HOME Top Market Reports OLED Market by Display Application (Type - AMOLED & PMOLED, Panel-Size - Small, Medium & Large, Product - Smartphones & Others, Geography), Lighting Application (Type - Traditional & Flexible, End-User, Geography), & Geography - Global Forecast to 2020

OLED Market by Display Application (Type - AMOLED & PMOLED, Panel-Size - Small, Medium & Large, Product - Smartphones & Others, Geography), Lighting Application (Type - Traditional & Flexible, End-User, Geography), & Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: April 2015
Report Code: SE 3346

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OLEDs which are made from carbon containing materials have the potential to revolutionize the future of display and lighting technologies. Organic LEDs have diverse applications in various sectors including healthcare, consumer electronics, automotive, clothing, medical devices, lighting, and transport industries, among others. The AMOLED technology is used in television displays as they are brighter, thinner, and sharper. LG Corporation (South Korea) aims to mass produce AMOLED TVs in 2015.

The automotive industry is expected to adopt OLED displays and lighting in cars for dashboard displays, internal lighting, digital rear-view internal mirrors, and heads-up displays among others.

Factors that are driving the OLED market in display and lighting industries include the adoption of OLED displays in smartphones by major mobile manufacturers, the government support for OLED lighting in various countries, and several initiatives from leading Asian companies for the development of the AMOLED technology. However, major restraints for the growth of the market are the presence of complementary technologies such as LED and quantum dot, and low market acceptance for OLED lighting fixtures due to high costs, low efficacy, and short shelf life. The increasing usage of OLEDs in a wide range of applications is expected to create a lot of opportunities for the growth of the said market.

This report profiles all major companies involved in the OLED market such as Acuity Brands Lighting, Inc. (U.S.), AU Optronics Corporation (Taiwan), the BOE Technology Group Co., Ltd. (Taiwan), InnoLux Corporation (Taiwan), Koninklijke Philips N.V. (Netherlands), LG Display Co., Ltd. (South Korea), OSRAM Licht AG (Germany), Pioneer Corporation (Japan), RITEK Corporation (Taiwan), and Samsung Electronics Co., Ltd. (South Korea).

Scope of the report:

This report categorizes the global market for OLED on the basis of application and geography.

Market segmentation by application:

The OLED market, based on application, has been segmented into two types, namely, display and lighting.

Market segmentation by display application:

The display application of the OLED market includes type, panel-size, and product. The display application based on the type is categorized into PMOLED and AMOLED; based on the panel-size it is segmented into small, medium, and large-sized OLED panels; and based on products it is further segmented into smartphones, televisions, notebooks and tablets, wearables, automotive, and others.

Market segmentation by lighting application:

The lighting applications of the OLED market have been categorized into type and end-user. The lighting application type is segmented into traditional and flexible, whereas end-user is categorized into architectural, commercial, industrial, automotive, and others.

Market segmentation by geography:

The geographic analysis covers the Americas, Europe, Asia-Pacific, and Rest of the World (RoW). The cross segmentation data included in the report provides an in-depth insight into regional markets.

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Study Objectives
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency & Pricing
    1.5 Limitation
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries Interviews: By Company Type, Designation, and Region
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Demand for Better Luminescence and Increased Shelf-Life in the OLED Lighting Market
           2.2.3 Supply-Side Analysis
                    2.2.3.1 Increase in the Number of Product Launches in the OLED Display Market
                    2.2.3.2 Growing OLED Emitter Material Market
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions and Limitations
           2.5.1 Assumptions

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 35)
    4.1 Increasing Opportunities in Lighting Applications Has Led to a Positive Outlook for the OLED Market
    4.2 Market: By AmOLED Display Type
    4.3 Small-Sized Panels Are Estimated to Account for the Largest Market Share During the Forecast Period
    4.4 The APAC Region Accounted for the Largest Share in OLED Market in 2014
    4.5 OLED Automotive Lighting Market, By Geography
    4.6 Life Cycle Analysis, By Geography

5 Market Overview (Page No. - 40)
    5.2 Market Segmentation
           5.2.1 By Display Application
           5.2.2 By Lighting Application
           5.2.3 By Geography
    5.3 Market Evolution
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Adoption of OLED Displays in Smartphones
                    5.4.1.2 Major Technological Advancements
                    5.4.1.3 Government Support for OLED Lighting Research
                    5.4.1.4 Increasing Number of Applications
           5.4.2 Restraints
                    5.4.2.1 Low Market Acceptance for OLED Fixtures
                    5.4.2.2 Complex Value Chain
                    5.4.2.3 High Growth Rate of the Led Lighting Market
           5.4.3 Opportunities
                    5.4.3.1 Growing Investments in the Market
                    5.4.3.2 Increasing Potential for AmOLED Tvs
           5.4.4 Challenges
                    5.4.4.1 Challenges From Complementary Technologies
           5.4.5 Winning Imperative
                    5.4.5.1 Several Initiatives By Leading Asian Companies in the Field of AmOLED Technology

