HOME Top Market Reports Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019)

Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019)

By: marketsandmarkets.com
Publishing Date: August 2014
Report Code: TC 2663

 

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Businesses catering to a number of different industries such as transportation, travel, entertainment, utilities, retail and consumer goods, and others are continuously getting digitalized. The digitalization is attributed to the rising awareness amongst the consumers to make easy purchases on the go saving ample time, especially in the retail sector. The volumes, velocity and variety of the big data thus generated in the retail sector are massive. Also, this data is available in both structured as well as unstructured forms and formats through multiple channels such as web, social media, mobile, television advertisements, print media and others. For both digital marketers as well as consumers, high end analysis of huge amounts of customer centric data is profoundly important.

Digital retailers rely significantly on the informational insights extracted out of these large chunks of unstructured data mainly for revamping their business strategies and improving their business operations and tactics. The retail analytics solutions offer high quality data analysis which could provide online retailers better customer centric insights, better purchasing patterns and behavior to deliver a superior customer experience. The retail analytics solutions are also used for numerous other applications such as inventory management and planning, space optimization, cluster planning and many others.

Adobe Systems, Oracle, IBM Corporation, SAP AG and SAS Institute are active vendors in the retail analytics market. These vendors offer their solutions catering to numerous business functions such as marketing and customer analytics, supply chain management, merchandizing and in-store analytics and strategy and planning. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across business functions and regions.

MarketsandMarkets has segmented the global retail analytics market by business functions, solutions, services, deployment, and regions.

On the basis of business functions, this market is segmented into marketing and customer analytics, supply chain management, merchandizing and in-store analytics and strategy and planning. On the basis of solutions, the market includes data management software, analytics software, mobile applications, and reporting and visualization tools. On the basis of services, the market is divided into professional services and support and maintenance services. On the basis of deployment, the market comprises of two types of deployment models including on-premise deployment and on-demand/ cloud deployment. Geographically, the market comprises of five main regions: North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and Middle East and Africa (MEA).

Table of Contents 
 
1 Introduction (Page No. - 11)
    1.1 Objectives of the Study
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Market Scope

2 Research Methodology (Page No. - 14)
    2.1 Market Size Estimation
    2.2 Market Crackdown and Data Triangulation
          2.2.1 Key Data Points Taken From Secondary Sources
          2.2.2 Key Data Points From Primary Sources
          2.2.3 Assumptions

3 Executive Summary (Page No. - 19)

4 Premium Insights (Page No. - 20)
    4.1 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 21)
    5.1 Market Definition
    5.2 Market Evolution
    5.3 Market Segmentation
          5.3.1 By Business Function
          5.3.2 By Type
          5.3.3 By Types of Deployment
          5.3.4 By Region
    5.4 Market Dynamics
          5.4.1 Drivers
          5.4.2 Restraints
          5.4.3 Opportunities
          5.4.4 Burning Issues

6 Industry Trends (Page No. - 25)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Industry Trends
    6.4 Porter’s Five Forces Analysis
          6.4.1 Threat From New Entrants
          6.4.2 Threat of Substitute
          6.4.3 Bargaining Power of Suppliers
          6.4.4 Bargaining Power of Buyers
          6.4.5 Intensity of Rivalry

7 Retail Analytics: Market, By Business Function (Page No. - 28)
    7.1 Introduction
    7.2 Marketing and Customer Analytics Market
    7.3 Merchandising and in-Store Analytics Market
    7.4 Supply Chain Market
    7.5 Strategy and Planning Market

8 Retail Analytics: Market, By Types (Page No. - 32)
    8.1 Introduction
    8.2 Solutions Market
          8.2.1 Data Management Software Market
          8.2.2 Analytical Tools Market
          8.2.3 Mobile Applications Market
          8.2.4 Reporting and Visualization Tools Market
    8.3 Services Market
          8.3.1 Professional Services Market
          8.3.2 Support and Maintenance Services Market

