HOME Top Market Reports Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022

Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: June 2017
Report Code: TC 5319

 

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Clickstream analytics solutions enable business users to access clickstream data volumes and analyze them to generate insights, though they do not have data science and analytical skills. The global clickstream analytics market size is expected to grow from USD 750.3 Million in 2017 to USD 1,560.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. The year 2016 is considered to be the base year, and the forecast has been done for 2017 to 2022.

Following are the objectives of the report:

  • To define, describe, and forecast the clickstream analytics market on the basis of types, services,  applications, organization size, deployment models, verticals, and regions
  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze subsegments with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and to provide the details of a competitive landscape for the major players
  • To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To profile key players and comprehensively analyze their recent developments and positioning
  • To analyze competitive developments, such as acquisitions, new product launches, and research and development activities in the market

The research methodology used to estimate and forecast the clickstream analytics market begins with the capturing of data on key vendors’ revenues through secondary research sources, such as companies’ websites, Factiva, and Hoovers. Other secondary sources include annual reports, press releases, and investor presentations of companies; white papers and certified publications; and articles from recognized authors, directories, and databases. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global clickstream analytics market from the revenues of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure:

Clickstream Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The clickstream analytics ecosystem comprises key vendors, such as Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). Other stakeholders of the clickstream analytics market include analytics service providers, consulting service providers, Information Technology (IT) service providers, resellers, enterprise users, and technology providers.

The target audiences of the clickstream analytics market report are:

  • Solution vendors
  • Original equipment manufacturers
  • System integrators
  • Advisory firms
  • National regulatory authorities
  • Venture capitalists
  • Private equity groups
  • Investment houses
  • Equity research firms

“The study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the clickstream analytics market to forecast the revenues and analyze the trends in each of the following subsegments:

By Type

  • Software
  • Services

By Service

  • Managed services
  • Professional services
    • Consulting services
    • Deployment and integration
    • Support and maintenance

By Application

  • Click path optimization
  • Website/application optimization
  • Customer analysis
  • Basket analysis and personalization
  • Traffic analysis
  • Others

By Organization Size

  • Small and medium-sized enterprises
  • Large enterprises

By Deployment Model

  • On-premises
  • On-demand

By Industry Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunications and IT
  • Travel and hospitality
  • Retail and eCommerce
  • Government
  • Energy and utilities
  • Media and entertainment
  • Transportation and logistics
  • Others

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American clickstream analytics market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions and Limitations
    2.5 Limitations

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Market
    4.2 Market Share Across Various Regions
    4.3 Clickstream Analytics Market: Verticals and Regions
    4.4 Life Cycle Analysis, By Region, 2017

5 Market Overview and Industry Trends (Page No. - 38)
    5.1 Market Overview
           5.1.1 Introduction
           5.1.2 Market Dynamics
                    5.1.2.1 Drivers
                               5.1.2.1.1 Rise in Ecommerce Leading to Unprecedented Growth in Consumer Data
                               5.1.2.1.2 Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints
                    5.1.2.2 Restraints
                               5.1.2.2.1 Data Privacy Laws and Regulations
                               5.1.2.2.2 Presence of Open Source Clickstream Analytics Vendors
                    5.1.2.3 Opportunities
                               5.1.2.3.1 Multichannel Marketing
                               5.1.2.3.2 Emerging Trend of Predictive Marketing
                    5.1.2.4 Challenges
                               5.1.2.4.1 Data Collection and Identifying Business Requirements
                               5.1.2.4.2 Real-Time Clickstream Data Analysis
    5.2 Industry Trends
           5.2.1 Introduction
           5.2.2 Clickstream Analytics Use Cases
                    5.2.2.1 Introduction
                    5.2.2.2 Use Case #1
                    5.2.2.3 Use Case #2
                    5.2.2.4 Use Case #3
                    5.2.2.5 Use Case #4
           5.2.3 Clickstream Analytics, By Architecture

