Organic light emitting diodes (OLEDs) are self-illuminating flat panel displays where organic materials are stacked between conductors. OLEDs emit bright light on the application of electric current; and thus do not require a backlight. This means that OLEDs can be made thinner and more power-efficient than liquid crystal displays (LCDs). The OLED market has thus evolved over the past 10 years with developments in the electronics and semiconductor industries to address the need for lighter, thinner, and more energy-efficient displays.
The two most significant OLED applications are their use as displays and sub-displays, which form the foundation for a wide spectrum of purposes in industries including energy, consumer electronics, information technology, and industrial automation. Lighting also forms another OLED application segment with a high growth potential. OLEDs are also used as military displays due to their flexibility, and as micro displays for gaming visitors due to their lightweight nature and the highly lifelike display quality that they provide.
OLEDs are expected to form a mainstream market within the next five years by virtue of the growth trends of these application markets. This niche market is expected to develop further with R&D in the area of application-specific OLEDs.
Scope of the report
This research report presents an in-depth analysis of the markets for two major types of OLEDs: passive matrix OLEDs (PMOLEDs) and active matrix OLEDs (AMOLEDs). The report also sizes each submarket of these segments. The report tracks major OLED application markets – i.e. lighting and display panels and sub-displays – as well as the end-application markets, which cover the use of OLEDs in products such as mobile phones, MP3 players, televisions, and other electronic displays. Each market has been analyzed for the four main geographies of North America, Europe, Asia, and ROW.
On the basis of applications:
Displays, sub-displays (mobile phones, televisions, laptops, tablets, PCs) and lighting (backlighting and pure lighting) applications
On the basis of geography:
- North America, Europe, Asia Pacific and Rest of the World
Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report also provides market tables for covering the sub-segments and micro-markets. In addition, the report provides more than 20 company profiles covering all the sub-segments.
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Pharmaceuticals, medical devices, biotechnology, semiconductor and electronics, energy and power supplies, food and beverages, chemicals, advanced materials, industrial automation, and telecom and IT. We also analyze retailers and super-retailers, technology providers, and research and development (R&D) companies.
Key questions answered
- Which are the high-growth segments/cash cows and how is the market segmented in terms of applications and materials?
- What are market estimates and forecasts; which markets are doing well and which are not?
- Where are the gaps and opportunities; what is driving the market?
- Which are the key playing fields? Which are the winning edge imperatives?
