HOME Top Market Reports Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019)

Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019)

By: marketsandmarkets.com
Publishing Date: August 2014
Report Code: TC 2663

 

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Businesses catering to a number of different industries such as transportation, travel, entertainment, utilities, retail and consumer goods, and others are continuously getting digitalized. The digitalization is attributed to the rising awareness amongst the consumers to make easy purchases on the go saving ample time, especially in the retail sector. The volumes, velocity and variety of the big data thus generated in the retail sector are massive. Also, this data is available in both structured as well as unstructured forms and formats through multiple channels such as web, social media, mobile, television advertisements, print media and others. For both digital marketers as well as consumers, high end analysis of huge amounts of customer centric data is profoundly important.

Digital retailers rely significantly on the informational insights extracted out of these large chunks of unstructured data mainly for revamping their business strategies and improving their business operations and tactics. The retail analytics solutions offer high quality data analysis which could provide online retailers better customer centric insights, better purchasing patterns and behavior to deliver a superior customer experience. The retail analytics solutions are also used for numerous other applications such as inventory management and planning, space optimization, cluster planning and many others.

Adobe Systems, Oracle, IBM Corporation, SAP AG and SAS Institute are active vendors in the retail analytics market. These vendors offer their solutions catering to numerous business functions such as marketing and customer analytics, supply chain management, merchandizing and in-store analytics and strategy and planning. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across business functions and regions.

MarketsandMarkets has segmented the global retail analytics market by business functions, solutions, services, deployment, and regions.

On the basis of business functions, this market is segmented into marketing and customer analytics, supply chain management, merchandizing and in-store analytics and strategy and planning. On the basis of solutions, the market includes data management software, analytics software, mobile applications, and reporting and visualization tools. On the basis of services, the market is divided into professional services and support and maintenance services. On the basis of deployment, the market comprises of two types of deployment models including on-premise deployment and on-demand/ cloud deployment. Geographically, the market comprises of five main regions: North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and Middle East and Africa (MEA).

Table of Contents 
 

1 Introduction (Page No.- 14)
   1.1 Objectives of the Study
   1.2 Report Description
   1.3 Markets Covered
   1.4 Stakeholders
   1.5 Market Scope
 
2 Research Methodology (Page No.- 17)
   2.1 Market Size Estimation
   2.2 Market Crackdown & Data Triangulation
        2.2.1 Key Data Points Taken From Secondary Sources
        2.2.2 Key Data Points Taken From Primary Sources
        2.2.3 Key Industry Insights
        2.2.4 Assumptions

3 Executive Summary (Page No.- 24)

4 Premium Insights (Page No.- 27)
   4.1 Attractive Market Opportunities in Retail Analytics Market
   4.2 Retail Analytics Market by Business Functions
   4.3 Product Growth Matrix by Solution
   4.4 Life Cycle Analysis by Region
 
5 Market Overview (Page No.- 31)
   5.1 Market Definition
   5.2 Market Evolution
   5.3 Market Segmentation
        5.3.1 Retail Analytics Market by Business Function
        5.3.2 Retail Analytics Market by Type
        5.3.3 Retail Analytics Market by Deployment Model
   5.4 Market Dynamics
        5.4.1 Drivers
               5.4.1.1 Continuous Rise in Big Data
               5.4.1.2 M-Commerce Adoption
               5.4.1.3 Rise in Social Media Utility
               5.4.1.4 Increasing Demand for Customer Analytics
        5.4.2 Restraints
               5.4.2.1 Lack of Technical Expertise
               5.4.2.2 Spend Shift
        5.4.3 Opportunities
               5.4.3.1 Diverse Subsegments
               5.4.3.2 Increasing Need to Mitigate Shrink
               5.4.3.3 Increasing Omni channel marketing
        5.4.4 Burning Issues
               5.4.4.1 High Pricing
               5.4.4.2 Involved Complexity
               5.4.4.3 Unavailability of Standardization

6 Industry Trends (Page No.- 41)
   6.1 Introduction
   6.2 Value Chain Analysis
   6.3 Ecosystem
   6.4 Industry Trends
   6.5 Porter’s Five Forces Analysis
        6.5.1 Threat from New Entrants
        6.5.2 Threat of Substitute
        6.5.3 Bargaining Power of Suppliers
        6.5.4 Bargaining Power of Buyers
        6.5.5 Intensity of Rivalry
   6.6 Strategic Benchmarking