9 Retail Analytics: Market, By Type of Deployment (Page No. - 37)
    9.1 Introduction
    9.2 On-Premise Deployment Market
    9.3 On-Demand Deployment

10 Retail Analytics: Market, By  Region (Page No. - 40)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 46)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 Merger and Acquisition
             11.2.2 Venture Capital Funding

12 Company Profiles (Page No. - 48)
     12.1 Introduction
     12.2 Adobe Systems
             12.2.1 Business Overview
             12.2.2 Products & Services
             12.2.3 Key Strategy
             12.2.4 Recent Developments
             12.2.5 MNM View
     12.3 Angoss Software
             12.3.1 Business Overview
             12.3.2 Products & Services
             12.3.3 Key Strategy
             12.3.4 Recent Developments
             12.3.5 MNM View
     12.4 Experian
             12.4.1 Business Overview
             12.4.2 Products & Services
             12.4.3 Key Strategy
             12.4.4 Recent Developments
             12.4.5 MNM View
     12.5 IBM
             12.5.1 Business Overview
             12.5.2 Products & Services
             12.5.3 Key Strategy
             12.5.4 Recent Developments
             12.5.5 SWOT Analysis
             12.5.6 MNM View
     12.6 Microsoft Corporation
             12.6.1 Business Overview
             12.6.2 Products & Services
             12.6.3 Key Strategy
             12.6.4 Recent Developments
             12.6.5 SWOT Analysis
             12.6.6 MNM View
     12.7 Microstrategy
             12.7.1 Business Overview
             12.7.2 Products & Services
             12.7.3 Key Strategy
             12.7.4 Recent Developments
             12.7.5 SWOT Analysis
             12.7.6 MNM View
     12.8 Oracle
             12.8.1 Business Overview
             12.8.2 Products & Services
             12.8.3 Key Strategy
             12.8.4 Recent Developments
             12.8.5 SWOT Analysis
             12.8.6 MNM View
     12.9 SAP
             12.9.1 Business Overview
             12.9.2 Products & Services
             12.9.3 Key Strategy
             12.9.4 Recent Developments
             12.9.5 SWOT Analysis
             12.9.6 MNM View
     12.10 SAS Institute
             12.10.1 Business Overview
             12.10.2 Products & Services
             12.10.3 Key Strategy
             12.10.4 Recent Developments
             12.10.5 SWOT Analysis
             12.10.6 MNM View
     12.11 Tableau Software
             12.11.1 Business Overview
             12.11.2 Products & Services
             12.11.3 Key Strategy
             12.11.4 Recent Developments
             12.11.5 MNM View

13 Appendix (Page No. - 55)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing Rt: Real Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (65 Tables) 

