HOME Top Market Reports Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: TC 2663

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The retail analytics market size is estimated to grow from USD 2.2 Billion in 2015 to USD 5.1 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. Retail analytics solutions are adopted by the retail industries across the globe to boost customer loyalty by creating personalized shopping experience to its customers. The report aims at estimating the market size and future growth potential of the market across different segments such as business functions, solutions, services, deployment types, and regions. The base year considered for the study is 2014 and the forecast period is from 2015 to 2020. The increasing volume of data and demand of omni-channel insights is expected to play a key role in fueling the growth of the market in the next five years.

Key vendors in the retail analytics ecosystem were identified and studied individually, to understand the solution/ software offerings and features, business models, pricing models, and their respective customer base. This data was collated and further scrutinized based upon individual company’s revenues, contributions from various regions/ countries, industries and business segments.

The research study involved the use of extensive secondary sources, directories, and databases and primary interviews conducted with C-level executives and industry consultants from supply side and IT procurement officers and decision makers from the end user side. All the primary sources, such as experts from related industries were interviewed to obtain and verify critical information as well as to assess the retail analytics market potential.

Retail Analytics Market

IBM, Oracle, SAP, SAS, Microsoft, Tableau, Angoss, Information Builders, Adobe, and Qlik are some of the vendors in the retail analytics ecosystem who sell their retail analytics solutions and services to end users to cater to the unique business requirements and retail needs.

To know about assumptions considered in the study, download pdf brochure

Target audience

  • Analytics providers
  • Consulting companies
  • Government agencies
  • Investors and venture capitalist
  • Support and maintenance services providers
  • Professional service providers
  • Retailers

Scope of the Report

The research report segments the retail analytics market into the following submarkets:

By Business Function:

  • Marketing and Customer Analytics
  • Merchandizing and In-Store Analytics
  • Supply Chain Analytics
  • Strategy and Planning Market

By Solution:

  • Data Management Software
  • Analytics Tools
  • Mobile Applications
  • Reporting and Visualization Tools

By Service:

  • Support and Maintenance Service
  • Consulting and System Integration

By Deployment type:

  • Cloud
  • On Premises

By Region:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Appraoch
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 23)

4 Premium Insights (Page No. - 26)
    4.1 Attractive Market Opportunities
    4.2 Retail Analytics Market, By Business Function
    4.3 Key Applications and Regions in the Market
    4.4 Life Cycle Analysis, By Region

5 Retail Analytics Market: Overview (Page No. - 29)
    5.1 Introduction
    5.2 Evolution of the Market
    5.3 Market Segmentation
           5.3.1 By Type
           5.3.2 By Solution
           5.3.3 By Service
           5.3.4 By Business Function
           5.3.5 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Continuous Rise in Volume, Variety, and Velocity of Data
                    5.4.1.2 Increasing Demand for Omni-Channel Insights
                    5.4.1.3 Increasing Demand for In-Store Analytics
           5.4.2 Restraints
                    5.4.2.1 Complex System Integration
           5.4.3 Opportunities
                    5.4.3.1 Adoption of Retail Analytics in Subsectors of the Retail Industry
                    5.4.3.2 Increasing Need to Mitigate Shrink
           5.4.4 Challenges
                    5.4.4.1 Lack of Technical Expertise and Awareness About the Benefits of Retail Analytics
                    5.4.4.2 Need for Standardization

6 Retail Analytics Market: Industry Trends (Page No. - 36)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Ecosystem
    6.4 Strategic Benchmarking

7 Retail Analytics Market Analysis, By Type (Page No. - 39)
    7.1 Introduction
    7.2 Solutions
    7.3 Services

8 Retail Analytics Market Analysis, By Solution (Page No. - 42)
    8.1 Introduction
    8.2 Data Management Software
    8.3 Analytical Tools
    8.4 Mobile Applications
    8.5 Reporting and Visualization Tools

9 Retail Analytics Market Analysis, By Service (Page No. - 47)
    9.1 Introduction
    9.2 Consulting and System Integration
    9.3 Support and Maintenance