6 Industry Trends (Page No. - 52)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Intensity of Competitive Rivalry
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Buyers
           6.3.4 Bargaining Power of Suppliers
           6.3.5 Threat of New Entrants
    6.4 Strategic Benchmarking
           6.4.1 Technology Integration and Product Enhancement

7 OLED Market, By Application (Page No. - 64)
    7.1 Introduction
    7.2 Display
    7.3 Lighting

8 OLED Market, By Display Application (Page No. - 68)
    8.1 Introduction
    8.2 OLED Display Market, By Type
           8.2.1 PmOLED Displays
           8.2.2 AmOLED Displays
                    8.2.2.1 Rigid
                    8.2.2.2 Flexible
                    8.2.2.3 Transparent
    8.3 OLED Display Market, By Panel Size
           8.3.1 Small-Sized OLED Panels
           8.3.2 Medium-Sized OLED Panels
           8.3.3 Large-Sized OLED Panels
    8.4 OLED Display Market, By Product
           8.4.1 Smartphones
           8.4.2 Television
           8.4.3 Notebooks and Tablets
           8.4.4 Wearables
           8.4.5 Automotive
           8.4.6 Others
    8.5 OLED Display Market, By Geography
           8.5.1 Americas
           8.5.2 Europe
           8.5.3 Apac
           8.5.4 Row

9 OLED Market, By Lighting Application (Page No. - 95)
    9.1 Introduction
    9.2 OLED Lighting Market, By Type
           9.2.1 Traditional Lighting
           9.2.2 Flexible Lighting
    9.3 OLED Lighting Market, By End User
           9.3.1 Architectural
           9.3.2 Commercial
           9.3.3 Industrial
           9.3.4 Automotive
           9.3.5 Others
    9.4 OLED Lighting Market, By Geography

10 Geographic Analysis (Page No. - 109)
     10.2 Introduction
     10.3 Americas
     10.4 Europe
     10.5 Asia-Pacific
     10.6 Rest of the World (RoW)

11 Competitive Landscape (Page No. - 123)
     11.1 Overview
     11.2 Market Ranking for OLED Market in Display and Lighting Applications
     11.3 Competitive Scenario
     11.4 Recent Developments
             11.4.1 New Product Launches
             11.4.2 Partnerships, Agreements, and Contracts & Collaborations
             11.4.3 Other Developments
             11.4.4 Expansions
             11.4.5 Mergers and Acquisitions

12 Company Profiles (Page No. - 131)
(Overview, Products and Services, Financials, Strategy & Development)*
     12.1 Introduction
     12.2 Acuity Brands Lighting, Inc.
     12.3 Au Optronics Corporation
     12.4 Boe Technology Group Co., Ltd.
     12.5 Innolux Corporation
     12.6 Koninklijke Philips N.V.
     12.7 LG Display Co., Ltd.
     12.8 Osram Licht AG.
     12.9 Pioneer Corporation
     12.10 Ritek Corporation
     12.11 Samsung Electronics Co., Ltd.
*Details on Overview, Products and Services, Financials, Strategy & Development Might Not be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 157)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (74 tables)