7 Retail Analytics Market By Business Function (Page No.- 47)
   7.1 Introduction
   7.2 Marketing & Customer Analytics Market
        7.2.1 Campaign Management/Marketing Mix Analysis
        7.2.2 Market Basket Analysis
        7.2.3 Pricing
        7.2.4 Customer Segmentation, Acquisition, Retention, & Loyalty Management
        7.2.5 Sales Forecasting
        7.2.6 Others (Cross Selling, Pos, & Product Life Cycle Management)
   7.3 Merchandizing & In-Store Analytics Market
        7.3.1 Space Planning and Optimization
        7.3.2 Assortment/Cluster Planning
        7.3.3 Fraud and Risk Management
        7.3.4 Others (Workforce Management, Kiosks, and Self-Checkout Solutions)
   7.4 Supply Chain Analytics
        7.4.1 Inventory Management
        7.4.2 Supply And Demand Forecasting
        7.4.3 Vendor Management
        7.4.4 Others (Order Management, Transportation Management)
   7.5 Strategy & Planning Market
        7.5.1 Accounting
        7.5.2 Performance Management
        7.5.3 Real Estate Planning
        7.5.4 Others

8 Retail Analytics Market By Type (Page No.- 70)
   8.1 Introduction
   8.2 Solutions Market
        8.2.1 Data Management Software Market
        8.2.2 Analytical Tools Market
        8.2.3 Mobile Applications Market
        8.2.4 Reporting & Visualization Tools Market
   8.3 Services Market
        8.3.1 Professional Services Market
        8.3.2 Support & Maintenance Services Market

9 Retail Analytics Market By Deployment Model (Page No.- 80)
   9.1 Introduction
   9.2 On-Premise Deployment
   9.3 On-Demand Deployment

10 Retail Analytics Market By Region (Page No.- 84)
    10.1 Introduction
    10.2 North America (NA)
    10.3 Europe
    10.4 Asia-Pacific (APAC)
    10.5 Middle East and Africa (MEA)
    10.6 Latin America (LA)

11 End User Analysis (Page No.- 96)
    11.1 Rapid Growth in E-Commerce
    11.2 High Adoption Rate of Analytics Solutions By SMBS
    11.3 Rising Mobile Shopping Trend

12 Competitive Landscape (Page No.- 97)
    12.1 Overview
    12.2 Competitive Situation & Trends
          12.2.1 Mergers & Acquisitions (M&A)
          12.2.2 Venture Capital (VC) Funding
 
13 Company Profiles (Page No.- 106)
    13.1 Introduction
    13.2 Adobe Systems
          13.2.1 Business Overview
          13.2.2 Products & Services
          13.2.3 Key Strategy
          13.2.4 Recent Developments
          13.2.5 MNM View
    13.3 Angoss Software
          13.3.1 Business Overview
          13.3.2 Products & Services
          13.3.3 Key Strategy
          13.3.4 Recent Developments
          13.3.5 MNM View
    13.4 Experian Information Solutions, Inc.
          13.4.1 Business Overview
          13.4.2 Products & Services
          13.4.3 Key Strategy
          13.4.4 Recent Developments
          13.4.5 MNM View
    13.5 IBM
          13.5.1 Business Overview
          13.5.2 Products & Services
          13.5.3 Key Strategy
          13.5.4 Recent Developments
          13.5.5 SWOT Analysis
          13.5.6 MNM View
    13.6 Microsoft Corporation
          13.6.1 Business Overview
          13.6.2 Products & Services
          13.6.3 Key Strategy
          13.6.4 Recent Developments
          13.6.5 MNM View
    13.7 Microstrategy
          13.7.1 Business Overview
          13.7.2 Products & Services
          13.7.3 Key Strategy
          13.7.4 Recent Developments
          13.7.5 SWOT Analysis
          13.7.6 MNM View
 