6 Clickstream Analytics Market Analysis, By Type (Page No. - 48)
    6.1 Introduction
    6.2 Software
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Deployment and Integration
                    6.3.1.2 Support and Maintenance
                    6.3.1.3 Consulting Services
           6.3.2 Managed Services

7 Clickstream Analytics Market Analysis, By Business Application (Page No. - 57)
    7.1 Introduction
    7.2 Click Path Optimization
    7.3 Customer Analysis
    7.4 Website/Application Optimization
    7.5 Basket Analysis and Personalization
    7.6 Traffic Analysis
    7.7 Others

8 Clickstream Analytics Market Analysis, By Deployment Model (Page No. - 64)
    8.1 Introduction
    8.2 On-Premises
    8.3 On-Demand

9 Clickstream Analytics Market Analysis, By Organization Size (Page No. - 68)
    9.1 Introduction
    9.2 Large Enterprises
    9.3 Small and Medium-Sized Enterprises

10 Clickstream Analytics Market Analysis, By Vertical (Page No. - 72)
     10.1 Introduction
     10.2 Retail and Ecommerce
     10.3 Media and Entertainment
     10.4 Telecom and It
     10.5 Travel and Hospitality
     10.6 Banking, Financial Services, and Insurance
     10.7 Transportation and Logistics
     10.8 Government
     10.9 Energy and Utilities
     10.10 Others

11 Geographic Analysis (Page No. - 82)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia Pacific
     11.5 Latin America
     11.6 Middle East and Africa

12 Competitive Landscape (Page No. - 102)
     12.1 Microquadrant Overview
             12.1.1 Innovators
             12.1.2 Vanguards
             12.1.3 Emerging
             12.1.4 Dynamics
     12.2 Microquadrant
     12.3 Market Product Offering
     12.4 Market Business Strategy

13 Company Profiles (Page No. - 106)
(Business Overview, Products & Services, Key Insights, Recent Developments,)*
     13.1 Adobe Systems Incorporated
     13.2 At Internet
     13.3 Google, Inc.
     13.4 International Business Machines Corporation
     13.5 Microsoft Corporation
     13.6 Oracle Corporation
     13.7 SAP SE
     13.8 Connexity, Inc.
     13.9 Hewlett Packard Enterprise
     13.10 Jumpshot, Inc.
     13.11 Splunk, Inc.
     13.12 Talend S.A.
     13.13 Verto Analytics, Inc.
     13.14 Webtrends
     13.15 Vlocity, Inc.

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 156)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customization
     14.6 Related Reports
     14.7 Author Details


List of Tables (69 Tables)

Table 1 Clickstream Analytics Market Size, By Type, 2015–2022 (USD Million)
Table 2 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 3 Clickstream Analytics Market Size, By Service, 2015–2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 6 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 7 Deployment and Integration Market Size, By Region, 2015–2022 (USD Million)
Table 8 Support and Maintenance Services Market Size, By Region, 2015–2022 (USD Million)
Table 9 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 10 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 11 Clickstream Analytics Market Size, By Business Application, 2015–2022 (USD Million)
Table 12 Click Path Optimization Market Size, By Region, 2015–2022 (USD Million)
Table 13 Customer Analysis Market Size, By Region, 2015–2022 (USD Million)
Table 14 Website/Application Optimization Market Size, By Region, 2015–2022 (USD Million)
Table 15 Basket Analysis and Personalization Market Size, By Region, 2015–2022 (USD Million)
Table 16 Traffic Analysis Market Size, By Region, 2015–2022 (USD Million)
Table 17 Other Business Applications Market Size, By Region, 2015–2022 (USD Million)
Table 18 Clickstream Analytics Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 20 On-Demand: Market Size, By Region, 2015–2022 (USD Million)
Table 21 Clickstream Analytics Market Size, By Organization Size, 2015–2022 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 25 Retail and Ecommerce: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Telecom and It: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Travel and Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Government: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Energy and Utilities: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Clickstream Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Type, 2015–2022 (USD Million)
Table 37 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 38 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Business Application, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 42 Europe: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Type, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Business Application, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 49 Asia Pacific: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Type, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Business Application, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 56 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 57 Latin America: Market Size, By Type, 2015–2022 (USD Million)
Table 58 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Business Application, 2015–2022 (USD Million)
Table 61 Latin America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 63 Middle East and Africa: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Type, 2015–2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Business Application, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)