10 Retail Analytics Market Analysis, By Business Function (Page No. - 50)
     10.1 Introduction
     10.2 Marketing and Customer Analytics
             10.2.1 Campaign Management/Marketing Mix Analysis
             10.2.2 Market Basket Analysis
             10.2.3 Pricing Analysis
             10.2.4 Customer Segmentation, Acquisition, Retention, & Loyalty Management
             10.2.5 Sales Forecasting
             10.2.6 Others (Cross Selling, Pos, & Product Life Cycle Management)
     10.3 Merchandising and In-Store Analytics
             10.3.1 Space Planning and Optimization
             10.3.2 Assortment/Cluster Planning
             10.3.3 Fraud and Risk Management
             10.3.4 Others (Workforce Management, Kiosks, and Self-Checkout Solutions)
     10.4 Supply Chain Analytics
             10.4.1 Inventory Management
             10.4.2 Supply and Demand Forecasting
             10.4.3 Vendor Management
             10.4.4 Others (Order Management and Transportation Management)
     10.5 Strategy and Planning
             10.5.1 Accounting
             10.5.2 Performance Management
             10.5.3 Real Estate Planning
             10.5.4 Others

11 Retail Analytics Market Analysis, By Deployment Model (Page No. - 60)
     11.1 Introduction
     11.2 Cloud Deployment
     11.3 On-Premise Deployment

12 Geographic Analysis (Page No. - 64)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa (MEA)
     12.6 Latin America

13 Competitive Landscape (Page No. - 78)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 New Product Launches
             13.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
             13.2.3 Mergers and Acquisitions
             13.2.4 Expansions

14 Company Profiles (Page No. - 83)
     14.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     14.2 International Business Machines Corporation (IBM)
     14.3 Microsoft Corporation
     14.4 Oracle Corporation
     14.5 SAP SE
     14.6 SAS Institute, Inc.
     14.7 Adobe Systems Incorporated
     14.8 Microstrategy Incorporated
     14.9 Information Builders
     14.10 Tableau Software, Inc.
     14.11 Qlik Technologies, Inc.

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 107)
     15.1 Discussion Guide
     15.2 Introducing RT: Real-Time Market Intelligence
     15.3 Available Customizations
     15.4 Related Reports


List of Tables (66 Tables)