Table 1 Improvement in OLED Lighting Illuminance, 2010-2017
Table 2 Adoption of OLED Displays in Mobile Phones is Propelling the Growth of the Market
Table 3 Low Market Acceptance for OLED Fixtures, Which Acts as a Hindrance in the Market
Table 4 OLED Market Prices for Various Lighting Sources
Table 5 Growing Investments in the OLED Technology is a Huge Opportunity for the Market
Table 6 The Porter’s Five Forces Analysis: Bargaining Power of Suppliers Likely to Have a Minimum Impact on the Overall Market
Table 7 OLED Market, By Application, 2012–2020 ($Million)
Table 8 Advantages of the OLED Technology
Table 9 Comparision of OLED Lighting Technology With Incandescent Light Bulbs, Flourescent Lamps, and Led
Table 10 OLED Market for the Display Application, By Type, 2012–2020 ($Million)
Table 11 PMOLED Display Market, By Panel Size, 2012–2020 ($Million)
Table 12 AMOLED Display Market, By Panel Size, 2012–2020 ($Million)
Table 13 AMOLED Display Market, By Sub-Type, 2012–2020($Million)
Table 14 Rigid AmOLED Display Market, By Panel Size, 2012–2020($Million)
Table 15 Flexible AmOLED Display Market, By Panel Size, 2012–2020($Million)
Table 16 Transparent AmOLED Display Market, By Panel Size, 2012–2020($Million)
Table 17 OLED Display Market, By Panel Size, 2012–2020($Million)
Table 18 Small Panel OLED Market, By Display Type, 2012–2020($Million)
Table 19 Small Panel AmOLED Market, By Sub-Type, 2012–2020 ($Million)
Table 20 Small Panel OLED Market, By Product, 2012–2020 ($Million)
Table 21 Medium-Sized Panel OLED Market, By Display Type, 2012–2020 ($Million)
Table 22 Medium-Sized Panel AmOLED Market, By Sub-Type, 2012–2020 ($Million)
Table 23 Medium-Sized Panel OLED Market, By Product, 2012–2020 ($Million)
Table 24 Large Panel OLED Market, By Display Type, 2014–2020 ($Million)
Table 25 Large Panel AmOLED Market, By Sub-Type, 2012–2020 ($Million)
Table 26 OLED Large Panel Market, By Product, 2012–2020($Million)
Table 27 Market for the Display Application, By Product, 2012–2020($Million)
Table 28 OLED Smartphone Market, By Geography, 2012–2020($Million)
Table 29 OLED Tv Market, By Geography, 2012–2020($Million)
Table 30 OLED Notebook/Tablet Market, By Geography, 2012–2020($Million)
Table 31 OLED Wearable Market, By Geography, 2012–2020($Million)
Table 32 OLED Automotive Market, By Geography, 2012–2020($Million)
Table 33 OLED Others Market, By Geography, 2012–2020($Million)
Table 34 OLED Market for Display Application, By Geography, 2012–2020 ($Million)
Table 35 OLED Market for Display Application, By the Americas, 2012–2020 ($Million)
Table 36 Americas: Market for Display Application, By Product, 2012–2020 ($Million)
Table 37 North America: OLED Market for the Display Application, By Product, 2012–2020 ($Million)
Table 38 South America: OLED Market Display Application Market, By Product, 2012–2020($Million)
Table 39 Europe: OLED Market for Display Application , By Product, 2012–2020($Million)
Table 40 APAC:Market for the Display Application , By Product, 2012–2020 ($Million)
Table 41 RoW: Market for the Display Application, By Product, 2012–2020 ($Million)
Table 42 OLED Market for the Lighting Application, By Type, 2012–2020($Million)
Table 43 OLED Market for Traditional Lighting, By End User, 2012–2020 ($Million)
Table 44 OLED Marketfor Flexible Lighting, By End User, 2012–2020 ($Million)
Table 45 OLED Lighting Market, By End User, 2012–2020($Million)
Table 46 OLED Market for Architectural Lighting, By Geography, 2012–2020($Million)
Table 47 OLED Market for Architectural Lighting, By the Americas, 2012–2020($Million)
Table 48 MOLED Marketfor Commercial Lighting, By Geography, 2012–2020($Million)
Table 49 The Americas: OLED Market in Commercial Lighting, By Region, 2012–2020 ($Million)
Table 50 OLED Market for Industrial Lighting, By Geography, 2012–2020($Million)
Table 51 OLED Market for Industrial Lighting , By the Americas, 2012–2020($Million)
Table 52 OLED Market for Automotive Lighting, By Geography, 2012–2020 ($Million)
Table 53 OLED Market for Automotive Lighting, By the Americas, 2012–2020 ($Million)
Table 54 OLED Market for Other Lighting, By Geography, 2012–2020($Million)
Table 55 OLED Market for Other Lighting Market, By the Americas, 2012–2020($Million)
Table 56 OLED Lighting Market, By Geography, 2012–2020($Million)
Table 57 OLED Lighting Market, By the Americas, 2012–2020($Million)
Table 58 OLED Market, By Geography, 2012–2020($Million)
Table 59 Americas OLED Market, By Application, 2012–2020($Million)
Table 60 Americas Market, By Region, 2012–2020 ($Million)
Table 61 North American OLED Market, By Application, 2012–2020($Million)
Table 62 South American OLED Market, By Application, 2012–2020($Million)
Table 63 North American OLED Market, By Country, 2012–2020($Million)
Table 64 European OLED Market, By Application, 2012–2020($Million)
Table 65 European Market, By Country, 2012–2020($Million)
Table 66 APAC OLED Market, By Application, 2012–2020($Million)
Table 67 APAC Market, By Country, 2012–2020($Million)
Table 68 RoW OLED Market, By Application, 2012–2020($Million)
Table 69 RoW Market, By Country, 2012–2020($Million)
Table 70 New Product Launches, 2014-2015
Table 71 Partnerships, Agreements, and Contracts & Collaborations, 2013-2014
Table 72 Other Developments
Table 73 Expansions, 2013-2015
Table 74 Mergers and Acquisitions