List of Figures (73 Figures)

Figure 1 Clickstream Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Clickstream Analytics Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Evaluation Criteria
Figure 9 Clickstream Analytics Market: Assumptions
Figure 10 Clickstream Analytics Market is Poised to Witness Growth in the Global Market During 2017–2022
Figure 11 Market Snapshot on the Basis of Type (2017 vs 2022)
Figure 12 Market Snapshot on the Basis of Service (2017–2022)
Figure 13 Market Snapshot on the Basis of Professional Service (2017–2022)
Figure 14 Market Snapshot on the Basis of Business Application (2017–2022)
Figure 15 Market Snapshot on the Basis of Deployment Model (2017–2022)
Figure 16 Market Snapshot on the Basis of Organization Size (2017–2022)
Figure 17 Market Snapshot on the Basis of Vertical (2017 vs 2022)
Figure 18 Increasing Volume and Variety of Business Data is the Major Factor Contributing to the Growth of the Clickstream Analytics Market
Figure 19 North America is Expected to Hold the Largest Market Share in 2017
Figure 20 Retail and Ecommerce Vertical is Expected to Have the Largest Market Size in 2017
Figure 21 North America and Europe to Enter Maturity Phase During 2017–2022
Figure 22 Clickstream Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Clickstream Analytics Architecture
Figure 24 Services Segment is Expected to Have A Larger CAGR During the Forecast Period
Figure 25 Managed Services Segment is Expected to Have A Higher CAGR During the Forecast Period
Figure 26 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 27 Basket Analysis and Personalization Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 On-Demand Deployment Model is Expected to Have A Higher CAGR During the Forecast Period
Figure 29 Small and Medium-Sized Enterprises Segment is Expected to Have the Higher CAGR During the Forecast Period
Figure 30 Retail and Ecommerce Vertical is Expected to Have the Largest Market Share and the Highest CAGR During the Forecast Period
Figure 31 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 Asia Pacific is Expected to Have the Highest CAGR in the Clickstream Analytics Market During the Forecast Period
Figure 33 North America Market Snapshot
Figure 34 Asia Pacific Market Snapshot
Figure 35 Adobe Systems Incorporated: Company Snapshot
Figure 36 Adobe Systems Incorporated: Product Offering Scorecard
Figure 37 Adobe Systems Incorporated: Business Strategy Scorecard
Figure 38 At Internet: Product Offering Scorecard
Figure 39 At Internet: Business Strategy Scorecard
Figure 40 Google, Inc.: Company Snapshot
Figure 41 Google Inc.: Product Offering Scorecard
Figure 42 Google Inc.: Business Strategy Scorecard
Figure 43 International Business Machines Corporation: Company Snapshot
Figure 44 International Business Machines Corporation: Product Offering Scorecard
Figure 45 International Business Machines Corporation: Business Strategy Scorecard
Figure 46 Microsoft Corporation: Company Snapshot
Figure 47 Microsoft Corporation: Product Offering Scorecard
Figure 48 Microsoft Corporation: Business Strategy Scorecard
Figure 49 Oracle Corporation: Company Snapshot
Figure 50 Oracle Corporation: Product Offering Scorecard
Figure 51 Oracle Corporation: Business Strategy Scorecard
Figure 52 SAP SE: Company Snapshot
Figure 53 SAP SE: Product Offering Scorecard
Figure 54 SAP SE: Business Strategy Scorecard
Figure 55 Connexity, Inc.: Product Offering Scorecard
Figure 56 Connexity, Inc.: Business Strategy Scorecard
Figure 57 Hewlett Packard Enterprise: Company Snapshot
Figure 58 Hewlett Packard Enterprise: Product Offering Scorecard
Figure 59 Hewlett Packard Enterprise: Business Strategy Scorecard
Figure 60 Jumpshot Inc.: Product Offering Scorecard
Figure 61 Jumpshot Inc.: Business Strategy Scorecard
Figure 62 Splunk, Inc.: Company Snapshot
Figure 63 Splunk, Inc.: Product Offering Scorecard
Figure 64 Splunk, Inc.: Business Strategy Scorecard
Figure 65 Talend S.A.: Company Snapshot
Figure 66 Talend S.A.: Product Offering Scorecard
Figure 67 Talend S.A.: Business Strategy Scorecard
Figure 68 Verto Analytics, Inc.: Product Offering Scorecard
Figure 69 Verto Analytics, Inc.: Business Strategy Scorecard
Figure 70 Webtrends: Product Offering Scorecard
Figure 71 Webtrends: Business Strategy Scorecard
Figure 72 Vlocity, Inc.: Product Offering Scorecard
Figure 73 Vlocity, Inc.: Business Strategy Scorecard