    13.8 Oracle
          13.8.1 Business Overview
          13.8.2 Products & Services
          13.8.3 Key Strategy
          13.8.4 Recent Developments
          13.8.5 SWOT Analysis
          13.8.6 MNM View
    13.9 Sap
          13.9.1 Business Overview
          13.9.2 Products & Services
          13.9.3 Key Strategy
          13.9.4 Recent Developments
          13.9.5 SWOT Analysis
          13.9.6 MNM View
    13.10 SAS Institute
           13.10.1 Business Overview
           13.10.2 Products & Services
           13.10.3 Key Strategy
           13.10.4 Recent Developments
           13.10.5 SWOT Analysis
           13.10.6 MNM View
    13.11 Tableau Software
           13.11.1 Business Overview
           13.11.2 Products & Services
           13.11.3 Key Strategy
           13.11.4 Recent Developments
           13.11.5 MNM View

14 Appendix (Page No.- 134)
    14.1 Discussion Guide
    14.2 Introducing RT: Real-Time Market Intelligence
    14.3 Available Customizations
    14.4 Related Reports
 
 
List of Tables (71 Tables)   
 
 
Table 1 Key Industry Trends
Table 2 Retail Analytics Market, By Business Function, 2014–2019 ($Million)
Table 3 Retail Analytics Market Growth, By Business Function, 2014–2019 (Y-O-Y %) 49
Table 4 Marketing & Customer Analytics Market, By Application,2014–2019 ($Million) 51
Table 5 Marketing & Customer Analytics Market Growth, By Application, 2014–2019 (Y-O-Y %) 52
Table 6 Marketing & Customer Analytics Market, By Deployment Model, 2014–2019 ($Million) 55
Table 7 Marketing & Customer Analytics Market, By Region, 2014–2019 ($Million) 55
Table 8 Merchandizing & In-Store Analytics Market, By Application, 2014–2019 ($Million) 56
Table 9 Merchandizing & In-Store Analytics Market Growth, By Application, 2014–2019 (Y-O-Y %)
Table 10 Merchandizing & In-Store Analytics Market, By Deployment Model,  2014–2019 ($Million)
Table 11 Merchandizing & In-Store Analytics Market, By Region,2014–2019 ($Million) 59
Table 12 Supply Chain Analytics Market, By Application, 2014–2019 ($Million)
Table 13 Supply Chain Analytics Market Growth, By Application, 2014–2019 (Y-O-Y %) 62
Table 14 Supply Chain Analytics Market, By Deployment Model, 2014–2019 ($Million) 63
Table 15 Supply Chain Analytics Market, By Region, 2014–2019 ($Million)
Table 16 Strategy & Planning Market, By Application, 2014–2019 ($Million)
Table 17 Strategy & Planning Market, By Application, 2014–2019 ($Million)
Table 18 Strategy & Planning Market, By Deployment Model, 2014–2019 ($Million) 68
Table 19 Strategy & Planning Market, By Region, 2014–2019 ($Million)
Table 20 Retail Analytics Market, By Type, 2014–2019 ($Million)
Table 21 Retail Analytics Market Growth, By Type, 2014–2019 (Y-O-Y %)
Table 22 Retail Analytics Market, By Solution, 2014–2019 ($Million)
Table 23 Retail Analytics Market Growth, By Solution, 2014–2019 (Y-O-Y %)
Table 24 Data Management Software Market, By Business Function, 2014–2019 ($Million) 73
Table 25 Data Management Software Market, By Region, 2014–2019 ($Million)
Table 26 Analytical Tools Market, By Business Function, 2014–2019 ($Million)
Table 27 Analytical Tools Market, By Region, 2014–2019 ($Million)
Table 28 Mobile Applications Market, By Business Function, 2014–2019 ($Million) 75