List of Figures (93 Figures)

Figure 1 Research Design & Factor Analysis
Figure 2 Product Launches in the Flexible OLED Display Market, 2013-2015
Figure 3 OLED Emitter Material Market Growth, 2013-2020
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Assumptions for the Research Study
Figure 7 The Lighting Application is Expected to Witness a High Growth in the OLED Market During the Forecast Period
Figure 8 The Market for AmOLED Displays is Estimated to Account for the Largest Share During the Forecast Period
Figure 9 Commercial Lighting Accounted for the Largest Share in the OLED Lighting Market in 2014
Figure 10 The Market for OLED Wearable Displays is Expected to Grow at the Highest CAGR Between 2014 and 2020
Figure 11 APAC Accounted for the Largest Share in the OLED Market in 2013
Figure 12 Significant Increase in the Demand for OLED Display & Lighting Products, 2014-2020
Figure 13 The AmOLED Flexible Displays Market is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 14 Smartphones Are Expected to Account for a Large Share in the Market for Small-Sized Display Panels Till 2020
Figure 15 China Dominated the APAC OLED Market in 2014
Figure 16 APAC is Projected to Grow at a Higher CAGR Compared to Other Regions During the Forecast Period
Figure 17 The OLED Market is Currently in the Growth Stage in Apac
Figure 18 Market: Segmentation
Figure 19 Market Segmentation: By the Display Application
Figure 20 Market Segmentation: By Lighting Application
Figure 21 Market Segmentation: By Geography
Figure 22 Evolution of the OLED Market
Figure 23 Increase in Adoption of OLED Displays in Smartphones May Spur the Demand of OLED
Figure 24 OLED Production Capacity of Samsung Displays, 2013-2014
Figure 25 Led Lighting Growth, 2012-2015, (Million Chips)
Figure 26 Life Cycle of OLED in Display Applications, 2014
Figure 27 Life-Cycle of OLED in Lighting Applications, 2014
Figure 28 Value Chain Analysis (2014): Major Value is Added During the Research & Development and Manufacturing Phases
Figure 29 The Porter’s Five Forces Analysis (2014):
Figure 30 Market: Porter’s Five Forces Analysis, 2014
Figure 31 Intensity of Competitive Rivalry: High Competition in the Market Due to the Research and Development Initiatives and Patent Wars
Figure 32 Threat of Substitutes Will be High Due to the Availability of Substitute Products & Technologies
Figure 33 Bargaining Power of Buyers: As the Adoption Rate of Buyers is Low, They Will Have a Moderate Bargaining Power
Figure 34 Bargaining Power of Suppliers: Technological Advancements in OLED Will Drive the Market for Suppliers During the Forecast Period
Figure 35 Threat of New Entrants: With Innovative Product Developments New Entrants Are Likely to Enter This Market
Figure 36 Strategic Benchmarking: Key Players Largely Adopted Organic Growth Strategies Such as New Product Enhancement
Figure 37 OLED Market, By Application
Figure 38 Lighting: The Fastest-Growing Application in the OLED Market Between 2014 and 2020
Figure 39 Segmentation of the Market, By the Display Application
Figure 40 Segmentation of the OLED Display Market: By Type
Figure 41 AmOLED: Fastest-Growing Display Type in the OLED Market Between 2014 and 2020
Figure 42 AmOLED Display Market Comparison, By Sub-Type, 2014 vs 2020
Figure 43 Segmentation of the OLED Display Market: By Panel-Size
Figure 44 Medium-Sized Panels: The Fastest-Growing Panel Size in the OLED Market Between 2014 and 2020
Figure 45 Medium-Sized Panel OLED Market Comparison, By Display Type, 2014 vs 2020
Figure 46 Large Panel Am OLED Market Comparison, By Sub-Type, 2014 vs 2020
Figure 47 Segmentation of the OLED Display Market: By Product
Figure 48 Segmentation of the Market, By the Display Application
Figure 49 OLED Notebook/Tablet Market Comparison, By Geography, 2014 vs 2020
Figure 50 Segmentation of the OLED Display Market: By Geography
Figure 51 APAC: The Fastest-Growing Region in the OLED Market Between 2014 and 2020
Figure 52 North America: OLED Market for the Display Application Comparison, By Product, 2014 vs 2020
Figure 53 APAC: OLED Market for the Display Application Comparison, By Product, 2014 vs 2020