The clickstream analytics market size is expected to grow from USD 750.3 Million in 2017 to USD 1,560.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. The major growth drivers of the market include rise in eCommerce leading to unprecedented growth in consumer data and rapid adoption of mobile technology providing multiple digital touchpoints.

The clickstream analytics market is segmented by software and services. The services segment is expected to grow at the highest CAGR during the forecast period, out of which the consulting services subsegment in the professional services segment is projected to witness the highest demand due to the growing need of clickstream analytics solutions across organizations.

The retail and eCommerce vertical is estimated to hold the largest share of the clickstream analytics market in 2017. The market growth in the retail and eCommerce vertical is fueled by the growing need for eCommerce across all regions. Clickstream analytics solutions and services offer crucial benefits to the retail and eCommerce vertical, such as cutting inevitable losses, creating new opportunities, saving costs by ensuring uninterrupted operations, and increasing efficiency by analyzing clickstream data in real time. The retail and eCommerce vertical is also expected to grow at the highest CAGR during the forecast period.

The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). The click path optimization application is expected to hold the largest share of the market during the forecast period. The basket analysis and personalization application is expected to grow at the highest CAGR during the forecast period.

Clickstream analytics is adopted by both Small and Medium-sized Enterprises (SMEs) and large enterprises. The demand for clickstream analytics in large enterprises is increasing due to its cost-effective and time-efficient features; its growth is specifically high in SMEs where low cost solutions are much required.

The clickstream analytics market has been segmented by deployment model into on-premises and on-demand. Organizations can opt for one of these or a mix of the deployment models depending on their requirements. Currently, the market share of the on-premises deployment type is higher; however, the market for on-demand deployment is expected to increase at a higher CAGR in the coming years.

The global clickstream analytics market has been segmented on the basis of regions into North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA), and to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to continue as the largest revenue-generating region for clickstream analytics vendors over the next five years, as enterprises in the U.S. and Canada have a high focus on innovations obtained from research and development, and technology. The APAC region is expected to be the fastest-growing region in the global clickstream analytics market because of the increasing adoption of eCommerce and smart technologies, and various government initiatives, such as smart cities across the APAC countries, including China and India.

Clickstream Analytics Market

The clickstream analytics market faces challenges, such as data collection and identifying business requirements and real-time clickstream analytics. Factors such as data privacy laws and regulations, and presence of several open source clickstream analytics solutions in the market are expected to limit the market growth.

Major vendors that offer clickstream analytics software and services globally are Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches and product upgradations, partnerships, collaborations and agreements, and acquisitions to expand their offerings in the clickstream analytics market.

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