Market Overview (Page No. - 26)
    3.1 Market Definition
    3.2 Market Evolution
    3.3 Market Segmentation
    3.4 Market Dynamics
          3.4.1 Drivers
                  3.4.1.1 Increasing Penetration Rate of Smart Devices
                  3.4.1.2 Rising Convergence Between offline & Online Activities
                  3.4.1.3 Broader Reach Due to Mobility
                  3.4.1.4 Improved Bandwidth
          3.4.2 Restraints & Challenges
                  3.4.2.1 Dearth of Mobile Friendly Websites
                  3.4.2.2 Slow Internet Speed in Developing Countries
          3.4.3 Opportunities
                  3.4.3.1 to Deliver New Services to Existing Customers
                  3.4.3.2 An Opportunity to Learn & Optimize the Product
                  3.4.3.3 Utilization of Device Specific Capabilities
          3.4.4 Impact Analysis of Dros
    3.5 Value Chain

4 M Commerce: Market Size & Forecast, By Transaction Type (Page No. - 35)
    4.1 Introduction
    4.2 M Retailing
          4.2.1 Overview
          4.2.2 Market Size & Forecast
                  4.2.2.1 Market Size & Forecast By Payment Mode
                  4.2.2.2 Market Size & Forecast By User
    4.3 M Ticketing/Booking
          4.3.1 Overview
          4.3.2 Market Size & Forecast
                  4.3.2.1 Market Size & Forecast By Payment Mode
                  4.3.2.2 Market Size & Forecast By User
    4.4 M Billing
          4.4.1 Overview
          4.4.2 Market Size & Forecast
                  4.4.2.1 Market Size & Forecast By Payment Mode
                  4.4.2.2 Market Size & Forecast By User
    4.5 Other M Commerce Services
          4.5.1 Overview
          4.5.2 Market Size & Forecast
                  4.5.2.1 Market Size & Forecast By Payment Mode
                  4.5.2.2 Market Size & Forecast By User

5 M Commerce: Market Size & Forecast, By Payment Mode (Page No. - 54)
    5.1 Introduction
    5.2 Near Field Communication (NFC)
          5.2.1 Overview
          5.2.2 Market Size & Forecast
                  5.2.2.1 Market Size & Forecast By User
    5.3 Premium Sms
          5.3.1 Overview
          5.3.2 Market Size & Forecast
                  5.3.2.1 Market Size & Forecast By User
    5.4 Wireless Application Protocol (WAP)
          5.4.1 Overview
          5.4.2 Market Size & Forecast
                  5.4.2.1 Market Size & Forecast By User
    5.5 Direct Carrier Billing
          5.5.1 Overview
          5.5.2 Market Size & Forecast
                  5.5.2.1 Market Size & Forecast By User

6 M Commerce: Market Size & Forecast, By User (Page No. - 67)
    6.1 Introduction
    6.2 Overall Market Size
    6.3 Smart Device Users
          6.3.1 Overview
          6.3.2 Market Size & Forecast
    6.4 Feature Phone Users
          6.4.1 Overview
          6.4.2 Market Size & Forecast

7 M Commerce: Market Size & Forecast By Regions (Page No. - 75)
    7.1 Introduction
          7.1.1 M Commerce Regional Market Growth Size
    7.2 North America
          7.2.1 Overview
          7.2.2 Market Size & Forecast
                  7.2.2.1 Market Size & Forecast By Transaction Type
                  7.2.2.2 Market Size & Forecast By Payment Mode
                  7.2.2.3 Market Size & Forecast By User
    7.3 Europe
          7.3.1 Overview
          7.3.2 Market Size & Forecast
                  7.3.2.1 Market Size & Forecast By Transaction Type
                  7.3.2.2 Market Size & Forecast By Payment Mode
                  7.3.2.3 Market Size & Forecast By User
    7.4 Asia-Pacific (APAC)
          7.4.1 Overview
          7.4.2 Market Size & Forecast
                  7.4.2.1 Market Size & Forecast By Transaction Type
                  7.4.2.2 Market Size & Forecast By Payment Mode
                  7.4.2.3 Market Size & Forecast By User
    7.5 the Middle East & Africa (MEA)
          7.5.1 Overview
          7.5.2 Market Size & Forecast
                  7.5.2.1 Market Size & Forecast By Transaction Type
                  7.5.2.2 Market Size & Forecast By Payment Mode
                  7.5.2.3 Market Size & Forecast By User
    7.6 Latin America (LA)
          7.6.1 Overview
          7.6.2 Market Size & Forecast
                  7.6.2.1 Market Size & Forecast By Transaction Type
                  7.6.2.2 Market Size & Forecast By Payment Mode
                  7.6.2.3 Market Size & Forecast By User