Table 1 Retail Analytics Market: Research Assumptions
Table 2 Market, By Type, 2013–2020 (USD Million)
Table 3 Solutions: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Services: Market Size, By Region, 2013–2020 (USD Million)
Table 5 Retail Analytics Market Size, By Solution, 2013–2020 (USD Million)
Table 6 Data Management Software: Market Size, By Region,  2013–2020 (USD Million)
Table 7 Data Management Software: Market Size, By Business Function, 2013–2020 (USD Million)
Table 8 Analytical Tools: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Analytical Tools: Market Size, By Business Function,  2013–2020 (USD Million)
Table 10 Mobile Applications: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Mobile Applications: Market Size, By Business Function, 2013–2020 (USD Million)
Table 12 Reporting and Visualization Tools: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Reporting and Visualization Tools: Market Size, By Business Function, 2013–2020 (USD Million)
Table 14 Retail Analytics Market Size, By Service, 2013–2020 (USD Million)
Table 15 Consulting and System Integration: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Consulting and System Integration: Market Size, By Business Function, 2013–2020 (USD Million)
Table 17 Support and Maintenance: Market Size, By Region,  2013–2020 (USD Million)
Table 18 Support and Maintenance: Market Size, By Business Function, 2013–2020 (USD Million)
Table 19 Retail Analytics Market, By Business Function, 2013–2020 (USD Million)
Table 20 Marketing and Customer Analytics: Market Size, By Application, 2013–2020 (USD Million)
Table 21 Marketing and Customer Analytics: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 22 Marketing and Customer Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Merchandising and In-Store Analytics: Market Size, By Application, 2013–2020 (USD Million)
Table 24 Merchandising and In-Store Analytics: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 25 Merchandising and In-Store Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 26 Supply Chain Analytics: Market Size, By Application,  2013–2020 (USD Million)
Table 27 Supply Chain Analytics: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 28 Supply Chain Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Strategy and Planning: Market Size, By Application,  2013–2020 (USD Million)
Table 30 Strategy and Planning: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 31 Strategy and Planning: Retail Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 32 Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 33 Cloud Deployment: Market Size, By Business Function,  2013–2020 (USD Million)
Table 34 Cloud Deployment: Market Size, By Region, 2013–2020 (USD Million)
Table 35 On-Premise Deployment: Market Size, By Business Function, 2013–2020 (USD Million)
Table 36 On-Premise Deployment: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Retail Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 38 North America: Market Size, By Business Function,  2013–2020 (USD Million)
Table 39 North America: Market Size, By Deployment Model,  2013–2020 (USD Million)
Table 40 North America: Market Size, By Type, 2013–2020 (USD Million)
Table 41 North America: Market Size, By Solution, 2013–2020 (USD Million)
Table 42 North America: Market Size, By Service, 2013–2020 (USD Million)
Table 43 Europe: Market Size, By Business Function, 2013–2020 (USD Million)
Table 44 Europe: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 45 Europe: Market Size, By Type, 2013–2020 (USD Million)
Table 46 Europe: Market Size, By Solution, 2013–2020 (USD Million)
Table 47 Europe: Market Size, By Service, 2013–2020 (USD Million)
Table 48 Asia-Pacific: Market Size, By Business Function, 2013–2020 (USD Million)
Table 49 Asia-Pacific: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 50 Asia-Pacific: Market Size, By Type, 2013–2020 (USD Million)
Table 51 Asia-Pacific: Market Size, By Solution, 2013–2020 (USD Million)
Table 52 Asia-Pacific: Market Size, By Service, 2013–2020 (USD Million)
Table 53 Middle East and Africa: Market Size, By Business Function, 2013–2020 (USD Million)
Table 54 Middle East and Africa: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 55 Middle East and Africa: Market Size, By Type, 2013–2020 (USD Million)
Table 56 Middle East and Africa: Market Size, By Solution,  2013–2020 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 2013–2020 (USD Million)
Table 58 Latin America: Retail Analytics Market Size, By Business Function,  2013–2020 (USD Million)
Table 59 Latin America: Market Size, By Deployment Model,  2013–2020 (USD Million)
Table 60 Latin America: Market Size, By Type, 2013–2020 (USD Million)
Table 61 Latin America: Market Size, By Solution, 2013–2020 (USD Million)
Table 62 Latin America: Market Size, By Service, 2013–2020 (USD Million)
Table 63 New Product Launches, 2012–2015
Table 64 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012–2015
Table 65 Mergers and Acquisitions, 2012–2015
Table 66 Expansions and Others, 2013–2015


List of Figures (48 Figures)