- How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY
MARKET OVERVIEW
MARKET ANALYSIS
COMPETITIVE LANDSCAPE
1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
2 SUMMARY
3 MARKET OVERVIEW
3.1 EVOLUTION OF OLED
3.2 OLED & LCD: A COMPARATIVE ANALYSIS
3.3 OLED & PDP: COMPARATIVE ANALYSIS
3.4 TYPES OF OLEDS
3.4.1 SMALL MOLECULE ORGANIC LIGHT EMITTING DIODES (SMOLED)
3.4.2 PASSIVE MATRIX OLED (PMOLED)
3.4.3 ACTIVE MATRIX OLED (AMOLED)
3.4.4 POLYMER ORGANIC LIGHT EMITTING DIODES (PLED)
3.4.5 PHOSPHORESCENT OLED (PHOLED)
3.5 OLED STRUCTURE
3.5.1 BOTTOM TOP EMISSION
3.5.2 TRANSPARENT OLED (TOLED)
3.5.3 STACKED OLED (SOLED)
3.5.4 INVERTED OLED (IOLED)
3.6 MARKET DYNAMICS
3.6.1 MARKET DRIVERS
3.6.1.1 Performance drivers
3.6.1.1.1 Energy efficient
3.6.1.1.2 Eco-friendly technology
3.6.1.1.3 Mass production of larger substrates
3.6.1.2 Declining prices increase demand
3.6.1.3 Increasing number of applications
3.6.1.4 Revival of world economies
3.6.2 RESTRAINTS
3.6.2.1 Lower price of competing technologies
3.6.2.2 Short lifespan of OLEDs
3.6.2.3 Manufacturing units concentrated in South East Asia
3.6.2.4 Complex value chain
3.6.2.5 Decline in prices lowers profit margin
3.6.3 CHALLENGES
3.6.3.1 Complementary technology challenges
3.6.3.2 Manufacturing complexities
3.6.3.3 OLED lifespan
3.7 PRODUCT LIFECYCLE ANALYSIS
3.8 PORTER’S FIVE FORCES MODEL
3.8.1 THREAT FROM NEW ENTRANTS
3.8.2 THREAT FROM PRODUCT SUBSTITUTES
3.8.3 SUPPLIER’S BARGAINING POWER
3.8.4 CUSTOMER’S BARGAINING POWER
3.8.5 COMPETITION FROM OTHER FIRMS
3.9 KEY MARKET TRENDS
3.10 PATENT ANALYSIS
4 OLED MATERIAL ANALYSIS
4.1 OVERVIEW
4.2 OLED MANUFACTURE
4.3 ELECTRODE MATERIALS
4.3.1 ANODE
4.3.2 CATHODE
4.4 EMISSIVE LAYER (EML) MATERIALS
4.5 HOLE TRANSPORT LAYER (HTL) MATERIALS
4.6 ELECTRON TRANSPORT LAYER (ETL) MATERIALS
4.7 SUBSTRATES
4.7.1 GLASS SUBSTRATES
4.7.2 PLASTIC SUBSTRATES
4.7.3 METAL FOIL
5 OLED TECHNOLOGY MARKET
5.1 OLED MARKET
5.2 PMOLED MARKET
5.2.1 BY GEOGRAPHY
5.2.2 UNIT SHIPMENTS
5.3 AMOLED MARKET
5.3.1 BY GEOGRAPHY
5.3.2 UNIT SHIPMENTS
6 APPLICATIONS MARKET
6.1 OLED APPLICATION MARKET
6.2 OLED DISPLAY/SUB-DISPLAY MARKET
6.2.1 BY GEOGRAPHY
6.2.2 BY PRODUCTS
6.2.2.1 Mobile phones
6.2.2.2 Televisions
6.2.2.3 Laptops/PCs/Tablets
6.3 OLED LIGHTING MARKET
6.3.1 BY GEOGRAPHY
6.3.2 BY APPLICATION
6.3.2.1 OLED Pure Lighting Market
7 GEOGRAPHIC ANALYSIS
7.1 NORTH AMERICA
7.2 EUROPE
7.3 ASIA PACIFIC
7.4 ROW
8 COMPETITIVE LANDSCAPE
8.1 OLED MARKET SHARE ANALYSIS
8.2 AMOLED MARKET SHARE ANALYSIS
8.3 MARKET GROWTH STRATEGIES
8.4 NEW PRODUCT DEVELOPMENT
8.5 MERGERS & ACQUISITIONS
8.6 COLLABORATIONS, PARTNERSHIPS, JVS & AGREEMENTS
9 COMPANY PROFILES
9.1 AU OPTRONICS CORP
9.1.1 OVERVIEW
9.1.2 PRODUCTS & SERVICES
9.1.3 FINANCIAL ANALYSIS
9.1.4 STRATEGY
9.1.5 DEVELOPMENTS
9.2 CAMBRIDGE DISPLAY TECHNOLOGY LTD
9.2.1 OVERVIEW
9.2.2 PRODUCTS & SERVICES
9.2.3 STRATEGY
9.2.4 DEVELOPMENTS
9.3 CORNING INC
9.3.1 OVERVIEW
9.3.2 PRODUCTS & SERVICES
9.3.3 FINANCIAL ANALYSIS
9.3.4 STRATEGY
9.3.5 DEVELOPMENTS
9.4 DUPONT DISPLAYS INC
9.4.1 OVERVIEW
9.4.2 PRODUCTS & SERVICES
9.4.3 STRATEGY
9.4.4 DEVELOPMENTS
9.5 EMAGIN CORP
9.5.1 OVERVIEW
9.5.2 PRODUCTS AND SERVICES