Table 1 Key Industry Trends
Table 2 Retail Analytics Market , By Business Functions, 2014–2019 ($Million)
Table 3 Retail Analytics: Market Growth, By Business Functions, 2014–2019 (Y-O-Y %)
Table 4 Marketing and Customer Analytics Market, By Application, 2014–2019 ($Million)
Table 5 Marketing and Customer Analytics Market, By Types of Deployment, 2014–2019 ($Million)
Table 6 Marketing and Customer Analytics Market, By Region, 2014–2019 ($Million)
Table 7 Merchaniding and In-Store Market, By Application, 2014–2019 ($Million)
Table 8 Merchaniding and In-Store Market, By Types of Deployment, 2014–2019 ($Million)
Table 9 Merchandising and In-Store Market, By Region, 2014–2019 ($Million)
Table 10 Supply Chain Market, By Application, 2014–2019 ($Million)
Table 11 Supply Chain Market, By Types of Deployment, 2014–2019 ($Million)
Table 12 Supply Chain Market, By Region, 2014–2019 ($Million)
Table 13 Strategy and Planning Market, By Application, 2014–2019 ($Million)
Table 14 Strategy and Planning Market, By Types of Deployment, 2014–2019 ($Million)
Table 15 Strategy and Planning Market, By Region, 2014–2019 ($Million)
Table 16 Retail Analytics, Market , By Type, 2014–2019 ($Million)
Table 17 Retail Analytics, Market Growth, By Type, 2014–2019 (Y-O-Y %)
Table 18 Retail Analytics, Market, By Solution, 2014-2019 ($Million)
Table 19 Retail Analytics, Market Growth, By Solution, 2014-2019 (Y-O-Y %)
Table 20 Data Management Software Market, By Business Function, 2014–2019 ($Million)
Table 21 Data Management Software Market, By Region, 2014–2019 ($Million)
Table 22 Analytical Tools Market, By Business Function, 2014–2019 ($Million)
Table 23 Analytical Tools Market, By Region, 2014–2019 ($Million)
Table 24 Mobile Applications Market, By Business Function, 2014–2019 ($Million)
Table 25 Mobile Applications Market, By Region, 2014–2019 ($Million)
Table 26 Reporting and Visualization Tools Market, By Business Function, 2014–2019 ($Million)
Table 27 Reporting and Visualization Tools Market, By Region, 2014–2019 ($Million)
Table 28 Retail Analytics, Market, By Services, 2014-2019 ($Million)
Table 29 Retail Analytics, Market Growth, By Services, 2014-2019 (Y-O-Y %)
Table 30 Professional Services Market, By Business Function, 2014–2019 ($Million)
Table 31 Professional Services Market, By Region, 2014–2019 ($Million)
Table 32 Support and Maintenance Services Market, By Business Function, 2014–2019 ($Million)
Table 33 Support and Maintenance Services Market, By Region, 2014–2019 ($Million)
Table 34 Retail Analytics, Market, By Type of Deployment, 2014–2019 ($Million)
Table 35 Retail Analytics, Market Growth, By Type of Deployment, 2014–2019 (Y-O-Y %)
Table 36 On-Premise Deployment Market, By Business Function, 2014–2019 ($Million)
Table 37 On-Premise Market, By Type, 2014–2019 ($Million)
Table 38 On-Premise Market, By Region, 2014–2019 ($Million)
Table 39 On-Demand Deployment Market, By Business Function, 2014–2019 ($Million)
Table 40 On-Demand Deployment Market, By Type, 2014–2019 ($Million)
Table 41 On-Demand Deployment Market, By Region, 2014–2019 ($Million)
Table 42 Retail Analytics, Market, By Region, 2014–2019 ($Million)
Table 43 Retail Analytics, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 44 North America: Market, By Business Function
Table 45 North America: Market, By Solution
Table 46 North America: Market, By Service
Table 47 North America: Market, By Type of Deployment
Table 48 Europe: Market, By Business Function
Table 49 Europe: Market, By Solution
Table 50 Europe: Market, By Service
Table 51 Europe: Market, By Type of Deployment
Table 52 Asia-Pacific: Market, By Business Function
Table 53 Asia-Pacific: Market, By Solution
Table 54 Asia-Pacific: Market, By Service
Table 55 Asia-Pacific: Market, By Type of Deployment
Table 56 Middle East and Africa: Market, By Business Function
Table 57 Middle East and Africa: Market, By Solution
Table 58 Middle East and Africa: Market, By Service
Table 59 Middle East and Africa: Market, By Type of Deployment
Table 60 Latin America: Market, By Business Function
Table 61 Latin America: Market, By Solution
Table 62 Latin America: Market, By Service
Table 63 Latin America: Market, By Type of Deployment
Table 64 Mergers and Acquisitions
Table 65 VC Funding


List of Figures (48 Figures)