Figure 1 Retail Analytics Market: Research Methodology
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Marketing and Customer Analytics is Expected to Hold the Largest Share of the Market By 2020
Figure 7 Global Retail Analytics Market Share: North America to Hold the Maximum Market Share in 2015
Figure 8 Cloud Deployment Expected to Be the Best Market to Invest in During the Forecast Period
Figure 9 Emerging Economies in Asia-Pacific are Expected to Drive the Growth of the Market
Figure 10 Merchandising and In-Store Analytics is Expected to Grow at the Highest CAGR
Figure 11 North America Expected to Hold the Largest Share of the Market in 2015
Figure 12 Asia-Pacific is Expected to Grow Exponentially During the Forecast Period
Figure 13 Market Evolution of Retail Analytics Market
Figure 14 Market Segmentation: By Type
Figure 15 Market Segmentation: By Solution
Figure 16 Market Segmentation: By Service
Figure 17 Market Segmentation: By Business Function
Figure 18 Market Segmentation: By Region
Figure 19 Retail Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Retail Analytics Value Chain Analysis: Major Role Played By Retail Analytics Solution Providers
Figure 21 Retail Analytics Ecosystem
Figure 22 Retail Analytics: Strategic Benchmarking
Figure 23 Retail Analytics Services are Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Mobile Applications Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 Consulting and System Integration is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 Merchandising and In-Store Analytics is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Cloud Deployment Expected to Dominate the Market During the Forecast Period
Figure 28 North America Expected to Lead the Retail Analytics Market During the Forecast Period
Figure 29 North America Market Snapshot
Figure 30 Asia-Pacific Market Snapshot
Figure 31 Companies Adopted New Product Launches as the Key Growth Strategy During 2012–2015
Figure 32 Market Evaluation Framework
Figure 33 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 34 Geographic Revenue Mix of Key Market Players
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 Microsoft Corporation: Company Snapshot
Figure 38 Microsoft Corporation: SWOT Analysis
Figure 39 Oracle Corporation: Company Snapshot
Figure 40 Oracle: SWOT Analysis
Figure 41 SAP SE: Company Snapshot
Figure 42 SAP SE: SWOT Analysis
Figure 43 SAS Institute, Inc.: Company Snapshot
Figure 44 SAS: SWOT Analysis
Figure 45 Adobe Systems: Company Snapshot
Figure 46 Microstrategy, Inc.: Company Snapshot
Figure 47 Tableau Software, Inc.: Company Snapshot
Figure 48 Qlik Technologies, Inc.: Company Snapshot

MarketsandMarkets forecast the retail analytics market size growth from USD 2.2 Billion in 2015 to USD 5.1 Billion by 2020, at a compound annual growth rate (CAGR) of 18.9% from 2015 to 2020. Due to digitalization there is continuous rise in volume, variety and velocity of data in retail sector, and to analyze these data there is high demand for the solutions and services of retail analytics, driving the market. A number of Small and Medium- Businesses (SMBs) and large enterprises that have conventional brick and mortar retail outlets are rapidly entering the online retail market and hence providing a great market opportunity for the vendors offering retail analytics solutions and services.

Analysis of in-store data for enhanced marketing and operations is expected to gain traction in the forecast period. Merchandising and in-store analytics, marketing and customer analytics, and strategy and planning are the top three fastest-growing business functions in the market. Merchandising and in-store, and marketing and customer analytics are the business functions where a retailer comes in direct contact with the customer and play a major role in enhancing the performance of store and entire retail chain, and hence are vital for revenue optimization as well.

Cloud deployment is the fastest-growing deployment model in the market as it benefits organizations with increased scalability, speed, 24/7 service, and enhanced network. Organizations are adopting cloud deployment as it can avoid costs pertaining to hardware, software, storage, and technical staff. As the data volume and the data sources increases, adoption rate of on-premise solutions decreases. The market size of on-premise deployment is expected to decrease in future.

Effective and accurate data collection, integration, and management play a vital role in increasing the analytical maturity. Data management software is projected to have the largest market size and this is expected to continue in the solution segment of the retail analytics market during the forecast period.

Retail Analytics Market

North America is expected to dominate the retail analytics market from 2015 to 2020 and is estimated to have the largest market share from 2015 to 2020. APAC offers potential growth opportunities. The adoption of smartphones and other mobile devices along with the development in network and communication infrastructure development is driving sales through e-commerce and m-commerce.

However, complex system integration especially Point-of-Sales (POS) systems is restraining the growth of the market. The major vendors in the market include IBM, Oracle, SAP, SAS, Microsoft, Tableau, Angoss, Information Builders, and Adobe. These players adopted various strategies such as new product developments, mergers, partnerships, collaborations and business expansion to cater to the needs of the retail analytics market.

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Available Customizations Title

Client Customization Problem Statement :

Retail Analytics Market

Solution Provided:

MnM’s client was interested in the company profiles of Prism Skylabs and RetailNext, prominent players ....

MnM’s client was interested in the company profiles of Prism Skylabs and RetailNext, prominent players of ‘in-store analytics’ solutions. Area of interest included insights on ‘merchandising and in-store analytics’ segment of retail analytics market.

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