Table 29 Mobile Applications Market, By Region, 2014–2019 ($Million)
Table 30 Reporting & Visualization Tools Market, By Business Function,2014–2019 ($Million) 76
Table 31 Reporting & Visualization Tools Market, By Region,2014–2019 ($Million) 77
Table 32 Retail Analytics Market, By Service, 2014–2019 ($Million)
Table 33 Retail Analytics Market Growth, By Service, 2014–2019 (Y-O-Y %)
Table 34 Professional Services Market, By Business Function, 2014–2019 ($Million)
Table 35 Professional Services Market, By Region, 2014–2019 ($Million)
Table 36 Support & Maintenance Services Market, By Business Function, 2014–2019 ($Million) 79
Table 37 Support & Maintenance Services Market, By Region, 2014–2019 ($Million)
Table 38 Retail Analytics Market, By Deployment Model, 2014–2019 ($Million)
Table 39 Retail Analytics Market Growth, By Deployment Model, 2014–2019 (Y-O-Y %) 81
Table 40 On-Premise Deployment Market, By Business Function, 2014–2019 ($Million) 82
Table 41 On-Premise Market, By Region, 2014–2019 ($Million)
Table 42 On-Demand Deployment Market, By Business Function,2014–2019 ($Million) 83
Table 43 on-Demand Deployment Market, By Region, 2014–2019 ($Million)
Table 44 Retail Analytics Market, By Region, 2014–2019 ($Million)
Table 45 Retail Analytics Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 46 Na: Retail Analytics Market, By Business Function, 2014–2019 ($Million)
Table 47 Na: Retail Analytics Market Growth, By Business Function, 2014–2019 (Y-O-Y %) 86
Table 48 Na: Retail Analytics Market, By Solution, 2014–2019 ($Million)
Table 49 Na: Retail Analytics Market, By Service, 2014–2019 ($Million)
Table 50 Na: Retail Analytics Market, By Deployment Model, 2014–2019 ($Million) 87
Table 51 Europe: Retail Analytics Market, By Business Function, 2014–2019 ($Million) 88
Table 52 Europe: Retail Analytics Market, By Solution, 2014–2019 ($Million)
Table 53 Europe: Retail Analytics Market, By Service, 2014–2019 ($Million)
Table 54 Europe: Retail Analytics Market, By Deployment Model, 2014–2019 ($Million) 89
Table 55 APAC: Retail Analytics Market, By Business Function, 2014–2019 ($Million) 90
Table 56 APAC: Retail Analytics Market Growth, By Business Function, 2014–2019 (Y-O-Y %) 90
Table 57 APAC: Retail Analytics Market, By Solution, 2014–2019 ($Million)
Table 58 APAC: Retail Analytics Market, By Service, 2014–2019 ($Million)
Table 59 APAC: Retail Analytics Market, By Deployment Model, 2014–2019 ($Million) 91
Table 60 MEA: Retail Analytics Market, By Business Function, 2014–2019 ($Million) 92
Table 61 MEA: Retail Analytics Market Growth, By Business Function, 2014–2019 (Y-O-Y %) 92
Table 62 MEA: Retail Analytics Market, By Solution, 2014–2019 ($Million)
Table 63 MEA: Retail Analytics Market, By Service, 2014–2019 ($Million)
Table 64 MEA: Retail Analytics Market, By Deployment Model, 2014–2019 ($Million) 93
Table 65 LA: Retail Analytics Market, By Business Function, 2014–2019 ($Million)
Table 66 LA: Retail Analytics Market Growth, By Business Function, 2014–2019 (Y-O-Y %) 94
Table 67 LA: Retail Analytics Market, By Solution, 2014–2019 ($Million)
Table 68 LA: Retail Analytics Market, By Service, 2014–2019 ($Million)
Table 69 LA: Retail Analytics Market, By Deployment Model, 2014–2019 ($Million) 95
Table 70 Mergers & Acquisitions
Table 71 VC Funding
 