Figure 1 Retail Analytics Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Break Down of Primary Interviews: By Company Type, Designation, & Region
Figure 5 Retail Analytics, Market Snapshot (2014 Vs 2019)
Figure 6 Global Market, By Solution, 2014
Figure 7 Global Market Share, 2014
Figure 8 Solution Growth Matrix
Figure 9 Regional Life Cycle
Figure 10 Retail Analytics: Market Evolution
Figure 11 Market Segmentation: By Business Function
Figure 12 Market Segmentation: By Type
Figure 13 Market Segmentation: By Type of Deployment
Figure 14 Market Segmentation: By Region
Figure 15 Impact Analysis
Figure 16 Value Chain Analysis
Figure 17 Retail Analytics: Porter’s Five Forces Analysis
Figure 18 Application Market Growth Trends (2014-2019)
Figure 19 Increased Demand for In-Store Analytics to Push the Growth of Merchandising and In-Store Market
Figure 20 Growth Rate Comparison – By Application
Figure 21 Growth Rate Comparison – By Region
Figure 22 Growth Rate Comparison – By Application
Figure 23 Growth Rate Comparison – By Region
Figure 24 Growth Rate Comparison – By Application
Figure 25 Growth Rate Comparison – By Region
Figure 26 Growth Rate Comparison – By Application
Figure 27 Growth Rate Comparison – By Region
Figure 28 Growth Comparison – By Deployment
Figure 29 Growth Comparison By Types of Deployment
Figure 30 Geographic Snapshot (2014)
Figure 31 Key Growth Strategies Adopted By Major Industry Players
Figure 32 Geographic Revenue Mix of Top 5 Market Players - Reference
Figure 33 Adobe Systems: Business Overview
Figure 34 Angoss Software: Business Overview
Figure 35 Experian: Business Overview
Figure 36 IBM: Business Overview
Figure 37 SWOT Analysis
Figure 38 Microsoft: Business Overview
Figure 39 SWOT Analysis
Figure 40 Microstrategy: Business Overview
Figure 41 SWOT Analysis
Figure 42 Oracle: Business Overview
Figure 43 SWOT Analysis
Figure 44 SAP: Business Overview
Figure 45 SWOT Analysis
Figure 46 SAS Institute: Business Overview
Figure 47 SWOT Analysis
Figure 48 Tableau Software: Business Overview

Retail analytics market is growing at a rapid rate and is stimulated by various drivers such as the continuous rise in big data, rise of m-commerce, increasing utility of social media and increasing demand for customer analytics. The market growth can also be hiked in the near future because of numerous opportunities such as diversity in retail sub-segments, rising need to mitigate shrink (risk and fraud mainly) and increasing omni-channel marketing trend.

Numerous retail analytics vendors offer high end solutions such as data management software, analytics software, mobile applications, and reporting and visualization tools. Also, a number of vendors deliver superior services such as consultancy, outsourcing, support and maintenance and others. IBM, SAS Institute, Angoss Software, SAP AG, Experian and others are such vendors leading the retail analytics sphere. These solutions are capable of catering to a number of enterprise level business functions for applications such as ad campaign management, customer segmentation, space planning and optimization, cluster planning, fraud and risk management, inventory management and many others. These solutions are becoming necessary for online retailers to understand customer requirements and purchasing behavior for improving their business strategies and operations and hence providing a better customer experience. Understanding the better customer needs also assists the digital retailers in introducing new products with improved success rates.

On the basis of the geographic segmentation, the NA market has the largest market share worldwide due to high penetration and adoption rate for retail analytics solutions. Also, the retail analytics adoption rate is increasing in LA and MEA region due to the increasing awareness amongst the digital retailers to utilize the huge chunks of structured as well as unstructured online data. This increasing awareness level is significantly pushing the digital retailers to deploy comprehensive retail analytics solutions and utilize professional consultancy and outsourcing services provided by various vendors in the market.

The retail analytics platforms are being rapidly deployed on demand and this cloud based deployment is expected to grow faster than on premise deployment from the year 2014 to 2019.

Overall Market Size

Retail Analytics: Market Size, by Region, 2014-2019 ($Billion)

Retail Analytics Market

Source: MarketsandMarkets Analysis

The table given above highlights the market size across five regions from 2014 to 2019. Retail analytics market is expected to grow from $1.88 billion in 2014 to $4.40 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.6% from 2014 to 2019. LA and MEA regions are growing rapidly during the forecast period 2014 - 2019.

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