8 M Commerce: Competitive Landscape (Page No. - 104)
    8.1 Competitive Landscape
          8.1.1 Ecosystem & Roles
    8.2 End-User Landscape
          8.2.1 Market Opportunity Analysis
          8.2.2 End-User Analysis
                  8.2.2.1 Mobile Data Traffic to Grow At A Cagr of 40.31% From 2013 to 2018
                  8.2.2.2 Smart Phones Are Expected to Hold More Than 70% of the total Handset Market By 2018
                  8.2.2.3 Internet Speeds Have Grown By 12% Worldwide

9 Company Profile (Overview, Products & Services, Strategies & Insights, Developments and MNM View)* (Page No. - 108)
    9.1 Ericsson
    9.2 Gemalto
    9.3 Google Inc.
    9.4 IBM Corp.
    9.5 Mastercard Inc.
    9.6 Mopay AG
    9.7 Oxygen8
    9.8 Paypal
    9.9 SAP AG
    9.10 Visa Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MNM View Might Not Be Captured in Case of Unlisted Companies.

Appendix (Page No. - 146) 
   Mergers and Acquisitions (M&A)
   Venture Capital
 
List of Tables (66 Tables)

Table 1 M Commerce Maret Size, 20142019 ($Billion, Y-O-Y %)
Table 2 Transaction Market Size, By Type, 2014-2019 ($Billion)
Table 3 Transaction Market, By Type, 2014-2019, Y-O-Y (%)
Table 4 M Retailing Market Size, By Payment Mode, 2014-2019 ($Billion)
Table 5 M Retailing Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 6 M Retailing Market Size, By User, 2014-2019 ($Billion)
Table 7 M Retailing Market Size, By User, 2014-2019, Y-O-Y (%)
Table 8 M Ticketing/Booking Market Size, By Payment Mode, 2014-2019 ($Billion)
Table 9 M Ticketing/Booking Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 10 M Ticketing/Booking Market Size, By User, 2014-2019 ($Billion)
Table 11 M Billing Market Size, By User, 2014-2019, Y-O-Y (%)
Table 12 M Billing Market Size, By Payment Mode, 2014-2019 ($Billion)
Table 13 M Billing Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 14 M Billing Market Size, By User, 2014-2019 ($Billion)
Table 15 M Billing Market Size, By User, 2014-2019, Y-O-Y (%)
Table 16 Other Services Market Size, By Payment Mode, 2014-2019 ($Billion)
Table 17 Other Services Market Size, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 18 Other Services Market Size, By User, 2014-2019 ($Billion)
Table 19 Other Services Market Size, By User, 2014-2019, Y-O-Y (%)
Table 20 Market Size, By Payment Mode, 2014-2019 ($Billion)
Table 21 Payment Modes Market, By Type, 2014-2019, Y-O-Y (%)
Table 22 NFC Market Size, By User, 2014-2019 ($Billion)
Table 23 NFC Market Size, By User, 2014-2019, Y-O-Y (%)
Table 24 Premium Sms Market Size, By User, 2014-2019 ($Billion)
Table 25 Premium Sms Market Size, By User, 2014-2019, Y-O-Y (%)
Table 26 WAP Market Size, By User, 2014-2019 ($Billion)
Table 27 WAP Market Size, By User, 2014-2019, Y-O-Y (%)
Table 28 Direct Carrier Billing Market Size, By User, 2014-2019 ($Billion)
Table 29 Direct Carrier Billing Market Size, By User, 2014-2019, Y-O-Y (%)
Table 30 User Market Size, By User, 2014-2019 ($Billion)
Table 31 Market Size, By User, 2014-2019, Y-O-Y (%)
Table 32 Smart Devices Users Market Size, 2014-2019 ($Billion)
Table 33 Smart Device Users Market, 2014-2019, Y-O-Y (%)
Table 34 Feature Phone Market Size, 2014-2019 ($Billion, Y-O-Y %)
Table 35 Market, By Region, 2014-2019 ($Billion)
Table 36 M Commerce Market, By Region, 2014-2019, Y-O-Y (%)
Table 37 M Commerce NA Market, By Transaction Type, 2014-2019 ($ Billion)
Table 38 NA Market, By Transaction Type, 2014-2019, Y-O-Y (%)
Table 39 North America Market, By Payment Mode, 2014-2019 ($Billion)
Table 40 NA Market, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 41 NA Market, By User, 2014-2019 ($Billion)
Table 42 NA Market, By User, 2014-2019, Y-O-Y (%)
Table 43 Europe Market, By Transaction Type, 2014-2019 ($ Billion)
Table 44 Europe Market, By Transaction Type, 2014-2019, Y-O-Y (%)
Table 45 Europe Market, By Payment Mode, 2014-2019 ($Billion)
Table 46 Europe Market, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 47 Europe Market, By User, 2014-2019 ($Billion)
Table 48 Europe Market, By User, 2014-2019, Y-O-Y (%)
Table 49 APAC Market, By Transaction Type, 2014-2019 ($ Billion)
Table 50 APAC Market, By Transaction Type, 2014-2019, Y-O-Y (%)
Table 51 APAC Market, By Payment Mode, 2014-2019 ($Billion)
Table 52 APAC Market, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 53 APAC Market, By User, 2014-2019 ($Billion)
Table 54 APAC Market, By User, 2014-2019, Y-O-Y (%)
Table 55 MEA Market, By Transaction Type, 2014-2019 ($ Billion)
Table 56 MEA Market, By Transaction Type, 2014-2019, Y-O-Y (%)
Table 57 MEA Market, By Payment Mode, 2014-2019 ($Billion)
Table 58 MEA Market, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 59 MEA Market, By User, 2014-2019 ($Billion)
Table 60 MEA Market, By User, 2014-2019, Y-O-Y (%)
Table 61 LA Market, By Transaction Type, 2014-2019 ($ Billion)
Table 62 LA Market, By Transaction Type, 2014-2019, Y-O-Y (%)
Table 63 LA Market, By Payment Mode, 2014-2019 ($Billion)
Table 64 LA Market, By Payment Mode, 2014-2019, Y-O-Y (%)
Table 65 LA Market, By User, 2014-2019 ($Billion)
Table 66 LA Market, By User, 2014-2019, Y-O-Y (%)