Figure 54 Segmentation of Market: By Lighting Application
Figure 55 Major Companies in OLED Lighting
Figure 56 Segmentation of the OLED Lighting Market: By Type
Figure 57 Flexible Lighting: Faste-Growing Lighting Type in the OLED Market Between 2014 and 2020
Figure 58 Segmentation of the OLED Lighting Market: By End-User
Figure 59 Automotive Lighting: Fastest-Growing End User in the OLED Market Between 2014 and 2020
Figure 60 OLED Market for Commercial Lighting Comparison, By Geography, 2014 vs 2020
Figure 61 Market for Automotive Lighting Comparison, By Geography, 2014 vs 2020
Figure 62 Segmentation of the OLED Lighting Market: By Geogrpahy
Figure 63 Europe: The Fastest-Growing Region in the OLED Lighting Market Between 2014 and 2020
Figure 64 Market, By Region
Figure 65 Geographic Snapshot (2014) – The APAC Region is Estimated to Register the Highest Growth Rate During the Forecast Period
Figure 66 South Korea is Estimated to Grow at the Highest Rate Among All Countries in the OLED Market Between 2014 and 2020
Figure 67 Americas Market Snapshot: The Demand Would be Driven By the Growing Requirement for Smartphones and Tablets
Figure 68 Segmentation: Americas
Figure 69 European Market Snapshot: The Demand Would be Driven By the Various Opportunities Coming Up in the Field of Automotive Lighting
Figure 70 Segmentation: Europe
Figure 71 APAC Market Snapshot: The Demand Would be Driven By Initiatives Taken By Companies to Increase the Mass Production of Small- and Medium-Sized Displays
Figure 72 Segmentation: Apac
Figure 73 Key Growth Strategies Adopted By Top Companies Between 2012 and 2014
Figure 74 LG Display and Acuity Brands Grew at the Highest Rate Between 2011 and 2013
Figure 75 Market Ranking of the Top Five Players in the Market, 2013
Figure 76 Market Evaluation Framework-New Product Launches Fuelled Growth and Innovation Between 2013 and 2014
Figure 77 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 78 Geographic Revenue Mix of Top 5 Market Players
Figure 79 Acuity Brands Lighting, Inc.: Company Snapshot
Figure 80 SWOT Analysis
Figure 81 Au Optronics Corporation: Company Snapshot
Figure 82 SWOT Analysis
Figure 83 Boe Technology Group Co., Ltd.: Company Snapshot
Figure 84 Innolux Corporation: Company Snapshot
Figure 85 Koninklijke Philips N.V.: Company Snapshot
Figure 86 SWOT Analysis
Figure 87 LG Display Co., Ltd.: Company Snapshot
Figure 88 SWOT Analysis
Figure 89 Osram Licht Ag.: Company Snapshot
Figure 90 Pioneer Corporation: Company Snapshot
Figure 91 Ritek Corporation: Company Snapshot
Figure 92 Samsung Electronics Co., Ltd.: Company Snapshot
Figure 93 SWOT Analysis

This report on the OLED market is aimed towards analyzing major industry segments such as display and lighting industries for the same.

The total OLED market is expected to reach $43.92 billion by 2020, at a CAGR of 16% between 2014 and 2020.

Factors such as OLED display adoption in smartphones, increasing number of applications, and growing investments in the OLED market are driving the growth of the market, in the APAC region. This report profiles all the major companies involved in the market such as Acuity Brands Lighting, Inc. (U.S.), AU Optronics Corporation (Taiwan), BOE Technology Group Co., Ltd. (Taiwan), InnoLux Corporation (Taiwan), Koninklijke Philips N.V. (Netherlands), LG Display Co., Ltd. (South Korea), OSRAM Licht AG (Germany), Pioneer Corporation (Japan), RITEK Corporation (Taiwan), and Samsung Electronics Co., Ltd. (South Korea).

The OLED market has been classified based on application and geography. In terms of application, the market has been segmented into display and lighting. The display application is further categorized into type, panel-size, and product. Similarly, the lighting application is segmented into type and end-user. The growth of the market in APAC can be attributed to the increasing number of investments by Asian players in the OLED technology.

OLED Market (2012 - 2020)

OLED Market

Source: MarketsandMarkets Analysis

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