 
List of Figures (49 Figures)   


Figure 1 Global Retail Analytics Market, By Business Function
Figure 2 Retail Analytics Market: Research Methodology
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Break Down Of Primary Interviews: By Company Type, Designation, & Region
Figure 6 Retail Analytics Market Snapshot, By Solution (2014 Vs. 2019)
Figure 7 Global Retail Analytics Market, By Region, 2014
Figure 8 Attractive Market Opportunities in Retail Analytics Market
Figure 9 Marketing and Customer Analytics Is The Fastest Growing Business Function In Retail Analytics Market
Figure 10 Product Growth Matrix
Figure 11 APAC, MEA, & LA Markets Soon To Enter In Exponential
Growth Phase in Coming Years 30
Figure 12 Retail Analytics: Market Evolution
Figure 13 Retail Analytics Market Segmentation: By Business Function
Figure 14 Retail Analytics Market Segmentation: By Type
Figure 15 Retail Analytics Market Segmentation: By Deployment Model
Figure 16 Impact Analysis
Figure 17 Value Chain Analysis
Figure 18 Retail Analytics Ecosystem
Figure 19 Retail Analytics: Porter’s Five Forces Analysis
Figure 20 Demand For Customer Data Analytics & In-Store Analytics Solution To Push The Growth Of Global Retail Analytics Market
Figure 21 Marketing & Customer Analytics Growth Rate Comparison:By Application 52
Figure 22 Marketing & Customer Analytics Growth Rate Comparison: By Region
Figure 23 Market Basket Analysis & Customer Segmentation, Acquisition, Retntion, & Loyalty Management Are The Fastest Growing Application Areas In Marketing & Customer Analytics
Figure 24 Merchandizing & In-Store Analytics Market Growth Rate Comparison: By Application
Figure 25 Fraud & Risk Management & Assortment Planning & Optimization Are the Fastest Growing Application Areas in Merchandizing & In-Store Analytics
Figure 26 Merchandizing & In-Store Analytics Market Growth Rate Comparison: By Region
Figure 27 Supply Chain Analytics Market Growth Rate Comparison:By Application 62
Figure 28 Vendor Management & Others Applications (Order Management, Transportation Management) Are the Highest Growth Application Areas In Supply Chain Analytics
Figure 29 Supply Chain Analytics Market Growth Rate Comparison: By Region
Figure 30 Strategy & Planning Growth Rate Comparison: By Application
Figure 31 Performance Management & Others (Data Warehousing & Store Clustering) Are the Fastest Growing Applications in Strategy & Planning
Figure 32 Strategy & Planning Market Growth Rate Comparison: By Region
Figure 33 Companies Adopted Product Innovation As The Key Growth Strategy Over The Last 3 Years
Figure 34 Regional Revenue Mix Of Top 5 Market Players
Figure 35 Adobe Systems: Business Overview
Figure 36 Angoss Software: Business Overview
Figure 37 Experian: Business Overview
Figure 38 IBM: Business Overview
Figure 39 SWOT Analysis
Figure 40 Microsoft: Business Overview
Figure 41 Microstrategy: Business Overview
Figure 42 SWOT Analysis
Figure 43 Oracle: Business Overview
Figure 44 SWOT Analysis
Figure 45 SAP: Business Overview
Figure 46 SWOT Analysis
Figure 47 SAS Institute: Business Overview
Figure 48 SWOT Analysis
Figure 49 Tableau Software: Business Overview 

Retail analytics market is growing at a rapid rate and is stimulated by various drivers such as the continuous rise in big data, rise of m-commerce, increasing utility of social media and increasing demand for customer analytics. The market growth can also be hiked in the near future because of numerous opportunities such as diversity in retail sub-segments, rising need to mitigate shrink (risk and fraud mainly) and increasing omni-channel marketing trend.

Numerous retail analytics vendors offer high end solutions such as data management software, analytics software, mobile applications, and reporting and visualization tools. Also, a number of vendors deliver superior services such as consultancy, outsourcing, support and maintenance and others. IBM, SAS Institute, Angoss Software, SAP AG, Experian and others are such vendors leading the retail analytics sphere. These solutions are capable of catering to a number of enterprise level business functions for applications such as ad campaign management, customer segmentation, space planning and optimization, cluster planning, fraud and risk management, inventory management and many others. These solutions are becoming necessary for online retailers to understand customer requirements and purchasing behavior for improving their business strategies and operations and hence providing a better customer experience. Understanding the better customer needs also assists the digital retailers in introducing new products with improved success rates.

On the basis of the geographic segmentation, the NA market has the largest market share worldwide due to high penetration and adoption rate for retail analytics solutions. Also, the retail analytics adoption rate is increasing in LA and MEA region due to the increasing awareness amongst the digital retailers to utilize the huge chunks of structured as well as unstructured online data. This increasing awareness level is significantly pushing the digital retailers to deploy comprehensive retail analytics solutions and utilize professional consultancy and outsourcing services provided by various vendors in the market.

The retail analytics platforms are being rapidly deployed on demand and this cloud based deployment is expected to grow faster than on premise deployment from the year 2014 to 2019.

Overall Market Size

Retail Analytics: Market Size, by Region, 2014-2019 ($Billion)

Retail Analytics Market

Source: MarketsandMarkets Analysis

The table given above highlights the market size across five regions from 2014 to 2019. Retail analytics market is expected to grow from $1.88 billion in 2014 to $4.40 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.6% from 2014 to 2019. LA and MEA regions are growing rapidly during the forecast period 2014 - 2019.

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