9.5.3 FINANCIAL ANALYSIS
9.5.4 STRATEGY
9.5.5 DEVELOPMENTS
9.6 GENERAL ELECTRIC CO
9.6.1 OVERVIEW
9.6.2 PRODUCTS & SERVICES
9.6.3 FINANCIAL ANALYSIS
9.6.4 STRATEGY
9.6.5 DEVELOPMENTS
9.7 KONICA MINOLTA HOLDINGS INC
9.7.1 OVERVIEW
9.7.2 PRODUCTS & SERVICES
9.7.3 FINANCIAL ANALYSIS
9.7.4 STRATEGY
9.7.5 DEVELOPMENTS
9.8 LG DISPLAY CO. LTD.
9.8.1 OVERVIEW
9.8.2 PRODUCTS & SERVICES
9.8.3 FINANCIAL ANALYSIS
9.8.4 STRATEGY
9.8.5 DEVELOPMENTS
9.9 LUMIOTEC INC
9.9.1 OVERVIEW
9.9.2 PRODUCTS & SERVICES
9.9.3 STRATEGY
9.9.4 DEVELOPMENTS
9.10 MERCK KGAA
9.10.1 OVERVIEW
9.10.2 PRODUCTS & SERVICES
9.10.3 FINANCIAL ANALYSIS
9.10.4 STRATEGY
9.10.5 DEVELOPMENTS
9.11 MITSUBISHI ELECTRIC CORP
9.11.1 OVERVIEW
9.11.2 PRODUCTS AND SERVICES
9.11.3 FINANCIAL ANALYSIS
9.11.4 STRATEGY
9.11.5 DEVELOPMENTS
9.12 NOVALED AG
9.12.1 OVERVIEW
9.12.2 PRODUCTS & SERVICES
9.12.3 FINANCIAL ANALYSIS
9.12.4 STRATEGY
9.12.5 DEVELOPMENTS
9.13 ONE STOP DISPLAYS
9.13.1 OVERVIEW
9.13.2 PRODUCTS & SERVICES
9.13.3 STRATEGY
9.13.4 DEVELOPMENTS
9.14 OSRAM OPTO SEMICONDUCTORS GMBH
9.14.1 OVERVIEW
9.14.2 PRODUCTS & SERVICES
9.14.3 FINANCIAL ANALYSIS
9.14.4 STRATEGY
9.14.5 DEVELOPMENTS
9.15 PLEXTRONICS INC
9.15.1 OVERVIEW
9.15.2 PRODUCTS & SERVICES
9.15.3 STRATEGY
9.15.4 DEVELOPMENTS
9.16 ROYAL PHILIPS ELECTRONICS INC
9.16.1 OVERVIEW
9.16.2 PRODUCTS & SERVICES
9.16.3 FINANCIAL ANALYSIS
9.16.4 STRATEGY
9.16.5 DEVELOPMENTS
9.17 SAMSUNG MOBILE DISPLAY CO., LTD
9.17.1 OVERVIEW
9.17.2 PRODUCTS & SERVICES
9.17.3 FINANCIAL ANALYSIS
9.17.4 STRATEGY
9.17.5 DEVELOPMENTS
9.18 SONY CORP
9.18.1 OVERVIEW
9.18.2 PRODUCTS & SERVICES
9.18.3 FINANCIAL ANALYSIS
9.18.4 STRATEGY
9.18.5 DEVELOPMENTS
9.19 UNIVERSAL DISPLAY CORP (UDC)
9.19.1 OVERVIEW
9.19.2 PRODUCTS & SERVICES
9.19.3 FINANCIAL ANALYSIS
9.19.4 STRATEGY
9.19.5 DEVELOPMENTS
APPENDIX
PATENTS
LIST OF TABLES
1 GLOBAL OLED MARKET, UNIT SHIPMENTS, BY SEGMENTS 2008 – 2015 (MILLION)
2 ADVANTAGES OF OLED TECHNOLOGY
3 DISADVANTAGES OF OLED TECHNOLOGY
4 OLED, LCD & PDP COMPARATIVE ANALYSIS
5 IMPACT ANALYSIS OF DRIVERS
6 IMPACT ANALYSIS OF RESTRAINTS
7 RECENT DEVELOPMENTS IN OLED MANUFACTURING TECHNOLOGIES
8 OLED MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION)
9 GLOBAL OLED MARKET, UNIT SHIPMENTS 2008 – 2015 ($MILLION)
10 COMPARISON BETWEEN AMOLED AND PMOLED
11 PMOLED MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION)
12 GLOBAL PMOLED MARKET SHIPMENTS 2008 – 2015 ($MILLION)
13 GLOBAL AMOLED MARKET 2008 – 2015 ($MILLION)
14 GLOBAL AMOLED MARKET, UNIT SHIPMENTS 2008 – 2015 (MILLION)
15 GLOBAL OLED MARKET SHARE, BY APPLICATIONS (2010)
16 GLOBAL OLED MARKET, BY APPLICATIONS 2008 – 2015 ($MILLION)
17 OLED DISPLAY/SUB-DISPLAY MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION)
18 GLOBAL OLED DISPLAY/SUB-DISPLAY MARKET, BY APPLICATION 2008 – 2015 ($MILLION)
19 SMARTPHONES WITH OLED DISPLAYS
20 GLOBAL OLED TV PANEL SHIPMENTS 2008 – 2015 (THOUSAND UNITS)
21 OLED TELEVISIONS
22 PROTOTYPE OLED LAPTOP/PCS/TABLETS
23 OLED LIGHTING MARKET, BY GEOGRAPHY 2008 – 2015 ($MILLION)
24 INVESTMENTS IN THE OLED LIGHTING MARKET (2010)
25 GLOBAL OLED LIGHTING MARKET, BY APPLICATION 2008 – 2015 ($MILLION)