List of Figures (30 Figures)

Figure 1 M Commerce Stakeholders
Figure 2 Research Methodology
Figure 3 M Commerce Data Triangulation & Market Forecasting
Figure 4 M Commerce: Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 5 E Commerce Connectivity
Figure 6 M Commerce Evolution
Figure 7 M Commerce Market Segmentation
Figure 8 M Commerce Impact Analysis of Dros
Figure 9 M Commerce Value Chain
Figure 10 M Commerce Transaction Market, By Type, 2014-2019, Y-O-Y (%)
Figure 11 M Retailing Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 12 M Ticketing/Booking Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 13 M Billing Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 14 M Commerce Other Services Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 15 Payment Modes Market, By Type, 2014-2019, Y-O-Y (%)
Figure 16 NFC Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 17 Premium Sms Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 18 WAP Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 19 Direct Carrier Billing Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 20 Smart Device Users Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 21 Feature Phone Market Size, 2014-2019 ($Billion, Y-O-Y %)
Figure 22 M Commerce: Market, By Region, 2014-2019, Y-O-Y (%)
Figure 23 M Commerce Regional Market Growth Size
Figure 24 North America: Market Size, 2014-2019($ Billion, Y-O-Y %)
Figure 25 Europe Market, 2014-2019 ($ Billion, Y-O-Y %)
Figure 26 APAC Market, 2014-2019 ($Billion, Y-O-Y %)
Figure 27 MEA Market, 2014-2019 ($ Billion, Y-O-Y %)
Figure 28 LA Market, 2014-2019 ($ Billion, Y-O-Y %)
Figure 29 M Commerce Ecosystem
Figure 30 M Commerce: Market - Opportunity Plot

The advancement in wireless technology has increased the number of mobile device users and has augmented the rapid development of E Commerce conducted through these devices. M Commerce is a type of E Commerce transaction, conducted through mobile devices with the help of telecom networks, and other wired or wireless networking technologies. As the number of mobile device users has surpassed the count of PC users the M commerce market is expected to grow even bigger in future. With the addition of features such as information, entertainment, and commerce, Mobile Commerce provides the end users the ability to access Internet from any location and at any time.

In recent times, the public and private entities have come up with various mobile commerce offerings which include M Retailing, M Billing, M Ticketing or Booking and other M Commerce services. Mobile Commerce enables cross-media integration with a direct linking to the customers through 24 hour connectivity in service/billing/booking/sales. These applications are beneficial to both small scale and large scale businesses in enabling online transaction with end users irrespective of the time and location. The payment modes such as Near Field Communication (NFC), Wireless Application Protocol (WAP), Premium SMS, and mobile direct carrier billing services are not only strengthening the market but are also boosting it further.

The m commerce market is thriving, and in the coming years, it will provide huge potential opportunities to various M Commerce applications and service providers. In this research report, segments the market into type of transactions, type of payment modes, across various geographical regions such as NA, Europe, APAC, MEA, and LA. Also, the market has been segmented into diverse industry verticals, namely retail, media and entertainment, travel and hospitality and telecom. In terms of type of end-users, MarketsandMarkets has segmented the Market into Smartphone users, and feature phone users.

MarketsandMarkets forecasts the global M commerce market to grow from $116.12 billion in 2014 to $467.35 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 32.1%. The table given below highlights the overall market opportunity in terms of absolute dollar value and Y-O-Y growth.

M Commerce: Market Size, 2014-2019 ($Billion)

M Commerce Market

Source: MarketsandMarkets Analysis

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