26 GLOBAL OLED PURE LIGHTING MARKET, BY APPLICATION 2008 – 2015 ($MILLION)
27 COMPETITIVE LANDSCAPE OF GLOBAL OLED MARKET
28 NEW PRODUCT DEVELOPMENTS IN THE OLED MARKET (JANUARY 2008 – JANUARY 2011)
29 MERGERS & ACQUISITIONS (2008 – 2010)
30 KEY COLLABORATIONS/PARTNERSHIPS/ AGREEMENTS/ JOINT VENTURES
LIST OF FIGURES
1 OLED LIFECYCLE ANALYSIS
2 PORTER'S FIVE FORCES MODEL
3 ELECTROACTIVE POLYMER PATENTS, BY ASSIGNEE
4 ELECTROACTIVE POLYMER PATENTS, BY GEOGRAPHY
5 OLED MARKET IN NORTH AMERICA 2008 – 2015 ($MILLION)
6 OLED MARKET IN EUROPE 2008 – 2015 ($MILLION)
7 OLED MARKET IN ASIA PACIFIC 2008 – 2015 ($MILLION)
8 OLED MARKET IN ROW, 2008 – 2015 ($MILLION)
9 REVENUE SHARES OF TOP PLAYERS IN GLOBAL OLED MARKET (2009)
10 REVENUE SHARES OF TOP PLAYERS IN GLOBAL AMOLED MARKET (2009)
11 COMPETITIVE DEVELOPMENTS IN GLOBAL OLED MARKET (JANUARY 2008 – JANUARY 2011)
OLED Market Experiencing Rapid Growth
Organic light emitting diodes (OLEDs) are self-illuminating flat panel displays where organic materials are stacked between conductors. OLEDs emit bright light on the application of electric current; and thus do not require a backlight. This means that OLEDs can be made thinner and more power-efficient than LCDs (liquid crystal displays).
The higher efficiency is attributed to low power consumption; which also helps in minimizing the heat generated. The emissive nature of OLED displays facilitates better contrast, clarity, and images with a superior quality of the picture motion. The two most significant OLED applications are their use as displays and sub-displays and lighting; which form the foundation for a wide spectrum of applications in a variety of industries; including energy, consumer electronics, information technology, and industrial automation. Lighting is an application segment with a high growth potential. The market is expected to reach $3051.2 million in 2015, at a CAGR of 27.8% from 2010 to 2015.
The highly technology-dependent OLED market is still in the early development stage, and is currently focused on research activities to commercialize OLED products. Collaborations and joint ventures form the most popular growth strategy, together accounting for 61.2% of all the strategic developments in the OLED market. Acquisitions have also played a significant role in the OLED market’s competitive landscape.
OLED materials and panels are manufactured mainly in the Asia Pacific region. OLED manufacturing is currently concentrated in Southeast Asia due to the availability of lower cost labor, raw materials, and manufacturing technologies in the region.
Asia Pacific holds 90.1% share of the global OLED manufacturing market; followed by Europe with 6.2%. North America and Latin America (NA-LA) hold a 3.8% share. Asia Pacific also has the largest end-user market, accounting for the consumption of 65.2% of all the OLEDs manufactured, followed by Europe at 21.5% and North America with 13.3%. Interest from the major industry players and various government bodies is also driving development of the European OLED market. Industry participants with the most significant product developments include Samsung Mobile Display, LG Electronics, Sony, etc.
